21 Proven Ways to Increase Your Conversion Rate!ConversionIQ

• Keith Hagen• Co-Founder• Developer to Online Business• Big Corporate Background

• The Company• WEBSITES ONLY• Continuous Improvement Programs• 26 Active Clients• 6 FTE• Denver, CO

1. Get Insights

• Get Close to the Customer.• How do you do that? You don’t care.• What you should care about is…

1. Quality of Insights2. Actionable Insights3. Time to Insights

Best Tools to Gain Insights

#1. User Testing#2. Website Analytics#3. Sales Person Interviews/Focus Groups#4. Site Polls (not Surveys)#5. Heat Maps

2. Don’t Test Stupid Stuff

0%LIFT

184%RPV LIFT

Resonates - Heat-Map

3. Address Your Audience

15%LIFT

What the Customer Wants - Analytics

4. Get The Right Threshold

36% LIFT

Orients, Clear, What they Want, Resonates - Sales People

5. Know Your Call to Action

284%LIFT

Poll

6. Know Your Objections

84%LIFT

7. Display Your Content, Simple.

• Before you optimize content, do cross browser testing to make sure people can see it

• Great resource: http://crossbrowsertesting.com/

8. Load Pages Quickly

• Even tiny lifts in page load times impact conversion– Amazon sales fell by 1%

for every 100 millisecond increase

• Great resource: http://www.webpagetest.org/compare

9. Form Usability

• Users are most likely to abandon completing the form on the 1st address field.

• 47% of users leave Zip Code field empty before submitting.

10. Start With ‘Entry’ Pages Start with Bounce Rate of top 3 entry pages.

Need to answer 3 questions in 3 seconds:1. Who are you?2. What do you do?3. What does it mean

to me?

11. Watch the fold, but don’t be afraid of it.

15% Bounce Rate & the majority of clicks are belowthe fold.

12. Use Hindsight As A Super Power

Quantitative– Analytics– Heat-maps– CRMs

Qualitative– User Testing– Surveys– Screen Recordings

13 – 16. Avoid common pitfalls

Pogo sticking

Roach motels

Linkitus

Windows a plenty

Visitors don’t know where the links lead; they click around to find what they need

Visitors get lost with too many separate windows

Visitors get frustrated with dead end pages with no way to go back (PDFs)

Visitors can’t find what they need; they return to the home page to try again

17. State Changes Need To Be Noticed.

If you use a bag, make sure people know the product has been added. 30%

RPV LIFT

18. Let Them Shop – If they want.

Don’t send them to the cashier before they’re ready. 50%

RPV LIFT

19. Don’t Send Users Offsite

• Try hiding Coupon Fields.

• Avoid Using “Coupon” language at all.

25% RPV LIFT

20. If you have to Slide, do it right.

• Promo 1st.• Orient 2nd.• Reinforce and

Handle 3rd.• 4 Max

46%LIFT

79%NEW

21. If you have Reviews, get them noticed.

12%RPV Lift

www.ConversionIQ.com