1. 1. Digital Marketing Priorities 2013 Brought to you by: 21 Smart Email Tactics You Can Use Today Skip Fidura - @SkipFidura Client Services Director dotMailer Discover the smartest email marketing tactics being used by the worlds biggest brands and start using them today.
2. 2. 2 About SmartInsights.com Actionable Marketing Advice
3. 3. 3 60 global brandsthat you can outdo
4. 4. 4 Vote: when did you last do a major update to your email templates Within the last 6 months 6 months to a year 1-2 years > 2 years Dont know!
5. 5. 5 60 global brandsthat you can outdo Average score: 73% Brands were legally compliant Calls to action were compelling Propositions were strong But Emails werent shareable Mobile is still an afterthought Copywriting was mediocre Subject lines were prescriptive Email Marketing Intelligence report www.dotmailer.co.uk/hittingthemark
6. 6. 6 #1 Sign up 1
7. 7. 7 #2-4 Follow up 2 4 3
8. 8. 8 #5-6 Follow up 5 6
9. 9. 9 #7-9 Credibility 8 7 9
10. 10. 10 #10 Deliverability 10
11. 11. 11 #11 Images 11
12. 12. 12 #12 Images 12
13. 13. 13 #13 Images 13
14. 14. 14 Vote: Are you using animated GIFS in your emails? Are you using animated GIFs in emails? Yes No
15. 15. 15 #14 Images 14
16. 16. 16 ALT text
17. 17. 17 #15 Rendering 15
18. 18. 18 #16 Link to web version 16
19. 19. 19 #17-19 Personalisation 17 18 19
20. 20. 20 #20 Personalisation 20
21. 21. 21 #21 The offer 21
22. 22. 22 Calls to action
23. 23. 23 Calls to action 22
24. 24. 24 #23 Mobile 23
25. 25. 25 Vote: Mobile still an afterthought? Are you using a responsive email template for your email marketing? please choose one of Some emails All emails None of my emails are responsive Whats responsive?! Im not sending emails!
26. 26. 26 #24 Mobile 24
27. 27. 27 #24 Mobile 24
28. 28. 28 #25 Mobile 25
29. 29. 29 #26 Landing page 26
30. 30. 30 Unsubscribe Privacy You cannot transmit, or instigate the transmission of, any marketing by electronic mail (whether solicited or unsolicited) to any subscriber (whether corporate or individual) where: you have not provided a valid address to which the recipient can send an opt-out request CAN-SPAM A visible and operable unsubscribe mechanism is present in all emails
31. 31. 31 #27 Unsubscribe 27
32. 32. 32 Subject lines
33. 33. 33 Vote: Language Which word cloud do you think came from the UK brands? Right Left
34. 34. 34 Subject lines: language
35. 35. 35 More Email inspiration Email Marketing Intelligence report www.dotmailer.co.uk/hittingthemark Smart Insights free email marketing hub page www.smartinsights.com/email-marketing