21 INSPIRING QUOTESFROM EXPERTS

SHAPING THE FUTURE OF MOBILE

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David MurphyMobile Marketing Magazine

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The key challenges for mobile are to engage with consumers via the channel while respecting their privacy, to accurately identify and target users cross-device. SMS seems to have a healthy future in re-engaging consumers with apps, and enabling brands to engage with their customers and prospects on an ongoing basis, on an opt-in basis.

The future of mobile is the future of online. It is how people access online content now.

Greg HickmanMobileMixed.com

’’The future of mobile and specifically mobile marketing is creating solutions that customers actually want and need.

Let's face it...as business owners, the only reason we're mobile is to better serve the customer… businesses will start showing up...

If you’re not using mobile marketing to attract new customers to your business, don’t worry — your competitors are already using it and are getting those customers instead.

’’Jamie Turner

60SecondMarketer.com

Reijo Pold Telefónica UK

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The future of mobile is incremental

innovation with a transformational

impact.

Ronan SkehillCauwill Technologieswww.morethan160.com

Global internet users is set for explosive growth over the coming years - majority of them will be mobile.

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‘The future of mobile creativity is in our youth: An entire generation first exposed to

computing in this form.’Chris Cheung

Autodesk

Your mobile device quickly has become the easiest portal

into your digital self.

Phil Nickinson Android Central

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Matt GalliganSimpleGeo

’’In my opinion, the future of mobile is the future of everything.

Right now we have been and are building the future of computing, and what it means to be connected to the internet, for the vast

majority of human beings.

Dieter Bohn The Verge

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End users not technologies shape the market. Consequently, marketers need to

stay abreast not only of technological developments but also of the way people

respond to them.

Matt HaigAuthor of „Mobile Marketing – The Message Revolution“

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I think the biggest change, and one that we're already starting to see take shape, is that globally the majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary - if not their only -- way of experiencing the internet.

Peter Rojas Engadget and Gizmodo

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Mobile Is The Future, And There's No Such Thing

As Communication Overload.

’’Eric Schmidt

Google

’’Anthony Lacovone Augme

Near Field Communication (NFC) will open the floodgates for profound changes in the way we use our mobile devices. While today there's a good deal of trial, error and confusion around mobile technology including apps, QR codes, image recognition, etc., NFC will soon dominate the way consumers secure coupons and deliver payments, our phones will become our wallets.

Thorsten Heins BlackBerry

The future is mobile computing - smartphones and tablets are just elements of it. The industry is on the

verge of a whole new paradigm.’’

Mobile is the enabling centrepiece of digital convergence. Mobile is the glue for all other digital industries to use when approaching convergence, but mobile is also the digital gateway for the real world to join in this global metamorphosis of human behaviour. I think the The Economist said it best when, in the issue celebrating the 30th birthday of the PC, it wrote that mobile will fulfil the promise of the 'personal' computer.

’’Tomi T Ahonen

TomiAhonen Consulting

The mobile device has become our communications hub, our diary,

our entertainment portal, our primary source of media

consumption, our wallet and our gateway to real-time information

tailored to our needs. The revolution is now!

’’Nihal Mehta

Eniac Ventures

The future of mobile means a more intricately connected ecosystem of applications. !

The “walled gardens” will be torn down and roads and bridges between apps will be constructed.

The relationships between the apps that a user has installed on their phone will become exponentially more important, to both the consumer and the businesses themselves.

Nate Smith URX.com

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Buying media on mobile will almost exclusively go through programmatic

in the next 3 years…

You’ll be able to bid on advertising space based on a number of

different targeting criteria, whether it is device, mobile operator, operating system, time of day, day of week, geo location, whether you have a certain

app on your phone or not.

Bence BáthiDraftfcb

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Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it's convenient for you.

Cyndie Shaffstall Spider Trainers

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5 years from now, I predict the general shape and UI of most phones will still be a lot like the

current iPhone..

Sam Altman Loopt

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Mobile is our communications hub, our source of media consumption, car keys, our credit card, our calendar.The future of SMS relies on customer communication. !

Having the highest reach, SMS will be the most powerful tool for businesses to engage with customers.Triin Linamagi Marketing Executive at TextMagic

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