21 ways you can make your dental practice more profitable

21 TIPS TO A MORE PROFITABLE DENTAL PRACTICE

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• Every action impacts the bottom line

• Customer service is #1 priority

• Identify and rectify wastes of effort, time, and resources

1. Educate Yourself and Your Team on Better Business

Practices


• Create a coherent map of targeted campaigns and efforts

• Involve your team; be sure to take suggestions and give incentives

• Make sure that online marketing is at the front and center of this plan.

2. Create an Organized Marketing Plan


• Set reachable, challenging goals

• Morale and Motivation are key

• Work as a team

3. Establish Goals


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• Incentives, used correctly, push your team to excel

• Incentives should be tied directly to valuable metrics, such as positive results from customer surveys

• No cash; instead try benefits, paid vacation, and other rewards

4. Utilize Understandable Incentives


• Invest in a good camera

• Revamp your office interior and exterior

• Hire a quality web developer to make you a high quality dental website

• Utilize a unique approach and leave an impact

5. Learn the Value of Good Presentation


• Be Positive

• Be Impressive

• View your processes through the lens of the patient

• Happy customers drive every success story

6. Revamp Your Patient Experience


7. Improve How You Receive Phone Calls

• Have a plan in place for received calls, missed calls, and voice mails

• Take a sales call approach, sell your practice

• Every call should sound/feel the same to the customer


8. Automate When Possible

• Improving worker efficiency with workflow software

• Systems that schedule automatic follow up emails or phone calls after a patient visit


9. Treat all Interactions as Marketing

• Every conversation is a marketing tool

• Be mindful of the interaction’s value beyond the immediate result


10. Practice, Practice, Practice

• Knowledge is not enough

• Role play with your receptionists, hygienists, and assistants so they learn to handle any situation

• Confidence in your team will improve morale, efficiency, and profit; not to mention how it will positively affect your customers’ experience


11. Specialize your Hygienists

• Specialists do better, more focused, work when working within their strengths

• Easier to keep their edge in their field with less to stay on top of

• Find what your hygienists do best and put them on those tasks as often as possibleTITANWEBAGENCY.COM 801-783-3101

12. Pick Up an Exciting Procedure

• Nothing beats being the only option in town for a bleeding-edge technique

• Doesn’t need to be a difficult or special procedure

• Must be profitable and advertising-friendly


13. Build a Specialty

• Focus on a particular type of problem, client, or procedure

• Take time to research and dedicate yourself completely

• Being the go-to dental clinic for a specific type of patient can allow you to dominate a section of the market


14. Wow Factor

• Awe and impress with your ads, building exterior, and interior

• Don’t look like every other dentist’s office in the country

• Make it fun, not just high-end furniture and paintings


15. Collect Information

• Gather valuable client data; demographics, satisfaction, and return rates

• Adjust your strategies based off the data collected

• Spot weaknesses and act to shore them up


16. Data Management Matters

• Take the time to improve your data management scheme

• Reduces wasted time dealing with outdated systems

• Opens better sources for your efforts


17. Modernize Your Administration• Your administrative system

can be modernized, not just the data

• Business process software can unify data, keep forms in line, and allow patients to fill out paperwork online

• A modern medical office is one that manages every aspect of the business with unparalleled efficiency


18. Keep Learning

• Dedicate to continued growth in business and the medical field

• Momentum can only take you so far

• Continuously look for ways to improve your craft, customer service, marketing, and team efficiency


19. Consider Mobilizing Your Team

• Invest in the latest technology, it will pay off in the end

• Mobile apps and tablets will improve your image, wow factor

• Mobile apps and tablets will improve your efficiency


20. Stay on Top of Dental Breakthroughs

• Pay attention to what is coming up

• New products are just as important as new procedures

• Look for new ways of doing “old” procedures


21. Expand Assistant Responsibilities

• Don’t undervalue or underrate your assistants

• Every hygienist should have an assistant to work with at all times

• Tasks that can be left to assistants should be left to assistants, you can’t do it all


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21 ways you can make your dental practice more profitable

Marketing

profitable dental practice