LEADERSHIP TOOLKIT

Use this toolkit to guide you as you engage with leaders and support their efforts to

promote the campaign.

The Engage section walks through the steps in reaching out to leadership followed by the

Resource section with links in grey boxes >> GREY BOXES

for supporting leadership according to their chosen action plan.

ENGAGE

ENGAGE

Develop a Plan

1.Meet with your leadership at a convenient time for them to talk about the CFC and how they can support the campaign. This could be a virtual or in-person meeting.

2.Be prepared with materials including historical results that can be acquired from your local CFC office, as well as the leadership flyer.

3.Talk through the options for leadership engagement and identify two to four tactics that your leader is willing to undertake.

Departments and agencies with visible leadership support for the Combined Federal Campaign historically outperform those without, resulting in more raised to support those in need. Here are a few examples of how you can make the 2020 campaign a success:

Support • Ask all managers to endorse the

campaign and help recruit campaign workers for the office.

• Ensure a voluntary campaign – no coersion.

• Show support publically on your social media channels.

Motivate • Set an overall dollar goal and track

progress using the CFC barometer poster.

• Make or announce the submission of your pledge at a CFC event, via livestream, or by sharing a photo of the occasion.

Endorse • Use our pre-written template to

personalize and send an email or memo to all staff at the beginning of the campaign.

• Highlight the CFC during regularly scheduled staff meetings.

Recognize • Send a thank you email at the

conclusion of the campaign. • Recognize campaign workers for their

service with a letter or signed CFC certificate.

• Speak at the post-campaign awards ceremony.

Promote • Submit an article for your agency

newsletter or intranet site. • Attend and speak at any in-person

or virtual CFC events held at your agency.

• Film a PSA for internal distribution.

Go Above and Beyond • Issue a creative challenge to your

employees like a push-up contest. • Offer to take part in creative

celebrations. Agree to take a pie in the face or grant a day off if the goal is achieved.

Combined Federal Campagin

Leadership Support: Be the Face of Change

Show Some Love at GiveCFC.org

>> LEADERSHIP FLYER - GENERAL

>> LEADERSHIP FLYER - DOD

ENGAGE

Support the Implementation

1.Send your leadership an email following your meeting to confirm the agreed upon tactics (if appropriate).

2.Use the resources and tools in the following pages to ensure your leadership has exactly what they need to promote the campaign successfully.

3.When the campaign concludes, thank leadership for their support and provide them with campaign results (this helps lay the groundwork for support in future years).

RESOURCES

RESOURCES

Support Provide these social media tools to your leadership so they can show their CFC support publically on their social media channels. The CFC logo or a Show Some Love circle can be used as images for the posts.

>> LEADERSHIP SOCIAL CONTENT

>> SOCIAL IMAGE - CFC LOGO

>> SOCIAL IMAGE - SSL CIRCLE

RESOURCES

EndorseCustomize these communication templates for your leadership as appropriate throughout the campaign.

MEMO >> KICKOFF MEMO

>> GIVING TUESDAY MEMO

>> FINAL WEEK MEMO

>> KICKOFF EMAIL

>> MID-CAMPAIGN EMAIL

>> SPECIAL EVENT EMAIL

>> GIVING TUESDAY EMAIL

>> FINISH STRONG EMAIL

>> THANK YOU EMAIL

RESOURCES

PromoteCustomize one of the article templates to include a quote from your leadership for publication in a local newsletter or newspaper; the speech template if your leader is presenting at a CFC event; and/or the PSA script for filming by your agency’s audio/visual team.

>> PSA SCRIPTS>> KICKOFF SPEECH

>> MID-CAMPAIGN SPEECH

>> WHY THE CFC? ARTICLE

>> CFC IMPACT ARTICLE

>> WAYS TO JOIN ARTICLE

RESOURCES

Motivate Customize the fillable barometer poster and link to the zone giving map to track and visualize campaign progress in your office/agency for your leader to use in communications to motivate your colleagues.

Wherever we are, we can change the world together.Thank you for joining the CFC community to help those in need by giving, volunteering, and choosing to Be the Face of Change.

2020 Campaign Progress

Campaign Goal

Department/Agency

Show Some Love at GiveCFC.org

CFC Giving by Campaign ZoneSpecial Solicitation - As of July 15, 2020

<< Return Home

>> BAROMETER POSTER >> ZONE GIVING MAP

Show Some Love at GiveCFC.org

Thank You!

RESOURCES

Recognize Customize these resources for your leaders to use in recognition of donors and/or campaign workers.

>> THANK YOU EMAIL

>> RECOGNITION EVENT SCRIPT

>> CERTIFICATE

>> THANK YOU CARD

CERTIFICATE OF APPRECIATION PRESENTED TO

In appreciation of leadership and outstanding support of the 2020 Combined Federal Campaign. Thank you for being a CFC champion and choosing to Show Some Love to your colleagues, charities, and those in need.