21st century email marketing
DESCRIPTION
21st Century Email MarketingVisit http://blog.blueskyfactory.com for more information.TRANSCRIPT
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21st Century Email Marketing
Christopher S. Penn, VP Strategy and Innovationwww.BlueSkyFactory.com
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www.BlueSkyFactory.com
The corporate plug:
If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how.
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blueskyfactory.com/omsnycor just hand me your card
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#omsnyc
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Slides available Monday atblog.blueskyfactory.com
Do not print this unless you really need to.
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Today’s goal
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$43.62
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but only if you don’t FAIL at email marketing
$43.62
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5 things every email marketer wants
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audiencedeliveryopensactionsmetricsm
ore
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audiencedeliveryopensactionsmetricsm
ore
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make it easy
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tellpeoplewhat
toexpect
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tell people what to expect
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your greatest source of new audience
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http://www.blueskyfactory.com/fbsign
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135.67% increased reach
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audiencedeliveryopensactionsmetricsm
ore
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David Sifry
not this ESP
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the new whitelist is...
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List: 1,657Opened: 350 (21.5%)Clicked: 125 (7.7%)
Complaints/Flagged as spam: ZEROUnsubscribes: 8 (0.5%)
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the ship sinker
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audiencedeliveryopensactionsmetricsm
ore
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past great email
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from:
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subject:
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Google Wonder Wheel
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Google Wonder Wheel
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Google Adwords Keyword Tool
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Google Adwords Keyword Tool
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Test using social media!
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subject #1 wins
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Magazine Stands
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Publicaster
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audiencedeliveryopensactionsmetricsm
ore
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Publicaster Inbox Preview
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Taguchi multivariate testing
Publicaster
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what do you test?
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audiencedeliveryopensactionsmetricsm
ore
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decide on a goal firstthen measure to it
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Delivery rateOpen rateClick rateUnsubscribe rateComplaint rate
Diagnostic only
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Photo Credit: AlanCleaver_2000
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Photo credit: SashaW
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Photo credit: Make Lemons
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Google Analytics Settings
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GA: Goal Conversions
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GA: Campaign Report
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audiencedeliveryopensactionsmetricsm
ore
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blueskyfactory.com/omsnycor just hand me your card