2020 united way ecm training...2 days ago · • carl jones, senior campaign manager • stephen...
TRANSCRIPT
2020 UNITED WAY ECM TRAINING
September 3, 2020
• Welcome and Introductions
• Overview of United Way
• What’s New?
• Car Giveaway 2021!
• Campaign Best Practices
• Running a virtual campaign
• How we can help you
• Questions
TODAY’S AGENDA
• United Way Staff:
• Nadine Malpass, SVP Resource Development
• Julia Thomas, Campaign Director
• Carl Jones, Senior Campaign Manager
• Stephen Simpson, Campaign Manager
• Charles Gray, Campaign Manager
• Poll: Number of Years as ECM
INTRODUCTIONS
• United Way is a worldwide network of local organizations that brings people together from neighborhoods, government, business, faith groups, nonprofits, and schools to tackle community issues.
• United Way is focused on creating community-based and community-led solutions.
WHAT IS UNITED WAY?
4
WHERE IS UNITED WAY?
5
98years
$8.6 million
LOCALimpact
25employees
5,400+ volunteers
30+community
partners
UNITED WAY OF GREATER GREENSBORO IS
• COVID-19
• In times of disaster, City of Greensboro and Guilford County officials include United Way in their response efforts.
• Greensboro Virus Relief Taskforce
• Federal CARES Act grants
• RACIAL EQUITY & JUSTICE
• Led four community conversations around racial equity and justice to identify issues and common themes that need to be addressed in order to create systematic change.
• Internally, we are examining policies, procedures and bylaws to continue a culture of racial equity.
• Externally, we are evaluating the way we partner to ensure our collaborations and strategies are inclusive and support systems-wide change.
RESPONSE TO…
Prior to the pandemic 1 in 5 residents and 25% of children in Greensboro were
already living in poverty.
That’s over 57,000 people struggling to meet basic needs. Greensboro is ranking
31% above the national poverty average.
Poverty Guideline: $26,200 annual income for a family of 4.
Poverty makes it harder to graduate high school, succeed in college and build a
career.
Poverty impacts us all. High rates of poverty mean an increase in the need for
public assistance (higher taxes), slower business and economic development,
increased crime rates, lower housing values, lower performing schools, etc.
WHAT IS THE PROBLEM?
United Way of Greater Greensboro
is the only local non-profit with a
holistic approach to ending poverty.
Replacing poverty with self-
sufficiency requires more than a
handout.
It requires our community working
together to help people achieve
long-term success.
We connect people to opportunities
we all deserve like housing, jobs,
education, and healthcare.
HOW WE’RE ENDING POVERTY
• Family Success Centers
• 211
• Volunteer led strategy: Partnerships and Investments
HOW WE DO THIS WORK:
United way creates partnerships and initiatives that work together to end poverty in greater Greensboro.
WE ARE UNITED
https://www.youtube.com/watch?v=g9jmh9ucyrg&feature=youtu.be
• Running campaigns virtually
• 2021 Car Giveaway - Hold a rally / virtual meeting and receive an extra drawing!
WHAT’S NEW?
JOIN THE MOVEMENT AND WIN A CAR
1. PLAN
2. INSPIRE
3. ENGAGE
4. ASK
5. THANK
6. SPECIAL EVENTS & INCENTIVES
CAMPAIGN BEST PRACTICES
PLANAssemble a team and plan your campaign.
1. Consider virtual
campaign
2. Build a team of
volunteers
3. Get CEO support and
recruit “champions” from
every department
4. Develop a schedule
5. Set and publicize
your goal
6. Run campaign in 3
weeks or less
INSPIREShare stories and impact.
1. Tell employees the
impact of their gift
2. Share stories via events,
videos, emails,
speakers, pictures,
testimonials, etc.
3. Share your own story or
highlight employee(s)
who have benefitted
from United Way
ENGAGEVolunteer, have fun, and learn
about your community.
1. Plan employee meetings
2. Do an in-house or off-
site volunteer project
3. Attend a Family Success
Center tour
4. Leverage your
affinity groups
5. Plan a leadership event
…because poverty affects YOU
• Higher unemployment
• Slower economic development
• Lower academic achievement
• Lower housing values
• Increased taxes
• Increased crime
ASKAsk co-workers
to give.
1. Ask everyone to give
2. Run a leadership
campaign
3. Offer multiple ways to
give (paper, electronic,
cash, etc.)
4. Share why YOU give to
United Way
5. Do NOT create pressure
…because YOU can create change
• Ensure babies are born healthy and
adults have access to care
• Help children learn to read and
develop character skills
• Help people earn GEDs, land new
jobs, and build careers
• Help our neighbors have the basic
resources they need to be
successful
Why Give?
THANKSay thanks and
celebrate success!
1. Say THANK YOU
2. Publicly recognize your
campaign team
3. Ask your CEO to thank
everyone
4. Ensure that data
submitted to United Way
is accurate so that we
can thank donors too
BRING THE FUN!
Special Events
• Silent Auction
• Raffles
Incentives
• PTO
• Raffle(s)
• Caring Club Card
• Gift Cards
• Other prizes
Ask us about using a Square to take special event monies!
• Options:
• Online pledge collection
• Fillable PDF of paper pledge form
• Collecting cash and checks
• Collecting Special Events
• Email templates
• Virtual rallies/meetings
RUNNING A CAMPAIGN VIRTUALLY
Dependent on your pledge collection method!
Your account manager will review these with you
CAMPAIGN CLOSING PROCEDURES
• Support for campaign logistics (reports, ePledge, meetings, etc.)
• Speakers and campaign ideas
• Special events support throughout the year
• Campaign materials, messaging, email templates, etc.
• Volunteer engagement ideas and opportunities
HOW CAN UNITED WAY ASSIST YOU?
• UNITEDWAYGSO.ORG/CAMPAIGN-TOOLKIT
• UNITEDWAYGSO.ORG/STORIES
RESOURCES FOR YOU
Kennie is no longer homeless and is leaving poverty behind.
After a few mistakes, Kennie found himself without a job and living
on the streets of Greensboro.
Thanks to United Way’s holistic strategy to end poverty, Kennie
was connected to multiple services that have enabled him to find a
home, get a job, and begin attending school.
BECAUSE OF YOU…
QUESTIONS?