2.06 recognize current fashion trends fashion merchandising
TRANSCRIPT
2.06 Recognize current fashion trends
Fashion Merchandising
DetailsSpecific elements (collar, sleeves, shoulder treatments) within
a silhouette that provide form or shape.
Faux Fake; imitation
HueTechnical name for color; name given to a color, such as red or yellow,
that distinguishes one color from another
Line A group of styles and designs that are produced and
sold as a set of new selections for a given season.
Silhouette The overall form or outline of an outfit or clothing style.
Texture The way a surface looks and feels, including garments and
accessories.
*Snake Skin *Crocodile Skin
TrimmingsDecorative materials such as buttons, laces, and braids
that are added to enhance the design.
ArgyleA knitting pattern of varicolored, diamond-shaped areas on a
solid background.
CorduroyA durable cut-pile fabric with vertical ribs usually made of cotton.
Flannel A soft woven cloth of wool, or a blend of wool and cotton or
synthetics used in undergarments and sleepwear.
Herringbone A pattern consisting of rows of short, slanted parallel lines with
the direction of the slant alternating row by row; used in masonry, parquetry, embroidery, and weaving.
FauxArgyle
Technical term for colorhue slant alternating row by row
herringbone
HoundstoothA woven fabric design of continuous broken checks or four-
pointed stars so named because it resembles the jagged teeth of a hound; also called four-and-four check.
Jersey Knit A smooth, light-weight knit used for dresses, skirts,
sportswear, and underwear.
Lame’ A brocaded fabric woven with metallic threads, often silver or gold.
MohairFabric made with yarn from the long silky hair of the Angora goat.
* Both the hat and dress are made entirely out of mohair
PlaidCloth with a pattern consisting of stripes of various widths and
colors crossed at right angles against a solid background.
Tweed A sturdy fabric made from wool or wool blends in a plain or
twill weave with a nubby surface; used for jackets, suits, skirts, coats, and upholstery.
Which term?The shirt was made with a light weight knit
fabricJersey knit
lame Pajama are made from Flannel
A sturdy fabric made from wool or wool blends in a plain or twill weave with a nubby surface
tweed
Additional vocabulary wordsGarment: An article of wearing apparel such as
a dress, suit, coat, evening gown, or sweater.
Style: A design, shape, or type of apparel item distinguished by the particular characteristics that make it unique; basic characteristics or distinguishing features of a garment.
Market Week: The scheduled period of time during which producers officially introduce their new lines of merchandise and retail buyers shop the various lines.
Sources of Information Used for ResearchTrade Publications
Magazines, newspapers, books, and websites about what is current in a specific industry.
Examples: Women’s Wear Daily (WWD), Visual Merchandising & Store Design (VM & SD)
Sources of Information Used for Research
Consumer PublicationsFashion magazines, books, and websites that
help consumers keep abreast of what is happening in fashion news. Consumer publications are broken down into several categories: males, females, and teenage readers.
Examples: Males: GQ, Details, CODE; Females: Vogue, Harper’s Bazaar, Elle, Essence, Glamour, In Style, O; Teenagers: Teen, Seventeen, YM, Teen Vogue
Websites
Which definition?Adding lace to a shirt is…
Trimmings Trade publication
Four and four checks
Houndstooth
Researching current fashion trends
Importance of researching trendsTop designers show their collections twice
each year.Editors and buyers analyze the collections
for new ideas that might influence fashion direction.
Understanding and recognizing current trends is critical in planning for the future.
Researching current fashion trends (cont.)
Areas of consideration for researching trends across all segments of the fashion industryNewest styles and silhouettesColors for the upcoming seasonNewest developments in the fiber and fabric
marketCurrent labor pricesLocation of manufacturer facilities
Which term?Cut-pile fabric with vertical ribs
Corduroy
Collar, sleeves, shoulder treatments within a silhouetteDetails
Fabric made with yarn from the long silky hair of the Angora goatMohair
Ebony, YSL, Teen VogueConsumer publications
The End