2018MediaKit

crainsdetroit.com

Knowus.Trustus.Letussolveyourbusinessproblems.Crain’sDetroitBusinessisafull-servicecommunicationscompanythathelpsitsaudiencewin.Wearecreatingnewwaystosolveyourbusinessproblems– frombothinsideandoutsideournewsroom.Ourreportersspeaktruthtopower.Ourbusinessunitsspeaktruthwithpower.Weofferbusinessintelligencetoprovokenewthoughtandaction.

Ourfoundationisbuiltupon: •Ruthlesslyindependentjournalism•Members-onlyservices•Client-centricsolutions•Liveevents

THEFINALWORDONBUSINESS.THETRUSTEDVOICE.“ThebusinesspaperofrecordandanexcellentresourceforanyonedoingbusinessinDetroit,oranywhereintheSoutheastMichiganregion.Wellregardedandtrustedforqualityjournalism.”

Readertestimonial,SignetReadershipStudy

crainsdetroit.com

Print

Weeklyprintcirculation 20K

Totalprintreadership 111K

Averagetimespentwithissue 29min

Averagenumberofdaysreaderskeepanissue 60

Sources: Reader’sStudy|AdobeAnalytics

REACHANDENGAGEMENT

WebsiteAveragemonthlyuniquevisitors 490KAveragemonthlypageviews 1.3MAveragemonthlyuniquemobilevisitors 256KAccessingsitefrommobiledevice 51%

EmailNewslettersTotalemailnewslettersubscribers 363KAverageuniqueopenrate 21%

SocialTwitterfollowers 69KFacebookfollowers 33KRonFournierTwitterfollowers 64K

crainsdetroit.com

BRANDAUDIENCE

INCOME&NETWORTH

Averagehouseholdincome

$322,000

Averagevalueofmainresidence

$456,000

Averagenetworth

$1.6million

PROFESSIONAL

Topandmiddlemanagement/professional

88%

Currentlyservingononeormoreboards

47%

Involvedinpurchase/leasedecisionmaking

80%

EDUCATION

Attendedcollege99%Graduatedfroma4-yearcollege87%Completedpost-graduatework55%

25-39:15%40-54:33%55+:52%

Male62%Female38%

AGE&GENDER

Sources: SignetReadershipStudy

crainsdetroit.com

PURSUITS

Attendedaculturaleventinthelast12months 81%

Attendedagymorhealthclub 63%

Donatedorvolunteeredinthelast12months 88%

Purchasedwine,liquororspiritsinthelast12months 77%

Tookavacationinthelast12months 80%

Averagevalueofavehicle/lease 44K

Averagenumberofflightstakeninthelast12months 6.2

Averagenumberofhotelstaysinthelast12months 20

Inatypicalweek,dinesout 3.5X

Sources: SignetReadershipStudy

crainsdetroit.com

crainsdetroit.com

Changeimagetosomethingmorecompelling?AphotofromaroundtableorBofA event?

STRATEGYANDRESEARCHMatchingyourobjectivewithourdeepexpertise,wecanfieldprimaryresearchtofuelinsights,innovation,thoughtleadership,conversationsandtodeepenrelationshipswithyourtarget.

CONTENTCREATIONOurreportersandmultimediaeditorsareindustryproswithexperiencethatincludesneworganizationslikeTheNewYorkTimes,DetroitFreePress,TheDetroitNews,wsj.comandproductionstudioslikeAnchorBayEntertainment.

MULTIMEDIADISTRIBUTIONOursolutionsdeployacrossmultimediaandcanbemarketedacrossvariouschannelsincludingprint,directmail,events,socialmedia,businessroundtablesandonlineevents;acrossbothCrain’sCommunicationchannelsandpartnerchannels.

FreshApproachtoContentMarketing– BornoutoftheNewsroomCrain’s ContentStudio– Detroitbringsourstorytellingexpertisetogetherwithaclient’svisiontoproducecustomsolutionsthathelpbrandsgrowtheirbusiness.Fromcustomstoriesaboutcompanies,boardreportsandwhitepapers,towebinarsandeventprogramspositioningthoughtleaders— theopportunitiesarelimitless— andturnkeyforourclients.

crainsdetroit.com

R E C E N T W O R K

SHOWINGOFFACOOLPLACETOWORKTocelebrateitsplaceontheannualCoolPlacestoWorkinMichiganlist,andtotellthewholestoryofwhyit’scultureis so cool,UnitedShoretookoverthecoveroftheprinteditionwithasponsoredstoryandphoto;thestorytellingcontinuedwithathree-pagegatefoldinsideandonlinewithdigitaltakeoverads.Andtotopitalloff,CrainContentStudiovisitedthemortgagecompanyforitsweeklyall-companydanceparty,streamedliveonthe Crain’s Facebookpage.

MANAGINGRISK:ALIVEEVENTWitheverycompany’sgoaltogrowcomesrisk.BankofAmericasoughttopositionitselfasaleaderinadvisinggrowingcompaniesonriskanddisruption– athemethatCrainContentStudiohonedinonduringabusinessbreakfastatLittleCaesar’sArena.

MENTALHEALTHASAWATERCOOLERTOPIC“Businessesareindenialthatmentalhealthaffectseveryfamilytheyemploy.”Sobegananeight-pagepublicationbasedonaroundtablediscussionwithcommunityandhealthcareleadersonthetopicofchildren’smentalhealth,sponsoredbyChildren’sHospitalofMichiganFoundation.Thefoundationisworkingtopositionitselfasaleaderinchildren’shealthissuesintheregion.

LISTENINGTOTHENEIGHBORSIFyouwanttoinvestinDetroitneighborhoods,firstyouneedtoseekinputfromthebusinessownersandresidentswhocallthatneighborhood“home.”That’sthestoryJPMorganChase&Co.wantedtotell,anddidsothroughaluncheonwiththeLive6community,whichwascapturedinastoryinprintandonline.

crainsdetroit.com

PRINTFormorethan30years,initsawardwinningpublication,Crain’sDetroitBusiness,hasprovokednewthinkingandactionwithmust-readenterprisereportingandbusinessintelligence.

crainsdetroit.com

PRINT

· Award-winningreporting

· Weeklyin-depthanalysisofhealthcare,nonprofits,economics,sportsbusiness,realestate,governmentandDetroitrising

· AnnualhallmarkfeatureshighlightingpeopleandorganizationsmakingadifferenceinSoutheastMichigansuchasCrain’s 40Under40,NewsmakersoftheYear,andHealthCareHeroes

· RegularcomprehensivelistsanddataincludingFastestGrowingCompanies,TopCompensatedCEO’s,Private200,andLargestPublicCompanies

· AnnualcornerstoneissuesincludingCrain’s BookofLists,GivingGuide,MackinacPolicyConferenceissueandNorthAmericanInternationalAutoShowGuide

HIGHLIGHTS:

crainsdetroit.com

PRINTADVERTISINGOPPORTUNITIES

· Displayadvertising

· Highimpactadsincludinginserts,partnershipinserts,cornerstone,gatefold,halfcoverwrap,outsert/polybag,stripad,bandad,bellybandanddotwhack

· Premiumpositioningincludinginsidefrontcover, insidebackcoverandbackcover

· Sectionandfeatureadjacencies

· Listanddataadjacency

· Sponsoredcontent

· Custom/nativeadvertising

OPPORTUNITIESINCLUDE:

crainsdetroit.com

DIGITALcrainsdetroit.comisSoutheastMichigan’scomprehensivedestinationforbreakingnews,data,informationandthetoolsbusinessinfluencersneedtoruntheircompanies.

crainsdetroit.com

crainsdetroit.com

DIGITAL

· Seamlessintegrationfromtheprintpagetothehomepage…andbeyond

· BreakingnewsteamcuratesandgivescontexttobusinessnewscoveragefromeveryMichigannewsroom,providingone-stopcomprehensivenewscoverage

· Industryspecificnewsdelivereddirectlytothesubscriber’sinbox

· Engagingsocialjournalismplatformthatenablesreaderstojointheconversation

HIGHLIGHTS:

crainsdetroit.com

CRAIN’SMICHIGANMORNINGAmorningroundupofnewsfromaroundMichigan.Delivered7a.m.MondaytoFriday.

CRAIN’S AFTERNOONREPORTAdailysummaryofbreakingandrelevantstories.Delivered3p.m.MondaytoFriday.

CRAIN’S BREAKINGNEWSALERTSNewsdeliveredtoyouremailasithappens.

CRAIN’SMOSTREADArecapofthemost-readstoriesoftheweek.DeliveredSaturdays.

CRAIN’S PEOPLEONTHEMOVEAweeklycompilationofjobchangesandboardappointments.

CRAIN’S HEALTHCAREEXTRAAweeklyreportonthehealthindustryinSoutheastMichigan.DeliveredMondays.

CRAIN’SSPORTSBUSINESSREPORTAweeklyreportonallthingssportsandbusiness,focusingonDetroitandSoutheastMichigan.DeliveredMondays.

CRAIN’S NONPROFITREPORTAweeklysummaryofnonprofitnewsanddevelopments.DeliveredThursdays.

CRAIN’S DETROIT2.0AweeklydigestofalltheimportantnewsaboutDetroit– realestatedevelopments,philanthropicinvestments,local“doers”makingthingshappen,socialentrepreneurs,startupsand“beenup”companieswithpromise.DeliveredWednesdays.

CRAIN’SMANUFACTURINGREPORTSoutheastMichigan’sweeklynewsletteronthemanufacturingindustry.DeliveredFridays.

CRAIN’S LISTS&DATAAweeklynewslettersummarizingCrain’s research,includinglistsanddatabases.DeliveredTuesdays.

CRAIN’S SPECIALREPORTWeeklyemailbringingCrain’s readersspecialeditorialfeaturesandreports,including40Under40andotherawardprograms.

EMAILNEWSLETTERS

CRAIN’SEARLYACCESS*Monday’snewsonSunday:digitalaccesstotheweeklyprintedition.DeliveredonSundays.

CRAIN’SREALESTATEREPORTAweeklyreportofrealestatenews.DeliveredonTuesdays.

*ExclusivetoCrain’sDetroitMembers

crainsdetroit.com

· Highimpact,richmediaanduniqueadunitsincludinghomepagetakeover,specialreporttakeover,interstitialandpushdown

· Keywordandsearchtargeting

· Targetedadvertisingforkeyverticals

· 12emailnewsletters

· Customcontent

· Custom/nativeadvertising

· Webinars

· Video

· Spintours

· Instreamvideoadvertising

OPPORTUNITIESINCLUDE:

DIGITALADVERTISINGOPPORTUNITIES

crainsdetroit.com

EVENTSBornoutofouraward-winningnewsroom,Crain’s eventsgatherMichigan’stopthoughtleaders,influencersandrisingstarsforstimulatingdiscussionsandhigh-classcelebrations.

crainsdetroit.com

EVENTSAUDIENCE

Involvedinpurchase/leasedecisionmaking

88%Male

56%Female

44%Meanage

47Attendedcollege

99%

2017totaleventattendance

2,512FindCrain’s eventshelpfulto

theirprofessions

84%Percentofeventsthatare

ticketed(paid)

100%Sources: SignetReadershipStudy|Publisher’sOwnData

crainsdetroit.com

EVENTSPONSORSHIPOPPORTUNITIES

Crain’s hostsoveradozeneventsannuallyofferinguniqueaccesstoSoutheastMichigan’sbusinesscommunity.AlignyourbrandwithunmatchedcontentandapoweraudiencebysponsoringaCrain’s eventin2018!

EVENTSPONSORSHIPBENEFITSCANINCLUDE:

· ExtensivebrandingthroughCrain’s promotionaleffortsinprint,onlineandsocialchannels

· Complimentaryticketstoattendtheevent

· Speakingopportunities

· High-levelnetworkingwithindustryleadersandexecutivedecision-makers

· Accesstoattendeelists

· Showcasingofproductsorservices

· Accesstoprivate,invitation-onlyVIPreceptions

· On-stageawardpresentations

· ExclusivesponsorshipofeventWiFi

· Custompackages

crainsdetroit.com

2018EVENTCALENDARCRAIN’SNEWSMAKEROFTHEYEARIssuedate:1/9/17Anticipatedaudience:500+Crain’s editorialteamhashighlightedMichigan’sbiggestnewsmakersformorethanthreedecades.Thisyear,thefeaturewillrecognize10Newsmakers,withonebeingchosenastheNewsmakeroftheYearandanotherasthe“ReadersChoice.”Itculminatesasanannualeventthatpullsthestate’smoversinshakersintooneroom.TheeventalsohonorsthewinnerofourBestManagedNonprofitcontestTiming:February,2018

INSIDESCOOPInsideScoop isaseriesofsmallgatheringsfocusedonprovidingyoungprofessionalsaccesstothoughtleadersandinformationthatwillhelpthemadvancetheircareers. Eacheventwillpresentnewtopicsandchancesforattendeestonetworkwiththeircounterparts.Timing:January,June,September,December2018

CRAIN’S LEADERSHIPACADEMYCrain’s LeadershipAcademyisanomination-basedprogramfocusedondevelopingthestrengthsofitsparticipants.Thefive-sessionleadershipdevelopmentprogramgivespartakerstheopportunitytobuildrelationshipswithotherlocalleadersaswell.

Membersoftheprogramcanexpecttoendeavoronpersonaldiscovery(StrengthsFinder®andDiSD®assessments),civicdiscovery(i.e."fieldtrips"todifferentculturalandcivicinstitutions),andhearfromleadingfiguresinthecity(e.g.electedofficials,businessleaders,thoughtleaders).Timing:February- April,2018,September– November2018

CRAIN’S NEXT:STATEWIDEAnticipatedaudience:250+Crain’s NEXT:SoutheastMichiganisaseriesofthought-leadershipeventsaimedatdiscoveringwhat’sNEXTintheregion.Theserieswillfocusonfourkeyindustries:realestate,finance,healthcareandlaw.Timing:February,May,July,August2018

CRAIN’S NEXT:SOUTHEASTMICHIGANAnticipatedaudience:250+Crain’s NEXT:Statewideisaseriesofthought-leadershipeventsaimedatdiscoveringwhat’sNEXTacrossthestateofMichigan.Theserieswilllookatwhat’sNEXTineconomicdevelopmentwithinthesefourareasofthestate:St.ClairCounty,GrandRapids,TraverseCityandFlint.Timing:March,April,May,October2018

DETROITHOMECOMINGIssuedate:9/10/17Anticipatedaudience:200+DetroitHomecoming’smissionistoreconnectandreacquaintDetroitexpatriateswithDetroittoday;introducethemtocommunityleadershipandinspiretheirparticipationintheworkofbreathingnewlifeintothecity.Thisthreeday,invitation-onlyaffairhasfurnishedmorethan500expatswitharediscoveryofDetroitand$260millioninpendingorclosedexpat-ledinvestmentsinthecity.Timing:September,2018

CRAIN’S HEALTHCARELEADERSHIPSUMMITAnticipatedaudience:400+HealthCareLeadershipSummitisourpremier,annualhealthcareeventfocusingontrendsandcurrenteventsimpactingtheindustry.TheSummitprovidesopportunitiestolearnabouttheever-changinglandscape.Italsoservesasacatalystforindividualsworkinginhealthcarefieldtonetwork.Timing:October,2018

CRAIN’SHEALTHCAREHEROESIssuedate:3/19/18Anticipatedaudience:200+Crain's HealthCareHeroesrepresentconsummateprofessionalsworkingwithinthehealthfield.Theseheroesareexemplaryinnovatorsthatarededicatedtohelpingsavelivesandimprovingaccesstocare.Thisawardseventhonorstheirheroicsandgivesattendeesthechancetohearfromindividualsthathavereceivedorprovidedlife-changingcareTiming:May,2018

ACELEBRATIONOF CRAIN’S40SAND20SIssuedate:5/7/18&10/3/18Anticipatedaudience:400+ACelebrationof Crain’s 40under40and 20intheir20sisonethelargestgatheringsofMichigan’srisingleaders.Theeventisaone-stopdestinationtorubelbowswithyoungprofessionalsthatarescalingbusinessestonewheights,makingdecisionsthatputtheirorganizationsonthemapandproducingaseeminglyinfinitestreamofimpactfulwork.Ifyouwanttoseethestate’snextgenerationofleaders,looknofurtherthanthiscelebration.Timing:November,2018

Formoredetailsvisit:crainsdetroit.com/events

crainsdetroit.com

FIVEREASONSTOPARTNER

WITH 1Informandactivate

leadersanddecisionmakers

2Access

Toapremiumaudience

3Depthandengagement

4Wehelpyou

Wininbusiness

5Thevoiceof

Michiganbusiness