2020 media kit - luxury real estate & mansions …...about us established in 1995, dupont...

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REAL ESTATE | DÉCOR | LIFESTYLE 2020 MEDIA KIT

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Page 1: 2020 MEDIA KIT - Luxury Real Estate & Mansions …...ABOUT US Established in 1995, duPont REGISTRY A Buyers Gallery of Fine Homes® is the premier luxury marketplace for ultra-affluent

R E A L E S T A T E | D É C O R | L I F E S T Y L E

2020 MEDIA K IT

Page 2: 2020 MEDIA KIT - Luxury Real Estate & Mansions …...ABOUT US Established in 1995, duPont REGISTRY A Buyers Gallery of Fine Homes® is the premier luxury marketplace for ultra-affluent

ABOUT US

Established in 1995, duPont REGISTRY A BuyersGallery of Fine Homes® is the premier luxurymarketplace for ultra-affluent customers and thedominant media source for luxury real estate.

duPont REGISTRYTM has accomplished somethingno other publication or digital platform can claim

- an environment dedicated exclusively toreaching buyers.

Whether you are a luxury realtor, a broker or anauctioneer, duPont REGISTRYTM delivers resultsthat help advertisers across the country sell high-end homes.

LET US DO THE SAME FOR YOU .

Page 3: 2020 MEDIA KIT - Luxury Real Estate & Mansions …...ABOUT US Established in 1995, duPont REGISTRY A Buyers Gallery of Fine Homes® is the premier luxury marketplace for ultra-affluent

WHEN IT COMES TO READING T IME , WE STR IVE FOR QUALITY,

QUANTITY AND LONGEVITY.

DEMOGRAPHICS

• 81.5% of duPont REGISTRY A Buyers Gallery of Fine Homes® readersresponded to advertisements within a 12-month period.• 82% of affluents read at least one of 150 print titles.

• Ultra-affluents read 25% more than affluents.• Average Minutes Spent Reading: 107.1• Average Months Magazine is Kept: 6.3• Average Household Income: $315,000• Average Household Net Worth: $2.2 Million• Employment Background: 32.5% Top Management• Average Assets: 89.9% Own InvestmentsSource: Ipsos MediaCT Mendelsohn Affluent Survey

CIRCULATION

• Readership Per Issue: 115,000• Readers per Copy: 2.9

• Direct Mail • Luxury Events• Newsstands • Private FBOs• Subscriptions • Digital Distribution

DISTR IBUTION

• Every state and 54 countries• High-end automotive and real estate events• NFL, NBA, MLB, NHL and PGA locker rooms• Luxury home buyers and top real estate offices• Private FBOs and first-class airline seats and lounges• Fortune 500 and Forbes 400 executives, celebrities and entertainers• 7,000+ newsstands, upscale bookstores and international airports

Page 4: 2020 MEDIA KIT - Luxury Real Estate & Mansions …...ABOUT US Established in 1995, duPont REGISTRY A Buyers Gallery of Fine Homes® is the premier luxury marketplace for ultra-affluent

duPon t REG I STR Y A BUYERS GALLER Y OF F INEHOMES ® REACHES A BROAD AUDIENCE ACROSSMULTIPLE SOCIAL NETWORKING PLATFORMS .

Page 5: 2020 MEDIA KIT - Luxury Real Estate & Mansions …...ABOUT US Established in 1995, duPont REGISTRY A Buyers Gallery of Fine Homes® is the premier luxury marketplace for ultra-affluent

duPon tREGISTR Y.COM™ I S THENUMBER ONE RANKED

LUXURY MARKETPLACE .ACCORDING TO ALEXA ,

QUANTCAST AND COMPETE

WEBS ITE

• 1 Million Monthly Property Searches• 240,000 Monthly Page Views• 102,000 Monthly Unique Visitors• 2.18 Average Pages per Visithomes.dupontregistry.com January 2019 stats

EMAIL

• 24,000 Opt-In Subscribers• 24.67% Open Rate• 16.27% Industry Average Open RateAugust 2019

SOCIAL MEDIA

duPont REGISTRY A Buyers Gallery of Fine Homes® is one of the Top 5Real Estate Profiles on Facebook worldwide. Our social media presencereaches a global audience, promoting your property to potentialbuyers from around the world.

• 331,000 Facebook Likes• 78,000 Instagram Followers• 10,000 Twitter Followers• 6,000 Pinterest Followers• 4,000 LinkedIn Followers

In the first 24 hours, an average post:• is seen by 50,000 people• receives 1,000 likes• receives 20 comments• is shared 100 times• is saved 1,000 times• drives 200 profile visits• drives 100 website clicksAugust 2019

Page 6: 2020 MEDIA KIT - Luxury Real Estate & Mansions …...ABOUT US Established in 1995, duPont REGISTRY A Buyers Gallery of Fine Homes® is the premier luxury marketplace for ultra-affluent

PR INT THRIVES AMONG THE WEALTHY AND REMAINSTHE NUMBER ONE TRUSTED SOURCE IN MEDIA .

Page 7: 2020 MEDIA KIT - Luxury Real Estate & Mansions …...ABOUT US Established in 1995, duPont REGISTRY A Buyers Gallery of Fine Homes® is the premier luxury marketplace for ultra-affluent

JANUARYClosing 11.01.19

Materials Due 11.04.19Released 11.20.19

Closing 12.03.19Materials Due 12.04.19

Released 12.18.19

Closing 01.03.20Materials Due 01.06.20

Released 01.22.20

FEBRUARY

MARCH

Closing 02.03.20Materials Due 02.04.20

Released 02.26.20

APRIL

Closing 03.03.20Materials Due 03.04.20

Released 03.25.20

MAY

Closing 04.03.20Materials Due 04.06.20

Released 04.22.20

JUNE

Closing 05.01.20Materials Due 05.04.20

Released 05.20.20

JULY

Closing 06.03.20Materials Due 06.04.20

Released 06.24.20

AUGUST

Closing 07.02.20Materials Due 07.06.20

Released 07.25.20

SEPTEMBER

Closing 08.03.20Materials Due 08.04.20

Released 08.19.20

OCTOBER

Closing 09.03.20Materials Due 09.04.20

Released 09.23.20

NOVEMBER

Closing 10.02.20Materials Due 10.05.20

Released 10.21.20

DECEMBER

Featuring:Farm & Ranch LifestyleGolf Course Properties

Featuring:Welcoming ArizonaCoastal Properties

Featuring:Luxurious WaterfrontSouth Florida Estates

Featuring:Equestrian & RanchWest Coast of Florida

Featuring:Fabulous FloridaGolf Course Communities

Featuring:Waterfront PropertiesInternational

Featuring:Delightful GeorgiaDreamy Carolinas

25th Anniversary Issue

Featuring:The Coast of CaliforniaLake Living

Featuring:New EnglandNevada

Featuring:Elegance in CanadaWaterfront Properties

Featuring:Golf Course EstatesCoastal Living

FEBRUARY

MARCH

APRIL

JUNE

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

dRLiveBoca Raton Concours

RE/MAX R4

Amelia Island ConcoursBerkshire Hathaway HomeServices Summit

Barrett-Jackson Palm BeachWho’s Who in Luxury Real Estate

Barrett-Jackson Northeast

Monterey Car Week

Barrett-Jackson Las VegasBerkshire Hathaway HomeServices Summit

Who’s Who in Luxury Real Estate

RE/MAX CollectionCars and Coffee - Davis Islands

The Institute for Luxury Home Marketing

JANUARYBarrett-Jackson Scottsdale

EVENTS :PRODUCTION CALENDAR :

Page 8: 2020 MEDIA KIT - Luxury Real Estate & Mansions …...ABOUT US Established in 1995, duPont REGISTRY A Buyers Gallery of Fine Homes® is the premier luxury marketplace for ultra-affluent

duPon t REGISTR Y TM

READERS AREACTIVE , AFFLUENTAND READY TO BUY.

Page 9: 2020 MEDIA KIT - Luxury Real Estate & Mansions …...ABOUT US Established in 1995, duPont REGISTRY A Buyers Gallery of Fine Homes® is the premier luxury marketplace for ultra-affluent

duPon t REGISTR Y™PUBLICATIONS ARE AMONG

THE MOST WIDELYC IRCULATED MAGAZINES ON

NEWSSTANDS .

Macintosh computers are used to produce our magazines.

SUPPORT F ILES : Include all Illustrator EPSs, PhotoShop EPSs and/or TIFFs along withtheir PSDs (working files unflattened). Include all fonts used in eachapplication. Retain a backup of the original and send us a copy.

DIGITAL CAMERAS : Set resolution to a minimum of 2400 x 1600 pixels.

EMAILED PHOTOS : Send JPEG format at 300 DPI at 100% of photo size. The larger thebetter.

PR INTED COPY: Send a printed copy to ensure that the ad is placed and printedproperly.

PDF F ILES : We accept PDF files only if they are properly prepared as PDF x1afiles. If a PDF file has a problem, such as misspelling, a wrong imageformat such as RGB or use of spot colors we are unable to change orfix it. Ink Density must be 280 or less.

FTP UPLOADS : Upload hi-resolution files that are normally too big to email to ourFTP site. Call for details.

AD S IZES : Full Page with Bleed 8.625" x 11.062" includes .125" bleedFull Page no Bleed 7.625" x 10.062” Live Area1/2 Horizontal 7.625" x 4.937"

Page 10: 2020 MEDIA KIT - Luxury Real Estate & Mansions …...ABOUT US Established in 1995, duPont REGISTRY A Buyers Gallery of Fine Homes® is the premier luxury marketplace for ultra-affluent

WE DON’T REACH MILL IONS OF READERS ; WE REACH READERS WITH MILL IONS .

- - Tom duPon t ,PUBL ISHER EMERITUS

Page 11: 2020 MEDIA KIT - Luxury Real Estate & Mansions …...ABOUT US Established in 1995, duPont REGISTRY A Buyers Gallery of Fine Homes® is the premier luxury marketplace for ultra-affluent

“ THEY HAVE STAYED ON THE CUTT ING EDGE OF MARKET ING ,

OFFERING THE LATEST AND MOST EFFECTIVE WAYS TO ASS IST US . ”

“The duPont REGISTRY™ has assisted Mizner Grande Realty, LLC in marketing our exclusive property listings worldwide over the past ten years. Their dedication to excellence andcustomer satisfaction is one of the reasons why Mizner Grande Realty continues to advertise our listings. I’m happy to recommend them to anyone seeking real estate marketing.”

- Ari AlbinderMizner Grande Realty, LLC, Boca Raton, Florida

“ IT ’ S A WONDERFUL PARTNERSHIP THAT WILL CONTINUE . . . ”

“Our team has found the duPont REGISTRY™ to be an incredible marketing tool for both showcasing our listings and encouraging others to list their properties withthe Stracuzzi Team. It’s a wonderful partnership that will continue to play an important role in our marketing plan.”

- Patrick StracuzziThe Patrick Stracuzzi Team at RE/MAX of Stuart, Florida

“ESSENTIAL TO OUR SELLERS ’ SUCCESS . . . ”

“Advertising our clients’ properties with the duPont REGISTRY™ is a cornerstone of our luxury marketing program. The distribution value the duPontREGISTRY™ provides in international luxury markets is essential to our sellers’ success. The team does an excellent job of adding additional valuethrough unique editorial features that further brand awareness. We value our duPont REGISTRY™ relationship and look forward to future success.”

- Michael Phelan, Vice President of MarketingBeverly-Hanks & Associates, Asheville North Carolina

Page 12: 2020 MEDIA KIT - Luxury Real Estate & Mansions …...ABOUT US Established in 1995, duPont REGISTRY A Buyers Gallery of Fine Homes® is the premier luxury marketplace for ultra-affluent

R E A L E S T A T E | D É C O R | L I F E S T Y L E

800 .233 . 1731 HOMES@DUPONTREGISTR Y.COM