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How to (re)invent or disrupt your Business?

Focus on WHAT?1 - Offer complementary products & services2 - Offer solutions & experiences instead of products3 - Offer bundles4 - Switch your appeal: functional versus emotional5 - Focus on the job to be done6 - Selectively eliminate, reduce, raise & create7 - Substitute parts of your products & services

Focus on HOW?15 - Reinvent the customer interface (channels)16 - Reinvent your customer / stakeholder relationships17 - Price radically differently18 - Re-assess your key activities19 - Collaborate with suppliers, partners, the network & ecosystem20 - Rename all your offerings21 - Look at completely different industries!

Focus on WHO?8 - Target non-customers9 - Target less profitable customers10 - Target the least satisfied customers11 - Target the chain of buyers12 - Segment according to commonalities13 - Segment according to circumstances 14 - Desegment the customer base

21 Strategies for business & operating model innovation

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