2020 AQUATIC PROGRAM BUDGET PRESENTATION

AQUATIC PROGRAM OVERVIEWLearn To Swim

– Averages 50 Classes with 250 Swimmers Per Month– Learn To Swim Coordinator, Assistant Coordinator & 36 Instructors

Learn To Swim Privates– Averages 200 Privates Per Month– Private Lesson Scheduler & 9 Instructors

Coached Aquatics– Averages 11 Programs (Youth & Adult) With 220 Swimmers Per Month – Coached Aquatic Coordinator, Assistant Coordinator & 21 Coaches

Coached Aquatic Privates– Averages 80 Privates Per Month – Private Lesson Scheduler & 8 Coaches

Aquatics Specials– Infant Swim Resource, Scuba, Snorkeling, Stand-up Paddleboard– Independent Contractors Average 80 Participants Per Month

COST SAVINGS & NEW REVENUEManagement of Staff - Annual Savings - $9,900

Consolidating Morning Swim Lessons Due to Less Swimmers– Eliminate 432 hours staffing expense = $5,000 of savings annually

Consolidation of Two Summer Swim Teams to Improve Quality– Eliminate 200 hours of staffing expense = $3,200 of savings annually

Retention of Staff Reduces New Hire Training– Eliminate 100 hours of staffing expense = $1,700 of savings annually

Additional Revenue - Annual New Revenue - $28,000New Saturday Swim Lessons at Southridge & Westridge

− Over 200 additional swimmers plus $10,000 additional revenue annually Additional Seahawks Juniors Program at Westridge

− Over 200 additional swimmers plus $18,000 additional revenue annuallyStrategic Fee Increases When Competitively Possible

2019 ACCOMPLISHMENTSSeahawks Summer Swim Team

− Combined two teams into one with 240 participants− Team placed 3rd at League MHSL Championship− Team placed 9th at State Championship (out of 53 teams)− Highest percentage participation at State Meet since 2016

Aquatic Programs Enrolled at 88% of Capacity

Summer Swim Team Survey− 20% response rate− 96% would recommend program − 86% plan to return next year

Learn to Swim Survey− 25% response rate− 97% would recommend program

2019 ACCOMPLISHMENTSYouth Coached Aquatic Programs

− Restructured & Improved Quality− Smaller class sizes− Additional Juniors Program to meet demand− Improved skill development goals & created

clearer progressions between programs

Hiring & Retaining Quality Staff − As of 07/01/2018 - 88% fully staffed

− 90% for Coached Aquatics− 85% for Learn to Swim

− As of 07/01/2019 - 90% fully staffed− 93% for Coached Aquatics− 89% for Learn to Swim

INDUSTRY & COMPETITOR OUTLOOK

− Program Fees Reaching Non-Competitive Levels Partially To Compensate For Mandatory Annual Minimum Wage Increases For Past 3 Years

− Changing Demographics for Community

− Increasing Additional Choices For Spending Of Discretionary Dollars

− Strong Marketing Efforts Of Competitor's Via On-line, Printed Materials & Local Advertising

PARTICIPATION DATA (JAN-JULY 2019)Learn to Swim

− 1,900 participants (6% Increase from 2018)− More classes offered due to more staff available− 90% average full sessions

Coached & Competitive− 2,000 participants − Improved quality with smaller class sizes− 85% average full sessions for youth programs

Private Lessons− 1,100 participants (5% Increase from 2018)− 85% average full sessions

TRENDS & CHALLENGESStaff Expense Impact Due to Mandatory Minimum Wage Increases

− 10% State Mandated Increases for 3rd Consecutive Year− Coached Aquatics - $2,000 Additional 2020 Staff Expense − Learn to Swim - $5,000 Additional 2020 Staff Expense− Each year of 10% Increases Equal Three Years

of Performance Reviews

Competitive Job Market− Fall & Spring Annual Marketing Campaigns− Staff Referral Reward Program− Retention of Current Staff− Competitive Salaries, Training & Benefits

Increasing Demand for Evening Pool Space Monday-Thursday− Aquatic Programs Reaching Maximum Participation Levels with Growing Waitlists

2020 BUDGET SUMMARY

2019 Revised Forecast Net Revenue• $208,800 Net Income

• Forecast 6.5% Increase from 2019 Budget

• Forecast $13,500 Increase from 2019 Budget

2020 Proposed Budget Net Revenue• $216,135 Net Income

• Propose 3% Increase From 2019 Revised Forecast

• Propose $ $7,283 Increase from 2019 Revised Forecast

QUESTIONS?