235 package design workbook

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PACKAGE DESIGNPROJECT

WORKBOOK

ART 235

CHRISBAWDEN


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Bottle Packaging

2 BYU-IDAHO Art Dept. | www.byui. edu - Chris Bawden

LOGO PROJECTART 235 - GRAPHIC DESIGN

TABLE OF CONTENTS

PROJECT OVERVIEW - P.3

SUMMARY NUMBER ONE - P.4

WORD WEBS & IDEAS - P.5

VISUAL RESEARCH AND INSPIRATION - P.6

SKETCHES - P.10

SUMMARY NUMBER TWO - P.15

DIGITAL REFINEMENTS - P.16

SUMMARY NUMBER THREE - P.18

PACKAGE CONSTRUCTION - P.19

SUMMARY NUMBER FOUR - P.26

RECONSTRUCTION & FINISHING - P.27

FINAL DESIGN - P.29

FINAL SUMMARY- P.32

Do not go where the path may lead, go instead

where there is no path and leave a trail.

- Ralph Waldo Emerson


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Chris Bawden - www.byui.e du | BYU-IDAHO Art Dept. 3

Bottle Packaging

PROJECT OVERVIEW:

For this project we designed a 4-pack of a multi-avor bottled

drink complete with drink carrier. Each bottle was designed to function

as a part of a whole. In other words, each bottle in our package had

to be unique and different from eachother. We were required to have

a theme to base our design around. In fact, we had to think about the

project as a story. We were assigned a topic by which we were required

to use the different parts of the package to tell a story about that topic.

The package design needed to include an interactive element in order

to henance the story being told. Also each bottle had to be a different

avor. This was to help us understand how to use multiple different

elements to support a topic.


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Bottle Packaging


SUMMARY:

I really had a hard time with this part of the project. Not just

because it was difcult brain storming ideas but because my hard

drive crashed during the weekend and I didnt back anything up. So

really the biggest ing that I learned from this step of the process was

always back up your work regularly. I cant imagine if I had a clients

work on there and I lost it all. So which that said I have really enjoyed

this project so far. Im really excited to see what what direction this

project takes me. I had a rough start with the brainstorming. But once

I got going it was fun to think about the different things I could do with

aging. I think the direction that Im going to go with is either a 50s

retro style or kind of a 1800s snake oil salesman style. Both with an

emphasis on anti-aging potion. Both I feel have good potential.


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Bottle Packaging

WORD WEBS & IDEAS:


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Bottle Packaging


VISUAL RESEARCH:


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Bottle Packaging


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Bottle Packaging



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Bottle Packaging


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Bottle Packaging


SKETCHES:


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Bottle Packaging


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Bottle Packaging



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Bottle Packaging


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Bottle Packaging



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Bottle Packaging

SUMMARY:

Is part of true project has by far been the funnest! After some

more sketches I decided that the direction that I want to go is the

snake oil salesman. It has a real old rustic feel that I think will go well

with my theme. And after hearing about the laser engraver the ideas

started ying. I took Brother Randalls advice and went to talk to

Brother Julander about using the laser engraver. It was the coolest

experience ever. I spent the whole day in the lab working on my

project and experimenting with the laser while building pieces for my

box. I went through a lot of trial and error to nally get to the pieces I

have now. And I was very lucky that the wood shop had some spare

wood pieces that I could use for my design. The biggest thing that I

learned from this step of the process was that work should be fun! I

really agree that homework it should be called Homefun.


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Bottle Packaging


DIGITAL REFINEMENTS:

Ever sinceour firstlabopenedin1831 wehavededicatedourselvestocreatingtheperfectanti-agingelixir.

Ever sinceour firstlabopenedin1831 wehavededicatedourselvestocreatingtheperfect

anti-agingelixir.

Dr. HeinrichBawdenworking in

his lab toformulate the unique

fermentationprocess thats behind

his miraculous anti-agingbrew.

Dr. Heinich Bawdenworkinginhis lab toformulate the perfect

processbehind BawdensBotanical Brews

D. Heinich Bawdenwokinginhis lab tofomulate the pefect

pocessbehind BawdensBotanical Bews

Dr. Heinrich Bawdenworkingin hislab to formulate theunique fermentation processthatsbehind hismiraculous

anti-agingbrew.

botanical

brews

brews

Eversinceour first labopened in1905 we havededicatedourselvestomakinganorganicremedy thatisbothinvigoratingandrevitalizing.BawdensBotanicalBrewsaredeliciousfirebrewedsodasmadefrom the finestorganicingredients. Eachingredientthatgoesinto our sodaiscarefully chosenfor itsrestorativeatributes. Asyou drinkoursodasyou will feeltherevitalizingaffectsofthebotanicalsthat gointhem. Thesecretliesinour specialfermentationprocessthatactivatesthe restorativeattributesoftheorganicherds ineachbottle. Try itandonceagain experience

your youthfulyears.

BAWDENS BOTANICAL

BAWDENS BOTANICAL

BAWDENS BOTANICALGENTRIFY

botanical

BOTANICAL

BREWS

HereatBawdenswe areasseriousaboutmustachesasweareaboutour

brews.Webelievethemustachetobetheclearestexpressionofmasculinitya m a n ca n h a v ea b o v eh i s w a i st .

Thatswhyweincluded a Mustachewithyour packofdeliciousbrews. Ifyou lovemustachesasmuchaswedotakeapictureof yourselfsporting

yourstacheandsendin ittousat

www.bawdensbrew.com/stachforachancetowina $1,000 aswellas haveyourpicturefeaturedasour

StacheoftheWeek.

A MUSTACHE DOESNT MAKEYOU CREEPY. BEING CREEPYMAKES YOU CREEPY

WIN$1,000

WIN$1,000

WIN $1,000

SUBMITPHOTOS

ONTWITTER

@BawdensBrew

WITH

SCANHERE


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Bottle Packaging


SUMMARY:

This part of the project was really stressful for me but probably

the most fun. This was the step where I nally constructed my box.

However I learned a crucial lesson during part. That lesson is always

have someone else check your work before you print. Because I

decided to make my bottle carrier out of wood and have it laser

engraved I only had one chance to get it right. The reason for this

is because the wood that I got from the Austin building in the wood

shop was a particular wood that they only had a few pieces of. And

in order to get what I needed I had to have them plane the wood

down to the exact thickness that I needed. So when I mad my box I

had limited supply. They were out of that particular wood and werent

going to be getting any more in soon. But I digress. That wasnt the

issue. The real issue was that because I didnt check the copy before

I engraved my box I had about four minor errors with my copy. Mainly

words switched and putting down a d where a b should have

been. This happens quite often to me and Im beginning to wonder if

Im slightly dyslexic. In the end the moral of the story is always have

someone double check your work before you print.


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Bottle Packaging

PACKAGE CONSTRUCTION


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Bottle Packaging



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Bottle Packaging


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Bottle Packaging



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Bottle Packaging

B l P k


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Bottle Packaging


B ttl P k i


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Bottle Packaging


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Bottle Packaging


SUMMARY:

This part of the project was probably the most

exhausting and stressful part of this entire project for two main

reasons. First its the part that Ive nalized all my work and getting all

the little details worked out. Second, and really the biggest reason,

I dropped my project while riding my bike on campus. My box and

everything with it broke apart. I was devastated. I just sat there for a

good minute just holding the remains of three weeks worth of work.

But I sucked it up and went to work. I went and acquired a late night

pass from the college dean and worked in the shop until 1 in the

morning rebuilding my box. Luckily when it broke it broke the glue

not the wood. So I was able to salvage most of the pieces. This was

a huge blessing because I didnt have any more wood to use and I

didnt have enough time to go get more. So there I was rebuilding

my box when I accidentally kick my ash drive while it was plugged

into the computer and destroys it. Normally this wouldnt loose any

sleep over this and just simply buy a new drive. However all the new

changes that I made to my engraving and cut les were saved on that

drive. I had to start over again. Redoing measurements and all. Andto top it all off I lost my power cable to my computer. In the end the

biggest thing that Ive learned through this step is that I know when

the going gets tough I go to work. Despite all the obstacles placed in

my way I was able to push through and nish the job. Of course there

was a lot of prayer involved and repentance for the swearing. But I am

thankful for my strong will that my Heavenly Father has blessed me

with. Without it I think I would have buckled under the stress.

Bottle Packaging


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Bottle Packaging

PACKAGE RECONSTRUCTION AND FINISHING TOUCHES

Bottle Packaging


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Bottle Packaging


Bottle Packaging


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ott e ac ag g

FINAL PRODUCT

Bottle Packaging


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g g


Bottle Packaging


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Bottle Packaging


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FINAL SUMMARY:

I feel that my logos are an effective design to portray the

cThis project has pushed me in so many ways. I have hit obstacle

after obstacle during this project. Everything from having my hard

drive break to having my project smashed two days before the

deadline. But all in all this has been my favorite project Ive ever done

in school. I love the building part of design. I love making more than

just something on paper. It takes me back to my days of playing with

Legos. When I could build anything I wanted. Thats really why I build

my case out of wood. I wanted to do something that Ive never done

before but I wanted to do something that was going to be fun and

interesting.

Through all the obstacles that Ive faced during this project I

have learned how to adapt and cope with the challenge. Ive denitely

learned a lot about my ability to pick myself up and move on during a

big challenge.

Using the laser engraver was the coolest thing ever. I was

so surprised to discover how easy it was to run. I was able to pick it

up in no time. Plus because of this project I now have a whole new

medium to explore in my design. And despite the easiness to run the

machine it takes a lot of trial and error as well as time spent running

the machine in order to run it well. After this progect I feel very

comfortable running the machine and I really look forward to using it in

future projects.

When I dropped my project and heard it shatter my heart sank.

I just sat there for a second holding the broken pieces of three weeks

work. However I knew that sitting there sulking over my broken box

wasnt going to x anything. So instead I went to work. I got a late

night pass and rebuilt my box that same night. This was just a further

testament to me for my ability to face hard situations and to handle

them pretty well. I was very thankful for this challenge.

235 package design workbook

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