22.diagramacion de folletos

Before&After ®

Continued

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Design teeny-tiny brochures 0632

brochuresteeny-tiny

Design

As small as a business card, they’re classy and irresistibly cute!

Continued

http://www.bamagazine.com

http://www.bamagazine.com/email/jEK4vu



2 of 11

Before&After ® XiBAmagazine.com U


Design teeny-tiny brochuresUnique brochures fold to business-card size and will please your audience with their clarity and brevity.

This brochure packs a full-size impression into a tiny space! It has a real cover, fold-open panels and the refined look of a big brochure, but in a miniature, go-anywhere size! It’s cute, fun to design, inexpensive to print and quick to read. Here’s how to make one.

31⁄2”

2”

Fits a shirt pocket or purse Open once . . . Open twice. It’s handsome, brief and goes anywhere a business card can go.

The Sacramento Ballet

51̊SEASON





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Design teeny-tiny brochures 3 of 11

FebruaryCARMINA BURANAFeb 09–12, 2006Based on bawdy poems written by 13th century monks extolling the joys of spring, the extravagances of drink and the carnal

On with the show!Design a tiny page as you would a full-size page, but simplified. A minimal grid, neutral background and low-key typography convey clarity and sophistication.

Ron Cunningham & Carinne Binda Artistic Directors

www.sacballet.com


51̊SEASON


FebruaryCARMINA BURANAFeb 09–12, 2006Based on bawdy poems written by 13th century monks extolling the joys of spring, the extravagances of drink and the carnal pleasures of young love, Carmina Burana explodes with provocative sensuality. Sacramento Ballet’s signature work, with live music and full chorus, is sure to sell out.

MarchSCHEHERAZADEMar 30–Apr 12, 2006Scheherazade is a spellbinding tale that weaves together the enchanting stories of A Thousand and One Arabian Nights. Kathryn Posin’s irresistible

choreography and Rimsky-Korsakov’s lush and exotic score evoke the vi-brancy of an opulent Arabian culture including the legendary characters of Sinbad the Sailor and Aladdin and the Magic Lamp. Accompanied by George Balanchine’s Concerto Barocco and Septime Webre’s D-Construction.

AprilMODERN MASTERSApr 28–May 07, 2006Discover the next generation of mas-ter choreographers with compelling new works that explore and extend the boundaries of dance. Contribut-ing to the Sacramento Mozart Festi-val, this program will include a World Premiere created by Amy Seiwert.

Write concisely. Make your points quickly and clearly. A simple lay-out will aid readability; start at a hangline, and set three neat columns without wraps, aligned left.

Hangline

Design the space. Left-aligned copy

leaves most of this panel open. Resist

the temptation to fill it up. This is designed space that creates an artistic pause before

the text begins.

Light cond. Bold capsBold U&lcLight U&lc

Set clear type. In such a small space there is no need to SHOUT for atten-tion. Use subtle typographic differences to convey your message quietly. Note, above, the differences in typestyle, case, weight and color that set each line apart from the others.





Before&After ®

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51̊SEASON

OctoberDRACULAOct 27–30, 2005Dracula returns to haunt your dreams with erotic passion and searing drama. Showing with George Balanchine’s The Four Temperaments and Trey McIntyre’s The Illuminations.

DecemberTHE NUTCRAKERDec 10–24, 2005Sacramento’s most cherished holiday tradition enchants and inspires the child in us all. Get sweept away with Clara on her fantastic voyage to the magical Land of the Sugar Plum Fairy. Performances accompanied by the Sacramento Philharmonic Orchestra.


RON CUNNINGHAMArtistic Director

Tel: 916.555.1897 x 100Fax: 916.555.1887E-mail: [email protected]

Sacramento Ballet 1631 K Street Sacramento, CA 95814

Tel: 916.555.1847Fax: 916.555.1853E-mail: [email protected]

www.sacballet.org

Free to move Ballet is light, airy, free. To convey this, remove the dancer from her photographic frame, which changes a static block into an organic form and allows the reader’s eye to move out-ward into the space. Her off-the-edge cropping suggests that there’s more happening just beyond our view.

Business card

Unify with colorLight blue color covers front and back panels. Its middle value (dark-light) allows both dark and light type to be used for beautifully soft contrast.

Color Use color to divide the brochure into two sections: light blue outside and gray inside; note that white is common to both. Then alternate the colors—some blue on the gray and some gray on the blue—to unify them beautifully.





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Template A: Double fold

31⁄2”

Trim to size and fold. Note the right panel is slightly narrower than the others.

515⁄16”

Sheet size (515⁄16” x 31⁄2”) Final size (2” x 31⁄2”)

2” 2” 115⁄16”





Before&After ®

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St. Joseph’sCatholic School

Pocket promotionDo you need to grow your school but have a shoestring budget? Share the love! Give supportive parents these single-fold brochures to hand out everywhere!

Front A handsome introduction

Back Contact information and map Inside The school in brief. Classy and convenient





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At St. Joseph’s your children come first. We offer a balanced program of worship, academic excellence and exercise in a safe, nurturing environment. Visit us. Meet our faculty. Tour our facilities. And let us answer all of your questions and concerns.

For The Children

Faculty Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible in chack.

Facilities Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubularbuttic.

Peace of mind Leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card whint not oogum or bont.


For more informationPhone: (206) 555-4357 or visitwww.StJosephsSchool.com

St. Joseph’s

St. Joseph’s Catholic School 3887 Freeport Boulevard Seattle, WA 98101Fr

eepo

rt B

lvd.

Daisy

Bell Ave.

N5

Use color to unify and connect. Sample one light and one dark color from an image (above) and apply throughout the brochure—background in one color, text in the other, opposite on the front panel.

Repetitive layout Below, (1) The narrow bar appears in four places. (2) The horizontal theme that’s obvious on the front continues on the inside. Right, (3) Heads are identical style and size.

Type

1

2

Outside Inside3

Two sides, one lookTo have both sides look related without looking the same, repeat the visual cues of layout, typography, colors and other elements.





Before&After ®

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Abe

Abe

Use two typefaces For narrative text use classic serif type, which has a soft voice excellent for reading. For explanation text use sans-serif type, whose hard-edged simplicity is clear in small sizes.

Faculty Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leamrestart that can’t prebast. It’s tope, this fluant chasible in chack.

ITC Stone Serif

Frutiger Light

Bold heading

At St. Joseph’s your children come first. We offer a balanced program of worship, academic excellence and exercise in a safe, nurturing environment

Soft curves, graceful thick-to-thin strokes and rounded filets (the connection between stem and serif) have the familiar look of a good book and make Stone Serif buttery to read.

Big shapes

Small type must be especially clear—simple lines and shapes, big openings, no serifs and very little thick-to-thin difference. Use bold (above, right) for headings.





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Template B: Single fold

4”

31⁄2”

Sheet size (31⁄2” x 4”) Final size (31⁄2” x 2”)

Trim to size, fold in half.





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Design teeny-tiny brochures 10 of 11Design teeny-tiny brochures 10 of 11

At St. Joseph’s your children come first. We offer a balanced program of worship, academic excellence and exercise in a safe, nurturing environment. Visit us. Meet our faculty. Tour our facilities. And let us answer all of your questions and concerns.

For The Children

Peace of mind Leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card whint not oogum or bont.

Facilities Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubularbuttic.

Faculty Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible in chack.


51̊SEASON

Typefaces

1 Myriad Pro Condensed | 12 pt

2 (a–d) Myriad Pro Semibold | a) 20 pt, b) 93 pt, c) 8.5 pt, d) 7.5 pt

3 Myriad Pro Light | 8/9.5 pt

4 Trajan Pro Regular | 20 pt

5 (a–c) ITC Stone Serif Medium a) 10 pt, b) 8/10.5 pt, c) 9.5/12.75 pt

6 Frutiger 65 Bold | 7.5/10 pt

7 Frutiger 45 Light | 7.5/10 pt

Images

8 (a–d) iStockphoto.com | a b c d

Article resources

Colors

C30 M0 Y5 K0

C0 M0 Y0 K35

C16 M14 Y25 K0

C0 M0 Y0 K80

C0 M100 Y50 K70

9

10

11

12

13

9 10

1


www.sacballet.com


51̊SEASON


FebruaryCARMINA BURANAFeb 09–12, 2006Based on bawdy poems written by 13th century monks extolling the joys of spring, the extravagances of drink and the carnal pleasures of young love, Carmina Burana explodes with provocative sensuality. Sacramento Ballet’s signature work, with live music and full chorus, is sure to sell out.

MarchSCHEHERAZADEMar 30–Apr 12, 2006Scheherazade is a spellbinding tale that weaves together the enchanting stories of A Thousand and One Arabian Nights. Kathryn Posin’s irresistible

choreography and Rimsky-Korsakov’s lush and exotic score evoke the vi-brancy of an opulent Arabian culture including the legendary characters of Sinbad the Sailor and Aladdin and the Magic Lamp. Accompanied by George Balanchine’s Concerto Barocco and Septime Webre’s D-Construction.

AprilMODERN MASTERSApr 28–May 07, 2006Discover the next generation of mas-ter choreographers with compelling new works that explore and extend the boundaries of dance. Contribut-ing to the Sacramento Mozart Festi-val, this program will include a World Premiere created by Amy Seiwert.

2a

2b

1 1 2c 2d 38a

For more informationPhone: (206) 555-4357 or visitwww.StJosephsSchool.com

St. Joseph’s

St. Joseph’s Catholic School 3887 Freeport Boulevard Seattle, WA 98101Fr

eepo

rt B

lvd.

Daisy

Bell Ave.

N5


45a

5b

5c

4

6 6 7

4

12 1311

8b

8c

8d





http://store.adobe.com/type/browser/F/MYRP/F_MYRP-10010000.html

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http://www.istockphoto.com/file_closeup.php?id=150761





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Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.

John McWade Publisher and creative directorGaye McWade Associate publisherVincent Pascual Staff designerDexter Mark Abellera Staff designer

Design advisor Gwen Amos Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com

Copyright ©2006 Before & After magazine, ISSN 1049-0035. All rights reserved

You may pass this article around, but you may not alter it, and you may not charge for it. You may quote brief sections for review. If you do this, please credit Before & After magazine, and let us know. To feature free Before & After articles on your Web site, please contact us. For permission to include all or part of this article in another work, please contact us.

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Before & After is made to fit your binder

Before & After articles are intended for permanent reference. All are titled and numbered.

For the current table of contents, click here. To save time and paper, a paper-saver format of this article,

suitable for one- or two-sided printing, is provided on the following pages.

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Be

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1 of 6

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51̊ SEASO

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2 of 6

De

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FebruaryC

ARM

INA

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RA

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Feb 09–12, 2006

Based on bawdy poem

s written by 13th

century monks extolling the joys of spring,

the extravagances of drink and the carnal

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51̊ SEASO

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Ron Cunningham &


FebruaryC

ARM

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Feb 09–12, 2006

Based on bawdy poem

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13th century monks extolling the joys

of spring, the extravagances of drink and the carnal pleasures of young love, Carm

ina Burana explodes with

provocative sensuality. Sacramento

Ballet’s signature work, w

ith live music

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March

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ccompanied by

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AprilM

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Ap

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Discover the next generation of m

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ith compelling

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orks that explore and extend the boundaries of dance. Contribut -ing to the Sacram

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ill include a World

Premiere created by A

my Seiw

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ng

line

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51̊ SEASO

NOctoberD

RA

CU

LAO

ct 27–30, 2005D

racula returns to haunt your dreams

with erotic passion and searing dram

a. Show

ing with G

eorge Balanchine’s The Four Tem

peraments and Trey M

cIntyre’s The Illum

inations.

December

THE N

UTC

RA

KER

Dec 10–24, 2005

Sacramento’s m

ost cherished holiday tradition enchants and inspires the child in us all. G

et sweept aw

ay with

Clara on her fantastic voyage to the

magical Land of the Sugar Plum

Fairy. Perform

ances accompanied by the

Sacramento Philharm

onic Orchestra.


RON

CU

NN

ING

HA

MA

rtistic Director

Tel: 916.555.1897 x 100Fax: 916.555.1887E-m

ail: rcunningham@

sacballet.org

Sacramento B

allet 1631 K Street Sacram

ento, CA

95814

Tel: 916.555.1847Fax: 916.555.1853E-m

ail: info@sacb

allet.org

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ore happening just beyond our view

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ify with

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Be

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3 of 6

De

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Be

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4 of 6

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At St. Josep

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orship

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card w

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ple, glead and tarm

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3887 Freeport B

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98101

Freeport Blvd.

Daisy

Bell Ave.

N5

Use

colo

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age (above) and apply throughout the brochure—

background in one color, text in the other, opposite on the front panel.

Re

pe

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you

t B

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Be

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De

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0632 D

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Tem

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r children

come fi

rst. We offer a

balanced p

rogram of w

orship

, academic excellen

ce an


urtu

ring en

vironm

ent.

Visit u

s. Meet ou

r faculty. Tou

r our facilities. A

nd

let us an

swer all of you

r qu

estions an

d concern

s.

For

Th

e Ch

ildr

en

Peace of m

ind

Leam restart that can’t prebast.

It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm

. A card w

hint not oogum or bont.

Facilities Elesara and order is fay of alm. A

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hint not oogum or bont. Pretty sim

ple, glead and tarm

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