Kantar Retail Workshops are ideal for team collaboration and shared learning, and seat discounts are available for multiple bookings. Workshop fee includes continental breakfast, lunch and workshop presentations in digital format. Cancellations must be advised in writing 10 business days prior to the event. An administration fee will be incurred for cancellations. A refund will not be given if a delegate fails to attend or cancels within 10 business days prior to the event. Substitutions are allowed at any time. The analysis and conclusions presented by Kantar Retail represent the opinions of Kantar Retail. The views expressed do not necessarily reflect those of the retailers under discussion, nor are they endorsed or otherwise supported by the management of the retailer.

22 April: Planning for the Next Phase of Plassat’s Turnaround Strategy

09:00–17:00 Three years into George Plassat’s tenure, Carrefour seems to have turned a corner with sustained recovery. But the road ahead for Plassat will be bumpy as rival grocery chains join forces and put more pressure on Carrefour than ever before. Kantar Retail’s annual Carrefour session will uncover the sustainability of Plassat’s strategy and outline clear recommendations for grocery manufacturers who wish to succeed with this revived (or not?) retailer. Key topics will include:

• How will Carrefour’s multi-channel strategy (big box, proximity and online) play out in an environment where the shopper is king? How can you align for success?

• How will changing shopper needs impact Carrefour’s merchandising tactics across private label, space allocation, pricing & promotions? What will this mean for leading categories and brands?

• What will the next phase of Carrefour’s international strategy look like? What can suppliers offer and how will that differ in mature vs emerging markets?

23 April: Maximising the Potential of French Drives 9:30-14:00

At this new half-day workshop, Kantar Retail and Kantar Worldpanel experts will analyse which retailers are implementing Drive in the right manner (and which aren’t), review the key operational and financial aspects of the Drive model, evaluate growth strategies across multiple French grocers, and examine whether the future is likely to see Drive give way to more profitable fulfilment models such as Click & Collect. Suppliers can expect to come away with clear guidance on where to invest and how to win with this format.

• Who is the Drive Shopper? What does (and doesn’t) she/he buy at Drive and why?

• What does Drive best practice look like? What are the practical implications for your 2015 plans and beyond?

• Is Drive incremental to your total business? Where is cannibilisation taking place?

Registration:

To register for this event, please contact events@kantarretail.com or call +44(0) 207 450 2609.

Session Fee:

Carrefour Workshop only: €1495 Drive Workshop only: €825 Attend both days and save €2100 Savings are available on multiple seat purchases.

Venue: Hôtel Scribe Paris 1 rue Scribe 75009 PARIS, France Tel: (+33)1 44 71 24 24 http://www.hotel-scribe.com

22–23 April 2015 | Paris, France

For more information on this workshop visit http://www.kantarretailiq.eu/Events/EventDetails.aspx?id=636424

Selling to

Carrefour Global& Building an Effective “Drive” Strategy

NEW

For more information on this workshop visit http://www.kantarretailiq.eu/Events/EventDetails.aspx?id=636424

April 22, 2015 | 09:00-17:00Selling to Carrefour Global Workshop: Planning for the Next Phase of Plassat’s Turnaround Strategy“j’optimisme” – This latest communication campaign from Carrefour aptly highlights the mood at the retailer’s HQ in Boulogne Billancourt as it enters the third year of George Plassat’s turnaround programme. While Carrefour continues to face headwinds in Asia and Southern Europe, the retailer seems to have turned a corner with a second consecutive year of growth in its French business. The focus now shifts towards sustaining this recovery and planning for the road ahead.

Workshop Agenda (see page 4 for speaker bios)

08:30 – 09:00 | Registration and Coffee 09:00 | Workshop Begins Carrefour’s Changing Financial Focus Carrefour’s back to basics approach has helped it partially regain lost market share and improve profitability. Version 2.0 of Plassat’s strategy is likely to see Carrefour shift its commercial focus from P&L economics to Balance Sheet economics with increased emphasis on optimising asset and working capital investment. During this session, Kantar Retail will highlight Carrefour’s 2015 commercial and financial strategies—ranging from sales and margin management in a multi-channel environment, to leveraging its asset base through divestments, IPOs, and franchise-led expansion.

Carrefour’s Performance in a Shopper-First Environment Shopper-first mentality has been a key part of Plassat’s turnaround strategy for Carrefour. During this session, industry experts from Kantar Worldpanel will highlight the changing needs, behaviours and expectations of Carrefour’s shoppers, explore how shopper-first thinking has impacted Carrefour’s performance, and analyse how suppliers and Carrefour can collaborate to drive success.

Tea and Networking Break

How to Align with Phase 2 of Carrefour’s International Strategy Turnaround in Carrefour’s international performance has been one of Plassat’s key accomplishments. Phase 1 of Carrefour’s International strategy involved divesting non-performing businesses and reviving growth in strategic markets. During this session, Kantar Retail will evaluate the next phase of Carrefour’s international strategy, highlight key challenges across markets, and provide actionable recommendations for suppliers on ways to align with Carrefour International.

• Rest of Europe—Spain, Italy, Belgium, Poland and Romania

• Emerging Markets—China and Brazil

Networking Lunch

Reinvigorating Hypermarkets: A Toolkit for Suppliers Shoppers across Europe have shown clear affinity towards online, discount and proximity shopping resulting in declining traffic across hypermarkets. However, with hypermarkets accounting for >50% of Carrefour’s group sales, fixing the channel’s flagging fortunes remains key to Plassat’s plans. Kantar Retail will analyse the efficacy of Carrefour’s strategy to revitalise the hypermarket channel, and highlight a toolkit that suppliers can use to deliver success.

Bridging the Gap Between Carrefour’s Strategy and eCommerce Realities Carrefour is in trouble. Its underdeveloped Drive network in France has resulted in such poor online performance that future investment faces tremendous headwinds. It is under attack from global players such as Amazon and local players such as Leclerc that can out spend and out innovate. But all is not lost—Carrefour’s decentralised eCommerce strategy has resulted in smaller markets leaping ahead of the home market in capabilities. Kantar Retail will benchmark Carrefour against its competitors in France and provide you with an online category management roadmap for growing your brand’s fair share independent of Carrefour.

Tea and Networking Break

Winning with Carrefour Proximity With a LFL sales growth of 6.1%, convenience was Carrefour’s fastest growing format in France during 2014. While the retailer is looking to take its Express format across all of its international markets, it is likely to face a unique set of challenges in each market. During this session, Kantar Retail will analyse the next phase of Carrefour’s proximity strategy, and the key challenges its likely to face. We will also highlight what the growth in Carrefour’s proximity portfolio means for suppliers, and finally discuss the capabilities that suppliers need to develop to win in this channel.

17:00 | Workshop Ends

For more information on this workshop visit http://www.kantarretailiq.eu/Events/EventDetails.aspx?id=636424

April 23, 2015 | 09:30-14:00Building an Effective Drive Strategy: Maximising the Potential of French DrivesWhile France has witnessed a rapid proliferation of Drives since 2010 (3,000 added in 5 years), the majority of retailers remain challenged in making this a profitable initiative. What’s more, in 2015 Drives will reach saturation of physical market share. This shift will not only force French retailers to re-evaluate their online strategy, it will also make it critical for suppliers to partner wisely with customers as they develop more robust and innovative digital offerings. At this half-day workshop, Kantar Retail and Kantar Worldpanel experts will analyse which retailers are doing Drives correctly (and which aren’t), review the key operational and financial aspects of Drives, evaluate growth strategies across multiple French grocers, and examine whether the future is likely to see Drives give way to more profitable fulfilment models such as Click & Collect. Suppliers can expect to come away with clear guidance on where to invest and how to win with this format in 2015.

09:00-09:30 | Registration and Coffee 09:30 | Workshop Begins

Digital Disruption: Strategic Growth and 5 Key Trends Suppliers Need to Know for 2015 We’re officially in a world where your largest commercial customers are also massive media platforms. This will completely change the dynamic you have with your retail partners who will continue to behave more and more like technology companies than like traditional customers. This new European eCommerce landscape will require new capabilities all across your business — so how do you determine which investments are most important? This kick-off session will identify the latest trends across the globe that strategic suppliers must understand and influence this year in order to succeed with French customers. Winning with Drive: Understanding the Shopper, Category, and Customer Implications Not all Drives are created equal, and not all shoppers use Drives in the same way. In order to plan for both incremental and profitable growth, suppliers must look across the format as a whole and apply insights to their specific retail accounts. Kantar Worldpanel experts will give you a comprehensive view on the insights you need to plan your next 18 months.

• Who is the Drive shopper? What are her primary trip missions to a Drive outlet and what categories does she buy?

• What drives success for brands and retailers?

• Are Drive sales incremental to your customer? Your total business?

• If sales are cannibalised, do the sales come from Hypermarkets or Supermarkets?

• Which retailers are leading and which are lagging?

Tea and Networking Break Optimising the Online Grocery Opportunity The Drive business model only defines half of the shopper’s path to purchase—the fulfilment phase. French retailers have been so focused on capturing physical market share that often the web platform (where the shopper discovers and engages with your brand) has been left under developed. Suppliers have the opportunity to take ownership of the online experience through online category management. This session will outline a roadmap to fixing the basics of their online shelf — getting the right pack photos, descriptions, and optimum content to ensure your fair share of visibility and growth. Takeaways and Action Plans We will end the day with a working session focused on a “how-to” guide to identify the processes you should deploy to embed eCommerce across the rest of your organisation. We will ensure you walk away with a plan of attack that you can utilise as soon as you get back into the office. Networking Lunch 14:00 | Workshop Ends

Workshop Agenda (see page 4 for speaker bios)

For more information on this workshop visit http://www.kantarretailiq.eu/Events/EventDetails.aspx?id=636424

Himanshu Pal, Retail Insights Director, Kantar Retail, is a leading industry expert on multi-national retail chains such as Tesco, Carrefour, and Metro. Himanshu is a consultant for Kantar Retail’s syndicated events, customised onsites, and competency based workshops such as Retailer Financial Models. Himanshu has more than 11 years of research & consulting experience.

Frédéric Valette, Retail Insights Director, Kantar Worldpanel, has worked for 18 years in the FMCG Industry on both the industrial and agency side. At Kantar Worldpanel he has been unit director and new business director. He is now in charge of all retailers and also shoppers and trade issues for the biggest manufacturers.

Stéphane Roger, Global Shopper & Retail Director, Kantar Worldpanel, has been working in the market research for 23 years in several agencies and clients in a range of client facing, marketing and team management roles. His current job is to help FMCG manufacturers and retailers to grow their categories faster providing actionable solutions on the shopper & retail area. He is also managing director for Spain.

Tudor Popa, Retail Analyst, Kantar Retail, works on Carrefour, Auchan, Casino and Leclerc, and closely monitors and produces insights on big-box retail.

Workshop Speakers

Steve Mader, Director of Digital Retail, Kantar Retail leads research on the global impact technology has on retail—from inside the store, to online, and everywhere in between. Steve regularly appears on news outlets such as the BBC, CNBC and Bloomberg and speaks at industry conferences worldwide.

Eric Debarnot, Managing Director, Kantar Retail South America, has extensive experience across multiple industries (including FMCG, health, retail and consumer electronics), emerging markets (Latin America), and European markets. His specialties include go to market strategies (particularly channel strategies), customer management, commercial benchmarking, category growth strategies, and brand and product portfolio management.

Bryan Roberts, Retail Insights Director, Kantar Retail, has over 18 years of experience in the retail research and insights industry and has specialised in themes such as private label strategy, store concept development, Walmart and discount retailing. Prior to joining Kantar Retail, Bryan was the Global Research Director at an international retail intelligence provider.

Register today by emailing events@kantarretail.com