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Page 1: 2019 Advertising Specs & Info › assets › pdfs › 2019... · Social Marketing & Management ... Our email Newsletters BY RYAN BOETEL offer daily and weekly stories for news, sports,

abqJournal.com

Advertising Specs & Info

products / guidelines / sizes / requirements / deadlines / glossary

2019

AlbuquerqueJournal

Page 2: 2019 Advertising Specs & Info › assets › pdfs › 2019... · Social Marketing & Management ... Our email Newsletters BY RYAN BOETEL offer daily and weekly stories for news, sports,

Albuquerque Journal and its products are produced in Albuquerque, New Mexico and distributed throughout the state. The Journal is the largest outlet for print and digital media in New Mexico and prints products each day of the week, including community editions, tabloid sections and special supplements throughout the week and year.

about the journal

2019Staff, Readership & Products

Cumulative Sunday Audience379,315 Unique Readers Mean Age: 50HHD Income: $62,20773% Home Ownership

Cumulative Daily (Mon - Sat) Audience304,224 Unique ReadersMean Age: 53HHD Income: $62,64871% Home Ownership

readership data*

print products digital productsAlbuquerque Journal (Monday – Saturday)The Sunday Journal

Journal SectionsNews (Daily)Metro & New Mexico (Daily)Sports (Daily)Education (Monday)Health (Tuesday)Food (Wednesday)Go (Thursday)Fetch (Friday)Senior (Saturday)DRIVE (Saturday)Life in New Mexico (Sunday)

Zoned/Branded EditionsJournal North (Sunday)Rio Rancho Observer (Sunday)Valencia County News-Bulletin (Thursday)El Defensor Chieftain (Thursday)

Weekly PublicationsBusiness Outlook (Monday)Venue (Friday)TV Now (Saturday)Homestyle (Saturday)

Special SectionsSee Special Sections supplementsfor more information.

William P. Lang Publisher/President

Brian Fantl Sr. Vice President & Chief Operating Officer

Cecilia [email protected]

Sr. Vice President of Advertising & Chief Revenue Officer 505.823.3310

Wayne [email protected]

Sales Manager, Classified, Retail Nationals, Preprints & Majors 505.823.3301

Kathy [email protected]

Sales Manager, Nationals, Preprints & Majors 505.823.3358

Art [email protected]

Sales Manager, Retail, Niche, North & Santa Fe, Automotive 505.823.3327

Belinda [email protected]

Sales Manager, Digital 505.823.3326

* Nielsen-Scarborough 2018 Release 1, March 2017 – March 2018

abqJournal.com 4 million average pageviews/month

abqJournal.com SectionsFront Page, News, Sports, JobsObits, Homestyle

Tablet & SmartphoneeJournal Digital Replica (17,291 monthly unique users)eJournal Interstitial

abqjournal Social Media Facebook page Boosted Posts

NewslettersBreaking News (Daily, 9,626 subscribers)Business (Weekdays, 4,268)North / Santa Fe (Tues - Sat, 3,385) Sports (Daily, 3,185)Obituaries (Daily, 2,756)Entertainment (Fridays, 2,754)

Additional ServicesCategory Targeting, Geo-TargetingConsumer Segment Targeting (Age, Income, etc.)Geo-Fencing, DMA / ZIP Code / Radius Content TargetingReputation Management & Listing ServicesWebsite Creation & Management, SEO/SEMContent & Experience ServicesSocial Marketing & ManagementFacebook AdvertisingEmail BlastsDesign & Branding

Page 3: 2019 Advertising Specs & Info › assets › pdfs › 2019... · Social Marketing & Management ... Our email Newsletters BY RYAN BOETEL offer daily and weekly stories for news, sports,

cbsa ‡ integrated newspaper audience ‡

sunday print (cume) ‡

daily print (cume) ‡

ejournal (cume) ‡

population 1,487,264 408,521 379,315 304,224 14,426

age (mean) 47 51 50 53 54

hhd income $62,050 $64,025 $62,207 $62,648 $104,635

homeowner 72% 69% 73% 71% 77%

Readership and User InformationApril 2019

17,291 users

241,896 visits

1,146,103 pageviews

over 600,000 newsletters distributed monthly

9,626 subscribers / daily & breaking news

4,268 subscribers / daily business & business insider

3,185 subscribers / sports

3,385 subscribers / journal north

2,756 subscribers / obituaries

2,754 subscribers / entertainment

facebook

twitter

instagram

102,076

80,361

4,643

8,703 active users**

1,306,777 unique visitors

4,044,241 page views

2,359,289 visits

mobile: 68.8%

non-mobile: 31.2%

traffic by device type*

*google analytics, march 2019

**site registration, april 11, 2019

‡ scarborough, albuquerque, nm 2018 release 1, march 2017 – march 2018

† alliance for audited media, q1 2018, total circulation excluding other

affiliated publications

abqJournal.com*

ejournal*

email Newsletters**

social media followers**

2019Audience &ReadershipBreakdown

AlbuquerqueJournalabqJournal.comNEW MEXICO’S LEADING NEWS SOURCE

ESTABLISHED1880

JOURNALALBUQUERQUE

the sunday journal

journal daily

rio ranchoobserver

journal north

valencia county news-bulletin

el defensor chieftain

household distribution 102,014 78,984 22,706 20,862 15,338 2,142

AAM Audit - 2018†

Page 4: 2019 Advertising Specs & Info › assets › pdfs › 2019... · Social Marketing & Management ... Our email Newsletters BY RYAN BOETEL offer daily and weekly stories for news, sports,

2019Journal DailyProducts &CommunityPapers

Everyday Local News, Nation & WorldMetro & NMSportsBusinessWeatherOp-Ed & LettersPuzzlesComicsClassifiedsObituaries

Monday

Business OutlookEducation

Tuesday

Health

Wednesday

Food

Thursday

Go!

Friday

VenueFetch

Saturday

HomestyleTV NowSeniorsDRIVE

Sunday

Life in New MexicoParadeSunday Coupons/ CircularsDimensionEmployment & Real EstateColor Comics

Community PapersJournal NorthRio Rancho ObserverValencia County News-BulletinEl Defensor Chieftain (Socorro)

Monday Journal

Tuesday Journal

Friday Journal

Wednesday Journal

Thursday Journal + Community Papers

At Albuquerque Journal, our 70+ full-time journalists and 4 community papers cover more of what matters to New Mexico — all day, every day. Our reporters deliver local, regional, national and international news and perspective like no one else in New Mexico.

The Tuesday Health section provides information and articles on mental and physical well-being.

Friday brings you our local events and entertainment guide, Venue. Find special features on pets and animals in Fetch.

Every Thursday, Socorro and Valencia Counties receive local news, sports and coverage through the El Defensor Chieftain and Valencia County News-Bulletin, respectively.

Inside the Journal, Go! gives you info on outdoor activities, gear reviews and the best NM destinations.

The Food section brings you recipes, food trends and cooking tips for the kitchen.

Monday brings you Business Outlook, with news on openings and New Mexico’s business community and the Education section, with stories on schools and learning.

abqjournal.com

Breaking NewsClassifiedsOpen HousesObituariesNewlettersLetters to the Editor

Page 5: 2019 Advertising Specs & Info › assets › pdfs › 2019... · Social Marketing & Management ... Our email Newsletters BY RYAN BOETEL offer daily and weekly stories for news, sports,

2019Journal DailyProducts &CommunityPapers

Sunday Journal

abqjournal.com Monthly Publications

Saturday Journal

Full access to abqjournal.com brings you breaking news and video from around Albuquerque and New Mexico. Our Jobs page offers hundreds of employment ads 24/7. Our email Newsletters offer daily and weekly stories for news, sports, business, obits, entertainment and headlines from Northern New Mexico. You can find open house listings for the coming weekend on the Real Estate page or auto deals via our Drive page. Finally, write a letter to the editor via our web form.

Sunday has something for everyone. Life in New Mexico brings you art, culture, travel and more. Dimension contains in-depth articles about international news. Classifieds contain our weekly Employment section and our inserts include Sunday Coupons and Color Comics. Parade brings you entertainment news with articles on health, fitness and food and finally, you can get news about Santa Fe, Taos and Northern NM in our Journal North.

Finally, the Journal-branded Rio Rancho Observer serves the metro communities of Rio Rancho and Bernalillo with local news every Sunday.

On every first Wednesday of the month, Relish celebrates America’s love for food with recipes, ingredients and gadgets, inserted in the Journal.

Get your car fix with our DRIVE page and your TV schedule for the week inside TV Now. Our Senior Living section brings you features about local activities. Finally, get New Mexico’s most widely circulated real estate publication, Homestyle.

Lobos vs. Mustangs

BY RYAN BOETELJOURNAL STAFF WRITER

The independent monitor overseeing Albuquer-que police reform says the APD team tasked with reviewing use-of-force cases essentially functions as a “rubber stamp” for officers involved.

While praising progress in some areas such as the SWAT unit, James Ginger, the independent monitor, wrote in the report filed Tuesday that there are problems with both use-of-force training and use-of-force investigations by APD.

He singled out the department’s Critical Incident Review Team and said that CIRT reports show investigators used “carefully worded excuses”

Good grades for New Mexico

METRO & NM >> C1

State wins praise for setting high standards with PARCC testing

SPORTS >> D1

UNM men’s basketball team faces Western New Mexico in the Pit tonight

ABQJOURNAL.COM★★★STATE

WEDNESDAYNOVEMBER 2, 2016

$1.00

ESTABLISHED1880

NEW MEXICO’S LEADING NEWS SOURCE

JOURNALALBUQUERQUE

Weatherline 821-1111 | ABQJournal.com | Copyright © 2016, Journal Publishing Company

INSIDE CLASSIFIEDS >> C3 | COMICS >> B8 | EDITORIALS >> A6 | FOOD >> B4 | OBITUARIES >> B6 | PUZZLES >> B7, C3 | TV >> B3 | WEATHER >> B3

BY MICHAEL COLEMANJOURNAL WASHINGTON BUREAU

WASHINGTON — With less than a week to go until Election Day, the presidential race is heat-ing up in New Mexico as Republi-cans hope to capitalize on new FBI disclosures about emails and a spike in Obamacare health insurance premiums.

Indiana Gov. Mike Pence, the Republi-can vice presidential nominee, is sched-uled to arrive in the state today for a 2 p.m. campaign rally in Las Cruces. The visit comes just three days after GOP nominee Trump headlined an Albuquer-que rally Sunday evening.

Neither Democratic nominee Hill-ary Clinton nor her running mate, Tim Kaine, has visited New Mexico in this election cycle. Their campaign hadn’t announced any immediate plans to do so as of Tuesday.

The Clinton ticket’s absence, coupled with news of Pence’s visit today, prompt-ed one Democratic state senator to take to Twitter on Tuesday morning with an invitation to the Clinton camp.

“It’s time for Hillary Clinton to come to New Mexico,” Sen. Clemente Sanchez

of Grants tweeted.Meanwhile, Clinton on Tuesday

announced two hard-hitting new televi-sion ads in New Mexico, Virginia and Michigan that target Trump’s fit-ness for office.

New Mexico — once a quadrennial presi-dential battleground — has long been con-sidered safe territory for Clinton in this elec-tion cycle, according to polls and national ana-lysts. But Trump’s repeated visits to the state suggest that his campaign views the state as ripe for an upset.

Copyright © 2016 Albuquerque Journal

BY COLLEEN HEILDJOURNAL INVESTIGATIVE REPORTER

District Attorney Kari Bran-denburg, in her first public com-ments since a jury deadlocked on murder charges against two former APD officers in the fatal shooting of James Boyd, said Tuesday she has no regrets about filing the criminal case.

“It was important for every-one to have their day in court, the (Boyd) family, law enforce-ment and the community,” she told the Journal. “Had noth-ing been done, I think it would have been very harmful to our community, because they would have believed there was a cover-up.

“I still feel it was a very impor-tant case that needed to move forward.”

But the longtime prosecu-

See NO SIGN >> A2

DA: No regrets in charging Sandy, Perez

Albuquerque officials say city is working to correct problems

Monitor slams APD force investigations

See INDEPENDENT >> A4

See DA >> A4

No answer yet on what will happen after hung jury in Boyd shooting

Air Guard sergeant loses ‘perfect’ engagement ring

Something about that first engagement ring just wasn’t right.

It wasn’t perfect, he said.It wasn’t Jillian, who was perfect, he

said.Six years ago, Josh Green went shopping for

that perfect ring for Jillian, an Air National Guard staff sergeant, and settled somewhat tentatively on a popular design the jeweler warned sold out quickly. And though the for-mer minor league outfielder knows his way around a baseball diamond better than knows his way around a diamond, he knew enough to

realize the cut just wasn’t what he wanted for the woman he wanted to marry.

“The guy is telling me I should put down a deposit so I wouldn’t lose out on it,” he said. “But the diamond was a princess cut, and I don’t like the princess cut. That was my hesitation.”

Sure enough, the ring sold before Green was ready to get down on one knee to propose.

So he decided to design his own ring, a white-gold beauty with a 3.1-carat stone nestled in

See AIR GUARD >> A5

“Midnight, Texas” — a TV show about a mysterious safe haven for the supernatural — is creating hundreds of jobs while being filmed around New MexicoBUSINESS >> B1

DARK DRAMA FOR NM

UPFRONT

Joline Gutierrez Krueger

DA Kari Brandenburg

Randi McGinn

Coming Sunday: New pollGet the Sunday Journal to find out how New Mexico voters see this presidential race

Registration uptick in NMIndependent voters are behind a 3% increase in registered voters since the 2012 election A2

Campaign trail newsClinton appeals to women to reject Trump, who continues to focus on Obamacare A8

ELECTION 2016

GOP makes late push in New MexicoPence visit follows Trump rally

— despite state’s blue tint.Clinton camp hasn’t visited the state.

Clemente Sanchez

l o o k f o r everymondayb u s i n e s s i n s i g h t s a n d

a n a l y s i s f o r a l l o f n e w m e x i c o

Copyright © 2016 Albuquerque Journal

BY RICK NATHANSONJOURNAL STAFF WRITER

It may be high noon, but, from the inside of Carol and Ralph Smith’s home in Ven-tana Ranch West, it could

be dusk. Only a small amount of sunlight on Thursday got through the tumbleweeds covering nearly every win-dow and door of their home on Mogollon Drive.

“It started Tuesday after-noon with the heavy winds,” said Carol. “When we came home, our poor little dog was buried in tumbleweeds in the backyard. She was scared to death. Our pickup truck out front was covered, too. We cleared the weeds from the driveway so we can enter and leave the house through the garage door. I’ve never seen anything like this.”

A 5-foot-tall block wall at the rear of their property separates the home from an enormous expanse of open space, the source of most of the tumbleweeds. The wall, however, doesn’t even slow them down.

“They just pop up right over the wall, and come into the yard and pile up against the house,” said Ralph.

It’s the same for many of

NEW MEXICO’S LEADING NEWS SOURCE

ABQJOURNAL.COM$1.00 ★★★x STATE

FRIDAYMARCH 25, 2016

Copyright © 2016, Journal Publishing Co.

ESTABLISHED1880

JOURNALALBUQUERQUE

WORLDS COLLIDEBen Affleck and

Henry Cavill star in ‘Batman v Superman’

TALES OF CUBAMoriarty’s Matt Moore is having a spring to remember

SPORTS >> D1

BUSINESS B1

CLASSIFIEDS C4

COMICS B6

CROSSWORD B5, C4

DEAR ABBY B5

EDITORIALS A8

FETCH! B4

HOROSCOPE B5

LOTTERY A2

METRO & NM C1

MOVIES VENUE

OBITUARIES C3

SPORTS D1

STOCKS B2

TV C10

WEATHER C10

Council to hear dog seizure proposalUnder plan, dangerous dogs would immediately be taken into custody

INSIDE

WEATHERLINE 821-1111

Drought creeping back into the stateDry spell starting in January continues

See DROUGHT >> A6

Copyright © 2016 Albuquerque Journal

BY OLLIE REED JR.JOURNAL STAFF WRITER

Drought, never a stranger in New Mexico for long, has returned for the first time since early December.

A map released Thursday by the New Mexico Drought Monitoring Workgroup shows that a good chunk of western New Mexico, 18.5 percent of the state, is in moderate drought. Almost all of the remainder of the state is classified as abnor-mally dry.

Only about 5 percent of the state, mostly in extreme south-central New Mexico, is free of drought or abnormally dry conditions.

“Pretty much everyone has been very dry the last couple of months,” said Brian Guyer, a meteorologist with the Albu-querque office of the National Weather Service and a mem-ber of the Drought Monitoring Workgroup.

The workgroup, which con-sists of representatives of the National Weather Service and state and federal agencies, met this week to analyze conditions in New Mexico. Its members determined that moderate drought conditions exist along New Mexico’s west side from

Copyright © 2016 Albuquerque Journal

BY DAN MCKAYJOURNAL STAFF WRITER

Dogs that attack and kill without provocation would be subject to immediate seizure by the city under a proposal headed to the City Council next month.

That’s a dramatic change from the current law, which leaves it up to animal control officers’ discretion over wheth-er to take custody of dogs that have attacked other dogs or people. It’s generally rare for the city to seize such dogs.

The proposed ordinance calls for the city to take the dogs into custody after an attack that killed or seriously maimed a pet or person — either with the owner’s permission or by seek-ing court approval. The owner could contest the seizure in an administrative hearing.

The legislation is part of a debate at City Hall over how to better protect the public from dangerous dogs, follow-ing at least two fatal attacks last year on small dogs that were on leashes being walked by their owners.

“We need to be able to do something about that so oth-ers aren’t hurt,” said Councilor

See STATE >> A2

ADOLPHE PIERRE-LOUIS/JOURNAL

A city of Albuquerque front end loader pushes a wall of tumbleweeds along Atrisco Vista NW on Thursday after a couple of days in which strong winds uprooted the dried up weeds and sent them rolling across the landscape.

See BUMPER >> A6

Closing in on a fabled New Mexico treasure

There’s nothing like the feeling that hidden treasure is just beyond your grasp.

Multitudes of little cherubs who live in the area will certainly be channeling that feeling while hunting for hidden Easter surprises this weekend.

But treasure hunting is more than a holi-day tradition around these parts. In New Mexico, it’s part of the culture.

The Spanish actually came here looking for cities of gold. Then there are the legends of Victorio Peak, the Gran Quivira hoard and the Lost Padre Mine, to name a few.

Lately, Forrest Fenn and his hidden chest have dominated the news.

But now comes Charlie Padilla, a native New Mexican who since fourth grade has wondered what happened to the gold-plated Pecos church bell that local legend says was hidden during the Pueblo Revolt of 1680.

Padilla was born in Las Vegas, N.M. He now works in an administrative position with the Albuquerque Fire Department, but he spent most of his career in northern New Mexico in positions as varied as plan-

See CLOSING IN >> A6

DanHerrera

UpFront

See PLAN >> A2

COURTESY OF BETTY REEVES

Angel was killed by a neigh-bor’s dog in May while on a walk with owner Betty Reeves in Four Hills. The attacking dog’s owner was ordered to install a security door.

WORKERS BATTLE TO CLEAR ROADS AND YARDS

BURIED IN

State asked HSC for Medicaid bailout

BY CHRIS QUINTANAJOURNAL STAFF WRITER

The University of New Mex-ico’s Health Sciences Center turned down a request during the closing days of the Legisla-ture to give the Human Servic-es Department $50 million to help with the state’s Medicaid funding shortfall.

David Harris, UNM’s execu-tive vice president and chief financial officer, confirmed the state’s Human Services Department and the Depart-ment of Finance and Admin-istration met with UNM President Bob Frank, Health Sciences Chancellor Paul Roth and Steve McKernan, chief executive officer of UNM Hos-pitals, during the second week of February. New Regent Presi-dent Rob Doughty attended by

UNM’s Health Sciences rejected $50 million request

n The Albuquerque Department of Senior Affairs has a “chore service” in which volunteers can assist people ages 60 and older with weed removal. Every home is individually assessed, and depending on the size of a person’s property, the entire lot may be cleared or just enough so that residents can safely enter and leave. For further information, call 764-6400.

n Homeowners can burn tumbleweeds on their property throughout the year, but there are conditions. Generally, the weeds must be burned in piles

that measure no more than 3 feet by 3 feet. The piles must be far enough from structures or items that could catch fire. A water source must be readily available to douse flames and ashes. The respective fire department dispatch office should be notified of the weed burning. Fires may be set only on days with low winds and low air pollution. To determine what those days are, homeowners should call recorded and regularly updated burn lines: Albuquerque, 768-2876; Bernalillo County, 468-7200; Rio Rancho, 891-7268.

Zoie, a dachshund belonging to Carol and Ralph Smith, got buried under tumble-weeds that blew into the backyard from the open space just beyond the perim-eter privacy wall. Tumbleweeds could still be seen Thursday blocking the sliding glass door into the couple’s backyard.

VVENUE

VideoSee video of tumbleweeds at ABQjournal.com

TUMBLEWEEDS

Solutions available

Copyright © 2016 Albuquerque Journal

BY RICK NATHANSONJOURNAL STAFF WRITER

It may be high noon, but, from the inside of Carol and Ralph Smith’s home in Ven-tana Ranch West, it could

be dusk. Only a small amount of sunlight on Thursday got through the tumbleweeds covering nearly every win-dow and door of their home on Mogollon Drive.

“It started Tuesday after-noon with the heavy winds,” said Carol. “When we came home, our poor little dog was buried in tumbleweeds in the backyard. She was scared to death. Our pickup truck out front was covered, too. We cleared the weeds from the driveway so we can enter and leave the house through the garage door. I’ve never seen anything like this.”

A 5-foot-tall block wall at the rear of their property separates the home from an enormous expanse of open space, the source of most of the tumbleweeds. The wall, however, doesn’t even slow them down.

“They just pop up right over the wall, and come into the yard and pile up against the house,” said Ralph.

It’s the same for many of

NEW MEXICO’S LEADING NEWS SOURCE

ABQJOURNAL.COM$1.00 ★★★x STATE

FRIDAYMARCH 25, 2016

Copyright © 2016, Journal Publishing Co.

ESTABLISHED1880

JOURNALALBUQUERQUE

WORLDS COLLIDEBen Affleck and

Henry Cavill star in ‘Batman v Superman’

TALES OF CUBAMoriarty’s Matt Moore is having a spring to remember

SPORTS >> D1

BUSINESS B1

CLASSIFIEDS C4

COMICS B6

CROSSWORD B5, C4

DEAR ABBY B5

EDITORIALS A8

FETCH! B4

HOROSCOPE B5

LOTTERY A2

METRO & NM C1

MOVIES VENUE

OBITUARIES C3

SPORTS D1

STOCKS B2

TV C10

WEATHER C10

Council to hear dog seizure proposalUnder plan, dangerous dogs would immediately be taken into custody

INSIDE

WEATHERLINE 821-1111

Drought creeping back into the stateDry spell starting in January continues

See DROUGHT >> A6

Copyright © 2016 Albuquerque Journal

BY OLLIE REED JR.JOURNAL STAFF WRITER

Drought, never a stranger in New Mexico for long, has returned for the first time since early December.

A map released Thursday by the New Mexico Drought Monitoring Workgroup shows that a good chunk of western New Mexico, 18.5 percent of the state, is in moderate drought. Almost all of the remainder of the state is classified as abnor-mally dry.

Only about 5 percent of the state, mostly in extreme south-central New Mexico, is free of drought or abnormally dry conditions.

“Pretty much everyone has been very dry the last couple of months,” said Brian Guyer, a meteorologist with the Albu-querque office of the National Weather Service and a mem-ber of the Drought Monitoring Workgroup.

The workgroup, which con-sists of representatives of the National Weather Service and state and federal agencies, met this week to analyze conditions in New Mexico. Its members determined that moderate drought conditions exist along New Mexico’s west side from

Copyright © 2016 Albuquerque Journal

BY DAN MCKAYJOURNAL STAFF WRITER

Dogs that attack and kill without provocation would be subject to immediate seizure by the city under a proposal headed to the City Council next month.

That’s a dramatic change from the current law, which leaves it up to animal control officers’ discretion over wheth-er to take custody of dogs that have attacked other dogs or people. It’s generally rare for the city to seize such dogs.

The proposed ordinance calls for the city to take the dogs into custody after an attack that killed or seriously maimed a pet or person — either with the owner’s permission or by seek-ing court approval. The owner could contest the seizure in an administrative hearing.

The legislation is part of a debate at City Hall over how to better protect the public from dangerous dogs, follow-ing at least two fatal attacks last year on small dogs that were on leashes being walked by their owners.

“We need to be able to do something about that so oth-ers aren’t hurt,” said Councilor

See STATE >> A2

ADOLPHE PIERRE-LOUIS/JOURNAL

A city of Albuquerque front end loader pushes a wall of tumbleweeds along Atrisco Vista NW on Thursday after a couple of days in which strong winds uprooted the dried up weeds and sent them rolling across the landscape.

See BUMPER >> A6

Closing in on a fabled New Mexico treasure

There’s nothing like the feeling that hidden treasure is just beyond your grasp.

Multitudes of little cherubs who live in the area will certainly be channeling that feeling while hunting for hidden Easter surprises this weekend.

But treasure hunting is more than a holi-day tradition around these parts. In New Mexico, it’s part of the culture.

The Spanish actually came here looking for cities of gold. Then there are the legends of Victorio Peak, the Gran Quivira hoard and the Lost Padre Mine, to name a few.

Lately, Forrest Fenn and his hidden chest have dominated the news.

But now comes Charlie Padilla, a native New Mexican who since fourth grade has wondered what happened to the gold-plated Pecos church bell that local legend says was hidden during the Pueblo Revolt of 1680.

Padilla was born in Las Vegas, N.M. He now works in an administrative position with the Albuquerque Fire Department, but he spent most of his career in northern New Mexico in positions as varied as plan-

See CLOSING IN >> A6

DanHerrera

UpFront

See PLAN >> A2

COURTESY OF BETTY REEVES

Angel was killed by a neigh-bor’s dog in May while on a walk with owner Betty Reeves in Four Hills. The attacking dog’s owner was ordered to install a security door.

WORKERS BATTLE TO CLEAR ROADS AND YARDS

BURIED IN

State asked HSC for Medicaid bailout

BY CHRIS QUINTANAJOURNAL STAFF WRITER

The University of New Mex-ico’s Health Sciences Center turned down a request during the closing days of the Legisla-ture to give the Human Servic-es Department $50 million to help with the state’s Medicaid funding shortfall.

David Harris, UNM’s execu-tive vice president and chief financial officer, confirmed the state’s Human Services Department and the Depart-ment of Finance and Admin-istration met with UNM President Bob Frank, Health Sciences Chancellor Paul Roth and Steve McKernan, chief executive officer of UNM Hos-pitals, during the second week of February. New Regent Presi-dent Rob Doughty attended by

UNM’s Health Sciences rejected $50 million request

n The Albuquerque Department of Senior Affairs has a “chore service” in which volunteers can assist people ages 60 and older with weed removal. Every home is individually assessed, and depending on the size of a person’s property, the entire lot may be cleared or just enough so that residents can safely enter and leave. For further information, call 764-6400.

n Homeowners can burn tumbleweeds on their property throughout the year, but there are conditions. Generally, the weeds must be burned in piles

that measure no more than 3 feet by 3 feet. The piles must be far enough from structures or items that could catch fire. A water source must be readily available to douse flames and ashes. The respective fire department dispatch office should be notified of the weed burning. Fires may be set only on days with low winds and low air pollution. To determine what those days are, homeowners should call recorded and regularly updated burn lines: Albuquerque, 768-2876; Bernalillo County, 468-7200; Rio Rancho, 891-7268.

Zoie, a dachshund belonging to Carol and Ralph Smith, got buried under tumble-weeds that blew into the backyard from the open space just beyond the perim-eter privacy wall. Tumbleweeds could still be seen Thursday blocking the sliding glass door into the couple’s backyard.

VVENUE

VideoSee video of tumbleweeds at ABQjournal.com

TUMBLEWEEDS

Solutions availableINSIDEAUTOS C4

BUSINESS B1

CLASSIFIEDS C5

COMICS B6

CROSSWORD B5, C5

DEAR ABBY B5

EDITORIALS A8

HOROSCOPE B5

METRO & NM C1

MOVIES ENTERTAINER

OBITUARIES C3

SPORTS D1

TV ENTERTAINER

WEATHER B4

WEATHERLINE 821-1111

Copyright © 2016 Albuquerque Journal

BY ELISE KAPLANJOURNAL STAFF WRITER

Deputies say an Albuquer-que man posted several photos of minors engaging in sex acts on social media website Twit-ter and labeled them with the hashtag “#jailbait.”

That label was prophetic. Now, he’s in the county jail.

Jon Sena, 45, was arrested Thursday and charged with product ion, distribution, and posses-sion of child pornography, a long with solicitation by an electronic device.

According to a criminal c o m p l a i n t filed in Metropolitan Court, Sena, using the Twitter user-name “Luv2Share15,” asked a teenage girl to send him pro-vocative pictures of herself. He also shared other photos depicting children, some as

#jailbait tweeter is now @cntyjailSuspect facing child pornography charges

Siblings battling cancer find strength in each other

Copyright © 2016 Albuquerque Journal

BY LAUREN VILLAGRANJOURNAL STAFF WRITER

Hobbs residents who want to know what their city govern-ment is up to still can’t view commission meetings online, but they can get firsthand reports from three city offi-cials who traveled to Italy to evaluate a planned pool for a local recreation center.

A motion to purchase a $600 video camera to record the

meetings failed at Monday’s commission meeting in a 5-2 vote against the measure.

At the same meeting, com-missioners heard a report on city administrators’ five-day, nearly $8,000 trip to Italy to evaluate a brand of swimming pools for the city’s planned $63 million recreation center.

At Monday’s meeting, com-missioners heard a report on the $7,741 Italy trip. Three city administrators went to look at

Hobbs rejects $600 camera to broadcast meetings online

See HOBBS >> A2

Flu shots urged as season gets late start

BY OLIVIER UYTTEBROUCKJOURNAL STAFF WRITER

Get that flu shot now if you haven’t already, because influenza season is making a late arrival in New Mexico and the rest of the Unit-ed States, health officials warn.

The good news is that flu season is relatively mild this year, probably because the flu vaccine is well-matched to flu strains in circulation.

Flu cases in New Mexico began ramping up in recent weeks, “and that corresponds with what is happening nationally,” said Marisa Bargsten, a New Mexico Department of Health epidemiologist.

“The season started a little bit later than we’ve seen in the past three seasons, but we’re expecting that it will probably stay elevated for the next few weeks,” she said.

Flu season this year hasn’t packed the wallop of previous years, but the viral illness delivers death and serious illness every year.

Nine New Mexicans have died of flu-related illness this season — a figure similar to that of this time last year, Bargsten said. In all, flu killed 27 New Mexicans during the 2014-15 flu season.

The season can extend from October through May. Flu cases in recent years have peaked in December or January, according to the Centers for Disease Control and Prevention.

Officials say vaccine is matched well to strains of virus this year

What were the odds, they wondered.

Within days of each other last December,

brother Keith Ragsdale, 24, and sister Leslye Ragsdale Zuercher, 27, came down with a nagging, dry cough neither could shake.

“It was one of those things that normal cough medicine didn’t help; allergy medicine didn’t help,” says Ragsdale, a Rio Rancho firefighter. “Nothing helped.”

For Zuercher, one of Keith’s three elder siblings, the cough was more than an irritation. As a nurse

working in the neonatal intensive care unit at Presbyterian Hospital, it was a big deal.

“I work with premature babies, and here I was coughing and it just wouldn’t go away,” she says. “It was super-frustrating. I’d be at work and had to keep saying, ‘I’m not sick; I’m not sick; I’m not exposing the babies to illness.’ ”

She didn’t feel sick, at least. Neither did he.

But they were.Zuercher went to see a physician

See #JAILBAIT >> A4

SENA: Had 1,400 fol-lowers on Twitter

BY MORGAN LEE

THE ASSOCIATED PRESS

SANTA FE — A criminal case against a former state senator is shin-ing a light on the ties between judges and other politicians in New Mexico’s state capital — even before the defen-dant can be arraigned.

Five state judges of the Santa Fe-based state District Court have recused themselves with little expla-nation from overseeing fraud and oth-

er charges against former Sen. Phil Griego. The 67-year-old Democrat is accused of using his role as a legisla-tor to receive personal compensation from a private company in the sale of a state-owned building in Santa Fe.

Griego, who says he did nothing wrong, has not been scheduled for an arraignment to enter a plea nearly a month after charges were filed. He resigned from the Senate in March

Judges step aside as Santa Fe power broker is called to court

See FIVE >> A2

JolineGutierrezKrueger

UpFront

See SIBLINGS >> A4

NEW MEXICO’S LEADING NEWS SOURCE

ABQJOURNAL.COM$1.00 ★★★STATE

SATURDAYMARCH 26, 2016

Copyright © 2016, Journal Publishing Co.

JOURNALALBUQUERQUE

ESTABLISHED1880

PILGRIMAGE TO TOMÉ HILL

METRO >> C1

Leslye Ragsdale Zuercher and her brother, Keith Ragsdale, were both diagnosed with cancer within a week of each other.

COURTESY OF LESLYE RAGSDALE ZUERCHER

See FLU >> A2

ANALYSIS

NEW MEXICO’S LEADING NEWS SOURCE

ABQJOURNAL.COM$1.00 ★★★STATE

FRIDAYAPRIL 8, 2016

Copyright © 2016, Journal Publishing Co.

ESTABLISHED1880

JOURNALALBUQUERQUE

INSIDEBRIDGE B5

BUSINESS B1

CLASSIFIEDS C4

COMICS B6

CROSSWORD B5, C4

DEAR ABBY B5

EDITORIALS A8

FETCH! B4

HOROSCOPE B5

LOTTERY A2

METRO & NM C1

MOVIES VENUE

OBITUARIES C3

STOCKS B2

TV A7

WEATHER A7

WEATHERLINE 821-1111

PLAN BHolly Holm weighs her fight options after being denied a rematch

SPORTS >> D1

Festival on wheelsFood trucks and craft beer focus of

Balloon Museum event

Planning a stay at MDC? Check out the reviews

If you like to check out lodging options before heading off on a vacation, then you likely are

familiar with the online links that take you to guest reviews where you can read consumer comments about a place before you book a room.

Sometimes the same inn will receive nice comments from some guests who stayed there and negative remarks from others. Yet, overall I find them helpful.

But did you know that if you Google the Bernalillo County Metropolitan Detention Center, the information box that pops up also has a link for guest reviews?

True, the MDC’s not exactly a hotel, and the guests are not exactly on vacation, and you don’t even have a nice view. But it does have a fancy name for a jail, and its location way out by the mighty Rio Puerco does permit you to literally get out of town for a spell — if unwillingly.

So what do the critics have to say about our local “guest” accommodations?

“Can’t complain about free room service 3 times a day!” says a typical comment, this one from someone named Troy.

ROBERTO E. ROSALES/JOURNAL

Inmates pass the time in a cell pod at Bernalillo County’s Met-ropolitan Detention Center.

DanHerrera

UpFront

ROBERTO E. ROSALES/JOURNAL

While waiting for the Rail Runner in Down-town Albuquerque on March 29, Chris Win-ter shows that the weather forecast on her phone matches the actual dusty weather.

See PLANNING >> A2

GREG SORBER/JOURNAL

This rooster, one of 56 seized Wednesday, had its comb cut off so it could possibly be used for cockfighting, according to Animal Welfare officers.

Copyright © 2016 Albuquerque Journal

BY NICOLE PEREZJOURNAL STAFF WRITER

Officers seized 56 roosters, which they say were prepped for cockfighting, from an Albuquerque home this week.

The birds were found by officers executing a search warrant at a home near Central NE on Wednesday after a monthslong Animal Welfare Department criminal investigation. Though the birds weren’t severely injured, police say their combs and other appendages were cut for fighting.

Officers also seized syringes used to inject the birds and knives that cockfighting trainers attach to roosters’ legs for deadlier fights.

According to a search warrant affidavit, a man named Hec-tor Garcia-Salas let officers onto a property on the 200 block of Wisconsin NE, where they saw the roosters clipped for fighting.

Animal Welfare Department Capt. Christopher Romero said Garcia-Salas hasn’t been arrested or charged yet because police are still investigating. Romero said it doesn’t appear the birds were fighting at the home.

Roosters’ combs had been cut; cockfighting paraphernalia found

56 FIGHTING COCKSSEIZED FROM ABQ HOME

See 56 >> A3

See KAFB >> A2

Forecast calls for 40% chance of showers today and tonight

Kirtland AFB ‘host unit’ marking its 50thEDITOR’S NOTE: Several key tenants of Kirtland Air Force Base, which is celebrating its 75th anniversary this year, also are having birthdays in 2016. This is the third in a series of stories that will highlight those agencies throughout the year. Today’s story is on the 377th Air Base Wing, which is marking its 50th anniversary today.

BY TANIA SOUSSAN AND CHARLES BRUNTFOR THE JOURNAL

Since 1993, the 377th Air Base Wing has been the “host unit” at Kirtland Air Force Base, meaning it is respon-sible for training airmen, ensuring they’re prepared to deploy worldwide at a moment’s notice, operating the

airfield and keeping the sprawling base — and the 100-plus tenants operating there — safe and secure.

With such high-profile agencies as the Air Force Nucle-ar Weapons Center, Sandia National Laboratories and Air Force Research Lab on base, the 377th has many roles in ensuring the nation’s security.

“The nuclear capabilities of the U.S. military form the foundation of U.S. national security, and the 377th Air Base Wing is proud to provide well-trained forces and logistics support to the Air Force nuclear enterprise,” Col. Eric H. Froehlich, commander of the 377th Air Base

Coming SaturdayA special section marking Kirtland Air Force Base’s 75th anniversary.

Dry March puts more of NM in drought

See DRY >> A3

BY OLLIE REED JR.JOURNAL STAFF WRITER

Forget all that stuff about March coming in like a lion and going out like a lamb.

In New Mexico this year, March came in dry and went out the same way. March 2016, in fact, is tied with March 1956 as the driest March in New Mexico since 1895, according to the National Centers of Environmental Information.

And if that isn’t scary enough, infor-mation released Thursday shows that 43 percent of the state is locked in moderate drought, a 25 percent increase from two weeks ago.

But take heart. Remember April showers.

UNM begins ‘integration’New structure brings main campus, Health Sciences closer together

See UNM >> A3

BY CHRIS QUINTANAJOURNAL STAFF WRITER

University of New Mexico President Bob Frank announced Thursday — through an internal school-wide memo — the first steps toward integrating the main campus and the hospital and medical school, but it was unclear if changes mean any staff reductions.

“There will be no one-size-fits-all solu-tions,” Frank said in the memo. “We have hard work ahead, but satisfying results in sight.”

Frank wrote that the objective is to “assess opportunities for organizational consolidation, integration and coordina-

These are two of the roosters that were seized when police executed a search warrant at a Northeast Albu-querque home Wednesday.

Video of the birdsTo watch a video of the seized roosters, go to ABQjournal.com

VVENUE

GHS

INSIDEAUTOS C4

BUSINESS B1

CLASSIFIEDS C5

COMICS B6

CROSSWORD B5, C5

DEAR ABBY B5

EDITORIALS A8

HOROSCOPE B5

METRO & NM C1

MOVIES ENTERTAINER

OBITUARIES C3

SPORTS D1

TV ENTERTAINER

WEATHER B4

WEATHERLINE 821-1111

Copyright © 2016 Albuquerque Journal

BY ELISE KAPLANJOURNAL STAFF WRITER

Deputies say an Albuquer-que man posted several photos of minors engaging in sex acts on social media website Twit-ter and labeled them with the hashtag “#jailbait.”

That label was prophetic. Now, he’s in the county jail.

Jon Sena, 45, was arrested Thursday and charged with product ion, distribution, and posses-sion of child pornography, a long with solicitation by an electronic device.

According to a criminal c o m p l a i n t filed in Metropolitan Court, Sena, using the Twitter user-name “Luv2Share15,” asked a teenage girl to send him pro-vocative pictures of herself. He also shared other photos depicting children, some as

#jailbait tweeter is now @cntyjailSuspect facing child pornography charges

Siblings battling cancer find strength in each other

Copyright © 2016 Albuquerque Journal

BY LAUREN VILLAGRANJOURNAL STAFF WRITER

Hobbs residents who want to know what their city govern-ment is up to still can’t view commission meetings online, but they can get firsthand reports from three city offi-cials who traveled to Italy to evaluate a planned pool for a local recreation center.

A motion to purchase a $600 video camera to record the

meetings failed at Monday’s commission meeting in a 5-2 vote against the measure.

At the same meeting, com-missioners heard a report on city administrators’ five-day, nearly $8,000 trip to Italy to evaluate a brand of swimming pools for the city’s planned $63 million recreation center.

At Monday’s meeting, com-missioners heard a report on the $7,741 Italy trip. Three city administrators went to look at

Hobbs rejects $600 camera to broadcast meetings online

See HOBBS >> A2

Flu shots urged as season gets late start

BY OLIVIER UYTTEBROUCKJOURNAL STAFF WRITER

Get that flu shot now if you haven’t already, because influenza season is making a late arrival in New Mexico and the rest of the Unit-ed States, health officials warn.

The good news is that flu season is relatively mild this year, probably because the flu vaccine is well-matched to flu strains in circulation.

Flu cases in New Mexico began ramping up in recent weeks, “and that corresponds with what is happening nationally,” said Marisa Bargsten, a New Mexico Department of Health epidemiologist.

“The season started a little bit later than we’ve seen in the past three seasons, but we’re expecting that it will probably stay elevated for the next few weeks,” she said.

Flu season this year hasn’t packed the wallop of previous years, but the viral illness delivers death and serious illness every year.

Nine New Mexicans have died of flu-related illness this season — a figure similar to that of this time last year, Bargsten said. In all, flu killed 27 New Mexicans during the 2014-15 flu season.

The season can extend from October through May. Flu cases in recent years have peaked in December or January, according to the Centers for Disease Control and Prevention.

Officials say vaccine is matched well to strains of virus this year

What were the odds, they wondered.

Within days of each other last December,

brother Keith Ragsdale, 24, and sister Leslye Ragsdale Zuercher, 27, came down with a nagging, dry cough neither could shake.

“It was one of those things that normal cough medicine didn’t help; allergy medicine didn’t help,” says Ragsdale, a Rio Rancho firefighter. “Nothing helped.”

For Zuercher, one of Keith’s three elder siblings, the cough was more than an irritation. As a nurse

working in the neonatal intensive care unit at Presbyterian Hospital, it was a big deal.

“I work with premature babies, and here I was coughing and it just wouldn’t go away,” she says. “It was super-frustrating. I’d be at work and had to keep saying, ‘I’m not sick; I’m not sick; I’m not exposing the babies to illness.’ ”

She didn’t feel sick, at least. Neither did he.

But they were.Zuercher went to see a physician

See #JAILBAIT >> A4

SENA: Had 1,400 fol-lowers on Twitter

BY MORGAN LEE

THE ASSOCIATED PRESS

SANTA FE — A criminal case against a former state senator is shin-ing a light on the ties between judges and other politicians in New Mexico’s state capital — even before the defen-dant can be arraigned.

Five state judges of the Santa Fe-based state District Court have recused themselves with little expla-nation from overseeing fraud and oth-

er charges against former Sen. Phil Griego. The 67-year-old Democrat is accused of using his role as a legisla-tor to receive personal compensation from a private company in the sale of a state-owned building in Santa Fe.

Griego, who says he did nothing wrong, has not been scheduled for an arraignment to enter a plea nearly a month after charges were filed. He resigned from the Senate in March

Judges step aside as Santa Fe power broker is called to court

See FIVE >> A2

JolineGutierrezKrueger

UpFront

See SIBLINGS >> A4

NEW MEXICO’S LEADING NEWS SOURCE

ABQJOURNAL.COM$1.00 ★★★STATE

SATURDAYMARCH 26, 2016

Copyright © 2016, Journal Publishing Co.

JOURNALALBUQUERQUE

ESTABLISHED1880

PILGRIMAGE TO TOMÉ HILL

METRO >> C1

Leslye Ragsdale Zuercher and her brother, Keith Ragsdale, were both diagnosed with cancer within a week of each other.

COURTESY OF LESLYE RAGSDALE ZUERCHER

See FLU >> A2

ANALYSIS

Johnny’s Rockets

NEW MEXICO’S LEADING NEWS SOURCE

ABQJOURNAL.COM$1.00 ★★★STATE

FRIDAYAPRIL 8, 2016

Copyright © 2016, Journal Publishing Co.

ESTABLISHED1880

JOURNALALBUQUERQUE

INSIDEBRIDGE B5

BUSINESS B1

CLASSIFIEDS C4

COMICS B6

CROSSWORD B5, C4

DEAR ABBY B5

EDITORIALS A8

FETCH! B4

HOROSCOPE B5

LOTTERY A2

METRO & NM C1

MOVIES VENUE

OBITUARIES C3

STOCKS B2

TV A7

WEATHER A7

WEATHERLINE 821-1111

PLAN BHolly Holm weighs her fight options after being denied a rematch

SPORTS >> D1

Festival on wheelsFood trucks and craft beer focus of

Balloon Museum event

Planning a stay at MDC? Check out the reviews

If you like to check out lodging options before heading off on a vacation, then you likely are

familiar with the online links that take you to guest reviews where you can read consumer comments about a place before you book a room.

Sometimes the same inn will receive nice comments from some guests who stayed there and negative remarks from others. Yet, overall I find them helpful.

But did you know that if you Google the Bernalillo County Metropolitan Detention Center, the information box that pops up also has a link for guest reviews?

True, the MDC’s not exactly a hotel, and the guests are not exactly on vacation, and you don’t even have a nice view. But it does have a fancy name for a jail, and its location way out by the mighty Rio Puerco does permit you to literally get out of town for a spell — if unwillingly.

So what do the critics have to say about our local “guest” accommodations?

“Can’t complain about free room service 3 times a day!” says a typical comment, this one from someone named Troy.

ROBERTO E. ROSALES/JOURNAL

Inmates pass the time in a cell pod at Bernalillo County’s Met-ropolitan Detention Center.

DanHerrera

UpFront

ROBERTO E. ROSALES/JOURNAL

While waiting for the Rail Runner in Down-town Albuquerque on March 29, Chris Win-ter shows that the weather forecast on her phone matches the actual dusty weather.

See PLANNING >> A2

GREG SORBER/JOURNAL

This rooster, one of 56 seized Wednesday, had its comb cut off so it could possibly be used for cockfighting, according to Animal Welfare officers.

Copyright © 2016 Albuquerque Journal

BY NICOLE PEREZJOURNAL STAFF WRITER

Officers seized 56 roosters, which they say were prepped for cockfighting, from an Albuquerque home this week.

The birds were found by officers executing a search warrant at a home near Central NE on Wednesday after a monthslong Animal Welfare Department criminal investigation. Though the birds weren’t severely injured, police say their combs and other appendages were cut for fighting.

Officers also seized syringes used to inject the birds and knives that cockfighting trainers attach to roosters’ legs for deadlier fights.

According to a search warrant affidavit, a man named Hec-tor Garcia-Salas let officers onto a property on the 200 block of Wisconsin NE, where they saw the roosters clipped for fighting.

Animal Welfare Department Capt. Christopher Romero said Garcia-Salas hasn’t been arrested or charged yet because police are still investigating. Romero said it doesn’t appear the birds were fighting at the home.

Roosters’ combs had been cut; cockfighting paraphernalia found

56 FIGHTING COCKSSEIZED FROM ABQ HOME

See 56 >> A3

See KAFB >> A2

Forecast calls for 40% chance of showers today and tonight

Kirtland AFB ‘host unit’ marking its 50thEDITOR’S NOTE: Several key tenants of Kirtland Air Force Base, which is celebrating its 75th anniversary this year, also are having birthdays in 2016. This is the third in a series of stories that will highlight those agencies throughout the year. Today’s story is on the 377th Air Base Wing, which is marking its 50th anniversary today.

BY TANIA SOUSSAN AND CHARLES BRUNTFOR THE JOURNAL

Since 1993, the 377th Air Base Wing has been the “host unit” at Kirtland Air Force Base, meaning it is respon-sible for training airmen, ensuring they’re prepared to deploy worldwide at a moment’s notice, operating the

airfield and keeping the sprawling base — and the 100-plus tenants operating there — safe and secure.

With such high-profile agencies as the Air Force Nucle-ar Weapons Center, Sandia National Laboratories and Air Force Research Lab on base, the 377th has many roles in ensuring the nation’s security.

“The nuclear capabilities of the U.S. military form the foundation of U.S. national security, and the 377th Air Base Wing is proud to provide well-trained forces and logistics support to the Air Force nuclear enterprise,” Col. Eric H. Froehlich, commander of the 377th Air Base

Coming SaturdayA special section marking Kirtland Air Force Base’s 75th anniversary.

Dry March puts more of NM in drought

See DRY >> A3

BY OLLIE REED JR.JOURNAL STAFF WRITER

Forget all that stuff about March coming in like a lion and going out like a lamb.

In New Mexico this year, March came in dry and went out the same way. March 2016, in fact, is tied with March 1956 as the driest March in New Mexico since 1895, according to the National Centers of Environmental Information.

And if that isn’t scary enough, infor-mation released Thursday shows that 43 percent of the state is locked in moderate drought, a 25 percent increase from two weeks ago.

But take heart. Remember April showers.

UNM begins ‘integration’New structure brings main campus, Health Sciences closer together

See UNM >> A3

BY CHRIS QUINTANAJOURNAL STAFF WRITER

University of New Mexico President Bob Frank announced Thursday — through an internal school-wide memo — the first steps toward integrating the main campus and the hospital and medical school, but it was unclear if changes mean any staff reductions.

“There will be no one-size-fits-all solu-tions,” Frank said in the memo. “We have hard work ahead, but satisfying results in sight.”

Frank wrote that the objective is to “assess opportunities for organizational consolidation, integration and coordina-

These are two of the roosters that were seized when police executed a search warrant at a Northeast Albu-querque home Wednesday.

Video of the birdsTo watch a video of the seized roosters, go to ABQjournal.com

VVENUE

testing.

City

Page 6: 2019 Advertising Specs & Info › assets › pdfs › 2019... · Social Marketing & Management ... Our email Newsletters BY RYAN BOETEL offer daily and weekly stories for news, sports,

Full Page

3/16 page2/3 page3/4 page

Half page

horizontal6 col.x 10 in .(10 in . x 10 in . )60 column inches

vertical4 col.x 20.5 in .(6 .63 in . x 20.5 in . )82 column inches

6 col.x 15 in .(10 in . x 15 in . )

6 col . x 20.5 in .(10 in . x 20.5 in . )123 column inches

90 column inches 22.5 column inches

266.5 column inches

3 col. x 7 .5 in .(4 .945 in . 7 .5 in . )

vertical3 col.x 20.5 in .(4 .945 in . x 20.5 in . )61 .5 column inches

horizontal6 col.x 13 .5 in .(10 in . x 13 .5 in . )81 column inches

retail gutter : 0.11 in

Retail Column Widths

1 1.575”

2 3.26”

3 4.945”

4 6.63”

5 8.315”

6 10”

Max Ad Depth

20.5”

Double Truck

13 col. x 20.5 in .(21 in . x 20.5 in . )

1/8 page

3 col. x 4 .75 in .(4 .945 in . x 4 .75 in . )14 .25 column inches 9.75 column inches 6.75 column inches

1/12 page

3 col.x 3 .25 in .(4 .945 in . x 3 .25 in . )

1/16 page

3 col.x 2 .25 in .(4 .945 in . x 2 .25 in . )

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vertical 1 col .x 20.5 in .(1 .575 in . x 20.5 in . )20.5 column inches

horizontal3 col.x 6 .75 in .(4 .945 in . x 6 .75 in . )20.25 column inches

Banner Plus

6 col. x 3 in .(10 in . x 3 in . )

Section Cover

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horizontal6 col.x 6 .5 in .(10 in . x 6 .5 in . )39 column inches

vertical2 col.x 20.5 in .(3 .26 in . x 20.5 in . )41 column inches

1/3 page

Quarter page

horizontal6 col.x 4 .75 in .(10 in . x 4 .75 in . )28.5 column inches

vertical3 col. x 10 in . (4 .945 in . x 10 in . )30 column inches

custom ad sizes available. contact your account representative for details.

12 column inches

18 column inches

Broadsheet Ad Sizes2019 PrintAdvertisingSizes

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6.75 column inches

Full Page

Full page

2/3 page

Half page

Half page

Quarter page

Eighth page

horizontal6 col.x 4 .75 in .(10 in . x 4 .75 in . )28.5 column inches

horizontal6 col.x 3 .25 in .(10 in . x 3 .25 in . )19 .5 column inches

3 col.x 2 .25 in .(4 .945 in . x 2 .25 in . )

4 col .x 10 in .(6 .63 in . x 10 in . )

6 col . x 10 in .(10 in . x 10 in . )60 column inches 40 column inches

12 column inches

6.75 column inches

4.5 column inches

38 column inches

14.25 column inches

vertical3 col.x 10 in .(4 .945 in . x 10 in . )30 column inches

vertical2 col.x 10 in .(3 .26 in . x 10 in . )20 column inches

1/3 page

1/8 page

Quarter page

cover/inside banner

1/12 page

1/6 page

retail tab gutter : 0.11 in

tab column widths

1 1.575”

2 3.26”

3 4.945”

4 6.63”

5 8.315”

6 10”

max ad depth

10”6 col.x 2 in .(10 in . x 2 in . )

2 col .x 2 .25 in .(3 .26 in . x 2 .25 in . )

4 col .x 9 .5 in .(7 .5 x 9 .5 in . )

horizontal3 col.x 3 .25 in .(4 .945 in . x 3 .25 in . )9 .75 column inches

horizontal4 col.x 4 .75 in .(7 .875 in . x 4 .75 in . )19 column inches

2 col.x 4 .75 in .(3 .7 in . x 4 .75 in . )9 .5 column inches

2 col.x 2 .25 in .(3 .7 in . x 2 .25 in . )4 .5 column inches

3 col. x 4 .75 in . (4 .945 in . x 4 .75 in . )

horizontal 22 col. x 4 .75 in . (3 .26 in . x 4 .75 in . )9 .5 column inches

vertical1 col . x 10 in . (1 .575 in . x 10 in . )10 column inches

vertical2 col. x 9 .5 in . (3 .7 in . x 9 .5 in . )19 column inches

Two-Page Spread

13 col. x 10 in .(21 in . x 10 in . )

ClassifiedColumn Widths

1 1.18”

2 2.44”

3 3.7”

4 4.96”

5 6.22”

6 7.48”

7 8.74”

8 10”

Max Ad Depth

20.5”

classified gutter : 0.08 in

130 column inches

Tabloid Ad Sizes

Magazine Ad Sizes

ClassifiedSpecifications

Page 8: 2019 Advertising Specs & Info › assets › pdfs › 2019... · Social Marketing & Management ... Our email Newsletters BY RYAN BOETEL offer daily and weekly stories for news, sports,

Medium Rectangle / 300 x 250200kb, all devicesno expansionvideo* or animation allowed .jpg, .png, .gif, html5, .mp4

*Journal Video Specifications

24 frames per second

15 sec max length without user activationunlimited length with user activation

sound on-click

1mb load without user activationunlimited load with user activation

Half Page /300 x 600200kb, all devicesno expansionup to 15 sec animationno video.jpg, .png, .gif, html5

Wide Skyscraper /160 x 600200kb, desktop onlyno expansionup to 15 sec animationno video.jpg, .png, .gif, html5

Smartphone StaticWide Banner / 320 x 5050kb, mobile onlyno expansionup to 15 sec animationno video.jpg, .png, .gif, html5must have 1px border

abqjournal.com & Audience Extension

abqjournal.com only

Audience Extension Only

Leaderboard / 728 x 90200kb, tablet onlyno expansionup to 15 sec animationno video.jpg, .png, .gif, html5

Super Leaderboard / 970 x 90200kb, desktop onlyno expansionup to 15 sec animationno video.jpg, .png, .gif, html5

2019 DigitalSizing,Standards & Deadlines

ad sizes shown at 1/3 scale

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abqjournal.com

Email Blast SpecificationsDigital Ad Materials Deadlines/Turnarounds

Wallpapers / 350 x 1000250 x 765 text area / 80px top margin200kb for bothno animationno videoonly available combined with 970 x 415visible above 1500 px.jpg, .png, html5

Email Blast / 640 x 1200±600px)300kb for all assetsno animationNo videoRequires copy provided as Word doc or txt filePhotos as .jpg, .png, .gif Finished file is hosted html5 Links should included with assets

Single image email blast not accepteddue to deliverability standards

Desktop

expanding areatext safe area

text safe area

Pushdown / 970 x 415970 x 90 (closed standalone)200kb15 sec animation expands/closes on clickvideo available.jpg, .png, .gif, html5

Direct email requires five (5) working days before the blast date:

2 days for design, coding and proofing,

3 days for spam and deliverability testing; and targeting setup.

640 px

content

brand

ad type working hours before deadline

camera-ready ads check

8

pickup with change

8 – 16*

new build 16

add-onsadditional working hours before deadline

video 24

animation 24

All digital ads finalize 2 days before publication, by 5pm.

Any ads not in by this time will have their publication date moved back according to need and build time required.

Each add-on (video, animation) will increase the turnaround time for each batch of ads the add-on is being ap-plied to. *dependent on degree of change

970x90

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publisher reserves the right to modify deadlines at any time

2019 PrintAdvertisingDeadlines

Camera-readyProvide by noon, day of deadline

PickupsProvide by noon, day of deadline

Pickup/art with change - minor changeProvide one working day (8 working hours) prior to required proof

BuildsProvide at least two working days (16 working hours) prior to required proof

SpecsProvide at least three working days (24 working hours) prior to required proof

Pickup/art with change - major change(s)Provide at least 2 working days (16 working hours) prior to required proof

Advertising Art Definitions

Any ad submitted by a client that is simply processed into our ATEX system with no changes. Creative Services checks all camera-ready ads for any errors related to sizing, color and reproduction.

Any ad that ran in the Albuquerque Journal or a related product that requires no change to run again. Pickups are always required upon re-submission of an art file.

Pickups with Change are the most diverse category of art and can require variable amounts of work depending on provided art, existing art and supplied copy. Minor changes consist of small changes to copy such as a date or name change, changing out a photo or removing a part of a layout. These can still take a notable amount of time, based on what’s provided and the existing file.

Major changes consist of substantial changes to at least 40% of an ad. These include — but are not limited to — copy, layout, photography and/or size. Major changes usually require correspondance with the client; art and copy requests; and potentially unexpected adjustments.

Builds are requested ads that have no prior art and must be designed and produced from scratch. The time frame for these ads is required to layout art and copy, and to allow time for changes and edits, which may be substantial.

Specs should be planned and iterated to create a targeted marketing piece for a client. These are also produced with extra time to allow collection of assets, research and because they are the lowest priority ads.

Any ads submitted late will be handled as quickly as possible. However, expect delays.

Any art/changes submitted after deadline may not be processed to meet press deadlines.

All ad art is handled with a priority on deadlining ads. Early submissions are appreciated, but completion of those ads may be delayed based on deadlining projects and ads.

Ads follow advanced deadlines for special sections. Check special ad alerts, flyers, and/or other special section materials for due dates and times.

Holidays: Anything due the day the holiday is observed is treated as if it is due the proceeding work day. Check with a manager for specific deadlines.

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PublicationsSpace Reservation

DeadlineBuilds Due* Camera-ready/

Pickups Due**

Art Finalized***

Journal Tuesday Friday, Noon Thursday, Noon Monday, Noon Monday, 5pm

Journal Wednesday Friday, 5pm Friday, Noon Tuesday, Noon Tuesday, 5pm

VCNB Friday, 5pm Friday, Noon Tuesday, Noon Tuesday, 5pm

El Defensor Chieftain Friday, 5pm Friday, Noon Tuesday, Noon Tuesday, 5pm

Journal Thursday Monday, 5pm Monday, Noon Wednesday, Noon Wednesday, 5pm

Venue (Fri.) Monday, 5pm Monday, Noon Wednesday, Noon Wednesday, 5pm

Journal Friday Tuesday, 5pm Tuesday, Noon Thursday, Noon Thursday, 5pm

Homestyle (Sat.) Tuesday, 5pm Tuesday, Noon Thursday, Noon Thursday, 5pm

TV Now (Sat.)‡ Tuesday, 5pm‡ Monday, Noon‡ Wednesday, Noon‡ Wednesday, 5pm‡

Rio Rancho Observer (Sun.) Wednesday, 5pm Wednesday, Noon Friday, Noon Friday, 5pm

Journal Saturday Wednesday, Noon Wednesday, Noon Friday, Noon Friday, 5pm

Journal Sunday Wednesday, 5pm Wednesday, Noon Friday, Noon Friday, 5pm

Journal North (Sun.) Thursday, 1pm Wednesday, Noon Friday, Noon Friday, 5pm

Journal Monday Thursday, 5pm Wednesday, Noon Friday, Noon Friday, 5pm

Business Outlook (Mon.) Thursday, Noon Wednesday, Noon Friday, Noon Friday, 5pm

Retail Deadlines

Publications Space Reservation Due

Journal Tuesday Monday, 5pm

Journal Wednesday Tuesday, 5pm

VCNB Monday, 3:30pm

El Defensor Chieftain Monday, 3:30pm

Rio Rancho Observer Wednesday, 5pm

Journal Thursday Wednesday, 5pm

Journal Friday Thursday, 5pm

Journal Saturday Friday, 4pm

Journal Sunday Friday, 5pm

Journal North Friday, 5pm

Journal Monday Friday, 5pm

Classified Deadlines *An early proof on built ads will also require early submission, providing at least 16 working hours for construction.

***Any art/changes submitted after deadline may not be proofed, or will be proofed late, due to deadlines. Any art/changes submitted after deadline may not be made to meet press deadlines.

‡ TV Now deadlines are all one week in advance of publication.

† Venue North publishes the first Friday of each month. Deadline days take place in the days prior to publication.

**A pickup from a previously run ad is counted as a camera-ready ad. Any pickup requiring changes will need to be submitted at least 8 working hours before camera-ready deadline.

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2019 PrintProductionSpecs

Print Ad Overview

Newspaper printing is an industrial process, designed to be fast and eco-nomical. Designing pieces for news-paper printing is quite different than producing for magazine or the web.

Colors won’t look as bright or vibrant on newsprint vs. a computer screen.

Newsprint is a relatively low grade of paper. The print quality is not as sharp as other kinds of paper that you might be familiar with (maga-zines, for example), and it’s not as bright white as office copier paper.

It’s not possible to print a true deep black. Blacks will look more like dark greys in print.

This doesn’t mean that your newspa-per advertisement won’t look good, but it does help to design with news-paper printing in mind.

Please follow these simple steps for the best reproduction of your news-paper advertisements in the printed editions of the Journal. If you have questions please feel free to email our creative services team at [email protected].

Print Ad Guidelines

Screen RulingThe Albuquerque Journal is printed at 100 lines per inch.

Color

All elements should be in CMYK mode for print. If your advertisement is running black and white, then all artwork and colors should be black and shades of gray (C:0 M:0 Y:0 K:0-100).

If your advertisement is running with color then all artwork and colors should utilize the CMYK color model for the color artwork and fonts. Blacks and grays should only be built with K.

Newspaper production does not offer spot or Pantone® color reproduction.

Make sure that no RGB color exists any-where in your creative.

DmaxTotal ink density (Dmax) cannot exceed 220% in any area including solid colors.

General Dot GainExpect an average 22-30% dot gain. See Appendix B for dot gain curve.

Highlight DotUse a 5% to 7% dot for the smallest high-light meant to hold detail in the halftones.

Midtone DotPrepare materials to compensate for a 22%- 30% midtone dot gain. As a note, 30% is the absolute maximum of the standard.

Shadow Dot80%-85% in shadow areas intended to hold detail. Areas greater than 85% will likely print solid.

Flat TintNo less than 10% is recommended for a flat tint for consistent reproduction.

ContrastFor newspaper reproduction your images will typically look “blown out” to the point of losing the finest of detail.

Maintain a 20% difference in shades of black for reproduction. Particularly if your creative is a “dark-on-dark” design scheme.

If your advertisement is color, consider creating a temporary creative version that converts all colors to gray-scale. Then check for that 20% difference.

ICC ProfilesSeparations for the Albuquerque Journal are based on two ICC profiles: Color profile: Snap220.icc Black & White profile: Snap 09 White backing gray profile.icc

Fonts/Type All fonts used should be Type 1 PostScript. TrueType fonts are not supported.

One-color Type should not go below 6 points in size.

Type built from multiple CMYK colors should be at least 10 pts in size and should utilize a heavier font weight (Roman/Regular/55 and above) Reverse type is acceptable, but should be no less than 10 point sans serif for reversion out of single-inks and no less than 14 point for two or more inks.

Screened type reversed in a solid color must not exceed 20% tint of that color.

Surprinted type is not recommended in areas exceeding 30% tonal value. Yellow should not be used. Any typography made with fonts outside the Adobe Font library should be outlined in camera-ready and build materials.

Images

Keep your images prepared at a resolu-tion of 170-250 ppi at full size (220 ppi is our preferred resolution). Higher resolution photos will only increase the file size and will not result in better printing. Images lower than 150ppi will generally reproduce poorly and web images (72–96 ppi) reproduce ex-ceptionally poor on newsprint and can have issues with 4-color blacks. For working files, embed images in your Illustrator documents and package files for InDesign. Photoshop files should be at 220ppi. Not following these steps for working files will cause multiple issues and will be returned to the client with a request for the original image. Line art should be sent as a vector, such as an Illustrator EPS, or outlined in InDesign.

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Print Ad Design

The Journal, and all newspapers, are printed using a CMYK color production process. All colors are made of mixtures of cyan, magenta, yellow and/or black inks. All computers use an RGB (red, green and blue) color system. The two modes make exact color match impossible — colors will look different in the newspaper, compared to how they look on screen.

Most colors will look lighter in print than they do on screen, and colors with under 30% ink coverage may not print at all. Simple colors work best - it’s easier to predict how they will print. Turn down the brightness of your monitor when designing for newspaper reproduction.Choose photos and artwork carefully.Photo submissions for section covers must be shot on a high-quality DSLR cam-era. Images should be delivered in RAW or JPG format. The Journal will color correct to work with newsprint. Because newsprint is thin, we reduce all files to a max ink coverage of 220%

Some guidelines on composing photos:

Choose photos with a good range of mid-tones, and enough contrast between important details. There is less contrast between light and dark areas on news-print. Editing for higher contrast can help.Avoid artwork with large dark areas. De-tails in dark areas will merge together into one flat color. Additionally, pale, subtle tones are likely to look washed out in print.Artwork, and fonts, with a thin line stroke or font should be avoided as dot gain can compromise the fonts look and feel.Make sure that text and details contrast with the background. There will be less contrast between light and dark in your printed newspaper.Skin tones, which often contain magenta and yellow, may look too orange or red in print. You can compensate by toning down magenta and yellow in your photos.Folding and alignment isn’t exact. Artwork on one side of a sheet may be a few mil-limeters misaligned with the other side.If your design is a spread, printed across separate pages, avoid having important details going across the middle as there might be a gap or misalignment between the two halves.

White text on newsprintWhite text over a CMYK background can end up looking ‘fuzzy’ due to misalign-ment of the web of paper as it prints through the press. White knockouts over a non-uniform (gradiant) CMYK back-ground causes reproduction trouble. Use these only under advisement.

Rich BlackRich black (sometimes called four-color black) should not be used on newsprint as a general rule. The only exceptions for rich blacks involve using it to avoid traps (Also see glossary: Knockouts) in color repro-duction or with limited use in photography. Adobe Photoshop, and sometimes Il-lustrator, defaults to using rich black for black. Artwork originally in RGB color space — converted to CMYK — will con-tain rich black, particularly in type.

The Journal reserves the right to remove rich black in any submitted ad or artwork due to the issues it causes.

Advertisement Size Check the vertical and horizontal mea-surements of your advertisement before sending it in. Measurements are generally expressed in the fashion of ‘number of columns’ by the inches decimal depth of the advertisement. Ask your sales rep if any clarifications

Color ConsiderationAt roughly 120,000 pages per hour, news-paper presses print color one plate (or CMY color) at a time and then prints the key color, or black. The press is constantly manipulated throughout the run to main-tain tension on the paper and register of color, so you will see variance in different copies of the same paper.

RegistrationRegistration, or how those separate print-ings of primary colors on the paper line up — may misalign during the press run. Press operators are constantly looking for regis-tration slippage and adjusting all the time.

Design your color with this in mind. Sim-plicity in color builds helps to minimize variance in color appearance.

Note that CMYK used for the printed newspaper is a very different (limited) color space that that of the various RGB families of color space. The Journal uses sRGB color space when outputting for digital devices and SWOP5 CMYK for newsprint ads. See Appendix A for color gamut illustration.

[1] Wikipedia talks about offset printing at http://en.wikipedia.org/wiki/Offset_printing.[2] Rich Black: solid black over one or more of the other CMYK colors.[3] A brief talk of color trapping and the CMYK printing process. http://brianfies.blogspot.com/2008/08/cmyk-and-trapping.html, but this Wikipedia page is quite good http://en.wikipedia.org/wikiTrap_%28printing%29.[4] Read about Knockouts http://desktoppub.about.com/cs/intermediate/a/reversedtype.htm

Appendix A - Color Gamut

Appendix B - Dot Gain Curve

for all cmyk colors

2 12%

4 17%

6 21%

8 23%

10 27%

20 43%

30 56%

40 68%

50 77%

60 84%

70 91%

80 96%

90 98%

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2019 PreprintSpadea Specs

full spadea / journal a-section

partial spadea postions & sizes

full spadea / journal inside section

20.7 in

20.7 in

20.7 in

20.7 in

16.5 in

16.5

in

20.7 in

20.7 in

20.7

in

inside of spadea can be one image.

see partial spadea postions and sizes for other options

inside - across margin(15.5 in x 20.7 in)

inside of spadea can be one image.

see partial spadea postions and sizes for other options

inside - across margin (15.5 in x 20.7 in)

outside of spadea is two images. back ( 10 in x 20.7 in)outside flap (4.5 in x 16.5 in)

outside of spadea is two images. back ( 10 in x 20.7 in)outside flap (4.5 in x 20.7 in)

15.5 in

15.5 in

10 in

4.5 in

15.5 in

10 in

10 in

4.5 in

4.5 in

4.5 in 4.5 in

inside view

inside flap + full page

full pages / inside or back

inside orback

full page

inside flap +

full page

flap flap flap

inside section flaps/ inside and/or outside

a- section flap/ outside

inside view

outside view

outside view

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Advertisers assume all liability for all content of advertisements printed.

Requests for position are granted when possible but are not guaranteed. Publisher will not be held liable for unfulfilled position requests including multiple page sections.

Liability for an error shall not exceed the cost of space occupied by error (not the space occupied by the entire ad). Publisher is not liable for inadvertent deletions or failure to publish advertisements.

No allowance made for errors that do not materially affect the value of the advertisement.

All disclaimers contained in insertion orders or contracts, such as “agent for,” are null and void and are superseded by this card.

Advertisements cancelled after deadline are subject to a late cancellation charge equal to 50% of the cost of the advertisement.

All reader style ads must carry a 2 pt. rule around the content. When simulating editorial content the word “Paid Advertisement” must appear above such ads in 10 pt. type.

All political ads are required to comply with the Federal Political Statements Law. Please contact your ad rep for details. Prepayment must be received prior to space reservation deadline. Publisher reserves the right to cancel any advertisement at any time. The Publisher reserves the right to revise advertising rates at any time upon 30 days notice. The Publisher reserves the right to revise or reject, in whole or in part any advertisement.

The Publisher reserves the right to approve or reject subject matter, wording, form, illustration and typography of all advertising.

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Rights and Guidelines

Rates listed apply only to respective advertising. See individual rate cards per ad type for other applicable rates and information. All rate cards available upon request

Contract may be accepted from individual advertisers or include subsidiaries.

Advertisers signing contracts will be billed on current effective rate card and rebilled at earned rate if contract is not fulfilled.

Minimum depth of retail ads is one inch.Advertisers exceeding 19 inches depth for broadsheet publications, or 9 inches depth for tabloid publications, will be charged for the full publication depth.

Materials submitted are required to match minimum reproduction quality. See Print Production Specifications for details.

Print Ad Guidelines: Print-ready PDFs are required. Please contact your advertising representative for production guidelines. Working files may be requested to ensure reproduction standards are met.

All documents generated must be compatible with Adobe InDesign for output. We print at 1200 DPI with a 100 line screen. Please provide all graphics files with any ad submitted. When supplying photos, please scan at 220 DPI and no more than 150% of required size. Line art may be scanned at 400-600 DPI and no more than 150% of required size.

All print ads receive a search engine optimization upcharge of upcharge of $30 per ad, up to $150 per month.

We can accept ads via email, upload (http://ads.abqpubco.com/art) or FTP for larger ads. Contact your sales rep for info.

Albuquerque Publishing Company will not be responsible for reproducing type fonts other than those from the Adobe Type Library. Albuquerque Publishing Company will neither guarantee reproduction, nor will it grant credit, for other fonts.

All print ads receive a keyword upcharge of $30 per ad.

Contract andCopy Guidelines2019

GeneralRules &Guidelines

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Glossary

BleedBleed is the area around the edge of your newspaper which contains artwork that will be trimmed off after printing. The position of the trimming line varies by a few millimeters, so having some extra printed design beyond the edge of your final paper means there won’t be any unprinted edges if the trimming isn’t com-pletely accurate.

CMYKThe colors of the ink used to print your newspa-per are cyan, magenta, yellow and the key color (black). These are known as CMYK colors.

Color profilesColor profiles are standard ways of managing color. For example, to convert RGB to CMYK you might use a color profile. To print with the Journal you don’t need to use one - we will do that for you. However, if you do want to supply your file with a profile applied, a CMYK color profile such as SWCP (Uncoated) in Photoshop will work as a starting point for us.

Crop marksCrop marks are used to show where the paper should be trimmed after printing. They should not be added to your PDF when sending to us.

Dots Per Inch / Pixels Per InchDPI/ PPI is the unit used to measure the quality, or resolution, of an image. The more dots of ink (or pixels) in each inch of an image there are, the better it will look. Images you view onscreen only need a resolution of 72dpi to look crisp, but images for print need a resolution of at least 150 - 220 dpi/ppi.

Endorse foldingAll newspapers are folded once along the spine, but some of our newspapers are then folded in half again, perpendicular to the first fold. This second fold is called an endorse fold.

Full bleedFull bleed means printing right to the edge of the paper with no margins.

GrayscaleA grayscale image is one made entirely from black and creates tone with tints of black (gray).

GutterThe gutter is the inside margin or space be-tween facing pages. Newspapers usually avoid printing across the gutter because of ink trans-fer but you can print “double truck” spreads if the ad position is available.

InDesignInDesign is a design and layout software pack-age made by Adobe.

Ink TransferalThe ink used to print traditional newspapers is very dry, so it rubs off very easily onto other pages or your fingers, especially from very heav-ily saturated pages. This is called ink transferal.

Knockout / OverprintWhen multiple design elements are layered, they can interact in different ways. When the top ele-ment removes all color beneath it from lower lay-ers, it is referred to as a knockout. When the layer adds color over the lower layers, it is an overprint. Each of these techniques are used for specific ele-ments and situations. A general rule of thumb: the more elements a specific item interacts with, the more likely it should knowckj

Ink CoverageInk coverage is the amount of ink on the page at any given point. There can be from 0-100% of each color of ink. For example, a green color might be 50% cyan and 50% yellow. The highest ink coverage possible is 400% (100% of each of the four ink colors). Newsprint paper can take a maximum of 240% ink coverage.

MarginThis is the white space between the page con-tent and the edge of the paper.

Newsprint Newsprint is the type of paper usually used to print newspapers. It is a relatively low quality type of paper, supplied on a large roll or ‘web’. It usually contains a high proportion of wood pulp and has a distinctive off-white color.

Pantone®

A Pantone® color is a spot color of specially mixed colors of ink, printed with a separate plate on top of the CMYK process. We cannot print exact matches of the Pantone® spot colors.

PDFPDF stands for Portable Document Format. It is a type of computer file and contains the content and layout of a document exactly as it will be printed. We use PDF files to print newspapers.

PixilationSomething that looks pixelated has a blurry or mosaic appearance. If the images in the newspa-per are of a low quality (or resolution), they can look pixelated in print.

PlatesPrinting plates are used in offset newspaper printing processes to transfer the image onto the paper. Our traditional printing uses metal plates - one for each CMYK color.

Print MarksThese are the marks at the edge of your news-paper that are used by the printers for quality control of colors, and for guiding the machines that fold and trim your newspaper. ProofA dummy copy of a publication, usually for test-ing or proof-reading purposes.

RegistrationIn CMYK printing, each color of ink is printed by a separate plate. Registration refers to how well the plates are aligned with each other.

Registration blackAlso known as 4-color black. Registration black is used by printers to check the color alignment. It’s made of 100% of each color of ink used in printing and should never be used in artwork.

ResolutionResolution is the number of colored squares (ie pixels or dots) per inch that are used to create a picture. A low resolution picture will look blocky or pixelated. A high resolution picture will look clear and sharp.

RGBColors on a computer screen, created by a mix of red, green and blue light are known as RGB colors.

Rich blackRich black is a black made from a mix of CMYK inks. Pure black ink will print black, but a warmer, cooler or deeper black can be made by mixing other colors with the black. We do not allow rich blacks for newspaper printing as it causes problems with registration and ink transferal, with limited exceptions.

Safe areaWhen setting up a document for a trimmed newspaper, the safe area is the area in which text and images can be placed with no risk of them being cropped when the newspaper is trimmed. The safe area is usually 10mm from the trim line.

Show throughAreas where artwork shows through to the other side of the page in a printed newspaper.

SlugThe slug is the part of a print file that is outside the print and bleed area. It usually contains printing information and color bars. Slugs should not be added to your PDF for printing with the Journal.

Spot ColorsSpot colors are specially mixed colors of ink, printed with a separate plate on top of the CMYK process. We do not print spot colors outside of CMYK.

Trim LineThe trim line is where we aim to cut the printed newspaper if the edge is being trimmed (like a tabloid). Actual trimming may vary a few mm from each side of the trim line.

TrimmingTrimmed newspapers like tabloids have the edges cut off after printing, allowing for full bleed artwork (where the artwork goes right to the edge of the page), and smooth edges.