21 tips for using social media successfully at your school

Tim McDonough & Brendan Schneider

21 Tips for Using Social Media

Successfully at Your School

www.schneiderb.com/4

SOCIAL MEDIA MARKETING

Joe Pulizzi

“In social media marketing,

the center of gravity – the

focus of the marketing activity

– is located with the social

networks themselves…in

contrast, the center of gravity

for content marketing is a

brand website.”



Experiment



Have a plan for when the

negative happens. (It’s a

matter of ‘when’ not ‘if’.



Don’t over think.



Use social media to drive traffic

to your website – don’t lose

focus on why you are there.



Be sure social media is

supporting your overall

communications strategy.



Engage – don’t treat social

media like broadcast (email)

marketing



Use social media to create,

foster, and strengthen offline

relationships



Measure what you are doing

(metrics)



You don’t have to be

everywhere. Be where your

audience is and do it well.



Always include a link when you

pin an image on Pinterest.



Schedule. Don’t automate.



It’s not about your school. It’s

about your audience.



Share great info and link to it.



Try to engage on social media:

ask questions, ask to RT…just

ask.



Use Instagram and cross-post

to Twitter and Facebook.*



Don’t create ghost towns.



Test, test, test.



Use external tools to help you

manage your channels.



Get on the next social media

channel personally before you

get on for your school.



Manage your social media

channels, don’t let them

manage you.



Consolidate your social media

channels to increase reach and

leverage staff time.

Questions

www.schneiderb.com/4

@TMcdonough1973 @schneiderb

21 tips for using social media successfully at your school

Education

school use social media

social media channels

sure social media

school dont

school test

school measure

school experiment

school schedule