23 jony ive quotes about design
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JONY IVEquotes about
DESIGN
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The best ideas start as conversations.
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If something is not good enough, stop doing it.
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There's no learning without trying lots of ideas and failing lots of times.
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A small change at the beginning of the design process defines an entirely different product at the end.
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If you are truly innovating, you don't have a prototype you can refer to.
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“ Good is the enemy of great.
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True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative.
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There is beauty when something works and it works intuitively.
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Simplicity is not the absence of clutter, that's a consequence of simplicity.
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Simplicity is somehow essentially describing the purpose and place of an object and product.
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“ The absence of clutter is just a clutter-free product. That's not simple.
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“ The nature of having ideas and creativity is incredibly inspiring.
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Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
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People's interest is in the product, not in its authorship.
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To design something really new and innovative you have to reject reason.
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“ We shouldn't be afraid to fail- if we are not failing we are not pushing.
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“ There are 9 rejected ideas for every idea that works.
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The computer industry is creatively bankrupt.
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What we don't include is as important as what we do include.
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People's interest is in the product, not in its authorship.
“
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“ What we make testifies who we are. People can sense care and can sense carelessness.
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“ 'Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
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I discovered at an early age that all I've ever wanted to do is design.
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Thank you for the inspiration...