231 adrian stanleyssp_china101
TRANSCRIPT
SSP Annual Meeting 2007 – China 101
Adrian Stanley, CEO
The Charlesworth Group (USA)
History and Background
• Family firm - founded in 1928, printers
• Clients are society & commercial publishers
• Services; typesetting through to printing/binding, China Rights and licensing & China marketing
• Offices in UK, USA, and China, Beijing, Philadelphia & Wakefield/London
• Working in China since 1999, WTO 2001-02
• Lived in China for 4 years, developed business, 3 to 100+ staff, plus good friends for life
Scholarly Publishing in the
Chinese Marketplace
• Introduction - Why China
• Who are the players
• Steps to working there
• A few examples
• Summary
Why China – quick facts
•“There are currently 110 million
Chinese who are learning English
compared with roughly 50,000
Americans studying Chinese.”Kirk and Larsen, Far Eastern Economic Review 2005
What happens in research & development
& publishing is driven by China's top level
priorities.
Thomson ISI David Pendlebury ([email protected])
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CHINA-all fields
Why China
• 20% increase year on year Chinese going into
higher education/university last 4-5 years
• Requirements to publish, Lecturer (1), assistant
professor (5), masters (3) doctorate 3-5, survey by MOE/MOST
• Incentives to publish in western journals,
promote top research done in China.
• Growing R&D expenditure increasing, trade
surplus
Why- benefits to US publisher/society
• A key area for sales and growth (subs)
• Copyright situation much improved, extra
funding to buy legal copies (conference)
• Increase in Chinese authors, content of
value to western journals
• Scholarly communication is advanced if
all scholars have access to the widest
range of other scholars’ work
How we got started in 2000
• Market research, understanding
• Make relationships, open discussion, try out business models, and trust … identify a gap and need
• Develop business understanding and relationships
• Show you are there for the long term !
• Build a good team, on the ground
• Hard work …
Structure
Chinese
Government
Ministry of
Science and
Technology
(MOST)
Ministry of
Education (MOE)
Chinese
Academy
of Sciences
(CAS)
Universities
(most have at
least 1 journal)
Chinese Association
of Science and
Technology (CAST)
(190 societies
~1000 journals)
General
Administration
of Print and
Publications
(GAPP)
China National
Publications Import/
Export Corporation
(CNPIEC)
(and other importers)
Independent
publishers,
others
~200 research
institutes
(~1000 journals)
China University
Press Association
(>100 presses)
Higher Education
Press
Science Press
(>200 journals)
Who the players are
• Agents for print sales (CNPIEC akaBeijing Book, CEPIEC, Zhongke, WPC, world wide agents.
• Consortia, online sales, CALIS, NSTL, CAS, CASS, CAST.
• Pharma sales
• Larger publishers, Springer, Elsevier, Blackwell etc
• Libraries and end users
The agents
• Approximately 34, with licenses to import
• CNPIEC aka Beijing Book largest, organiser of BIBF (Sept) 70% market, importing over 100k books, 40k news paper/magazines & 30k periodicals
• Catalogues on CD, main titles in print, adverts
• Take part in Academic Journal road show
• CEPIEC (China Educational Publications Import & Export Corporation)
The Chinese Academy of Science
(CAS)
• CAS has 5 sections Mathematics, Physics, Chemistry, Earth Science, & Technology.
• CAS has 11 regional branches, offices are located in 20 provinces and municipalities throughout China.
• CAS has over 100 institutes, one university (the University of Science and Technology of China), one graduate school. HQ in Beijing
• Membership of the Academy represents the highest level of national honor for Chinese scientists.
• CAS has invested in or created over 430 science- & technology-based enterprises.
Online sales
CALIS (China Academic Libraries Information System)Comprised of academic libraries
Central negotiating, price per institution, libraries opt-in
Funding comes from libraries members, not CALIS
500 libraries, library members can opt in, may grow
Mission is to facilitate content acquisition for their members
NSTL (National Science and Technology Library)Comprised of research institutes and universities (non commercial)
Buys nation-wide or multi site access
Mission is to provide fair access across China
How to get started, What’s your journal
info, advantages and strengths
• Impact factors
• Journal ranking
• Number of issues and pages, pricing
• Aims and mission
• Key strengths
• Reasons to subscribe
• Consider putting in Chinese
What’s your current China info
• Do you know current Institutional subs
• Individual subs
• Online usage v’s print
• Chinese members
• Chinese authors
• Need knowledge to know potential & make
decisions in a changing market
Ways to work
• Passive sales, catalogues, mass market
• Online trials, lessons and marketing, usage
• Consolidate current sales, know their needs
• Targeted marketing, identify end users, call
campaign, email, website, adverts, attend
subject conferences
• Make connections with similar societies, be
aware of agendas and needs
• Local language
Ways to work, trials
• Know the players, agenda, pricing,
institutions, ways the consortia work
• Understand contracts, issues
• Have an idea about budgets and
expectations, what is your approach
• Challenges in China, access speeds,
search/meta data, perpetual access
Ways to work, after agreement
• Monitor online usage, cost per download,
librarians gate keepers
• Promote titles, help increase online
usage
• Look at other metrics, number of
authors, citations, rejections/feedback
• Example of science, & challenges in
China
A few examples of partnerships
• 2006, Springer and China’s Higher Education Press (HEP) began 5 year partnership to co-publish a series of 27 journals: Frontiers in Selected Publications from Chinese Universities. The first 12 journals, released in Jan 2006, cover biology, mathematics, physics, chemistry, mechanical engineering; electrical and electronic engineering; forestry; economics; education; history,
law & philosophy.
• Journal Department selects best papers, HEP/Charlesworth typeset/translate/print
• Springer Publish in English outside China on
SpringerLink, win win …
A few more examples
• Nature China … publish best research
from China and Hong Kong
• ESA, BioScience, special China issues
• Blackwell/Elsevier partnerships with
Chinese societies, author training
• AMA/Chest Chinese editions
• Rockefeller, research report
Lessons
• See the long term picture, allow time, lay firm foundations, note wages increasing in line with the west for senior key staff
• Have some good partners/people on the ground, trust
• Invest time, it can be hard, but worth it …
• Visits, took key staff from China to UK/US, vice a versa, build relationships, customs
• Reed Elsevier CEO 8 trips/yr
Summary, what to do
• Understand how China is having
an impact on your field of science
• Discuss knowledge/information strategy
• Plan visit/connections, see what subject conferences are taking place there
• Consider putting some content in Chinese
• Know the pitfalls, not all science good yet, communication, culture
Take a chance to Visit !
• Beijing International Book Fair (BIBF) 30th Aug – 3rd Sept
• Conferences/subject specific meetings
• CWG Publisher trip, includes seminar with the NSTL, China Academy of Science Library, CALIS Medical Presentation & reception with librarians
• Visit to a Chinese publisher, Chinese editors
• Presentation by GAPP (General Administration for Press and Publications) on policy issues in China
• Visit to Shanghai University and libraries
• Discussion/focus group sessions with end
users and librarians … more info at;http://www.charlesworth.com/newsflash~tour07
Summary
• Still developing, major player
• Take the long term view, strategy and policy …
watch trends …
• Getting information from China, making
partnerships, reaching out …
• Examples of others, Nature, Blackwell
• Go see for yourself
• Good luck … any questions …. Contact info: [email protected]
phone +1 215 922 1611 www.charlesworth.com