22 kristel datamanagementcertificationprogram short
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PROFESSIONAL PETROLEUMDATA MANAGEMENT ASSOCIATION
Copyright 2014, PPDM Association. All Rights Reserved1 8/13/2014
A Program for Data
Management Professionals
Ingrid Kristel, Project Manager
Professional Petroleum Data Management Association
Copyright 2014, PPDM Association. All Rights Reserved2 8/13/2014
TO BE PERFECTLY CLEAR
Certification is not about taking a test! (well, it is, partly)
It’s a complete approach to professionalization of data
management.
Copyright 2014, PPDM Association. All Rights Reserved3 8/13/2014
Through a
complex life
cycle
A COMPLETE DATA MANAGEMENT APPROACH IS CRITICAL FOR A GLOBAL INDUSTRY
Different kinds of data
In many regulatory
environments
Used by many
different groups of
people
Over a period
of decades.
Drilled August 16, 1861
McClintock Well No. 1Tech studies
(geochem, paleo)
Identify
Opportunity
Acquire
Land Rights
Well Planning
Interpretation
Drilling and
Completion
Production
Tracking
Well Management
Facility
Management
Decommission
/ Relinquish
Form Partnerships
KID
Management
Seismic
Exploration
Reserves
Calculation
Incident
Management
Copyright 2014, PPDM Association. All Rights Reserved4 8/13/2014
WHAT ISN’T A PROFESSIONAL DISCIPLINE?
It is not:
A collection of people doing the same job (more or less)
People who have the same degree or education
People with the same “job title”
http://libertystreeteconomics.newyorkfed.org/2013/05/do-big-cities-help-college-graduates-find-better-jobs.html
Most people work in an area different from
their degree.
In a 2013 study,
just over 62% of people with a degree
have a job that requires a degree and
only 27.3% of people actually have a job
related to their college major!
Copyright 2014, PPDM Association. All Rights Reserved5 8/13/2014
WHAT IS A PROFESSIONAL DISCIPLINE?
People who are actively adding value to an industry through the application of specialized knowledge and skills, who are bound by some agreed “rules of play”, and who maintain their capabilities through their professional career.
Professionals in a discipline have things in common
• May have specific education (schools, degrees)
• Undergo specialized professional development (training)
• Have a knowledge network (publications, conferences, workshops, luncheons)
• Use a standard method for knowledge banking (Body of Knowledge)
• Have access to standardized, core skills, knowledge (Certification)
Copyright 2014, PPDM Association. All Rights Reserved6 8/13/2014
PROFESSIONS HAVE THREE KEY ELEMENTS
Professional development
Building Community
Body of Knowledge
Copyright 2014, PPDM Association. All Rights Reserved7 8/13/2014
COMMUNITY IS THE FOUNDATION
Forge useful relationships
• Regions
• Disciplines
• Producers and consumers
• Experts and learners
Share ideas and knowledge
• Standards
• Innovations
• Best practices
Build the Knowledge Base
• Collective action
Professional Development
Building Community
Body of Knowledge
Copyright 2014, PPDM Association. All Rights Reserved8 8/13/2014
BUILD THE COMMUNITY OF PRACTICE
Events (30+ / year)
• 3 global conferences
• Workshops, luncheons
• Students
Publications
• Foundations Journal
• Surveys and studies
• Research …
Copyright 2014, PPDM Association. All Rights Reserved9 8/13/2014
BUILD THE COMMUNITY OF PRACTICE
Personal
relationships
build trust
Trust allows us
to collaborate,
even if we
don’t know
each other.
Copyright 2014, PPDM Association. All Rights Reserved10 8/13/2014
BUILD THE COMMUNITY OF PRACTICE
0
20
40
60
80
100
120
140
160
The Participation Curve
EcosystemDesign
Deploy
Consume
Copyright 2014, PPDM Association. All Rights Reserved11 8/13/2014
STANDARDS AND THE KNOWLEDGE BASE
Standards and a body of knowledge are essential to any professional discipline:
• Best practices
• Common language
• Process improvements
• Metrics
• Benchmarking
• Teaching
• Certifying
• Resource portability
• Access to best of breed
Professional development
Building Community
Body of Knowledge
Copyright 2014, PPDM Association. All Rights Reserved12 8/13/2014
BODY OF KNOWLEDGE EXAMPLES
Well Identification US and
Canada: the revised standards are
published here (adoption is underway)
http://wellidentification.org/.
Business rules: the online repository
now includes over 500 rules, and more
are arriving.
http://rules.ppdm.org/rules/
Well Status and
Classification: Standard, atomic
terms and definitions for well
information
http://wellstatus.ppdm.org/
Raster Log Calibration: this
workgroup, conducted collaboratively
with Energistics, is now close to
completion. Underway.
Foundations: this publication shares
ideas and best practices, created by
industry experts.
http://www.ppdm.org/publications
What is a Well: standard terms and
definitions for well components, along
with regulatory analysis.
http://www.whatisawell.org/
PPDM 3.9: An extensive and widely
used relational data model. New
project “compliance with teeth”
starting.
http://docs.ppdm.org/
WITSML to PPDM Mapping: a
standard mapping between PPDM 3.8
and 7 key objects from WITSML have
been mapped. Underway.
Copyright 2014, PPDM Association. All Rights Reserved13 8/13/2014
• Data managers should be a strategic (not tactical) resource
• What makes a person a true asset?
• We need more data managers
• Recruit, Retain, Reward
• Portability
• Faster ramp-up
• Blueprint for development
• HR
• Supervisors
• Data managers
Professional development
Building Community
Body of Knowledge
PROFESSIONAL DEVELOPMENT
Copyright 2014, PPDM Association. All Rights Reserved14 8/13/2014
DATA MANAGEMENT:TACTICAL OR STRATEGIC?
I can load
seismic data. Day after day after
day after day…
How can I
add value to
your
business?
Copyright 2014, PPDM Association. All Rights Reserved15 8/13/2014
CERTIFICATION DIMENSIONS
Copyright 2013, PPDM 15
Data
Man
ag
em
en
t
Kn
ow
led
ge
Industry Knowledge
Copyright 2014, PPDM Association. All Rights Reserved16 8/13/2014
FIRST PRIORITY FOR CERTIFICATION
16
Business
Analyst
Records
Analyst
Data
Analyst
Geo
Spatial
Analyst
…
SeismicWell
Header
Product
ion
Well
logs
Well
tests
…
General Industry Knowledge
Common Skills and Knowledge
Exp
eri
ence
Depth
Foundational Skills for Data Management
Professionals (3 – 5 years)
Copyright 2014, PPDM Association. All Rights Reserved17 8/13/2014
CERTIFICATION INTENTIONS
If a Data Manager is to be a useful STRATEGIC resource after 3 – 5 years of experience
What should they know?
What should they be able to do?
What professional development is needed?
What training is needed?
What experience is needed?
Copyright 2014, PPDM Association. All Rights Reserved18 8/13/2014
PETROLEUM DATA ANALYST
Co
mp
ete
nc
y P
rofi
le
18Copyright 2013, PPDM
Copyright 2014, PPDM Association. All Rights Reserved19 8/13/2014
EXAMINATION BLUEPRINT
Blueprint parameters:
• 180-item exam (90+break+90; 2 exam forms; 3 hours)
• Competency representation
• Cognitive level representation
• Mix of individual and case-based questions
Copyright 2013, PPDM 19
Copyright 2014, PPDM Association. All Rights Reserved20 8/13/2014
RELEASE SCHEDULED LATE 2014
General Release
First Administration
Create the Exam
Create the Test Questions
Design the Blueprint
Establish Competencies
Determine Job Requirements
Work with
CDA, ECIM
Work with Training
organizations
Work with SME,
other organizations
Work with Experts
Work with Experts
Registry of
Certifications
Copyright 2014, PPDM Association. All Rights Reserved21 8/13/2014
Building Community
Body of Knowledge
Professional development
Community
Education
Certification
Portability
Workflows
Metrics
Benchmarks
COMMUNITY DRIVENCOMMUNITY SUPPORTED
PROFESSIONAL PETROLEUMDATA MANAGEMENT ASSOCIATION
Copyright 2014, PPDM Association. All Rights Reserved22 8/13/2014
Thanks for your attention
www.ppdm.org