2019-2022 whole of sport strategic plan our ......a whole of sport strategic plan. enhanced...

A whole of sport Strategic Plan. Enhanced collaboration and growth within Australian Table Tennis 2019–2022.

Implementation update, as of 30 June 2020.Strategic Priority

Area

1 – Unification 8 7 88% 1 12%2 – Participation 8 4 50% 4 50%3 – Profile 6 5 83% 1 17%4 – Performance 6 5 83% 1 17%5 – Our People 5 2 40% 3 60%

33 23 70% 10 30%

Total KPI’s On Track KPI’s On Track KPI’s % At Risk/ Not Commenced

KPI’s

At Risk/Not Commenced

KPI’s %

OUR FUTURE NOW!2019-2022 WHOLE OF SPORT STRATEGIC PLAN

STRATEGIC PRIORITY AREA 1

KEY PERFORMANCEINDICATORS

CURRENT STATUS

BASELINE AS OF 31 DECEMBER 2018

CURRENT SITUATION(AS OF 30 June 2020)

UNIFICATIONState and Territory (S&T) Agreements entered into with all 8 x S&T’s.

Multiple positive steps forward have been taken to unify the sport, specific examples are listed below.

It is anticipated that formal State and Territory Agreements will be progressed further throughout the second half of 2020.

No State/Territory Agreements in place.

On track

‘One Management’ approach established across all 8 S&T’s.

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Sport Australia ‘One Management’ funding was obtained in 2019 and has now been delivered upon. Outcomes include:

Establishment of a National Database for the first time ever.

Establishment of common branding across TTA and S&T websites for the first time ever.

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Filtering the TTA Strategic Plan through to S&T’s,meaning that a unified approach to strategic planning is in place for the first time ever.

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High Performance Agreements are in place withevery S&T.

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No State/Territory Agreements in place.

On track

On track

Contemporary good practice governance structures and systemsin place at all layers of the sport.

A collaborative and alignedapproach to organisationalplanning and management in place between TTA andall S&T’s.

Sport Australia ‘One Management’ funding obtained in 2019. One of the pillars of this funding was to filterthe 2019-2022 Whole of Sport Strategic Plan – Our Future Now, through to S&T’s.

All State/Territory Associations have completed a 2020-2022 Strategic Plan, which aligns with the TTA Whole of Sport Strategic Plan where practicable, while maintaining a local focus. This is the first time a unified approach to strategic planning has been in place across TTA and all S&T’s.

Work has not commenced to align national governance structures and systems at S&T level.

No consistency of governance structuresin place.

No aligned approach to strategic planning at TTA and State/Territory level.

Not commenced



CURRENT STATUS



UNIFICATIONStandardised policies and procedures (where relevant and beneficial) in place at all layers of the sport.

TTA Governance Reform Working Party completed their scope of works in July 2019. This included creating/updating all TTA policies and related documents across the areas of governance, high performance, national events, Board Sub-Committees, Board and staff. An Independent Review into Governance at TTA was also completed.

Work to filter policies and related documents throughto State/Territory Associations can now commence, where practicable.

No standardisation ofpolicies between TTA and State/Territorylevel.

On track

On trackContemporary digital / technology systems used to support all layers of the sport.

Sport Australia ‘One Management’ funding obtainedin 2019. One of the pillars of this funding was to establish a National Database. This initiative is now complete, meaning a National Database is now in place for the first time ever.

Another pillar of the funding was to establish common branding across TTA and all S&T websites. This initiative is now complete, meaning common branding is in place for the first time ever.

No holistic systems at TTA and State/Territory level.

On trackDoubled total annual(whole of sport) revenue by 2022 and more than 50% of total annual(whole of sport) revenuegenerated from non-Government funding sources.

2020 forecasted total revenue is $X (X% increase compared to 2019. 2020 forecasted Governmentfunding of $ (X% of total revenue). 2020 forecastednon-Government revenue of $X (X% of total revenue).

Total revenue of $2,140,000 (60% increasecompared to 2018). 2019 total Government funding of $1,000,500 (47% of total revenue). 2019 forecasted non-Government revenue of $1,192,500 (53% of total revenue).

Total revenue of $1,287,666. Total Government funding revenue of $786,202(61% of total revenue). Total non-Government funding revenue of $501,464 (39% of total revenue).

On trackAll TTA managed events deliver a positive commercial return.

Stage 2 Australian Qualification Tournament for the 2020 Olympic Games achieved a 266% Return on Investment.

2020 National Hopes Week & Challenge achieved a 168% Return on Investment.

5 x National Events in 2019 delivered an average Return on Investment of 49%.

National Championships hosted by State/Territory Associations.



CURRENT STATUS



PARTICIPATIONAt riskIncrease Sporting Schools

participants to 40,000 annually by 2022.

7,963 Sporting Schools participants as at 30 June 2020.

16,163 Sporting Schools participants achieved in 2019.

*Sporting Schools is a Federal Government program. Currently there is a fixed pool of funds available for all sports and schools. This means that in order to grow Sporting Schools participation numbers, we need to get schools choosing table tennis over other sports. With current staff resourcing, this provides a risk to the business.

18,410 Sporting Schools participantsachieved in 2018.

On trackNational membership growth of >5% annuallyand reach 12,500 membersby 2022.

5,160 S&T reported members (2,751 Full Members and 2,409 Recreational Members) in quarter 1, 2020. Quarter 2, 2020 membership data is currently being collated.

10,077 State/Territory reported members (6,369 Full Members, 3,708 Recreational Members) in 2019 (5% decrease compared to 2018).

10,636 State/Territoryreported members in 2018.

At riskIncreased number of TTA accredited Coaches to 500 TOPS, 300 Level1, 75 Level 2 and 30 Level 3 By 2022.

348 TOPS, 180 Level 1, 58 Level 2, 18 Level 3 were accredited coaches are accredited as at 30 June 2020.

At the end of 2019, 342 TOPS, 187 Level 1, 59 Level 2, 17 Level 3 coaches were accredited.

343 TOPS, 203 Level 1,49 Level 2 and 13 Level 3 coaches at the end of 2018.

At riskIncrease number of activeaccredited Umpires to 100State/Territory, 20 National, 30 International, 10 BlueBadge by 2022.

48 State/Territory Umpires, 7 National, 65 International Umpires and 5 Blue Badge are accredited as at 30 June 2020.

At the end of 2019, 44 State/Territory Umpires, 12 National, 32 International Umpires and 5 Blue Badge were accredited.

42 State, 21 National and 2 International officials (Umpires and Referees) at the end of 2018. NOTE: ITTF accredited officials not included in thesestatistics.

At riskIncrease number of active accredited Referees to 20 State/Territory, 15 National, 10 International by 2022.

11 State/Territory, 1 National and 7 international Refereeswere accredited are accredited as at 30 June 2020.

At the end of 2019, 11 State/Territory, 1 National and 6international Referees were accredited.



CURRENT STATUS



PARTICIPATIONOn trackIncrease participation to

150,000 participants by 2022.

27,632 participants in quarter 1, 2020. Quarter 2, 2020 membership data is currently being collated.

168,560 participants in 2019 (63% increase compared to 2018).

103,465 participantsin 2018.

On trackDirectly contribute todelivering $500,000 worthof equipment and facilitiesto clubs/associations andschools by 2022.

$65,024 worth of equipment distributed through the Sporting Schools Program thus far in 2020.

2020 TTA Equipment and Facilities Grant Program is currently open for applications and will be finalised by the end of 2020.

$170,000 worth of equipment distributed through the Sporting Schools Program throughout 2019.

$81,000 equipment and facilities generated through 2019 TTA Equipment and Facilities Grant Program.

$68,000 equipment and facilities generated through 2018 TTA Equipmentand Facilities Grant Program.

On trackEmbed a membership offering that delivers morethan $200 worth of benefits annually to each member.

Discussions with multiple prospective partners currentlyunderway.

No clearly definedmembership offeringin place.



CURRENT STATUS



PROFILEOn trackGenerate $1,000,000 in

sponsorship revenue or equivalent by 2022.

$123,095 generated in sponsorship and non-program grants across TTA general operations and all national events thus far in 2020.

$171,000 generated in sponsorship and non-program grants across TTA general operations and all national events throughout 2019.

$86,876 generatedthrough sponsorship in 2018.

At riskIncrease the number of affiliated clubs/associationsaround Australia to 300 by 2022.

215 affiliated clubs/associations as at 30 June 2020. 204 affiliated clubs/associations.

On trackTTA and all S&T’s utilising consistent, effective and widely recognisedbranding.

Sport Australia ‘One Management’ funding obtained in 2019. One of the pillars of the funding was to establish common branding across TTA and all S&T websites. This initiative is now complete, meaning common branding is in place for the first time ever

No consistent branding across TTA and States/Territories.

On trackImproved digital, social media and mainstream media metrics annually.

FACEBOOK

7,559 page likes on the TTA Facebook page (up 5% compared to 2019 and up 29% compared to 2018).

8,091 followers on the TTA Facebook page (up 6% compared to 2019 and up 36% compared to 2018).

INSTAGRAM

634 followers on the TTA Instagram page (re-established early 2020).

LINKED IN

94 followers on the TTA Linked In page (established early 2020).

3,787 impressions across 48 posts (average 79 impressionsper post and average engagement of 7.4% per post).

5,866 page likes on the TTA Facebook page.

5,970 followers on the TTA Facebook page.

Social media metrics unknown.

National events dataunknown



CURRENT STATUS



PROFILENATIONAL EVENTS LIVESTREAMINGStage 2 Australian Qualification Tournament for the 2020 Olympic Games:

» Livestreaming: i) Unique viewers = 24,000 (new record)ii) Total views = 30,000 (new record) iii) Countries = 18 (new record)iv) Total reach = 104,000 v) Footage viewed = 105,000 minutes (1,750 hours) (new record)vi) How viewed = 54% live, 46% on-demand» TTA Facebook (excluding livestreaming):i) Posts = 20ii) Total reach = 30,000iii) Engagement = 8,000» TTA website (including event website)i) Website hits = 24,000

2020 National Hopes Week & Challenge: » Livestreaming: i) Unique viewers = 7,400ii) Total views = 9,000 iii) Countries = 10iv) Total reach = 24,000v) Footage viewed = 12,300 minutes (205 hours)vi) How viewed = 38% live, 62% on-demand» TTA Facebook (excluding livestreaming):i) Posts = 11ii) Total reach = 18,400iii) Engagement = 4,000» TTA website (including event website)i) Website hits = N/A

Across 5 National Events in 2019:» Livestreaming: vii) Unique viewers = 51,500viii) Total views = 64,000 ix) Countries = 30x) Total reach = 172,000 xi) Footage viewed = 200,000 minutes (3,333 hours)xii) How viewed = 58% live, 42% on-demand



CURRENT STATUS



PROFILE» TTA Facebook (excluding livestreaming):iv) Posts = 130v) Total reach = 284,000vi) Engagement = 95,000» TTA website (including event website)ii) Website hits = 240,000

On trackGenerate $1,000,000 in sponsorship revenue or equivalent by 2022.

A concentrated effort has been made to increase the quality and quantity of social media content and establishand develop live streaming content at all National Championships, as evidenced by the statistics above and below.

Moreover, TTA is in the process of developing a Marketing & Communications Plan with the assistance of an external consultant that will further leverage this area of the business.

No targeted approach to developing contemporary digitalcontent.

On trackLive streaming available atall National Championshipsfrom 2020 onwards and anon-demand event video library established.

Live streaming through My Sport Live has been undertaken for all national events in 2020 thus far, namely:

» Stage 2 Australian Qualification Tournament for the 2020 Olympic Games. » 2020 National Hopes Week & Challenge.

My Sport Live will also live stream the 2020 National Veterans Championships and the 2020 National Senior, Youth, Junior & Para Championships.

All coverage is available on-demand through each EventWebsite, the TTA Facebook page and through My SportLive.

In 2019, live streaming through My Sport Live was undertaken across all five national events.

Live streaming of National Championships doneon an ad hoc basis depending on the Host State of the National Championships.



CURRENT STATUS



PERFORMANCEOn trackTTA and S&T collaboration

to deliver ongoing trainingcentres in all 8 S&T’s.

High Performance Agreements signed with all S&T’s. increased resources have been made available to S&T’s through the employment of the National Coach – Performance Pathway (Able-Bodied).

No TTA and State/Territory collaboration to deliver ongoing training centres.

On track‘One National Team’approach where all National Squad Members (junior, senior, para) have access to regular and ongoing training and competition opportunities.

National Squad training in Melbourne has built up to 27 hours per week being offered.

Up to 28 hours per week of Para specific training offered.

National Squad athletes living outside Melbourne can attend National Squad training at any time, plus the S&T High Performance Agreements training.

National Hopes Squad train 2 hours per week through online training.

During the COVID-19 shutdown, 15 hours per week of online training was offered.

National Squad training in its infancy.

On trackAll S&T’s participating in all National Events.

2020 National Hopes Week & Challenge: All 8 S&T’s were represented.

Stage 2 Australian Qualification Tournament for the 2020 Olympic Games: N/A, the nature of the tournamentmeant it was not possible for all S&T’s to be represented.

An average of 6.75 S&T’s participated in 2019 national events.

Varied event to event and year to year.

On trackA talent development pathway in place, enabling talented athletes (junior, senior, para) to effectively transition into state, national and international level athletes.

High Performance Agreements signed with all 8 S&T’s.

Two new Para High Performance staff members have been recruited as National Coach – Performance Pathway (Para) and National Performance Pathway DevelopmentOfficer (Para). AIS funding has been secured to roll out Para Pathway programs and initiatives.

A new Able-Bodied High Performance staff member hasbeen recruited as National Coach – Performance Pathway(Able-Bodied), and a new role of NationalPerformance Pathway Manager (Able-Bodied) is being recruited.

Talent pathway as identified through Foundation, Talent, Emerging, Mastery (FTEM) Framework.



CURRENT STATUS



PERFORMANCEOn trackEmbed a culture

of creatinginternationally competitive athletes(junior, senior, para)as the highest priority from a performance perspective within TTA and S&T’s.

The number of internationally competitive athletes in the Para High Performance Program has increased over the past 1.5 years. This is evidenced by 17 gold medals being won across 4 international events in 2019, which was the best ever annual results achieved by our Para athletes. The Para High Performance Program was a finalist in the 2019 AIS High Performance Program of the Year Award.

The Able-Bodied High Performance Program has made considerable strides forward over the past 1.5 years. National Squad training is at a record high, Australia has dominated Continental level events and maximum quota places have been earned for the 2020 Olympic Games.

Multiple internationally competitive athletes in ParaHigh Performance Program.

Relatively fewer internationally competitive athletes in Able-Bodied High Performance Program.

At riskAchievement of ourhigh performance targets at all Benchmark Events (junior, senior, para).

No benchmark events have taken place in 2020 due to the COVID-19 shut down.

In 2019, Para High Performance achieved the set targets in 2 out of 3 benchmark events. Able-Bodied High Performance achieved set targets in 1 out of 3 benchmark events. It is noted that targets for benchmark events are understandably set very high.

2019-2022 PARA BENCHMARK EVENTS2019 ITTF-Oceania Para Championships2020 Paralympic Games2021 ITTF-Oceania Para Championships2022 World Para Champs2022 Commonwealth Games

2019-2022 ABLE-BODIED BENCHMARK EVENTS2019, 2020, 2021, 2022 World Championships2019, 2020, 2021, 2022 World Junior Championships2019, 2020, 2021, 2022 ITTF-Oceania Cup2020 ITTF-Oceania Olympic Qualification Tournament2020 Olympic Games2019 and 2021 Commonwealth Championships2022 Commonwealth Games



On track

At risk

At risk

CURRENT STATUS



OUR PEOPLEOur staff - Retain and attract high quality peoplethrough offering a flexibleand empowering workingenvironment where people can make a difference in the table tennis community and personal and professionalgrowth is the norm. There will be paid staff in all 8 S&T’s by 2022.

Our Boards and Committees - Ensure suitably qualified people fill all positions, personal and professional growth opportunities are provided, and 40% femaleBoard and Committee representation is attained by 2022.

Our coaches - Ongoing and regular coach education opportunities are provided, a clear coaching pathway is established, a culture of working together to create internationally competitive players is embedded.

TTA Coach Accreditation system has been managed exclusively by TTA since 2019, rather than adhering to the former Sport Australia National Coach Accreditation Scheme.

Existing coaching courses need to be updated to reflect contemporary coaching requirements and to shift towards online content. Ongoing funding will be required to enable coaches to reach their potential, enable coaching targets to be reached and a complete coaching pathway to be effectively serviced.

Regular coach education in some States/Territories,but no central planned coordination of an overarching education program.

Individual coaches invitedto attend training camps and some competition coach education opportunities provided.

Board composition: 6 males (86%), 1 female (14%), including male President.

Board Sub-Committee composition: 16 males (76%), 5 females (24%), including 2 out of 6 (33%)female Board Sub-Committee Chairperson’s.

Staff levels have increased to 10.2 FTE (up 26% from 7.5 FTE at the end of 2019). The increase in staff levels is due to TTA’s sound financial management in recent years, combined with additional funding being received from AIS.

The Board has approved a long-term staff structure, with a view to expanding TTA staff/contractors to 14.5 FTE by the end of 2022.

There are currently full-time staff in Queensland and Victoria, plus part-time contractors/staff in New SouthWales, Queensland, Tasmania and Victoria.

Ongoing funding will be required to enable sufficient staff/contractors to be engaged in all 8 States/Territories.

Board Composition: 4 males (57%), 3 females (43%).

TTA Nominations Committee has been in place since 2019, one of their responsibilities is to ensurethat all prospective Board members are vetted to ensure they have the appropriate skills required to effectively contribute to the Board.

Board Sub-Committee composition: 16 males (76%), 5 females (24%), including 1 out of 5 (20%) female Board Sub-Committee Chairperson’s.

2018 was a year oftransition with a full staff restructure being undertaken. 6.5 FTE staff/contractors in place. Staff/contractors have clearly defined KPI’s and flexibility is included in staff/contractor policies.

Full-time staff in Queensland and Victoria, part-time/contractor staff in New South Wales, Queensland, South Australia, Tasmania, Victoria and Western Australia.



CURRENT STATUS


OUR PEOPLETTA have increased the number of coaches directly employed and opportunities have been provided for coaches to be involved with National Squad (Able-Bodied and Para) continue to be provided across multiple fronts.

A Para Coaches Group has been established and our Para High Performance Program is in the processof developing online coaching seminars in conjunction with Paralympics Australia.


At riskOur Officials - Ongoing and regular Umpire and Referee education opportunities are provided, a clear Umpire and Referee pathway is established, a culture of striving to officiate at the internationallevel is embedded.

Multiple high performingOfficials at the international level and regular Umpire and Referee education in some States/Territories, but no central planned coordination of an overarching education program.

TTA Officials Accreditation system has been managed exclusively by TTA since 2019, rather than adhering to the former Sport Australia National Officials Accreditation Scheme.

Existing officials courses need to be updated to reflect contemporary officiating requirements and toshift towards online content. Ongoing funding will be required to enable officials to reach their potential, enable officials targets to be reached and a complete officiating pathway to be effectivelyserviced.

TTA National Officials database has been establishedand is currently being refined.

On trackOur Volunteers - volunteer recognition at all levels becomes the norm, the benefits of volunteering are championed and proactive volunteer attraction programs are embedded.

National Volunteer Awards Program established in 2018. Equivalent program active in some State/Territory Associations.

National Volunteer Awards Program embedded as a permanent fixture.

Equivalent program currently active in some State/Territory Associations.

2019-2022 whole of sport strategic plan our ......a whole of sport strategic plan. enhanced...

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