22 october , 2007, tokyo hitomi murakami, ph. d professor, seikei university
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MOMO Tokyo Meeting. The Impact of Mobile Broadband. 22 October , 2007, Tokyo Hitomi Murakami, Ph. D Professor, Seikei University. Transition of Mobile Phone Subscriber Transition of data speed and cost Change of ARPU Flat Rate Service Expansion of Mobile Contents Market - PowerPoint PPT PresentationTRANSCRIPT
2222 October, 2007, TokyoOctober, 2007, Tokyo
Hitomi Murakami, Ph. DHitomi Murakami, Ph. DProfessor, Seikei UniversityProfessor, Seikei University
MOMO Tokyo MeetingMOMO Tokyo Meeting
The Impact of The Impact of Mobile Broadband Mobile Broadband
2
1. Transition of Mobile Phone Subscriber
2. Transition of data speed and cost
3. Change of ARPU
4. Flat Rate Service
5. Expansion of Mobile Contents Market
6. Applications: Location Services and Remote Medicine
7. The Impact of Mobile Broadband
8. Concluding Remarks
3
Telephone Network SubscribersTelephone Network Subscribers
( Millions )
62.64 62.85 62.63 62.23
61.96 61.33 6077 60..22 59.61
58.08
26.91
38.26
47.31
56.85
66.7874.82
81.1286.65
91.4796.48
5.288.31
11.46
0
20
40
60
80
100
1997
1998
2000
2001
2002
2003
2004
2005
2006
Mobile
IP Phone
1999
( Year )
Fixed-Line
Trend of Japan’s TelecommunicationsTrend of Japan’s Telecommunications
4
Cost(
Fee
/Speed
(M
bp
s)
)
1999 2000 2001 2002 20052003 2004 2010 2020
cdmaOne(14.4kbps)
cdmaOne(64kbps)
GPRS(115.2kbps)
CDMA2000 1x(15kbps)
W-CDMA(384kbps)
HSDPA(10Mbps)
HSCSD(57.6kbps)
GSMW-CDMA
HSDPA(30Mbps?)
5th Generation(1Gbps)
EDGE(384kbps)
4th Generation(100Mbps)
Cdma2000
HSCSD: High Speed Circuit Switched DataGPRS: General Packet Radio ServiceEDGE: Enhanced Data rates for GSM EvolutionHSDPA: High Speed Data / Downlink Packet Access1xEV-DO: 1x Evolution-Data Only1xEV-DV: 1x Evolution-Data & Voice
CDMA2000 1xEV-DO(2.4Mbps)
100
1,000
10,000
100,000
Sp
eed
Speed
Cost( Fee/Speed)
Transition of data speed and costTransition of data speed and cost
year2006
HSDPA(3.6Mbps)
CDMA2000 1xEV-DO(3.1Mbps)
100Mbps
100kbps
10Mbps
1Mbps
5
■ All in one mobile handset will provide various useful features in life.
Music Player, CameraMusic Player, Camera
Office DocumentsOffice Documents
All in one
Magazines, BooksMagazines, Books TV / RadioTV / Radio
Each device function will be assembled
inside.
Each device function will be assembled
inside.
GPS navigationGPS navigation
Wallet, Credit card, keys, Tags, etc.Wallet, Credit card, keys, Tags, etc.
Mobile handset as personal gateway deviceMobile handset as personal gateway device
0
100200
300400
500
600700
800900
1000
2002 2003 2004 2005 2006
Expansion of mobile contents marketExpansion of mobile contents market
game“Chaku Mero” (Melodies as ring tone)“Chaku Uta” (songs as ring tone) Others
ShoppingTransaction Contents
383 Billion yen
519 Billion yen
213Billion yen179
Billion yen
108 Billion yen
287 Billion yen 170 Billion yen
722Billion yen
928 Billion yen
DigitalContents
Mobile Commerce
562Billion yen
366 Billion yen
(Billion Yen)(Billion Yen)
260Billion yen
259 Billion yen
315Billion yen
407 Billion yen
6 . The Impact of Mobile Broadband
ー Picture quality improvement
15 frame - 30 frame
QVGA(320x249) -> VGA(640x480) -> HDTV
ー New service !ー Battery ?
8
Concluding RemarksConcluding Remarks
1. Is it possible to keep existing secure environment for mobile phone ?
2. How can we realize mobile BB for mobile Phone? WiMax? or 4G?
3. What is the expected content for mobile BB? E-commerce ?, GPS ?, Remote Medicine ?