21 ways to raise
TRANSCRIPT
21 Ways to Raise For Your Early-Stage
StartupLegal Issues for Startups and Entrepreneurs
@CoStartupLawyer
ColoradoStartupLawyer.com
Caveats
Thought exercise
Not all of these ideas are mutually exclusive
Fundraising almost always involves securities compliance issues
Not an expert on all these methods
Talk with advisors, accountants, and attorneys before raising
Two questions to ask
What are the tax consequences of this
transaction?
What are the securities consequences
of this transaction?
#0 Bootstrapping
Use your own money
Bootstrapping Pros & Cons
Pros
Keep control, ownership,
possession of business
Major time saver
Not beholden to anyone
Cons
Vast majority of very
successful startups receive
funding
Only works if you have the
resources
Potential loss of resources &
mentorship
#1 Kickstarter/Indiegogo
Donation or perks-based financing
Generally, no equity or debt obligations
to donors
Costs money to do well
Kickstarter Pros & Cons
Pros
No securities compliance
issues
Free money!!!
Cons
Potential tax consequences
Some businesses don’t lend
themselves well to it
Donor negative feedback if
super successful
Can look bad if
unsuccessful
#2 Friends, Family & Fools
Generic term for early pre-seed round
FFF Pros & Cons
Pros
Easier to sell friends than
experienced investors
May be helpful for small
round
Cons
Many founders mess up
securities consequences.
Unsophisticated investors
can be an albatross
Using non-accredited
investors almost always a
bad idea
#3 Common Equity Raise
An offering that gives investors same
type of ownership as founders
Common Equity
Pros & Cons
Pros
Easy
Simple
Great if you can get it
Cons
Very few sophisticated
investors willing to invest
without special
protections/preferences
Requires speculative
valuation attempt
#4 Preferred Equity Raise
Providing stock to investors with
preferential treatment and advantages
Most common vehicle for VCs
Preferred Equity
Pros & Cons
Pros
Likely sophisticated
investors
Common vehicle for
raising large amounts
Cons
Once you start giving
preferences, you’ll have to
give out more later
Makes founders subordinate
in some circumstances
Occasionally a vehicle for
screwing founders
(participating preferred)
#5 Convertible Notes
Debt instrument that allows also allows
holder to purchase equity at a discount
at a later date
Convertible Debt
Pros & Cons
Pros
Removes valuation
question
Inexpensive
Doesn’t immediately
require equity sacrifice
Cons
Maturity without liquidity
event or subsequent raise
Debt payments
Wide variation in terms
#6 Convertible Equity
Convertible equity is an instrument that
removes the interest provision and
maturity date associated with
convertible debt
Convertible Equity
Pros & Cons
Pros
Removes valuation
question
Inexpensive
Cons
Not as well known
Many investors just don’t
think the risk/reward is
good enough
#7 SAFE
Simple Agreement for Future Equity
New vehicle created by Y Combinator
in California
Similar to Convertible Equity
SAFE Pros & Cons
Pros
Removes valuation
question
Low legal costs
Simple and clear
Cons
Brand new
Many investors risk averse
#8 Title II Crowdfunding
New investment vehicle allowing
investors to reach out to accredited
investors with whom company does
not have a pre-existing relationship
Title II Crowdfunding
Pros & Cons
Pros
Possible to raise large
amounts of money
Access to methods of
raising capital never
previously available
Cons
Number of legal hurdles
Significant regulatory
hurdles
Dangers in having large
numbers of shareholders
too early
#9 Title III
CrowdfundingLaw permitting limited fundraising to
accredited and non-accredited investors
with significant regulation and hurdles
Title III Pros & Cons
Pros
Ability to raise money
from non-accredited
investors with no pre-
existing relationship.
Cons
Regulatory and legal
morass
Significant legal and
accounting costs
Likely not worth the costs
for most startups
#10 Leverage/Sell/
License IP
Intellectual Property, usually patents,
may be leveraged to provide operating
bandwidth for company
IP leveraging Pros & Cons
Pros
Comes at no immediate
costs to startup
Cons
May discourage
subsequent investors
Only works for valuable
IP
#11 Microfinance/SBA
Loan/Simple Debt
Many institutions designed to provide
affordable loans to small businesses and
startups
Debt Pros & Cons
Pros
No equity
Simple
Cons
Often more targeted at
small businesses than
startups
Debt payments often not
feasible as all assets needed
to grow business
Not easy to get
#12 Leveraging Business
Equipment/Business Assets
Using items of value owned by
business or owners to fund the business
Business Assets Pros & Cons
Pros
No equity
No immediate cost to
startup
Cons
Few businesses have
assets
May discourage future
investors if it ties up assets
#13 Consulting/Side Work
Using company or side jobs to create
revenue in known areas of familiarity to
launch company
Consulting Pros & Cons
Pros
Provides longer runway
Shows demand for skills
Cons
Distracts from core
business
Perhaps shows lack of
faith in core
product/business
#14 Product Pre-Sales
Technique where sales of product may
be used to fund the product’s creation
and distribution
Pre-Sales Pros & Cons
Pros
No cost in terms of equity or
debt
Cons
Puts serious pressure on
founders to deliver product
under uncertain conditions
Disclosures must be clear or
legal consequences may result
#15 Revenue-Based
Financing
Offering a percentage of (usually top-
line revenue) to investors to finance
future growth
RBG Pros & Cons
Pros
Lower risk than equity
No equity sacrifice
Usually a time limitation
Cons
Not that many startups have revenue to justify this early on
Lower upside from investors’ perspective
Few standardized documents instruments available for public consumption
#16 Strategic Alliances
Major corporations or larger partners
may provide financial resources for
growth
Strategic Alliances
Pros & Cons
Pros
Depends
Cons
Depends
Startup not likely to have
much negotiating leverage
vis-à-vis major company
#17 Contests/Hackathons
Hackathons can provide cash and
notoriety that serves as a great launch-
pad for startup
Hackathon Pros & Cons
Pros
Free money!
Cons
You had better be good
Not that common
Not likely sufficient funding to
take startup all the way
#18 Accelerators
Handful of accelerators provide cash in
addition to training to help startups
Accelerators Pros & Cons
Pros
Free Money!
Cons
Very competitive
Not that much money
available
Usually comes with equity
component
#19 Angels
Private investors who put their own
money into startup companies
Angels Pros & Cons
Pros
Very common means of
raising money in startups
Logical early-stage step
Prep for raising for VCs
Cons
Depends on the angel
#20 VCs
Investors who invest money into
startups on other investors’ behalf
VC Pros & Cons
Pros
Prestige
Mentors/relationships
Most successful startups
receive VC money at
some stage in their
growth
Cons
VCs will exert meaningful
influence on your business
Odds of funding low for
most startups/very
competitive
#21
Government/Foundations
There are ways to start businesses
relying on creative use of government
resources, grants, and programs
Gov’t Pros & Cons
Pros
Free Money!
Large amounts of money
flowing through the
government
More opportunities than
most realize
Cons
It’s the government;
bureaucracy can be a bitch
Slow moving
Tough sell for unproven
products
21 Ways to RaiseLegal Issues for Startups and Entrepreneurs
@CoStartupLawyer
ColoradoStartupLawyer.com