21 ways to increase your website traffic 2014

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How to improve your blog traffic in a month with 21 proven ways

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  • 1. Table of contents 21 proven ways to increase your website traffic with Your Blog 3 with Link Submissions 4 with E-Mail, Press Release and Article Marketing 4 with on page Search Engine Optimization 5 with Social Media 6 with Pictures 9 Other ways 10 Bonus Tips (2013 Update) 11 In Closing 12 21 proven ways to increase your website traffic Copyright 2013 Sarah Santacroce All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by an information storage and retrieval system without express written permission from Sarah Santacroce. For more information please contact sarah@simplicityadmins.com
  • 2. 21 Proven Ways to increase your Website Traffic Copyright 2013 Sarah Santacroce Simplicity www.simplicityadmins.com sarah@simplicityadmins.com +41 22 534 9294 Simple Small Business Solutions Page | 2 Introduction Dear Fellow Entrepreneurs, Imagine there is a great party, but nobody knows about it. The organizers spent a lot of money on the venue, the decoration, the hors doeuvres and the DJ. With excited anticipation they open the doors at 10pm but only 23 people show up. The party is a complete flop! See where I am getting at? A website is like that party. One can have the fanciest website on the market, but if nobody knows about it, it wont get any traffic. And thats where this report should come in handy. You will discover some of the most important tools and tricks to increase your website traffic, attract more potential clients and boost your sales! Are you ready to get this party started? If you find valuable information in this report, please let your network know about it by sharing the e-book on Twitter HERE . Thanks Best wishes Sarah Santacroce Simplicity
  • 3. 21 Proven Ways to increase your Website Traffic Copyright 2013 Sarah Santacroce Simplicity www.simplicityadmins.com sarah@simplicityadmins.com +41 22 534 9294 Simple Small Business Solutions Page | 3 21 proven ways to increase your website traffic With your blog: 1. Regular blog posts (1 or more per week) In blog posts you can share your expertise about your industry and create trust towards your company. Blog posts are very well indexed on Google and if the blog is hosted on your website, they create big traffic to your site. If on the other hand you are using a hosted blog version (such as blogspot.com) theres less direct traffic to your site but it does present an advantage from the link building point of view. If you havent started your blog yet, consider getting my e-guide Wordpress Basics: From 0 to publishing your 1st Blog Post. Doesnt cost much more than a Grande Latte at Starbucks. 2. Use Google Alerts to find interesting blogs to comment on Set up a Google Alerts account and start monitoring your keywords to see what other people blog. Leave relevant comments on other blogs to increase traffic to your site. Read this post about other benefits of commenting on other blogs.
  • 4. 21 Proven Ways to increase your Website Traffic Copyright 2013 Sarah Santacroce Simplicity www.simplicityadmins.com sarah@simplicityadmins.com +41 22 534 9294 Simple Small Business Solutions Page | 4 3. Write articles as a guest writer on other blogs Ask colleagues and friends if you can publish a post on their blog. Dont forget to add a short bio, contact details and an anchor link one of your keywords with a link to your website. With Link submissions: 4. Submit your website and company info to local directories Google Places, Yelp, Yellow Pages etc. Research which ones are the most relevant in your area and submit your company info. Read this blog post on how to build the perfect listing on Yelp. Also consider submitting your website to Directories The biggest one is DMOZ directory. You can find your own niche directories on the Directory Critic. With E-Mail, Press Release and Article Marketing: 5. Write a monthly press release and distribute it online Before web2.0, press releases were just for journalists and only big company changes were announced to the press. Today press or news releases can be used even by small companies, and the whole wide world has access to them. By distributing your press releases online (for example on pitchengine.com) you will be reaching out to a hugeaudience and therefore increase your website traffic (and hopefully your sales!) check out the App store for the Pitchengine App 6. Create a monthly newsletter and send it to your list Keep your potential customers informed what is new in your industry and on your website. This way they will turn into return visitors! Download my E-Mail Marketing Basics e-book. Its FREE !
  • 5. 21 Proven Ways to increase your Website Traffic Copyright 2013 Sarah Santacroce Simplicity www.simplicityadmins.com sarah@simplicityadmins.com +41 22 534 9294 Simple Small Business Solutions Page | 5 7. Submit articles on article submission sites (such as ezinearticles.com) Another great (and free) resource to increase traffic to your website is via article marketing. You write compelling, informative articles and post them on article marketing publishers sites (such as ezinarticles.com). They get free content that can be employed by others looking for great information to post on their websites. Every article contains a so called author resource box where you post a short bio and a link to your website or a free e-book. . 8. Scribd Last but not least there is Scribd. You can upload pretty much anything: PDF, Word or Powerpoint and share them with the worlds largest community of readers. Scribd is ranked highly in Google searches. With on page Search Engine Optimization (SEO): 9. Create a unique meta description for each page The search engines index the meta descriptions to learn what your page is about and some will display your description in the search engine results. The meta description should not be more than 150 characters.
  • 6. 21 Proven Ways to increase your Website Traffic Copyright 2013 Sarah Santacroce Simplicity www.simplicityadmins.com sarah@simplicityadmins.com +41 22 534 9294 Simple Small Business Solutions Page | 6 10.Use unique title tags (containing your keywords) for each page When you look at your website in a browser, youll find the title tag on the top left hand side of the screen. Each page should have a unique title tag that tells the search engines what that page is about. 11.Use Alt text for images and integrate your keywords in the image file name When inserting images into your website, make sure you use your keywords in the Alt text attribute and in the image file name. Example: if I upload a portrait of myself I would name the file:Sarah Santacroce, Small Business Internet & Social Media Marketing Mentor and put the same text in the Alt attribute. With Social Media: 12.Open a Twitter Account and start networking Twitter is an extremely powerful microblogging social network. Every message you send out cannot exceed 140 characters. You create a whole new audience where you get to share your knowledge and expertise. The trick is not to sell, but to engage and then create a desire for action. AIDA = Awareness, Interest, Desire, Action. Overselling on Twitter is a big faux pas. If you are already on Twitter, lets connect. Find me at @sarahsantacroce. If you are new to Twitter, read this Twitter 101 guide by Mashable. check out the App store for the Twitter App
  • 7. 21 Proven Ways to increase your Website Traffic Copyright 2013 Sarah Santacroce Simplicity www.simplicityadmins.com sarah@simplicityadmins.com +41 22 534 9294 Simple Small Business Solutions Page | 7 13.Create a Facebook page If you dont already have one, you should create a Facebook page for your business. Again, its another way to engage with your audience and every once in a while you can post a link to your website. Check out Simplicity Facebook page and feel free to download my Facebook Marketing Basics e-book. check out the App store for the Facebook App 14.Create your profile on Linkedin, Xing or Viadeo and update your status regularly If you havent already done so, its time that you create or complete your Linkedin profile. Linkedin is no longer just a network to find a job, it has become part of the Social Media scene. You can now share content and links in your status update, which makes it an extremely valuable tool if you are trying to increase traffic to your website. If you are European, a profile on Xing and Viadeo is a must as well! LinkedIn is more than just an online CV. If youd like to get more leads with LinkedIn, be found & contacted and grow your business, check out my LinkedIn for B2B e-book which helps you optimize your LinkedIn profile, grow your network and increase your reach. It doesnt cost much more than a Grande Latte at Starbucks ! check out the App store for the Youtube App
  • 8. 21 Proven Ways to increase your Website Traffic Copyright 2013 Sarah Santacroce Simplicity www.simplicityadmins.com sarah@simplicityadmins.com +41 22 534 9294 Simple Small Business Solutions Page | 8 15.Create videos and post them on Youtube and Tubemogul The new trend is to create videos and distribute them on Youtube or Tubemogul. Youtube is owned by Google and of course very well indexed on search results. Another benefit is the viral aspect of this marketing tool. Videos can be shared and even embedded in somebody elses website. One thing is for sure, it will definitely increase the traffic to your website.. Come and have a look at my Youtube channel & make sure you subscribe to always get the latest video tips check out the App store for the Linkedin App 16.Create your Google+ Account Even if you dont plan to actively participate in Google+, I highly recommend you create an account and simply submit your blog posts there. Hey, its Google, right? Heres the link to create your account: www.accounts.google.com/NewAccount If youre new to Social Media you might also like this free e-book about Social Media for Small Business, written by John Jantsch of Duct Tape Marketing. Its a 42 page book, explaining all the ins and outs of Social Media. It has helped me a lot when I first started out!
  • 9. 21 Proven Ways to increase your Website Traffic Copyright 2013 Sarah Santacroce Simplicity www.simplicityadmins.com sarah@simplicityadmins.com +41 22 534 9294 Simple Small Business Solutions Page | 9 With Pictures: 17.Create a Flickr account Flickrs photos are also listed in Googles search results, Technorati, as well as various other portals, websites and blogs which pull in and display public Flickr pictures via RSS. All these sources direct visitors to your individual photo page and can then be funneled to your website. check out the App store for the Flickr App 18.Use Pinterest to drive traffic Pinterest is a virtual pin board. It lets you organize and share all the beautiful things you find on the web. Consider the marketing potential: popular images (with links back to the original source) can get repinned on hundreds of other users' boards. So this can prove to be a major traffic source for any business who sells visual appealing products. Create your Pinterest account here: https://pinterest.com/join/signup/ check out the App store for the Pinterest App
  • 10. 21 Proven Ways to increase your Website Traffic Copyright 2013 Sarah Santacroce Simplicity www.simplicityadmins.com sarah@simplicityadmins.com +41 22 534 9294 Simple Small Business Solutions Page | 10 Other ways: 19.Create a quality business card and distribute whenever you can Dont be cheap when creating your business card. It reflects the style of your business. check out the App store for the Business Card Reader App 20.Join 1 or 2 industry related forums & participate regularly There are probably hundred forums related to your industry, but you just wont have enough time to actively participate in all of them. So I suggest you choose 1 or 2 of them, and then interact regularly. 21.Every now and then send a message with a link to your latest blog post to all your contacts on Skype. Listen to this tip via Audio.
  • 11. 21 Proven Ways to increase your Website Traffic Copyright 2013 Sarah Santacroce Simplicity www.simplicityadmins.com sarah@simplicityadmins.com +41 22 534 9294 Simple Small Business Solutions Page | 11 Bonus tips for the 2013 update With Local Search: As you know, phone books have basically become obsolete. Most searches take place on Google (or Bing and Yahoo). So thats why its important to have a presence on these sites and optimize the listings to make sure you get ranked on the first page. Here are a few tips on how to do this: 1. Make your website local friendly You can do this by adding Geo content (your address, a link to Google maps, name of your city in the meta tag and description or even add a local landing page to your site) 2. Claim your Google Places page and optimize it Go to Google Places and claim your listing. Google will call you and give you a code to confirm that this is really your business. Once confirmed, you can then start to optimize your page: - add a description - add pictures (you can even add video) - under details you can add links to your web pages or service brochures 3. Get reviews Once you have updated your listing you are ready to receive reviews. I recommend you ask some of your friends to give you a couple of reviews to get started. This encourages other users to leave theirs. Monitor the reviews closely and respond to them especially the bad reviews.
  • 12. 21 Proven Ways to increase your Website Traffic Copyright 2013 Sarah Santacroce Simplicity www.simplicityadmins.com sarah@simplicityadmins.com +41 22 534 9294 Simple Small Business Solutions Page | 12 Thanks for a good party! I thank you for you kind attention. I really hope that this collection of tips has been valuable in helping you build your website and attract more visitors. Please join the party and share your thoughts with me and fellow entrepreneurs on Facebook at facebook.com/Simplicityadmins And do me a...