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2019 Annual Strategic Plan Progress Report Published on July 31, 2019

Overview CDPH’s Office of Quality Management (OQM) facilitated an Annual Leadership Team Retreat on March 25-26, 2019 to

review and evaluate progress towards the implementation of CDPH’s Strategic Plan. Specific objectives of the session

were to:

• Redefine and plan strategic initiatives for FY20-FY22

• Help clarify priorities for FY20 budget session

• Deepen team relationships and promote open and honest communication

• Work on long-term visioning for each team member’s area

Over the course of the two-day session, CDPH Leadership Team members re-examined the agency’s mission, vision,

values, assessed SWOT analyses completed for each Center in advance of the session, and progress towards

implementation of its strategic initiatives.

Mission, Vision, and Values

Mission & Vision Both the mission and vision statements were reviewed and revised to support succinct messaging for the community.

The updated versions are below:

• Mission: Cobb & Douglas Public Health, with our partners, promotes and protects the health and safety of the

residents of Cobb and Douglas counties.

• Vision: Healthier Lives. Healthier Community.

Values Leadership Team members reviewed and discussed the need to incorporate “innovation”, as a broader value which

would encompass “continuous improvement”. The updated values are reflected below but are being graphically

designed so will look differently.

Figure B. Previous Values Statement Figure A. Updated 2019 Values Statement

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SWOT Analysis In advance of the retreat, each Leadership Team member was asked to engage with staff at all levels to complete a

Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis for their Center. Then, during the retreat, the

Leadership Team conducted a SWOT analysis for the entire agency.

Figure C. 2019 Annual Leadership Team Retreat SWOT Analysis

WEAKNESSES THREATS

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Strategic Initiative Implementation Progress Since 2012, CDPH has identified and tracked progress towards the completion of its Strategic Initiatives (initially

contained in its 2012-2017 Strategic Plan). Over the years, CDPH shifted Strategic Initiatives based on implementation

progress and emerging needs (see Strategic Initiative Timeline in Figure B).

Figure D. Strategic Initiative Timeline

CDPH evaluated progress towards the completion of each of its strategic initiatives contained in the 2018 Strategic Plan:

Community Health Improvement

Information Technology

2012CDPH’s first strategic plan was developed with 7 strategic initiatives: Clinical QA/QI, Business Process QA/QI, Accreditation, Communications Plan, Technology Enhancement, Financial Enhancement, and Workforce Development

2015Updated mission, vision, values statements

2016CDPH updated the strategic initiatives: Community Health Improvement, Information Technology, Workforce Development, and Performance Improvement

2018Updated the strategic plan in May 2018 adding "Marketing" strategic initiative to the 4 from 2016

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Performance Management

Workforce Development

Marketing

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FY20 Strategic Initiatives Based on a review of implementation progress and the SWOT Analysis, the team identified four Strategic Initiatives for

the coming year (FY20 beginning July 2019): Marketing, Community Health Improvement, Workforce Development, and

Health Equity. Specific goals and strategies will be incorporated in SMART form into CDPH’s InsightVision platform for

ongoing monitoring. The team determined that previously tracked strategic initiatives in the areas of Information

Technology and Performance Management could be downgraded, since these projects have successfully been

completed and have become operationalized.

Figure E. FY20 Strategic Initiatives and Goals

Figure F. 2019 CDPH Leadership Team