2020EVENT SPONSORSHIP

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3 OVERVIEW OF THE EVENT

4 ABOUT OUR PARTICIPANTS

5 FUNDING SUPPORTS TWO WORLD CLASS ORGANIZATIONS

6 EXPOSURE OPPORTUNITIES

7 SPECIAL EVENTS

8 EVENT SPONSORSHIP LEVELS

9 BRAND ACTIVATIONS

TOGETHER,WE CAN END AIDS.

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OVERVIEW OF THE EVENT

AIDS/LifeCycle is a fully-supported, seven-day bike ride from San Francisco to Los Angeles. It’s a life-changing 545 mile ride—not a race—through some of California’s most beautiful countryside. Thousands of people participate as Cyclists, Roadies, Volunteers, or Virtual Cyclists and come together to raise critically needed funds for the HIV/AIDS-related services of San Francisco AIDS Foundation and the Los Angeles LGBT Center.

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ABOUT OUR COMMUNITY

CONSUMER LOYALTY

Each year, over 5,000 people register for AIDS/LifeCycle, with 85% of those registrations coming from California. These individuals receive donations from nearly 100,000 donors annually, spreading awareness about cycling, the event itself, and how San Francisco AIDS Foundation and the Los Angeles LGBT Center are helping to end AIDS. Last year, the AIDS/LifeCycle community raised a record breaking $16.8 million! People participate because they have a personal connection to the cause, are seeking a personal and physical challenge, or a combination. Participants represent all walks of life; new and advanced cyclists, first-time fundraisers and long-time supporters; and all become passionate advocates of AIDS/LifeCycle and the two benefiting agencies

WHO ARE OUR PARTICIPANTS?

IN A SURVEY OF OUR PARTICIPANTS:

REPORTED THAT THEY FELTMORE CONNECTED TO ABRAND BECAUSE OF IT’S AIDS/LIFECYCLE SPONSORSHIP.

79%

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52,000 followers

14,000 followers

9,000 followers

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LOS ANGELES LGBT CENTER

The Los Angeles LGBT Center is building a world in which LGBT people thrive as healthy, equal and complete members of society. Since 1969, they have cared for, championed and celebrated LGBT individuals and families through advocacy, healthcare, education, housing services, and social support.

The Center provides more services to the LGBT Community than any other organization in the world. Three of their most pressing objectives include:

• Increase access to medical services, HIV/STI testing and prevention, addiction recovery, and mental health services for those in need.

• Create a vital social safety net for members of the LGBT Community by providing shelter and healthcare to homeless youth, low-income housing for seniors, legal services, and transgender-specific care.

• Advance the civil rights and freedoms of LGBT people through education, advocacy and community organizing.

SAN FRANCISCO AIDS FOUNDATION

Thanks to the Foundation, we can envision a world without AIDS. Since 1982, they have worked to radically reduce the number of new HIV infections in San Francisco through education, advocacy, and direct prevention and care services for at-risk communities.

Working toward the following three goals will help the Foundation protect the health and wellbeing of at-risk communities and end the HIV epidemic in San Francisco.

• Build healthier communities by nurturing resilience in individual and social groups while reducing harm associated with drugs and alcohol.

• Reduce new infections to fewer than 100 per year by tapping into medical advances and community power to steadily drop HIV rates for good.

• Improve the health and lifespan of San Franciscans living with HIV by increasing their rate of viral suppression by 80% and breaking down barriers to sustained HIV treatment and care.

FUNDING SUPPORTS TWO WORLD CLASS ORGANIZATIONS

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AIDS/LIFECYCLE SPONSORS RECEIVE EXPOSURE IN A WIDE VARIETY OF WAYS

ADVERTISING EXPOSUREDuring the lead up to the Ride, select sponsors receive visibility in print ads, logo placement in outdoor marketing and recognition in stage programs.

MEDIAAIDS/LifeCycle is an international event. Press releases and media advisories sent to national, regional & local outlets include corporate acknowledgment of all sponsors.

ONLINE RECOGNITIONAll sponsor logos are placed on the aidslifecycle.org home page as well as sponsor landing pages. Last year the site received over 500,000 visits, and more than 200,000 unique visits, including 1.5 million page views.

SOCIAL MEDIA RECOGNITIONOur Social Media presence is strong, with over 50,000 fans on Facebook, nearly 8,500 followers on Twitter and more than 6,750 followers on Instagram. Sponsors receive visibility through dynamic social media posts and engagement.

COMMUNICATION TO OUR PARTICIPANTSSelect sponsors are given email access to our participants (5,000) and donors (120,000) through sponsor emails sent via AIDS/LifeCycle, and mentions in other email newsletters.

SPECIAL EVENT RECOGNITIONAIDS/LifeCycle offers many special events for participants in San Francisco and Los Angeles. Sponsors have the opportunity to attend all special events, including 6 ride events, 8 celebration parties, and 2 Expos (events in both NorCal and SoCal).

ON-RIDE VISIBILITYDuring the week of the Ride, there are many opportunities for visibility:

• Logos on event apparel

• Logos in printed materials

• Acknowledgment from stage

• Logo recognition on banner in camp

• Branding of major hubs of participant activity for select sponsors, including the dining tent, shower trucks, charging tent and bike parking

• Option to produce and brand gift items for participants

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SPECIAL EVENTS

AIDS/LIFECYCLE KICK-OFF RIDE SF and LA: October 2019 Total estimated attendees: 535

A kick-off to the training season, veterans and newriders go on the first major ride of the season.

10K CELEBRATION SF and LA: Fall 2019 and Spring 2020 Total estimated attendees: 250

Our top fundraisers are our brand ambassadors, each pledging to raise at least $10,000. 10K Club parties offer an intimate atmosphere in which to interact with these most engaged participants.

AIDS/LIFECYCLE HOLIDAY PARTY SF and LA: December 2019 Total estimated attendees: 640

In addition to a celebration, the Holiday Party is a catalyst for Cyclists and Roadies to increase their fundraising goals and make important end-of-year appeals to their network of donors.

DAY ON THE RIDE SF and LA: April 2020 Total estimated attendees: 1,250

Day on the Ride brings AIDS/LifeCycle Cyclists and Roadies out for a taste of what is to come during the 7-day ride including an opening ceremony, rest stops, lunch, post-ride meal, and route support.

AIDS/LIFECYCLE EXPO SF and LA: February 2020 Total estimated attendees: 1,300

High-energy, and fast-paced, these events feature vendors of all types selling, sampling and educating AIDS/LifeCycle participants, and are a greatopportunity for spnosors to activate and connectwith members of the community.

AIDS/LIFECYCLE SEND OFF

SF and LA: May 2020

Total estimated attendees: 500

Celebrating participants’ achievements, Send OffParties are festive events meant to build excitementand committment to fundraising in the final weeksbefore the Ride.

THANK YOU BRUNCH

July 2020

Total estimated attendees: 500

During the Thank You Brunch we celebrate the achievements of the year and give out top fundraising awards.

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WHAT DOES A PARTNERSHIP LOOK LIKE?

OPPORTUNITIES (IMPRESSIONS)

SPONSORSHIP LEVELS

PRESENTING ($500,000)

PREMIER ($250,000)

SUPPORTING ($100,000)

PLATINUM ($50,000)

TITANIUM ($25,000)

Industry-based exclusivity

PRINT RECOGNITIONLogo in magazine print Ads

Logo on marketing materials (POPs, banners, palm cards, direct mail)

Logo on outdoor marketing

Text recognition in press releases (100 press agencies)

ELECTRONIC RECOGNITIONLogo on website (732,645)

Hyperlinked logo on website (732,645)

Social media coverage to AIDS/Lifecycle Facebook followers (50,000) MONTHLY QUARTERLY QUARTERLY 3 2

Donor and participant communications

One email from us to participants

One email from us to donors (100,000) on behalf of sponsor

ON-SITE RECOGNITIONLogo on staff, volunteer and roadie t-shirts (4,000)

Mention from camp stage (5,000)

Logo on sponsor sign in camp (30,000)

Opportunity to speak from campstage (5,000)

Logo in Daily Newspaper (30,000)

Orientation Day booth (3,000)

Finish Line booth (8,000)

Branded goody bag item (provided by sponsor; 3,000)

Logo on victory t-shirt (5,000)

Access to local (SF & LA) pre-ride events

Logo recognition at x5 ALC pre-events

Invitation to x5 pre-events

CUSTOM BENEFITSPresenting sponsor branding opportunities (choice of one): Branding on halfway point or camp stage

Premier sponsor branding opportunities (choice of one): branding on shower (4) four trucks, camp charging tent, or bike parking

Deadlines: Marketing Materials and Brand Activation Concepts: May 1, 2020.

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