2020 Popcorn Sales Guide

Important Dates for 2020 Sale

Saturday, July 11th ….…..……………….…………………………………. Council Popcorn Kickoff

TBD……………………….. ……………………………….……….…………. Show and Sell Orders Due

Monday, July 13th………..…………………………………….……………………..Take Order Begins

TBD…………………….………………….….…………………….…………. Show and Sell Distribution

TBD……………………….. …………………………….………………………Show and Sell Sales begin

Sunday, October 11th……………………….……………….……………. Show and Sell Sales end

Tuesday, October 13th...….…………...…………Show and Sell Payment and Returns Due

Thursday, October 15th………………….……………………..….……………………Take Order Due

Thursday, October 29th………………………………………………………Take Order Distribution

Tuesday, December 1st …………………………………..………. Popcorn Payments due in full

Popcorn Terminology

Case – How the Popcorn is shipped: A Case holds several Containers from one to twelve. For

Show & Sell, Popcorn must be ordered by the Case.

Commission – Money earned by and kept by the Unit. Commission is up to 35% without Prizes,

OR 33% with Prizes. This must be a unit-wide decision. Units must choose one commission

option for both Show & Sell and Take Order. Please communicate Commission Options clearly

to all members of your Unit.

Container – Individual Popcorn items. For Take Order, Popcorn may be ordered by the

Container.

Delivery Site – Location where Units pick up their Popcorn order. Show & Sell and Take Order

Delivery Sites may be at different locations.

IYOS – Ideal Year of Scouting, or IYOS, is a planning and budgeting process tool.

Wagon Sales – Scouts go door-to-door and sell popcorn. As a sale is made, if the Scout has that

item, they deliver it on the spot.

Show n’ Sell – Sales occur in front of stores and restaurants that have agreed to participate.

Locations should be available to all units in a District and must be within the district boundaries. Units will then sign up for locations and times to sell. The scouts selling will have boxes and bags of popcorn to sell people at their location. Show n’ Sell starts on ?????????

Take Order – can be best described at door-to-door sales of popcorn except the scouts will typically not have any popcorn with them. Scouts will have an order form and will deliver the popcorn about a month later. Checks should ALWAYS be made out to the Unit, not an individual. Take Order starts on July 13th.

Online Sales – Sales are made online through Trails-End.com, the company that produces Boy

Scout popcorn. Each scout, with parental guidance, sets up an online account that friends,

family, and complete strangers can order from. Once the popcorn is ordered, the popcorn is

delivered directly to the person by mail, which makes this the easiest sales your scout could

ever make. Online sales are available year-round. Sales made from Friday, August 1st to

Tuesday, October 28th will be included in individual scout sales towards prizes.

Unit Popcorn Team Task List

1. Attend the Council Popcorn Kickoff!!

2. Obtain the “Ideal Year of Scouting” (IYOS) budget from Unit Committee

The most important step in this process is setting a UNIT and a SCOUT sales goal.

3. Get the Word Out!

Use your unit meetings, newsletters, and websites to let Scouts and parents know the

importance of the Popcorn Sale. Keep them posted about important dates.

4. Create Your Own Unit Incentive Program

In addition to the Prize Program provided by the Trails End, develop your own

Incentive Program. Recognize top selling Scouts and Dens/Patrols. Be creative, maybe

the top selling Scout gets to pie the Cub Master or Den Leader. Have Scouts and

Dens/Patrols report how they are doing at meetings. This will help keep the momentum

going.

5. Plan and run your Unit Popcorn Kickoff

This is a critical step. This is where you ensure everyone has the information they need

for a successful sale, and it gets your Scouts and Parents pumped up. Make this event

fun!

6. Place Unit Show n’ Sell Order and Arrange for Pick Up

Show n’ Sell Orders are placed in the Popcorn System on the Trails End website,

www.trails-end.com. Show & Sell Orders are by the case.

✓ First you must determine when and where your unit is going to sell. Coordinate

with your District Popcorn Kernel for sales locations. If you or someone in

your pack has a new sales location, contact your District Popcorn Kernel.

✓ Next, determine how much Popcorn to order.

✓ Order your Show & Sell Order Popcorn. Place the order on www.trails-

end.com. You will need to set up a login using an email address different than

your son’s Trails-End account.

✓ Arrange for Show & Sell Pick Up at the Delivery Site through your District

Kernel

7. Communicate with your District Kernel and District Executive about any Excess

Show and Sell Product you may have.

✓ We will be limiting returns to the Council to 10% of your original order in

2020. The deadline for returning product will be October 10th. Often, the unit

next door will be able to take your excess product off your hands to limit your

returns. COMMUNICATE WITH US!!!

8. Ensure all Scouts have Take Order Forms

Make sure all Scouts and their Families have Take Order Popcorn Sales Forms,

and that they understand the importance of the Sale.

9. Collect and Consolidate Scouts Take Order Forms and Prize Forms

On your Unit Calendar have a date, time and place for all Scouts to turn in their

Take Order forms and what prizes they want. Consolidate all the Scout Forms

onto a Unit Master Order Form.

10. Place Unit Take Order

Take Order orders are placed in the Popcorn System on the Trails End

website, www.trails-end.com. Take Order orders are by the case and/or

container. Be sure to deduct any product left over from Show n’ Sell from

your order.

11. Place Unit Prize Order

If you will be participating in the prize program, we will be using the Amazon Gift Card program through Trails-End Exclusively this year. More information on the Gift Card Program will follow.

12. Arrange for Pick Up of Your Unit Take Order from the District Distribution

Location, and Distribute to Scouts

Sign up for a pick up time to receive your product through your District Kernel.

Vehicle Load Guidelines

Mid-Size Car…….20 Cases

Mid-Size SUV….. 40 Cases

Mini-Van…………60 Cases

Large SUV……….70 Cases

Arrange for a time and place for distribution to your Scouts as quickly after the

Popcorn is picked up as possible. The fewer times the Popcorn is moved, the less

the chance of damage. Do not store the popcorn in a hot location.

13. Collect all Checks and Cash from Your Scouts

Arrange for a time and location to collect the Scouts money and checks. All Checks

should be made out to the Unit (i.e. Pack 999, NOT the Scout or Parent). Make sure this

date is on your Unit Popcorn Calendar.

14. Payment to Council (For Show & Sell and Take Order)

Units SHOULD pay for their Unit Popcorn (Show and Sell and Take Order) with a Unit Check at the Scout Office by the deadline. Payment may be made early. Payment is required in full before a prize order may be placed. Any balance left from your units 2019 sale will carry over to the 2020 invoice. Contact the Scout Office if you have questions.

15. Trails End $2,500 Sales Scholarship

Scholarship Retirement

The Scholarship Program is being discontinued for the Trail’s End® Popcorn Sale for calendar years

beginning on or after January 1, 2020, but a Scout accepted into the Scholarship Program with respect

to calendar years ending on or before December 31, 2019 will be eligible to receive credit for sales in

calendar years 2020, 2021 and 2022, subject to the Terms. The Scholarship Program will continue to be

provided by Trail’s End pursuant to the Terms for Scouts accepted into the Scholarship Program for

calendar years ending on or before December 31, 2019, subject to Trail’s End’s right to terminate the

Scholarship Program under the Terms.

Email scholarship@trails-end.com to request your scholarship account statement.

Unit Commission Options

Money Only Option

35% Unit Commission

• Unit Selects and provides all sales incentives

• Amazon Gift Cards are not available

• Council Bonus prizes and Patches are available

Prize Option

33% Unit Commission

• Base Commission is 30%

• Unit can earn additional 3% Commission by using the

Trails-End App to manage sale and record sales.

Trail’s End App and Military Sales

Key Functionality for Leaders:

• Invite Scout families to create individual

Accounts

• Create, Schedule and manage

storefront shifts

• Check out inventory and cash to sites

and Scouts

• View real-time dashboard reporting

• Download sales reports

• Works with Square readers

Support our troops by sending a gift of

popcorn to military men & women, their

families, & veteran organizations. Last year,

over 1,400 pallets of Trail's End products

were sent to VA Hospitals, National Guard

units, & military bases! Help us double that

this year. Don't forget that 60% of your

purchase still goes back to Scouting

Courage Military Donation $50

Stars and Stripes Level Military Donation $30

Amazon Gift Card Prize Program

A Trail’s End account is required for participating Scouts. The earned Amazon.com Gift Card(s) are

redeemed in each Scout’s registered Trail’s End account once approved and made available according to

Trail’s End Rewards terms of use. Qualified face-to-face sales are subject to the amount submitted by

your unit and approved by Trail’s End. Qualified online sales will automatically be included in a Scout’s

reward sales credit. Rewards levels are not cumulative. Where indicated, Scouts must reach or surpass

stated sales total, face-to-face and online sales combined, to be eligible for the Amazon.com Gift Card

amount stated at that level. Scouts that receive $600 or more in rewards value in a calendar year are

subject to applicable tax laws and will receive a 1099. Restrictions apply, see amazon.com/gc-legal.

Unit Transfer Process

If your unit is going to transfer products to or from another unit, follow the process below.

TRANSFERRING UNIT

1. Log into your www.trails-end.com account

2. Go to the Popcorn Orders tab

3. Click “View” next to the order with the inventory to be transferred

4. Click the Transfer Inventory button and select the District and Unit from the dropdowns that is

receiving the inventory

5. Enter the quantities (cases and containers) to be transferred

6. Click the Submit Transfer Request to complete the form

RECEIVING UNIT

1. After the transferring unit submits the transfer request, the receiving unit will be notified via email.

2. Log into your www.trails-end.com account

3. Go to the Transfers & Returns tab

4. Review the pending product transfers. If correct, click the Approve button, and the Reject button if

they are incorrect

Once the receiving unit has accepted the transfers, each unit’s invoice will be updated.

Trail’s End SNS Products

• $50 and $30 American Heroes Donations

o Send a gift of popcorn to our first responders, military men and women, their

families, and veteran organizations.

• Cheese Lover’s Box – 17oz, 1 container per case MSRP: $35.00

o 9oz White Cheddar Popcorn, 8oz Blazin' Hot Popcorn

• Salted Caramel Popcorn – 20oz, 12 containers per case MSRP: $25.00

o A unique combination of sweet caramel corn with a perfectly balanced finish of

sea salt.

• Blazin’ Hot Popcorn – 8oz, 8 containers per case MSRP: $20.00

o Bold and cheesy flavored popcorn with the perfect spicy zing in every bite.

• White Cheddar Popcorn – 9 oz, 8 containers per case MSRP: $20.00

o The perfect combination of light, crispy popcorn and rich white cheddar cheese

deliciousness in every bite.

• Unbelievable ButterTM Popcorn – 7 oz, 8 containers per case MSRP: $15.00

o The perfect combination of popcorn, oil, salt and butter to make you feel like

you’re at the movies.

• Caramel Corn – 9oz, 12 containers per case MSRP: $10.00

o A traditional favorite full of rich caramel flavor.

ITEM: Cheese Lover’s Collection

PRICE: $35.00

SIZE: 17oz (Increase of 2oz from 2019)

DESCRIPTION: (1) 9oz bag of White Cheddar,

(1) 8oz bag of Blazin’ Hot

AMOUNT/CASE: 1 container per case

ITEM: Salted Caramel

PRICE: $25.00

SIZE: 20oz

DESCRIPTION: A unique combination of sweet

caramel corn with a perfectly balanced finish

of sea salt.

AMOUNT/CASE: 12 containers per case

ITEM: (NEW) Blazin’ Hot

PRICE: $20.00

SIZE: 8oz

DESCRIPTION: Bold and cheesy flavored

popcorn with the perfect spicy zing in every

bite.

AMOUNT/CASE: 8 containers per case

ITEM: White Cheddar

PRICE: $20.00

SIZE: 9oz

DESCRIPTION: The perfect combination of

light crispy popcorn and rich white cheddar

cheese.

AMOUNT/CASE: 8 containers per case

ITEM: (NEW!) Unbelievable Butter

PRICE: $15.00

SIZE: 7oz

DESCRIPTION: The perfect combination of

popcorn, oil, salt, and butter to make you feel

like you’re at the movies.

AMOUNT/CASE: 8 containers per case

ITEM: Caramel Corn

PRICE: $10.00

SIZE: 9oz

DESCRIPTION: A traditional favorite, full of

rich caramel flavor.

AMOUNT/CASE: 12 containers per case

ITEM: American Heroes Donation

PRICE: Gold = $50.00 Silver = $30.00

Miscellaneous = $0.01+

DESCRIPTION: Send a gift of popcorn to our

first responders, military men and women,

their families, and veteran organizations.