2019 jci world congress user’s guide€¦ · 2019 jci world congress user’s guide contents 2...

12019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE

2019 JCI World Congress User’s GuideContents

2 Introduction to JCI World Congress Visual Identity

3 Overview of JCI Corporate Identity Guidelines

6 List of Templates and Files Included in the Kit

7 Explanation of File Formats

9 Using the Banner Templates

11 Using the Brochure Templates

14 Using the Multimedia Templates

16 Using Presentation Templates

17 Using Print Templates

19 Pre-Print Checklist


Introduction to JCI World Congress Visual IdentitySending a Positive Message

During the promotion, preparation and execution of

this JCI World Congress, the Congress Organizing

Committee will need to produce many different

communication and marketing materials. As part of

an effective communication strategy, it’s important to

remember that every piece of communication, whether

a banner, an email, a brochure or a video, sends a

message. If all materials associated with an event are

consistent, engaging and professional, the viewer

will understand that the World Congress will also be

engaging and professionally executed. However if the

materials are confusing and have inconsistent quality, it

implies that the event itself will be just as inconsistent.

As you have the responsibility to organize an official JCI

Event, the quality of the promotional and print materials

reflects not only on the event, but on JCI as a global

organization.

Unity and Consistency

For every JCI World Congress, the JCI World

Headquarters prepares a variety of design templates

to help the Congress Organizing Committee create high-

quality promotional, marketing and print materials that

will help increase attendance, improve the delegates’

experience and raise the professionalism of the event.

These templates represent a minimum standard level

for all JCI international events and help your committee

follow JCI’s Corporate Identity. When used properly, the

templates create a unified look among all the JCI Events,

which reinforces the JCI image around the world.

Using the Templates

The templates in this kit should provide a general visual

direction and unity throughout all World Congress

items. The templates are suggested designs that can

be modified in size and layout according to the World

Congress’ specific needs. In most cases, there are

multiple designs to choose from. Simply select the

layout that is preferred or most appropriate for the use.

The committee is encouraged to adapt the designs for

additional uses not listed. Whenever changing the size of

an image, picture or text, it is important to maintain the

proportions, so that it doesn’t become distorted.

JCI Corporate Identity Guidelines

While you are free to change the size, layout, photos

and orientation of the templates as needed, you must

follow the JCI Corporate Identity Guidelines for use of

color, font and logo at all times. Highlights from these

guidelines are described on the following pages and the

complete JCI Corporate Identity Guidelines is included

with the design templates. Email [email protected] with any

questions.

Final Approval of Materials Before Production

Before the materials are sent to the printer, the

committee must send a PDF proof to JCI World

Headquarters staff for approval so we can verify

correct logo usage. We also recommend that you

check the file format and size requirements with your

printer well before your print deadline. Please email

the proofs to JCI Events ([email protected]) and

JCI Marketing ([email protected]) before final printing.

mailto:identity%40jci.cc?subject=

mailto:events%40jci.cc?subject=

mailto:marketing%40jci.cc?subject=


Overview of JCI Corporate Identity GuidelinesJCI and World Congress Logo

Your World Congress logo must include the JCI logo

incorporated into it at all times. This is the logo that was

approved by JCI World Headquarters.

Always ensure that the JCI and World Congress

logos are not changed in any way. Do not change the

proportions or stretch the logo. The elements of the logo

may not be redrawn or recreated. The proportion and

layout of the logo must not be changed. Regarding the

JCI logo, the TM must be present at all times to reserve

JCI’s trademark.

Below you can see the correct forms of the JCI logo.

In addition to the JCI aqua, the logo may also appear

in white or black. Please note that this form of the JCI

logo is only used on the international level. For more

information about the JCI logo and its usage, please

refer to the JCI Corporate Identity Guidelines which are

included in your design pacakge under “Guides.”

Minimum Space

The JCI and World Congress logos should always have

a minimum clearance zone around it. This ensures clarity

of communication and prevents the logo from becoming

lost or crowded.

Approximately this proportional amount of free space

should be left around the logos at all times.


Overview of JCI Corporate Identity GuidelinesJCI Color Palette

The JCI color palette consists of six colors: one primary

color, JCI Aqua and five secondary colors. The JCI

Corporate Identity Guidelines state that the JCI Aqua

must be a prominent color on all JCI materials. This

includes all visual materials associated with any JCI

organization or any JCI Event.

Below you will find the Pantone, CMYK and RGB codes

for each of these colors. Pantone is an international color

ink matching system. CMYK stands for cyan, magenta,

yellow and black, the four ink colors used for most

printing. RGB stands for red, green and blue, which is the

color system used to specify colors on a screen (web,

projections). The final form for your design, whether print

or screen, will determine which color system you should

use. Your printer or graphic designer can help answer

any questions you have about your specific uses.

Congress Color Palette

The 2019 JCI World Congress in Tallinn, Estonia designs

incorporate three primary and three secondary colors.

Primary Colors

Secondary Colors

JCI AquaPANTONE 2925 C

CMYK 87-23-0-0

RGB 0-151-215

JCI Aqua must be a prominent

color on all JCI materials.

JCI NavyPANTONE 2726 C

CMYK 83-60-0-0

RGB 58-103-177

JCI GreenPANTONE 376 C

CMYK 56-0-100-0

RGB 125-194-66

Tallinn BlueCMYK 57-100-7-0

RGB 0-106-172

JCI PurplePANTONE 2582 C

CMYK 47-65-0-0

RGB 145-108-175

JCI OrangePANTONE 1665 C

CMYK 0-63-100-0

RGB 243-113-33

JCI RedPANTONE 201 C

CMYK 0-100-63-29

RGB 158-27-177

Tallinn Mint GreenCMYK 59-100-33-0

RGB 81-194-185

Tallinn Light PurpleCMYK 59-100-0-0

RGB 131-41-144

JCI AquaPANTONE 2925 C

CMYK 87-23-0-0

RGB 0-151-215

Tallinn PurpleCMYK 45-100-0-51

RGB 91-0-83

Tallinn CoralCMYK 0-52-47-0

RGB 242-146-124


Overview of JCI Corporate Identity GuidelinesJCI Font: Helvetica Neue

All of the weights and styles in the Helvetica Neue (also

called Neue Helvetica) family are permitted. Please

note that Helvetica Neue is not the same as Helvetica.

The designer or printer editing the files must have the

fonts installed in the computer in order to edit the text

properly. With the World Congress templates, we provide

the font files for the whole Helvetica Neue family in Open

Type Pro format, which works in both Mac and Windows

computers. In addition, in case of problems with the

Open Type fonts, you will find many of the styles in the

Helvetica Neue font family in Mac Postscript format

and the files for Helvetica Neue Roman, Italic, Bold in

Windows Postscript format. Please use the font files

included here only for official JCI Event materials. Do not

redistribute any of the fonts for personal or commercial

use, as this is against copyright laws. The only time when

it is acceptable to use a font other than Helvetica Neue is

when it is not available, for example in emails or shared

documents where people who do not have access to the

font. In this case, Arial should be used instead.

2019 JCI World Congress Font: Aino

All of the weights and styles in the Aino family are

permitted. Aino should not be used for body text as it is

only to be used for titles and subtitles. The designer or

printer editing the files must have the fonts installed in

the computer in order to edit the text properly. With the

World Congress templates, we provide the font files for

the whole Aino family in Open Type Pro format, which

works in both Mac and Windows computers. Please

use the font files included here only for official 2019 JCI

World Congress materials. Do not redistribute any of the

fonts for personal or commercial use, as this is against

copyright laws.

Helvetica Neue ThinHelvetica Neue LightHelvetica Neue RomanHelvetica Neue MediumHelvetica Neue BoldHelvetica Neue HeavyHelvetica Neue Black

Helvetica Neue Condensed ThinHelvetica Neue Condensed LightHelvetica Neue CondensedHelvetica Neue Condensed MediumHelvetica Neue Condensed BoldHelvetica Neue Condensed HeavyHelvetica Neue Condensed Black

Aino Headline Aino RegularAino Bold


List of Templates Included in the PackageBanners

• Horizontal Banner

• Vertical Banner

Brochures

• Destination: Tallinn, Estonia

• Newsletter

• Program Brochure

• Tri-fold Marketing Brochure

Multimedia

• Facebook Event Cover

• Facebook Cover

• Facebook Frame & Twibbon

• LinkedIn Cover

• Profile Image

• Promotional Email Footer

• Promotional Image

• Snapchat Geofilter

• Twitter Cover

Presentations

• PowerPoint 4:3

• PowerPoint 16:9

Print Templates

• Certificate

• Generic Sign

• Invitation

• Poster

• Promotional Card

Also in the PackageGuides

• 2019 − 2023 JCI Strategic Plan

• 2019 Tallinn User’s Guide

• 2019 Tallinn Identity Sheet

• JCI Corporate Identity Guidelines

• JCI Style Guide

Color Swatches

• Tallinn colors

• JCI CMYK colors

• JCI RGB colors

Fonts

• Complete Helvetica Neue family in Open Type

(recommended for Windows or Mac)

• Partial Helvetica feue Family in Mac Postscript

• Helvetica Neue Roman, Bold and Italic in Windows

Postscript

•Complete Aino family in Open Type (recommended for

Windows or Mac)

Logos

• World Congress logo in variety of print and web

formats. This logo must appear on all World

Congress-related materials.

• JCI logo in variety of print and web formats. This logo

must appear on all World Congress-related materials.

Photos

• All touristic photos in JPG formats.

Vectors

• All vector images are in AI formats.


Explanation of File FormatsThe design template files in this kit were prepared using

professional desktop publishing and image editing

software and are meant to be used by a print or design

professional. If there is not currently someone on your

committee with professional experience in print and

access to the software, it will be necessary to find

someone with this expertise who can assist you.

Technical Specs

The files were prepared on a Mac computer running

macOS Mojave 10.14 and using 2019 Adobe

Photoshop CC 20.0.1, Adobe Illustrator CC 23.0 and

Adobe InDesign CC 14.0. If your designer does not have

access to these programs, it is possible that they may

find compatibility problems when attempting to open and

edit the files. If your designer needs the files in the format

of an earlier version of one of the programs listed above,

you may email [email protected] to request it.

To save space and avoid duplicate files, there is only one

folder in the package of pictures linked to all the Adobe

InDesign files.

Below is an overview of the file formats you will find

in the kit. If you have any additional questions about

compatibility or opening the files, contact your design or

print professional.

.ai

The file extension .ai is used by the vector image

program Adobe Illustrator. Vector art can be enlarged or

reduced to any size without losing image quality. It can

be opened and edited by using graphic arts software

that handles vector art, such as Adobe Illustrator,

Freehand or Corel. The text will only be displayed

properly if the computer also has the fonts that are used

in the document installed. EPS files can be linked to

Adobe InDesign files. EPS files can be opened in Adobe

Photoshop, but then it will be rasterized and will not be

able to be enlarged without losing image quality, unless

specified as a Smart Vector Graphic.

.ase

An Adobe Swatch Exchange (ASE) is a file format for

importing color sets into Adobe Creative Suite programs,

including Adobe InDesign, Adobe Illustrator and Adobe

Photoshop. Open the ASE in the swatches palette to

load the JCI color palette and your JCI Event color

palette into your project.

.eps

An EPS file is a format that supports vector art. Vector

art can be enlarged or reduced to any size without losing

image quality. It can be opened and edited by using

graphic arts software that handles vector art, such as

Adobe Illustrator, Freehand or Corel. The text will only

be displayed properly if the computer also has the fonts

that are used in the document installed. EPS files can be

linked to Adobe InDesign files. EPS files can be opened

in Adobe Photoshop, but then it will be rasterized and

will not be able to be enlarged without losing image

quality, unless specified as a Smart Vector Graphic.

.indd

The file extension .indd is used by the layout program

Adobe InDesign. This format can only be opened with

the program Adobe InDesign.



Explanation of File Formats Continues.jpg

A JPG is a raster graphic format which stores a group

of pixels. This file format is widely used to display

photographic images and can be viewed on almost any

computer, but text in the file is not editable. JPG files can

be opened with almost any image viewing software. JPG

files can be placed in Microsoft Word, Excel, PowerPoint

and Publisher files. As with any raster graphic file, the

image cannot be enlarged without losing image quality.

.pdf

PDF files can be viewed with Adobe Acrobat Professional

or Adobe Reader that is downloadable for free from

www.adobe.com. The text of a PDF file is usually not

editable. Like a raster file, a PDF image cannot be

enlarged significantly without losing image quality. The

PDFs available in this kit are meant to be samples to

show what the design template looks like.

.png

PNG is another raster image file format similar to JPG

and TIF files. This format is best used for digital designs

and small print designs, such as social media, on

screen presentations, invitations and brochures. It is not

recommended to use PNG on large print designs like

banners and posters. As with any raster graphic file, the

image cannot be enlarged without losing image quality.

.ppt

This file format can be opened by Microsoft PowerPoint,

which is included in Microsoft Office. The materials

available in this format are intended to be used as a

PowerPoint presentation template or to allow you to edit

and print a document using a home or office computer

and printer without having to use a professional printer.

.tif

This is a raster image file format similar to JPG files, but

better for printing and for linking into Adobe InDesign

files. You will most likely find them in the “pictures” folder

and associated with an Adobe InDesign file. As with any

raster graphic file, the image cannot be enlarged beyond

100% without losing image quality.

.zip

A ZIP file is a compression file used in order to reduce

the file size and protect the files inside. Double click to

uncompress the file and access the files inside.

http://www.adobe.com


Banner TemplatesThis kit contains templates for two categories of banners:

horizontal and vertical. The banner templates were

created in Adobe InDesign, a layout program that uses

the file extension .indd. Refer to Page 7 of this document

for more information on InDesign files.

These designs are templates, and you will need to add

or edit the text and adjust the layouts as necessary for

the events and venues. If you need to print at a different

proportion or size, adjust the file as needed. The images

must be at least 300 DPI at 1/3 of the final size in order

to print clearly. Check with your printer for their exact file

specifications well before your print deadline to avoid

printing delays.

Horizontal Banner

These designs can be used for welcoming attendees, for

registration, to display World Congress sponsor logos,

or for any other event title during the World Congress

outside the venue, or for meetings. The templates shown

with text are meant to be used for a specific event. You

must remove the text “General Assembly” and put in

the event name such as “JCI World Public Speaking

Championship.” When writing the event title, double

check with the JCI website or the JCI Style Guide to be

certain that you are using the official title.

File format: Adobe InDesign (.indd)

File dimensions: 1/3 size (90 cm x 30 cm)

Finished size: 270 cm x 90 cm

Adjust the file size, dimensions and layout as needed

for venue.


Banner TemplatesVertical Banners

Like the horizontal banner templates, these designs can

be used to display World Congress sponsor logos, the

name of the World Congress outside the venue, welcome

banners or for meetings banners. They are designed to

be versatile banners to be placed at the entrances to the

hotels, venues or other locations where you would like to

display the name of the event. If you need more or less

space for sponsor logos, feel free to move the elements

of the banner to accommodate the logos you need

to display. You can also use these templates to make

meeting banners by putting the event title in the white

space instead of the logos.


File dimensions: 1/3 size (30 cm x 90 cm)

Finished size: 90 cm x 270 cm

Adjust the file size, dimensions and layout as needed

for venue.


Brochure TemplatesThis kit contains templates for different types of

brochures: Destination: Tallinn, Estonia, tri-fold marketing

brochure and program brochure. The templates were

created in Adobe InDesign, a layout program that uses

the file extension .indd. For more information on Adobe

InDesign, its use and associated files, please refer to

Page 7 of this document.

Destination: Tallinn, Estonia

This document is designed to provide delegates

with important and practical information concerning

the Congress program and the host city as well as

travel recommendations. The current text in the file is

placeholder text to help demonstrate how the brochure

will look after content is finalized.

The committee is responsible for supplying JCI

World Headquarters with all information. JCI World

Headquarters is responsible for designing and

sending the document to all registered delegates prior

the World Congress. JCI World Headquarters will

contact the committee regarding this document. Sample

documents from previous World Congresss are included

for your reference.


Dimensions: A4 (21 cm x 29.7 cm)

Adjust the design and layout as needed.


Brochure TemplatesProgram Brochure

The program brochure should contain complete program

information and should be distributed to every delegate

and attendee. The template contains various page

layouts that you should adapt to your needs. You will

need to add more pages according to the amount of

content. Adjust the visual elements and spacing as

needed to fit the text. Currently there is placeholder text

in the file to demonstrate the text styles and suggested

text layout. Work with JCI World Headquarters prior to

printing to ensure that you have all of the proper and

accurate information.


Final folded dimensions: A4 (21 cm x 29.7 cm)

Adjust the design and layout as needed each day.

For the program brochure, we suggest including

content in this order:

• Table of contents

• Messages of greeting (JCI President, Secretary

General, Congress Director, National President,

Local President). You may also include letters from

government officials like mayor, governor, minister, etc.

Very high level officials can appear before the JCI order.

Other officials can appear at the end or according to

local protocol.

• Practical info for delegates (World Congress

transportation schedules, airport transfer info,

delegates bags, ticketing, emergency info, etc.)

• Map of the venues and rooms

• Program of events

• Keynote speakers’ biographies and information

• Training program details (Seminar course descriptions

and information, JCI Official Course descriptions and

information)

• Related programs such as First Timers Orientation,

Senate program, etc., if applicable

• Excursion and tourism information

• Congress Organizing Committee info and chart

• Additional maps (city maps, public transportation

maps, etc.) and additional info about the host location,

if applicable

• Sponsors ads or upcoming JCI Event ads (if applicable)


Brochure TemplatesCongress Newsletter

The Congress Organizing Committee is encouraged to

create a daily newsletter with reporting on the events

of the previous day during the Congress. This template

can be used every day to create a newsletter that is

consistent with the other Congress materials. The text

in the file is placeholder text to demonstrate how the

newsletter could look after the content is added. The

newsletter team will need to replace all the text and add

relevant photos.


Final folded dimensions: A4 (21 cm x 29.7 cm)

Adjust the design and layout as needed each day.

Tri-fold Marketing Brochure

The marketing brochure is intended to contain

information and photos promoting the World Congress. It

is intended to be distributed prior to the World Congress

during promotional visits to encourage people to register.

We recommend including basic World Congress touristic

and registration information. Adjust the visual elements

and spacing as needed to fit the text. Currently there is

placeholder text in the file to demonstrate the text styles

and suggested text layout.


File dimensions: A4 (29.7 cm x 21 cm)

Final folded dimensions: 9.9 cm x 21 cm

Adjust the file size, dimensions and layout as needed.


Multimedia TemplatesSocial Media Cover Photos

Social media will be a main platform to promote the

World Congress and communicate information about

the event. The following images have been created

according to the specifications for cover photos of each

individual platform.

Facebook Event

File format: JPG

Dimensions: 1920 x 1080 pixels

Facebook Page

File format: JPG


LinkedIn

File format: JPG


Twitter

File format: JPG



Multimedia TemplatesPromotional Email Footer

These images can be attached below email signatures to

promote the event.

File format: JPG


Profile Images

Profile images can be used to replace regular social

media profile photos to show support and raise

awareness of the World Congress.

File format: JPG


Social Media Promotional Images

A variety of horizontal and square images can be

used along with any promotional posts on all social

media platforms.

File format: JPG

Dimensions: 1080 x 1080 & 1200 x 630 pixels

Snapchat Geofilters

Geofilter specifcially used on Snapchat during the event.

File format: PNG


Facebook Frame& Twibbon

Twibbon easily allows users to showcase their support

for a specific cause, event or organization in a variety of

ways via Facebook and Twitter. Visit www.twibbon.com

to learn more about Twibbon and to get started

promoting your event.

File format: PNG



Presentation TemplatesPowerPoint

All presentations projected at all events during the

World Congress, including General Assembly, should

use this PowerPoint template if possible. You should

distribute this template to anyone who will be making a

presentation at the World Congress so they can prepare

their presentation on this template. The PowerPoint

template has been created so that it should require no

additional design changes. However, also provided are

the design source files used to create the images. The

designs have originally been created in Adobe InDesign

and then the exported JPGs or PNGs which have been

used in the PowerPoint template. You should be able to

use the template as is, in PPT format without needing

the source files. However, if there is some element of the

design that you need to change, you can edit the source

files and then re-export.

File format: PowerPoint with JPG images exported from

Adobe InDesign (.indd)

Dimensions: PowerPoint size 16:9 (widescreen)



Dimensions: PowerPoint size 4:3


Print TemplatesThese print templates are designed to enhance and

promote the World Congress. Some of these templates

may also be used by JCI World Headquarters staff to

prepare items for the event. If you have any questions

regarding whether or not you need to prepare a

given item in this section, please contact JCI World

Headquarters.

Certificates

Multiple options of certificate templates were created

for the World Congress. Choose one of these designs to

serve as the participation certificate that every delegate

receives. The other design may be used as special

certificates of appreciation or recognition. The text in the

document is placeholder text and must be edited.


File dimensions: A4 (21 cm x 29.7 cm)


Generic Signs

The generic sign template is a multipurpose sign that can

be used to post directions, room signs, notices or other

last-minute postings during the event. The template was

created in Microsoft PowerPoint so that the text may be

edited on a home or office computer and the sign may

be printed on a home or office printer.



File dimensions: A4 (21 cm x 29.7 cm)


Promo Cards

This template is made to be printed on the back of your

JCI business card or alone on a small card. This allows

your business card to serve as an World Congress

promotion that is always with you.


File dimensions: 9 cm x 5 cm



Print TemplatesInvitations

The invitation templates can be used for any event at

the World Congress that requires invitations for the

attendees. The invitations may be printed on a card,

similar to a postcard, with text and images on one or

both sides. There are a variety of designs, both vertical

and horizontal, in order to mix and match to create

various different invitations. Currently, there is a sample

title with sample information in the templates. You must

change the title and text according to your event.


File dimensions: A6 (10.5 cm x 14.8 cm)


Posters

The posters were designed to advertise and promote

World Congress events. The text in the document is

placeholder text and must be edited.


File dimensions: A3 (29.7 cm x 42 cm)



Pre-Print ChecklistIs the JCI logo present in its correct format with no distortions?

Is the JCI logo shown in JCI Aqua, white or black (no other color)?

Do all the logos have the proper amount of space around it, with no other visual elements or text touching it?

Is the TM present on the JCI logo?

Is the proper World Congress logo present?

Is JCI Aqua a prominent color on this material?

Are Helvetica Neue and Aino the only fonts used?

Has the text been corrected for grammatical, spelling, punctuation and capitalization errors?

Has the text been checked against the JCI Style Guide?

Has the information been double-checked for accuracy?

Are all the images 300 DPI for press or 72 DPI for screen viewing?

Do all the images and photographs maintain their original proportions, with no stretching or distortions?

Have you sent a PDF proof to JCI World Headquarters for approval?

If you need any of the files in the JCI World Congress design package in a different format, if you have trouble opening

or using any of the templates, or if you have any other questions, please email [email protected].

If you have any suggestions as to additional templates that should be included in future JCI World Congress design

package, please email [email protected].



2019 jci world congress user’s guide€¦ · 2019 jci world congress user’s guide contents 2...

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