2019 integrated advertising portfolio

2019 Integrated Advertising Portfolio

January/February 2018

ClinicalLaboratory

News

An AACC Publication | Volume 44, Number 1

The Safe But Unsatisfi ed Patient

Docs Get Hooked on Drug Testing

WHY LABS LOVE

NON-FASTING LIPID PANELS

PAGE 4

CONTINUOUS QUALITY IMPROVEMENT

Drop in labor costs for an assay after implementing a new method and QC strategy

ClinicalChemistryVolume 64 • Number 5 • Pages 763–878 • May 2018 • www.clinchem.org

jalm.orgVOLUME NUMBER

02 04JANUARY

2018

AACC is a global scientific and medical professional organization dedicated to clinical laboratory science and its application to healthcare. Our leadership in education, advocacy and collaboration helps lab professionals adapt to change and do what they do best: provide vital insight and guidance so patients get the care they need.

AACC Members & Customers

Include lab professionals from around the world

(70% U.S.; 30% international)

Play an important role in purchasing

products and services for the

lab (67%)

About AACC

Represent the largest hospital,

commercial, and reference laboratories

2019 AACC Media Kit | 2

Print AssetsClinical Laboratory NewsAACC’s flagship and award-winning monthly news magazine, CLN is the authoritative source for timely analysis of issues and trends affecting clinical laboratories. It’s also rated the #1 valued benefit among members.

Page 4

Clinical Chemistry Published monthly, Clinical Chemistry is the #1 cited journal in the field and the leading forum for peer-reviewed original research in clinical laboratory medicine.

Page 7

Digital AssetsNEW! CLN Industry InsightsFeature your article on the CLN section of the AACC.org website and position your company as a thought-leader with this brand new sponsored content opportunity.

Page 10

CLN Special ReportThis digital opportunity provides industry suppliers a powerful venue to own and submit custom content in a particular category to be delivered in an CLN branded e-newsletter.

Page 11

AACC Run-of-Network AdvertisingAACC.org attracts more than 310,000 page views per month from laboratory professionals. Include your banner ad on the most prominent landing pages today.

Page 12

CLN StatAACC’s award-winning online news publication, CLN Stat keeps readers up-to-date on breaking news, emerging science, technology and research, and policy and regulatory initiatives of importance to the global clinical laboratory community.

Page 13

eTOC Alerts + Publication WebsitesMeasure ROI and extend your reach to millions of clinical lab professionals annually. Every AACC publication offers a respective eTOC Alert and website. Choose from CLN, Clinical Chemistry and JALM.

Page 14-15

AACC Annual Scientific MeetingRegistration BrochureMailed to more than 11,000 prospective attendees prior to the AACC Annual Scientific Meeting, the Registration Brochure is a great way to kick-start your pre-show marketing campaign.

Page 16

Program Guide + Exhibit GuideAttendees refer to the Program and Exhibit Guides extensively during the Annual Scientific Meeting & Clinical Lab Expo. These popular publications are also used as a valuable reference source long after the meeting ends.

Page 16

CLN Daily + CLN Daily AlertsThis official newspaper and e-newsletter of the AACC Annual Scientific Meeting provides live daily coverage of meeting activities and more exposure than any other publication.

Page 17-18

CLN Stat Annual Scientific Meeting EditionsThese special editions of CLN Stat will be distributed four times prior to the AACC Annual Scientific Meeting to more than 66,500 lab professionals.

Page 19

AACC Advertising Opportunities


AACC Advertising Sales Representative

Kevin McDonnell

National Sales Manager

The Townsend Group

2025 M Street, NW Suite 800

Washington, DC 20036

202.367.1259

kmcdonnell@townsend-

group.com

Overview

July 29–August 2, 2018Chicago, IL USA

70TH AACC ANNUAL

SCIENTIFICMEETING

& CLINICAL LAB EXPOJOIN THE GLOBAL LABORATORY MEDICINE COMMUNITY

PROGRAM GUIDE

LABORATORY

MEDICIN

E

CLINICALCOLLABORATION

June 2018

ClinicalLaboratory

News

An AACC Publication | Volume 44, Number 5PAGE 8

Molecular-Minded Colorectal Cancer Care

CERVICAL CYTOLOGY

AUTOMATION

Procalcitonin in Practice

Study � nds automation comparable to traditional cytology

LABORATORY INFORMATICSSMALL STEPS, BIG WINS

Print


May 2018

ClinicalLaboratory

News

An AACC Publication | Volume 44, Number 4PAGE 6

Picking Tests for Platelet

Function

International Quality Standards

LAB INSIGHTS DRIVE ERA OF

QUESTIONINGHBA1C TARGETS

Recommendations for glycemic control in patients

with type 2 diabetes

IMMUNOTHERAPY

ACP7-8%

ADA6.5-7%

Influential ReadersWith strong pass-along readership at facilities with high test volumes, Clinical Laboratory News reaches buyers at some of the largest testing labs in the marketplace.

AboutAs the leading not-for-profit news magazine in the field, Clinical Laboratory News (CLN) provides trusted news analysis for leaders in laboratory medicine. CLN delivers practical, insightful, and inspiring content that enables readers to adapt and thrive in a rapidly changing healthcare environment. The magazine is published monthly in print and online. All ads that appear in the print issue also appear in the CLN interactive digital issue.

Circulation: 40,000Total Readership: 180,000

Bonus Exposure!

Prints ads also appear in the CLN

digital edition.

Type of Laboratory %

Private Hospital 30%

State/County/Local Hospital 26%

Commercial/Reference Lab 15%

University 10%

Group Practice/POL 8%

Research/Blood/Pharma/Forensic/Vet 7%

Governement/Public Health Lab 3%

Veterans/Military Hospital 2%

Work Setting %

Clinical Lab 58%

IVD/Pharma/Biotech Company 10%

Purchasing Power

67% of CLN readers are involved in the purchasing process

$2,118,600Products recommended, specified and purchased in the last 12 months (average)

$11,540,000Total operating budget

Test Volumes in Readers’ Labs

40% of readers have a testvolume in their lab of more than 3 million.

< 50,000 9%

50,000-90,000 6%

100,000-499,000 14%

500,000-999,000 11%

1M-2.9M 20%

> 3M 40%

of CLN readers work in labs as directors, assistant directors, managers, supervisors, chief medical technologists, and/or technologists

CLN readers do not regularly read/receive the following publications: %

CAP Today 50%

Clinical Lab Products 64%

Dark Daily 83%

Genomweb 85%

Lab Manager 72%

Laboratory Equipment 74%

Medical Lab Management 71%

Medical Lab Observer 61%

The Pathologist 86%

• Automation and instrumentation

• Business side of laboratories

• Cutting edge assays and technologies

• Healthcare reform/policy news

• Hematology• Infectious diseases• Laboratory analytics• Laboratory management

• Medical guidelines involving lab testing

• Molecular diagnostics• Point-of-care testing• Quality control/quality

assurance

At least 8 out of 10 readers say CLN editorial on the following topics is useful/very useful:

53%

CLN Editorial StudyRuzinsky Research, July 2017

Print


2019 Editorial Calendar

Tech TalkShowcase your company’s latest technology to the CLN audience in this monthly advertorial feature.

Your 1/2-page horizontal feature will include a product image and upto 360 words.

Cost: $5,000 net per month

Featured Topics Deadlines

January/ February

• Managing Utilization of Toxicology Testing• The Path to Centralizing Microbiology Laboratories• Male Fertility Testing• CLIA-waived Testing Growth

Special Sections: Focus on Mass Spectrometry;Focus on Laboratory Stewardship

Space: Dec. 7Materials: Dec. 11

March

• Machine Learning Applications in Hematology• Testosterone in Post-menopausal Women• Is Automation/Innovation Really Able to Fill the Staffing Shortage Gap?

Space: Feb. 7 Materials: Feb. 11

April

• Comparing Antinuclear Antibody and Immunofluorescence Assays• The Link Between CVD and HIV Risk• What’s Left to Innovate in Traditional Clinical Chemistry Assays?

Special Section: Focus on Laboratory Stewardship

Space: Mar. 7Materials: Mar. 11

May

• Improving Antibiotic Stewardship• Can Software Really Make a Difference for Quality and Value Goals?• Liver Testing – NASH +

Special Section: Focus on Mass Spectrometry

Space: Apr. 5Materials: Apr. 11

June• High-Resolution NMR for Metabolic Diseases• The Link Between Opioids and Infectious Diseases• Where is There Room to Improve Quality Control?

Space: May 6Materials: May 10

July/August

• AACC Annual Scientific Meeting Issue• Surface Plasmon Resonance Clinical Biosensors• Microbiome Testing• How to Put Together the Pieces for Molecular Testing for Precision Medicine• Point of Care Professional Certification and How the POCT Professional Role is Evolving

Special Sections: Focus on Mass Spectrometry;Focus on Laboratory StewardshipBonus Distribution: AACC Annual Scientific Meeting Issue

Space: Jun. 7 Materials: Jun. 11

September• Update on Primary Aldosteronism• KDIGO Kidney Testing Efforts• What Ever Happened to Markers of Inflammation?

Space: Aug. 7 Materials: Aug.12

October

• AACC Annual Scientific Meeting Wrap-Up • Progress on Pediatric Reference Intervals• Diabetes Technology Breakthroughs• Cutting Through the Claims and Clutter on AI for Precision Cancer Care

Special Section: Focus on Laboratory Stewardship

Space: Sep. 6Materials: Sep. 11

November

• Testing for Designer Drugs• Coagulation Testing – New Testing Approaches• Testing for Naturopathic Practitioners

Special Section: Focus on Mass SpectrometryBonus Distribution: MEDICA 2019

Space: Oct. 7Materials: Oct. 11

December• Bioinformatics-Based Genetic Variant Analysis• Telomere Length for Heart and Bone Health• How to Retire an Old Test

Space: Nov. 7Materials: Nov. 11

Key Reader Habits

• Readers spent an average of 41 minutes reading each issue

• 87% took action as a result of reading CLN

AACC Advertising Sales Representative

Kevin McDonnell


202.367.1259

[email protected]

Print


Color Rates(over earned black & white rate)

Black + 1 process color +$495

Black + each add. color* +$820

Four-color +$1,200*CLN does not use spot or Pantone inks. Additional colors are matched using CMYK builds. Variations may occur from issue to issue due to color-building process.

Black & White Rates 1x 6x 12x 24x 48xFull Page $4,820 $4,635 $4,470 $4,255 $4,115

2/3 Page $3,565 $3,520 $3,430 $3,350 $3,250

1/2 Page $2,985 $2,900 $2,805 $2,745 $2,735

1/2 Island $2,490 $2,475 $2,425 $2,425 $2,425

1/3 Page $2,280 $2,240 $2,195 $2,195 $2,195

1/6 Page $1,290 $1,280 $1,270 $1,270 $1,270

Premium Position Rates

Cover 2 +15%

Cover 3 +10%

Cover 4 +25%

Opposite TOC +15%

Other Preferred Positions +10%

Advertising RatesFrequency rates: Frequency in Clinical Laboratory News, Clinical Chemistry and The Journal of Applied Laboratory Medicine combine to earn a total frequency discount for all three publications.

Earned rates: Rates based on number of insertions used within one calendar year, regardless of size. Space purchased by a parent company and subsidiaries is combined for accounting of earned rate.

Agency commission: 15% if paid within 60 days.

Cancellations: Must be received in writing by space closing date

Inserts, cover tips & outserts: Must be submitted for approval. Insertion and production fees may apply. Please contact advertising representative for costs, sizes and quantity.

Inches Millimeters

Page Unit Width Height Width Height2 Page SpreadTrim size 17.5 10.875 445 276Size with bleed 17.75 11.125 451 283

Full PageTrim size 8.75 10.875 222 276Size with bleed 9 11.125 229 283

2/3 Page VerticalTrim size 5.5694 10.875 141 276Size with bleed 6.1285 11.125 156 283

1/2 Page HorizontalTrim size 7.9 4.7 201 119Size with bleed 8.875 5.6 225 142


1/2 Page IslandTrim size 3.8576 7.25 98 184

1/3 Page VerticalTrim size 2.0833 10.125 53 257

1/3 Page SquareTrim size 4.4 4.4 112 112


Ad SpecificationsTrim Size: 8.75” x 10.875” Copy safe area: 0.25” in from trimBleed: 0.125” out from trim

Paper stock: 50 lb. coated web offsetType of binding: Saddle-stitchPrinting resolution: 133-line

Format• PDF/X-1a is the preferred file format.• CLN does not accept native file formats.• Create ads according to SWOP guidelines

for web coated printing (www.swop.org/certifications.html). Use CMYK web coated as the color space for all images; do not use compression on any images.

• To submit other file formats, contact Bill Malone at 202.835.8756 or [email protected].

• All advertising is subject to Publisher’s approval.

Send artwork materials and insertion orders to:The Townsend Group2025 M Street NW, Suite 800Washington, DC [email protected]

Print


ClinicalChemistryVolume 64 • Number 6 • Pages 879–987 • June 2018 • www.clinchem.org

Worldwide DistributionU.S. Distribution # %

New England 362 10%

Middle Atlantic 692 18%

East North Central 565 15%

West North Central 212 6%

South Atlantic 575 15%

East South Central 138 4%

West South Central 208 6%

Mountain States 169 4%

Pacific States 854 23%

Total 3,775 100%

International Distribution

# %

Canada 275 12%

Central America/Caribbean 18 1%

South America 88 4%

Atlantic Islands & Caribbean 15 1%

South Pacific/Australia/New Zealand 136 6%

Europe 1,134 50%

Africa 68 3%

Asia 407 18%

Middle East 111 5%

Total 2,252 100%

Reach Decision Makers

About The #1 cited journal in the field, Clinical Chemistry is read regularly by thought leaders in clinical laboratories and research laboratories. It has the highest impact factor at 8.6* among journals of clinical chemistry, clinical (or anatomic) pathology, analytical chemistry, and the subspecialties, such as transfusion medicine and clinical microbiology.

*Thomson Journal Citation Report 2017

Circulation: 6,000

Job Title %

Director/Manager/Administrator 37%

President/VP/Other Executive 11%

Pathologist/Other MD 14%

Research or Development Scientist/Engineer 9%

Chief Med Tech/Lab Supervisor/POCT 8%

Manufacturing/Operations/Marketing: 6%

Clinical/Regulatory Affairs 2%

Lab Technologist 3%

Type of Laboratory

Final selection in the lab 38%

Recommend product 25%

Evaluate options for purchase 15%

77% of Clinical Chemistry readers influence purchases for the clinical lab.

Purchasing Power

67+24+2+2+5+A

Hospital Lab 67%

Commercial/ Reference Lab/ Public Health Lab

24%

Group Practice/ POL 2%

Research Lab 2%

Other 5%

Print


ClinicalChemistryVolume 64 • Number 2 • Pages 247–420 • February 2018 • www.clinchem.org

Black & White Rates 1-5x 6-11x 12-23x 24-47x

Full Page $2,670 $2,585 $2,480 $2,430

2/3 Page $2,135 $2,035 $1,945 $1,935

1/2 Page $2,035 $1,945 $1,895 $1,860

1/3 Page $1,770 $1,735 $1,675 $1,640

1/4 Page $1,610 $1,600 $1,590 $1,570

Advertising Rates


Black + 1 process color +$480

Black + each add. color* +$795

Four-color +$1,205

Matched color +$655

Fifth color Rate upon request

Premium Position Rates

Cover 2 +$450

Cover 3 +$340

Cover 4 +$790

Opposite Cover 2/3 +$300

Opposite TOC +$500

Opposite First Text +$455

• Frequency rates: Frequency in Clinical Chemistry, Clinical Chemistry Abroad, Clinical Laboratory News and The Journal of Applied Laboratory Medicine combines to earn a total frequency discount for all publications.

• Earned rates: Rates based on number of insertions used within one calendar year, regardless of size. Space purchased by a parent company and subsidiaries is combined for accounting of earned rate.

• Agency commission:15% if paid within 60 days.• Cancellations: Must be in writing the first of month preceding month.

Abroad RatesAdvertisers may choose to reach only the international subscribers of Clinical Chemistry. These full page ads are placed in a special section of the issue.


Black + 1 process color $525

Black plus two process colors $535

Four-color $705

Issue Space Materials

January December 5 December 10

February January 2 January 7

March January 29 February 1

April February 27 March 4

May March 29 April 3

June May 2 May 7

July May 30 June 4

August June 27 July 2

September August 2 August 7

October August 28 September 2

November September 27 October 2

December October 30 November 4

Ad Deadlines

Black & White Rates 1-5x 6-11x 12-23x 24-47x

Full Page $1,915 $1,810 $1,730 $1,640

Advertising Sales RepresentativeKevin McDonnell


202.367.1259

[email protected]

Print


ClinicalChemistryVolume 64 • Number 7 • Pages 989–1130 • July 2018 • www.clinchem.org

Print


Inches Millimeters

Page Unit Width Height Width Height2 Page SpreadTrim size 17.25 10.125 438 257Size with bleed 18.25 11.125 464 283

Full PageTrim size 7.125 10.125 187 257Size with bleed 8.375 11.125 213 283


1/2 Page HorizontalTrim size 7.125 4.875 200 124Size with bleed 8.375 5.625 213 143




1/3 Page SquareTrim size 4.875 4.875 124 124



Ad Specifications Trim Size: 8.125” (206.38mm) x 10.875” (276.23mm)Keep live matter 0.125” (6.4mm) from all trim.

Paper stock: Inside pages – 40lb. Dependoweb Gloss; Covers – 8pt. Cadmus Gloss CoverType of binding: Perfect bindingHalftone screens: 133 line screen (maximum)

Format• Only TIFF, EPS, or PDF files are accepted.• The minimum requirement for resolution in raster

files are 1200 DPI/PPI for monochrome, 300 DPI/PPI for halftones (CMYK/Grayscale), and 600 DPI/PPI for combination halftones.

• All digital art submitted must be bitmap (monochrome), grayscale, or CMYK. RGB is not acceptable for print.

• All graphics should be submitted at their actual size; that is, they should be 100% of their print dimensions so that no scaling is necessary. Crop figures (or change the page size of your document) so that no unnecessary white space is left bordering the figure.

• We support the following Type 1 PostScript fonts for the creation of digital art figures: European PI, Helvetica, Mathematical, PI, Times Roman, Arial, and Symbol.

• All files must be accompanied by a digital color proof.

• No adjustments will be made to files, incorrect materials will be returned for correction.

• For detailed instructions on creating and submitting digital, visit http://art.cadmus.com/da/index.jsp.

• All advertising is subject to Publisher’s approval.2-page inserts: 8.625” (219 mm) x 11.375”(289mm)

4-page inserts: 17.125” (438mm) x 11.375” (289mm)

(Under Size Not Accepted)

• Trim: Live matter allow 0.125”(6.4mm) on all trim edges

• Stock weight: Max weight is 100# book, or not thicker than 0.0625”

(1.6mm)

• Quantity: Contact The Townsend Group.

• Materials: Must be submitted for approval to The Townsend Group

and arrive at the printer no later than the 15th of the month

preceding publication.

• Shipping: Clearly label insert packaging with the publication name,

issue date, quantity, and name of advertiser. Contact The Townsend

Group for shipping address.

Insert Requirements

Articles should be informative and explain trends, applications, or use cases of science, technology, and practice in laboratory medicine that are relevant to CLN readers. Articles will be reviewed by CLN editors before publication to ensure that meet all applicable guidelines and do not contain obvious grammatical errors. However, approved articles generally will not be copyedited: Advertisers are expected to submit complete and polished pieces ready for publication.

• Length: 800-1,300 words• Images: Up to 3 images at

300 x 250 pixels

• Video: An embedded link with image to a YouTube or Vimeo video is allowed and require additional editorial review.

• References: References are allowed, but not required unless scientific or other factual claims are made that may be unfamiliar to our readers. References should be numbered in the text.

• Authors: The authors must be clearly identified, including name, degree, and title/affiliation

• Logos: Include in your submission a company logo as well as the URL to which it should link.

CLN will prominently display “Sponsor Content” wherever Industry Insights articles are shown. In addition, each article will include the following disclaimer: “Industry Insights are created and paid for by advertisers. The views expressed in these articles do not necessarily represent AACC’s views, and their inclusion CLN is not an endorsement by AACC.”

For complete Article Guidelines & Requirements, please visit: bit.ly/2TgYieo

Space and materials due two weeks prior to launch date. Submit artwork and insertions orders to [email protected].


New Opportunity! Industry Insights is a new CLN program that features informational articles paid for and created by advertisers that are published on the CLN section of the AACC.org website.

This unique opportunity offers a great way for advertisers to position your company as thought-leaders and enhance your relationship with readers who already know CLN as a principled and reliable source of information.

Benefits include:

• Inclusion of article on the CLN section of AACC.org, which will be archived after initial release

• Banner ad on AACC.org to promote your article (60 days, 50,000 impressions)

Article Guidelines & Requirements

Digital

Industry Insights

Cost: $3,000 per article

Feature your content on the CLN section of

AACC.org!

https://bit.ly/2TgYieo


About Position your company as a thought-leader. CLN Special Report provides industry suppliers a powerful venue to own and submit custom content to be delivered in an CLN branded e-newsletter.

Choose from one of the following topics below and the CLN editorial staff will curate the best feature articles to accompany your message.

• Diabetes• Point-of-Care Testing• Personalized Medicine

(Genomics/Next-Gen Sequencing/Oncology)

• Molecular Diagnostics• Cardiac Markers• STDs/Infectious Disease• Laboratory Management• Women’s Health

Ad Specifications

Ad Unit Size

Wide Skyscraper160 x 600 (desktop)

300 x 250 (mobile)

Sponsored Content60 character headline and 275 character

description (including spaces)

Please also provide a web-ready logo and a redirect link(s) for the above

assets.

• Max File Size: 40k

• File Format: JPEG, GIF

• Space/Materials: Ten business days before posting date. Send artwork and

insertion orders to The Townsend Group at [email protected]

Digital

Special Report

Circulation: 66,500

Cost: $4,000 net per issue

160x

600

Sponsor your own exclusive CLN Special

Report!

mailto:[email protected]


About AACC.org serves as a valuable tool to all laboratory medicine stakeholders, providing essential, clinically relevant content to help laboratory professionals discover new adaptive solutions that advance patient care and bring better health to all people.

Advertising Rates & Specs

Ad Unit Desktop Mobile Rate*

Leaderboard 728 x 90 320 x 50 $50 CPM

Wide Skyscraper 160 x 600 250 x 250 $50 CPM

*Minimum buy of 20,000 impressions. Ads will appear on all pages except

the home page and areas of interest. Call The Townsend Group for more

information.

• Max File Size: 40k

• File Format: JPEG, GIF

• Mobile banner ads are optional, and included at no additional cost

• Ads will appear on both desktop and mobile devices unless otherwise

indicated on the insertion order

• Space/Materials: Seven days before posting date. Send artwork and

insertion orders to The Townsend Group at [email protected]

Digital

AACC Run-of-Network Advertising

Average Page Views/Month: 310,000

Average Unique Visitors/Month: 79,600

Google Analytics, July 1, 2017 - June 30, 2018

Leaderboard728 x 90 Desktop

Wide Skyscraper160 x 600 Desktop



Ad Unit Size Format File Size

Leaderboard 728 x 90 JPEG, GIF 40k

Skyscraper 120 x 600 JPEG, GIF 40k

Top Banner 468 x 60 JPEG, GIF 40k

Traditional Text Ad(5 word headline; 15 word description)

120 x 50 JPEG, GIF 15k

Callout Text Ad(5 word headline; 25 word description)

125 x 100 JPEG, GIF 30k

Bottom Banner 620 x 77 JPEG, GIF 40k

Product Showcase(5 word headline; 50 word description)

175 x 125 JPEG, GIF 30k

About CLN Stat keeps readers up-to-date on breaking news, emerging science, technology and research, and policy and regulatory initiatives of importance to the global clinical laboratory community.

This trusted and timely resource runs twice monthly, distributed to AACC members (5,600) the first Thursday of each month, and to AACC members and non-members (69,500) the third Thursday.

Combined Circulation: 75,100

Unique Open Rate:21%

Advertising Rates

Ad Unit 1x 3x 6x 9x 12x

Leaderboard $1,800 $1,710 $1,620 $1,530 $1,440

Skyscraper $1,540 $1,465 $1,390 $1,315 $1,235

Top Banner $1,540 $1,465 $1,390 $1,315 $1,235

Traditional Text Ad $385 $365 $350 $325 $305

Callout Text Ad $775 $740 $695 $660 $620

Bottom Banner $1,415 $1,345 $1,280 $1,205 $1,135

Product Showcase $1,520 $1,440 $1,370 $1,290 $1,210

Digital

• Advertising is included in both member and non-member versions

• Frequency discounts are based on placements within the calendar year

• Space/Materials: Two weeks in advance of publication date. Send artwork and

insertion orders to The Townsend Group at [email protected].

Ad Specifications

728 x 90

468 x 60

120 x

600


JALM eTOC Alert

Ad Unit Size Rate/Issue

Leaderboard and Skyscraper Package

(1) 600 x 60(1) 160 x 600Optional: 300 x 250 mobile ad

$2,500*

*Includes ad in JALM Online. See .


About eTOC Alerts notify AACC members and subscribers to read new online content. Choose from multiple ad placements in the CLN eTOC Alert or become the exclusive advertiser of the Clinical Chemistry or The Journal of Applied Laboratory Medicine eTOC Alerts. Clinical Chemistry also offers Journal Club and Clinical Case Studies opportunities.


CLN eTOC Alert

Ad Unit Desktop Size Mobile Size Rate/Issue

Top Leaderboard 728 x 90 300 x 250 $1,500

Top Wide Skyscraper 160 x 600 300 x 250 $1,680

Standard Leaderboard 728 x 90 300 x 250 $1,200

Standard Wide Skyscraper 160 x 600 300 x 250 $1,320

• Max File Size: 40k• File Format: JPEG, GIF• Video, third-party ads containing javascript, and flash-

based formats are not accepted• Space: 15th of the month preceding the month of issue• Materials: 22nd of the month preceding the month of

issue. Send artwork and insertion orders to The Townsend

Group at [email protected].

Digital

AACC eTOC Alerts

Clinical Chemistry eTOC Alert


Leaderboard and Skyscraper Package

(1) 600 x 60(1) 160 x 600Optional: 300 x 250 mobile ad

$1,000

Clinical Chemistry Journal Club or Case Studies


Leaderboard 600 x 60 $2,800

Quick Stats

CLN eTOC

• Circulation: 67,000• Open Rate: 14%

Clinical Chemistry eTOC • Circulation: 5,700• Open Rate: 29%

Journal Club • Circulation: 20,000• Open Rate: 20%

Case Studies• Circulation: 14,800• Open Rate: 21%

JALM eTOC• Circulation: 5,000• Open Rate: 32%

728 x 90

728 x 90

160x

600

160x

600



About Measure ROI and extend your reach to millions of clinical lab professionals annually. AACC’s publication websites offer prominent ad placements that generate valuable exposure for your products and services. Choose from CLN, Clinical Chemistry and JALM.


aacc.org/publications/cln clinchem.aaccjnls.org

Digital

AACC Publication Websites

Quick Stats

CLN

• Average Page Views/Month: 52,000

• Average Unique Vists/Month: 32,000

Clinical Chemistry • Average Page Views/

Month: 260,000• Average Unique Vists/

Month: 170,000

JALM• Average Page Views/

Month: 16,000• Average Unique Vists/

Month: 6,000

Google Analytics, July 1, 2017 - June 30, 2018

jalm.aaccjnls.org

• Max File Size: 40k• File Format: JPEG, GIF• Mobile banner ads are optional, and included at no additional cost

• Materials: Artwork and click URL due 7 days before posting date. Send artwork and

insertion orders to The Townsend Group at [email protected].

CLN Website

Ad Unit Desktop Mobile Rate


Skyscraper 120 x 600 250 x 250 $60 CPM

*Includes ad in the JALM eTOC Alert. See Page 13

JALM Website

Ad Unit Desktop Mobile Rate/Month



Clinical Chemistry Website

Ad Unit Desktop Mobile Rate



^Mnimum buy of 20,000 impressions.


Annual Scientific Meeting


71st AACC Annual Scientific Meeting & Clinical Lab ExpoAugust 4–8, Anaheim, CA

Show Summary

Exhibit Floor Space . . . . . . . . . . 257,000 sq. ft.

Exhibiting Companies . . . . . . . . . . . . . . . . . . 817

Attendees . . . . . . . . . . . . . . . . . . . . . . . . . . 8,837

Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . 10,246

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19,083

69% of attendees surveyed

spent 4-8 or more hours in the

Exhibit Hall.

Education Level

Bachelor’s Degree . . . . . . . . . . . . . . . . . . . . 35% (BA/BS/BSMT)

Master’s Degree . . . . . . . . . . . . . . . . . . . . . . 27% (MA/MS/MBA)

Doctoral Degree . . . . . . . . . . . . . . . . . . . . . . 19% (PhD)

Medical Degree. . . . . . . . . . . . . . . . . . . . . . . . 8% (MD)

MD and PhD. . . . . . . . . . . . . . . . . . . . . . . . . . . 3%

Associates Degree. . . . . . . . . . . . . . . . . . . . . .3%

Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%

MBA and JD. . . . . . . . . . . . . . . . . . . . . . . . . . . 2%

ATTENDEE DEMOGRAPHICS

Purchasing Roles Multiple Responses Allowed

Evaluate Options for Purchase

Recommend Products

61%

49%

35%

The AACC offers a great venue for us to introduce our capabilities to the IVD and Biotech communities. As a custom plastics molder, we appreciate the opportunity to be in front of a focused audience. Looking forward to Anaheim in 2019.

ELIZABETH ROBERTS, Sales & Marketing Manager, Currier Plastics, Inc.

58% of attendees surveyed plan to

purchase a product within 2 years based

on interactions with AACC exhibitors.

31% plan to make a purchase within 1 year.

Organization’s Primary Function

Diagnostic Company

Hospital/Health System/Health Clinic

Medical Devices/Pharma/LIS/Biotech

Government Agency

Consulting Company

Other

Education Institution

20%

29%

12%

2%

2%

5%

5%

All data based on 2018 Attendee Registration Report and 2018 Attendee Survey responses.

“ ”

Final Selection in Lab

Director/Assistant Director

30%

Marketing/Sales/Analysis 7%

POCT/QA 3%

Scientific/Regulatory Affairs 4%

President/VP/ Other Executive 8%

Manufacturing/Operations 1%

Student/Fellow 4%

Clinical Chemist/ Pathologist/ Other MD 7%

Lab Technologist 3%

Consultant 2%

Chief Med Tech/Lab Supervisor 8%

Other 2%

Lab Manager/Lab Administrator 9%

Laboratory/Laboratory System 25%

Positions and Titles

Educator 1%

Research or Development/ Scientist/ Engineer 11%

Show Summary

Exhibit Floor Space257,000 sq. ft.

Total Attendance19,000+

Exhibit Hall817 companies

About The AACC Annual Scientific Meeting & Clinical Lab Expo is the world’s largest gathering of clinical lab professionals from around the world, attracting more than 20,000 decision makers and influencers from the IVD marketplace.

“The AACC offers a great venue for us to introduce our capabilities

to the IVD and Biotech communities. As a custom plastics molder,

we appreciate the opportunity to be in front of a focused audience.

Looking forward to Anaheim in 2019.”ELIZABETH ROBERTS

Sales & Marketing Manager, Currier Plastics, Inc.

58%of attendees surveyed plan

to purchase a product within 2 years based on interactions

with AACC exhibitors.

Advertising SalesKevin McDonnellThe Townsend [email protected]

Exhibit & Sponsorship SalesMichele LaFranceJ. Spargo & [email protected]

AACC Corporate RelationsTeresa FaveroDirector, Corporate [email protected]

Connect with the AACC Sales Team today to finalize your Annual Scientific Meeting advertising, exhibit and sponsorship plans.

Positions and Titles

Source: 2018 Clinical Lab Expo Show Attendee Survey








POSTE

RS

LABORATORY

MEDICINERESEARCH

CLINICAL

EXHIBIT GUIDE


70TH AACC ANNUAL

SCIENTIFICMEETING



70TH AACC ANNUAL

SCIENTIFICMEETING


PROGRAM GUIDE

LABORATORY

MEDICIN

E

CLINICALCOLLABORATION


www.aacc.org/2018am

70TH AACC ANNUAL

SCIENTIFICMEETING

& CLINICAL LAB EXPO

SCIENTIFIC SESSIONS

REGISTER BY JUNE 14 AND SAVE

TECHNOLOGY

HEALTH

MEDICINE

INN

OVA

TION

CO

MMUNITY

As of 4/12/18. For the most up-to-date information, use the session search on www.aacc.org/2018am.

Ad Unit Trim Bleed Net Rate

Cover 2 9 x 6” 9.25 x 6.25” $5,250

Cover 3 9 x 6” 9.25 x 6.25” $3,675

Cover 4 9 x 6” 9.25 x 6.25” $5,250

Full Page 9 x 6” 9.25 x 6.25” $3,675


Registration Mailer

Sent to more than 25,000 potential attendees and posted online in April, the Registration Mailer is a key source of information about the 71st AACC Annual Scientific Meeting. Reserve the cover positions for maximum exposure. Advertisers also receive:

• One (1) rotating 160 x 600 wide skyscraper on the AACC Annual Scientific Meeting website (scheduled to be online March 2019)

• Your company name/logo on a slide prior to each plenary session

• Contribution to priority point ranking for future booth assignments

Program Guide and Exhibit Guide

Become the exclusive sponsor of the Program Guide and Exhibit Guide. Both publications are used extensively by attendees during and after the Annual Scientific Meeting ends—the Program Guide (4,500 copies) for educational sessions, speakers and schedule information and the Exhibit Guide (15,000 copies) for exhibitor information.

Exclusive Sponsorship: $38,500 (pending 2018 sponsor renewal)

Program Guide Trim Bleed

Cover 2, 3, and 4 8.5 x 11” 8.75 x 11.25”

Space by February 2

Materials due February 16

Space by May 4

Materials due May 11

Ad Specifications

Exhibit Guide Trim Bleed

Cover 2, 3, and 4 8.5 x 11” 8.75 x 11.25”




CLN Daily

The only official newspaper of the AACC Annual Scientific Meeting & Clinical Lab Expo, CLN Daily provides more exposure than any other publication and features live daily coverage of meeting activities, exhibit hall and much more. AACC will publish four, two-section editions of CLN Daily on Monday to Thursday of the Annual Scientific Meeting & Clinical Lab Expo. Issues will be distributed at select hotels, the convention center and shuttle buses.

Advertising in CLN Daily:• Protects and enhances your booth

investment• Gives you direct access to more than

20,000 laboratory medicine professionals• Maximizes your on-site effectiveness and

long term recognition• Earns you triple AACC Priority Points

Ad Unit Size (inches)

Rate Includes Four Issues

Tabloid Full Page 10” x 14” $7,490

Tabloid Island 7” x 10” or 10 x 7” $6,330

Tabloid 1/4 page 4.75” x 7” $2,455

Tabloid Page Spread 21” x 14” $15,020

Tabloid Island Spread 15” x 10” $12,670

Cover 2 10” x 14” $9,390

Cover 4 10” x 14” $8,635

Cover Tip 6” x 4” $9,700

Bound-in Inserts 7” x 10” $10,700

Bottom Banner 2” x 10” $7,500


Cover Tips and Bound-in Inserts: Advertiser supplied. Cover tips are spot glued on the front cover and inserts should be single leaf with lip.

Placement: Advertising, with the exception of premium positions, will be rotated daily within each section.

Payment/Cancellation: Payment is due prior to the meeting dates. All signed agreements are firm. No cancellations accepted after closing.

Mechanical Specifications:• Trim Size: 11” x 15” • Bleed: Publication does not bleed, except for spread ads across the gutter• Paper stock: 50# white offset, non-gloss stock • High-Resolution PDF files required with all fonts embedded.• All colors should be CMYK process, no spot colors.• 85-line screen on all images preferred; 100-line screen acceptable.• Printed proof of the PDF file itself is required with artwork submission. If a proof is

not sent, AACC is not responsible for the outcome of the ad.• Advertiser will be billed at cost for time required to prepare files to above

standards.

Ad Creation: Maximum combined density of 240 percent with only one solid. Two secondary colors should not exceed 75 percent each. Any single color not intended to print solid should not exceed 80 percent. Additional 10 percent under-color removal for cyan. Type should be surprinted in areas having tint values of 30 percent. Four-color type reverses should not be smaller than 10 points (14 points if using a narrow face font). Reverses should only be used out of areas having at least 70 percent tone value in black, magenta, or cyan. Color reproduction is assured to generally accepted industry standards for cold web newspaper printing.

Space by July 8

Materials due July 15




CLN Daily Alerts

CLN Daily Alerts will be emailed to 66,500 recipients every day of the Annual Scientific Meeting & Clinical Lab Expo and will feature meeting highlights and content from the CLN Daily. Space is limited and will sell quickly. Call today to confirm your participation.

Available Dates• Monday, August 5, 2019• Tuesday, August 6, 2019• Wednesday, August 7, 2019• Thursday, August 8, 2019


• Max File Size: 40k• File Format: JPEG, GIF• Materials: Artwork and click URL due 7 days before

posting date. Send artwork and orders to The

Townsend Group at [email protected].

Ad Unit Size Per Issue

Top Leaderboard 600 x 200 $1,680

Leaderboard 2 530 x 120 $1,500




Top Leaderboard600 x 200

Leaderboard 2530 x 120







Ad Unit Size Headline Body

Leaderboard 728 x 90 -- --

Skyscraper 120 x 600 -- --

Top Banner 468 x 60 -- --

Bottom Banner 620 x 77 -- --

Product Showcase 175 x 125 5 words 50 words

Callout Text Ad 125 x 100 5 words 25 words

Traditional Text Ad 120 x 50 5 words 15 words

Ad Unit 1 issue 2 issues 3 issues 4 issues

Leaderboard $1,655 $3,140 $4,465 $5,610

Skyscraper $1,405 $2,660 $3,790 $4,765

Top Banner $1,405 $2,660 $3,790 $4,765

Bottom Banner $1,285 $2,430 $3,475 $4,285

Product Showcase $1,375 $2,620 $3,710 $4,685

Callout Text Ad $700 $1,340 $1,885 $2,380

Traditional Text Ad $340 $660 $930 $1,190

Advertising Rates

Ad Specifications

CLN Stat Annual Scientific Meeting Editions

AACC’s online news publication dedicated to the AACC Annual Scientific Meeting, CLN Stat presents a great opportunity to reach prospective attendees and all AACC customers before the event. Banner advertising space is limited and will sell out quickly. Reserve early to secure a spot.

Available Date• Tuesday, July 9, 2019• Tuesday, July 16, 2019• Tuesday, July 23, 2019• Tuesday, July 30, 2019


• Max File Size: 40k• File Format: JPEG, GIF• SPace/Materials: Space, srtwork and click URL due 14 days before

posting date. Send artwork and orders to The Townsend Group at

[email protected].

Circulation:66,500

Open Rate:11%


AACC Advertising Sales

Kevin McDonnellThe Townsend [email protected]

AACC Corporate Relations

Teresa FaveroDirector, Corporate [email protected]

AACC Exhibit & Sponsorship Sales

Michele LaFranceJ. Spargo & [email protected]

AACC Headquarters

900 Seventh Street NW, Suite 700Washington, DC 20001800.892.1400www.aacc.org

mailto:kmcdonnell%40townsend-group.com?subject=



2019 integrated advertising portfolio

Documents