CONTENT ROOTED IN TRUSTED BRANDS

2 0 2 1 H E A R S T W O M E N ’ S T R A V E L G R O U P

TRAVEL

ENORMOUS FOOTPRINT: 111MMPRINT: 41MM I DIGITAL: 51MM I SOCIAL: 19MM

MEDIAN AGE: 52.9 I MEDIAN HH INCOME: $76,882 I F/M: 78%/22%

ABOUT USH E A R S T W O M E N ’ S T R A V E L G R O U P

• Iconic & Trusted Brands • Speaking to Travelers Across Every Platform • Reaching 35–54 Year-Old Female Travel Decision Makers

COUNTRY LIVING COUNTRYLIVING.COM

SOURCES: MRI-SIMMONS SPRING 2020 MRI; COMSCORE AUGUST 2020; SOCIAL COMP REPORT 10/1/20; 2020 COMSCORE MULTI-PLATFORM//GFK MRI MEDIA FUSION (06–20/F19).

GOOD HOUSEKEEPING GOODHOUSEKEEPING.COM

WOMAN’S DAY WOMANSDAY.COM

A WORLD OF POSSIBILITY. TESTED FOR YOU.

Good Housekeeping represents a world in which home is life’s headquarters—where

our readers get ready to face the world, entertain friends, care for their families,

indulge themselves, express their creativity and then look for their next adventure.

Our brand is a trusted resource for those big and small purchases and experiences,

at home and on-the-go.

We deliver useful, actionable advice related to all of the comforts of home

(design, food, pets, gardening) alongside soulful and spirited how-tos

that embrace slowing down and living well, in the most inspiring and inviting

travel locales.

Our “small-town community” of highly engaged readers knows that how you

live is more important than where you live, and that Country Living is a breath

of fresh air delivered whenever, wherever you need it.

THE SCENIC ROUTE HOME

DESTINATION CELEBRATION

Woman’s Day is a destination for celebration, a place where our readers go to feel good.

We put our family, food, home, health and wellness content through the fun filter to add a little “yay” in every woman’s day in the expert voice our readers trust.

H E A R S T W O M E N ’ S T R A V E L G R O U P

BRANDS WITH VITALITY

CL = AD AGE MAGAZINE A-LIST

Winner for two years in a row!

GH = MASSIVE REACH #1 leading women’s lifestyle

brand with the largest combination print and digital

audience

INCREASING UNIQUE VISITORS after years of continual growth

GH.com UVs up 55% and WD.com UVs up 13% in August

2020 YOY, CL.com UVs up 3% YTD average YOY

WD = NEWSSTAND DOMINANCE

In the top 5 magazines of all 146 monthlies sold on the

newsstand

#1 Hearst title sold on the newsstand

SOURCES: COMSCORE MULTI-PLATFORM AUG 2020 AND JAN-AUG 2020; AAM DECEMBER 2020; 2020 COMSCORE MULTI-PLATFORM MRI SIMMONS (06–20/F19). COMPETITIVE SET: REAL SIMPLE, BETTER HOMES & GARDENS,

MARTHA STEWART LIVING, WOMAN’S DAY, OPRAH

H E A R S T W O M E N ’ S T R A V E L G R O U P

REACHING TRAVELERSA MASS PRINT AND DIGITAL AUDIENCE OF TRAVELERS • 25MM took a domestic trip • Took more than 65MM domestic round trips • 21MM are the travel decision makers for their household

Delivering More Travel Prospects

than Other Integrated Travel

Publishers* COMBINED!

*Integrated Travel Publishers (magazines print/sites) include Conde Nast Traveler and Travel & Leisure, **Conde Nast group includes Bon Appetit (print+site)/Conde Nast Traveler (print+site)/Epicurious.com; Meredith group includes Food & Wine (print+site)/ Travel+Leisure (print+site)

Sources: 2019 comScore Multi-Platform//GfK MRI Media Fusion (06–20/F19), Targets include women (net): Hearst E-commerce Report, Sept 2019-August 2020, 8/20

HWTG READERS ARE DRIVEN TO ACTION • HWTG site visitors bought merchandise worth

$257MM in the last 12 months (+307% YOY) based on editorial on our sites

• From August 2020 alone, they purchased $26MM worth of sales were generated from editorial seen on HWTG sites (+258% YOY)

• GoodHousekeeping.com is the #1 driver of e-commerce across all Hearst sites

DELIVERING TRAVEL SPENDERS AND INTENDERS • $32B spent on travel annually • 29MM vacation intenders • Outranking any other travel media group or competitive travel site

DELIVERING TRAVEL CONTENTIN PRINT AND ONLINE

H E A R S T W O M E N ’ S T R A V E L G R O U P

Dedicated Travel

Sub-Channels!

H E A R S T W O M E N ’ S T R A V E L G R O U P

PRINT OPPORTUNITIES2021 FIXED REGIONAL TRAVEL SECTIONS: OVERVIEW

Your supplied brand ad will appear in our April 2021, May 2021 and/or October 2021 issues in GH, CL and WD, targeted to fixed regional

markets. Spread, full page or fractional ad units available. Additionally, custom regional full page ads are available in every issue.

Source: AAM June 2020

WESTCountry Living 188,534Good Housekeeping 599,601Woman’s Day   395,873Combined Circulation 1,184,008Combined Audience 5,710,371

MIDWESTCountry Living 205,750Good Housekeeping 606,127Woman’s Day 434,649Combined Circulation 1,246,527Combined Audience 6,045,122

CENTRALCountry Living  216,150Good Housekeeping 599,524Woman’s Day   397,119Combined Circulation 1,212,793Combined Audience 5,948,092

SOUTHEAST CENTRALCountry Living 88,847Good Housekeeping 230,464Woman’s Day   168,001Combined Circulation 487,311Combined Audience 2,399,484

NORTHEASTCountry Living  217,220Good Housekeeping 722,550Woman’s Day   523,135Combined Circulation 1,462,905Combined Audience 6,990,787

SOUTH ATLANTICCountry Living 185,001Good Housekeeping 611,690Woman’s Day 446,926Combined Circulation 1,243,617Combined Audience 5,944,576

2021 FIXED REGIONAL TRAVEL SECTIONS: RATES

WEST CENTRAL MIDWESTSOUTHEAST

CENTRAL NORTHEASTSOUTH

ATLANTIC

3-MAGAZINE BUY

P4C $29,850 $30,570 $31,420 $12,280 $40,760 $31,350

1/2 P4C $15,670 $16,050 $16,500 $6,450 $21,400 $16,460

1/3rd $10,950 $11,210 $11,530 $4,510 $14,950 $11,500

1/6th $5,730 $5,870 $6,020 $2,360 $7,810 $6,010

COUNTRY LIVING

P4C $6,000 $6,810 $6,480 $2,800 $7,570 $5,830

1/2 P4C $3,150 $3,580 $3,410 $1,470 $3,980 $3,070

1/3rd $2,210 $2,500 $2,380 $1,030 $2,780 $2,140

1/6th $1,150 $1,320 $1,250 $540 $1,450 $1,120

GOOD HOUSEKEEPING

P4C $18,900 $18,000 $19,100 $6,660 $25,170 $19,280

1/2 P4C $9,920 $9,450 $10,030 $3,500 $13,220 $10,120

1/3rd $6,930 $6,600 $7,000 $2,440 $9,240 $7,070

1/6th $3,620 $3,460 $3,670 $1,280 $4,830 $3,700

WOMAN’S DAY

P4C $12,480 $12,520 $13,700 $5,300 $18,230 $14,080

1/2 P4C $6,550 $6,580 $7,190 $2,780 $9,570 $7,390

1/3rd $4,580 $4,600 $5,020 $1,940 $6,690 $5,160

1/6th $2,390 $2,400 $2,630 $1,020 $3,500 $2,710

H E A R S T W O M E N ’ S T R A V E L G R O U P

PRINT OPPORTUNITIES

2021 CLOSING & ON-SALE DATES

HEARST WOMEN'S

TRAVEL GROUP COUNTRY

LIVINGGOOD

HOUSEKEEPINGWOMAN’S

DAY

 ISSUE CLOSING ON-SALE DATES

 February (J/F for GH and CL)

11/04/20 01/05/21 01/19/21 01/19/21

 March 12/02/20 02/02/21 02/23/21 02/23/21

 April 01/07/21 03/02/21 03/23/21 03/30/21

 May 02/04/21 04/06/21 04/27/21 04/27/21

 June (J/J for WD)

03/19/21 05/11/21 05/25/21 05/25/21

 July (J/A for GH and CL)

04/19/21 06/15/21 06/29/20 —

August (A/S for WD)

05/25/21 — — 07/27/21

 September 05/28/21 08/03/21 08/17/21 —

 October 07/12/21 09/07/21 09/21/21 09/21/21

 November 08/04/21 10/05/21 10/26/21 10/19/21

 December 09/07/21 11/09/21 11/23/21 11/23/21

COUNTRY LIVING AND GOOD HOUSEKEEPING RUN A DOUBLE ISSUE IN JANUARY/FEBRUARY 2021 AND JULY/AUGUST 2021.

WOMAN’S DAY RUNS A DOUBLE ISSUE IN DECEMBER 2020/JANUARY 2021, JUNE/JULY 2021, AND AUGUST/SEPTEMBER 2021.

H E A R S T W O M E N ’ S T R A V E L G R O U P

PRINT OPPORTUNITIESH E A R S T W O M E N ’ S T R A V E L G R O U P

PRINT OPPORTUNITIES

2021 PRODUCTION SPECS

SIZE COUNTRY LIVING

GOOD HOUSEKEEPING

WOMAN’S DAY

One-sixth vertical 2 3/8” x 4 5/8”  2 1/8” x 4 1/4” 2 1/16” x 4 7/16”

One-third vertical 2 3/8” x 9 7/16” 2 1/8” x 8 5/8” 2 1/16” x 9 1/16 ”

One-third square  5” x 4 15/16” 4 3/8” x 4 1/4” 4 1/4” x 4 7/16”

One-half horizontal 7 1/2” x 4 5/8” 6 5/8” x 4 1/4” 6 1/2” x 4 7/16”

Two-third vertical 4 13/16” x 9 7/16” 4 3/8” x 8 11/16” 4 1/4” x 9 1/16”

Full-page bleed 8 1/2” x 10 3/4” 8” x 10 3/4” 7 3/4” x 10 3/4”

Full-page non-bleed 7 3/4” x 10” 7 1/4” x 10” 7” x 10”

Full-page trim 8 1/4” x 10 1/2” 7 3/4” x 10 1/2” 7 1/2” x 10 1/2”

FOR PRODUCTION QUESTIONS Please reach out to:

HEARST WOMEN’S TRAVEL GROUP Javier Aguilar

faguilarflor@quad.com 414.622.2872

FOR PRINTING SPECIFICATION Please visit http://ads.hearst.com

Upload all materials to: http://ads.hearst.com Acceptable file format: PDF/x-1a, 1 SWP proof

H E A R S T W O M E N ’ S T R A V E L G R O U P

PRINT OPPORTUNITIES

North Carolina Brand Ad

North Carolina Co-op Page

Custom Kentucky Advertorial Section

CUSTOM REGIONAL PAGES As an alternative to the fixed regional sections, your destination’s supplied brand ads will be delivered to the HWTG audience in the issue of your choice and targeted to your desired markets. Spread or full page ads only.

CUSTOM ADVERTORIAL CONTENT CREATION A HWTG freelancer can create custom advertorial content to further highlight your destination and complement your supplied brand ad creative within the fixed regional sections or custom regional pages. This content will be created collaboratively with the destination, which will have input and final approval of copy and design. (Destination to supply imagery. Destination may supply the copy, or HWTG will write the copy for you. HWTG to design the content.)

H E A R S T W O M E N ’ S T R A V E L G R O U P

PRINT OPPORTUNITIES

REACHING YOUR TRAVEL PROSPECTS ONLINE The HWTG will deliver an effective digital campaign in a brand-safe environment that leverages our trusted relationship with our audience. Elements may include co-branded or sponsored content, high-impact ad units, social amplification, data-informed targeting, and more.

EDITORIAL CONTENTCustom Content: The HWTG will create a custom co-branded article or gallery using stock or supplied imagery that will exclusively focus on Destination’s state.

Sponsored Content: Your destination can sponsor existing travel content with 100% SOV.

Native Newsletter Spotlight: Engage with Hearst’s loyal, leaned-in reader-base through a high-impact integration into an editorial newsletter.

Super Hero Ad Unit: Versatile ad unit with high engagement that drives readers to your destination’s website through clear and prominent calls-to-action.

Native Assembly Ad: Showcase and distribute your destination’s provided video or image assets with this templated, scroll-stopping, and effective ad experience.

Pre-Roll Sponsorship: Hearst pre-roll offers your destination an opportunity to align with Hearst’s most engaging and successful editorial video franchises and other video content.

HIGH-IMPACT AD UNITS

H E A R S T W O M E N ’ S T R A V E L G R O U P

DIGITAL OPPORTUNITIES

DATA-INFORMED TARGETING Hearst is one of the largest data aggregators on the Internet—Top 10. Leveraging this first party data, Hearst will create identify the optimal audience, target them, and retarget them to inspire them to travel.

• Audience Targeting: Hearst will identify and create a custom audience segment informed by thousands of actions and hundreds of categories, interests and psychographics. Audience segment examples include: travel intender, adventure traveler, budget traveler, business traveler, honeymoon traveler, and luxury/affluent traveler

• Content Targeting: The HWTG will align your destination’s messaging with relevant pieces of exiting editorial content, such as travel, art & culture, foodie, etc.

• Geo-Targeting: Honing-in on your destination’s key markets, Hearst will layer in DMA targeting, instilling awareness amongst key consumers

SOCIAL IMPACTSharePost Ad: Give your social assets additional value and reach, as well as drive new follower acquisition, by integrating your Instagram imagery into this mobile-only unit. Displayed in a carousel format, users can scroll through up to four curated images before clicking out to engage with your brand directly on your Instagram channel.

Instagram Post/Slideshow: Align with our influential editorial voice on a highly-engaged platform—Instagram! HWTG will create a custom Instagram dark post (e.g. flat image, meme, animated meme) from the host brand’s Instagram handle.

H E A R S T W O M E N ’ S T R A V E L G R O U P

DIGITAL OPPORTUNITIES

H E A R S T W O M E N ’ S T R A V E L G R O U P

ADDED VALUEGREAT GETAWAYS GUIDE: GENERATING QUALIFIED LEADS Country Living, Good Housekeeping, and Woman’s Day have come together to create the Great Getaways Guide, an in-magazine and online reader service program designed to generate qualified leads.

READER SERVICE PAGE AND BRC The Great Getaways Guide reader service page and BRC run in the April, May, and October issues of all three magazines, with circulation coinciding with each magazine’s regional travel section. Readers request travel information via phone, fax, and adjacent BRC. • Standard Listing: Destination name • Featured Destination: Destination name, image or

logo, and copy • BRC: Corresponding check box in BRC

READER SERVICE SITE All three in-magazine reader service pages drive traffic to GreatGetawaysGuide.com, where readers learn more about the destinations, request info, enter sweepstakes, and download guides. • Standard Listing: Destination name, up to 150

characters of copy, logo or image • Featured Destination: Destination name, up to

1,500 characters of copy, logo or image

Featured Destination on GGG.com Standard Listing on GGG.com

The HWTG is a leader in cost per lead, generating nearly 3.6 million

qualified leads HWTG destinations in the past 7 years!

H E A R S T W O M E N ’ S T R A V E L G R O U P

ADDITIONAL OPPORTUNITIESGREAT GETAWAYS GUIDE CUSTOM SWEEPSTAKES + E-BLAST Sponsor a sweepstakes to win a trip to your destination, resulting a significant presence in-magazine and online, and generating strong lead results. Destination to provide sweepstakes prize (airfare, accommodations, itinerary) valued at $1,000 minimum. HWTG will provide a database of entrants who have opted-in to receive further info from Destination.

GGG PRINT ANNOUNCEMENT Sweepstakes will be announced in an in-magazine listing on the Great Getaways Guide page in GH, WD, and CL that encourages readers to enter the sweepstakes on GreatGetawaysGuide.com. Includes supplied image, logo, and URL

GGG ONLINE ANNOUNCEMENT HWTG will create a custom sweepstakes entry page on GreatGetawaysGuide.com. Includes supplied image, logo, copy, and link to your destination’s site.

CUSTOM E- BLAST ANNOUNCEMENT HWTG will create a custom dedicated email blast on behalf of your destination to 20,000 subscribers who have opted-in to receive promotional emails, inviting them to enter the sweepstakes. Will link to GreatGetawaysGuide.com for entry. Includes supplied image, logo, copy, and link.

VIRTUAL MEET THE EDITORS MEETING The HWTG offers a virtual meeting opportunity as a way to facilitate conversation about your destination with our editorial team.

• Destination may host a virtual editorial video meeting, where you can cultivate authentic conversations with Hearst’s elite editorial talent, showcase your destination, and reinforce your messaging.

• Editorial talent (total of 2–4 editors across CL, GH, WD) will be hand-selected to bring expertise that best aligns with Destination’s initiatives.

• In addition, HWTG will invite, but cannot guarantee, other Hearst editors outside of the HWTG to attend the meeting

H E A R S T W O M E N ’ S T R A V E L G R O U P

CO-OP OPPORTUNITIES

PRINT Fixed Regional Sections • Travel board and co-op partner brands ad will appear in

our April 2021, May 2021, and/or October 2021 issues in GH, CL and WD

• Targeted to regional markets: Northeast, South Atlantic, Midwest, Southeast Central, West

• Spread, full page, fractionals ad accepted Custom Regional Pages • Travel board and co-op partner ads included in custom

regional page/s • Spread, full page accepted (no fractionals)

• Region and issue of travel board’s choice

DIGITAL* Custom Content Integration • Travel board and co-op partners will be integrated within

a custom gallery/article that focuses on your destination • Co-branded logo lock up for travel board • 100% SOV (shared by travel board and co-op partners)

Native Assembly Ad • Separate ad will be created for travel board and each

co-op partner

• Geo-targeted to desired markets

TRAVEL BOARD AND CO-OP PARTNER PROGRAMS The HWTG delivers programs for both travel boards and their co-op partners, designed to encourage travel and deliver qualified leads across print and digital platforms.

*THIS IS A SAMPLE DIGITAL MEDIA PROGRAM, ADDITIONAL OPPORTUNITIES AVAILABLE. LIMIT TO NUMBER OF CO-OP PARTNERS WILL APPLY.