2018 RADIOLOGY BUSINESS

MEDIA KITPartner with Radiology Business to reach over 30,000 leaders of medical imaging services

ONLINE | IN PRINT

• NEW OPPORTUNITIES FOR 2018!

radiologybusiness.com

RADIOLOGY BUSINESS AUDIENCE

“Radiology Business Journal nicely complements the tra-ditional scholarly journals I regularly read, alerting me to important articles I may have missed and providing practi-cal insight and analysis into challenges faced by radiology leaders nationwide.”

Richard Duszak, Jr. MDProfessor and Vice Chair for Health Policy and Practice, Department of RadiologyEmory University, Atlanta

“Radiology Business Journal is a go-to source for the latest news in the fast-moving world of radiology business.”

Steve Ferrara, MD, FSIR

Radiology Business Journal, Radiolo-gy Business News (daily enewsletter) and RadiologyBusiness.com covers all matters related to medical imaging, with a particularly keen focus on fiscal, managerial and other economics-specific angles. Our mission is to prepare the radiology community for success in a value-based healthcare environment. Radiology Business dives into the strategies and resources market leaders and innovators are using to improve the accountability, quality and interoperability of their care. For a complimentary subscription to the journal and enewsletter visit RadiologyBusiness.com.

80%Physician Practice Leaders, Chief/Director of Radiology, Radiologists

20% Hospital C-Suite, Administrators

(COO, CEO, CFO)

Reach Your Target Audience with Radiology Business

RADIOLOGYBUSINESS.COM

With a presence on the Radiology Business website, you’ll reach more than 14,000 readers who rely on the site for the most up-to-date and credible information in the field.

radiologybusiness.com

A trusted interactive community for leaders in medical imaging services, RadiologyBusiness.com uses a combi-nation of content driven from our ex-perienced editorial team, user content and vendor-sponsored content. Con-nect and engage with healthcare and clinical executives for your marketing and sales efforts.

SPECS

Ad Size Width (pixels) Height (pixels)Rectangle (R1-R10) 300 250Leaderboard (L1) 728 90Landscape (L2) 728 90Topic Portal Large Rectangle 300 500Interstitial (web only) 550 480

FOR MORE INFORMATION ABOUT ADVERTISING ON RADIOLOGYBUSINESS.COM, CONTACTScott Andersen: (800) 874-0495 ext. 701 • sandersen@trimedmedia.com

Average Monthly Sessions: ~22,000Average Monthly Page Views: ~35,000

Average Monthly Visitors: ~14,000

E-NEWSLETTERSLeaders of medical imaging services receive our up-to-the-minute reporting of indus-try news, market-altering mergers and acquisitions, new business partnerships, reg-ulatory and standards updates, important clinical studies and key product launches. Maximize your marketing campaign by reaching your target clients every business day with the industry’s leading headlines.

Radiology Business Newsletter

With an e-newsletter sponsorship, you’ll get:• Your message delivered directly to

30,000+ subscribers’ inboxes• Exclusive positioning due to limited

number of ads in each issue • Click-through functionality to direct visitors

to your landing page• Additional exposure from readers sharing

issues with others and viewing archives• The chance to change your artwork to

promote time-sensitive offers

Newsletter Circulation Frequency Lead GenerationRadiology Business News 31,316 5x/weekTopic-specific 31,316 1x/monthPartner Voice 33,544 openCustom 33,544 openePromo 33,544 open

FOR MORE INFORMATION ON NEWSLETTER ADVERTISING, CONTACTScott Andersen: (800) 874-0495 ext. 701 • sandersen@trimedmedia.com

FOR MORE INFORMATION ON NEWSLETTER ADVERTISING, CONTACTScott Andersen: (800) 874-0495 ext. 701 • sandersen@trimedmedia.com

Newsletter Topics:TOPIC NEWSEach community is dedicated to our audiences most-read topics and technologies. Topic Com-munities include:• Care Delivery• Economics• Imaging Informatics• Leadership• Policy• Quality• Technology• Artificial Intelligence (NEW!)

ASSOCIATION & CONFERENCE NEWSHere you will find the latest news from the leading associ-ations in the industry. Associa-tions Communities Include:• ACR• AHRA• HFMA• RBMA• RSNA• SIIM

PARTNER VOICEPartner Voice offers a place for sponsors to deliver their mes-sage to our unique audience.Choose from any of our custom-ized solutions:• Written Content• Webinars• Meetings• Tradeshows• Surveys

ePromo

SINGLE SPONSOR EXCLUSIVITY: ePROMOSOur targeted ePromos put your brand in front of prospects wherever they are.

ePromo Specs:

HTML REQUIREMENTS• Recommended width of 600 pixels• Use absolute URLs for all images – You must

host images.• Do not use DIVs, use table cells for padding

and/or margin• All formatting/styling needs to be in-line.

Please keep CSS styling minimal• Avoid spacer images• Subject line: ~35 charactersWe suggest using Campaign Monitor’s HTML Email Guidelines as reputable resource.

RADIOLOGY BUSINESS JOURNAL

Readers count on Radiology Business Journal for the latest trends, best practices, research, and association news. You’ll reach a full range of professionals in the health facility administrators, physician practice leaders, and radiologists.

Print & Digital Circulation: 30,000Published 6 times a year

NOW YOUR ADVERTISING

DOLLAR GOES EVEN FURTHER!

“Our mission is to prepare the radiology community for success in a value-based healthcare environment. We don’t have a crystal ball, but Radiology Business Journal will dive into the strategies and re-sources market leaders and innovators are using to improve the accountability, quality and interoperability of their care.”

Dave PearsonEditor, Radiology Business

FOR MORE INFORMATION ON MAGAZINE ADVERTISING, CONTACTScott Andersen: (800) 874-0495 ext. 701 • sandersen@trimedmedia.com

Print Display Ad Specs:

Ad Size Width (Inches) Height (Inches)

Spread 16.25 10.75

Full Page 8.125 10.75

2/3 Page 4.625 9.5

1/2 Page Island 4.625 7

1/2 Page Vertical 3.375 9.5

1/3 Page Vertical 2.25 9.5

1/3 Page Horizontal 4.625 4.625

1/3 Page Landscape 7 3

1/4 Page 3.375 4.625

Specialty Print Options:• Cover Tip-on• Bellyband• Gatefold cover• Barn door cover

Digital Magazine Ad Specs:• Exclusive Top Banner Advertisement: JPG, GIF, PNG

or SWF: Live area dimensions 1280 x 60 pixels at 72 DPI. Background of banner should extend to 2500 x 60 pixels.

• Exclusive Opposite Cover Intro Advertisement: Rec-ommended dimensions 500 x 500 pixels at 300 dpi; Avoid using small typefaces. These will be illegible on smaller screens.

February/March 2018

• Imaging Informatics feature• Mentors/Mentee relationships in Radiology• Leadership: Crafting Your Company’s Culture• Insurance policies pushing outpatient imaging

out of hospitals• Also: RBMA coverage• Also: HIMSS coverage

Ad Close: January 26, 2018Materials Due: February 1, 2018Bonus Distribution: RBMA

April/May 2018

• Enterprise Imaging• Concussions & Concussion Protocols in Sports• Radiologist Compensation/Salaries – The Lat-

est Trends, Looking Ahead• Also: SIIM coverage

Ad Close: March 23, 2018Materials Due: March 30, 2018Bonus Distribution: SIIM

August/September 2018

• Health IT• Alzheimer’s disease and medical imaging – the

latest trends, research• Patient Portals• MACRA/MIPS – The Latest

Ad Close: July 27, 2018Materials Due: August 3, 2018

June/July 2018

• Leaders in Medical Imaging Management• Reading Room Coordinators• Women’s Imaging• ICD-10 Implementation: The Financial Impact,

2+ years later• Also: AHRA coverage

Ad Close: May 25, 2018Materials Due: June 1, 2018Bonus Distribution: AHRA

October/November 2018

• Rad 100• The Economic Side of CDS – What is its

impact?• Referring Physicians: What they want• Empowering Radiologists• Also: RSNA coverage

Ad Close: September 28, 2018Materials Due: October 5, 2018Bonus Distribution: RSNA

December 2018

• 1st Annual Imaging Innovation Awards• Demonstrating Value: To Hospitals, Payors,

Referrers and Patients• AI and the Future of Radiology – An Update• Managing Incidental Findings• Asset Management/Investing in Equipment/etc

Ad Close: October 26, 2018Materials Due: November 2, 2018Bonus Distribution: RSNA

Editorial Calendar

radiologybusiness.com

For more information about Radiology Business or TriMed Media publications, visit trimedmediagroup.com or call (401) 383-5660.

Custom Content Solution Examples Lead GenerationePromo viewMagazine Articles viewNewsletter viewSupplement viewTradeshow Annoucement viewWhitepaper viewWriting Assignments: Case Study, Blog, etc viewWebinar view

See how Radiology Business can help you deliver customized content solutions to meet your objectives needs.