2020 media planner · digital transactions media planner 2323 magaine newsletter web 4 for...
TRANSCRIPT
2020 MEDIA PLANNER
DigitalTransactions.net
News
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
2 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
Contents
The Payments Market 3Who We Are 5
MagazineMonthly Magazine 6Our Circulation 72020 Editorial Calendar 9Magazine Ad Rates and Specs 11
NewsletterDigital Transactions News 13Co-Branded Emails 15Newsletter Ad Rates and Specs 14
WebWeb Site 17Web Site Premium Positions 20Sponsored Content 21Webinars 22Web Site Ad Rates and Specs 24
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
3 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
The Payments Market
Digital Transactions delivers the latest informationabout consumers paying for products and services electronically.
The common term is PAYMENTS.We start by looking at where the consumer makes the purchase—the retailer. It may be a brick-and-mortar retailer, online, person to person or mobile. We also look behind the retailers and follow the processors (gateways, ISOs, VARs, ISVs), financial institutions and transaction networks. Over the past 15 years, products and services have changed greatly. For example: EMV, Contactless, Mobile, POS systems, just to name a few.
To put it simply, our readers process electronic payments from many markets. Our editorial reporting talks about this function across their markets. 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
U.S. E-Commerce Volume (In billions)
Source: U S Department of Commerce
15 1%Average annual
growth rate, 2009-2018
$145.1 $259.9
$198.6
$341.6 $452.1
$169.3 $297.3
$228.6
$392.8
$512.6
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
4 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
87.4
100.7
110.6
119.0 121.4 123.4131.2
137.2140.5
144.6
10%18%
34%
45% 48%53%
57%62%
67%73%
33% 35%
50%
62%66%
70%74%
78%83%
88%
The Payments Market (continued)
The use of electronic payments has grown at an average annual rate of 2.9%. In 2018 there were
144.6 BILLION TRANSACTIONS.That means that 144.6 billion times last year in North America a consumer paid
for a product or service electronically. Digital Transactions is the only publication, web site and newsletter to look at them all.
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Consumer Electronic Transactions in the U.S. (In billions)
Note: Figures include all consumer-based card and ACH volume Source: Digital Transactions estimates
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
NFC Terminal Enablement Forecast l Portion of EMV basel Portion of total locations
Note: 2016-2018 figures are actual; 2019-2025 figures are estimates Source: Aite Group
5 8%Average annual
growth rate, 2009-2018
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
5 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
Who We AreOUR MISSION is to chronicle and explain the revolution sweeping through the way consumers pay for goods and services in North America. We do this by providing the most informative and comprehensive publication, newsletter and web site covering the many markets impacted by this revolution. We are committed to covering all types of consumer-based payments wherever they take place. We further accomplish our mission by relying on a staff of professional journalists who have years of experience covering the payments market.
THE PUBLISHER behind Digital Transactions, Digital Transactions News, and DigitalTransactions.net is Boland Hill Media, LLC. Formed in 2003 as a partnership between two veteran publishing executives, Boland Hill Media is a Chicago-based multimedia publisher serving the informational and analytical needs of markets undergoing fundamental transformation brought on by shifts in technology and consumer behavior.
OUR CENTRAL TENET is that at a time of such sweeping and often-confusing change, business executives require reliable facts and incisive analysis more than ever to set plans for new products and markets, set pricing, anticipate regulatory complications and formulate competitive strategies. Our central aim is to be the primary provider of such news and analysis. Though we are deeply concerned with technology and its effects, we speak to the business executive and their day-to-day strategic concerns. We are publishers of business publications, not technology magazines.
WE ARE UNCOMPROMISING in our commitment to quality, from the content of our products to our design and presentation to our circulation. For example, most of our articles are researched and written by professional journalists with expertise in the field, and all of them are edited by seasoned pros before they ever reach the printer or the web. Boland Hill Media is and will always remain committed to its high standards. Only in this way can it guarantee that it will always serve the interests of its readers and advertisers as a single community.
The two managing partners in Boland Hill Media have a combined 42 years of experience in professional publishing, including 32 years serving the journalistic needs of the Payments executive.
6 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Monthly Magazine
Digital Transactions magazine is produced monthly.Digital Transactions is a feature-formatted publication written with a business approach that reviews trends affecting the payments market.
Every month we provide special editorial:
THE GIMLET EYE An editorial from our Editor-in-Chief John Stewart discussing the impactful events for the month
TREND AND TACTICS A news section recapping the major news events of the month
SECURITY NOTES A look at the technology impacting the payments function by Gideon Samid
ENDPOINT A monthly opinion column written by guest authors on trends in the payments market
Add the monthly stories from all functions of payments and you have a monthly issue packed with information that the payments professional looks for and wants—to stay ahead of the competition.
7 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Our Circulation
Digital Transactions monthly magazine is your source to reach the very senior executive who has the authority and readiness to
buy your products and services.With its all-encompassing reach
in the payments marketplace, Digital Transactions monthly
magazine is your source to reach the very senior executive who has
the authority and readiness to buy your products and services.
Subscribers to Digital Transactions come from a diverse array of
markets, but have one thing in common—payments. We ensure
that this is the case by carefully crafting our circulation to
include all the segments of the payments function. No segment
is left out. Digital Transactions’ circulation is audited, giving you the best assurances that you are
reaching the payments executive.
Total Circulation: 21,133 Source: BPA audit dated June 2019
CIRCULATION BREAKDOWN Financial Institutions
4,612Consumer Service Companies/Retailers
3,068Independent Sales Organizations
7,229Software Vendors and Distributors
2,211Consultants
1,049Vendors
201Other
2,763
8 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Our Circulation (continued)
FINANCIAL INSTITUTIONS 4,6121
CONSUMER SERVICE COMPANIES/MERCHANTS 3,0681
INDEPENDENT SALES ORGANIZATIONS 7,2291
CONSULTANTS 1,0491
SOFTWARE VENDORS 2,2111 VENDORS 2011
OTHER 2,7631
1 BPA Statement 6/19 2 Publisher’s research 8/19
Deposit Size of Institution 2
Type of Retailer 2
Number of Merchant Accounts 2
Type of Consultant 2
Less than 500 Million Deposits
19.6%
Brick and Mortar
57.7%
Under 100
14.4%
Marketing
24.4%
501 Million - 1 Billion
13.6%
Online
26.5%
101 - 1,000
33.5%
Financial
31.2%
1.1 - 5 Billion
23.6%
Catalog
2.8%
1,001 - 5,000
25.9%
Operations
33.7%
5.1 - 10 Billion
9.6%
Mobile 3.5%
5,001 - 25,000
14.5%
Other
10.7%
Over 10 Billion
33.6%
Other
10.5%
Over 25,000
11.6%
9 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
2020 Editorial CalendarJanuary February March April May June
Cover Story Is the Standalone POS Terminal Doomed?
The Payment Strategies of Gig-Economy Players The Triumph of Software The ACH in the Era of
Real-Time Payments Field Guide to Alternative Payments
What’s Happening With Attrition Rates
Acquiring Speeding Up Merchant Onboarding
Who Pays Following a Payment Card Data Breach
The Latest on Due Diligence for High-Risk Merchants
A Way Out: Picking an Exit Move for Your Merchant Portfolio
Where Have All the Integrated Partners Gone? Ranking the Top Acquirers
ComponentsWhat’s in Store for Unattended Payments in the 2020s
An Update on Pay-at-the-table POS Retail ATMs in the 2020s Unsticking the Sticky: Tips
on Selling POS Systems
Devices That Generate the Most IoT Payment Transactions
Touching Base With Contactless Card Payments
E-Commerce/ M-Commerce
Removing Friction From the Online Checkout
Do Alternative Payments Really Exist Any More?
Payment Apps: When to White Label One and When To Create Your Own
What Acquirers and Online Merchants Think of the W3C Checkout APIs
LG Pay: Can It Compete?Online and Offline Consumer Installment Financing
Networks The Future of Signature Authentication
How To Make Money With P2P Payments Is Cash Doomed?
PIN-Debit in the Era of Blended Processor Families
Should Fintechs Be ISOs? Remote Deposit Capture’s Quest for New Users
Security Unpacking Ways To Fight Credential Stuffing
Validating the Validators: Tips on Choosing a Security Vendor
Card Updating in an Era of Data Breaches
Use Cases of Artificial Intelligence for Controlling Payment Risk
Is a National Data-Breach Notification Needed?
New Strategies for Controlling ID Fraud
StrategiesThe Newest Tech and Strategies for Controlling Chargebacks
Underwriting Tactics for High-Risk Merchants
An Update on B2B Prepaid Cards The M&A Outlook How the Merged Fiserv/
First Data Is Faring
Notable Value-Add Services Acquirers Can Sell
Trends & Tactics Every Issue
Endpoint Every issue
Closing date December 2, 2019 January 2, 2020 February 3, 2020 March 2, 2020 April 1, 2020 May 1, 2020
Material date December 9, 2019 January 9, 2020 February 10, 2020 March 9, 2020 April 8, 2020 May 8, 2020
Bonus distribution
NEAA ePayConnect 2020
ATMIA US Conference 2020
Merchant Advisory Group (Midyear)
eTailing West
Secure Technology Alliance Payments Summit 2020
Merchant Acquirer Committee
Merchant Risk Council
SEAA
Transact 20
NACHA Payments
CNP Expo IRCE
10 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
2020 Editorial Calendar (continued)
July August September October November December
Cover Story FedNow’s Progress 2020 Buyers’ Guide The (Plastic-less?) Future of the Card It’s Showtime at the Pump Top 10 Issues
Libra and Calibra: Set for Takeoff, or Sitting on the Tarmac?
AcquiringHow Residuals Are Changing in the Face of ISV Growth
How New ISOs and PayFacs Compete
How Heightened Scrutiny Has Affected Surcharging and Cash Discounts
Are Acquirers’ Profit Margins Still Being Squeezed?
How Private Equity is Shaping Payments
Components The New Verifone
Are the Capital Investments Needed for a Cashierless Store Worthwhile?
Is There a Faster-Payments Model for the Point of Sale?
What Will 5G Mean for Mobile POS?
An Update on PIN-on-Glass
E-Commerce/ M-Commerce
Will the SRC Buy Button Really Make Online Shopping Easier?
How Gateways Have Evolved
3-D Secure 2 0 in the Wild; Are Merchants Using It?
“The Pays”: Where They Are Today, and What’s Ahead
Will the Chinese Mobile Wallets Make a Play for the U S ?
NetworksImportant New Laws and Regulations Affecting Payments
Referrals and Partnerships: How to Make Them Benefit All
EMV Five Years on, and What’s Ahead
The Effect of Mergers on PIN-Debit Networks
Is There Any Future for the Check?
SecurityA Progress Report on Replacing User Names and Passwords
Navigating New and Updated Security Requirements
Reining in RansomwareHow Risky Are Sports-Betting Merchants for Acquirers?
Are AI and Machine Learning Overhyped for Fraud Control?
Strategies How the Merged FIS/Worldpay Is Faring
Crafting an Online-Fraud Defense
An Appetite for Regulation; What the 2020 Election Could Mean for Payments
How the Merged Global Payments/TSYS Is Faring
Cryptocurrency: Are Concrete Use Cases Finally Emerging?
Trends & Tactics Every Issue
Endpoint Every issue
Closing date June 1, 2020 July 1, 2020 August 3, 2020 September 1, 2020 October 1, 2020 November 2, 2020
Material date June 8, 2020 July 8, 2020 August 10, 2020 September 8, 2020 October 8, 2020 November 9, 2020
Bonus distribution
Payment Ed Forum
eTailing East
Mobile Payments Conference
MWAA
Prepaid Press Expo
RetailNow2020
Merchant Advisory Group Annual
Vartech
WesPay Payments Symposium
WSAA
ACT Canada Forum
WACHA Electronic Payments Conference
ETA Leadership
Money 2020
National ATM
11 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Magazine Ad Rates and Specs
2020 Digital Transactions Magazine Rates
Productions specifications
1x 3x 6x 12x 18x 24x
Full page $7,425 $6,925 $6,515 $6,315 $6,065 $5,860
2/3 page $6,415 $6,015 $5,690 $5,530 $5,325 $5,165
1/2 page $5,410 $5,105 $4,860 $4,740 $4,595 $4,475
1/3 page $4,655 $4,425 $4,250 $4,155 $4,040 $3,950
1/4 page $4,050 $3,880 $3,750 $3,675 $3,595 $3,530
1/6 page $3,645 $3,520 $3,420 $3,365 $3,300 $3,255
Special Positions
Inside Front Cover $710
Inside Back Cover $620
Back Cover $710
Center Spread $1,325
Page 1 through Trends & Tactics
$620
Description Width Height
Spread, bleed 16” 10 75”
Full page, bleed 8” 10 75”
Full page, no bleed 7 5” 10 25”
2/3 page 4 5” 10”
1/2 page vertical 4 5” 7 5”
1/2 page horizontal 7” 5”
Description Width Height
1/3 page square 4 5” 4 75”
1/3 page vertical 2 125” 10”
1/4 page square 4 5” 3 75”
1/4 page vertical 2 125” 7 5”
1/6 page horizontal 4 5” 2 5”
1/6 page vertical 2 125” 4 75”
TRIM SIZE (all sizes in inches) FULL-PAGE AD DEMO
For spread and full-page bleed ads: Size listed is the trim size. An additional 0.125” bleed on all sides is required, and copy cannot be within 0.125” of the trim. See “Full-page ad demo” at right for more details.
(not to scale)
Black line is trim—where the page will be physically cut. Dimensions: 8 inches by 10.75 inches
Red indicates bleed. It must extend 0.125 inches beyond the trim on all sides.
Yellow shows the safety margin. Text and important images cannot be within the safety margin (0.125 inches on all sides).
White is the live area — 7.875 inches by 10.625 inches.
CONTINUES
Rates are net. Two color and matched rates available. Ask your DT representative.
12 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Magazine Ad Rates and Specs (continued)
Print ads design checklist Please submit electronic files via email.
PDF format is highly encouraged for best quality. EPS, AI (Illustrator), TIF and PSD (Photoshop) formats are also acceptable. You may include a color proof, if desired.
Printer’s marks (registration/trim/ bleed marks) should NOT be included.
Artwork should be 300 dpi.
If JPEG image compression is used in a PDF, Image Quality should be set to Maximum.
All colors should be CMYK process— no RGB or spot color inks.
Ink density (combination of cyan, magenta, yellow and black ink in any given location) should be 300% or lower in all locations.
Rich black text (black ink plus a combination of cyan, magenta and/or yellow inks) smaller than 12 pts. is not recommended.
White type reversed out of a solid color and smaller than 12 pts. is not recommended.
Spread & full-page bleed ads (in addition to the preceding requirements)
Bleed must extend 0.125 inches beyond the trim on all sides.
Live area is 0.125 inches inside the trim on all sides (including both sides of the gutter in a spread ad, unless center spread). All text, and any images that must print, need to be inside the live area. See “Full-page ad demo” on previous page.
Digital Transactions is printed computer-to-plate. Printing is web offset. Binding is saddle stitch. 3 columns per page, each 2.11 inches wide.
Publisher’s Protective Clause The publisher reserves the right to cancel or reject any advertising at any time, and to add the word “advertisement” at the top of any copy which in the publisher’s opinion simulates editorial matter and might be misleading to the reader. The publisher will not be bound by any conditions, printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with the regulations set forth in the rate card.
Cancellation Clause Cancellation is permitted only before the first of the month prior to issue date. Cover positions cannot be cancelled.
Inserts Rates and mechanical requirements for inserts furnished upon request. Please contact your sales representative for details.
Please send files to Bob Jenisch:[email protected] submission available on request.
Digital TransactionsAttn: Magazine Traffic Dept.800 Roosevelt RoadBuilding B, Suite 212Glen Ellyn, IL 60137
SUBMISSION
CONTINUED
13 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Digital Transactions News
17,977 subscribers1 receive Digital Transactions News EVERY DAY!
These are influential executives—decision makers who relyon Digital Transactions News to stay abreast of the market.
Payments is a fast-changing market and Digital Transactions News delivers original research and reporting every day.
Digital Transactions recognizes that the proactive distribution of information is an extremely effective way to inform and deliver your marketing opportunities. Digital Transactions News is delivered in a concise, responsive design that gives the subscriber the opportunity to read more about the event if they choose. This approach has enabled Digital Transactions News to develop a following of thousands—a readership that is growing daily—with 17,977 subscribers receiving the newsletter every day. These are influential executives—decision makers who rely on Digital Transactions News to stay abreast of the Payments market. Every day, Digital Transactions News is in the decision maker’s email inbox.
1 BPA Brand Report June 2019
14 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Digital Transactions News (continued)
DIGITAL TRANSACTIONS NEWS SETS THE BENCHMARK by sending a uniquely-delivered electronic newsletter to a comprehensive list of payment professionals. The newsletter is formatted in HTML, so most email browsers will display a preview of the content before the message is even opened, enticing subscribers to read further. The newsletter uses responsive design, which enables the subscriber to view it on any device, whether a tablet, smartphone or desktop computer. Digital Transactions News is sure to get directly in front of your potential client.
THE ADS ARE IN TWO FORMATS at the same time: A 200x60 pixel banner, plus 35 words of copy. This way if the banner is blocked by email software, you still get your advertising message delivered with the 35 words of copy. Digital Transactions News is the only newsletter offering this unique service. All ads can be linked to your web page and are trackable.
Digital Transactions News highlights:98.1% Average delivery rate19.9% Average open rate15.3 Average clicks per ad bannerSource: Digital Transactions News data, first six months of 2019
2020 Digital Transactions News Rates
1-4 issues 5-12 issues 13-24 issues 25 + issues
First ad in the newsletter (logo banner ad) $610 $560 $515 $470
Second and third position as well as column position $390 $365 $325 $295
Banner ad (200X60 pixels), plus 35 words of copy. Rates are net and per issue.
15 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Co-Branded Emails
Over the past sixteen years, Digital Transactions has evolved by creating new products and services.
Co-branded emails are one of those success stories.
9,721Average database size in the first six months of 2019
14.9%Average open rate
144.3Average clicks per deployment
TARGETING YOUR PROSPECTS is vital to today’s successful marketer. Digital Transactions offers the most targeted product to reach the payments decision maker.
We take your HTML creative and email it to a select group of our subscribers. It is co-branded because we mail it out under the banner of our email newsletter, Digital Transactions News. By doing this we increase the number of email addresses that will receive your message.
16 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Co-Branded Emails (continued)
We can reach the total payments market or target just the segment of the market you want to reach: Independent Sales Organiza-tions (ISOs)
Independent Software Vendors (ISVs)
Financial Institutions
Only East Coast executives
Exclusively CEOs
THESE SUBSCRIBERS are from Digital Transactions’ database, which is constantly updated to provide you with the best list in the market. With constant changes in the payments market, Digital Transactions invests more time and effort than any list management company to reach the decision maker.
We take your creative and prepare a text version, a mobile version, and a web version. This way the subscriber is able to view your message however they would like.
We only mail once per day to our lists to ensure that you attract the attention of your targeted market.
Every co-branded email has the ability to track deliveries, opens, and clicks.
2020 Co-Branded Email Rates$475 per thousand, plus a set up fee of $175
Rates are net.
17 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Web SiteDigitalTransactions.net is
the source for breaking news and informationimpacting the Payments market.
DigitalTransactions.net features: Viewer friendly Simple navigation Easy to read on a desktop, tablet,
or smartphone Keeps viewers informed on events in
the Payments market Ad banners sized at 300X250—
designed for lead generation as well as image building.
As news happens in the payments market, our reporters communicate with the industry from the home page of DigitalTransactions.net.
18 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Web Site (continued)
The Digital Transactions
monthly magazine
is posted to the web site
both in HTML format and as
a PDF of the full print issue, including ads.
Our Calendar page can be downloaded to a personal
calendar app, or viewed
online. It provides a
complete list of industry
events affecting the
Payments market.
BPA through Google Analytics tells us on average
came to DigitalTransactions.net during the first six months of 2019. This is an increase of 73% over 2018.
61,355 visitors each month
an increase of 60% over 2018.
Those visitors generated 79,724 page views per month,
Our average session time is 57 seconds.
19 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Web Site (continued)
2020 Web RatesDesktop Mobile 1 month 3 month 6 month 12 month
Top banner 728 x 90 800 x 150 $4,530 $4,175 $3,850 $3,525
Side bar banner (upper) 300 x 250 800 x 300 $4,550 $4,195 $3,840 $3,560
Skyscraper 300 x 500 800 x 600 $10,030 $9,220 $8,475 $7,765
Side bar banner (lower) 300 x 250 800 x 300 $4,140 $3,815 $3,490 $3,235
Skyscraper 300 x 500 800 x 600 $10,030 $9,220 $8,475 $7,765
News story banner 728 x 90 800 x 150 $4,530 $4,175 $3,850 $3,525
Our Buyers Guide page
contains listings
grouped into 124
categories with more than 1,300 companies
included.
Digital Transactions
News, our daily
newsletter, is posted to the web site
Rates are net.
20 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Web Site (continued)
Premium web positionsDESKTOP
Top bannerSkyscraperSide bar banner (lower)News banner
MOBILE
Top bannerSide bar banner
21 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Sponsored ContentThought leadership may be an important part of your marketing communications goals.
Digital Transactions has the product to help you reach your goals—Sponsored Content.
2020 Sponsored Content RatesWeb only $3,500 per month (30 days)
Web + Print $5,500 per month (30 days)
Additional Newsletter exposure $1,200 (four issues)
Sponsored Content is a 500 word story that you write and we place on our Web news page. It looks like the other stories that are posted daily from our editorial staff. Your story has an added banner: “Sponsored Content.” This shows our viewers that the story is from an industry expert and not the editors of Digital Transactions.
Your story runs for 30 days.
Your story is also highlighted in four issues of Digital Transactions News, our daily news service.
The highlight drives the viewer to your story.
Links can be added to the story.
Analytics are reported on all elements of the story.
We can produce a printed page to run in our monthly magazine at the same time as on our web site.
In the first half of 2019, Sponsored Content articles generated an average:
clicks to the article from Digital Transactions News
web site views per month
179 405
Rates are net.
22 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Webinars
Digital Transactions has produced webinars on various topics affecting the Payments market.
Digital Transactions is continuing to create webinars that are following the changes affecting the payments market. Subjects are picked by the editorial staff of Digital Transactions. It is a way for the pages of our monthly issue to come alive.
23 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Webinars (continued)
Recent webinarsHow ISVs Can Leverage Contactless for the Ideal Customer ExperienceSponsored by Ingenico
The Art and Science of Dynamic Friction: The Where, When, and How of Applying Pressure on FraudSponsored by Sift
Webinar topics for 2020How mass transit is paving the way for mass contactless usage.
The opportunity for merchant acquirers in legalized gambling
The changing landscape for faster payments
What PSD2 and GDPR mean for U.S. payments companies
The Next Generation of the Point of Sale
The final word on surcharging vs. cash discounts
Sponsoring a webinar conveys to the payments market that you are a thought leader in this ever-changing market.
Last year our webinars, on average, generated 261.67 registrants with 49.7% attending the live event. All webinars are archived and available for viewing for a full year.
If you have your own topic we will produce that event with you.
Your Digital Transactions representative has all the important details.
2020 Webinar RatesExclusive Sponsorship: $14,500
Rates are net.
24 For additional information please contact Publisher Bob Jenisch at 877-658-0418 or [email protected]
DIGITAL TRANSACTIONS MEDIA PLANNER 2020 | MAGAZINE | NEWSLETTER | WEB
Web Site Ad Rates and Specs
2020 Webinar RatesExclusive Sponsorship: $14,500
Please send files to Bob Jenisch:[email protected] submission available on request.
Web adsPlease submit as GIF or JPG files, emailed to [email protected]
Maximum file size is 512 KB. Maximum runtime for an animated GIF is 10 seconds.
Sponsored ContentPlease submit in HTML format with graphic elements in JPG or GIF formats.
2020 Sponsored Content RatesWeb only $3,500 per month (30 days)
Web + Print $5,500 per month (30 days)
Additional Newsletter exposure $1,200 (four issues)
2020 Web RatesDesktop Mobile 1 month 3 month 6 month 12 month
Top banner 728 x 90 800 x 150 $4,530 $4,175 $3,850 $3,525
Side bar banner (upper) 300 x 250 800 x 300 $4,550 $4,195 $3,840 $3,560
Skyscraper 300 x 500 800 x 600 $10,030 $9,220 $8,475 $7,765
Side bar banner (lower) 300 x 250 800 x 300 $4,140 $3,815 $3,490 $3,235
Skyscraper 300 x 500 800 x 600 $10,030 $9,220 $8,475 $7,765
News story banner 728 x 90 800 x 150 $4,530 $4,175 $3,850 $3,525
Rates are net.
Rates are net.
Rates are net.