21.5 ways to adjust attitudes to accessibility
DESCRIPTION
Presented at UX Australia 2012, in Brisbane Australia. You can download the cards at: http://www.stamfordinteractive.com.au/resources/attitude-adjuster-cards What do ninjas, elixirs, and role-playing have to do with accessibility? Almost nothing…unless you’re talking about culture change. Culture change is hard and it can take a long time. Over the last decade the understanding of how to do usability (properly) has become mainstream. We’re too impatient to wait that long for accessibility and inclusive design to become mainstream as well; after all, isn’t access a fundamental part of the user experience? This talk isn’t about how to make things accessible – what we want to show you is how to change people’s attitudes towards accessibility so that things can then really start to happen. Like role-playing games, changing attitudes is about figuring out what and who you’re dealing with so you can plan the best strategy to take. Drawing upon their experiences and previous case studies, Ruth and Kim will share a number of tongue-in-cheek but common-sense strategies that help you identify the different attitudes to accessibility and how to deal with them so that real change can start. Finding the right people to help with culture change can be a challenge. We’ll explain why Bargainers are okay, why we adore Ninjas and how they can help, why Cowboys are actually scary, and how to use the Knuckles of Knowledge. You’ll laugh. You’ll cringe. You’ll recognise war stories. But you’ll leave with a few cards up your sleeve (literally) that can be applied to a range of UX situations.TRANSCRIPT
@StamfordUX
TO WIN FRIENDS AND INFLUENCE PEOPLE
UX AUSTRALIA 2012
@KimChatterjee@RuthEllison
They want us to
do WHAT?!?
21.5 WAYS
Passionate Working in the UX & A11y space for a combined 21 years
LNKim Ruth
WHO WE ARE
HANDS UPHANDS UP…
…if you ever had to change a person’s or a group’s mind.
CULTURE CHANGECULTURE CHANGE
1. TIME1: TIME
2. EMPATHY + HUMOUR2: EMPATHY +
HUMOUR
EXAMPLE OF GOOD INTENTIONS, BAD IMPLEMENTATION
Source: http://accessibility-fail.dreamwidth.org/
EXAMPLE OF BADLY IMPLEMENTED BRAILLE
3. ATTITUDES3: ATTITUDES
THE 7 ATTITUDES
THE ADJUSTERS
@KimChatterjee & @RuthEllison from @StamfordUX
NOT JUST FOR ACCESSIBILITY
WATER MANAGEMENT
HIV EDUCATION
OTHER INTERNATIONAL GOVERNMENT ACCESSIBILITY
It can’t be accessible AND usable
All that effort for just a few!
So can we just not hire blind people?
Accessibility – that’s just
for blind people, right?
IGNORANCE
SHOW & TELL
EXAMPLES OF GOOD ACCESSIBILITY
It doesn’t affect me
I hear what you’re saying, but
I don’t really care
Whatevs...
APATHYnot interested or concerned
MAKE THEM CARE
RAJ
MARKRON
ACCESSIBILITY PERSONAS
MAY
ROBYN
JESSICA
We only have 2 people using that internal
system and they don’t have any disabilities
Accessible sites can’t be beautiful
A blind person wouldn’t shop on our site, they can just call anyway.
DENIALan assertion that something said, believed, alleged, etc. is false
CHANGE THEIR MINDS
AUSTRALIAN STATISTICSadults have a chronic condition7
7%
18.5%have a disability
8%0.4%
have a form of colour
blindness
15.2% from a non English speaking background
• Disability Discrimination Act 1992
• UN Convention on the Rights of Persons with a Disability
• Equal Employment Opportunity Act 1987
• Occupational Health and Safety Act 1991
• Freedom of Information Act 1982
• Web Accessibility National Transition Strategy
LEGAL REASONS FOR ACCESSIBILITY
Who’s paying for this?
We don’t have time to
fix this
negotiating on what each party shall give and perform
What’s the minimum that we need to do?
You can’t make our stuff
accessible as it’s legal text
BARGAINING
@KimChatterjee & @RuthEllison from @StamfordUX
LOOK OUT!
It’s all or nothing
Because it’s the law
You’re doing it wrong
The Zealot
THE ZEALOT
MAKE IT EASY
@KimChatterjee & @RuthEllison from @StamfordUX
<img alt=“a cute pair of boobies” src=“boobies.jpg”>
Image source: http://www.flickr.com/photos/max_westby/404803711/
EXAMPLE OF ALT TEXT
@KimChatterjee & @RuthEllison from @StamfordUX
ACCESSIBILITY RESOURCES
This accessibility stuff is totally important!
What do we do first?
Can’t you just tell me if my site is
accessible or not?
Oh crap – there’s lots of work to do!
EDUCATED+AWARE conscious of the
importance of getting it right
@KimChatterjee & @RuthEllison from @StamfordUX
NOT AGAIN!
The Zealot
It’s all or nothing
You’re doing it wrong
THE ZEALOT (AGAIN!)
BUILD FOUNDATIONS
@KimChatterjee & @RuthEllison from @StamfordUX
CONFERENCES & EVENTS
Yes, let’s do it!
Let’s get our people trained up
We need to secure funding...
dedication, application
COMMITTED
@KimChatterjee & @RuthEllison from @StamfordUX
BEHIND YOU!
My way or the highway
Move out of my way
The cowboy
THE COWBOY
OVERSEE
@KimChatterjee & @RuthEllison from @StamfordUX
COMBINE CARDS
*facepalm*
CHAMPIONa person who fights for and defends the cause
SUPPORT THEM
@KimChatterjee & @RuthEllison from @StamfordUX
THREE THINGS…
TIME
EMPATHY + HUMOUR
ATTITUDES
“Never doubt that a small group of thoughtful committed citizens can change the world.” Margaret Mead
QUOTE TO FINISH OFF…
IF ALL ELSE FAILS
A BIG THANK YOU ...
for her wonderful illustrations
Other credits:Speech bubbles - http://mediamilitia.com/thought-and-speech-bubbles-pack-104-free-vectors-and-images/
Some fonts & images by Tom Murphy- http://fonts.tom7.com/
NON VISUAL DESKTOP ACCESS
HELP RAISE FUNDS
@KimChatterjee@RuthEllison
THANK YOU