21 ways to distribute content
DESCRIPTION
21 Ways to distribute content, is a short and sweet presentation that covers why content distribution is so important, how it should align with buyers, and 21 ways to get your content out there.TRANSCRIPT
21 Ways to DISTRIBUTE Content.But FIRST! Why Thoughtful Distribution is Key to Successful Engagement
@BarbraGago [email protected]
THOUGHTFUL DISTRIBUTION
Content distribution is a discipline that needs to be integrated with content creation, SEO and management strategies, not thought about after the fact.
UNIQUE EXPERIENCES
We’ve bought into the idea of developing different content for different buyers (buyer personas), the next step is to facilitate unique experiences.
• Your WEBSITE• Your BLOG(s)• SOCIAL Media• Email (DATABASE)• e-SIGNATURE• COMMENT Threads• Discussion FORUMS• EVENTS (Live/Virtual)• DOCUMENT-SHARING • MULTI-MEDIA Sites• Mobile APPLICATIONS
MANUAL DISTRIBUTION
• Company NEWSFLASH• INFLUENCERS/Bloggers• PUBLIC RELATIONS• Social BOOKMARKING• SOCIAL NEWS Sites • Leverage PARTNERS
COMMUNITYDISTRIBUTION
• WIDGETS• eNEWSLETTERS• Lead NURTURING• Syndication/RSS• Content DISCOVERY Platforms
AUTOMATED DISTRIBUTION
1. Write a BLOG POST
2. Use key points to create a SLIDESHOW
3. Read/record for an .mp3 and AUDIO PODCAST
4. Mash .mp3 and slideshow to make a VIDEO
5. Curate related blog posts, and publish an eBOOK
6. Use pieces of your post as RESPONSES to questions
7. Snip article into value-add TWEETS
7 WAYS TO USE A BLOG POST
[email protected] YOU!