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Community/Economy ............. Page 6Up Front Brazil ............................ Page 8Close Up San Diego .................. Page 10Behavior ........................................ Page 12L.A Vibes ........................................ Page 14 Marketing/Technology ............ Page 18Community/Short News ........ Page 19Cover Story/Life Experience .. Page 20Art of Living ................................. Page 22Health & Fitness ......................... Page 24Highlights San Francisco ........ Page 26Beauty ............................................ Page 27Community/Immigration ...... Page 28Career & Jobs .............................. Page 30Soul in Shape .............................. Page 31

Contents / SummaryTo ConTaCT UsBy Phone: (818)508-8753 By Email: [email protected] By Mail: 19350 Sherman Way #139, Reseda, CA - 91335

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soUl Brasil TeaM / issUe ConTriBUTors: editor in Chief: Lindenberg Jr. Copy editor: Ann Fain & Jennifer Parker. Writers: Aryadne Oliveira, Alia Ponte, Debora Silva, Julia Melim and Lindenberg Jr. Contributing Writers: Rebecca Carvalho, Corey Bunyard, Jeffrey S. Passel and D'Vera Cohn. Translators: Aryadne Oliveira, Alia Ponte, Anthony Mendiola, Edgar Lim and Julia Melim. Photos: Lindenberg Jr., Victor Gutierrez and iStockphoto Team. art & design: Rita Santos. Webmaster: Alexandre Loyola. general support: Claudia Medeiros. administrative officer: Magali D’Souza.

oUr MissionInform & educate, build relations and networking with Brazilians lovers and the conscious living community.

disTriBUTion/CirCUlaTion10,000 magazines printed magazines and distributed in over 300 locations across California, including the Bay Area, L.A area, San Diego, Orange County and Santa

Barbara, plus Las Vegas and Brazilian Consulates in U.S. territory.

neW/BeCoMe a disTriBUTor If you have a retail store, café, restaurant or any other business and would like to offer Soul Brasil magazine free for your customers, we will be more than happy to include your business/location as a distributor place/location. Soul Brasil is 100% free to the general public and is a valuable resource for all interested in Brazilian culture as well as conscious living! Fell free to contact us by phone or email.

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O Brasil Atrai Brasileiros “Estrangeiros” de Volta a Terra Natal Lindenberg Junior

No fim de 2007 e quando a crise econômica já começava a dar os seus sinais, o New

York Times publicou um artigo intitulado “Brasileiros Desistem do Sonho Americano” no qual mencionava que mais e mais brasileiros vinham deixando os Estados Unidos para voltarem ao Brasil. Depois de três anos e meio da veiculação do artigo, a “rota inversa” EUA-Brasil continua sendo uma boa opção para vários brasileiros.

Em Los Angeles, entrevistamos via telefone o pastor Antero Mendonça da igreja “Com Viva” localizada na área de Van Nuys. Segundo o pastor, a igreja chegou a contar com mais 120 membros e somente entre 2010/2011 regressaram ao Brasil cerca de 60 desses brasileiros. Mencionou ainda que há alguns meses atrás em uma viagem à costa leste dos EUA, constatou também a diminuição do

número de brasileiros em diversas igrejas. Pastor Antero citou a igreja de Pompano Beach (FL) que há alguns anos atrás chegou a ter 450 membros e que atualmente (2011) possui apenas 250, e a igreja de Atlanta que chegou a ter 300 membros e na atualidade conta com apenas 100.

Visitando a Califórnia com sua filha Julia de 16 anos depois de viver em Los Angeles por quatro anos, encontramos a Luis Guimarães, um carioca que morou em L.A entre 1990 e 1994. Luis resolveu regressar ao Brasil em 1994 um pouco antes de começar a Copa do Mundo. Em uma conversa informal Luis nos comentou que nos últimos três anos teve a oportunidade de se deparar no Rio com dois dos brasileiros que conheceu quando vivia em L.A. Falou-nos de um chiropractor que prosperou no Rio depois que a profissão passou a ser reconhecida no Brasil e de um casal que decidiu abrir uma franquia

de uma Escola de Inglês. Em ambos os casos, os brasileiros se encontravam felizes e achavam que tinham tomado a decisão certa na hora certa.

O fato é que uma combinação de fatores faz os brasileiros especularem um regresso, desde uma economia americana em queda e uma boa fase econômica do Brasil, ate as leis anti-imigrante que vem apresentando alguns estados americanos. Um fato interessante é que esse perfil de brasileiro vai desde brasileiros ilegais que estão nos EUA por três, cinco ou dez anos ate brasileiro-americanos com dupla cidadania. Nesse ultimo caso, citamos Sandra Domingos, uma brasileira de Recife que viveu nos EUA por vinte anos e que a mais de cinco se tornou cidadã americana. Sandra, uma professora de dança e ioga, resolveu em 2009 viajar por três meses ao Brasil. Antes de regressar aos EUA comprou um terreno em Itararé na Bahia, e meses depois, já em 2010, resolveu se mudar em definitivo para o Sul da Bahia.

Com a infra-estrutura a ser implantada visando a Copa de 2014 e as Olimpíadas de 2016, surgirão também varias oportunidades de trabalho, como por exemplo, para quem fala mais de um idioma ou para quem tem algum tipo de “know-how” internacional. Uma pesquisa global da IBM com 700 executivos de Recursos Humanos de mais de 61 nações e 31 segmentos de mercado constatou que a América Latina é um dos mercados mais promissores para recrutamento nos próximos três anos sendo o Brasil o destaque da fila.

Sandra Domingos em Itacare, Bahia

6 Soul Brasil Magazine © • SB53 • June 25 / July 2011 • www.soulbrasil.com

Community/Economy

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aMeriCan eyes oPPorTUniTies in Brazil We've always seen Europeans coming to Brazil, but not Americans. Now they are seeing opportunities with the economic growing of the “samba” country. According to the Brazilian Labor Ministry, 7,550 American citizens were granted a work visa in Brazil in 2010, up from 5,590 the previous year and more than double the number in 2006. The majority of Brazil's legal foreign workers come from the U.S and the reasons are clear. The U.S has been struggling to recover economic growth and unemployment is running at some 9%. By contrast, Brazil's economic performance in recent years has been strong - 7.55% in 2010. According to data from employment agency Manpower, published in the Economist, 64% of Brazilian employers find it difficult to fill job vacancies.

laTin aMeriCan eConoMy and ProsPeriTyBrazil’s strong economic growth is creating a surge in demand for goods from nations throughout Latin America, and it’s also helping to lift those economies amid relatively weaker import demand from United States. Historically, the economic fortunes of much of Latin America were tethered to U.S economic growth and the concomitant import demand that is produced. Those ties still hold to a degree, but they are becoming frayed. Now, a rapidly growing Brazil, flush with foreign reserves, investment capital and burgeoning middle class, has emerged as a key importer of goods from Latin America, positively boosting those economies.

Brazil is CaTChing ToUrisM’s Big fish It is reeling in the sportsmen who practice one of the most popular sports in the world, showing that it has one of the largest river networks on the planet with 55,457 km/square of inland waters, a coastline of 7,367 km bathed by the Atlantic Ocean, and no less than 1,500 species for the delight of amateur fishing. Of course, the presence of foreign fisherman is not recent and the capture of the blue marlin for example, attract for a while now, anglers from all over the world to the Brazilian coast. Likewise, expeditions to the waters of the Pantanal in the state of Mato Grosso do Sul are constant and increasing for the infinity of fish with untranslatable indigenous names, abundance, and flavor.

CreaTiviTy in fashion The Brazilian fashion industry has experienced a solid growth during the last years, has undergone transformation and become fine-tuned with the main world markets. The fame of top models such as Gisele Bundchen and Adriana Lima as well as top Brazilian stylists and designers has put the spotlight on the publicity work of firms connected with the fashion world and lent added zest to the efforts of Brazilian fashion industry to broaden the country’s commercial horizons. The Brazilian industry has found solutions to ensure that local creativity matches international quality standards. A tremendous international success example is the “Havaianas” Sandals.


Up Front Brazil

Close Up San Diego by Victor Gutierrez

San Diego

Carina, Andrea and Nati Welcome to San Diego: Natalia from Minas Gerais Fernando’s “Aniverssario” at Brazil by the Bay Paulo Batuta & Capoeira Mandinga SD 2011 Batizado Malandro from Cuba Roxana Rojas, director of Omoache band Welcome to San Diego: Ilana & Amandi from Bahia Costa Bravas Xavier and his Father Don Boni visiting SD from Spain Omoache professor-director Juan Carlos and his daughter Barcelona 3 X 1 Manchester United at Costa Brava Restaurant “Velha Guarda” of Omoache Omoache band Performance in San Diego From our “Close Up San Diego Files”


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Brazil’s Innovation: Valentine’s Day for SinglesUnlike many places in the world, Valentine's

Day in Brazil is not celebrated on February 14, the anniversary of St. Valentine, the saint of couples. Because it is very close to Carnival (which unites and separates some couples), Valentine’s Day was moved to the tupiniquim calendar.

In 1949 publicist John Doris developed an advertising campaign for the no longer used holiday, Clipper Stores proclaiming the eve of the “Matchmaker Saint”, St. Anthony‘s day, the date for couples to exchange gifts. With the sensational slogan, "It's not just kissing that proves love” the campaign exploded and established what is known as the third most lucrative date for Brazilian stores, only behind Christmas and Mother's Day.

Valentine's Day in Brazil is June 12 and can be a chore for those who have a companion or even for those who don’t. For those in love, it is synonymous with giving and receiving gifts, going to restaurants and having a night “mucho caliente". What about for those who do not have a boyfriend or girlfriend? "

In 2009 Brazil saw the emergence of the “Singles on Valentines’ Day Movement” which takes place between the last week of May and first week of June. In the first year it occurred in two cities. In Sao Paulo the event was held at Ibirapuera Park (the largest green area of São Paulo) and in Rio de Janeiro there were a gathering of people at Copacabana beach. In both events there was a lot of music with themes from the carnival and, of course,

romantic themes as well. The events, sponsored by "marketing partners" from online dating sites "Par Parfeito" and "Match", are growing every year making this one more option for those seeking their "soul mate," or for those who just want to have fun. In the first year, the respective movement website had 30,000 subscribers in just two weeks.

According to the website’s comments, it can be concluded that the major complaint of women is that men only want sex, while men complain that women are only looking for handsome, athletic men. The movement has also made it to the social networking web of Twitter, Facebook and Orkut. Once again, a charming creation or at least, a great initiative "Made in Brazil."


Behavior

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From sprawling gardens and various inspiring playground to great outdoors hikes and not to be missed free events & performances, Los Angeles offers so many activities for the whole

family… especially during the summertime. Make sure to refresh and rejuvenate, and take time to enjoy great moments with your kids, your lover or your friend, and still, for FREE! The suggestions follow to help you unplug from your normal routine is a less expensive way. Some of them are knowledge worldwide; others familiar only to those of us who’ve spent time exploring the best of L.A secrets.

1) Picnic and a hike at Palos Verdes Peninsula. Check Ocean trails at www.seetheglobe.com, to check more info about the Pt. Vicente Lighthouse check www.vicentelight.org, to check Pt. Vicente Interpretive Center visit www.palosverdes.com, and to check Redondo Beach Pier visit www.redondopier.com.

2) From Travel Town to Shane’s Inspiration Playground, Griffith Park entertains every age with it’s over 4,000 acres. So many activities from pony rides for kids to a hike in a trail close to the observatory that reach out a mountain top with a 360 angle where you can view downtown L.A as well as San Fernando Valley. Check: www.cityofla.org/RAP/grifmet/gp/

3) For an activity day on the water, there is no better place than Marina Del Rey. Sure, this harbor city has many sailing clubs and provides a home for the local millionaires’ yachts, but it’s also full of great areas to walk and bike along the ocean. Of course, there are a plenty of ways to enjoy the water without getting in a sailboat. More info check: www.visitmarinadelrey.com.


L.A Vibes

Summer Fun: L.A Free Events & Outdoor Activities

4) If we talk about summer fun and inclusive free activities, we can’t forget to mention the famous Venice Beach. Besides its “funky” side, Venice is an evolving place, especially during summertime where outdoor “celebrations” begin in late June and goes until late September. Take a walking on the beach or ride in a bike to/from Santa Monica beach, stop by at Muscle Beach Centennial Fitness or skate dancing close to the basketball courts, there is no better time to have fun under the sun and join the hippies and hipsters. Check: www.venicecentennial.com.

5) Have fun in many “Free L.A Summer Performances” such as the Thursdays nights (7pm) at the Santa Monica Pier – www.twilightdance.org. Saturdays at 6pm at Fisherman’s Village on Marina del Rey – http://beaches.co.la.ca.us/

BandH/Marina/chacepark.htm., Sun’s & Wed’s at Pershing Square located in the heart of downtown Los Angeles – www.laparks.org/pershingsquare/contact.htm, Tues.’s at Levitt Pavilion to listen an amazing kaleidoscope of music in the peaceful setting of Memorial Park in Old Pasadena – www.levittpavilionpasadena.org. At Japanese American National Museum – located in Little Tokyo near downtown Los Angeles – www.janm.org. The Grand Performances presents free performing arts that reflect the best of global culture and inspire community sense at California Plaza in the heart of the Financial District in Downtown Los Angeles – www.grandperformances.org. The Summer Series at L.A County Museum of Art is every Friday and presented on the Los

Angeles Times Central Court – www.lacma.org. At Hollywood & Highland on Tuesdays in the Central Courtyard – www.hollywoodandhighland.com. The City of Beverly Hills “Summer Nights” at the Civic Center Plaza presents free performances and located at 455 N Rexford Drive, Beverly Hills, CA 90210. The City of Manhattan Beach presents “Concerts in the Park” (Polliwog Park). There are no dogs, barbecues or wheeled vehicles allowed at any time in the concert area of Manhattan Beach. At City of Hermosa Beach “Sunset Concerts” located at 1315 Valley Drive, Hermosa Beach – 310.318-0280, and at Howard Hughes Promenade “Dancing Under the Stars Concert Series” at Concert at Center Court, 405 and Howard Hughes Parkway.

15Soul Brasil Magazine © • SB53 • June 25 / July 2011 • www.soulbrasil.com

L.A Vibes

Summer Fun: L.A Free Events & Outdoor Activities Lindenberg Junior


Find Your Hook. Communicate your Message. Make your Mark.

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Our best strategy is the fusion of traditional marketing with PR and communication

tools. Marketing is a proved specialist activity that can influences the success of any organization while the “New Media” essence is producing effective, interesting ways to increase consumer exposure for your brand. Our formula is getting the impact and reach combined with knowledge, low cost and effectiveness.

MARKETING COMMUNICATION – Reach the media outlets announcing something that the outlets may find particularly newsworthy with press-releases production and distribution. Take the opportunity to reach massive members of editors and get a little more “ink” or press mentions in different formats (*PR efforts).

ONLINE MARKETING – Attract more visitors for your company website with SEO strategies as search engine submission, directory submission, online rich content and others techniques, or attract more “Funs & Likes” for your Facebook Page with our custom layout, content and maintenance service.

EMAIL MARKETING – Reach out our over 10,000 online subscribers with our weekly eNews or through an exclusive eBlast designed just for your product or service. * Through Soul Brasil magazine, reaching Brazilians and Brazilian culture lovers.

GUERRILLA MARKETING – Reaching people in “experimental ways’ with unusual strategies. Did you hear about a team of beautiful Dutch

girls in a game of Holland in the World Cup 2010? The girl’s beauty in a strategic location (a full stadium with many people from the media) exposure the girls thought different media channels. The little detail: all the girls was wearing orange sexy dress (color of the Dutch team), but it had logos from a Beer manufacturer. Guerrilla marketing consists of more street level, out-of-home event marketing. We have creative ideas as the focus here is reaching your audience in a way that is exciting unexpected and memorable. Also, direct impact distribution services for any printing material you may have using our street team.

EVENT MARKETING – Instead investing in the traditional advertising media, you can


consider sponsoring an event that appeals to your target market. It can reflect the immediate association of your brand with the specific audience that enjoys these specifics events. Why companies like Budweiser invest heavy in sports? We assist you from consulting to connections and/or production.

RESPONSIBILITy SOCIAL MARKETING – Adding a cause-related tie-in for your business and giving back to the community is the key. In other words, it is matching your brand with a desiring organization. According to a 2008 study by the University of British Columbia and the Harvard Business Scholl, researchers found that people who spend their money on others or in form of charitable contributions “significantly greater happiness”.

What does this mean for you? Consulting and connections is available.

MARKETING RESEARCH – Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. There are over 1 million Brazilians in U.S and as Brazilians; we specialize in this growing and potential specific market. We believe that to survive in this competitive marketplace, business owners (small or larger) should be able to target many lucrative subcultures with effective cross-cultural or culture-specific advertising campaigns. Also is available business assistance from/to Brazil as well as translations and versions to Portuguese for your business website or

business proposal by our team of editors (not only translators!).

FUSION MARKETING – It is not “barter” which is characterized by the exchange of goods and services. Instead, fusion marketing is the mutual request for more profits. It’s a partnership more than a buyer-seller or trader-trader relationship. It allows you to spread your marketing word while sharing the costs and the profits. We love partnership ideas and sharing profits in some way.

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Que Grau de Importância em Marketing tem o Facebook?Lindenberg Junior

Não faz muito tempo quando marcas e empresas começaram a fazer pergunta

similar sobre o Facebook. Algumas respostas de diretores de marketing eram “por que devemos dar importância a um monte de estudantes que passam horas no site falando sobre sua noitada no dia anterior entre outras baboseiras?”.

Pouco tempo depois, esses mesmos diretores de marketing também começaram a perceber o potencial desse mesmo grupo de estudantes a nível de marketing e do avanço tecnológico do Facebook. E assim nascia a era do “Facebook Marketing”.

Já em 2011, uma grande parte das marcas que conhecemos assim também como as que nunca ouvimos falar, possuem uma página no Facebook. Alguns deles se empenharam em dar mais atenção a suas paginas (Facebook Page) e a sua interlocução com os clientes através do Facebook, outros, nem tanto.

É muito comum ver as pessoas no Facebook ignorando os avisos ou mensagens sobre o “Like” de uma página por exemplo. Vou dar uma sugestão para você fazer um teste sobre a importância de uma das muitas

ferramentas do Facebook: tente usar o botão “Like” do Facebook Page de uma empresa relativamente desconhecida e note quantos de seus amigos no Facebook o seguiram.

As relações de negócios no mundo moderno continuam em parte as mesmas. Quando você se encontra com um prospecto cliente, você inicialmente o trata cordial, lhe dar o seu cartão de visita e promete contatá-lo. Tenta o persuadir através de valiosas informações ou ofertas do seu produto/serviço, e claro, você tenta não perder o seu potencial cliente de vista. A diferença é que adicionado a essa tradicional relação de negocio, chegou à relação social e o marketing de comunicação através das mídias sociais.

Mas hoje em dia, são muitas opções. Temos o Myspace, o Orkut, o Sonico, o Tagged, o Facebook, o Linkedln e tantos outros. Mas no mundo moderno, também estamos sempre muito ocupados e com pouco tempo. Nesse caso, organização, prioridade e foco são três palavras importantes a nível de marketing e possível prósperos negócios. Nesse caso, se você tiver que escolher três mídias sociais, escolha Twiiter, Linkedln e Facebook. Se

você quiser simplificar mais ainda, fique apenas com o Facebook. Os aplicativos e ferramentas disponíveis do Facebook são indiscutivelmente uma unanimidade entre os gurus de marketing. Sempre lembrando que a tecnologia digital esta se movendo muito rápido, e o que pode ser o melhor em 2011 pode não ser o melhor em 2012.

Você deve ter notado que a maioria das propagandas que passamos a ver na televisão, nos jornais e outdoors, agora está usando as chamadas para a ação levando as pessoas para uma página no Facebook. O principal conceito por trás dessa prática é que o uso de um “Facebook Page” permite que uma marca/empresa se apresente para o público sem forçar o público a vir para a marca/empresa.

Como mencionei no começo, as relações tradicionais de negócios continuam com os mesmos conceitos, o que mudou foi o incremento de novas ferramentas. Claro, como em uma “relação de negocio” tradicional, é necessário primeiro dedicar tempo para essa interação, e segundo, saber a diferença entre fazer um “discurso” e fazer uma conexão a nível mais pessoal.

Se tiver interessado em saber como podemos ajudar você e a sua empresa a criar ou manter essa “relação de negocio” através das novas tecnologias digitais ou do Facebook, entre em contato conosco para uma consultoria inicial grátis ligando para: (818)508-8753.

Marketing/Tecnologia


Community / Short News

Globo Notícia américas

o “taleNto brasil” Já têm aGeNda deFiNida

Todos os domingos e desde o ultimo dia 05 de junho os assinantes da TV Globo Internacional nos Estados Unidos poderão assistir a mais um programa exclusivo. Após o futebol, Mila Burns apresentará o ‘Globo Notícia Américas’, um telejornal que mostrará os fatos mais importantes que aconteceram durante a semana, mas com foco nas notícias locais e temas de interesse dos brasileiros que moram nos EUA. “O objetivo do novo telejornal é oferecer ao assinante informações que impactarão no seu dia a dia na America. Por exemplo, para um brasileiro, vivendo no Brasil, não é tão importante saber as datas da declaração de imposto de renda nos Estados Unidos. Já para nós que moramos aqui, é um dos fatos mais importantes e que exige programação e planejamento. A apresentadora mila burns trabalhou na TV Globo do Rio de Janeiro por dez anos como repórter e foi apresentadora dos programas: ‘Via Brasil’, ‘Cidadão Global’ e ‘Planeta Brasil’.

A temporada 2011/2012 do talento brasil, festival que revela anualmente desde 2008 os talentos brasileiros, adultos e mirins, nos Estados Unidos e Canadá, já tem datas e locais definidos para as seletivas regionais. A agenda foi aprovada em assembléia-geral realizada na sede da BB Money Transfers em White Plains, New York, com presença dos representantes regionais do concurso. Também foi aprovado pela maioria dos coordenadores, que todos os 17 campeões (independente de ser mirim ou adulto) das etapas regionais terão classificação assegurada nas finais,

que serão realizadas dias 27 e 28 de janeiro de 2012, em Miami. Também foi aprovado que todos os 17 campeões (independente de ser mirim ou adulto) das etapas regionais terão classificação assegurada nas finais, que serão realizadas dias 27 e 28 de janeiro de 2012, em Miami.

Os demais finalistas serão aqueles que obtiveram as maiores pontuações entre todos os concorrentes, independente das categorias e das cidade em que se apresentaram. As etapas regionais acontecem a partir do dia

17 de Setembro em Hartfort (CT ), e segue em Bridgeport (CT ), San Diego (CA), Atlanta (GA), Toronto (CAN), Salt Lake City (UT ), Washington (DC), Fort Myers (FL), Houston (TX), Framingham (MA), San Francisco (CA), Orlando (FL), Los Angeles (CA), Boston (MA), Broward (FL), Newark (NJ), e se conclui dia 11 de dezembro em New York (NY). As finais serão nos dias 27 e 28 de janeiro de 2012 em Miami (FL). Para a programacao completa assim como para fazer as inscrições gratuitamente visitem o site oficial www.talentobrasil.com.

Podem se inscrever crianças de 7 a 12 anos e adultos (a partir dos 13 anos) nas categorias MUSICA, ATUAÇÃO, FASHION e VALE TUDO (performances,dança, habilidades esportivas, etc). O Talento Brasil é uma evento da PMM – Plus Media & Marketing, apresentado pelo BB Remessa e patrocínio da TV Globo Internacional, American Airlines & Brabox.

The Walls Between UsCory Bunyard

My initial interest in Brazil began with a conversation in a taxi in Buenos Aires when a cab driver shared with me that “Here in BA we have no money and we stay sad and smoke cigarettes. In Brazil they have no money and they take of their clothes and dance on the beach.” Brazil definitely appeared to be more my kind of place. Within a year I was on a flight to Rio from LA. My initial plans to travel the country for three weeks and attend a yoga teacher certification in Garopaba (state of Santa Catarina) had been squashed by lack of funds and fear of more expenses than I had expected. I wasn’t discouraged since, months before boarding the plane I had met someone online. He had the name of an Angel, but I’ll keep that private. My intention was to meet someone to show me Rio, but I had found more. Over months of internet and phone conversation we had decided that he would meet me at the airport since I was arriving at night and take me to his apartment where I could decide the next day if I would stay or go on to my hostel depending on how meeting in person developed.

I never left his apartment. It was love. My first experience of Brazil was nothing like most tourists since I lived the life of a resident in Niteroi in a small two-bedroom apartment near a favela. I had little money to spend on tourist excursions and I spent my days accompanying him to work, walking or working out in Icarai, taking the bus through the favela to Itacaoatiara, seeing museums on free days, strolling in shopping malls when the heat was unbearable, eating lunch with him and

his co-workers in local restaurants, shopping at Sendas and Hortifruit all by bus and foot. I saw a few other Americans the one time we went to Ipanema. I found the beaches in Rio crowded and chaotic in comparison to our little paradises in Niteroi.

I returned to the US as planned, but with intent to return as soon as possible in hopes of beginning the process of living together in Brazil. Having thought it over and weighed out our options as a gay couple and our financial and work realities, we resolved that it was more realistic for me to move to Brazil than for him to come to the U.S. It was what I wanted anyway. I returned only three months later with plans of staying at least three months. We would figure it out. We needed to be together and see where this was going. I gave a massage here and there with a friend for money and helped at the design office on occasion. I had paid some bills in advance. I would rarely wander alone in the beginning for fear of safety and lack of language skills. I had learned some Portuguese before my first trip and having learned Spanish before I had found it less challenging than some had said, but I was far from fluent. He spoke some English and we managed. I think it was good in the beginning since we couldn’t really have petty arguments for lack of words and they would always end in, “It’s ok, I love you.”

I had to return to the US again. We had learned of the possibility of a Uniao Estavel, or Stable Union. It had been successfully used by a few same-sex couples for immigration of the foreign partner, but it required proof of a

stable relationship lasting two years or more in which both parties could prove not only the duration of the relationship, but their financial dependence upon each other much like a Common-Law Marriage in the U.S. We were in no position to prove either or to continue with him supporting me and I wasn’t quite ready to let my credit card debts go, which were equal to more than our rent in monthly payments.

I continued to go back and forth over four years total, each time with a little more progress financially. Money was not our only challenge. Cultural adjustment had become much more of a reality once I started to truly ‘live’ there up to six months at a time stretching the limits of my tourist visa, doing translation work on the side and living frugally. The only splurge in all those years was a romantic trip to Buzios for our second anniversary and we still took the bus. I had left everything I knew behind. I had no friends, no job, little language and little money.


Cover Story /Life Experience

It was completely unrealistic but we believed in it. At times I would lose it emotionally and begin to hate it. The poverty, the difficulty in doing things that are so simple in the US, the lack of work, the time we got robbed and the fact that he was the only person I could share everything with wore on our relationship. This, along with the challenge of being a gay couple with no simple marriage certificate to resolve our situation, eventually wore us thin, especially him.

Waiting in Kansas at my mother’s house to finally move permanently, and for him to return from a work project in Angola with dollars to get a new place and finally begin the process of our “Uniao Estavel”, I received an email from him, for the first time all in Portuguese, explaining to me that he just couldn’t do it. The last time I left was too much for him

emotionally and he didn’t know if he could take anymore. The relationship had become a burden and he didn’t believe in it like before. He was even seeing a therapist. It was a rock in my heart, but deep inside I understood and I suppose I saw it coming. I wasn’t sure if I was more disappointed in the relationship ending or that I wasn’t moving to Brazil.

People accept the walls we’ve built between our nations because they haven’t experienced how ridiculous these walls are when you just want to be with someone you love. Recently the Supreme Court of Brazil legalized the “Uniao Estavel” for same sex couples, a great triumph. I remember thinking that while the U.S. was chasing down individual terrorists, Brazil was winning the battle for love. Recently, my ex and I have been talking more and I am planning to visit later this year.

Cover Story /Life Experience

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Opções de Educação nos EUA para Brasileiros

Rebecca Carvalho

A maioria dos brasileiros morando no Brasil sonha na possibilidade de estudar nos

Estados Unidos ou em outros tantos países como Inglaterra, Franca ou Austrália, mas muitos vêem esse sonho como algo impossível de se realizar. Às vésperas de graduar-me pela Lawrence University em Wisconsin (Abril de 2011), precisava desfazer os estereótipos e pedestais montados referentes à possibilidade de aprofundamento educacional em terras de além-mar.

A verdade é que, no caminho para o progresso, está apenas o medo de tentar e, igualmente, uma boa dose de pouca informação. Como jornalista e principalmente, como alguém que já vivenciou algumas etapas para tornar os meus próprios devaneios uma realidade, pretendo trazer aos estudantes brasileiros com anseios semelhantes aos meus, o bom e velho benefício da comunicação.

Por tantas razões, principalmente econômicas, erroneamente acreditamos que parece irônico e um grande desperdício mental sonhar em estudar nos Estados Unidos. A verdade, no entanto, é que muitas instituições acadêmicas americanas desejam receber alunos estrangeiros, o tanto quanto esses alunos gostariam de ingressar nessas instituições.

Aos brasileiros morando no Brasil e também aos que já residem nos Estados Unidos, existem várias opções acadêmicas oferecidas ao candidato em parceria entre o governo brasileiro e americano. Entre essas opções, as mais conhecidas para o campo de intercâmbio educacional ingressam em instituições americanas de Ensino Superior e de pesquisa cientifica. São elas:

1) ProGrama JoveNs embaixadores (Youth ambassadors)Para os estudantes de nacionalidade brasileira, residentes no Brasil, o sonho pode começar cedo com o programa Jovens Embaixadores da Embaixada dos Estados Unidos no Brasil. Se você tem boa habilidade comunicacional em inglês (mas nunca viajou para o exterior), está entre 15 e 18 anos, estuda na rede pública de ensino, está envolvido em voluntariado, e vem de uma família de baixa renda, é você quem a embaixada dos EUA está procurando.

2) ProGrama oPortuNidades acadêmicas (oPPortuNitY GraNts)O programa Oportunidades Acadêmicas apóia brasileiros, residentes no Brasil, com potencial acadêmico para estudar nos Estados Unidos, mas sem condições financeiras para participar do processo de candidatura e ingressar em instituições americanas de Ensino Superior. O

“Oportunidades Acadêmicas” não é garantia de ingresso numa universidade americana, mas é um programa de apoio e consultoria acadêmica, no qual um coordenador acadêmico da “Education USA” orienta o aluno durante o período de envio de formulários de inscrição. O programa oferece ajuda, inclusive, na escolha das melhores universidades de acordo com o perfil acadêmico e planos profissionais do candidato.

3) orGaNização dos estados americaNos – FuNdo rowe (rowe FuNd)Para brasileiros morando nos Estados Unidos ou brasileiros saindo do Brasil para estudar numa instituição americana (aceito por uma universidade americana, mas não recebeu bolsa de estudos suficiente para financiar a educação). Nesse caso, o Fundo Rowe da Organização dos Estados Americanos (OEA) é a opção mais indicada.

*Esse artigo eh uma versão parcial do artigo original completo. Para saber mais detalhes

sobre os três programas mencionados pela autora, leia o artigo completo (nos meses de

junho, julho e agosto) em nossa homepage www.soulbrasil.com – coluna da direita

“Featuring Online”.

**Rebecca Carvalho é natural de Recife e entrou nos EUA como “Ambassador Student”.

Ela se formou em Junho de 2011 pela Lawrence University (Wisconsin) e em seguida se mudou

para a “Bay Area”. Rebecca é jornalista e autora de livros infantis.

Para entrar em contato com a autora email: [email protected].


Art of Living/Arte de Viver

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BeWare of BarBeCUe MeaTsMaking a BBQ is a mania among Brazilians, Americans, Argentineans, etc, especially during summertime, but bewares as barbecued meats may cause cancer. The danger lie in the way the meat cooks over a flame. When juices cook in meat, heterocyclic amines (Has) form. The hotter the flame and the more charred the meat, the more HAs form. Also, when drippings hit the heat source, polycyclic aromatic hydrocarbons (PAHs) form, rise with the smoke and are deposited on the food. A good alternative: next time, microwave the meat for 1 minute; drain the juices, than barbecue it. If not microwave is available, try to place the meats initially in a low fire or far around the hottest spot.

loWer Blood sUgarRecent research shows that drink apple cider vinegar helps lower blood sugar. It is so good for your system that you should try to get some down. How? First thing in the morning

splash some into a glass of water and drink up. The vitamins, pectin, and potassium all work together to give your many benefits. So don’t turn your nose up at this oft-overlooked miracle from nature.

avoid Bed BreaThTalking about “Apples”, you can use this “Adam & Eve” favorites to escape from the terrible bed breath. Apples are proved to be a very efficient natural remedy for those with this kind of problem. Of course, clean your tongue with a tongue scraper every day (or a plastic teaspoon with the bowl pointing down) or chewing gun to promote saliva flow is very helpful.

food for ageless BeaUTyAccording to studies published in the Journal of Pharmacology and Experimental Therapeutics, skin can absorb up to 60 percent of what we apply to it. So, feeding skin high-quality ingredients may be as critical as the food we eat. It’s common

knowledge that drinking water is essential for overall health and radiant skin. But, make sure you add this highly recommended foods to your daily routine (or sometimes at least!): Avocados, Cucumber, Blueberries, Dark Chocolate, Dark Leaf Greens, Cruciferous Vegetables, Omega Oils, Green Tea and yes…Red Wine (one glass only!).

CyCling & sexMale bicyclists who ride up to 100 miles a week may become impotent repeated thrusting down on the foot pedals pounds the groin against the seat, damaging critical arteries and nerves. Initial symptoms: Numbness in the buttocks and difficulty getting an erection for a day or two. Trap: Damage may be irreversible and may not be apparent for years. Self-defense Padded bike seat and shorts…rise off the seat occasionally, especially when sprinting…ride a correctly sized bike – you should not have to shift your body on the down stroke.


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Colorido e diversidade marcam o Carnaval 2011 em San FranciscoFotos: Bill Taylor

Cores, penas, música, criatividade, beleza, diversidade e, claro, muita gente. Descrever o Carnaval de San Francisco em poucas palavras não é uma tarefa tão difícil. Difícil mesmo foi ficar parado aos ritmos latino, africano e caribenho, apresentados na 33ª edição do festival, realizada nos dias 28 e 29 de maio, em San Francisco. Cerca de 60 grupos desfilaram na Mission, entretendo mais de 10 mil pessoas. Embora a performance dos grupos tenha sido o grande destaque do festival, o Carnaval de SF foi muito além do famoso desfile. O evento reuniu diversas outras atrações como aulas de bateria, salsa e samba, comida típica, feira de artes e atividades para as criançada. Até os torcedores do Giants tiveram seu momento especial no evento, quando foi exibido o “2010 World Series trophy” - troféu conquistado pelo aclamado time de Beisebol em 2010.

Confira o trabalho do fotógrafo Bill Taylor, que registrou os melhores momentos do Carnaval 2011 e colaborou com essa edição da Revista Soul Brasil. Para acessar a galeria completa do fotógrafo Bill, acesse o site: www.pbase.com/billphoto/carnaval_2011.


San Francisco

debora souza [email protected]

"Porque voce ama sao francisco?" envie sua mensagem e uma foto para [email protected] . as melhores respostas serão publicadas nas próximas edições da revista.

Beauty/Beleza

Latinas Want Beauty Marketers to Speak their LanguageRecent research from Mintel suggests that

Hispanic women feel underrepresented in the beauty and personal care aisle. Over half of survey respondents said they would like to see more personal care products designed just for them and 64% would like more hair care products created specifically for Latinas. "It can be a very daunting task for companies to hone in on the specific needs of their Hispanic customers," says Leylha Ahuile, senior multicultural analyst at Mintel. "Latinas come in a variety of shades, so a wide range of products must be developed to cater to every pigment and hair type."

Hispanic women are especially concerned with the box or bottle their favorite products come

in. Eighty-one percent of Latinas surveyed report that they would like to see more personal care products with bilingual packaging. younger Hispanic women are more inclined to express a desire for bilingual packaging than their older counterparts. "Hispanic consumers often look at bilingual packaging as a way of being acknowledged and respected by a brand, not because they are unable to read English," notes Leylha Ahuile. "The lack of Spanish-language packaging has the potential to make these women feel ignored by manufacturers."

Latina women are younger than the average US female population, and 62% of the Hispanic female population has yet to enter their peak

earning years (35+). As a result, Mintel believes Latina Purchasing Power is Definitely on the Rise.

Vanda SkincareKely Carvalho

Esthetician & Make Up Artist

Phone: (310)780-5761eMail: [email protected]

Unauthorized Immigrant Population Trends Jeffrey S. Passel and D'Vera Cohn

As of March 2010, 11.2 million unauthorized immigrants were living in the United

States, virtually unchanged from a year earlier, according to new estimates from the Pew Hispanic Center, a project of the Pew Research Center. This stability in 2010 follows a two-year decline from the peak of 12 million in 2007 to 11.1 million in 2009 that was the first significant reversal in a two-decade pattern of growth. Unauthorized immigrants were 3.7% of the nation's population in 2010.

The number of unauthorized immigrants in the nation's workforce, 8 million in March 2010, also did not differ from the Pew Hispanic Center estimate for 2009. As with the population total, the number of unauthorized immigrants in the labor force had decreased in 2009 from its peak of 8.4 million in 2007. They made up 5.2% of the labor force.

The number of children born to at least one unauthorized-immigrant parent in 2009 was 350,000 and they made up 8% of all U.S. births, essentially the same as a year earlier. An analysis of the year of entry of unauthorized immigrants who became parents in 2009 indicates that 61% arrived in the U.S. before 2004, 30% arrived from 2004 to 2007, and 9% arrived from 2008 to 2010.

Other key points from the new report include: The decline in the population of unauthorized

immigrants from its peak in 2007 appears due mainly to a decrease in the number from Mexico, which went down to 6.5 million in 2010 from 7 million in 2007. Mexicans remain the largest group of unauthorized immigrants, accounting for 58% of the total.

The number of unauthorized immigrants decreased from 2007 to 2010 in Colorado, Florida, New york and Virginia. The combined population in three contiguous Mountain West states-Arizona, Nevada and Utah-also declined.

In contrast to the national trend, the combined unauthorized immigrant population in three contiguous West South Central states-Louisiana, Oklahoma and Texas-grew from 2007 to 2010.

Although the number of unauthorized immigrants in the U.S. is below 2007 levels, it has tripled since 1990, when it was 3.5 million and grown by a third since 2000, when it was 8.4 million.

The estimates are based on data from the U.S. Census Bureau's Current Population Survey, augmented with the Pew Hispanic Center's analysis of the demographic characteristics of the unauthorized immigrant population using a "residual estimation methodology."

Although the estimates indicate trends in the size and composition of the unauthorized-immigrant population, they are not designed to answer the question of why these changes occurred. There are many possible factors. The deep recession

that began in the U.S. economy officially ended in 2009, but recovery has been slow to take hold and unemployment remains high. Immigration flows have tended to decrease in previous periods of economic distress.

The period covered by this analysis also has been accompanied by changes in the level of immigration enforcement and in enforcement strategies, not only by the federal government but also at state and local levels. Immigration also is subject to pressure by demographic and economic conditions in sending countries. This analysis does not attempt to quantify the relative impact of these forces on levels of unauthorized immigration.

*To check the full report "Unauthorized immigrant Population: national and state Trends, 2010,check the Pew hispanic Center's website, www.pewhispanic.org.


Community / Immigration

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Community / Career & Jobs

We have made a research to provide a valuable resource for those looking for a job or a new career opportunity and inclusive list some websites for unemployment and training

tips. Initially as we are based in California, we would like to recommend the CALJOBS website – www.caljobs.ca.gov, the California's Internet System that lists job openings for employers and resumes for job seekers. The following link of Job Star California www.jobsmart.org/tools/resume, provides regional job-hunting opportunities as well as guides to resume-writing that offer tips and samples of resumes; and the Back to Work website – www.backtowork.org, provides information on unemployment Insurance, finding a new job, and training. Bellow, find an extensive list of “career & job” websites that may help you, courtesy by Kisuccess Publishing & Marketing.

O*NET Occupational Information Network online.onetcenter.org Bureau of Labor Statistics www.bls.gov Dept. of Labor – Career Tools and Services www.doleta.gov/jobseekers Dictionary of Occupational Titles Theodora.com/dot_index.html Accountants www.financialjobs.com Account Temps www.accountemps.com American Jobs www.americanjobs.com The Bartech Staffing Group www.thebartechgroup.com Best Jobs USA www.bestjobsusa.com Bridgepath Employment www.bridgepath.com Career Builder www.careerbuilder.com Career City www.careercity.com Career Exchange www.careerexchange.com Career Mosaic www.careermosaic.com Career Path www.careerpath.com Career Resource Center www.careers.com Career Shop www.careershop.com Classified 2000 www.classifieds2000.com Diversity Employment www.diversityemployment.com Employment Guide www.employmentguide.com Employment 911 www.employment911.com Employment Spot www.employmentspot.com ERISS www.eriss.com Express Personnel www.expresspersonnel.com Federal Jobs www.fedjobs.com Federal Jobs www.federaljobsearch.com Federal Jobs www.jobweb.com Federal Jobs www.usajobs.opm.gov Find Jobs By Zip Codes www.findjobsbyzip.com Flipdog www.flipdog.com Get A Job www.getajob.com Get The Job www.getthejob.comHeadhunter www.headhunter.net Health Jobs www.alldetroit.com Help Wanted www.helpwanted.com Home Depot www.homedepot.com Hot Jobs www.hotjobs.com Hospitality Careers www.hcareers.com

Indeed www.indeed.com Internet Career Connection www.iccweb.com Internet Job Locator www.joblocator.com IT Jobs www.itclassifieds.com Job Bank USA www.jobbankusa.com Job Center www.jobcenter.com The Job Connection www.jobconnection.com Jobs Online www.jobsonline.net Jobs www.job.com Job Direct www.jobdirect.com Job Hunt www.jobhunt.com Job Safari www.jobsafari.com Job Trak www.jobtrak.com Job Web www.jobweb.com Kelly Services www.kellyservices.com K-Mart www.kmart.com Manpower www.manpower.com Meijer www.meijer.com Metro Airport Jobs www.metroairport.com Monster Job Board www.monster.com My Employment www.my-employment.net National Job Network www.nationjob.com National Diversity Job Bank www.newsjobs.com Nurse Recruiter www.nurserecruiter.com People Bank www.peoplebank.com Pet Smart www.petsmart.com Sears www.sears.com Simply Hired www.simplyhired.comSnag A Job www.snagajob.com Snelling Personnel www.snellingpersonnel.com Spherion www.spherion.com Talent Plus www.talentplus.com Top Jobs on the Net www.topjobs.com Top Jobs USA www.topjobsusa.com US Job Board www.usjobboard.com Veteran Affairs www.va.gov Wal-Mart www.walmart.com Work Ministry Job Search www.workministry.com

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