PROVEN CONVERSION STRATEGIES   That Increase Revenue  21  

LEAD FUNNEL STRATEGIES  

Make your entire site and sales funnel responsive,

so mobile users are able to view

it easily.  

Build a Mobile Specific Order flow 3 step with lead capture being the goal of step 1,

CC Info Step 2, and Billing info Step 3.  

BLOG  

and start putting out the kind of content your market is wishing for and makes them want to give you their money because of the value you put out.  

- STOP CREATING CONTENT YOU LIKE  

BLOG - The blog sidebar is an under optimized space on websites today. No one cares about your archives or recent comments. Use this highly valuable real estate for completing your blog's primary and secondary

goal. Anything else is a distraction from those.  

TRUE BLOG PRESALE LETTER

You need 3 to 4 CTAs within your presale. The goal is to get a 20%+ Conversion on those CTAs to your offer and then a 1%+ sales conversion to cold traffic.

Moving your blog Sidebar to the left side consistently outperforms by having it on

the right side for us by 12%.  

LEAD CAMPAIGN – Make a 2nd offer after people opt in Possibly a Product Offer or Strategy Session – depends

on your end goal.

LEAD CAMPAIGN – 2nd Offer Product Example

SALES FUNNEL

STRATEGIES  

ADD AN ORDER FORM BUMP OFFER –

We took a free book + shipping offer and added a $49 order form bump to it that had a 34% take rate. This is a game changer.

 

Use a True 1-Click Up-sell strategy to increase average order value.  

Same goes for Up sells - People will read and buy on mobile, but less will watch and buy.

 

When running mobile traffic make sure to use Long Form Copy and not Video Copy.  

Use Retargeting to show to non-buyers who saw

your order page.  

Send them to another short sales page with client

testimonials and proof with the order

form on the page.  

Stop dropping a cookie on everyone on the page right away, use a script to hold on dropping that cookie for 30 seconds.  

This way you eliminate the people who instantly bounce and aren’t interested.  

You will now save on your retargeting cost, because you are retargeting people who are more interested.  

Move your Order Form to the Left

Side  

Many times you can kill a relationship and lose trust before they even finish buying do to many offers .  

DON’T OVER OFFER TO YOUR CUSTOMERS  

EMAIL CONVERSION STRATEGIES  

Create an Email series that educates the buyer on your upsell offers and why they should buy them.

Most the time they just don’t understand the true value, so they pass on it. This follow up series will allow you to increase Customer Values with the first 7 days.

 

Run a Multi-Day 50% off Last Chance Promo to Non-Buyers after 10 days in to convert the fence sitters.  

Leverage your industry content to build a Curated Newsletter that positions you as the knowledgeable

reporter. Feedly.com  makes  this  a  super  

simple  process  for  you.  

Use Snip.ly to put your call to action in front of you audience at the same time.

Use your e-mail lists to create custom audiences, then lookalike audiences, to get in front of the exact same

people (Facebook Strategy).  

BONUS STRATEGIES  

Use Multiple Retargeting Platforms; just in case one gets shut down and

definitely don’t use Facebook Audiences Only.  

Recover up to 15% of Abandoning Visitors with Onsite Retargeting  

Sumome.com – These are a set of tools for Lead Capture and Social Sharing  

 Want To Schedule A FREE Marketing Funnel Audit, So You Can Get A Customized Roadmap To Optimize

Your Online Business For More Conversions?  

http://optimizedassets.com/audit