23, 2018 - watermarkconferenceforwomen.org · amal clooney, international human rights attorney,...

1#WatermarkConf

FEB 23, 2018SAN JOSE

CONVENTION CENTER

Maysoon ZayidComedian & Disability Advocate

Amal ClooneyHuman Rights Attorney

Elaine WelterothFormer Editor, Teen Vogue

Jodi KantorNYT Investigative Journalist

Reese WitherspoonActor, Entrepreneur & Activist

Kelly McEversNPR Host

2 watermarkconferenceforwomen.org

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FOR WOMEN APPGET REAL TIME INFORMATION ON AGENDA, SPEAKERS, MAPS, AND

OPPORTUNITIES TO NETWORK WITH SPEAKERS AND OTHER ATTENDEES!

AVAILABLE ON ALL PLATFORMS BY SEARCHING “WATERMARKCONF”

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3#WatermarkConf

• There is no assigned seating at the morning keynote. All breakout sessions are open seating.

• Luncheon Keynote Seating – Seating at the luncheon is assigned. Please find the table number that corresponds to the one listed on your badge. Consult the map on the inside back cover of this program to find the location of your table. Seating is STRICTLY enforced.

• Videotaping keynote sessions with your cell phone is NOT permitted.

• Silence your phones while in all keynote and break-out sessions.

• A nursing mother’s room can be found in Meeting Room 214.

• Lost and found and coat check for the day will be located at Registration, located in the HUB, adjacent to the lobby.

• Free WiFi at the Convention Center. No code required.

• Your Conference admission includes lunch. Additional food for purchase will be available inside the Exhibit Hall 1.

• ATMs can be found on the: Upper Level, in Concourse 3 outside Hall 3 Lower Level, in the Parkway across from the Hilton Lower Level, in “The Hub” near conference registration

• For the convenience of our attendees, many of the men’s restrooms have been converted to women’s re-strooms. Men’s restrooms can be found in the Exhibit Hall (Hall 1), the General Session (Halls 2 & 3) and on the Lower Level at Conference Registration in the “The Hub” adjacent to the lobby.

• Search “WatermarkConf” in your app store to down-load this year’s app!

GENERAL INFORMATIONPlease review this list of notes and information designed to help make your day more enjoyable.

TABLE OF CONTENTS

GENERAL INFORMATION.........................................................................................3CONFERENCE SCHEDULE AT-A-GLANCE ....................................................4WATERMARK BOARD WELCOME LETTER ...................................................5OPENING KEYNOTE & SPECIAL GUEST SPEAKERS: .........................6-7LUNCHEON KEYNOTE & SPECIAL GUEST SPEAKERS: ...................8-9SPONSORS ...............................................................................................................10-11CONVENTION CENTER MAPS .....................................................................12-13SESSION I BREAKOUT SESSIONS..............................................................14-15SESSION II BREAKOUT SESSIONS ............................................................16-17SESSION III BREAKOUT SESSIONS .......................................................... 18-19CONFERENCE SPEAKER BIOGRAPHIES ..............................................20-37YOUNG WOMEN’S PROGRAM ..........................................................................38AUTHOR SIGNINGS SPONSORED BY SILICON VALLEY BANK ........................ 39CAREER PAVILION SPONSORED BY GILEAD .................................................40-41SOCIAL HUB SPONSORED BY OATH ........................................................................ 42TECHNOLOGY PAVILION SPONSORED BY DELL .......................................44-45WOMEN-OWNED BUSINESS MARKETPLACE ................................ 46-47EXHIBIT HALL MAP – HALL 1 ..............................................................................48EXHIBITORS AND BOOTH NUMBERS ................................................... 49-50CONFERENCE FOR WOMEN TEAM .................................................................51WATERMARK CONFERENCE BOARD MEMBERS ...........................52-55WATERMARK CONFERENCE STREET TEAM ............................................56KEYNOTE LUNCHEON SEATING HALL 2 & 3 ................................... 82-83


Time Event Location6:30 a.m. – 5:00 p.m. Registration .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Lobby8:30 - 9:40 a.m. Opening Keynote Session . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Keynote Session

Laura Garcia, anchor, NBC Bay Area @lauragarcianbcMarlene Williamson, CEO, Watermark @wtrmrkGreg Becker, president & CEO, SVB Financial Group and CEO, Silicon Valley Bank @svb_financialMayor Sam LiccardoKaren Ashley, VP, corporate development integration, chief strategy office, Cisco

AND Falguni Desai, senior manager, corporate strategy office, Cisco @ ciscoJodi Kantor, investigative reporter, The New York Times & best-selling author @jodikantorRami Rahim, CEO, Juniper Networks @junipernetworksAmal Clooney, international human rights attorney,

WITH Kelly McEvers, co-host, All Things Considered, NPR @kellymcevers10:00 -11:00 a.m. Session I Breakouts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see pages 14-15 for session listing 11:00 – 11:30 a.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Book Store (page 39)11:30 - 12:30 p.m. Session II Breakouts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see pages 16-17 for session listing12:30 - 1:00 p.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Book Store (page 39)1:00 - 2:30 p.m. Luncheon Keynote Session . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Keynote Session

Jessica Aguirre, anchor, NBC Bay Area @jessaguirrenbcBrian Reaves, chief equality and inclusion officer, Dell @dellemcAnn Barlow, partner & president, Peppercomm West Coast and board member, Watermark @wtrmrkAllison Allen, VP, diversity, inclusion and talent management, Oath @oathMaysoon Zayid, comedian, actor & disability advocate @maysoonzayidRobin Washington, EVP & chief financial officer, Gilead Sciences, Inc @gileadsciencesReese Witherspoon, actor, producer and activist @rwitherspoon

WITH Elaine Welteroth, journalist, media personality, & former editor-in-chief, Teen Vogue @elainewelteroth2:45 p.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Exhibit Hall, Book Store (page 39) 3:00 – 4:00 p.m. Session III Breakouts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see pages 18-19 for session listing3:00 – 4:40 p.m. Tech Roundtables & Small Business Roundtables . . . . . . . . . . . . . . . . . . Exhibit Hall (see pages 44-45 & 46-47 for session listings)4:00 – 5:00 p.m. Wine Tasting Networking Reception (Brought to you by Folie à Deux) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Exhibit Hall4:00 – 5:00 p.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Book Store (page 39)5:00 p.m. Conference Closes

CONFERENCE SCHEDULE AT-A-GLANCE

6:30-5:00 Registration & Exhibit Hall

OPEN ALL DAY IN EXHIBIT HALL FROM 7:00 a.m. – 5:00 p.m. • Book Store & Author Signings, sponsored by Silicon Valley Bank.................................................see page 39 • Career Pavilion, sponsored by Gilead ........................................................................................ see pages 40-41 Coaches Corner & Resume Reviews • Social Hub, sponsored by Oath ..........................................................................................................see page 42 LinkedIn Profile Makeover Sessions • Technology Pavilion, sponsored by Dell .................................................................................... see pages 44-45 Tech Roundtables • Women-Owned Business Marketplace ..................................................................................... see pages 46-47 Small Business Roundtables QVC & zulily Product Search

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8:30 - 9:40 Opening Keynote

10:00 - 11:00 Session I

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11:30 - 12:30 Session II Breakouts

1:00 - 2:30 Keynote Lunch

At the Luncheon Keynote Session there is assigned seating. Your table number can be found on your badge. A map of the assigned luncheon tables can be found on the inside back cover.


GRAND BALLROOM PREFUNCTION

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13#WatermarkConf

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CAREER ADVANCEMENT - The Balance Quest: Building a Life That Works for You (W) ..............................................Meeting Room LL20“Having it all” has become the subject of much debate, with passions running high in all directions. And with such a wide spectrum of priori-ties, workloads, and resources, it is impossible to define “life balance” for all women. But what if the equation were different altogether? What if there were a recipe for giving you more time to do what is important to you? Time management expert Laura Vanderkam will share time management strategies that may make the difference between just hanging on and possibly feeling like you are “having it all.”

SPEAKER: Laura Vanderkam, author, I Know How She Does It @lvanderkamEMCEE: Nikki Medoro, San Francisco radio personality, KGO 810 @kgo810 @nikkimedoro

LEADERSHIP - Creative Change (W) .......................................................................................................................... Meeting Room LL21ABCCEOs, top executives, and other business leaders agree that creativity and innovation are vital to thrive in a competitive world. But according to the research of former Wharton management professor Jennifer Mueller, many business leaders chronically reject creative solutions and instead embrace the familiar. Mueller’s research reveals that it’s not just CEOs, but many others who struggle to accept creative ideas even as they seek innovation. Mu-eller will address the tough questions these findings raise: Do we love but also hate creative ideas? Could the mind-set we use to evaluate ideas turn this love or hate on or off—in an instant? Do experts struggle even more than novices with this bias? And even more startling, could our “best practices” activate this bias, and inadvertently kill innovation? Mueller diagnoses this hidden innovation barrier and will share her solutions in this workshop.

SPEAKER: Jennifer Mueller, associate professor, University of San Diego, & author, Creative Change @jennsmueller EMCEE: Missy Schnurstein, head, product marketing & demand strategy, Oath @oath

CAREER ADVANCEMENT – Fine-Tune Your Brain: Making and Implementing Decisions Effectively (POE) ........ Meeting Room LL21DEFEvery day, in every part of our lives, we face an increasing number of choices. Our business and personal futures depend on how well we scru-tinize, assess, and implement these choices. Research supports that women approach decision making differently than men (and not necessarily in the ways we have been led to believe). Join cognitive psychologist Therese Huston as she breaks open the misconceptions on how women make decisions. She leads a discussion on creating optimal choices, optimizing decision making (using people and technology), and communi-cating decisions so that others can help turn them into actions.

THOUGHT LEADER: Dr. Therese Huston, cognitive psychologist & author, How Women Decide @theresehustonPANELISTS: Diana Brainard, vice president, clinical research, liver disease, Gilead Sciences, Inc. @gileadsciencesMeredith A. Kraus, director, human resources, Merck Research Laboratories @merckDr. Vivienne Ming, theoretical neuroscientist, technologist, entrepreneur, & author @neuraltheoryEMCEE: Dena A. House, senior director, HR, organizational development & learning, Counsyl, Inc. @counsyl

LEADERSHIP - Overcoming Imposter Syndrome to Become an Authentic Leader (POE) ..............................................Grand Ballroom 220ADo you fear you’re a fake? Do you question your worth? Are you scared that you aren’t qualified for your position or ambition? Self-doubt strikes even the most capable people and is one of the greatest barriers to becoming an authentic leader. This session will bring you up close with three accomplished women who have faced imposter syndrome to become the confident leaders they are today. Sharing personal experi-ences and hard-earned strategies, this conversation will help you reach beyond your comfort zone and explore tactics to eliminate feelings of inadequacy and achieve authenticity.

THOUGHT LEADER: Kim Azzarelli, co-founder, Seneca Women, and co-author, Fast Forward @kimazzarelliPANELISTS: Komal Ahmad, founder & CEO, Copia @komal_ahmad @gocopiaJackie Glenn, vice president, global diversity and inclusion, Dell EMC @dellemcAmy Trask, former CEO, Oakland Raiders, & author, You Negotiate Like a Girl @amytraskEMCEE: Sonya Zilka, VP, human resources & communications, Actelion @zilkasonya @actelion_com

PERSONAL DEVELOPMENT - Be More with Less: Making Room for What Matters Most (W) .............................................. Ballroom 220B Are you overwhelmed by busyness? The quest to earn more, produce more, and be more can complicate the simpler, more intentional lives we desire. Author Courtney Carver knows first-hand about the consequences of a busy life, which compromised her relationships and eventually threatened her health. In this workshop, the author of Soulful Simplicity: How Living with Less Can Lead to So Much More shows us how to stop getting caught up in the rush and to discover the power of simplicity. She shares how conscious minimalism can improve health, build more meaningful relationships, and relieve stress in our lives. Participants will learn how to boycott busy, get rid of excess, and create more with less—more space, more time, and even more love.

SPEAKER: Courtney Carver, blogger, creator of Project 333, & author, Soulful Simplicity @bemorewithless EMCEE: Valerie Biberaj, director, philanthropic programming, kate spade new york @katespadeny

EMERGING PROFESSIONALS - Navigating Office Politics with Grace (POE) ..........................................................................Ballroom 220CYour workday is filled with them—people who frustrate, whine, undermine, plot, and impede progress. You can’t always choose who you work with, but you can choose how you approach workplace drama. This session will detail specific techniques for doing just that with easy-to-follow scenarios for common situations. Taking into account the modern work issues including technology, generation gaps, and language barriers, re-searcher Amy Cooper Hakim and a panel of executives will discuss diffusing tensions and bringing civility back to the workplace. Come away with a clearer understanding of why people operate in different ways as well as clear strategies for working successfully with different personality types.

THOUGHT LEADER: Dr. Amy Cooper Hakim, founder, The Cooper Strategic Group, & author, Working with Difficult People @amycooperhakim PANELISTS: Kelly Williams Brown, author, Gracious and Adulting @thegraciousbookPaul Francisco, chief diversity officer & head, workforce development, State Street @statestreetCy Wakeman, author, No Ego @cywakemanEMCEE: Pamela Sherman, HR business partner, global human resources and diversity & inclusion, Applied Materials @applied_blog

SESSION I BREAKOUT SESSIONS10:00 A.M. – 11:00 A.M. PLEASE SEE BREAKOUT SESSION KEY AT THE BOTTOM OF THE NEXT PAGE

15#WatermarkConf

TRANSITIONS - Your Age Is an Asset: Making Your Experience Count in a Career Transition (POE) ..................................Meeting Room 211If you are dreaming of a mid-career relaunch or are job hunting for the first time in a while, your age may seem more like a limiting factor. But your experience is not a liability, and there is no age restriction on your success. Join author Wendy Sachs and a panel of pivoting experts for a discussion about embracing your power and ambition at any stage in your career. Participants will leave this session with new ideas on how to use your unique professional and interpersonal skills to overcome self-imposed barriers.

THOUGHT LEADER: Wendy Sachs, Emmy Award–winning TV news producer & author, Fearless and Free @wsachsPANELISTS: Bridget Bisnette, vice president, global channel strategy and programs, Riverbed @riverbedLisa Skeete Tatum, founder & CEO, Landit @applanditRobin Wolaner, COO, We Care Solar @robinwolaner @wecaresolarEMCEE: Maya Strelar-Migotti, director, GoldenSeeds & board member, Watermark @wtrmrk

CAREER ADVANCEMENT - Innovation Quotient: Making Your Mighty Idea a Reality (POE) ..........................................Meeting Room 212Your innovative idea could solve problems, create new paradigms, lead to breakthroughs, and possibly even change the world. It’s time to make that audacious idea a reality. This panel of experts discusses unlocking our boundless potential to create and innovate, pushing us to rethink how progress can happen for our businesses, our communities, and ourselves. Participants will learn about clarifying their vision, designing for scalability, and opening doors for greater impact.

THOUGHT LEADER: Karen Cahn, founder & CEO, iFundWomen @karencahnPANELISTS: Becky Margiotta, managing director, The Billions Institute @beckykanisShireen Santosham, chief innovation officer, City of San Jose Mayor’s office @ssantoshamCynthia Stoddard, SVP & chief information officer, Adobe Systems @stoddardca @adobeEMCEE: Carolyn Herzog, EVP, general counsel, corporate secretary, & chief compliance officer, Arm @arm

PERSONAL DEVELOPMENT - Retire with Enough Money: Strategies for Making Your Money Last (W) ....................Meeting Room 210EFWith ever-changing policies on retirement planning, it’s tempting to put off saving for retirement until there is a clear path to follow. Do you invest safely knowing that the money will be there, but might not be quite enough? Or do you invest more aggressively in the hopes that you have more money to spend later in life? Labor economist and nationally recognized expert in retirement security Dr. Teresa Ghilarducci will help you cut through the confusion and misinformation with a strategy to help you achieve what you are planning for in your retirement savings. Her program will explain:

• What a person or household needs to have saved;• How much to expect from Social Security; and• How to make your money grow between now and then.

There are no gimmicks or magical thinking in this presentation—just valuable recommendations that will make attending this session a wise investment.SPEAKER: Teresa Ghilarducci, professor, director at Schwartz Center for Economic Policy Analysis, The New School for Social Research, &

author, How to Retire with Enough Money @tghilarducciEMCEE: Luna Federici, vice president, funding strategy, Lending Club @lendingclub

YOUNG WOMEN’S PROGRAM Every Body Is Beautiful: A Healthy Self-Image for All Shapes & Sizes (W) .........................................................................Meeting Room 210ABA sense of self is ever-changing, but one thing remains constant: our overall wellness depends on a healthy self-image. Author and yoga instruc-tor Jessamyn Stanley is well known for her body-positive image, but her inspiring self-confidence was hard won. She discusses her life, yoga, and the moment-by-moment work of addressing emotional and physical barriers. This unique workshop will include a seated movement and breathing exercise.

SPEAKER: Jessamyn Stanley, body-positive advocate & author, Every Body Yoga @jessnotjazzEMCEE: Stacey Clark Ohara, global head, diversity & inclusion and Juniper Networks Foundation Fund, Juniper Networks @junipernetworks

TRACK KEY:LEADERSHIP: Designed for a seasoned or aspiring leader looking to climb the ladder and shatter the glass ceilingCAREER ADVANCEMENT: Designed for the mid/senior-level professional with significant experience looking for advice around professional skills and job advancementTRANSITIONS: Offering expertise for maneuvering career and life transitionsEMERGING PROFESSIONALS: Designed for Millennials and newer professionals entering or reentering the workforcePERSONAL DEVELOPMENT: Offering strategies for managing and improving your physical, mental, and emotional well-beingYOUNG WOMEN’S PROGRAM: Designed for high school junior and senior girls

SESSION TYPE KEY:W = Workshop - Interactive sessions that include exercises, role plays, and other activities offering practical advicePOE = Panel of Experts - Led by a moderator who has expertise around the topic, these sessions will offer a “state of the climate” followed by a sharing of best practices

and lessons learned from speakers offering their firsthand experiencesLP = Life Perspective - These sessions offer a mix of advice and inspiration by sharing real life stories

SESSION I BREAKOUT SESSIONS10:00 A.M. – 11:00 A.M. PLEASE SEE BREAKOUT SESSION KEY AT THE BOTTOM OF THE NEXT PAGE


CAREER ADVANCEMENT - Transform Your Working Life (W) .......................................................................................Meeting Room LL20Whether we have a good day or not depends partly on things we can’t control—perhaps an unexpected crisis or a cranky colleague. But behavioral science shows that many things that seem “random” can be strongly influenced by our own actions. Caroline Webb, economist and former partner at McKinsey, will demonstrate how tweaks to our daily routines can transform our experience of what happens around us, the number of hours in the day, our level of intelligence, and even other people’s moods. She will share insights on handling everyday challenges and being your best even under pressure. With this kind of powerful insight in your back pocket, attendees will leave with the power to trans-form their approach to life for boosted workplace performance and personal satisfaction.

SPEAKER: Caroline Webb, CEO, Sevenshift, & author, How to Have a Good Day @caroline_webb_EMCEE: Felicia Mayo, head, diversity and inclusion, Tesla, & board member, Watermark @wtrmrk @tesla

LEADERSHIP - Diversity Refresh: What We Really Need to Be Successful (W) .......................................................... Meeting Room LL21ABCWorkplace diversity can increase productivity, job satisfaction, innovation, and even a business’s bottom line. Increasingly, companies know how vital it is for their workforce to have a collective well of experience and perspectives, but their approach to increasing diversity has not changed much over the decades. Dr. Vivienne Ming reframes how leaders of both small and large organizations can address diversity in their ranks. She presents a fresh approach to why diversity is crucial, how to shift well-intentioned practices that can actually be exclusionary, and the right metrics to measure effectiveness.

SPEAKER: Dr. Vivienne Ming, theoretical neuroscientist, technologist, entrepreneur & author @neuraltheoryEMCEE: Meg Galistinos, partner & NY office business leader, talent business segment, Mercer @mercer

CAREER ADVANCEMENT - The Secret to Getting Ahead: Your Guide to Communication, Negotiation, and Being Heard (POE) ............................................................................................................................. Meeting Room LL21DEFThese days, our professional lives happen more and more from behind electronic screens, but what we need to get ahead may be a more analog solution. We need to start talking to each other. This panel shares strategies to become better listeners and communicators, professional skills that will have a direct impact on our ability to negotiate, advocate, and build relationships. Whether you are an introvert or an extrovert, an executive or a manager, shy or a social butterfly, this session will provide new tools for you to have powerful conversations in the workplace.

THOUGHT LEADER: Celeste Headlee, radio host & author, We Need to Talk @celesteheadleePANELISTS: Kathy Chou, VP, research and development operations & central services, VMware @vmwareSophie Couteaux, VP, digital partnerships, MasterCard @mastercardGail Hunter, VP, public affairs, community relations, & event management, Golden State Warriors @gswarriors2dayEMCEE: Paula Delaney, vice president, finance, VMware @vmware

PERSONAL DEVELOPMENT - Radical Honesty: How to Tell the Truth (Even When No One Wants to Hear It) (W) .......... Grand Ballroom 220AEven if you believe that honesty is the best policy, we don’t always say what we really mean, especially in the workplace. Talking openly about issues and challenges can go against our desire to be nice and make one another feel good. When Patty McCord was the chief talent officer at Netflix, she co-authored the company’s famous “culture deck,” which spelled out her vision for creating a company culture that hinges on em-ployees behaving like, and being treated as, adults. Part of being an adult is being able to hear and tell the truth. In this workshop, the author of Powerful: Building a Culture of Freedom and Responsibility explains why radical honesty is the only way to ensure that you are trusted and understood. Participants will learn about different styles of delivery, systems for offering feedback, and how leaders can model key behavior like admitting fault. Bring your questions about transforming your workplace and your life with radical honesty, from disagreeing with your supervisor to recruiting, motivating, and creating great teams.

SPEAKER: Patty McCord, former chief talent officer, Netflix, & author, Powerful @pattymccord1EMCEE: Tara Arvedson, director, research, Amgen @amgen

PERSONAL DEVELOPMENT - Play Big: How to Beat the Odds and Be Limitless in Life (W) ................................................. Ballroom 220B What limits--self-imposed or from others--are holding you back? At 5’2” and 130 lbs, Dr. Jen Welter broke the mold by playing professional football and becoming the first female NFL coach. In this workshop, she talks about how perceived shortcomings might also be strengths and how a winning mindset and reputation can help you win the game. Participants will learn how to know your perception so you can create your own reality, cultivate grit and toughness to overcome inevitable setbacks, and how to find your own “it factor” on and off the field.

SPEAKER: Dr. Jen Welter, first female NFL coach & author, Play Big @jwelter47EMCEE: Mary Ann Bianco, VP, customer support, Oracle, & board member, Watermark @wtrmrk

EMERGING PROFESSIONALS - Your Survival Guide for the New Office (POE) .......................................................................Ballroom 220CA new job brings fresh opportunities to forge relationships, build your skills, and make your mark. Amanda Slavin leads this panel of business leaders and thinkers in a conversation about establishing your reputation from day one on the job. They share their actionable tips for getting off on the right foot with your new boss, familiarizing yourself with your new company’s culture, and building trust with and earning the respect of your new coworkers. Join this panel to learn the tools you need to quickly establish yourself as a valued member of your new team.

THOUGHT LEADER: Amanda Slavin, CEO & founder CatalystCreativ @catalystcreativPANELISTS: Anna Akbari, founder, Sociology of Style, & author, Startup Your Life @annaakbariMadonna Bolano, group VP, head, human resources, Applied Materials @applied_blogDr. Amy Cooper Hakim, founder, The Cooper Strategic Group, & author, Working with Difficult People @amycooperhakimEMCEE: Divya Ghatak, chief executive officer, Forge, & board member, Watermark @wtrmrk

SESSION II BREAKOUT SESSIONS11:30 A.M. – 12:30 P.M. PLEASE SEE BREAKOUT SESSION KEY AT THE BOTTOM OF THE NEXT PAGE

17#WatermarkConf

CAREER ADVANCEMENT - Update Your Blueprint for Advancement (POE) .....................................................................Meeting Room 211To get ahead, even the most talented professionals cannot rely on their achievements and abilities alone. Career planning is a necessity, and strategies should include both skill-expanding and relationship-building steps. This session offers practical advice from a panel of highly ac-complished professionals on what you can do daily to get where you want to go. Author Bonnie Marcus leads this conversation, going beyond the typical advancement tips to help you identify opportunities, better understand office politics, and make an impact to propel your career to the next level.

THOUGHT LEADER: Bonnie Marcus, author, The Politics of Promotion @selfpromotePANELISTS: Amy Flood, vice president, public affairs, Gilead Sciences, Inc. @gileadsciencesKristen Hedstrom, director, health economics & market access, neuromodulation, Boston Scientific @bostonsciJ. Kelly Hoey, investor & author, Building Your Dream Network @jkhoeyEMCEE: Lesley Stolz, PhD, head, JLABS Bay Area, Johnson & Johnson @jnjcares

LEADERSHIP - Leading by Inclusion (POE) ...........................................................................................................................Meeting Room 212To lead with a focus on inclusion will impact our work in the conference room, in the boardroom, and beyond. Inclusive leadership affects who we hire and mentor, how we speak and listen, and what goals we set, review, and reward. Join this group of high-profile professionals for some refreshing insights on inclusive leadership. Together we will discuss what works, what doesn’t, and what to watch out for as we broaden our leadership behaviors to create inclusive workplaces where all employees can thrive.

THOUGHT LEADER: Lori Nishiura Mackenzie, executive director, Clayman Institute for Gender Research, Stanford University @lorinmackenziePANELISTS: Molly Q. Ford, senior director, global equality programs, Salesforce @salesforcePat Milligan, senior partner, Mercer @mercer @pat_milligan1Rajat Mishra, vice president, worldwide services strategy & innovation, Cisco @ciscoservicesEMCEE: Tina Sandford, managing director, HR operations, policy, & projects, Silicon Valley Bank @svb_financial

TRANSITIONS - Are You Ready to Be Self-Made? (LP) ......................................................................................................Meeting Room 210EFDo you have what it takes to be an entrepreneur? Being self-made is not just about the potential for financial independence, but financial empowerment is where it begins. It means getting out of survival mode, where you are one problem away from catastrophe. It means changing your mind-set from instant gratification to goal orientation. It means being able to sleep at night without worry. How do you get there? Nely Galán will share her story and research from interviewing hundreds of self-made women to find out what it takes. Come learn how to not only become self-made but to inspire change in those around you!

SPEAKER: Nely Galán, first Latina president of a US television network (Telemundo), Emmy Award–winning producer, & author, Self Made @nely_galan

EMCEE: Hayley Tabor, VP, global industry solutions, Dell EMC @dellemc

YOUNG WOMEN’S PROGRAM What’s Next: Life after High School (POE) ..........................................................................................................................Meeting Room 210ABYour high school years are formative in every sense—academic, social, spiritual, and emotional—but the choices you make after graduation will build the foundation for your career and your adult life. So what’s next? During this session, we will explore higher education, internships, and other career starters, relationships, first apartments, and more milestones on the road to adulthood. Participants will leave this session with new ideas about how to make the most of their twenties and beyond.

THOUGHT LEADER: Kelly Williams Brown, author, Gracious and Adulting @thegraciousbookPANELISTS: Kirstin Early, research scientist, Oath @oathJess Lahey, author, The Gift of Failure @jesslaheyAnarghya Vardhana, senior associate, Maveron @maveron @anarghya503EMCEE: Ana Corrales, VP, Google Store, and operations, Alphabet, & board member, Watermark @wtrmrk




SESSION II BREAKOUT SESSIONS11:30 A.M. – 12:30 P.M. PLEASE SEE BREAKOUT SESSION KEY AT THE BOTTOM OF THE NEXT PAGE


CAREER ADVANCEMENT - What No One Tells You about Negotiating (W) ...................................................................Meeting Room LL20Many people avoid negotiating, fearing conflict or even failure. But if the goal of negotiating is to reach agreement, forget “winning” and focus instead on communication, cooperation, and collaboration. Amy Trask, who went from Raiders intern to the first female CEO of an NFL team, knows how to make a deal and will change the way you think about sitting down to negotiate. The author of You Negotiate Like a Girl: Reflections on a Career in the National Football League shares her personal story and hard-earned wisdom about coming to an agreement. Attendees will leave this workshop with a new perspective on negotiation and renewed confidence in their ability to advocate for themselves and on behalf of others.

SPEAKER: Amy Trask, former CEO, Oakland Raiders, and author, You Negotiate Like a Girl @amytraskEMCEE: Shannon Audino, area vice president, solutions consulting, Medallia @medallia

PERSONAL DEVELOPMENT - We Need to Talk (W) ................................................................................................ Meeting Room LL21ABC“We need to talk.” These may be some of the most dreaded words ever spoken in an office or over the dinner table. But in our personal and professional lives, civil discourse can be a potent tool to diffuse conflict, find understanding, and feel connected. As a radio host, Celeste Headlee has interviewed thousands of people on all sides of every equation. These years of experience give her a unique perspective on how to have a conversation with people who disagree with you. In this workshop—inspired by her new book We Need to Talk and her wildly popular TED Talk—she offers simple tools that anyone can adopt to turn a difficult conversation into a productive one.

SPEAKER: Celeste Headlee, radio host and author, We Need to Talk @celesteheadleeEMCEE: Deary Paul Duffie, senior director, diversity and inclusion, Genentech @genentech

LEADERSHIP - The Language of Leadership (POE) .................................................................................................... Meeting Room LL21DEFWords can carry enormous weight, influencing our perceptions of people and even their leadership potential. Research shows that the words chosen to describe women leaders may vary from the way male peers are described for the same level of performance. Examining the bias em-bedded in our words, this session will change the way you describe yourself and others. Led by Lori Nishiura Mackenzie, this panel of experts will provide strategies to choose your words wisely when advocating for organizational talent and communicating your strengths as a leader.

THOUGHT LEADER: Lori Nishiura Mackenzie, executive director, Clayman Institute for Gender Research, Stanford University @lorinmackenzie PANELISTS: Tonya J. Long, senior director, program & products operations, Akamai @akamaiPatty McCord, former chief talent officer, Netflix, & author, Powerful @pattymccord1Cindy Solomon, president & CEO, Cindy Solomon & Associates, & board member, Watermark @wtrmrkEMCEE: Vicki Mealer-Burke, chief diversity officer, Qualcomm @qualcomm

CAREER ADVANCEMENT - Forging Powerful Relationships: Networking to Where You Want to Go (W) .............................. Ballroom 220BEffective networking can help you accomplish your ambitions, land your dream job, and build a lasting career. In this hands-on workshop, acclaimed networking expert J. Kelly Hoey cuts through the networking noise and presents innovative strategies to start building strong rela-tionships—the genuine, mutually beneficial, enduring kind. Workshop attendees will learn creative and simple ways to connect before taking part in some active networking with other participants.

SPEAKER: J. Kelley Hoey, investor & author, Build Your Dream Network @jkhoeyEMCEE: Clare Markovits, chief of staff, chief digital office, Cisco @cisco

EMERGING PROFESSIONALS - We Persist: Building Resilience for Success (POE) ..................................................................Ballroom 220CAn unexpected stumble or fall can throw off our careful planning and feel like a defeat. But a setback can also unleash creativity, provide new opportunities, and strengthen resolve: key ingredients for success. Using real-life experiences, this engaging discussion will help you discover how facing challenges can help you build grit, grow professionally, and reach your goals. Whether you are bouncing back from a personal or work-related disappointment, attend this session to learn how to become more resilient and, ultimately, successful.

THOUGHT LEADER: Jess Lahey, author, The Gift of Failure @jesslaheyPANELISTS: Anna Akbari, author, Startup Your Life @annaakbariMark Brillhart, senior vice president, supply chain operations, Juniper Networks @junipernetworksSusan Reid, managing director & global head, diversity and inclusion, Morgan Stanley @morganstanleyEMCEE: Michelle Hare, manager, national sponsorships, State Farm Insurance @statefarm

CAREER ADVANCEMENT - ENCORE: The Balance Quest: Building a Life That Works for You (W) ................................Meeting Room 211“Having it all” has become the subject of much debate, with passions running high in all directions. And with such a wide spectrum of priori-ties, workloads, and resources, it is impossible to define “life balance” for all women. But what if the equation were different altogether? What if there were a recipe for giving you more time to do what is important to you? Time management expert Laura Vanderkam will share time management strategies that may make the difference between just hanging on and possibly feeling like you are “having it all.”

SPEAKER: Laura Vanderkam, author, I Know How She Does It @lvanderkamEMCEE: Derek DeWinter, partner & president, DeWinter Group and board member, Watermark @wtrmrk

SESSION III BREAKOUT SESSIONS3:00 P.M. – 4:00 P.M. PLEASE SEE BREAKOUT SESSION KEY AT THE BOTTOM OF THE NEXT PAGE

19#WatermarkConf

LEADERSHIP - A Conversation on Sponsorship for Men and Women (POE) .......................................................................Meeting Room 212Women with leadership aspirations need advocacy from men and women in positions of power. In other words, they need a sponsor. A mentor can help define a dream, but a sponsor doesn’t stop until the dream has been realized. These mutually beneficial relationships are especially critical at transition points; a great sponsor can help remove obstacles, reveal opportunities, and make talent visible to key leaders. Whether you are looking to increase diversity and satisfaction at your company or to inspire meaning or momentum in your career, join this essential conversation about allyship, advocacy, and what it takes to find and become a sponsor.

THOUGHT LEADER: Dr. Laura Sherbin, co-president, Center for Talent Innovation @laurasherbinPANELISTS: John China, head, technology banking, Silicon Valley Bank @svb_financialAdriana Gascoigne, founder & CEO, Girls in Tech @afgascoigneRachel Herrick Kassabian, intellectual property litigator, Quinn Emanuel Urquhart & SullivanEMCEE: Mary Bui-Pham, VP, global operations, media brands, & products, Oath @oath

PERSONAL DEVELOPMENT-ENCORE: Retire with Enough Money: Strategies for Making Your Money Last (W) .........Meeting Room 210EFWith ever-changing policies on retirement planning, it’s tempting to put off saving for retirement until there is a clear path to follow. Do you invest safely knowing that the money will be there, but might not be quite enough? Or do you invest more aggressively in the hopes that you have more money to spend later in life? Labor economist and nationally recognized expert in retirement security Dr. Teresa Ghilarducci will help you cut through the confusion and misinformation with a strategy to help you achieve what you are planning for in your retirement savings. Her program will explain:

• What a person or household needs to have saved;• How much to expect from Social Security; and• How to make your money grow between now and then.

There are no gimmicks or magical thinking in this presentation—just valuable recommendations that will make attending this session a wise investment.

SPEAKER: Teresa Ghilarducci, professor, director at Schwartz Center for Economic Policy Analysis, The New School for Social Research, & author, How to Retire with Enough Money @tghilarducci

EMCEE: Nicole Ward, western regional director, BDO USA LLP, & board member, Watermark @wtrmrk

TRANSITIONS – ENCORE: Are You Ready to Be Self-Made? (LP) ...................................................................................Meeting Room 210ABDo you have what it takes to be an entrepreneur? Being self-made is not just about the potential for financial independence, but financial empowerment is where it begins. It means getting out of survival mode, where you are one problem away from catastrophe. It means changing your mind-set from instant gratification to goal orientation. It means being able to sleep at night without worry. How do you get there? Nely Galán will share her story and research from interviewing hundreds of self-made women to find out what it takes. Come learn how to not only become self-made but to inspire change in those around you!

SPEAKER: Nely Galán, first Latina president of a US television network (Telemundo), Emmy Award–winning producer, and author, Self Made @nely_galan

EMCEE: Karineh Khachatourian, partner, Duane Morris LLP, & board member, Watermark @wtrmrk




SESSION III BREAKOUT SESSIONS3:00 P.M. – 4:00 P.M. PLEASE SEE BREAKOUT SESSION KEY AT THE BOTTOM OF THE NEXT PAGE


In partnership with our sponsors, the Watermark Conference for Women is proud to bring back its Young Women’s Program, which provides high school junior and senior girls with the opportunity to attend the Conference and partic-ipate in a seminar track designed especially for them.

This unique program enables our next generation of leaders the opportunity to hear from dynamic speakers, exchange ideas and begin to chart their own paths. Please take a moment to acknowledge the young women in attendance as you travel the halls of the convention center today. You may be sharing your experience with future teachers, doctors, authors, CEOs or even a president!

Both sessions take place in MR 210AB

10:00 a.m. – 11:00 a.m. Every Body Is Beautiful: A Healthy Self Image for All Shapes & Sizes (W)A sense of self is ever changing, but one thing remains constant: our overall wellness depends on a healthy self-image. Author and yoga instruc-tor Jessamyn Stanley is well-known for her body positive image, but her inspiring self-confidence was hard won. She discusses her life, yoga, and the moment by moment work of addressing emotional and physical barriers. This unique workshop will include a seated movement and breathing exercise. Speaker: Jessamyn Stanley, body-positive advocate & author, Every Body Yoga @jessnotjazzEmcee: Stacey Clark Ohara, global head, diversity & inclusion and Juniper Networks Foundation Fund, Juniper Networks @junipernetworks

11:30 a.m. – 12:30 p.m. What’s Next: Life After High School (POE)Your high school years are formative in every sense—academic, social, spiritual, and emotional—but the choices you make after graduation will build the foundation for your career and your adult life. So what’s next? During this session, we will explore higher education, internships and other career starters, relationships, first apartments, and more milestones on the road to adulthood. Participants will leave this session with new ideas about how to make the most of their twenties and beyond. Thought Leader: Kelly Williams Brown, author, Gracious and Adulting @thegraciousbookPanelists : Kirstin Early, research scientist, Oath @oath Jess Lahey, author, The Gift of Failure @jesslahey Anarghya Vardhana, senior associate, Maveron @maveron @anargya503Emcee: Ana Corrales, VP, Google Store and operations, Alphabet & board member, Watermark @wtrmrk

PARTICIPATING SCHOOLS AND ORGANIZATIONS:

YOUNG WOMEN’S PROGRAM 10:00 A.M. – 11:00 A.M. & 11:30 A.M. – 12:30 P.M.

Academy of Our Lady of PeaceAIWA - SF

Amador Valley HighAragon High School Society of Women Engineers (SWE)

Black Girls in CODECalero High School

Del Mar High SchoolEast Bay Awis

ESUHSD - James Lick High SchoolESUHSD - Independence High School

Girl Up San Fransisco Girls Inc. of The Island City

I Rise IncScotts Valley High School

The Harker SchoolYerba Buena High School

Stanley Ohara Brown Early Lahey Vardhana Corrales

39#WatermarkConf

AUTHOR SIGNINGS LOCATED IN THE EXHIBIT HALL OPEN ALL DAY

Signings will take place in the area next to the Book Store

11:00 a.m. – 11:30 a.m.Kim Azzarelli

Courtney CarverTeresa Ghilarducci

Therese HustonJennifer Mueller

Wendy SachsJessamyn Stanley

Amy Trask Laura Vanderkam

Cy WakemanRobin Wolaner

12:30 p.m. – 1:00 p.m.Anna Akbari

Kelly Williams BrownNely Galán

Amy Cooper HakimCeleste HeadleeJ. Kelly Hoey

Bonnie MarcusPatty McCordCaroline Webb

Jen Welter

4:00 p.m. – 4:30 p.m.Anna AkbariNely Galán

Teresa GhilarducciCeleste HeadleePatty McCord

Amy TraskLaura Vanderkam

4:40 p.m. – 5:00 p.m.

Kathy Strahs

BOOKSTORE BROUGHT TO YOU BY

SPONSORED BY


Gilead and the Watermark Conference for Women are thrilled to offer the 2018 Career Pavilion. Join us for intimate and unique opportunities to best position yourself on the job, enhance your career skills and network with peers. Don’t miss out on these offerings!

COACHES CORNER 7:30 a.m. – 5:00 p.m.*The Coaches Corner program is designed to give Conference attendees an opportunity for one-on-one “speed coach-ing” sessions. You will be paired with a coaching professional or with a coach from the International Coach Federation (ICF). This is a great private opportunity to take what you learned at the Conference, turn it into action and take your career to the next level. Using valuable hands-on tools and exercises, participants learn how to advance your career by exploring topics relevant to your situation including: • Interviewing tips • Maneuvering career transitions • Negotiating a raise • Asking for that promotion • Engaging in a job search • Seeking and attaining board positions • And much more!

*Coaches will not be available during the opening and lunch keynote sessions.

CAREER PAVILIONLOCATED IN THE EXHIBIT HALL OPEN ALL DAY

Sahar Azarabadi, Anthos SolutionsRob Balaam, Balaam CoachingFlorian Brody, Resilience CoachingLisa Burque, Forward Focus CoachingKym Cadle, Pure AmbitionWendy Edelstein, Changeover CoachingCarolyn Godfrey, Evolve ConsultingLaura Gooler, VarianAnne Hamersky, Anne Hamersky CoachingSara Hart, HartcomLalia Helmer, Luminis CoachingBarbara Koeth, Confident Choices CoachingSuzanne Mansell, Avant ConsultingBrandon Maslan, Advancing Women Executives

Melanie Menard Kristen Norrine, Kristen Norrine Co-Active CoachingShachi Patel, Setu Coaching & ConsultingLeslie Peay DuBridge, Pivotal Turns Coaching & WellnessCarol Pugh, Carol Pugh CoachingManoj Ramanan Viswanathan, Manoj AcademyKathy Ryan, Positive Outcome Coaching & ConsultingDana Schroeder, Bariatric WisdomJoie Seldon, EQ LeadershipDawn Sharifan Megan Sullivan, Knock, LLCElena Vassilieva

NOTE: Coaches listed are those confirmed as of print date and are subject to change.

SPONSORED BY

41#WatermarkConf

RESUME REVIEW 7:30 a.m. – 5:00 p.m.*

HR and career service experts will be providing free resume critiques. Don’t miss this opportunity to have a seasoned pro give your resume a checkup and help you market yourself better in the ever-changing job market!

*Reviewers will not be available during the opening and lunch keynote sessions.

Michelle Alvarez, ConnextAndrea Anyanwu, Skyline College Ines Barbosa, Mills CollegeEdward Beanes, California State University, East BayDean Boger, GileadJuli-Anne Brockway, University of San FranciscoBecky Charvat, QuantcastDeborah Choi, University of San FranciscoImee Diego DuBose, Stanford UniversityShandy Dunn, ConnextHeather Gardley, California State University, East BayMichelle Gomez, ConnextSunaina Gulati-Ruh, Santa Clara University Leila Hadzic, GileadSylvia Head, California State University, East BayAvideh Jada, GileadTrish Kalbas-Schmidt, Santa Clara University Alexandra Kaplan, Skyline College Ellen Kelly Daley, University of San FranciscoErica McCloud, GileadJohn McFall, GileadDebbie Nishiiima, GileadLori Roccereto, ConnextJennifer Rowland, Stanford UniversityAngela Schmiede, Menlo CollegeAbby Scott, Haas School of Business, University of California, Berkeley Carly Shelar, ConnextRené Siegel, ConnextLeticia Wiesner, Opportunity Junction Lavinia Zanassi, Skyline College

NOTE: Reviewers listed are those confirmed as of print date and are subject to change

CAREER PAVILIONLOCATED IN THE EXHIBIT HALL OPEN ALL DAY

SPONSORED BY


• Charge your devices, network, catch up on emails, or relax in comfortable lounge seating

• Interact with our recruiters and grab a cup of coffee

• Have a professional headshot taken and learn more about our house of brands

LINKEDIN PROFILE MAKEOVER WORKSHOPSDon’t miss your chance to attend LINKEDIN PROFILE MAKEOVER WORKSHOPS to perfect your networking skills. Featuring AMANDA HEALY, award-winning B2B marketing demand generation leader and social media ex-pert. @amanda_healy

11:00 A.M. – 11:45 A.M.12:30 P.M. – 12:50 P.M.3:00 P.M. – 3:45 P.M.4:00 P.M. – 4:45 P.M.

Making LinkedIn Work for YOU!Do you have a LinkedIn profile simply because you feel you ought to? Or have you been meaning to set one up but don’t know where to start? Chances are that even advanced users of LinkedIn are not maximizing the platform to its fullest. With careful curation, it can be one of the most powerful tools in your marketing arsenal, enabling new opportunities, driving new business and partnerships, and allowing you to position yourself as a thought leader in your respective field. In these sessions, social media expert Amanda Healy will show LinkedIn novices and vets alike the tips and tricks to get LinkedIn to do the work for you. Learn how to in-crease your profile strength, strategically grow your network, boost your SEO value, and much more. Discover how investing less than an hour per week can pay big dividends in achieving your personal and professional aspirations. Have your LinkedIn profile open on your device and follow along in real time!

SOCIAL HUB LOCATED IN THE EXHIBIT HALL OPEN ALL DAY

SPONSORED BY


TECH ROUNDTABLES Tech roundtables aim to address conference attendees’ diverse needs and interests as related to technology and inno-vation. These roundtables offer an intimate setting to ask questions and share best practices about staying nimble in the constantly changing digital landscape. Led by an expert facilitator, roundtables are discussion-based and will not feature a formal presentation. This ensures each conversation is truly personalized and allows attendees to ask questions relevant to growing their unique skillsets.

Roundtables are limited to ten people per topic and are available on a first come, first served basis. We encourage attend-ees to arrive early to guarantee a spot. Each roundtable will be offered a total of three times so that attendees may partici-pate in multiple discussions and to ensure that participants have another opportunity to join should a table fill up fast.

ROUNDTABLES WILL TAKE PLACE AT THE FOLLOWING TIMES IN THE EXHIBIT HALL:3:00 P.M. – 3:30 P.M. 3:35 P.M. – 4:05 P.M. 4:10 P.M. – 4:40 P.M.

Agility, Growth, and Curiosity-Driven Social MediaAre you running your company’s social media even though you lack a background in writing, design, or visual marketing? Come strengthen your storytelling muscles with filmmaker Mimi Schiffman of Oracle, a company that is redefining content creation trainings and expectations to keep pace with the changing social media ecosystem. Learn to use your skills and experience to create clever story structures, surprising visuals, and unique messaging to keep your audience engaged. Social

media managers of all levels, bring your questions about staying agile as platforms, tools, and audiences change. Speaker: Mimi Schiffman, content creator, global social media, Oracle @mimischiffman @oracle

Crowdfunding Best PracticesCrowdfunding has emerged as a viable way for creative entrepreneurs to raise a lot of money within a short amount of time from individuals who are willing to offer their support. What are the keys to creating a successful campaign? Join award-win-ning author and publisher Kathy Strahs, who has successfully funded two projects on Kickstarter, for a deep dive into the world of crowdfunding. Get realistic insights into what it takes to prepare for a campaign and explore examples of best

practices and common pitfalls. Leave this session inspired to kick-start your own creative endeavor. Speaker: Kathy Strahs, cookbook author, blogger, & founder, Burnt Cheese Press @kathystrahs

Jump into Social!Want to join the social revolution but don’t know where to start or how to find the time? Stop dipping your toe in, and join us as we share how to safely and easily jump into this new world of professional social media. This discussion will provide you with easy-to-implement strategies and best-practice steps for launching your professional profiles online using LinkedIn and Twitter. We’ll cover the basics of setting up your online presence, connecting to your existing network, and growing your contacts.

Speaker: Bonnie Grant Petrich, senior director, sales development, Dell EMC @dellemc

TECHNOLOGY PAVILION LOCATED IN THE EXHIBIT HALL OPEN ALL DAY

THE PERFECT SPOT TO RECHARGE AND CONNECT!

STOP BY THE DELL BOOTH #507

FOR YOUR PERSONALIZED

CARICATURE

SPONSORED BY

45#WatermarkConf

Parenting in the Digital AgeDo you worry about what your kid is doing online? Are you struggling to explain the difference between credible sources and “fake news”? Are you unsure about how to talk to your kids about all of this? During this roundtable session, Facebook’s Lisa Poon takes you through a discussion of the ins and outs of “parenting in a digital age.” You’ll receive actionable tips on privacy settings, digital family contracts, and how to engage with your kids in a way that makes them feel empowered and also safe online.

Speaker: Lisa Poon, benefits program manager, Facebook @facebook

Storytelling across Mediums: Brand Cohesion & Narrative for EntrepreneursYour brand is essential to your business’s success. It can share your values, differentiate you from your competitors, inspire customer loyalty, and drive your sales to new heights. A strong brand depends on a compelling, cohesive narrative, but with multiple print and digital mediums, it can be a struggle to stay unified. Creative director and designer Suzanne Shade’s work can be seen in Minted’s brand evolution, Vmware’s brand narrative, and the soon-to-be-unveiled brand identity for the blog SF Girl by the Bay. In this

roundtable, she discusses thoughtful strategy, context, and cultural trends to help you integrate your brand narrative across mediums. Speaker: Suzanne Shade, creative director, SF Girl by the Bay

The Most Powerful Assessment You’ll Ever Take: Strengths-Based Career DevelopmentAre you working to your strengths? Research demonstrates that individuals who are working to their strengths are six times as likely to be successful in their roles and three times as likely to say they have a high quality of life in general. HR specialist Anne Elkin has used a simple online tool in executive onboarding, team development, and her own career journey. Join this interactive roundtable discussion to learn how you can uncover, articulate, and leverage natural areas of talent in order to

maximize personal effectiveness and performance.Speaker: Anne Elkin, vice president, human resources, Qualcomm @qualcomm

The Next Generation of Digital Payments for Small-Business OwnersWith digital commerce constantly changing, it can be overwhelming for a small business owner to figure out which payment technologies can future-proof them and deliver the best checkout experience for their custom-ers. Join MasterCard’s Adam Granoff and Stripe’s Sarah Heck for a conversation about the different commerce experiences available today, and why offering consumers a variety of payment choices is critical. Participants

will learn about the balance between great customer experience and payment security, how to optimize sales in various commerce channels, and how to minimize cart abandonment. Speakers: Adam Granoff, senior vice president, digital partnerships, MasterCard @mastercard & Sarah Heck, head, external affairs & new markets, Stripe Atlas @sarahkheck @stripe

Using Video Like a Pro to Grow & Scale Your BusinessDid you know that audiences are ten times more likely to engage, embed, and share video content, skyrocketing traffic for your brand or business? Making videos can be fun and rewarding, but, at the start, it can also be overwhelming. In this round-table, Emmy-nominated television producer, digital strategist, and consultant Andrea Corson will help you master the art of short and engaging video for your website and social channels. You’ll learn how to get your videos from conception to publica-

tion and the tools and strategies needed along the way to create and promote seriously impressive video.Speaker: Andrea Corson, television producer, digital strategist, & consultant, Video Pop @lalabeljunkie

You: The BrandWhether you know it or not, you already have a personal brand: the reputation and personality that precedes you at work. To advance your career and develop as a leader, building your personal brand is key. In this roundtable, we will discuss how to intentionally build your personal brand in person and online. Shilpi Sharma, co-founder and CEO of Kvantum, will discuss lessons she’s learned about personal branding (and rebranding) on the road to success.

Speaker: Shilpi Sharma, co-founder & CEO, Kvantum @shilpi_sv

What’s in It for Them? Leading Innovation through EmpathyYour innovative project can achieve cross-organization success, but how do you get support when your colleagues have other priorities? Start by thinking of how a successful outcome can benefit those colleagues. Dr. Nicola Peill-Moelter, Akamai’s one-person-team corporate sustainability officer, will share examples of how she uses this empathic approach to successfully execute sustainability initiatives. Whether you are working with virtual teams, remote colleagues, or associates across the hall, join this roundtable to explore how you can apply this approach to achieve faster and better outcomes for your projects.

Speaker: Nicola Peill-Moelter, corporate sustainability officer, Akamai Technologies @akamai


We work hard each year to bring you a wonderful group of local and national businesses, all owned by women. Join the conference in our commitment to supporting these women—today and throughout the year! See pages 49-50 for a full listing of exhibitors in this area.

QVC & zulily PRODUCT SEARCH 7:30 a.m. – 4:30 p.m.Join us throughout the day for this unique opportunity to watch an amazing group of entrepreneurs pitch their big ideas to the panel of experts from QVC & zulily. Presenters will receive instant feedback from the panel, plus the chance to get their product noticed by the world’s leading video and e-commerce retailer!

If you’ve already signed up, please check in a few minutes prior to your allotted pitch time. If you haven’t yet booked a pitch slot, join us after 4pm for first-come, first-served pitch opportunities. Open audience seating is available through-out the day – sit for a few minutes and cheer on local entrepreneurs!

SMALL BUSINESS ROUNDTABLES Led by expert facilitators, roundtables offer an informal and intimate setting to share best practices around a very focused and specific topic within the small business and entrepreneurial spaces. Roundtables are discussion based and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant to their needs. Roundtables are limited to ten people per topic and are first-come, first-served. We encourage you to come early to guarantee your spot. However, we will offer each roundtable a total of three times to give attendees the opportunity to participate in multiple discussions on different topics and ensure that participants have another opportunity to join should a table fill up fast.

ROUNDTABLES WILL TAKE PLACE AT THE FOLLOWING TIMES: 3:00 P.M. – 3:30 P.M. 3:35 P.M. – 4:05 P.M. 4:10 P.M. – 4:40 P.M.

Building Credibility as a LeaderSuccessful leaders are trusted by their teams, who depend on them for their expertise, transparency, and smart decision making. However, credibility is hard to earn and easy to lose. Whether you are an emerging leader building a new team or an established one looking to boost your credibility, join this roundtable to learn about owning your vision and building trust and respect to make that vision a reality.

Speaker: Susan Repo, corporate treasurer & VP, finance, Tesla, Inc. @tesla

Getting Started with EntrepreneurshipTaking the first step is often the hardest part of entrepreneurship. Where do ideas come from? How do you tell if it’s a good one? Do you know if being a founder is the right path for you? Venture capitalist turned social entrepreneur and start-up advis-er Singari Seshadri will lead a discussion on finding and validating ideas and taking your concept to launch using design thinking and lean start-up frameworks. Come learn more about entrepreneurship as a career path.

Speaker: Singari Seshadri, associate director, Stanford Venture Studio @singaris

WOMEN-OWNED BUSINESS MARKETPLACELOCATED IN THE EXHIBIT HALL OPEN ALL DAY

Rachel Boesingprogram host, QVC

Anna Bakerglobal merchandising strategy

& category development, QVC

Lorraine Beltranmerchandising manager, zulily

Lori Twomeychief merchant,

zulily

Bridget Lovedirector, apparel

merchandising, QVC

47#WatermarkConf

Make Small Business Financing Work for YouWhether you are a novice or seasoned entrepreneur, financing your business is most likely top of mind for you. Having the right funding strategy for your business is critical to getting your business off the ground and in flight. Obtaining funding can be a daunting process, but it doesn’t have to be! You’ll improve your chances of success by brushing up on the essentials. Learn key financing terms and the core elements to consider as you

explore small business financing options. Understand how to evaluate rates and terms, how repayment structures work, what your total cost of borrowing is, and how to manage your business’s cash flow. You will walk away from this session with tips and resources to help you take command of the financing process and put that money to work! Speakers: Mana Sopheak & Somie Park, client advisers, small business, Lending Club @lendingclub

Negotiating 101Study after study suggests that women are disinclined to negotiate. But if you don’t ask, how will you ever get what you want? Dorit Perry is an international attorney with over twenty-five years of experience in business communications, negotiation, and conflict resolution. Join this roundtable to learn more about persuasion, influence, and how to communicate what you want. Par-ticipants will leave with practical tools and phrases to use when the opportunity arises to start the conversation and make a deal.

Speaker: Dorit Perry, attorney & adjunct professor of law, Santa Clara University @santaclarauniv

Overcome Bias to Get Your Start-up FundedNew research suggests that unconscious bias among venture capitalists is keeping female entrepreneurs from securing more funding. In 2016, industry data shows that women-led start-ups received $1.46 billion—a fraction of the $58.19 billion for start-ups led by men. As a venture capitalist, Maveron’s Anarghya Vardana invests in consumer frontier-tech companies com-mercializing AI, VR, robotics, food tech, and drones. She shares her thoughts on how to overcome gender bias when seeking

funding, from positioning your start-up to the language you use to answer questions. Speaker: Anarghya Vardhana, senior associate, Maveron @anarghya503 @maveron

Persuasive Communications for Small Business OwnersPersuasive communication is essential for small business owners, though our messages aren’t always as consistently compelling as they could be. During this roundtable we’ll discuss why people choose to listen to—or ignore—you; how to read the room in order to better influence your intended audience; framing your communication in a way that highlights the benefit to them; and the small though vital communication traits required to be persuasive, including effective word choice, confident body

language, and a strong voice. Speaker: Hope Timberlake, founder, Forté Consulting @timberlakecomm

So You Want to Serve on a Nonprofit Board?Serving on a nonprofit organization’s board of directors can be a meaningful way to give back to the community. By sharing your expertise, contributions, and connections, you can further a nonprofit’s mission while also providing opportunities to stretch your skillset and network authentically. Join this roundtable discussion to learn about board responsibilities, govern-ance, and fund-raising, as well as how to successfully find a seat and serve on a nonprofit board of directors.

Speaker: Gail Hunter, VP, public affairs & event management, The Golden State Warriors @warriors

Successful Collaborations, Inside and OutFor your business and workplace, collaboration is a core competency, a competitive advantage, and a critical factor in your success. What does it take to collaborate effectively within your organization and with outside partners? Phoenix Consulting CEO Norma Watenpaugh helps companies achieve results through strategic partnerships that can accelerate revenue, open up new markets, and ignite innovation. Participants in this roundtable will learn how to foster a culture of collaboration within

their company and key partnerships, including the skills, tools, and behaviors needed for success. Speaker: Norma Watenpaugh, founding principal & CEO, Phoenix Consulting Group @normawat


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TECHNOLOGY PAVILION sponsored by

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WOMEN-OWNED BUSINESS MARKETPLACE

COMMUNITY PAVILION

AUTHORSIGNINGS

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Conference for WomenFebruary 1, 2017

San Jose McEnery Convention Center San Jose, California.

Dell Technology Pavilion

Gilead Career Pavilion

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Conference for WomenFebruary 1, 2017

San Jose McEnery Convention Center San Jose, California.

Dell Technology Pavilion

Gilead Career Pavilion

Ericsson Community Connection

Pavilion

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49#WatermarkConf

Adobe..............................................................................203adobe.com/careers

Akamai Technologies .......................................................501akamai.comVisit us to learn about AkamaiGet cool swag & meet our team

Amgen ............................................................................111careers.amgen.comDiscuss careers in biotechNetwork with our leaders

APICS Santa Clara Valley ................................................707apics-west.orgCertification in Supply ChainWorld renown programs

Applied Materials ............................................................302appliedmaterials.comVirtual Reality Experience

Argent .............................................................................624argentwork.comFunctional Women’s [email protected]

Arm .................................................................................308arm.comArchitects of PossibleSee demos & learn about Arm

barkTHINS ....................................................................221barkthins.comCome sample barkTHINS...It’s Snacking. Elevated.

Better Up ........................................................................601betterup.coEmpower yourself with a coachto accelerate your success.

BMW Dealer Careers ......................................................315BMWDealerCareers.comRedefining Opportunity in Auto

CCRM San Francisco ......................................................529ccrmivf.com/sanfranciscoLeaders in FertilityTreatment1060 Marsh Rd, Menlo Park, CA

Counsyl ...........................................................................107counsyl.comJoin CounsylBuild something vital.

Dell .................................................................................401dell.com

Equinix ...........................................................................109equinix.comHave a passion for winning?Come Grow with Equinix!

Flutter Eyewear ...............................................................524fluttereyewear.comGorgeous readers. Let ourstylist find your perfect fit.

Gilead Sciences, Inc. ........................................................208gilead.com

Harvard Business School Executive Education.................607exed.hbs.eduEducating leaders who makea difference in the world.

J’Amy Tarr Outerwear .....................................................429jamytarr.comJ’Amy Tarr designs jackets,capes and coats for work.

Johnson & Johnson .........................................................209jnj.com

Kathy Kamei Designs ......................................................526kathykamei.comAccessories with a Vision toConnect and Empower

KIND Healthy Snacks ....................................................320kindsnacks.comEnjoy a complimentary KIND Bar

Kiran Rapal DDS, Inc. ....................................................630lovemysmile.netinfo.saratoga@lovemysmile.net408 844-0780

League of Women Voters of California ............................600cavotes.orgVoting resourcesRegister to vote

LendingClub ...................................................................300lendingclub.comAchieve financial wellness andsuccess through our platform.

Life Elements ..................................................................527LifeElements.comHand-crafted Natural Body CareMade in California

Living Big Travel .............................................................628LivingBig.orgInspired Adventures and Travelfor Women, by Women

EXHIBITORS AND BOOTH NUMBERS


Lufthansa Group .............................................................703lufthansa.comPartners with United Airlines

Luisa Spagnoli .................................................................533luisaspagnolistanford.com650-687-5827stanford@luisaspagnoli.com

Mastercard ......................................................................503mastercard.com

Medallia ..........................................................................206medallia.comJoin Voice of WatermarkShare your voice, win prizes!

Merck ..............................................................................201merck.comOn a quest for cures

Metro Man Gifts .............................................................532metromangifts.comSmart Gifting for Men800.745.9239

Mind in Motion ..............................................................531getyourmindinmotion.comInspirational Apparel [email protected]

ML Lifestyle Soleil hair tools ...........................................425soleilhairtools.comDiscover your hairProfessional hair tools & care

MM.LaFleur ...................................................................433mmlafleur.comTake the work out of dressingfor work.

Morgan Stanley ...............................................................104morganstanley.com/careers

NBC Bay Area ................................................................709nbcbayarea.comNBC Bay Area Chris Chmura Cons

Oath, Inc. ..........................................................Social HUBoath.comBuild Brands People Love

Oculus ............................................................................409oculus.com

Pax Ellevate Global Women Fund ...................................432paxellevate.comInvest in Women 800-767-1729Anne@[email protected]

Qualcomm ......................................................................410qualcomm.com

Ruby Ribbon - Susan Jones .............................................430RubyRibbon.com/SusanJonesShapewear - Bye Bye Bra!Women Sizes XS to 3X

Samsung ..........................................................................311samsungsemi.com

SKM Jewelers ..................................................................632skmcollection.comTrendy, Fashion Jewelrypriced from $10-$65

State Farm .......................................................................507LetsStartToday.comWrite a goal. Reach a goal.

Susie Os Handbags ..........................................................525susieoshandbags.comtasteful designer bags/[email protected]/310-200-1013

Tesla Inc. .........................................................................101tesla.com/careers

Thermo Fisher Scientific ..................................................102jobs.thermofisher.comStart Your Story Today!

Berkeley Part-Time MBA Program ..................................705haas.berkeley.eduMBA Options at Berkeley-HaasIn a convenient format for you

United Airlines ................................................................701united.comSee the latest in United newsand products! Spin the Wheel!

Watermark ......................................................................601wearewatermark.orgBecome a Watermark Member!Trial memberships available.

Wend Africa ....................................................................706wendafrica.comjolly@[email protected]

Willow ............................................................................528willowpump.comWillow Wearable Breast PumpNo tubes. No cords. No bottles

EXHIBITORS AND BOOTH NUMBERS


AKEYNOTE LUNCHEON SEATING HALL 2 & 3

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A117 A116 A115 A114 A113 A112 A111 A110 A109 A108 A107 A106 A105 A104 A103

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A1717 A1716 A1715 A1714 A1713 A1712 A1711 A1710 A1709 A1708 A1707 A1706 A1705 A1704 A1703 A1702

83#WatermarkConf

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B2106 B2107 B2108 B2109 B2110 B2111 B2112 B2113 B2114 B2115 B2116 B2117

23, 2018 - watermarkconferenceforwomen.org · amal clooney, international human rights attorney,...

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