21 tactics to fail your way to success (and build a happy startup)
DESCRIPTION
From Lean Startup Machine, London 26 Oct 2013TRANSCRIPT
FAIL YOUR WAY TO SUCCESS
TACTICS TO
AND BUILD A HAPPY STARTUP ! L E A N S T A R T U P M A C H I N E L O N D O N / 2 6 O C T 2 0 1 3
21 @ W E L O V E L E A N
THINK
BIG
START SMALL
LEARN
FAST
& BUILD SH!T THAT MATTERS
PASSION PURPOSE
PEOPLE PROFITS
IF YOU CARE THEY’LL CARE
IT AIN’T EASY BEING LEAN
FORGET THE JARGON… JUST FIND SOME HUNGRY CUSTOMERS
FAKE IT BEFORE YOU
MAKE IT Flickr image from CWSEOntario
“ YOU DON’T NEED CODE TO TEST A SOFTWARE PRODUCT ASH MAURYA
IT’S TIME TO START EXPERIMENTING
“ AT LEAST 2/3 OF OUR IDEAS ARE NEVER GOING TO WORK. MARTY CAGAN
1.CREATE A LANDING PAGE
2.KEYNOTOPIA PROTOTYPE
3.ASK A SIMPLE QUESTION
4.CREATE A FAKE T-SHIRT
5.MOBILE PROTOTYPE
6.OBSERVE PEOPLE
7.CREATE A FAKE BUTTON
8.MINIMUM VIABLE RESTAURANT
9.THE PAPER MVP
10.DO IT YOURSELF
11.WRITE A CLASSIFIED AD
12.THE EMAIL CONCIERGE
13. DIRECT MARKETING
14.COFFEE SHOP TEST
15. HACKING w/CUSTOMERS
16.GET BACK TO BASICS
17.GOOGLE DOCS MVP
18.START BLOGGING
19.TEST EXISTING PRODUCTS
20.HAVE A GREAT STORY
21.CREATE A SLIDESHARE
DESIGN FOR
EMOTION
BUILD YOUR TRIBE
WHO’S GONNA LOVE YA?
START WITH
WHY?
I AM NOT A
ROBOT
(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
SO
BE CREATIVE EXPERIMENTING= LEARNING
Flickr image from CWSEOntario
WORK SMARTER NOT HARDER
SET GOALS AND TIMEBOX
Flickr image from minor9th
PIVOT OR PERSEVERE
Flickr image from B4bees
YOUR VISION SHOULD GUIDE YOU
Flickr image from B4bees
“ BE STRONG ON VISION BUT FLEXIBLE ON DETAIL JEFF BEZOS
BUT… BE AWARE
VANITY Flickr image from angermann
VALIDATION
NOW GO FORTH AND ITERATE
THANKS & GOOD LUCK!
@WELOVELEAN