2019

Powering your healthiest life

The ultimate live-better guide for women 35+.Prevention is a dominant leader in the health and wellness space, across print, online and social media, delivering authoritative information, expert advice, plus fresh and simple tips for healthy living.

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“I’m having the best time at 42”

BOOST YOUR METABOLISM

HAPPY • HEALTHY • CONFIDENT

Love your age!

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2018 LO

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GE!

PR

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AU

S.CO

M.A

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DEEP CALM IN 4 SMART

MOVES

BODY BENEFITS OF CHOCOLATE

8-WEEK PLANNew science shows how to lose weight for life!

SIMPLE FIXES FOR FOOD CRAVINGS

BREAK YOUR BAD HABITSFOR GOOD

Are non-dairy milks better

for you?

GET MORE ENERGY NOW

“I’m having the

BOOST YOUR METABOLISM

DEEP CALM IN 4 SMART

MOVES

BODY BENEFITS OF CHOCOLATE

8-WEEK PLANNew science shows how to lose weight for life!

SIMPLE FIXES FOR FOOD CRAVINGS

BREAK YOUR BAD HABITSFOR GOOD

Are non-dairy

GET MORE ENERGY NOW

HOW TO GET A SHARPER BRAIN

20ways to cancer-proof your life

BEAUTY TRICKS that take years off

NATALIEBASSINGTHWAIGHTE

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preventionaus.com.au9 39 39 313398 08 08 000691

0 4 AUG/SEPT 2018$7.50 NZ $7.99

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POWERING YOUR HEALTHIEST LIFE

“We put too much pressure on being happy all the time. It’s OK to just be content.”

GET MOREENERGY!

WAYS TO BEAT FATIGUE

MARTA DUSSELDORP

NO MORE DIETS

Stay lean for life!

15 WAYSTO MORE'ME' TIME

look better!Feel better,

The hiddenhealth trap after 40Are you at risk?

NEW SCIENCEBeautiful skin in a tablet?

INSTANT CALMStress less in 60 seconds

SPECIAL REPORT

4

Gentle moves to stay fi rm & fi t

POWERING YOUR HEALTHIEST LIFE

GET MORE

NO MORE DIETS

SPECIAL REPORT

PV15_001Cover.indd 1 6/5/18 1:00 PM

We stand by scienceOur readers come to us for

• Authenticity

• Reliability

• The confidence we bring to our work

We deal in facts, not fads. We demand scientific evidence backs up everything we say.

Our commitment: Real content from trusted sources

Prevention is produced by Australia’s fourth-largest publisher, nextmedia, best known for its portfolio of iconic special interest publications.

specialises in targeted, meaningful content to specific interest groups. We have the expertise and publishing skill to drive deeper, better, and more personalized engagement.

Prevention is also a global brand, and we publish it under license from Hearst in the US. We enjoy the global resources of their worldwide network, with sister magazines such as Red, Good Housekeeping, Redbook.

Reaching over 440,923 consumers per month

130,000 print readers per issue

33,500 online visitors per month

275,000 social connections

Prevention’s targeted approach means that you are reaching a qualified audience. and not paying a premium for big numbers that aren’t open to your message. We deliver an engaged audience that sees ads as inspiration, not an interruption. Source: emma April 2018, Google Analytics

A unique audienceThey aren’t reading

other health or beauty titles

On average 53% of Prevention readers

DO NOT read other

health titles

On average 78% of Prevention readers

DO NOT read other beauty or fashion titles

Source: emma February 2018

R

“I’m having the best time at 42”

BOOST YOUR METABOLISM

HAPPY • HEALTHY • CONFIDENT

Love your age!

AP

RIL/M

AY

2018 LO

VE Y

OU

R A

GE!

PR

EV

EN

TION

AU

S.CO

M.A

U

DEEP CALM IN 4 SMART

MOVES

BODY BENEFITS OF CHOCOLATE

8-WEEK PLANNew science shows how to lose weight for life!

SIMPLE FIXES FOR FOOD CRAVINGS

BREAK YOUR BAD HABITSFOR GOOD

Are non-dairy milks better

for you?

GET MORE ENERGY NOW

“I’m having the

BOOST YOUR METABOLISM

DEEP CALM IN 4 SMART

MOVES

BODY BENEFITS OF CHOCOLATE

8-WEEK PLANNew science shows how to lose weight for life!

SIMPLE FIXES FOR FOOD CRAVINGS

BREAK YOUR BAD HABITSFOR GOOD

Are non-dairy

GET MORE ENERGY NOW

HOW TO GET A SHARPER BRAIN

20ways to cancer-proof your life

BEAUTY TRICKS that take years off

NATALIEBASSINGTHWAIGHTE

A

UG

UST/SEP

TEMB

ER 2018

GET M

OR

E ENER

GY

!P

RE

VE

NTIO

NA

US.C

OM

.AU

preventionaus.com.au9 39 39 313398 08 08 000691

0 4 AUG/SEPT 2018$7.50 NZ $7.99

R

POWERING YOUR HEALTHIEST LIFE

“We put too much pressure on being happy all the time. It’s OK to just be content.”

GET MOREENERGY!

WAYS TO BEAT FATIGUE

MARTA DUSSELDORP

NO MORE DIETS

Stay lean for life!

15 WAYSTO MORE'ME' TIME

look better!Feel better,

The hiddenhealth trap after 40Are you at risk?

NEW SCIENCEBeautiful skin in a tablet?

INSTANT CALMStress less in 60 seconds

SPECIAL REPORT

4

Gentle moves to stay fi rm & fi t

POWERING YOUR HEALTHIEST LIFE

GET MORE

NO MORE DIETS

SPECIAL REPORT

PV15_001Cover.indd 1 6/5/18 1:00 PM

Meet Ms Prevention... She is active, curious and cashed-up. She has the time and resources to spend money on herself

She is actively taking steps now to stay healthy in the future

She is twice as likely as the average woman to enjoy shopping for cosmetics and regards makeup as an essential part of her daily routine (Emma Dec 17)

She tries to eat well, exercise regularly and is eager to learn about the latest innovations to help her feel fabulous

She likes to talk to friends about what she’s read in magazines

Source: emma May 2017

Women 40+

are more likely to read magazines than

go online, listen to the radio or go

to the movies (GAME CHANGERS IPSOS)

Did you know?

45% own their own

home*

41% are empty nesters*

75% say quality is

more important than price*

Women in midlife are a rich new vein of opportunity… Is she in your

brand’s blind spot?”

- JWT Elastic Generation: The Female Edit, 2018

Delivering health & medical news from quick tips to in-depth reports on breakthroughs, innovations and treatments

Our journalists are renowned for their depth of research. Their work has been honoured with multiple awards: • Magazine Journalist of the Year • Winner, Excellence in

Nutrition Journalism Award • Finalist, United Nations Peace Awards • Finalist, Human Rights Awards

Health & medical

88% of Prevention

readers are taking steps now to stay

healthy in the future

Source: emma November 2017

The latest on fitness news, products and fast and easy workouts

Fitness

Prevention readers are 80% more likely than

average to have attended a yoga or pilates class in the

past 4 weeks

Our readers have the need and the ready cash to buy premium

athleticwear and sports shoes - editor, Andrea Duvall

Source: emma November 2017

We cover latest beauty trends and innovations within skin care and hair

Beauty

Prevention’s audience wants to know about the latest scientific advances in skin care. They are hungry for

beauty knowledge targeted at their age, and we augment the advice in the magazine, with a monthly beauty e-newsletter to answer their beauty questions- Beauty editor, Cecily-Anna Bennett

The latest on food and nutrition including timesaving, healthy and delicious recipes, and practical advice about eating for optimum health.

Food & nutrition

Our staff dietitian reviews the latest products on the market and works with us on our recipes so readers can feel confident that we’re about facts not fads

We provide practical advice on easing everyday stress, improving sleep and enhancing concentration. And we offer simple tips to boost happiness.

Mind & body

Our audience is hungry for calm, for balance, for optimal health. They’re interested in combining travel with wellness. In 2019 wellness travel will become an additional pillar in every issue. We’ll give readers information on the best wellness courses and workshops in Australia and the Asia Pacific region. As well as showcasing what goes on at some of these retreats, we will share insights from leading teachers and guides.

Wellness travel

Our readers are more

likely to take multiple

short breaks, visit new

places, go on trips where

everything is organised for

them.

Did you know?

a total solutionUsing our creative team’s audience insights and depth of experience, we are able to create compelling stories that drive engagement and consumption. Working with you, we can design a strategic campaign that drives maximum engagement and visibility for your brand.

Genome. OneTHE BRIEF: To drive awareness of their genetic testing service and increase enquiries. As a subsidiary of The Garvan Institue of Medical Research it was essential this campaign was approached correctly with a trusted partner. The results exceeded the client’s expectations.

introducing

IN PRINT Advertorial to raise brand awareness. An eight-page editorial feature in the following issue quoted their experts

ENGAGING NATIVE CONTENT introducing consumers to the benefits of having their genes sequenced and driving them to the Genome. One website Content appeared at top of home page and was shared in our weekly e-newsletter

Empowering your health decisionsYour genes are one part of your health story. Your health is shaped by a complex relationship between a range of factors including your lifestyle, your environment and your genes. Your genes carry critical information that infl uences your risk of developing diseases such as cancer and heart disease and your body’s response to medications.

*GoExplore™ requires a referral from a doctor. GoExplore™ is provided by Genome.One, a wholly owned subsidiary of the Garvan Institute of Medical Research.

If you or your doctor* have any specifi c questions please contact us on:Ph: 1300 466 631 Email: enquiries@genome.one

Be proactive and make timely, informed decisions about your future healthUnderstanding your genetic health risks (how your genes affect your chance of getting a disease) may empower your doctors to better manage your health.

GoExplore™ analyses your DNA and assesses your genetic risk of developing:

• 31 types of cancers • 13 heart conditions • 8 other inherited conditions • as well as your likely response to 220

prescription and over-the-counter medications.

GoExplore™ gives you additional insights into your health that you and your doctor may use to make timely informed health decisions. This knowledge can give doctors the potential to treat, manage, monitor or even prevent conditions before they develop.

The information from GoExplore™ may help your doctors personalise and tailor medication plans based on your genetic profi le.

Your results may be relevant to your family members by providing them with insights into their own inherited health risks.

Learn more at www.genome.one/meet-your-genes

Untitled-3 1 7/06/2018 9:21:00 AM

SOCIAL MEDIA AMPLIFICATIONPosted on the Facebook channels of Prevention and carefully selected communities within nextmedia’s broad stable.

clearskincareclinics.com.au1300 442 632

FREE UNDERARMBook by 1st Sept and quote ‘Prevention Mag’. New Clients Only.

“We have over 20 years’ experience, exceptional customer care, and use the most advanced clinically proven technology in over 45 locations.”

Get permanent hair reduction with our highly trained and certified therapists. Cheaper than waxing,laser hair removal is the mostaffordable and effective solution to reducing unwanted hair from any part of your body.

Australia’s Most PremiumLaser Hair Removal Service

NEVERSHAVEAGAINLaser Hair Removal

Dr Philippa McCaffery, Clinical Director

2018-06_Laser Underarm Prevention.indd 1 29/05/2018 4:03:33 PM

YOUR FREE TREATMENT RF LIFT & RESTORE FACIAL

Exclusive ReaderAnti-Ageing Offer

1300 442 632clearskincareclinics.com.au

Anti-Ageing At Its Best

RF Lift & Restore Facial is a gentle and effective treatment that uses radio frequency to stimulate collagen production and ward off the signs of ageing. Take advantage of this incredible offer, to experience this unique treatment with our highly trained therapists and nurses, at any of our 45 clinic locations.

Facial includes: Double cleanse, one area of RF Lift & Restore, eye lymphatic drainage massage and active serum application. To redeem your free treatment please call and quote ‘Magazine’ before 28th February 2018. One treatment per client

Dr Philippa McCafferyClinical Director

See Dr Philippa McCaffery’s 6 top recommendations on how to get rid of acne and get your

confi dence back.

1. Avoid moisturisers & cheap supermarket brandsMoisturisers are not great for people prone to breakouts. They clog pores and increase oiliness and cheap supermarket products don’t have suffi cient active ingredients to make a difference in the skin.

2. Oil based make-upWhilst make-up is fi ne to cover pimples, oil based make-up is a big no-no. Mineral powder is much kinder to your pores while still giving you great cover.

3. ExfoliationMost acne prone skin likes to be regularly exfoliated. It is best to use low concentration glycolic or lactic peels or glycolic creams with microdermabrasion crystals.

4. DietFood culprits can include dairy and high glycemic index foods. Trial elimination of these to see if they are contributing to your breakouts.

5. Sun and salt waterCertain frequencies of light can help breakouts and salt water is a natural exfoliator. Do your skin a favour though and skip the UV light of the sun in favour of clinic based LED treatments which have the same effects.

6. Acne treatmentIf you have tried all of the above and nothing is clearing your skin, you should consider a more permanent solution like Dr McCaffery’s Acne Treatment.

Dr McCaffery’s Acne Treatment is a breakthrough treatment that eliminates acne, breakouts and pimples permanently. This treatment is a drug-free permanent solution that I have developed and is available in my 43 clinics across Australia.

I have been visiting Clearskincare Clinics for the past 12 months and they have literally saved my life. My skin started developing cystic acne due to stress and bad lifestyle post divorce, and this was a catalyst for further depression. Clearskincare Clinics helped get my skin and confi dence back.

Before After

Dr Philippa McCaffery

Before After

Chloe James

First Treatment

Free!clearskincareclinics.

com.au/acne

For a limited time, trial your

How to G et Rid of AcneAcne and pimples can cause embarrassment, loss of self-esteem

and effects millions of Australians. Dr Philippa McCaffery has been working with patients with acne for over 20 years and is the Clinical

Director of Clearskincare Clinics, Australia’s largest acne practice.

ADVERTORIAL

PV0618_Clearskincare_FP.indd 90 19/4/18 12:21 pm

Clearskincare ClinicsTHE BRIEF: To boost their client base. The incentive was a free laser treatment for every reader. The resulting takeup rate was higher than any other lifestyle platform the client used.

IN PRINT A combination of full page brand ads and educational advertorials promoting the free offer. (Readers were given a unique code to quote when booking their free treatment.)

ENGAGING NATIVE CONTENT written by one of our editors who described what it was like to have a treatment

EVENT SAMPLING A flyer promoting this offer was given to all 200 attendees at our reader event: Prevention’s Positive Ageing Seminar.

TESTIMONIAL The Prevention team developed a campaign across their print, digital and social platforms that fell within our budget and exceeded our expectations. The team were always very helpful and available to help drive the campaign across their different avenues.

SOCIAL MEDIA AMPLIFICATIONThe story was shared on our social media. The offer was broadcast out to all relevant social media communities within nextmedia

ModibodiTHE BRIEF: To promote Modibodi’s range of hi-tech underwear and swimwear, designed to protect women from light incontinence issues. The client was looking for a credible voice to educate consumers on how the product works and its unique selling points.

IN PRINT Prevention’s editorial team worked with Modibodi to create credible and educational content. It included a code to redeem a discount offer.

Modibodi have developed a range of hi-tech underwear, swimwear and activewear designed to protect women from light incontinence. Aussie designed, Modibodi have developed a scientifi cally proven, patented Modifi er Technology which is your three-layered protection from leaks, as well as being antimicrobial, stain resistant and odour-proof.

Modibodi is a must for those in serious pelvic fl oor training or for overnight protection from periods and keeping the sheets stain free!

There’s so much to love about Modibodi:

n Eco-friendlyn Reusablen Perfect fi tn Breathablen Wicks moisturen Lightweight and feels like regular underwear n No itchy uncomfortable feeling like with pads & linersn Save money and time – no need to run to the shops when your pads run outn Light through to heavy absorbencies available

Try Modibodi today! Thirty day risk-free trial for all new customers for their fi rst pair of Modibodi.

Feel confi dent, secure and stylish in Modibodi.

modibodi.com

ADVERTORIAL

A fresh take onfeeling goodWhat if there was a beautiful and functional line of underwear that helped us feel safe, sassy and sustainable all day?

Receive15% OFF

storewide*Use code

'preventionjuly15' modibodi.com

(Min spend $50.00 apply)

PV0718_ModiBiodi_FP_rev.indd 58 4/6/18 9:01 am

ENGAGING NATIVE CONTENT An article explaining the virtues of wearing protective underwear that was stylish and secure was posted on home page of website

SOCIAL MEDIA AMPLIFICATIONThe story was shared on our social media The offer was broadcast out to all relevant social media communities within nextmediaA SOLUS eDM with a Modibodi redemption offer was sent to our database of 14,000+ subscribers. This was also promoted via social media channels.• Sampling at Prevention event including Modibodi redemption offer

Reader eventsOver an elegant high tea, leading health experts and celebrities share health and wellness strategies with 200 readers. Speakers at past events have included Michelle Bridges, Sandra Sully, Rebecca Gibney, Nicole Livingstone and Dr Joanna McMillan.

POSITIVE AGEING SEMINAR SERIES

GOLD SPONSORSHIP• Naming rights to the event, ie Prevention/Your name Positive Ageing Seminar

• Editorial feature in magazine

• Skin of website

• 2 full page ads in mag

• Social media promotion

• Trialling opportunities

• Event goodie bag sampling

• Logo on media wall

SILVER SPONSORSHIP• Editorial article in mag

• Event goodie bag sampling

• 1 full page ad in mag

• Social media promotion

• Logo on media wall BRONZE SPONSORSHIP• 1 full page in mag

• Event goodie bag sampling

Event sponsorship

Positive AgeingSEMINARS

2018

Premium exposure for your brand - IN PRINT Double-page spread promoting your offer.

NATIVE CONTENT Homepage promotion of the offer for 8 weeks.

ONLINE On social media Promotion of offer across Facebook and Instagram

Subscription prizes

Print rate card

Prevention DigitalPAGEVIEWS – 165,608UNIQUE USERS – 33,500100% Monthly Buyout - $5,500 + gst (includes Leaderboards, MRec and Skins)

NATIVE CONTENT - $9,750 + gst

· 1 x custom-written article that appears across all our

digital platforms:

· Home page of preventionaus.com.au for 2 weeks, a

further 2 weeks alongside relevant topic-themed stories

· Inclusion in Prevention Weekly e-newsletter

· Boosted Facebook post

PREVENTION WEEKLY E-NEWSLETTER - $1,500 + gst (Wed – 7am)

BEAUTY MONTHLY E-NEWSLETTER -

$1,500 + gst (Fri – 5pm)

· Prevention’s E-newsletter Sponsorships include

2 x Leaderboards and 1 x Mrec

SOLUS EDM -$2,500 + gst

· sent to 12,000+ engaged health and wellness consumers

Prevention SocialBOOSTED FACEBOOK POST - $3,000 + gst

Prevention Facebook Followers – 262,000+

Rate card VOLUME CASUAL 3X 6X 12XDISCOUNT 5% 10% 15%Full Page 7950 7555 7155 6760DPS 15900 15105 14310 13515Half Page 5655 5375 5090 4810Third Page 4440 4220 3995 3775IFC 20995 19945 18895 17845OBC 10500 9975 9450 8925IBC 9690 9205 8720 8235

For more information, contact your Prevention representative today:

Melissa FernleyPhone: (02) 9901 6191

Mob: 0416 010 274

mfernley@nextmedia.com.au

Bianca RampalPhone:(02) 9901 6327

Mob: 0400 540 180

brampal@nextmedia.com.au

Rose PamilarPhone: (02) 9901 6164

Mob: 0414 239 437

rpamilar@nextmedia.com.au

Advertising schedule 2020ISSUE BOOKING DEADLINE MATERIAL DEADLINE ON SALE DATE

Feb/Mar 2020 21 November 2019 28 November 2019 6 January 2020

Apr/May 2020 23 January 2020 30 January 2020 2 March 2020

Jun/Jul 2020 25 March 2020 1 April 2020 4 May 2020

Aug/Sept 2020 21 May 2020 28 May 2020 29 June 2020

Oct/Nov 2020 23 July 2020 30 July 2020 31 August 2020

Dec/Jan 2021 24 September 2020 1 October 2020 2 November 2020

PAGE SIZEDouble Page Spread

Full page

Half horizontal

Third vertical

TRIM (mm)412 x 275

206 x 275

136 x 206

275 x 68

BLEED (mm)422 x 285

216 x 285

146 x 216

285 x 78

TYPE (mm)402 x 245

176 x 245

106 x 176

245 x 38

Sizes

Technical informationSPECIFICATIONSPDFs• Please supply a high-res PDF.• Resolution is 300 dpi. • All fonts must be embedded in the PDF. These

fonts must be active on your system at the time of creating the PDF.

• Please supply DPS material as two single pages.

Image specifications• Image resolution is 300 dpi. All colours must be

set to CMYK.• Do not enlarge images more than 25%.• Check all linked images are updated and no

fonts are missing.

Document specifications• Digital files must be prepared to the correct

final size - check that type, trim and bleed areas are correct.

• Ensure all live elements you wish to print are kept within the type area.

• Bleed - provide 5mm of bleed where bleed is required. Check that crop marks are visible.

Colour specifications• For a rich solid black use: 40% Cyan and 100%

Black.• Total sum density (total ink weight) should fall

between 290% and 310%.• Convert all spot colours to CMYK.• Text level type should be 100% black only.

Fonts• Nextmedia supports Open type fonts and PC

Postscript fonts only.

Applications supported• InDesign, Photoshop, Illustrator, Word docs,

Text docs, PDF.

DELIVERY OPTIONS• Quickcut to Nextmedia (preferable) • Websend or Dropbox • Hightail (previously YouSendIt) www.hightail.com

EmailWe accept email files under 30mb. Please note the booking number and magazine title in the subject field and email to adops@nextmedia.com.au

FTPFTP files over 30mb to our ftp server:ftp.nextmedia.com.au Email the Advertising Coordinator to obtain login details at adops@nextmedia.com.au

CONTACT USNextmedia ad creationNeed help creating your advertisement?Please supply high resolution images, logos and text copy to be used in the advertisement.

• Contact the Prevention magazine Advertising Manager on (02) 9901 6191 for more information.

• You may contact your advertising representative to discuss ad creation in-house at Nextmedia.

Advertising productionIf you use our graphic design service, your deadline is two weeks prior to the dates stated. Advertorials must be produced in a font not used in the magazine, and must carry the word ‘Advertorial’ at the top of the page, in 10pt type. Inserts, onserts, sachets The expertise of the Sales and Production teams at Nextmedia is available to assist with planning,

placement, design and testing of your insert. Please contact your advertising representative for full details and specification sheets. MELISSA FERNLEYPhone: (02) 9901 6191Mob: 0416 010 274mfernley@nextmedia.com.au

CANCELLATIONThe cancellation deadline for advertising is three weeks prior to booking deadline. Cancellation of any booked advertising must be in writing and received by the Account Manager and/or Sales Director prior to the cancellation deadline. The Publisher reserves the right to repeat the most recent material or material of the Publisher's choice. If a cancellation occurs mid-contract, the difference between the contract appearance rate and the actual appearance rate card will be surcharged.

WET SACHET SPECIFICATIONSSachet laminate (what the sachet is made of) must be a minimum:• 12 micron for PET (Polyester), or• 12 micron for Aluminium (Foil), or• 75 micron for PE (Polyethylene). The Polyethylene must be modified linear low (LLPE) or equivalent.➔ For each 1ml of fill, the sachet's internal area must be at least 8 square cm.➔ A sachet must be free from excessive air - as much as possible needs to be removed prior to sealing.➔ Under a compression test, sachets must withstand at least 3,300 psi (1,500kg) of pressure for 10 seconds and the bonding must resist 2,200 psi (1,000 kg) for a minimum of 5 hours.➔ Maximum total weight for individual sachets, including fill = 20 grams.➔ The quantity of fill must remain the same

throughout the production run. Sachet packing➔ Sachets must be packed in nested cartons so that they do not curl or stick together.➔ If more than 1 deck of sachets is packed in a carton, each deck must have a strong cardboard base so they will sit stable on that base.➔ All sachets are to be packed the same way up and the same way around.➔ All cartons and pallets must be accurately labelled, indicating product, quantity and host publication.

Approval of samples➔ Suppliers/manufacturers of sachets must submit samples for testing by Nextmedia. Such samples must be identical to any product supplied for inclusion with a production run of our magazine.➔ A minimum of 200 samples may be required – they must conform to all the above specifications, otherwise testing and approval will not proceed.

Size specifications (subject to testing)➔ Minimum dimensions = 90mm x 55mm.➔ Maximum dimensions = 140mm x 100mm.

Magazine production runDuring binding of our magazine, should we encounter a problem with the sachets which could stop the magazine going on sale to schedule or which could cause damage to the magazine - either physically or by affecting potential sales - we reserve the right to omit the sachet.