2020-21 the red book media kit nr · 2020-01-23 · health research, education, women and...

MEDIA KIT | 2020/2021

The Red Book | 910 E. Osborn Road, Suite C, Phoenix, AZ 85014 | office: 602-445-7168 | azredbook.com

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THE RED BOOK MISSION

THE RED BOOK products serve as resources to connect the Valley’s social, business

and philanthropic leaders and the organizations and causes they support.

THE RED BOOK PRODUCTS

P R I N T P R O D U C T S

D I G I T A L P R O D U C T S

THIS WEEK AT AZREDBOOK.COM

A directory of and for people involved in the social,

business and philanthropic community

A lifestyle magazine that highlights society, culture

and luxury

An online magazine that highlights society, style and

culture

A weekly e-newsletter

that highlights stories on azredbook.com

MEDIA KIT 2020/21

OVERVIEW

2020


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Sources: Larkspur Prospects of Wealth; Experian Power Elite Households

SOPHISTICATED READERS

AFFLUENT • PHILANTHROPIC • ARTS-MINDED

• Support myriad of community causes: the arts, health research, education, women

and children’s issues • Attend and donate regularly to the arts

MEDIA KIT 2020/21

POWER SPENDERS

• Spend $10,000 – $700,000 in goods and services annually • Drive luxury cars

• Collect cars, jewelry, art, couture clothing and accessories

• Own multiple vehicles • Buy designer labels

• Buy the latest technology • Travel domestically and internationally

STABLE HIGH-WORTH HOUSEHOLDS

70% OF OUR READERS HAVE A MINIMUM NET WORTH OF $2 MILLION TO MORE THAN $20 MILLION

15% 25-39 years old 22% 40-49 years old 32% 50-59 years old 24% 60-69 years old 7% 70-75 years old

700,000 ESTIMATED TOTAL ANNUAL READERSHIP

The Red Book • The Red Book Magazine • azredbook.com • social media • e-newsletter

REACH 200,000

E-NEWSLETTER TOTAL ANNUAL READERSHIP

5,000 SOCIAL MEDIA FOLLOWERS

THE RED BOOK AUDIENCE & REACH

AUDIENCE


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THE RED BOOK

LUXURY POSITIONING

Inside Front Cover Spread (1)

Inside Back Cover Spread (1)

Two Pages, Spread or Sequential (1)

CLASSIC POSITIONING

Full Page, Right (2)

Full Page, Left (3)

Digital advertising is included in all prices.

(1) Includes 2 online ads (Group 1 and 2) on azredbook.com + 3 ads in the e-newsletter (2) Includes 1 online ad from Group 1 on azredbook.com (3) Includes 1 online ad from Group 2 on azredbook.com

2021

MEDIA KIT 2020/21 PRINT • THE RED BOOK


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THE RED BOOK MAGAZINE

LUXURY POSITIONING

Inside Front Cover Spread

Back Cover

Inside Back Cover

Spread, Front of the Book

CLASSIC POSITIONING

Full Page

Half Page – limited positions available

CIRCULATION: 27,500 PRINTED COPIES / ISSUE

MEDIA KIT 2020/21 PRINT • THE RED BOOK MAGAZINE


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ISSUE

THEME SPACE RESERVATION DATE

ARTWORK DUE DATE

SEPTEMBER/OCTOBER 2020 THE ARTS 08.07.20 08.14.20

NOVEMBER/DECEMBER 2020 HOLIDAY 10.02.20 10.09.20

JANUARY 2021 HIGH SEASON 11.20.20 11.30.20

FEBRUARY 2021 STYLE/DESIGN 12.11.20 12.18.20

MARCH 2021 PHILANTHROPY 01.15.21 01.22.21

APRIL 2021 TRAVEL 02.12.21 02.19.21

IN EVERY ISSUE

DISCOVERY STYLE SOCIETY PERSONALITY CALENDAR THIS IS ‘ME’

Lifestyle & community notes

Fashion, beauty & design notes

The season’s best

fundraising soirées

People you don’t know, but should

Not-to-miss

social & cultural events

Valley notable opens up

MEDIA KIT 2020/21 PRINT • THE RED BOOK MAGAZINE EDITORIAL CALENDAR


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WEEKLY E-NEWSLETTER (BI-MONTHLY JUNE – AUGUST)

AZREDBOOK.COM

HOME PAGE

Overlay Slide & Billboard

CALENDAR PAGE

Billboard

Medium Rectangle

OTHER PAGES

Billboard

Leaderboard

Half Page

Medium Rectangle

MEDIA KIT 2020/21 DIGITAL • AZREDBOOK.COM + E-NEWSLETTER


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THE RED BOOK

910 E. Osborn Road, Suite C

Phoenix, AZ 85014 office: 602-445-7168

azredbook.com

MEDIA KIT 2020/21 CONTACT US .

2020-21 the red book media kit nr · 2020-01-23 · health research, education, women and...

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