2019

EVENT SPONSORSHIP OPPORTUNITIES

TOGETHERWE MAKE A DIFFERENCETomorrow comes with the promise of even more

effective, personalized treatment and brighter days

for every family touched by breast cancer. The labs were recently dedicated as the Vera Bradley Foundation

Center for Breast Cancer Research in recognition of the more than

$32.5 million the Foundation has donated to research at Indiana

University School of Medicine.

A recent visit to the Indiana University School of Medicine

offered a different kind of update. Barbara Baekgaard and Patricia Miller,

Vera Bradley co-founders, along with other supporters of breast cancer

research toured the labs and heard firsthand from the scientists conducting

studies into finding a cure.

“We know they are real people,” Miller, an IU alumna, said after the tour. “To get to be in

their labs and get to hear the doctors talk about their research – it’s very personalized,

and that’s very satisfying.”

The event gave visitors a chance to leave researchers with reminders of loved ones lost

to breast cancer and thanks for years added to lives because of advances in treatments.

Some left pictures, some poems. Many inscribed words of encouragement on paper

butterflies that the researchers can see each day as they pass through the IU School

of Medicine labs.

“We give,” Baekgaard wrote on a butterfly, “because we believe in you.”

For IU School of Medicine Dean Jay Hess, MD, PhD, MHSA, the work going on in the

cancer labs is of professional interest – and a personal one.

Hess lost his mother, Geraldine Hess, to breast cancer when he was still in college. Her

suffering inspired him not only to become a doctor but to become a scientist who could

transform health care.

Addressing breast cancer research supporters during the gathering, Hess expressed

optimism about the work toward a cure being performed at IU. He expresses a similar

message on the butterfly he pinned to the wall of the laboratory: “Remembering you

Mom! Miss you! We’ve come so far, and have just a bit farther to go.”

Barbara Bradley Baekgaard and Patricia R. Miller,

Vera Bradley co-founders, with Jay Hess, IU School

of Medicine Dean.

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A recent visit to the Indiana Universityoffered a different kind of update. Barbara

Vera Bradley co-founders, along with other

research toured the labs and heard

studies into finding a cure

The Vera Bradley Foundation Monogrammed Medicine Team

Research AdvancementsFIRST TO DEMONSTRATE THAT SEVERE NEUROPATHY IS AN INDICATION of a poor prognosis

for African American women.

• Severe neuropathy is a common side effect from chemotherapy. Neuropathy is painful numbness

and tingling in the fingers and toes. Researchers have developed a test to predict who will suffer

severe neuropathy based on patient DNA. Using this information, a national clinical trial is now

underway to find better drugs for this population.

• The national clinical trial will test two chemotherapy drugs and confirm a less toxic yet effective

drug to treat African American women with breast cancer. By looking at ancestry and how it might

contribute to side effects, survival for African American women will be improved.

GROWING HEART CELLS AND NERVE CELLS from a patient’s blood sample to better under-

stand, treat and prevent side effects from chemotherapy.

• Researching and seeing the effects of chemotherapy on heart tissue and nerves was

previously impossible.

• Beating heart cells are now growing in Dr. Bryan Schneider’s lab! By transforming a patient’s blood

into heart cells, researchers are learning how a person’s body responds to chemotherapy at the

cellular level. Chemotherapy-induced heart failure is a significant problem in cancer survivors.

• Nerve cells are also growing to help researchers understand how chemotherapy-induced

neuropathy develops.

ENROLLMENT MORE THAN DOUBLED in the Vera Bradley Foundation-sponsored

Monogrammed Medicine triple-negative breast cancer trial.

• Trial title: A Phase II Randomized Controlled Trial of Genomically Directed Therapy After

Preoperative Chemotherapy in Patients with Triple-Negative Breast Cancer.

• This trial is one of the first to look at the full genetics of a patient’s cancer and determine thera-

py accordingly. Patients who have a tumor remaining after initial treatment and have it surgically

removed are invited to participate before active cancer returns.

• Blood samples are taken from every woman in the trial. In a unique collaboration with researchers

at Purdue University, researchers are identifying tumor cells that are in patient blood. They are

captured and counted at the beginning and end of treatment. Less cells at the end of treatment

points to the effectiveness of the therapy.

A ONE-OF-A-KIND DNA MARKER TEST to identify which drugs will be effective as well as

tolerated by patients.

• The team discovered 10 of the makers. The test utilizes those markers, along with 23 additional

markers discovered by researchers all over the world.

Dr. Anna Maria Storniolo’s observation

sums up the progress made possible by

research at the Vera Bradley Foundation

Center for Breast Cancer Research at the

Indiana University School of Medicine

and research worldwide. Today, women

diagnosed with breast cancer are alive

because of research. Tomorrow, they’ll not

only be living longer and living better, but

many of them will avoid a breast cancer

diagnosis altogether.

“I refuse to say the word impossible because it just doesn’t feel like anything is impossible anymore.”

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Vera Bradley Foundation for Breast Cancer

26th Annual

CLASSICJune 1 – 3, 2019

Fort Wayne, Indiana

The annual Vera Bradley Foundation for Breast Cancer Classic gathers more than 2,500

guests, players and volunteers for a beautiful sporting event of golf, yoga and pickleball

to raise funds for breast cancer research. And, of course, an occasion like this wouldn’t be

complete without dinner galas, auctions and an exclusive sponsor reception.

Something special happens when we pool time, talents and resources … it’s the magic

of progress. Together we can advance vital research in breast cancer prevention and

treatment. Realizing the dream where one day, we can tell everyone with breast cancer

their disease is treatable and beatable.

You can be part of the progress. Treat your team and clients to complimentary tickets

to the event, a Vera Bradley Outlet Sale shopping preview or access to one-of-a-kind

experiences. Enhance the visibility of your commitment by featuring your company’s logo

in event materials, signage and the Vera Bradley Foundation for Breast Cancer website.

Additional highlights include:

• 300 yoga participants will enjoy a beautiful morning of pink yoga in the park

• 200 female players will serve up some friendly competition in doubles pickleball

• Nearly 420 female golfers will hit the links in 9-hole and 18-hole tournaments

• Close to 900 guests will be present at the tented Classic Celebration Dinner

• A special donor reception will be held on Sunday, June 2

2018 Classic total media impressions was 22,672,858 (That’s a big number!)

2019 Classic

Sponsorship Levels and Benefi ts

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$2

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$10

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$5

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$1,

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Benefi ts

On-stage recognition of your donation with a representative from your company

during Classic Celebration Dinner

Presentation by a Vera Bradley Foundation representative to your employees

at a company event or meeting; includes up to 100 small Vera Bradley gifts for employees

Complimentary team participation in a Vera Bradley Classic event of your choice: tennis,

18-hole golf or 9-hole golf; includes Celebration Dinner 4 2 1

Your company’s logo and link on the Vera Bradley Foundation website

(250,000 visits per year)

Your company information or logo item (upon approval) included in every Classic participant bag

(600 pieces)

Company mention and illuminated company logo at Classic Celebration Dinner

(1,400 total guests)

Company tribute or listing in Classic Program Spread Full Page w/Bleed

Full

Page

Half

Page

Quarter

Page

Program

Listing

Program

Listing

Name prominently displayed at all Classic events

Invitation for two guests to a private reception for Jewel Sponsors 10 8 5 2 1

Custom artwork for co-branded mailing inserts, postcards, web banner or storefront

window signs to promote your support of the Vera Bradley Foundation to your customers

Complimentary tickets for an exclusive sponsor shopping experience

at the 2019 Vera Bradley Annual Outlet Sale, Tuesday, April 9 200 100 50 25 16 10 6

Complimentary seating to a Celebration Dinner 12 6 6 4 2 2

Company name on sign at one Classic event

Company name on sign at registration table for one Classic event

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Vera Bradley Foundation for Breast Cancer

16th Annual

TICKLED PINKParty with a PurposeOctober 4, 2019

Fort Wayne, Indiana

Champion the cause with us at Tickled Pink, as we celebrate women and our shared

commitment to fi nding a cure during National Breast Cancer Awareness Month. The

Vera Bradley Design Center is the perfect setting to welcome colleagues and guests

with complimentary event tickets. Nearly 500 women ages 21 – 101 will savor creative

culinary selections and fi ne cocktails featuring the best of Fort Wayne’s caterers and

restaurants while mixing and mingling with Vera Bradley’s co-founders, designers

and team members. With an incredible silent auction and an exclusive behind-the-

scenes glimpse into the newest Vera Bradley colors, styles and trends, guests come

back, again and again, wondering what we’ll think of next. And, no one leaves empty

handed, a Vera Bradley Outlet Sale shopping opportunity and an exclusive Tickled

Pink parting gift rounds out the night. Join us as we connect, share and celebrate our

path of progress to fi nding a cure.

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2019 Tickled Pink

Sponsorship Levels and Benefi ts

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$2

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$10

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Blu

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5,0

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Pe

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Ca

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Co

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50

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Benefi ts

Presentation by a Vera Bradley Foundation representative to your employees

at a company event or meeting; includes up to 100 small Vera Bradley gifts for employees

Company mention on stage at event

(approximately 500 guests and volunteers)

Complimentary invitations to Tickled Pink 16 8 4 2 2

Your company information or logo item (upon approval) included in

every Tickled Pink guest bag (500 pieces)

Your company’s logo and link on the Vera Bradley Foundation website

(250,000 visits per year)

Your company’s name listed in event program

Invitation for two guests to a Spring 2019 private reception for sponsors 8 5 2 1

Custom artwork for co-branded mailing inserts, postcards, web banner or storefront window

signs to promote your support of the Vera Bradley Foundation to your customers

Complimentary tickets for an exclusive sponsor shopping experience

at the 2019 Vera Bradley Outlet Sale, Tuesday, April 9100 50 25 16 10 6

Company name on signage at entrance to event

Company name in auction room or hospitality tent

Company name at Registration Table

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THANK YOUfor your support

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The Vera Bradley Foundation for Breast Cancer

is an incorporated 501(c)(3) nonprofit organization.

For more information, please call

The Vera Bradley Foundation for Breast Cancer.

(260) 207-5283

verabradley.org