23 Startling Social Media Statistics

Gartner predicts that by year’s end, more than 60% of Fortune 500 companies will “actively engage” customers with Facebook marketing, up from 20% in the fourth quarter of 2011

of the world’s online population is reached by social networking sites,

representing 1.2 billion users around the world

(Source: comScore)

82%

LinkedIn boasts more than 150 million

members, including executives from all 2011 Fortune 500 companies

(Source: LinkedIn)

Twitter has 140 million active users, who post a

total of 340 million tweets every day

(Source: The Next Web)

Nearly 1 in every 5 minutes spent online around the world is now

spent on social networking sites (Source: ComScore)

Only 25% of business-run social media accounts aredefined by meaningfulcustomer engagement and consistent content distribution (Altimeter Study)

of customers have used social media in the past year to get a customer service response17%

Of the seventeen percent:50%- Seek a response from a company to help you with a service issue48%- Praise a company for a great service experience 47%- Share information about your service experience with a broader audience46%- Vent frustration with a bad customer service experience43%- Ask questions of other users about how to get better service35%- Seek rec. from others about great service establishments33%- Praise an individual for providing a great service experience

(American Express 2012 Customer Barometer)

Most companies that use social

media use Facebook or

Twitter(Source: JD Power and Associates Study)

Customers who engage with companies over social media spend 20% to 40%

more money with those companies than other customers.(Bain & Company Report)

40% of the consumers who click the “like” button on a company’s Facebook

page do not think that their action should give that company the right to

market to them via their News Feed

An average of 460,000 new Twitter accounts are created

every day

Over a third of online respondents who interact with brands on the

internet do so to complain

17%

39%19%

5%

20%

Customers on Twitter

directly requesting assistance

voicing general discontent

voicing general praise

voicing a possible request for assistance

posting for other reasons

(Source: CSI/YouGov/Brandwatch Study)

of consumers use social media to seek information or to find

deals or recommendations

More than 20%

(Source: JD Power and Associates Study)

For customers the most widely adopted

type of social media is social network sites.

Facebook has the highest adoption rate, followed by LinkedIn.

(Source: JD Power and Associates Study)

Half of companies surveyed respond to

comments, regardless of whether they’re

positive, negative, or neutral

(Source: JD Power and Associates Study)

More than 25 % of global

companies have a closed wall on

Facebook(Source: SocialBakers Study)

55% of businesses

customer feedback provided over social

media

I-G-N-O-R-E

(Source: Satmetrix Study)

60% of customers feel companies have generally improved their response times

over social media channels

(Source: American Express 2012 Customer Barometer)

Global corporations are struggling to

manage an

business-related social media accounts

average of 178

(Source: Altimeter Study)

Facebook has over 845 million monthly active

users(Source: Facebook)

79% of European

86% of U.S.

online adults engage with social media

(Source: Forrester)

68% of customers in the UK and 61% of customers in France believe that

customer service departments should be responsible for social customer

service(Source: Eptica Study)

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