2020 media kit - pacific · assorted recipes involving fresh produce, sides and salads, baking,...
TRANSCRIPT
MEDIA KIT2020
Australia’s newest home for food
A new approach to connect with Australian homecooks
A new level of integration for supermarket brands
A tentpole of the Pacific food & lifestyle network
Food is our forte.
Seven West Media produces more food
content than any other Australian
publisher
Over 1300 recipes, 500 food videos & 7500 food related articles every year
She chooses to pay for our food –
a copy of New Idea sold every
3 seconds generating $45m a
year at retail
New Idea Food Facebook drove
13.4m video views in the last 90 days – 94% higher than
Australia’s biggest food brand.
New Idea Food naturally integrates brands into risk-free recipes she knows and loves
The ability to integrate into a newly created video
each daySeamless extension into The Morning
Showand 7Food Network
Natural environment to integrate products into branded content and
editorial product reviews.
New Idea Food has everything you would expect from a food media brand, plus...
1,540,000TOTAL AUDIENCE
TOUCHPOINTS
1,936,000AVERAGE MONTHLY
IMPRESSIONS
603,000TOTAL SOCIAL
AUDIENCE
45,000AVERAGE DAILY UBS
880,000MONTHLY UA
NIELSENDCR
Brand reach
Source: emma CMV Nov'19; Nielsen Market Intelligence Jan’20; Social media stats updated as at Dec’19
2,317,00MONTHLY
READERSHIP(NEW IDEA)
1:15AVERAGE
PAGE DWELL
OUR AUDIENCEThe New Idea Food cook sometimes lacks confidence in the kitchen but is highly inspired to try something new. She has a
repertoire of 3-7 meals, and LOVES food, but doesn’t love the stress that comes along with weeknight meals. She
comes to New Idea for risk free recipe ideas, new ways to jazz up her repertoire and food news that keeps her
entertained and informed with what’s new on the shelf.
Core Audience: F25-54 GB and Main/Joint HH Cook
Consumes food content – print, TV, online, sociallyAverage in cooking skills, with intent to learn
She likes cooking (doesn’t necessarily love it) and looks for ease and convenience
when preparing meals
Social Demo: 79% Female | 48% 25-54 | Syd & Mel
EXPERT FOOD TEAM WHO CONNECT WITH MASS
AUSTRALIA
VIDEO NEWLY CREATED ORIGINAL FOOD VIDEO EACH DAYDEDICATED SECTION ON SITEINTEGRATION WITHIN RECIPE PAGES TO GROW PRE-ROLL VOLUME
WEEKLY SOCIAL REACH OF 2.55M
EXTENSIONS ACROSS CHANNEL 7 NETWORK
MAGAZINE & COOKBOOK ONE SHOTS DIGITAL
CONTENT PILLARS
From the latest on the shelf to trends and crazes sweeping the food world – New Idea
Food covers it. We provide an expert review format that
takes products into the test kitchen and trial them out and
reasons to add it to the shopping list.
We road test the supermarket to find the best
of the best.
Editorial review of categories within the supermarket to hero brands to help them
stand out on the shelf.
WEEKNIGHT MEALS SUPERMARKET PRODUCT REVIEWS
LAUNCHES & FOOD NEWS
BAKING & OCCASIONS HEALTHY-ISH
We love nothing more than watching an oozy caramel drip
from a spoon and into the buttery base of a pie tin. New Idea Food is all about baking
with simplicity, but making your mouth absolutely water. We
cover everything from 3 ingredient desserts to easy
Christmas entertaining ideas.
Healthy-ish is a pragmatic approach to health, all about
making easy swaps, tweaks and changes to everyday meals to
make a healthier decision.
Weeknight meals don’t have to be a pain, with 7 meals in
the repertoire this audience all have a spag bol recipe that they know like the back their hand. NIF weeknights are all about showing her new and easy ideas that elevate her
plate and give her the confidence to trial something
new.
WHAT’S NEW?NEW IDEA FOOD: TEST KITCHEN LIVE!
New Idea Food invites you to partner with a first to market, NEW IDEA FOOD: TEST KITCHEN LIVE! – a brand new event series that invites people who love food to experience firsthand creations from the New Idea Food test kitchen. It’s an event that will inspire and feed her love for food, with deliciously easy recipes, the opportunity ask your questions first hand to the experts that run Australia’s busiest test kitchen and pick up some new tips and tricks!
It’s an exclusive small-scale ticketed event at any location and around any food occasion – breakfast, lunch or dinner. The event starts with a Q&A with New Idea Food Director Barbara Northwood and New Idea Food Editor Amy Sinclair, as well as client ambassador / expert.
Followed by an interactive cooking demonstration utilising your brand and inspired by your brand philosophy. Guests would then enjoy a lunch/dinner afterwards and have the opportunity to interact with the talent and the products. A dedicated photographer and videographer are on hand to capture the content, providing your brand with premium event integration and exclusive New Idea Food Test Kitchen - endorsed content series opportunity.
WHAT’S NEW?TROLLEY WATCH PODCAST
New Idea Food’s Trolley Watch is the go-to podcast for all Aussie shoppers who love delicious food! Presented by New Idea Food editor Amy Sinclair and New Idea Food Director Barbara Northwood, Trolley Watch takes the fuss out of supermarket shopping by giving you no-nonsense reviews of the best products in aisle and the new supermarket foods you HAVE to try.
We are promising to save you time off your shop - and with Barb sharing all her inside tips and tricks from her 30 years in the Test Kitchen, you’re going to pick up lots of handy hints along the way. And the best part? We’re going to have plenty of laughs too... and a few disastrous cooking and shopping stories!
Opportunities to integrate through: live read sponsorships, 10 minute integrated segments and episodes.
See all episodes and listen here: https://immersive.pacificmags.com.au/pacific-podcast/podcasts-home/podcasts-ni-trolley-watch/
WHAT’S NEW?NEW IDEA FOOD MAGAZINE
Our new launch: New Idea Food magazine is a new bi-monthly cookbook, born out of our audience’s insatiable appetite for food content. The recent success of the Newideafood.com.au has reinforced the value of this brand and called out for a print offering to match the already booming social and digital incarnations.
This title will be packed full of features to align your brand too. Features include step-by-step masterclasses, appliance reviews and many other assorted recipes involving fresh produce, sides and salads, baking, deserts and more.
Opportunity for integration includes; • 100% ownership of issue• Themed issues around your product category i.e.. entertaining or Christmas • Recipe integration • Branded ingredient mentions • Advertorial and print display branding• The ability to order extra copies of the cookbook to use as an extension of
your trade offering.
DIGITAL RATES & DEADLINES - 2020
RATES (EX GST) DISPLAY MEDIA VIDEO
Homepage buyout From $3,500
Section Sponsorship POA
Run of Site – Med Rec $50 CPM
Run of site – Med Rec with Leaderboard Roadblock $70 CPM
Run of Site – Rich Media From $70 CPM
Keyword Targeting From $50 CPM
15” In Feed Video POA
30” In Feed Video POA
DEADLINES• Standard display/simple rich media: 5 business days prior to live date• Complex rich media: 10 business days prior to live date• Paid Content: 4-6 weeks prior to live date• Integration: 4 weeks prior to live date• For anything outside of the above, contact your Pacific Representative.
AD SPECIFICATIONS • Please refer to http://www.pacificmags.com.au/info/information/Pacific_Ad_Specs.pdf for
creative specifications• Ads must conform to specifications outlined. • Elements not meeting specifications will need to be revised, which may delay the launch
date.
CONTACT DETAILS
Name Title Location
Phone Email
Zoe Lassig Head of Partnerships – Food Sydney (02) 9394 2753 [email protected]
Sarah Harrigan Brand Solutions Manager Sydney (02) 9394 2939 [email protected]