2019 media kit titles, dates and pricing subject to … · updated 1/3/2019 2019 media kit...

Updated 1/3/2019 2019 MEDIA KIT – TITLES, DATES AND PRICING SUBJECT TO CHANGE BY

PUBLISHER. PLEASE CONFIRM WITH YOUR ACCOUNT EXECUTIVE



NETWORKS

X6 X7

X4 X6

X6X6

X4

X4X1X1

INSTAGRAM

ATHLON OUTDOORS

TWITTER

ATHLON OUTDOORS

FACEBOOK

ATHLON OUTDOORS

ATHLON OUTDOORS SOCIAL



10 MAGAZINE TITLESPRINT

DIGITAL

SOCIAL

VIDEO

4 WEBSITES

45 ISSUES

X6

X7

X4X6

X6

X6

X4 X4 X1

X1

18 SOCIAL CHANNELS

FACEBOOK

TACTICAL-LIFE

GUNS OF THE OLD WEST

TWITTER

TACTICAL-LIFE.COM

FACEBOOK

BALLISTIC

TWITTER

BALLISTIC

FACEBOOK

PERSONAL DEFENSE WORLD

COMBAT HANDGUNS

TWITTER

PERSONALDEFENSEWORLD

FACEBOOK

REAL WORLD SURVIVOR

THE NEW PIONEER

AMERICAN FRONTIERSMAN

TWITTER

REALWORLDSURVIVORAO SOCIALINSTAGRAM

ATHLON OUTDOORS

FACEBOOK

ATHLON OUTDOORSTWITTER

ATHLON OUTDOORS

8 VIDEO CHANNELS 4 NETWORKS

4 E-NEWSLETTERS



TOTAL PRINT

AUDIENCE: 22,280,000

45ISSUES:

10MAGAZINE TITLES:

TOTAL DIGITAL

ANNUAL PAGEVIEWS: 21,412,980TOTAL DIGITAL

MONTHLY UNIQUES: 1,075,512TOTAL AUDIENCE

REACH ANNUALLY: 35,186,134

2019 AUDIENCE OVERVIEW



NEW FOR 2019Consolidated titles to amp up brand power, reduce

clutter, and strengthen our audience engagement.

X6 X7 X6

X6 X4



2019 PRINT DEMOGRAPHICS

X6

X7

X4X6

X6

X6

X4 X4 X1

54%ATTENDED

COLLEGE

AGE18-24: 13%

25-34: 18%

35-44: 16%

45-54: 18%

55-64: 17%

65+ : 18%

57%MARRIED

71%OWN A HOME

$86,901AVG. HHI

INCOME< $20,000 :10%

$20,000 - $39,999: 13%

$40,000 - $59,999: 17%

$60,000 - $74,999: 12%

$75,000 - $99,999: 15%

$100,000 - $149,999: 19%

$150,000+ : 14%

GENDER

MEN WOMEN

X1



VIDEO 2019New video series, new website-integrated video

player, and the B.V.E. branded video experience with

exclusive ad rights, social integration and total control

of your content.

New Video Series

• Night Shooting

• Everyday Carry

• More to come!!

Branded Video Player Sponsorship:

• Pre-roll and post-roll ads

• Product links added to videos

• Exclusive video page dedicated to your brand

• Player integrated in the page

• Skin option with integrated video page including playlist and player

• Banner ads optional

• Twitter and Facebook feed

• No restrictions on content within reasonable standards

• Long Range Precision

• Personal Defense



LOGO

OVERLAY

TEXT LINK

BRANDED IMAGE

SOCIAL FEED

DISPLAY AD

BRAND

VIDEOS

SKIN

HEADER WITH VIDEO

IN PAGE VIDEO

PLAYERDISPLAY AD

SKIN

SHARE CONTENT

BRANDED VIDEO

EXPERIENCE

NO YOUTUBE

RESTRICTIONS

BRAND

LOGO

ADDED TO

PLAYER

LINK TO

PRODUCT

URL



PRINT 2019

X1

X6 X7

X4

X6X6X6

X4 X4 X1



2019 NETWORK

MAGAZINE ISSUES: 6

TOTAL PRINT AUDIENCE REACH: 3.36MM

AVERAGE MONTHLY UNIQUES: 100K+

AVERAGE MONTHLY PAGE VIEWS: 182K+

E-NEWSLETTER: 60K

SOCIAL: 21K

SOURCE: GOOGLE ANALYTICS – JAN 2017 - DEC 2018

X6 X2/MONTH



2019 PRINT

Ballistic gives readers the ultimate backstage

pass to the world of firepower while heavily

showcasing the lifestyles of today’s shooters.

This premium, large-format publication is

designed to educate, prepare and entertain

shooters of all experience levels.

FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/6 PAGE BACK COVER COVER 2 OR 3

$7,500 $5,276 $4,313 $3,247 $2,317 $9,375 $8,625

TITLESPACE

CLOSE

MATERIAL

CLOSEON SALE

FEB/MAR 19 12/25/18 1/1/19 2/12/19

APR/MAY 19 2/19/19 2/26/19 4/9/19

JUN/JUL 19 4/23/19 4/30/19 6/11/19

AUG/SEP 19 6/25/19 7/2/19 8/13/20

OCT/NOV 19 8/27/19 9/3/19 10/15/19

DEC/JAN 20 10/15/19 10/22/19 12/3/19

CIRCULATION

140K

BI-MONTHLY – 6 ISSUES



2019 PRINT

Precision is completely dedicated to precision

rifle shooting. Reaching way downrange with

precision rifles, optics and ammo is an addiction

to thousands of hardcore shooting enthusiasts.

Ballistic’s Precision is primed to feed that

addiction with pages packed with the latest

guns, loads, accessories—and most

importantly—skills that put lead dead on target.

Ballistic’s Best Awards were created to be the

most prestigious honor in the firearms world.

Products recognized in Ballistic’s Best must

meet the demanding criteria and testing

protocols of Ballistic’s content creators and a

panel of the leading shooting experts.

Interactive, the magazine will dovetail with

Athlon Outdoors’ digital audiences to vote on

guns, gear and manufacturers that have

earned the right to be called Ballistic’s Best.

BALLISTIC BEST DEC/JAN 20

BALLISTIC PRECISION AUG/SEP 19



Ballistic fans were ready for their own network,

so we delivered the ultimate companion

website to the ultimate shooting lifestyle

magazine!



AVERAGE TIME SPENT: 1:45

AVERAGE PAGES PER SESSION: 1.34

BOUNCE RATE: 18.87%

SOCIAL: 21K+

SOURCE: GOOGLE ANALYTICS – JAN 2018 – DEC 2018

2019 DIGITAL

GENDER

MALE: 54%

FEMALE: 46%

AGE

18-24: 28%

25-34: 34%

35-44: 16%

45-54: 12%

55-64: 5%

65+ : 5%



2019 NETWORK

MAGAZINE ISSUES: 12



AVERAGE MONTHLY VIEWS: 843K+

E-NEWSLETTER: 160K+

SOCIAL: 187K+


X7 X4 X2/MONTH



PRINT 2019

2019 NETWORK

X4 X1X7



With a heavy slant on showcasing battle-

proven weapons and gear with “been there,

done that” warriors and trainers, Tactical Life

truly is the definitive source for all things

tactical.

MAR 19 12/18/18 12/25/19 2/5/19

APR/MAY 19 2/5/19 2/12/19 3/26/19

JUN/JUL 19 4/2/19 4/9/19 5/21/19

AUG/SEP 19 5/28/19 6/4/19 7/16/19

OCT/NOV 19 7/23/19 7/30/19 9/10/19

DEC 19 9/17/19 9/24/19 11/5/19

JAN/FEB 20 11/12/19 11/19/19 12/31/19

7 ISSUES


$5,995 $4,217 $3,447 $2,595 $1,853 $7,494 $6,894

CIRCULATION

80K

TITLESPACE

CLOSE

MATERIAL

CLOSEON SALE

2019 PRINT



2019 PRINT

Headlining Athlon Outdoors’ family of buyer’s

guide annuals, Gun Annual is packed with 180

pages of gun reviews and complete buyer’s

guides for shotguns, handguns and rifles for

sport and defense. Other annuals include The

Complete Book of Revolvers, Handguns

Buyer’s Guide, The Complete Book of Guns,

The Best of Combat Handguns, The Complete

Reloader and more.

TACTICAL LIFE GUN ANNUAL - JUN/JUL 19

The editors of Tactical Life magazine are proud to

present the premier annual edition of Stealth, a 128-page

blend of cool, covert and cutting-edge technology and

lifestyle pieces for firearms enthusiasts. It's an eclectic

mix of the military and civilian gadgetry that is often

subject to misinformation in the public's view. Stealth

readers will soak up the main areas of coverage: night

vision, suppressors, weapons systems, essential

accessories and tools applications.

TACTICAL LIFE STEALTH - JAN/FEB 20



Wildcatters, hunters and shooters of all types can

enjoy an annual collection of handloading tips, new

products and recipes for success.

8/13/19 8/20/19 10/1/19

SPECIAL INTEREST ANNUAL – 1xANNUAL CIRCULATION

80K SPACE

CLOSE

MATERIAL

CLOSEON SALE

2019 PRINT


$5,995 $4,217 $3,447 $2,595 $1,853 $7,494 $6,894



The Old West—with a perfect blend of classic

firepower, legendary characters of the time,

holsters, knives and Cowboy Action Shooting—

comes alive again in each quarterly issue of Guns

of the Old West.

QUARTERLY – 4 ISSUES

QUARTERLY CIRCULATION

90K

SPRING 1/1/19 1/8/19 2/19/19

SUMMER 4/2/19 4/9/19 5/21/19

FALL 7/2/19 7/9/19 8/20/19

WINTER 9/24/19 10/1/19 11/12/19

TITLE SPACE CLOSE MATERIAL CLOSE ON SALE

2019 PRINT


$5,995 $4,217 $3,447 $2,595 $1,853 $7,494 $6,894







BOUNCE RATE: 35%

SOCIAL: 187K+

Tactical-Life Network delivers cutting-edge

information, trends, firearms and gear reviews,

photo galleries, expert tips and broadcast-quality

videos for firearms shooters of all levels.

2019 DIGITAL

GENDER

MALE: 93%

FEMALE: 7%

AGE

18-24: 10%

25-34: 26%

35-44: 23%

45-54: 20%

55-64: 14%

65+ : 7%




NUMBER OF ISSUES: 13*



AVERAGE MONTHLY VIEWS: 688K+

E-NEWSLETTER: 50K+

SOCIAL: 403K+

2019 NETWORK

* GUN PRIMER FOR 2019 IS A REPRINT BY POPULAR DEMAND


X6 X6

X2/MONTH



For 38 years, Combat Handguns has remained

the most trusted source for coverage on the

newest guns, the classics, gear, and skill sets for

sport and personal-defense.



MAY/JUN 1/22/19 1/29/19 3/12/19

JUL/AUG 3/19/19 3/26/19 5/7/19

SEP/OCT 5/14/19 5/21/19 7/2/19

NOV/DEC 7/16/19 7/23/19 9/3/19

JAN/FEB 9/10/19 9/17/19 10/29/19

MAR/APR 11/5/19 11/12/19 12/24/19

CIRCULATION

80K

2019 PRINT


$5,995 $4,217 $3,447 $2,595 $1,853 $7,494 $6,894



“Prepare, Protect, Prevail.” Personal Defense

World’s team of expert contributors is dedicated to

delivering easy-to-digest content—both skills and the

latest hardware—that can save you and your family

when dangers arise. Ensure you won’t be a victim.

CIRCULATION

90K

2019 PRINT


$5,995 $4,217 $3,447 $2,595 $1,853 $7,494 $6,894



PDW #220 1/15/19 1/22/19 3/5/19

PDW #221 3/19/19 3/26/19 5/7/19

PDW #222 5/21/19 5/28/19 7/9/19

PDW #223 7/23/19 7/30/19 9/10/19

PDW #224 9/24/19 10/1/19 11/12/19

PDW #225 11/26/19 12/3/19 1/14/19

Personal Defense World Concealed Carry issues

are #221and #223. Formidable sidearms, the latest

in everyday-carry gear and shooting skills take

center stage in these issues. Gun Buyer’s Annual is

issue #224.



2019 PRINT

Formidable sidearms, the latest in everyday-carry gear

and shooting skills take center stage in these issues.

Issues are #221and #223

Packed with reviews of the latest his comprehensive

firearms buyer's guide is a great value for sportsmen

and women and general shooting enthusiasts alike.

Issue #224

PERSONAL DEFENSE WORLD CONCEALED CARRY ISSUES

PERSONAL DEFENSE WORLD GUN BUYER’S ANNUAL



GENDER

MALE: 90%

FEMALE: 10%

AGE

18-24: 8%

25-34: 24%

35-44: 21%

45-54: 21%

55-64: 16%

65-PLUS: 10%


AVERAGE MONTHL PAGE VIEWS: 688K+



BOUNCE RATE: 19%

SOCIAL: 403K+

This website offers shooters a clear and concise guide

to the latest firearms and equipment, proven

techniques to keep themselves and their families

protected, compelling stories of self-defense and

instruction from some of the most experienced and

battle-ready experts in the firearms world.

SOURCE: GOOGLE ANALYTICS– JAN 2018 - DEC 2018

2019 DIGITAL



NUMBER OF ISSUES: 14

TOTAL PRINT AUDIENCE REACH: 7MM


AVERAGE MONTHLY VIEWS: 71K

E-NEWSLETTER: 50K+

SOCIAL: 75K+

2019 NETWORK


X6 X4 X4X1/MONTH



PRINT 2019

X6 X4 X4

2019 NETWORK



From urban or rural disaster prepping and off-grid

living to primitive survival methods, bug-out vehicles,

personal-defense firearms, blades and fighting

tactics, Survivor’s Edge will have you living in a

24/7/365 state of full readiness.


$5,920 $4,165 $3,404 $2,563 $1,830 $7,400 $6,808

CIRCULATION

140K

2019 PRINT



MAR/APR 1/8/19 1/15/19 2/26/19

MAY/JUN 3/5/19 3/12/19 4/23/19

JUL/AUG 5/7/19 5/14/19 6/25/19

SEP/OCT 7/9/19 7/16/19 8/27/19

NOV/DEC 9/10/19 9/17/19 10/29/19

JAN/FEB 11/12/19 11/19/19 12/31/19



2019 PRINT

“The Complete Guide to Self-Reliant Living,” The

New Pioneer inspires and teaches with DIY

projects and lessons learned from those who

have made their “back to the land” dreams come

true. This quarterly is filled with stories and tips on

mini-farming, small livestock, land management,

energy independence, tools and off-grid living.

CIRCULATION

230K


$6,200 $4,362 $3,565 $2,684 $1,916 $7,750 $7,130



SUMMER 3/5/19 3/12/19 4/23/19

FALL 6/4/19 6/11/19 7/23/19

WINTER ‘20 9/3/19 9/10/19 10/22/19

SPRING ‘20 12/3/19 12/10/19 1/21/19



“Get ready for a modern-day rendezvous where

the trade blanket is covered with practical,

primitive survival tips, blackpowder shooting gear,

DIY projects and backwoods adventure guides.

Nourish and release your inner mountain man

with this fan-favorite.

2019 PRINT

CIRCULATION

230K


$6,200 $4,362 $3,565 $2,684 $1,916 $7,750 $7,130



SPRING 19 2/5/19 212/19 3/26/19

SUMMER 19 5/7/19 5/14/19 6/25/19

FALL 19 8/6/19 8/13/19 9/24/19

WINTER 20 10/22/19 10/29/19 12/10/19



Here you will find in-depth coverage on survival, self-

reliant living, self-defense skills, and the online home of

Survivor’s Edge, The New Pioneer, and American

Frontiersman magazines. This site offers tips and

resources on how to “stay alive and thrive” in the face of

disaster or while living off the land.

GENDER

MALE: 77%

FEMALE: 23%

AGE

18-24: 8%

25-34: 21%

35-44: 21%

45-54: 21%

55-64: 19%

65-PLUS: 10%





BOUNCE RATE: 36.75%

SOCIAL: 75K+

2019 DIGITAL




2019 STICKER PAGE INSERT

Recommended Distribution:

• Ballistic

• Combat Handguns

• Personal Defense World

• Tactical Life

STICKER PAGE SPECIFICATIONS

The page size is 7.375" x 9.125" (includes 1/8"

spine grind off & 1/8" foot retrim).

Ink: 2/1 (printer backer)

Stock: 60# Gloss Coated

Coatings: 1 mil Gloss Lamination

Finishing: Kiss Cut, Perf Along 9" Dimension

(sheet will be torn out of a perfect bound

magazine)

Minimum Qty: 80,000

CPM: $169.29

STICKER PAGE INSERT



2019 CUSTOM BRANDED TARGET INSERT

EXCLUSIVE TARGET INSERT


• Ballistic

• Combat Handguns

• Personal & Home Defense

• Tactical Weapons

Add an integrated, multi-platform contest promotion. Ask your Account Executive for details.

CONTEST OPTION

TARGET SPECIFICATIONS

This is for an 8 page (front and back), perforated,

closed head insert, with 4/C ink on both sides.

The page size is 7.75 x 10.25.

The paper is 35# Uncoated Groundwood 65B.

It will be folded at the top- the size of the unfolded

target will be 15.5 wide x 20.5 long. This insert

can only run in perfect bound titles.

Minimum Qty: 80,000

CPM: $82.12



2019 BELLY BAND

BELLY BAND


• Ballistic

• Combat Handguns



Add an integrated, multi-platform contest promotion. Ask your Account Executive for details.

CONTEST OPTION

BELLY BAND SPECIFICATIONS

This is for an belly band wrap around the

magazine, including 4/C ink on one side.

The belly band size is 17” wide x 5 – 7” high.

The paper is 80# Gloss Coated

Minimum Qty: 80,000

CPM: $169.00



2019 24-PAGE MINI MAG POLYBAGGED

24-PAGE MINI MAG POLYBAGGED


• Ballistic

• Combat Handguns



24-PAGE MINI-MAG SPECIFICATIONS

The page size is 8.0 x 10.5.

Binding: Saddle Stitch/polybagged with

book

The paper is 70# coated

Content: Provided by the advertiser.

Minimum Qty: 80,000

Editorial Included

CPM: $458.90



2019 CUSTOM SIP PROGRAM

Athlon Outdoors’ publishing expertise is

unmatched in the firearm category. Partnered

with AMG/Parade’s strength in distribution,

Athlon Outdoors has the unique ability to pass

along competitive efficiencies to our partners.

3 STYLE/SIZE OPTIONS

• BALLISTIC – 136 PAGES

• TACTICAL LIFE – 128 PAGES

• COMBAT HANDGUNS – 96 PAGES

INCLUDES:

• CONTENT

• PHOTOGRAPHY

• DESIGN/LAYOUT

• PRODUCTION

• Athlon Outdoors responsible for all printing

and distribution and manages/retains

newsstand revenue.



• Athlon Outdoors provides:

➢ Content

➢ Photography

➢ Design

➢ Production services

• Production specifications identical to Ballistic with:

➢ Premium 142-pound coated freesheet offset 8 pt texture coated

cover stock

➢ 60-pound coated offset body paper stock

• Oversize trim: 9 inches x 10 7/8 inches

• 136 pages plus covers (or increments of 8)

• Perfect bound

BALLISTIC STYLE

BALLISTIC SIP SPECIFICATIONS



• Athlon Outdoors provide:

➢ Content

➢ Photography

➢ Design

➢ Preproduction and production services

• Production specifications identical to Tactical Life with:

➢ 80-pound coated Freesheet offset cover stock

➢ 40-pound coated Groundwood offset body paper stock

• Trim size: 8 inches x 10.5 inches

• 128 pages plus covers

• Perfect Bound

TACTICAL LIFE STYLE

TACTICAL LIFE SIP SPECIFICATIONS



• Athlon Outdoors provides:

➢ Content

➢ Photography

➢ Design

➢ Preproduction and production services

• Production specifications identical to Combat Handguns with:

➢ 100-pound coated Freesheet offset cover stock

➢ 38-pound coated Groundwood offset body paper stock

• Trim size: 8 inches x 10.5 inches

• 96 pages plus covers

• Saddle Stitched binding

COMBAT HANDGUNS STYLE

COMBAT HANDGUN SIP SPEC



BANNER ADS:

• SITE SECTION SPONSORSHIPS – 100% SOV OF AN AD PLACEMENT FOR A SET PERIOD

• TARGETED AD UNITS – DEMOGRAPHIC OR CONTEXTUALLY TARGETED

• RICH MEDIA AD UNITS – RISING STAR AND :15 IN-AD VIDEO OR ANIMATION

NOTE: ALL DESKTOP 300X250 BANNER ADS HAVE A PREMIUM OPTION TO UPGRADE TO A 300X600 AD SIZE AND 728X90

UPGRADE TO 970X90.

NATIVE AD UNITS:

• ARTICLE HEADLINE AND ARTICLE PAGE (TEXT, PHOTOS, VIDEOS AND SOCIAL SHARE LINKS)

• IN-CONTENT VIDEO

• IN-CONTENT EXPANDABLE VIDEO

E-NEWSLETTERS:• BANNER ADS IN WEEKLY EDITORIAL E-NEWSLETTERS

• DEDICATED E-NEWSLETTERS

EDITORIAL SPONSORSHIPS:

• OFFERED ONLY AT THE DISCRETION OF EDITORIAL – OPPORTUNITIES WILL BE SHARED BY YOUR REP

• PRODUCT INTEGRATION, BRANDING AND MEDIA PACKAGES WILL VARY

CUSTOM CREATION:

• SWEEPSTAKES MANAGEMENT AND PROMOTION

• CONTENT CREATION: ARTICLES, VIDEOS AND/OR PHOTOS GALLERIES

2019 DIGITAL OFFERINGS



NATIVE PLACEMENTS:

2019 NATIVE PLACEMENTS

CUSTOM

NATIVE

CUSTOM

NATIVE

CUSTOM

NATIVE

CUSTOM

NATIVE

EDITORIAL HEADLINE

TRENDING HEADLINE

RELATED STORY HEADLINE NETWORK WIDGET HEADLINE

CUSTOM

NATIVE

CUSTOM

NATIVE

RELATED STORY HEADLINE

NETWORK WIDGET HEADLINE

CUSTOM

NATIVE

TRENDING HEADLINE

EDITORIAL HEADLINE

CUSTOM

NATIVE

CUSTOM

NATIVE



NATIVE EXAMPLE:

2019 NATIVE EXAMPLE

Please visit our sites at any time to see live examples.



2019 DISPLAY PLACEMENTS

BANNER

AD

BANNER

AD

300x250

300x600

BANNER

AD

BANNER

AD

300x250

300x600

300x250

300x600

BANNER

AD

300x250

300x600

728x90

970x90

970x250

DISPLAY BANNER PLACEMENTS:

BANNER

AD

300x250



2019 EDITORIAL E-NEWS

EDITORIAL E-NEWS LISTS

● Tactical Life

o 160,000

● Ballistic Mag

o 60,000

● Personal Defense World

o 50,000

● Real World Survivor

o 50,000

E-Newsletter Content Emails 300x250 Ads

Open Rate

● 17.93%

CTR

● 12.13%



2019 DEDICATED E-NEWS

DEDICATED E-NEWS LISTS

● Tactical Life

o 160,000

● Ballistic Mag

o 60,000

● Personal Defense World

o 50,000

● Real World Survivor

o 50,000

Dedicated E-Newsletter Averages

Open Rate

● 15.08%

CTR

● 4.20%



PREFERRED DEAL AD EXCHANGE

THIS ONE

BUY REMNANT DIGITAL

INVENTORY ON OUR

PRIVATE EXCHANGE

BY INVITATION ONLY

VS

PREFERRED DEAL AD EXCHANGE

● Preferred Deals are offers sent direct to an advertisers.

o Terms of these deals including rates are determined in advance and non-negotiable.

● Private Auction – invited members only.

o Auctions allow bidding on available inventory.

● Impressions are not guaranteed.

● Athlon Outdoors sets the floor rate as well as the campaign terms.

● Floor rates will always be at least 50% lower than published rates rate card rates.

● Eligibility based upon annual digital spend commitment of $75,000 digital +.



2019 CUSTOM VIDEO CONTENT

• BROADCAST QUALITY

• FIREARM AUDIENCE EXPERTS

• STATE OF THE ART EQUIPMENT AND TECHNIQUES

• EDITORIAL FIREARM EXPERTISE

• DISTRIBUTION AT SCALE OR TARGETED

HOW IT WORKS

• Tell us what products or type of video you’d like produced

• OR, describe your marketing goals, strategies, product(s), message and target

audience and we’ll create concepts

• Send the product to our production studios

• We film and edit at one of our studios

• We distribute across our digital platforms

• You receive finished, broadcast-quality video available for any use – your website,

sales tools, annual meetings, commercials, etc.

WHY ATHLON OUTDOORS ?

• 55% OF PEOPLE WATCH VIDEO ONLINE EVERY DAY

• BY 2020 VIDEO WILL BE 82% OF ALL ONLINE TRAFFIC

• 10 TIMES MORE LIKELY TO ENGAGE, SHARE, COMMENT

• BY 2019 WILL BE 80% OF ALL INTERNET CONSUMER TRAFFIC

• DISTRIBUTION AT SCALE OR TARGETED

WHY VIDEO?

MORE VIDEO CONTENT IS

UPLOADED IN 30 DAYS THAN

MAJOR U.S. TELEVISION

NETWORKS HAVE CREATED IN

30 YEARS.



IN 2019 ATHLON OUTDOORS WILL CELEBRATE

GIVEAWAY EACH MONTH

• GUN SPONSOR: $10,000 (3 eps for $25,000)

• ACCESSORY SPONSOR: $5,000 (3 eps for $12,500)

• GEAR/APPAREL SPONSOR: $3,000 (3 eps for $7,500)

SPONSORSHIP FEE + THE GIVEAWAY GUN

INCLUDES:

• CONTENT CREATION: NATIVE ARTICLE + 3 VIDEOS

• A DEDICATED NEWSLETTER ANNOUNCING THE

FGF VIDEOS AND GIVEAWAY

• SOCIAL POSTS EVERY FRIDAY ACROSS THE

ATHLON OUTDOORS’ CHANNELS - MINIMUM OF 12

POSTS

• HOMEPAGE AND NETWORK NATIVE PROMOTION

ON ALL FOUR ATHLON OUTDOORS’ SITES

• 500K IMPRESSIONS OF CO-BRANDED FREE GUN

FRIDAY GIVEAWAY ADS

• EVERGREEN EXPOSURE OF SPONSOR’S BRANDS

ON OUR TACTICAL-LIFE.COM WINNER’S PAGE

WIN WIN!!



SERIES INCLUDES:

EPISODES: 6 (3-9 minutes each)

SERIES PROMOTIONAL DATES: 7/1/19- 9/30/19

PROMOTIONAL IMPRESSIONS: 4 MILLION +

- Originals air weekly for first 6 weeks of the quarter

- Promoted for total of 13 weeks

- Evergreen content on BallisticMag.com & YouTube

SIGNED IO DUE BY APRIL 30, 2019

Capturing the hottest trend in shooting, this 6-episode video series

takes a deep dive into all aspects of long range precision. From

fundamental techniques, critical equipment, ballistic calculations,

understanding environmental factors and explaining key terminology,

our top experts present a detailed and comprehensive guide to

shooting tight groups at long distances.

Presenting Sponsorship $50,000 (1 available)

• Title integration

• Product Integration guaranteed in all (6) videos

• Link-out to sponsor’s product pages

• Co-branding on video promotion for social and native

• Sponsor logo included in closing graphics/animation

• Category Exclusivity

Supporting Sponsorship $35,000 (2 available)

• Product Integration guaranteed in (6) videos





Named Sponsorship $20,000 (2 available)





Affiliate Sponsorship $10,000 (2 available)

• Product Integration guaranteed in (1) video



LONG RANGE

SHOOTING SERIES



SERIES INCLUDES:

EPISODES: 6 (3-9 minutes each)

SERIES PROMOTIONAL DATES: 10/1/19 -12/31/19


- Originals air weekly for first 6 weeks of the quarter

- Promoted for total of 13 weeks

- Evergreen content on PersonalDefenseWorld.com

SIGNED IO DUE BY JULY 31, 2019

SELF DEFENSE SERIES

Capturing the best in self defense, this 6-episode video

series takes a deep dive into all aspects of defensive

techniches. From home invasion, car jacking, concealed

carry, responsible gun ownership, active shooter,

situational awareness and more —our top experts present

a detailed and comprehensive guide to self defnese to

protect you and your family.

Presenting Sponsorship $50,000 (1 available)

• Title integration

• Product Integration guaranteed in all (6) videos





•Supporting Sponsorship $35,000 (2 available)






•Named Sponsorship $20,000 (2 available)





•Affiliate Sponsorship $10,000 (2 available)

• Product Integration guaranteed in (1) video



Some sponsors products may be included in additional

videos beyond those listed in the sponsorship guarantee.

The guaranteed production integration is the minimum

number of inclusions.



CONCEPTS: • Holster Hot Button issues:

o weapon-lighted rigs

o battle of the bulge

o open vs concealed carry

• Best practices for CC by season

• Drawing from cover

• Beating the almighty gun grab

In today's world of unrest, more law-abiding citizens are exercising

their Second Amendment rights to carry 24/7/365. Today's

concealed carry enthusiasts live active lifestyles, and many are

craving expert advice on how to safely and conveniently carry and

utilize their firearms, knives and other personal-defense tools.

Show them how your products can help them confidently live the

concealed carry lifestyle.

VIDEO INTEGRATION:• Brand mention open and closing billboards


• Link-out to sponsor’s product pages from video

• Co-branding on social promotion and native



PRINT SERIES: • 4 articles corresponding with the videos.

• Articles published to:

o Personal Defense World

o Concealed Carry

VIDEO SERIES INCLCUDES:EPISODES: 4 (2-5 minutes each)

SERIES PROMOTIONAL DATES: 1/7/19 - 3/31/19


• Originals air bi-weekly for first 8 weeks

• Promoted for over 12 weeks

• Evergreen content on PersonalDefenseWorld.com +

YouTube



CONTACTS

ADVERTISING & SALES CONTACTS:

NORTHEAST & MID-ATLANTIC REGION

Scott Buchmayr

978-462-6335

[email protected]

SOUTHEAST & UPPER MIDWEST REGION

Amos Crowley

216-378-9811

[email protected]

WESTERN REGION

Scott J. Cherek 307-635-

8899

[email protected]

MIDWEST/CENTRAL SOUTH REGION

Dan Flavin

248-515-8654

[email protected]

DIRECT RESPONSE SALES

Jim Coen

212-478-1949

[email protected]

MANAGEMENT & EDITORIAL CONTACTS:

VP/GROUP PUBLISHER & CONTENT DIRECTOR

Nicholas S. Seifert

435-640-9869

[email protected]

EDITORIAL DIRECTOR

Nino Bosaz

[email protected]

EDITOR-IN-CHIEF

Linas Cernauskas

[email protected]

DIRECTOR OF DIGITAL CONTENT

Matt Hogan

[email protected]

DIRECTOR OF SALES DEVELOPMENT & DIGITAL MARKETING

Brock Norman

309-256-1025

[email protected]

mailto:[email protected]










2019 media kit titles, dates and pricing subject to … · updated 1/3/2019 2019 media kit...

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