2019 martech west prospectus€¦ · predictive analytics & analytics marketing automation...

THE WORLD’S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES

2019 MARTECH WEST PROSPECTUS

APRIL 3-5, 2019 | SAN JOSE MCENERY CONVENTION CENTER | SAN JOSE, CA

Why MarTech? MarTech is the event 2,000+ marketing management and marketing operations leaders rely on to learn about technology-powered marketing solutions that create engagement, drive conversions and deliver ROI.

MarTech attendees are purchase-decision makers actively seeking information about the latest advancements in technology and the strategies and tactics needed to deliver connected customer experiences that will take their companies and careers to new heights.

MarTech is a level playing field. We don’t play favorites like the vendor-sponsored events do. We don’t have an agenda to promote… or sales quotas to meet. Your success is our only agenda.

Want to tap in to the $32.3+ billion in spending on marketing technology, data, support services and talent resources?

Exhibit or be a sponsor at MarTech and connect with this highly engaged community of marketing professionals.

ATTENDEES COME TO MARTECH TO EXPAND THEIR NETWORK, DISCOVER NEW IDEAS, NEW SOLUTIONS, AND LEARN ABOUT FORWARD-THINKING APPROACHES FROM THEIR PEERS.

MARTECH April 3-5, 2019 | San Jose McEnery Convention Center | San Jose, CA 2

57% OF ATTENDEES ARE IN-MARKET FOR SOLUTIONS

PREDICTIVE ANALYTICS & ANALYTICS

MARKETING AUTOMATION SOFTWARE

ANALYTICS

CONTENT MARKETING & MANAGEMENT

PERSONALIZATION

SOCIAL MEDIA MANAGEMENT SOFTWARE

SEO SOFTWARE

CUSTOMER EXPERIENCE

AGENCY SERVICES

TESTING & OPTIMIZATION

DATA MGMT/CUSTOMER DATA PLATFORM

BUSINESS/CUSTOMER INTELLIGENCE

MARKETING CLOUD/PLATFORM

MARKETING OPERATIONS MANAGEMENT

VIDEO MARKETING PLATFORM

SOCIAL INFRASTRUCTURE

38%

36%

34%

30%

25%

28%

28%

27%

25%

25%

24%

23%

22%

21%

21%

20%

Attribution

PerformanceTag Management

Project Management

Digital Asset Management

Paid Media

Email

Call Analytics

Collaboration

Sales Enablement

Customer Loyalty

Customer Reviews

Ecommerce

Resources

JOB FUNCTION67% OF ATTENDEES EXECUTIVE, MARKETING, IT MANAGEMENT

25% ExecutiveManagement

36% Marketing & Agency Management

14% Marketing & Agency Operations

7% IT Management & Operations

18% Other

AT COMPANIES WITH ANNUAL REVENUE OF $500MM+

78%

28%

PURCHASING DECISION MAKERS


MARTECH ATTENDEES


COMPANIES IN ATTENDANCE


TITLE SPONSOR | KEYNOTE$80,000 | Two Available.

PRESENTING SPONSOR | LUNCH PRESENTATION $50,000 | Four Available.

Our Title Sponsorship provides the highest level of visibility and lead generation opportunities, combining extensive multichannel audience development and visibility (online, e-mail, social media, onsite).

Pre-show, you company will receive premium visibility on the event website and in ongoing communications across email, social and digital campaigns.

At the show, your company will receive the highest level of exposure and acknowledgement throughout the venue, as well as in the conference guide. Your company logo will appear on the backdrop of the main Keynote stage throughout the event and during your company’s 30-minute Keynote presentation.

Your Keynote presentation is open to all paid conference attendees, and you will receive contact information on all who attend. The room capacity is set for 600. Your Keynote is highlighted in the Agenda on the website and onsite at the event.

The Title Sponsorship also includes a private room for meetings, a 20’ X 20’ exhibit floor space, 25 All Access registrations for ABM-focused invitations for high value prospects and customers, the opt-in email list of attendees and a postal mailing.

Presenting Sponsorships combine thought leadership, lead generation and branding opportunities that get your company noticed at the conference and beyond. Demonstrate thought leadership with a 30-minute Lunch Presentation.

Your presentation’s title, topic and speakers are embedded in the conference program on the event website and is integrated in to the extensive audience development activities (online, e-mail, social media). Your company is also featured as a high-level sponsor on the website, as well as onsite during the event.

This combination of features enables your company to build awareness that prepares the MarTech audience to receive your message, delivers that message to attendees at the conference, and measures the results by capturing the names of attendees for follow up. The room capacity is set for 300.

The Presenting Sponsorship also includes a 10’ x 20’ exhibit floor space, 15 All Access registrations for ABM-focused invitations for high value prospects and customers, the opt-in email list of attendees and a postal mailing.

TITLE & PRESENTING SPONSORSHIPS

SOLUTIONS TRACK SPONSORED SESSION$30,000 Ten Available.Speak at MarTech! You provide a speaker and presentation; we do the rest. The Solutions Track Session Sponsors get a 30-minute time slot to present and badges are scanned of all the session attendees. Room capacity is 90. Promotion includes: session description integrated into the conference agenda on the website, the printed conference guide and/or mobile app; and signs promoting your session in the conference venue. Session Sponsorships include a 10’ x 10’ Exhibit Floor Space, bag insert, 2 All Access Passes and 25 Expo Hall passes.

DISCOVER MARTECHTHEATER PRESENTATION SPONSORSHIP PACKAGE$15,000Twelve AvailablePresent a 15-minute case study demonstrating your company’s solution in the Discover MarTech Theater, which will be located in the Expo Hall. Sessions will be promoted on the conference site agenda page and onsite. The theater is set for 50 attendees. All attendees will be scanned upon entry and the list will be provided to the sponsor. Package includes a 10’ x 10’ Exhibit Floor Space, 1 All Access Pass and 10 Expo Hall Passes.


SPONSORSHIPS WITH SPEAKING OPPORTUNITIES

TURNKEY BOOTH ART DEADLINE: MARCH 1, 2019

TURNKEY BOOTH ART DEADLINE: MARCH 1, 2019


10 X 10 TURNKEY BOOTH PACKAGE $13,500Turnkey Exhibitor Package Deliverables:

• Graphic Backdrop (10’x 8’)• Grey Carpet• (1) 500W Electrical• 2 Arm Lights• 512 Hardwired Internet• 32” Monitor• 2 Barstools• 1 Countertop with cabinet• 1 Scanner• 1X postal mailing list use (bonded mail house)• 1 All Access Pass• 10 Expo Passes• Company listed in the Conference Guide and/or Mobile App• Company logo on the Exhibitor/Sponsor web page and link to

company description• 15% Discount Code on additional All Access Passes

OR, BRING YOUR OWN EXHIBIT*:10’ x10’ Exhibit Floor Space - $8,000 10’ x20’ Exhibit Floor Space - $15,000 20’ x20’ Exhibit Floor Space - $28,000

* Floor space includes 1 Scanner (2 for 10x20 & 20x20); 1 All Access Pass (2 for 10x20 & 20x20); 10 Expo Passes (25 passes for 10x20 & 20x20); 1X Postal Mailing List Use (Bonded Mail House); Company listed in the Conference Guide and/or Mobile App; Company logo on the Exhibitor/Sponsor web page and link to company description; and a 15% Discount Code on additional All Access Passes.

10 X 20 TURNKEY BOOTH PACKAGE $25,500 Turnkey Exhibitor Package Deliverables:

• Graphic Backdrop (20’x8’)• Grey Carpet• (2) 500W Electrical Outlet• 3 Arm Lights• 512 Hardwired Internet• Two 32” Monitors• 4 Barstools• 2 Countertops with cabinets• 2 Scanners• 1X postal mailing list use (bonded mail house)• 2 All Access Passes• 25 Expo Passes• Company listed in the Conference Guide and/or Mobile App• Company logo on the Exhibitor/Sponsor web page and link to

company description • 15% Discount Code on additional All Access Passes

EXHIBITS

ACTIVATION DINNER Host an intimate dinner for prospects attending the conference. We arrange the dinner, venue, invite qualified attendees and guarantee prospects to participate. Up to 20 attendees and a minimum of 15 will RSVP and attend the dinner. If you would like more guests to attend (including current prospects, customers, etc) you pay an additional $750 per person. Up to 4 members of your staff can attend at no additional charge. $20,000 Two Available

RECHARGE LOUNGE SPONSORMake an impression on all the attendees by providing them with power for their mobile devices! Our Power Station Lounge is located in the middle of all the action on the Expo hall floor. Sponsorship Signage; Enter to Win a prize (value $500) on first day. $15,000 Exclusive Sponsorship

TRACK SPONSOR Demonstrate your company’s thought leadership by sponsoring one of the MarTech Content Tracks. On site, your company will have prominent branding included in the signage around the entry way in to the session room, as well as in the track session room with a freestanding meter board, a slide in the conference deck, and a literature drop on each seat in the room. Online promotion includes listings on the agenda and exhibitor/sponsor pages and inclusion. $15,000

EXPO HALL NETWORKING RECEPTION SPONSOROur Networking Reception, compliments of your company, includes extensive branding (bar signs, drink tickets, napkins, signs), a $500 gift card/door prize, and is highlighted on the event agenda on the event website and at registration. Gift Card Winner announced on the Keynote stage the following morning. $15,000 Exclusive Sponsorship

REGISTRATION SPONSOR Reach everyone who registers online for the conference by becoming the exclusive registration sponsor. Your logo is displayed on all pages of registration. On the “Thank You for Registering” Page, you can invite attendees to visit your booth and tell them about your other conference activities. Also includes the opportunity to hand out your promotional items on-site at the conference in registration. $12,500 Exclusive Sponsorship

LANYARDS This high-visibility sponsorship puts your company logo around the neck of all conference attendees. Acknowledgement of this sponsorship is also included in the Conference Guide and onsite. Sponsor is responsible for cost, production and shipping of the lanyard with MarTech approval. $12,500 Exclusive Sponsorship

BADGE HOLDER INSERT With this high-visibility sponsorship, each conference attendee will receive a badge holder insert that displays your company’s logo. With every look at a badge to read the attendee’s name, your company logo will be there as well over the course of the event. Acknowledgement of this sponsorship is included on the conference website exhibitor/sponsor page, as well onsite. $12,500 Exclusive Sponsorship

SPEAKER DINNER SPONSORMake a memorable impression with the VIP speakers at MarTech by becoming the exclusive sponsor of the Speaker Dinner. We’ll invite all of the speakers and treat them to dinner, cocktails and special networking. You’ll welcome the speakers at the dinner and your sponsorship of the event will be acknowledged with signs and other branding opportunities. Includes 5 tickets for your staff to attend the event and meet the speakers. $12,500 Exclusive Sponsorship

HYDRATION STATION SPONSOR With all that walking and talking, attendees get thirsty. Sponsor the Hydration Station in the exhibit hall and have attendees carrying cups and/or water bottles* with your name on it. The sponsorship includes acknowledgement on the conference website, as well as in the Conference Guide onsite, signage and branding. $12,500 Exclusive Sponsorship


À LA CARTE SPONSORSHIPS

HOTEL KEY CARDS SPONSORWhat better way to get your brand in front of attendees than having your company’s logo on an item they carry with them and use every day they are at the event- their hotel key card. The participating hotels will be provided with branded hotel key cards that will be given to all attendees who book rooms. $9,500 Exclusive Sponsorship

MEETING ROOM Invite attendees to your private meeting room, a 10’ x 15’ space to meet clients, prospects and the press. Includes 40” meeting table with 4 chairs, a 6’ skirted table, side chair, carpeting, electricity and Wi-Fi. Capacity is approximately 4-6 guests. A/V and catering available at an additional charge. Access is permitted only when the Expo Hall is open. $7,500 Limited Opportunities

CONFERENCE BAG SPONSORSHIPThe co-branded conference bag (your brand and the conference) is presented to all registered attendees. We pay for and produce the bag. The sponsorship includes conference bag insert. $9,500 Exclusive Sponsorship

MARTECH POCKET GUIDE SPONSOR Sponsor the handy printed reference guide provided to attendees in the registration area upon arrival and throughout the event-as long as supplies last! The pocket guide includes easy reference to info such as the Agenda at a Glance, Exhibitor/Sponsor info,

Floor plan. Made available to attendees in high traffic area, with signage thanking the sponsor. Your sponsorship also includes the Cover 4 Full Page panel, so every time it’s in use, your ad will be visible! $5,500 Exclusive Sponsorship

NOTE PAD & PEN SPONSORSHIPProvide all registered attendees with a co-branded Notepad & Pen that will be distributed on attendee seats at the Opening Keynote. The sponsorship includes acknowledgement on the conference website, as well as onsite. The sponsor is responsible for the cost, production and shipping of the notepads and pens. $6,500 Exclusive Sponsorship

STAIR RISER GRAPHICS Stair riser graphics are a fun and unexpected way to gain high level visibility just as attendees are entering the venue from street level to event level. An unconventional way to make a lasting impression. Your image can be viewed as attendees arrive, step in & out for a breath of air or a meeting. $8,500 Two Opportunities

HANGING BANNERSGet instant recognition for your company with a 2-sided banner hung from the dramatic barreled ceiling in the Concourse on the Exhibit Level of the convention center. These 5 FT Wide X 10 FT High banners will be located in the main thoroughfare for attendees during the event, providing maximum exposure and branding. $5,500 each Limited Opportunities

COLUMN WRAPSColumn wraps are a great way to place your branding at attendee eye level. Located in the Concourse on the Exhibit Level of the Convention Center in the middle of all the action between the ballrooms, exhibit hall and session rooms, providing a big presence & branding opportunity. $5,500 each Limited Opportunities

FLOOR GRAPHICIncrease your company’s visibility and lead attendees to your booth or session with a floor graphic! Strategically placed in/around the show floor will deliver your message in a unique and entertaining way. $5,500 each Limited Opportunities

BACK LIT PANEL SIGNAGEGrab attendees’ attention with this highly visible signage treatment. Not your standard fare, this sign shines a light on your company’s brand message so you get noticed and get read. $3,500 Limited Opportunities

CONFERENCE BAG INSERTReach All Access attendees by distributing your promotional brochure in our conference bags. Sorry, no pens or notepads since those are separate sponsorships and are sold separately. Item subject to approval. $3,500 Limited Opportunities


À LA CARTE SPONSORSHIPS

APRIL 3-5, 2019 | SAN JOSE MCENERY CONVENTION CENTER | SAN JOSE, CA

Join 2,000+ marketing,

technology, management

execs from leading brands

and agencies — representing

the estimated $32.3 Billion

in spend on marketing

technology with 12.4%

compounded growth rate

— as they actively research

new solutions and network

with their peers.

SPONSORSHIPS WITH SPEAKING OPPORTUNITES

Title Sponsor 2 Available 20’ X 20’ Space $80,000

Presenting Sponsor 4 Available 10’ x 20’ Space $50,000

Solutions | Session Sponsor 10 Available 10’ X 10’ Space $30,000

Discover MarTech Theater 12 Available 10’ X 10’ Space $15,000

A LA CARTE OPPORTUNITIES

Activation Dinner 2 Available N/A $20,000

ReCharge Lounge Sponsor Exclusive N/A $15,000

Track Sponsor Limited N/A $15,000

Expo Hall Networking Reception Exclusive N/A $15,000

Registration Sponsor Exclusive N/A $12,500

Lanyards Sponsor Exclusive N/A $12,500

Badge Holder Insert Sponsor Exclusive N/A $12,500

Speaker Dinner Sponsor Exclusive N/A $12,500

Hydration Station Sponsor Exclusive N/A $12,500

Hotel Key Cards Sponsor Exclusive N/A $9,500

Conference Bag Sponsorship Exclusive N/A $9,500

Meeting Room Limited N/A $7,500

MarTech Pocket Guide Sponsor Exclusive N/A $5,500

Note Pad & Pen Sponsorship Exclusive N/A $6,500

Stair Riser Graphics 2 Available N/A $8,500

Hanging Banners Limited N/A $6,500

Hanging Banners Limited N/A $5,500

Column Wraps Limited N/A $5,500

Floor Graphic Limited N/A $5,500

Back Lit Panel Signage Limited N/A $3,500

Conference Bag Insert Limited N/A $3,500

EXHIBITOR OPPORTUNITIES

Booth Size Floor Space Turnkey Package

10’ X 10’ $8,000 $13,500

10’ X 20’ $15,000 $25,500

20’ X 20’ $28,000 N/A


Ask about our Marketing Services Programs

Reach the MarTech Audience365 Days a Year

Build Brand, Thought Leadership and Leads• Advertising • Content Syndication • Research Reports

• Native Advertising • Webinars • Events

• 1.4 million unique visitors per month • 2.7 million+ page views per month • 1.2 million+ social media fans/followers • 117,000+ newsletter subscribers • 150,000+ content syndication downloads


Leslie BaconSVP, Marketing Solutions(203) [email protected]

Carolyn GoldfarbSales Director (917) [email protected]

Elizabeth HustonDirector of Business Development(646) [email protected]

Elizabeth O’ConnorDirector, Business Development(203) 253-1692 [email protected]

Sarah PowerDirector of Business Development (516) [email protected]

Darlene TownsendDirector of Business Development(650) [email protected]

Mary WarleySenior Director, Business Development (508) [email protected]

“ The kind of people and the quality of people that come to our booth at MarTech is through the roof! We’re talking to Direc-tors of Marketing Technology, VPs of Marketing Ops; these are the right people to be talking to Workfront, which is why we come back every year.

”— MARC HANSEN, SENIOR MARKETING MANAGER, WORKFRONT


CONTACT US / We’re excited to work with you to accomplish your objectives.

2019 martech west prospectus€¦ · predictive analytics & analytics marketing automation...

Documents