2018 media planner · 2018. 5. 7. · minnesota sportsmen’s, boat, camping & vacation show...

Minnesota • Wisconsin • Michigan • Pennsylvania • New York • Ohio • Illinios

2018 Media Planner

Targeted SolutionsOur unique audience, our people, and process drive successful marketing campaigns for our clients. The intelligence of our audience targeting capabilities applied to our industry leading products are what make us your best marketing partner.

The benefits of each product and service are vast, but they all come back to one thing —telling a compelling story that will reach your target audience.

www.OutdoorNews.com

Outdoor News is made up of 7 publications, in 7 different states, as well as one of the top web-sites in the Outdoor industry. Hunters, anglers and outdoor enthusiasts across the Great Lakes States rely on Outdoor News to provide the most up-to-date outdoor information available. Outdoor News publishes locally written outdoor newspapers for readers in Minnesota 52 times a year, and in Wisconsin, Michigan, Illinois, Ohio, Pennsylvania, and New York 26 times a year each.Here is just a taste of what we cover: • Locally written hunting and fishing tips and techniques. • In-depth coverage and analysis of state and national outdoor agencies. • Local lake maps and fishing reports. • The most trusted outdoor columnists and writers in each state. • Everything related to hunting, fishing, conservation, and outdoor activities.

AT A GLANCE

Minnesota 1,200,000 87,000 390,000 $3,125,000,000

Illinois 797,000 265,000 247,000 $2,173,000,000

Wisconsin 659,000 307,000 588,000 $3,900,000,000

Michigan 1,400,000 194,000 335,000 $4,700,000,000

Ohio 1,000,000 219,000 334,000 $2,553,000,000

Pennsylvania 649,000 323,000 452,000 $3,600,000,000

New York 1,300,000 227,000 597,000 $3,600,000,000

TOTALS 7,005,000 1,622,000 2,943,000 $21,507,000,000

MEDIA USEAGE:Read a newspaper each week: 73% Use a newspaper to make purchasing decisions 69%Average number of ODN readers per copy 3

Rarely or never use Yellow Pages to make purchasing decisions 59%Rarely or never use Local or Cable TV to make purchasing decisions 64%Rarely or never use Direct Mail to make purchasing decisions 69%

Sources: MORI Research 2011 ODN Readership Study, 2011 National Survey of Fishing, Hunting, & Wildlife-Associated Recreation Report. Quantcast web readership report, 2012 Scarborough Report, 2012 NNA Readership Study

REACH Gender Male 97% 71%

Female 3% 29%

Age 18 - 44 Years 20% 46%

45 - 64 Years 51% 35%

65+ Yeas 29% 6%

Education

No College 42% 40%

College 42% 47%

Grad School 11% 13%

Other 5% 0%

HH Income

$0 - 48.9K 34% 41%

$50K - $99.9K 47% 34%

$100K - $149.9K 13% 15%

$150K 6% 10%

Children in HH

No Kids 33% 56%

Has Kids 66% 44%

Print Publications Web Sites

OUTDOOR NEWS AUDIENCE DEMOGRAPHICS

State Fished Only

Hunted Only

Fished and Hunted

Total Annual Hunting & Fishing Expenditures

• Over 725,000+ Readers • 89% Fish• 96% Hunt• 43% Travel out of state to Hunt or Fish

• 84% are Boaters

• 68% are Archers

• 88% Hunt Deer• 57% Hunt Turkey

• 60% Fish Bass

• 66% Fish Walleye

• 17% of readers have a household income of over $100,000

• Reaching a geography where $21 Billion is spent annually

in sport fishing and hunting.

•79% of adults have taken action as a result of seeing an ad in a print

newspaper in the past 30 days, and more than half made a purchase.

“Best Outdoor Publication I know of in the Midwest!” - Winfred B., Birnamwood, WI“The whole family enjoys reading it!” - Brian L., Utica, NY

OUR UNIQUE AUDIENCE IS SECOND TO NONE IN THE OUTDOOR INDUSTRY

With several products working together, you have the ability to reach a mass market (over 1.4 million engaged monthly readers) or target specific regions.

The strongest way to achieve your marketing goals and build optimum top-of-mind-awareness is to build a strong media mix. Our Total In-Network Audience is broken out in the following fashion:

150,000+ monthly Unique Visitors on OutdoorNews.com. State-specific, Outdoor-focused, news content driven website.

Partnership with over 25 radio stations on the Learfield Network throughout the greater Minnesota region broadcasting “Outdoor News Radio” and/or “News From The Outdoors” each week.

Over 22,000 double-opt in subscribers receiving weekly “Outdoor News E-Newsletter” as well as individual direct messages from our partners.

Between Facebook, Twitter, Instagram, Pinterest, Google+, and more, our audience is seeking out our content and interaction more today than ever.

The annual March event draws over 11,000 outdoor enthusiasts from the entire upper Midwest region. Event takes place at the Coliseum at the Minnesota State Fairgrounds.

AUDIENCEMinnesota

Wisconsin

Michigan

IllinoisOhio

Pennsylvania

New York

Over 1.4Million!!

241,000+ Paid Households. State-specific, Out-door-focused, paid products. All products deliv-ered through the USPS and publish either weekly (Minnesota) or bi-weekly (WI, IL, MI, OH, PA, NY)

725,000+Monthly Newspaper Readers

500,000 Monthly Page Views

100,000+Weekly Radio Listeners

22,000+ Email Opt-In Subscribers

92,000+ Followers on Social Media

11,000+Attendees at the

Outdoor News MN Deer & Turkey Classic

“With Outdoor News, we can target avid anglers in Michigan, Minnesota, Wisconsin and other northern tier states with a very targeted message. Be it new tackle for walleye and trout season openings, a new Tranx for muskie fishing, or just the right reel for clear water smallmouth action – the frequency and reach of the various state editions lets us talk to anglers at the right times. Plus our efforts from the corporate side compliments the advertising done by retailers in those states. Additionally, the editorial strength of Outdoor News really makes it a must read for anglers and hunters alike. Fresh, current content – and solid writing – plus from being on the business side of the fishing industry, we appreciate their efforts in letting readers know about new tackle.”

– John Mazurkiewicz

Catalyst Marketing

PUBLICATIONS

Founded in 1994Total Circulation 57,943Total Readership 173,829Frequency/year 26x

Founded in 1968 Total Circulation 52,278 Total Readership 156,834Frequency/year 52x






Total Circulation 243,405Total Readership 730,215Total Frequency/year 208x

MINNESOTA

WISCONSIN

MICHIGAN

PENNSYLVANIA

NEW YORK

OHIO

ILLINOIS

TOTALS

DISPLAY RATES (NET) PRINT

For additional Advertising specs and policies please go towww.OutdoorNews.com/Advertise

* All ads are included in the Outdoor News Marketplace on OutdoorNews.com* Non-Modular sizes priced at column inch rate of next larger modular size ad.* Insertion quantities cannot be added between states to obtain higher frequency discount.

• Non-Modular size ads are available on a premium per inch rate basis• Please contact your sales representative for details• Minimum display ad size is a 4” ad

• PRODUCTION DEPARTMENT CONTACT INFORMATION: Ad Production Supervisor: Cindy Rosin Phone: 763-398-3462 • Toll Free: 800-535-5191 Email: [email protected] • Fax: 763-546-5913

DISPLAY AD DIMENSIONS PRINT

For additional Advertising specs and policies please go towww.OutdoorNews.com/Advertise

(Mag. 1/4 Page) (Mag. 1/8 Page)

(Mag. 1/2 Page)(Mag. 2/3 Page)(Mag. Full Page)

OTHER SOLUTIONS Our Audience Targeting Tools make it easier to find and connect with customers.

Contact your sales representative or go to www.OutdoorNews.com/Advertise for more information.

OutdoorNews.com: Increase Awareness of your product or service with simple, eye catching display ads that maintain a presence with a targeted audience. Ability to segment audience by state, reader interest, or content-specific interest. Over 150,000 unique visitors rely on OutdoorNews.com each month.

Email Marketing: Achieve Conversions as well as Advocacy with the ODN suite of Email solutions. Our double-opt in lists allow you to target by geo and/or audince interest. Customize your own target with our data or sponsor our weekly ODN eNewsletter reaching over 22,000 opt-in subscribers.

Front Page Sticky Note: Increase Impact & Awareness of your product or service with your message on the front page of any of the state editions. This exclusive advertising solution is designed to have extreme impact with the audience you wish to reach.

Directory Listing/SEO Campaign: Reach a targeted audience at a time when they are ready to buy (Conversion) with a listing in the ODN Marketplace. Program also includes SEO optimization, “Click to Call” technology as well as comprehensive reporting.

Social Media: Increase Awareness, Consideration, and Advocacy of your porduct or service with our full suite of Facebook advertising options. Let us manage your campaigns in order to reach the right audience that fits with your campaign goals and objectives.

Event Marketing: Increase Awareness and Conversions by being part of the Outdoor News Deer & Turkey Classic. This March event draws attendees from the entire Upper Midwest region. Reach this audience as an exhibitor or as a sponsor. Go to www.MnDeerClassic.com for more information.

Outdoor News Radio Sponsorship: Create Awareness and Consideration with your message reaching listeners in the greater Minnesota region. Sponsor a news segment or run your campaign on this weekly hour long program.

Native/Sponsored Content: Create Awareness and Consideration with your expanded message reaching a targeted audience on OutdoorNews.com. Programs include landing pages, boosted Facebook posts and more. Video also available.

2018 ENHANCED CIRCULATIONMinnesota Shows

Minneapolis Boat Show Jan. 11-14, 2018Minnesota Sportsmen’s, Boat, Camping & Vacation Show Jan. 18-21, 2018St. Cloud Sportsmen’s Show Feb. 9-11, 2018Duluth Boat, Sports & Travel Show Feb. 14-18, 2018Red River Valley Sportsmen’s Boat, Camping & Vacation Show March 1-4, 2018Outdoor News Deer & Turkey Classic March 9-11, 201886th Annual Northwest Sportshow March 22-25, 2018Game Fair - Week 1 Aug. 10-11-12, 2018Game Fair - Week 2 Aug. 17-18-19, 2018Minnesota State Fair - Week 1 Aug. 23-Sept 3, 2018Minnesota State Fair - Week 2 Aug. 23-Sept 3, 2018Saint Paul Ice Fishing, Snowmobile and Winter Sport Show Nov. 30-Dec. 2, 2018Arrowhead Ice Fishing and Winter Show Dec. 7-9, 2018 Wisconsin Shows

Milwaukee Muskie Expo Feb. 9-11, 2018Central Wisconsin Deer & Hunting Expo Feb. 9-11, 2018Wisconsin Fishing Expo Feb. 23-25, 2018Wisconsin State Hunting Expo Feb. 23-25, 2018Milwaukee Journal Sentinel Sports Show March 7-11, 2018Wisconsin Deer and Turkey Expo April 6-8, 2018Deer Fest August 3-5, 2018

Michigan Shows Ultimate Fishing Show - Detroit Jan. 11-14, 2018Huntin’ Time Expo Jan. 26-28, 2018Birch Run Hunting & Fishing Expo Feb. 9-11, 2018 Michigan Deer & Turkey Expo Feb. 16-18, 2018 45th Annual Outdoorama March 1-4, 201873rd Annual Ultimate Sport Show Grand Rapids March 15-18, 2018

Pennsylvania Shows 30th Annual Early Bird Sport Expo Jan. 25-28, 2018Pittsburgh Outdoor Expo Jan. 26-28, 2018 Great American Outdoor Show Feb. 3-11, 2018Allegheny Sport, Travel, and Outdoor Show Feb. 16-18, 2018Jaffa Outdoor Show Feb. 23-25, 2018Erie Sport & Travel Expo March 2-4, 2018Pennsylvania Great Outdoors Elk Expo August 18-19, 2018 New York Shows

New York Sportsman’s Expo Jan. 26-28, 2018 Central New York Sportsman Show Feb. 3, 2018Adirondack Outdoorsman Show Feb. 10-11, 2018New York Farm Show Feb. 22-24, 2018World Fishing & Outdoor Exposition March 1-4, 2018Western NY Outdoor Sport & Travel Expo March 8-11, 2018The Big East Camping & Outdoor Sport Show March 23-25, 2018 Syracuse Gun Show April 21 - 22, 2018Empire State Farm Days August 7-8, 2018 New York State Woodsmen’s Field Days August 17-19, 2018New York State Fair Aug. 23 - Sept. 3, 2018

Ohio Shows Cincinnati Travel, Sports & Boat Show Jan. 12-14, + Jan. 17-21, 2018 Northeast Ohio Sportsmans Show Jan. 18-20, 2018Columbus Fishing Expo Feb. 9-11, 2018 Ohio Deer & Turkey Expo March 16-18, 2018 Akron-Canton Hunting & Fishing Show March 24-25, 2018Deerassic Deer Classic & Outdoor Expo August 3-4, 2018 Illinois Shows

Let’s Go Fishing Show Jan. 5-7, 2018Chicagoland Fishing Travel & Outdoor Expo Jan. 25-28, 2018Tinley Park Fishing and Outdoor Show Feb. 10 & 11, 2018Conservation World at Illinois State Fair (IL DNR) Aug. 9-19, 2018Southern Illinois Hunting & Fishing Days Sept. 22-23, 2018 Outdoor News exhibits at all of the largest shows in the industry. This is

a sampling of the 70-plus shows where we significantly increase our circulation in order to hand out copies to all show attendees. Make sure your ad is part of these Special Show Editions with Enhanced Circulation. See your sales representative for details.

OUR PARTNERS Just a few of the brands that trust Outdoor News

2018 media planner · 2018. 5. 7. · minnesota sportsmen’s, boat, camping & vacation show...

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