22 laws of branding final
DESCRIPTION
marketingTRANSCRIPT
![Page 1: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/1.jpg)
1
![Page 2: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/2.jpg)
![Page 3: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/3.jpg)
Group Members
Muhammad SarioMuhammad Taimur
Abdul Subhan
![Page 4: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/4.jpg)
Topics to be discuss
• Law of expansion• Law of contraction• Law of publicity • Law of
advertisement• Law of credentials• Law of Name• Law of quality
• Law of word• Law of extension• Law of fellowships• Law of Generic• Law of Company• Law of siblings • Law of sub brands• Law of shape
• Law of color• Law of border• Law of
consistency• Law of change• Law of mind• Law of Mortality • Law of Singularity
![Page 5: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/5.jpg)
About Authors
• Al Ries Al is a legendary advertising, marketing and branding strategist and the bestselling author (or co-author) of 11 books which have sold over 3 million copies worldwide
• Laura Ries is a leading marketing strategist, bestselling author and television personality
![Page 6: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/6.jpg)
1) Law of Expansion
• The power of a brand is inversely proportional to its scope.
![Page 7: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/7.jpg)
2) Law of Contraction
• A brand becomes stronger when you narrow its focus.
![Page 8: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/8.jpg)
3) Law of Publicity
• The birth of a brand is achieved with publicity, not advertising.
![Page 9: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/9.jpg)
4) Law of Advertising
• Once born, a brand needs advertising to stay healthy.
![Page 10: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/10.jpg)
5) Law of Credentials
• The crucial ingredient in the success of any brand is its claim to authenticity.
![Page 11: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/11.jpg)
6) Law of Quality
• Quality is important, but brands are not built by quality alone.
![Page 12: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/12.jpg)
7) Law of Name
• In the long run a brand is nothing more than a name.
![Page 13: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/13.jpg)
Muhammad Taimur
![Page 14: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/14.jpg)
8) Law of word
• A brand should strive to own a word in the mind of the consumer.
Volvo=safety
![Page 15: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/15.jpg)
9) Law of Extension
• The easiest way to destroy a brand is to put its name on everything.
![Page 16: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/16.jpg)
10) Law of Fellowship
• In order to build the category, a brand should welcome other brands.
![Page 17: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/17.jpg)
11) Law of Siblings
• There is a time and a place to launch a second brand.
![Page 18: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/18.jpg)
12) Law of Generic
• One of the fastest routes to failure is giving a brand a generic name.
![Page 19: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/19.jpg)
13) Law of company
• Brands are brands. Companies are companies. There is a difference.
![Page 20: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/20.jpg)
14) Law of Shape
• A brand’s logotype should be designed to fit the eyes. Both eyes.
![Page 21: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/21.jpg)
15) Law of Sub brand
• What branding builds, sub branding can destroy.
![Page 22: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/22.jpg)
Abdul Subhan
![Page 23: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/23.jpg)
16) Law of Color
• A brand should use a color that is opposite of its competitor.
![Page 24: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/24.jpg)
17) Law of Mind
• Value lies in the mind of Customer.
![Page 25: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/25.jpg)
18) Law of Borders
• There are no barriers to global branding.
![Page 26: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/26.jpg)
19) Law of consistency
• Success is measured in Decades.
![Page 27: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/27.jpg)
20) Law of Change
• Brands can be changed, infrequently and carefully.
![Page 28: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/28.jpg)
21) Law of Mortality
• No brands live forever.
![Page 29: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/29.jpg)
22) Law of singularity
• Single Mindedness.
![Page 30: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/30.jpg)
Conclusion
• Build.• Strengthen .• Maintain.
![Page 31: 22 Laws of Branding Final](https://reader035.vdocuments.net/reader035/viewer/2022062411/577c7c2d1a28abe054999e28/html5/thumbnails/31.jpg)
Thank You