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COMMENT

...There’ll be a com-pletely new culture per-vading Ireland whenthe new law comes inregarding complianceand licensing - peopleare going to have tothoroughly adjust theway they work.... 47

Industry news 4Seaside amusements 12EAG 201 Report 14ICE Totally Gaming 28Latest machine charts 34For sale, wanted + opps 41Jabro Surreal Soccer 45Comment and opinion 46

COINSLOT

Positivity underpins brisk s

POST-SHOW ANALYSISWhile a big proportion ofoperators are still at the mercyof the weather up to a point, theUK coin-op industry looks tohave enjoyed one of the mostsuccessful trade shows inrecent years, with some tangiblesigns of recovery in terms ofdeals being signed, productsbeing sold and newpartnerships being made. Whilethe Triennial timing wasn’ttotally perfect, several majormanufacturers managed to

display new £100 AWPmachines which illustrated thatthe coin-op sector is able tograsp any opportunity it may begiven. Seaside operator ChrisOldland’s appraisal from abuyer’s standpoint summed upthe mood of the show neatly. Hetold Coinslot: “I invested heavilyat EAG as I think most peoplehave realised that in order tosucceed they must first invest innew products. You simply can’tafford to stand still.” While someof the more imposing products

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EAG REPORT

What’s making ICE hot?PREVIEW

The key highlights fromthis year’s EAG Expo 14

January 31 - February 6, 2014 • No. 2353 • www.coinslot.co.uk

47

brisk show trading

ife member of BACTAMartin Burlin, who is chair-man of the EAG Interna-

tional, was brimming withpositivity on the ExCeL showfloor last week. “The people I’vespoken to have been very positiveabout the show. One manufac-turer, for example, said that inthree hours on the first day theysurpassed their sales figures forthe whole of last year’s event. Aplush and redemption gift sup-plier ran out of iPads to take orderson at one point! The bottom lineis that if the product’s right, it willsell,” he stated.

Burlin added: “EAG is here tostay and obviously the fact that thestakes and prizes have beenchanged will encourage morepeople come down and have alook - it’s certainly an interestingscenario. There are a lot of origi-nal products coming through atpresent. Namco and Sega forexample are both very bullishabout their products and theirprospects, having alreadydebuted a lot of their newmachines at IAAPA.”

The show chairman revealedthat he has had some interestingconversations with single siteoperators. Many told him thatmachine sales are holding up,despite the on-going FOBT situa-tion, which is highly encouragingand testament both to theirefforts and the quality of thegames on offer.

He added: “The coin-op sectorhas got to the stage where itsimply has to offer value formoney to its customers. From ourperspective as show organisers,it’s very pleasing that we’ve gotmore exhibitors and it’s lookinglikely that visitor levels are goingto rise too. The range of productson display is incredible, from softtoys upwards, and all the products

a thriving FEC needs are here. Ourrelationship with BALPPA has cer-tainly helped the show becomemore diverse.”

Burlin accepts that the indus-try has changed a lot, even in thefive years that EAG has been atExCeL. He disclosed: “People aredeveloping a mindset that theirfirst consideration should bewhat they can give to the playerand that winning money isn’t nec-essarily all-important.”

EAG’s organiser praised indus-try stakeholders in terms of theway products are promoted,declaring that they are becomingmore creative. “Because of this Ibelieve that UK coin-op can havea good future. If a product comeswith a good marketing tool thatthe operator can use then it willdo better. Of course, the nature oflegislation puts certain restraintson innovation, but both the EAGand the industry is changing inas-much as we’re all looking at moreleisure-based products, such as

soft play and vending for example.” What BACTA is trying to build

is effectively a one-stop-shop forall coin-op concerns, revealedBurlin. “This will inevitably bringin more foreign visitors and othermore peripheral interests. Thiswill see the show grow even fur-ther in terms of exhibitor and visi-tor numbers. In the same way weas show organisers must knowhow to treat our customers, indus-try stakeholders must also knowto treat theirs. We are a serviceindustry, after all.”

He concluded: “So long asstakeholders can keep on provid-ing products that appeal to play-ers the industry can grow - and besustainable.”

on display cost upwards of£20,000, which is no drop in theocean for any operator, earlyfeedback would suggest thatstakeholders on both sides ofthe buy/sell fence feel as if EAGInternational afforded them thebest chance to kick-start 2014in a positive fashion. The showtranscended straightforwardbuying, selling and networking,with the Gambling Commissionalso reporting a useful threedays. The Commission’smachines sector specialist,

Nigel Owen, stated: “We spoketo more than 100 people at ourstand, so EAG remains a veryefficient way of listening toviews from the arcade andmanufacturing sectors.” Heconcluded: “We answered anumber of questions on the newstakes and prizes, licensingissues and redemptionmachines. Some valuableinformation on allegedly illegalactivity was also received andthat’s being followed up by ourintelligence team.”

EAG signals bullish attitudepermeating coin-opEAG 2014

BACTA stalwart and show chairman Martin Burlinbelieves that last week’s annual coin-op trade show atExCeL was about as upbeat and positive as prettymuch anyone could have hoped for.

28

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4 Coinslot January 31 - February 6, 2014

Industry TO COMMENT ON ANY ARTICLE

Email: [email protected]

iles Baron, CEO, BingoAssociation, hasrevealed that his

organisation is “delighted”with the press and media cov-erage it has had for its BoostBingo campaign. He toldCoinslot: “Both the CoventryGala and Oldbury Meccabingo clubs were featuredlive on Sky and 53 MPsshowed up at their localbingo halls to lend theircross-party support. Radio 2and Radio 5 Live also coveredthe campaign so in all it wasbroadcast to around 18 mil-lion listeners and viewers.”

He added: “We’ll be deliv-ering our petition to theTreasury on 26 February, waitfor the Budget and then seewhat happens.”

Baron disclosed that thecampaign has had sometremendous empathy fromthe press and customers. Heexplained: “I was brought inby the Bingo Association toput some energy and life intoit all, as well as promotingmembership benefits andthe new National BingoGame, which begins on Feb-ruary 6. Further new prod-ucts will launch at the end of

March. We’ve also agreed thedefinition of bingo with theGambling Commission. Thebingo industry has really gotbehind our campaign, frommajor bingo chains to inde-pendent clubs, and I’m cur-rently looking to boost BingoAssociation membershiplevels from last year’s figureof 474, which is going to be achallenge as 17 closed lastyear.”

Baron believes that the‘blue rinse brigade’ image ofbingo is a total misnomer.“While the over-60s tend toplay on a lunch time, theevening sessions’ demo-

graphic is at least 15 yearsyounger. The reason why theabove myth is perpetuated isthat outside observers gener-ally visit bingo on a lunchtime. We need to drive thoseobservers to the evening ses-sions to show them how uni-versal bingo’s appeal is. Bingohas a high social value, but alow social risk. We want toreinforce that. Bingo is at thebottom of the problem gam-bling league table.”

He is also of the view thatmachine income is vital to allcommercial bingo income.“Machine type and mix is asrelevant to bingo as any other

machine premises. Bingo hasno desire for B2 machines -we wouldn’t want them.Machine play dovetails nicelywith bingo sessions, butbecause people can’t playthe machines while thebingo is on, there are peaksand troughs in visits. Design,therefore, must be thoughtthrough to cope with the factthat there’ll always be highvolume periods immediatelyfollowed by low volume.”

Baron concluded: “Onaverage, one in five bingo cus-tomers will play on themachines, so they’re animportant part of the retailoffer. The emphasis has to beon fun and to this end com-munity gaming has workedsuperbly as it adds an incred-ible atmosphere and is attrac-tive to bingo customers. Our‘new concept’ clubs areworking well with their‘shush-free’ social zones. Ourbelief is that a fairer VATregime will drive investment,estate modernisation andbrand new clubs. There’ll bea wholesale modernisation.We’re positive campaigners -we don’t play the blamegame.”

M

Baron looks to boost bingo’sfortunes across UKCAMPAIGN

Bingo Association chief executive Miles Baron spoke to Coinslot about the on-going BoostBingo campaign, which has picked up momentum in recent weeks.

High street operator Talariushas announced two new

appointments. Andy Whitworthtakes up the position of head ofgaming strategy, and Liam Dolan-Barr joins as human resourcesdirector.

Having previously been headof gaming at Talarius, Whitworthreturns to the company afterfour years working across theglobe, most recently as head ofcontent strategy at SG Gaming.He will work with Talarius’machines team to develop a longterm gaming strategy.

Dolan-Barr, meanwhile, joinsthe company from Homeserve,

where he spent over three yearsas group HR and talent director.He has worked across theleisure, retail and financial serv-ices sectors. Dolan-Barr will betasked with implementing andevolving Talarius’ ‘PeopleAgenda’.

The appointments follow thelaunch of a number of staffengagement initiatives, includ-ing an employee reward schemerecognising Talarius’ top per-forming members of staff, aforum entitled ‘Ask Peter’through which employees canhave their opinions heard, and asystem geared to rewarding

employees whose ideas andbusiness development sugges-tions are adopted by the com-pany. In addition, the companyrecently announced its VenueDevelopment Training Pro-gramme, giving all venue staffthe skills and knowledge theyneed to be the best in the indus-try and enhance the overall oper-ations of the business.

The initiatives form part ofTalarius’ wider growth strategyto increase its market share byensuring Quicksilver, Silvers andWinners venues welcome morecustomers through their doors.

Peter Harvey, CEO of Talarius,

said: “Andy has been recruited tobuild on the strength of the exist-ing machines team and I trust hewill ensure that we consistentlyhave great products at the verycore of our customer proposi-tion. However, customer experi-ence is defined not only by theproducts available, but also bythe quality of service in ourvenues. Our team members playa crucial role in ensuring the cus-tomers enjoy our facilities, keep-ing them coming back again andagain, and Liam is the rightperson to make sure that theyare equipped with the rightskills to meet this challenge.”

AGCS

DISTRIBUTION

The market for pub gaming machines hasremained stable for the past eighteen months,

according to the founder of distribution companyPW Sales. Although sales have not returned totheir pre-recession highs, Paul Wilson believesthe sector has entered a period of stabilisation. “Ithink the closures bottomed out about 12-18months ago,” he said. “I’ve not seen any declinein machine numbers during the last 12 months,”adding that his last two major products wereconsidered successes for having sold 700 units.

Shake-up at top of Talarius

Soon to be agalloping success

PW Salessees stablepub market

CABINETS

The Ultimate Fan, suppliers of Virtual Racingcabinets, are excited by the prize uplift

increase to £100 on Cat C units.“As a company, we feel very positive about the

change,” explained Ultimate Fan’s south-westarea sales manager, Rex Sargent. “£100 is amuch better level than £70. In time, we’ll have thestatistics to get the games right and the manu-facturers will get there soon enough. They’re sig-nificantly happier with the higher jackpot. Salesof Cat C will improve, but slowly at first, and wehope to see a marked difference by the summer.”

2353-p04-05-industry_Coinslot NEW 28/01/2014 16:41 Page 1

INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

EXHIBITION EAG proved its worthonce again as the key marketplace forthe UK amusements sector. 46

As Terry Farr’s currentcontract with AMG

Leisure draws to a close,he confirmed at EAG Inter-national last week that heis leaving to explore newprojects.

“I was initially only on ayear-long consultancycontract with AMG butthings went well and weextended it to two,”explained Farr. “Now thetime has come for me tospread my wings againand I intend to expand myother business interestsincluding my consultancycompany. I would like tothank the team at AMG fora great experience.Together, we have

achieved a lot. The AMGsales team are withoutdoubt one of the best inour industry and are wellplaced to maximise thenew opportunities thatcame about last year whenthe company securedmajor distribution lines,notably Scientific Gamingand Blueprint Gaming.”

Farr will use his consid-

erable industry experiencegained in the operation,distribution and manufac-turing fields He is lookingforward to workingdirectly with companieswithin the coin-op andgaming sectors, as well asbrokering agreementswith companies lookingfor strategic partnerships.

“This is a very excitingtime for me, both person-ally and professionally,”added Farr. “I’m excitedabout the new opportuni-ties arising from the indus-try which has a new air ofoptimism, as seen at lastweek’s EAG.”

AMG’s joint managingdirector Mark Sowraystated: “Terry is a well-respected and long-serv-

ing member of our indus-try with a great eye fordetail and having him onboard through these twoyears has been very help-ful.”

Alex Auckland, jointMD, added: “Terry’s expe-rience and wealth ofknowledge have helpedAMG immensely. Hisboundless energy, enthu-siasm and passion for thebusiness have neverceased to amaze us. Wehave enjoyed working withhim.”

Terry concluded: “I holdAMG in high esteem, andshare their passion for theindustry. I would welcomeworking together again onfuture projects should theopportunity arise.”

Industry stalwart moves on to pastures newDISTRIBUTORS

n its latest fort-nightly regulatorybulletin, the Gam-

bling Commission has con-firmed that following athree month governmentconsultation that ended lastOctober, the maximumstake and prize limits ofsome gaming machines inGreat Britain have changed.

Confirming the DMCSstatement earlier thismonth, the bulletin stated:“No objections werereceived from EuropeanMember States to the Cate-gories of Gaming Machine(Amendment) Regulations2014 within the Depart-ment for Culture Media andSport Triennial Review ofGaming Machine Stake andPrize Limits.”

Interestingly, in a foot-note regarding the stake

and prize levels for fixedodds betting terminals(also known as Category B2machines), the Commis-sion stated: “Governmentconsiders the future ofthese machines to be unre-solved pending furtherwork which is alreadyunderway.”

The Commission alsotook the opportunity toremind operators that insubmitting regulatoryreturn information for amachine or a terminal thatoffers games that equate todifferent machine cate-gories, they are required tosubmit information basedon the highest category ofgame available.

For example, if a termi-nal offers category B2 andB3 games, operators areadvised by the Commission

to count this as a categoryB2 terminal. For this reason,the B2 figures recently pub-lished by the Commissionshould be viewed with cau-tion as the split between B2

and B3 game play is notclear (and therefore a por-tion of the GGY attributedto B2 machines will havebeen generated through B3game play).

Commission confirms changesto stake and prize limitsTRIENNIAL

Following the recent DCMS Triennialannouncement, the Gambling Commissionhas confirmed that following a three monthgovernment consultation that ended lastOctober, the maximum stake and prizelimits of some gaming machines in GreatBritain have officially changed.

I



Industry INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

REPORT A look at the exhibitorsmaking the headlines at this year’sEAG Expo. 14

MUSIC

Soundnet is gear-ing-up for next

week’s ICE exhibitionkeen to build on thehighly positivemomentum achievedfollowing the launchof its soundjack music app andthe jukebox deal agreed withoperator Gamestec.

Soundnet directorJames Luck explained: “Ithas been an upbeat andpositive start to 2014 fol-lowing the conclusion ofthe landmark agreementwith Gamestec which isone of the most significantaffecting the market in

recent history, and the launch ofthe soundjack music app whichwill change the way in which cus-

tomers access music.”He continued: “All of the latest

data on mobile commerce showsthat the environment is perfectfor the introduction of soundjackwhich enables consumers toselect and pay for their musicchoices using a mobile device.Mobile spending doubled in 2013,up by 138 per cent year-on-year.Of the £11bn spent online inDecember, 27 per cent of sales

were mobile, worth £3bn, twiceas much as in 2012. We are look-ing forward to taking the sound-jack story to ICE, to speak to keycustomers and pub retailers, todemo the app and show how itwill work commercially.”

Luck concluded: “We alsowant to outline the extensivemarketing support programmethat we will be launching includ-ing our social media campaign

which is a central component ofwhat is an aggressive on and offline end-user promotion. ICE iswidely regarded as being anevent which provides a windowon the very latest technology andI am certain that soundjack willsit comfortably at the top table oftechnology launches at show.”

Soundnet will be with SoundLeisure on stand S4-131 at ICETotally Gaming.

Soundjack music app to hit the high notes at ICE

amestec, the UK’slargest operator ofpay-to-play gaming

and amusement machines,arrives at ICE buoyed bythe implementation of anew £100 maximum prizefor Cat C. Spearheading itsline-up will be iPub, theplatform that consistentlydelivers the very best digi-tal gaming content to a rap-idly growing fan base inUK pubs. To capitalise onthe introduction of thenew Cat C jackpot,Gamestec has taken itscore stable of iPub gamesand converted them to£100. In addition, thedevelopment pipeline iscarrying a number of new£100 designed gamesready to test and release.

Chris Butler, GamestecMD, commented: “This isthe second showing forthe company at ICE underthe ownership of theNovomatic Group and thebenefits of that relation-ship are clearly evident inthe portfolio of productsthat we have assembled atExCel. It is one of the mostaccomplished line-ups wehave ever shown at a majorexhibition.”

Furthermore, iPub willbe joined by a supportingcast of exciting new proj-ects and concepts designedto stimulate the market-place and encourage buyersto think more imaginativelyabout their businesses.

Stablemate Astra Gamesattends ICE with a line-up

bristling with innovationand style. Its leading port-folio comprises a stellarrange of games. Startingwith B3, Astra will show-case Big Party 500, com-plete with Temple Trail,Colour of Money, TotallyBonkers, Aloha Honeys,Mega Grandstand, FruitFarm, Globe Roulette andSizzling Hot. Category Cvideo is represented byParty Slots £100 which fea-tures 100/1, DOND Keep-ing it Reel, Mega Free SpinsRoulette, Crazy Reel King,Jack & the Giant Jackpots,Wild Party, Chip StackRoulette and Win Wishes.

Astra CEO Zane Mersichnoted: “On the back of theJanuary implementation of

the new £100 top prize forCat C, Astra has been ableto come to ICE fully ladenwith an array of world classgames. Allied to these prod-ucts is an incredible rangeof B3 games which hasenabled us to approachICE with real confidencefor the year ahead.”

Mazooma InteractiveGaming is looking forwardwith anticipation to show-casing a quartet of newgames at ExCel. The fournew mobile titles on showat ExCel comprise AtlantisTreasure, Cops ‘n’ Robbers,Happy Fruits and Wizard ofOdds.

MD Tony Oliver com-mented: “Mazooma Inter-active Gaming will make

its presence felt stronglyon the Novomatic booth atICE 2014 with some keynew developments on thecontent front. The eventwill also serve as a platformfor the firm to demonstratehow online and mobilegaming dovetails withinthe broader activities ofthe Novomatic Group.”

In addition to Bell-FruitGames’ and sister com-pany QPS Interactive’s fullrange of export product,the pair will showcasemany new games at ExCeL,catering for Cats B4, C andD. Sales and marketingdirector John McLoughlinremarked: “The implemen-tation of the £100 maxi-mum payout for Cat C has

come at a crucial time forthe industry. It means thatwe will have one of thestrongest product rangesin recent history at ExCel -games that are tested,approved and ready tomake a positive impact.”

BFG will have £100 ver-sions of DOND Powerplay,Turbo DOND, DoubleDOND, Monopoly Million-aire Community three-player, Monopoly Fortunesand Mega Rich. They willbe joined by The Wormina-tor and Stag Night fromQPS Interactive - all switch-able to Cat D. To cater forthe club market, BFG willshow Cat B4 Cops ‘n’ Rob-bers Judgement Pay andQPS’ Happy Hour.

Empire Games comes toExCel on the back of a sus-tained run of strong gamereleases. Its portfolio com-prises Gold Run Arena three-player, Roll Up Roll Up, TenTen Do It Again, Cash BoxDeluxe (all Cat C), Gold Run,Gold Run three-playerupright, Gold Run single-player (all Cat C/D), GoldRun 500 three-player (CatB3), Holy Grail (Cat C/B4),Lucky Ladders and Band ofGold (both Cat D).

Director Craig Beer com-mented: “We come into thisexhibition with a great dealof confidence. We have ahighly focused team dedi-cated to creating stylish andcompelling games thatplayers love to play; andthat’s clearly demonstratedin our ICE line-up.”

Astra Gaming Group plans toput on show of strength at ICE

G The National Casino Forumand the Casino Operators’

Association have decided tomerge their membershipunder the NCF banner. FromFebruary 1, the NationalCasino Forum will be the solerepresentative trade associa-tion for the UK’s terrestrialcasino industry and will speakfor the licensed casinos.

In a joint statement issuedby Tracy Damestani, CEO ofNCF, and Andrew Love, chair-man of the COA, the tradebody leaders said: “For sometime now we have recognisedthat NCF and the COA havebeen promoting very similaragendas. In dialogue withDCMS and the Treasury onissues like taxation, anti-money laundering and stakesand prizes there has beennothing between us and, simi-larly, at sector meetings withthe Commission we havebeen in agreement .

“However, the immediatecatalyst for joining the twoorganisations has been thevery strong agreementbetween us around pursuingthe Playing Safe agenda. Allour members have expressedsupport for Playing Safe anddeveloping the industry in linewith its principles. Both organ-isations believe there is muchto be gained, both for theindustry and for our cus-tomers, through Playing Safeand we have concluded thatits success is best achievedthrough a unified trade associ-ation speaking with a singledetermined voice.”

Casino tradeassociationsannouncemerger

TRADE BODIES

ICE PREVIEW

The Astra Gaming Group will exhibit for the second time atICE Totally Gaming next week under the ownership ofNovomatic, with Astra Games, Gamestec, Empire Games,Bell-Fruit Games and Mazooma Interactive Gaming allenjoying a joint presence on the London show’s biggest stand.

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EXHIBITION London takes centre stage in thegaming and gambling world as ICE prepares forits biggest showing. 14

MARKET ANALYSIS

The UK’s low stake gamingsector may well have redis-

covered its Mojo, if the conver-sations on the Project stand atEAG are anything to go by.

Speaking to Coinslot the dayafter EAG closed, Project man-aging director Tony Boultonenthused: “Talking with themachine buyers and companyprincipals on our stand at EAG,I was genuinely encouraged bythe prevailing mood of opti-mism This industry has a proud

record of speaking itsmind and I definitely felt

both at the time and onreflection that theglass is half full as faras the prospects for

2014 are concerned.”He added: “I would

say that at least 70 percent of the people that

we had conversations withare much more confident

than they were 12 monthsago and believe that

the economy isbeginning to turnaround with a pos-itive impact on

their businesses. This is a verydifferent position than at thestart of 2013 when I think westruggled to find more than ahandful of optimists. Clearlythe introduction of £100 is animportant factor but I thinkthere's more to it than just achange in regulation; it's morefundamental and more realthan that.”

Boulton concluded: “Lastyear product conversationswere quite difficult, howeverthis year the industry wanted totalk, was keen to explore pos-sibilities and to look to thefuture. Value for money was atthe top of the business agendaboth in terms of their capitalinvestment decisions but alsothe delivery of a positive,affordable gaming experienceto players. The industry is amuch happier place when itcan look forward with someenergy and optimism and I'mconfident that the momentumof EAG will dovetail into ICEand that we can help to reinvig-orate the Category C sectorwhich, when all is said anddone, is the driver of low stakegaming in this country.”

Positivity prompts an upbeatforecast from Project

Devon amusementarcade operator hashelped the effort to

secure emergency funding torepair sea defences at hisresort after it was hit bystorms in early January.

John Martin, managingdirector of Martin’s Amuse-ments in Westward Ho!, metwith his local MP GeoffreyCox last week to survey thedamage and discuss theurgent need for repairs.

After the meeting, Coxannounced that he hadsecured an offer of emer-

gency funding from the Envi-ronment Agency for repairs tothe resort’s pebble ridge andsea wall.

Martin had been left topick up the pieces after a tidalsurge covered the adventuregolf and go-kart track his busi-ness operates in stones.

Although his amusementarcade escaped any seriousflood damage, the serious dis-ruption caused had buoyed

him to spearhead the cam-paign to address the seadefences.

He commented: “If nothingis done I fear not only for mybusiness but for the residentsbehind it as well.”

Martin explained that aswell as seeing the stones thatform Westward Ho!’s uniquepebble ridge shifted over thetop of the adventure golfcourse and go-kart track, resi-

dents had almost beenflooded out of their homes.

The storm had been unusu-ally strong, he said: “We havehigh tides and winds before,but this time there was such aswell that the storm seemed togo on for hours.

“What can you do? Youcan’t stand in front of it andpush it back, you just have toget up in the morning and pickup the pieces, and that’s basi-

cally what we had to do. “There’s a serious problem

with the ridge, in that over thelast 10 or 15 years, due to cuts,the local council has not beenreplenishing it.”

Martin revealed he had alsoconcerned about cracks thathad developed in the sea wallat the back of the arcade

He said: “The last time thathappened, in 1990, the nextbig storm took the sea wall out,so I’m lobbying the councilnow to replenish the barrierof rocks in front of it.

“It’s very hard to get thecouncil down here to get dig-gers down here to pick them upand replace them – it’s beenaware of it for ten years and ithasn’t done it – so we reallyneed intervention from the gov-ernment to make it happen.”

Martin’s business was thefirst stop on Cox’s tour of West-ward Ho!, and Martin took theopportunity to show Cox theailing sea wall.

He said Cox had previously

been very helpful with effortsto lobby in favour of the amuse-ments industry, and before themeeting Martin had hoped itwould be the start of a processthat saw Defra or the Environ-ment Agency intervene overthe sea defences.

Cox said he had spoken tothe local council and the Envi-ronment Agency and hadbeen assured the village was apriority for action.

He commented: “I am alsomade aware by the Environ-ment Agency that money isavailable to Torridge DistrictCouncil to make the neededrepairs, and I am thereforeurging them to apply immedi-ately for the emergency Envi-ronment Agency FCERMCapital Grant.

“I will of course do whateverI can to assist them to obtain thenecessary finance to protectthis valuable stretch of coast-line, and will continue to applypressure on this matter at botha local and national level.”

CAMPAIGN

After tidal surgeswreaked havoc at hisresort, WestwardHo!-based operatorJohn Martin hassuccessfully lobbiedWestminster forintervention.

A

Government heedsoperator’s appealafter storm damage

MA

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LEGISLATION Northern Ireland gears upfor legislative change where amusementsmay actually become fun. 47

THEFT

Acriminal gang tampered withgaming machines in amusement

arcades to receive pay-outs of morethan £5,000 in just two weeks.Three men drilled into slotmachines in Plymouth and acrossthe South West in a systematic scam,Plymouth Crown Court was told.

Ashley Wise, Joseph Lambert andTony Bailey also used solderingirons to insert a device into themachines to increase the odds ofthe machines paying out.

Wise admitted six offences oftheft and two of attempted theft inAugust and September 2009. Thecourt heard the trio walked awaywith £5,571 from arcades in Ply-mouth, Exeter, Torquay, Bodmin andNewquay. One of their victims wasWinners Amusements in Plymouth,which they targeted three times.

Alistair Verheijen, for the CrownProsecution Service, said an expertwho viewed CCTV footage believedthat the gang inserted a device in themachines which interfered withtheir internal mechanisms. He said:“It allowed them to obtain an unusu-ally high proportion of winnings.”

He said they escaped withbetween £300 and £1,600 fromeach arcade. The court heard thatWise had eventually handed him-self in after failing to turn up atcourt. He was held in custody forfour days before being granted bail.

Judge Paul Darlow stated that hewas bound to pass a sentence sim-ilar to that imposed on Bailey andLambert and that the offence was“premeditated and sophisticated”.He handed Wise a 12 month com-munity order with 300 hoursunpaid work and ordered him topay £890 towards prosecutioncosts

Plymouthgang steals£5,000 fromfruit machines

Bingo playershave been

caught out by newparking finesimposed by theowners of the GalaCoral hall in Scun-thorpe. In Novem-ber last year, GalaCoral introduced

car parking chargesat the 1,800-seatervenue on the town’sWinterton Road.

It was the firsttime a pay and dis-play machine hadbeen installed in thegrounds of thebingo hall since itopened in 1996.

Melanie Morris,of Plymouth Road,Scunthorpe, wasamong motoristscaught by surpriseafter she played atthe Gala Bingo hallon January 11. Shetold local press: “Iwas there fromaround 7pm to9.30pm and thoughtno more about itwhen I left.”

Last week, how-ever, she received aletter from aLondon firm,demanding pay-ment of an £85 fineas her car had notbeen registeredwith the club toprove she was acustomer.

Morris added: “Iwas told if the finewas not paid with

28 days there wouldbe a surcharge ofbetween £20 and£40. I had beengiven no indicationthat a car registra-tion scheme wasoperated at Galaand when I took upthe matter with thestaff in Scunthorpethey agreed towaive the fine.”

A spokesman forGala Coral said:“The car parkingcharges went livein mid-November.It allows cus-tomers to be ableto park while visit-ing the club ascharges are notapplicable to them.Notices were dis-played 10 daysprior to November17. Stageannouncementswere made in everysession two weeksprior to the 17 andcontinue to bemade. We are onlydoing the same asany other leisurevenue in the coun-try - protecting ourcustomers.”

FINE MESS

OPERATORS

The operator of Weston-super-Mare’s Grand Pier has joined anew business think-tank in an effort to promote investment

and tourism at the resortMichelle Michael, the pier’s co-owner, is one of the 20 founder

members of Passion For Somerset, which hopes to bring thecounty’s individual communities together to achieve commongoals.

Founder Andrew Scott said the group’s aims would benefitfrom the experience and entrepreneurial skills its members hold.

He told local press: “Everyone on Passion For Somerset is a suc-cessful proactive person with a passion to see the whole of Som-erset thrive financially and in entrepreneurship for the creationof jobs and inward investment.

“We aim to see the group carry real weight andvision, and to really put the county on the map.It is really good news for Weston and Somersetas a whole.”

Early discussions have focused on promot-ing tourism and bringing fresh investment toWeston-super-Mare, as well as ensuring theresort benefits from the economic boostexpected to come from the new nuclearpower station at nearby Hinkley Point.

Grand Pier operator joinsnew business think-tank

SoundLeisure’slatestjukeboxlaunched atLondon’sO2 Arena

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t’s been a very excit-ing and challenging12 months for Play-

nation, during which it hasshown encouraging busi-ness growth - and movedhead office from Warring-ton to Runcorn. Since lastFebruary, the firm has takenon over 30 new members ofstaff, many of which insenior management posi-tions, added a new financeteam and brought in newfinancial management sys-tems. The operator nowemploys over 300 people -and has evolved as a busi-

ness in that time.Managing director Adam

Hodges explained: “Thisyear, we’re planning toexpand into more UK mar-kets. 2013 was all aboutfoundation setting. We nowhave a presence in over 120holiday parks, 80 bowlingcomplexes and everymotorway service stationapart from the Extra chain.When you consider thateach UK motorway effec-tively has two venues - oneeither side of the carriage-way - that amounts toapproximately 140 venues.We’re also in over 800 petstores in the UK. Wearranged a distributiondeal with the US firm Hill-man, which manufacturespet tag engravingmachines. We’ve also gotone in Harrods.”

Furthermore, Playnationrecently opened five newGamedecks in BirminghamInternational Airport - theserange from standalone FECsto hybrid AGC/FECs orsimply as showcase areasfor new machines.

Hodges added: “We’realways looking to positionourselves in areas whichenjoy high levels of footfall.Last year, ninety millionpeople went through theUK airports that we operatein, 50 million visited the hol-iday parks that we serve and17 million people enjoyedthemselves in the bowlingalleys we provide machinesfor. It’s all about the footfalland exposure.”

Playnation’s business isall about partnerships,which Hodges believes isbetter than a more straight-

forward customer/supplierrelationship.

He continued: “We’veevolved and set a good foun-dation upon which to buildin 2014. We’ve strength-ened the management teamand we strongly believe thatthere are plenty of oppor-tunities in the UK marketfor us. The novelty side ofthe coin-op business isexciting, especially prize-orientated machines. We’llbe looking at all sorts ofvenues, including cinemasand shopping malls - basi-cally any location that hasdwell time but hasn’t per-haps maximised its floorspace. We’ll put productsthere and create value formoney experiences forfamilies.”

Playnation tries to takemore of a retail approach tofamily entertainment byinvesting in space. “We iden-tify who the audience is firstand then create hotspotswhich will increase dwelltime. We believe in present-ing a fun, value for moneyexperience to families andhelp make their leisuretime a more attractive,viable option.”

Hodges concluded: “Wemeasure our success interms of turnover - that tellsus how healthy our busi-ness is. Over the last 6-8months we’ve seen somevery encouraging signs.The green shoots of recov-ery seem to be staying. TheUK marketplace is a healthyone, but to succeed youhave to go out there andcompete in order to pro-vide value for money tofamilies.”

Playnation looks tofurther expand in 2014

2014 marksPlaynation’s firstbirthday havingcompleted itsmanagement buyouton February 8, 2013,backed by PalatinePrivate Equity. Thefirm’s AdamHodges spoke toAlex Lee at the EAG.

OPERATORS

I

The new vHub jukebox isunveiled at Gaucho’s

cocktail bar by SoundLeisure directors Chrisand Mike Black (left). Themachine has been devel-oped in partnership withcontent providers Sound-net and is the firstmachine of its kind to bearthe logo of the OfficialCharts Company.

Discussions about the

project began in October2013, less than ninety daysbefore its official release.“To turn this around in twoand half months is incredi-ble,” said Chris Black,managing director ofSound Leisure. “I don’tthink there’s anyone elsein Europe that could havedone this.”

The jukebox features anumber of innovative fea-

tures, including MusicSpider, a recommendationservice that pulls in datafrom partner Last.fm.Users can also selecttracks from any singleschart since the Top 40sinception in 1969.

Each device will also behooked up to the Sound-jack app, which allowscustomers to select songsusing their smartphone.



Amusements TO COMMENT ON ANY ARTICLE


AMUSEMENT PARKS

Anew £1.2m thrill ride atDrayton Manor amuse-

ment park is set to givevisitors the sensations ofan acrobatic aeroplaneflight when it launches thissummer.

Accommodating up to24 riders at one time in six,four-seater aeroplanes, AirRace will generate accel-erations of almost 4G bothupside down and right sideup.

Manufactured by Zam-perla, the new addition willcomplete a line-up of ridesin the Action Park area ofDrayton Manor, alongsideIntamin AG’s gyro-swing,Maelstrom, and stand-upcoaster, Shockwave, aswell as Maurer Sohne’s G-Force coaster.

Colin Bryan, CEO andgroup managing directorat Drayton, said: “Follow-ing on from the successfullaunch of Winston’s Whis-tle-Stop Tour last year, theaddition of a new thrill rideis something we are par-ticularly excited about. AirRace offers somethingcompletely new for ourvisitors, and we’re sure itwill be popular.”

“Our ongoing invest-ment in new attractionshas maintained our statusas one of the UK’s leadingtourism destinations, andwe look forward to thecontinued development ofDrayton Manor ThemePark for years to come.”

£1.2mride set forsummerlaunch atDraytonManor

he Lido Family EntertainmentCentre in Worthing has hitback in the face of criticism of

its plans for a new a £1.25mretractable roof.

Some residents of the seasideresort took to social media site Face-book to demand that the FEC insteadreinstate the swimming pool that wasbuilt over in 1990.

Manager Martin Barrett took toWorthing Lido’s own Facebook pageto call on those making negative com-ments to retract them.

He wrote: “We appreciate peoplehave opinions, but it has provedimpossible to tolerate the level of bla-tant negative propaganda. Thereforewe kindly ask for false statements tobe removed from certain Facebookgroup pages.

“This will avoid endangering allpossible funding and the need for usto pursue legal action and compensa-

tion. Comments like these are dam-aging to The Lido and for Worthing asa tourist destination to gain additionalvisitors.”

It is hoped the retractable roofwould help turn the FEC into a year-round attraction that would doublethe number of visitors, as well as create30 to 50 part-time and full-time jobs.

With funding coming from the gov-ernment’s Coastal CommunitiesFund, it would be built by the samecompany that designed structures forThe O2, London Zoo, Lord’s cricketground and London 2012 venues.

Plans for the roof have been sub-mitted to Worthing Borough Counciland if permission is granted, work isscheduled to start in the autumn andbe completed in two weeks.

Joe Skilton, manager of WorthingLido’s amusement arcade, told localpress that a swimming pool wouldnot be as popular as the rides cur-

rently housed on the site.He commented: “The rides do draw

in a lot of people during the winter. Ifthere was a pool there would be no-one here at all.”

Able to withstand winds of up to90 miles per hour, the roof wouldoperate via weather sensors and becapable of closing in minutes.

Once in place, the area within thelido could also be used for Christmasfares and even a temporary ice rinkduring the off season.

Philippa Bradbury, the FEC’s PRand marketing manager, urged peopleto support it: “The pool closed downin the first place because it wasmaking a big loss. As a business modelit doesn’t work.

“If we don’t get the money for theroof, which we won’t withoutpublic support, it will go to anothertown. It won’t go to somewhere elsein Worthing.”

WorthingFEC callson criticsto supportroof plansFEC

Management at TheLido FamilyEntertainmentCentre have calledon Facebook criticsto remove negativecomments aboutplans for aretractable roof.

FUNFAIR

Funfair operator SayersAmusements defied the

weather to register arecord-breaking turnout inits first year in charge ofCardiff’s Winter Wonder-land attraction.

Despite three weeks of

rain, which forced the six-week event to shut severaltimes, its temporary ice rinkstill attracted 60,000 skatersand 300,000 visitors overall.

With new sponsorFlybe airline in places,Sayers said its freeze onlast year’s prices helpedbeat the one of the worst

periods of Christmasweather on record.

Company ownerNorman Sayers com-mented: “Despite rainingfor the past three weeks ofthe event we’ve had a greatfirst year, with record num-bers and great feedback onthe new look and feel

we’ve created.“Thanks to the support

of our sponsor Flybe, andthe close relationship wehave with Cardiff Council,we are looking forward tonext Christmas, whenwe’d like to add an IceSculpture Exhibition andeven an Ice Walk Maze.”

Prize freeze fuels winter funfair record

THEME PARKS

Barry’s Amusementsin Portrush is set to

reopen for the holidayseason on April 5. Thepark is currently adver-tising for potential

workers aged 14 andabove for various jobsaround the location.According to thepark’s website, noexperience is required,just a ‘great personal-ity and excellent com-

munication skills’.One of Northern Ire-

land’s most famousamusement parks,Barry’s operates a ‘payas you ride’ policy, butoffers packs of tokensat discounted prices.

Northern Ireland attraction prepares for new season

T

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www.blueprintgaming.com

CoinslotReview JANUARY 31 - FEBRUARY 6, 201414

EAG 2014 REVIEW

EAG 2014OVERVIEW

REPORT

Essential GuidePreview to ICE Totally Gaming28

JANUARY 31 - FEBRUARY 6, 2014

34This week’s

machinecharts

36B2B listingsand industrymarketplace

41Classified

sales, job andbusiness

opps

45Jabro Surreal

Soccer season

ccording to exhibition chairmanMartin Burlin, EAG Internationalwas born in 2010 because there

was a desire from within our industry fora focused show which gave the industryits own identity. He added: “In today’sfast-moving business environment it’spossible to be pulled in a variety of direc-tions as new opportunities arise. Some-times it’s good to stop, reflect, andremember what we set out to do.”

The show, organised by the industryfor the industry, featured a number ofbrand new product launches in severalsectors, including the latest 4D immer-sive video theatres, amusements, vend-ing, redemption games and systems,prize merchandize, kiddie rides and awide range of the latest licensed andgeneric plush. Furthermore, many UKsingle site, AGC and seaside operatorswith adult-only areas made a beeline tothe show with the intention of seeing

which manufacturers had reacted quick-est to the new opportunity offered by theTriennial announcement. Amazingly,several UK-based manufacturersrevealed site-ready £100 prize AWPequipment in a bid to prove that thesector can still innovate and deliver atthe drop of a hat.

Triennial notwithstanding, virtuallyevery exhibitor on the show floor man-aged to bring something new to theevent, including several strong globalbrands which debuted Europeanreleases. In addition to the UK-basedmajority, exhibitors travelled from Bel-gium, China, Germany, Italy, NorthernIreland, Poland, San Marino, Spain,Taiwan, Turkey and the UAE.

EAG International’s prominence andtiming encouraged a number of associa-tions and other industry groups to holdmeetings and special events at theshow, achieving remarkably efficient use

of time for attendees. BACTA’s stand, forexample, right at the entrance of theshow, proved to be a busy meeting pointfor industry stakeholders seeking adviceand collaboration.

Proving that coin-op can move withthe times as much as any other creativeindustry, the show’s website kept visi-tors up to speed with the latest productnews and there were up-to-the minutebulletins from exhibitors on Twitter usingthe EAG hashtag.

With many operators feeling cau-tiously optimistic about prospects for2014, early indications show increasedinvestment in equipment and ancillaryproducts. Overall, EAG International’spre-show aim of gathering the latestand best products under one roof,enabling purchasers to make informedchoices and secure the best possiblereturn on their investments looks tohave borne fruit.

Three days of the bestcoin-op has to offer

From 21-23 January, EAG International 2014 enjoyed some brisk business at ExCeL London, withvisitors from all over the world flocking to experience the latest innovations from over 180manufacturers and service providers.

A

2353-p14-26-EAG Report2014_Coinslot NEW 28/01/2014 16:09 Page 1

THERE’S A NEW WAY TO PLAY MUSIC...

see us at ICE on stand S4-131

Introducing soundjacksoundjack is a game changing mobile app which allows users to

play the pub Jukebox without even leaving the comfort of their chair.

The smartphone is changing the way consumers access pay-per-

play music and soundjack is at the forefront of this technological

and social revolution.

A game changing opportunity to expand the player base and build incomeIn the US there has been a significant uplift in music revenue using

similar technology. The soundjack app will lead to a projected

increase in female users and those under 34.

Increased dwell-time and footfallsoundjack connects people meaning repeat visits and increased

dwell time - a zero cost method of increasing footfall. Users can

locate other soundjack-enabled pubs by using their mobile phone.

Benefit from our marketing support soundjack is being supported by a combination of in-venue and

external consumer marketing. Each soundjack venue will be

supplied with a promotional launch pack to maximise uptake and a

dedicated agency will be responsible for social media engagement

on behalf of the brand.

Why partner with soundjack?Apart from being the exclusive Jukebox partner of the Official

Charts Company, it has access to the world’s largest music library,

uses tried and tested technology and boasts unique social media

applications.

So why not meet the people behind the brand and explore the industry’s leading music app on Stand S4-131?


EAG 2014 REVIEW

Report ... EAG 2014Exhibitors a-bAMG LEISURE

SALES MOVING AT SPEED OF LIGHT

Darrell Webb from AMG told Coinslot that his firm wasvery happy with the way the show had gone in terms

of sales. “We’ve sold well across the board,” he explained.The first day of EAG was particularly strong in terms ofselling products. “From about quarter to eleven onwardsour stand was packed with customers. Products such asthe new pusher Rock-It, our range of hi-techs, lo-techs,triennial-ready AWPs and LAI’s Color Match have all donebig numbers. Speed of Light and Balloon Buster, also fromLAI, which we launched last year, have continued to sellwell, which proves to us that we made the right decisionto take them on.” Webb confirmed that AMG’s slightlylarger stand space for 2014 was a worthwhile investmentand that the firm would definitely be back for more nextyear. “Overall, we’ve had good quality customers and a lotof new leads,” he concluded.

ANTRIM CARPETS

LOOKING TO BUILD ON BUMPER YEAR

Northern Ireland-based Axminster carpet manufac-turer Antrim Carpets declared EAG as its most impor-

tant show of the year, having enjoyed a number of orderson the back of its appearance at the event in 2013. Thecompany, which provides the full service from designand manufacture through to installation, placed its car-pets in a number of UK arcade businesses last year, includ-ing venues in Bournemouth, Southend, Great Yarmouth,Scarborough and Skegness. Antrim’s Robbie Taylorexplained: “We’ve got seven brand new lines to comple-ment our successful Vegas Nights range on the stand andI’m confident this will generate a number of ordersthroughout 2014.”

ASTRA GAMES

MANUFACTURER ON A WINNING STREAK

Alan Rogers, from Astra Games has been buoyed both byoperator and player feedback in recent days. Rogers

told Coinslot: “We’ve spoken to a number of AWP playersrecently and while £100 is obviously a more attractiveproposition, many of them have said that they prefer anumber of small wins because they play the machines as ahobby. Because of this, we’ve focused on handing out £25prizes with possible win streaks.” Party Time Streaks andBullion Bar streaks, both on Astra’s stand at EAG 2014, followthe principle of giving players value for money. The sameprinciple applies to the Party Time sit-down which comesin two, three or four player units. Elsewhere on the standwas Totally Bonkers, which features real-time animation, inthe Big Party £500 cabinet. Typically, Astra was strong oncompendiums at the show, with the B3 Magic Lotto Ultra14-game compendium already proving very popular inAGCs. The machine is currently on test with a major UKbingo chain. Finally, Magic Games has gained a strongfoothold around the UK, with one large nationwide opera-tor telling Rogers: “I never thought I’d see Magic Gamesbuild up so well outside London and the other major cities.”

BALPPA

BALPPA MEETS THE GREAT AND THE GOOD AT EAG

The British Association of Leisure Parks, Piers and Attrac-tions (BALPPA) once again held their annual general

meeting at EAG, taking the opportunity to connect withleading figures from the industry. Visitors to their standincluded shadow tourism minister, Clive Efford andBALPPA chief executive, Paul Kelly said his organisation,“will be working on our communication with the Depart-ment for Culture, Media and Sport this year to ensure thatthey realise how important our members businesses areto the visitor economy.” Reflecting on his discussions withkey industry players, Kelly said he felt, “there was a verypositive atmosphere within the hall and the suppliers Ispoke to had the same positive feeling about the future.”

BANDAI NAMCO

PAC-MAN REVIVAL GATHERSMOMENTUM

Ubiquitous video game character Pac-Man took centrestage for Bandai Namco at EAG, with several branded

games on show, including the new spin on air hockeyPac-Man Smash. It was well supported by a number ofhigh-impact, high-octane redemption, amusement, nov-elty and video games, many of which were being shownto a UK audience for the first time. In the video gamesector, some of the more eye-catching pieces were a four-player Batman game, a four-player Mario Kart, the impos-ing Mach Storm and the latest incarnation of the AlpineRacer series. Bandai Namco has made a major shift toredemption and prize vending in the 2000s and this wasexemplified by the striking ‘blizzard collector’ SnowDown, which comes from Jennison and was votedmachine of the year at IAAPA, and Jelly Bean Factory,which according to Bandai Namco’s John Brennan is theonly prize dispenser than can cope with 8kg buckets.

BAPTO

CUE SPORTS BODY SEEKS NEW MEMBERS

Table sport trade group BAPTO chose EAG Interna-tional to launch two new products - a cue with a trian-

gular taper to aid players’ bridging action and the newtable game Rebound. The latter was invented by long-standing BAPTO member Mike Large. The organisation,set up to support pool table operators across the UK, alsopresented ex-chairman Alan Boswell with a set of whiskyand wine glasses to thank him for five hard-working yearsat the helm of BAPTO. Current chairman Bob Blakebor-ough stated: “Alan put in a lot of time and effort in his fiveyears as chairman and never took a single penny fromthe organisation.” Bob Blakeborough and Ken Husseywere also on hand to help promote membership bene-fits and offer reduced fees as a special offer. Blakebor-ough praised SAM Leisure’s tables, which BAPTO usesfor its annual National Championships as “still lookingbrand new when they’re five years old”.



EAG 2014 REVIEW

Report ... EAG 2014Exhibitors c-fCONCEPT GAMES

THE GOLDEN WINNERS

“We’ve got a number of rebuilds and conversions ondisplay,” explained Concept Games’ Diana Garforth.

“Golden Winner, which gives players the chance to winon three different levels, is a conversion of Bell-Fruit andMazooma three-players. It’s been hugely successful forus on 10p/£5, both in seaside and inland locations, but isalso available on other stake and prize levels.” The EAGmarked the rebirth of novelty game Speeding Ticket,which has all-new features, with a couple of pre-produc-tion units on display. Concept Games also showed off a‘full range’ of triennial-ready kits as well as Wizard of Odds,which has been designed to maximise the opportunitiesoffered by the growth of the redemption sector. Conceptalso showcased Silver and Gold for the Cat D sector, aspin-off from the single player version of Golden Winner.

CROWN DIRECT

POSITIVITY AND PUSHERS

Dean Harding, managing director of Crown Direct,believes that the positive summer of trading enjoyed

by the majority of seaside operators in the UK has giventhe industry a boost which it can build upon in 2014. “Ithink that there’s a generally more optimistic moodbecause of the takings a lot of the coastal locations expe-rienced last summer,” he revealed. “We’re lucky becausewe have a lot of good products. There’s been a lot of inter-est in £100 Cat Cs, but it’s way too early to say anythingabout their market performance yet. There’s a lot tofollow up on,” he continued. “The coastal guys are well-served by us, with Elaut’s Wizard of Oz coin pusher beingone of our more recent acquisitions. We’ve got prettymuch everything for the family arena - pushers, cranes,redemption and Cat D. We do of course also have plentyfor the gaming side in Cats C and B3. EAG’s useful for get-ting everyone together early in the year as it gets peopleswapping ideas about what needs to be implementedfor the new season.”

ELECTROCOIN

SOMETHING A LITTLEDIFFERENT

Kevin Weir from Electrocoin was in an upbeat mood atEAG largely down to the fact that he believes his com-

pany had one of the few truly unique products at the show.“Ten or Ton is a low-tech £100, but with an additional strat-egy element.” To progress to the jackpot feature which isdisplayed above the three adjoining cabinets, players mustthink their way through the game and bank their nudgesin the game’s ‘Bank Vault’ for an opportunity to take thebig prize. The mechanical win line on the topper revealseither £10 or £100, with the chance of a repeater. “We’vehad a huge amount of interest from the adult gamingcentre and bingo sectors for Ten or Ton. People want it onimmediate test. We understand this because £100 is abrand new concept. All we know is that we’re heading inthe right direction with all our in-house productions. Thisone in particular illustrates that we believe we can breathenew life into mechanical Cat C product. We see Ten or Tonas an affordable three-player.”

EMBED

ALL SYSTEMS GO

David Stenning from Embed enthused about a “cracking”EAG show for the machine management and redemp-

tion system specialist. “We took a lot of orders - we’re takingsignificant numbers - actually on the stand on Tuesday andWednesday which is very unusual.” Stenning put Embed’ssuccess down to the quality of its products. “Even our pro-totypes have been very well received. We’ve seen quite afew new faces. The Quantum machine managementsystem is always a good attraction, but our Redemption-Pro, which brings order and accountability to redemptionoperations, has seen a lot of interest from holiday parks.”Embed has made a concerted effort to expand its productrange to service the broader entertainment market and tothis end the firm has picked up several customers whichhad shown an interest in the last two years but hadn’t pre-viously committed to placing orders.

EMPIRE GAMES

‘HOLY GRAIL’ FOUND AT EAG

Empire Games came to ExCeL buoyed by the imple-mentation of the Triennial Review and well prepared

to launch a host of games loaded with the new £100 CatC payout. According to managing director Craig Beer, theresponse on the second day of EAG had been fantastic,especially in relation to the firm’s Holy Grail model.Speaking more generally about the show, he said: “EAG isthe flagship show for the UK gaming industry and it givesexhibitors the chance to promote and demonstrate thelatest products. And with the portfolio of products avail-able on Empire’s stand I’m confident we can deliver somewinners!” Beer is pictured with colleague Steve Youngalongside Holy Grail.

FUTURELOGIC

FUTURELOGIC PUSHING FOR A TITO REVOLUTION

Operators visiting the FutureLogic stand got a taste ofhow to convert their entire venue to a ticket-out

system, simply by adding new components to their exist-ing machines. The company’s Ticket to Go product comesin a variety of forms, capable of being built directly intonewer machines or fitted to older devices as a bolt-onbox. Operators can also reduce staffing costs by installinga redemption machine which pays out to customers asthey input winning tickets. FutureLogic’s developershave been hard at work adapting Ticket to Go to fit withthe various different protocols active throughout the UKmarket, with the product having already in venues acrossthe country.


EAG 2014 REVIEW

CoinslotReview JANUARY 31 - FEBRUARY 6, 2014 19

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HAREM LEISURE

ZOLTAR MESMERISES THECROWDS FOR HAREM LEISURE

The mysterious Zoltar could be heard dispensing for-tunes on Harem Leisure’s stand, the company having

secured the exclusive European license to constructcoin-op machines featuring the famous character.Mechanical soothsayer Zoltar has been in existence forover 40 years and became a mainstay of popular culturethanks to the 1988 Tom Hanks movie, Big. Even today, thelegacy of the machines live on. “It’s probably more popu-lar now than ever,” said Harry Remblance, director ofHarem Leisure.

HARRY LEVY

BRISK BUSINESS FORBROADSTAIRS BOYS

Long-time synonymous with high-quality coin pushermanufacturing, Harry Levy’s stand illustrated that the

Broadstairs-based manufacturer is far from a one-trickpony, with redemption, novelty and amusement piecesbacking up its traditional staple. “All our new productshave been well-received,” revealed Harry Levy. “We’vebeen working well with our distributors such as JNCSales and Crown Direct,” he added, before explaining thathis firm sold ‘quite a lot’ of ticket redemption productsand that visitors to the stand had declared that the loftyBig Bass Wheel and Sink It, both originating in the USfrom Baytek, ‘looked fantastic’.

INNOVATIVE TECHNOLOGY

FLASHY VALIDATOR UPGRADESFROM THE INNOVATIVETECHNOLOGY

With its bill validators already the standard acrossmuch of the UK amusement and leisure industry,

the staff at Innovative Technology have focussed theirefforts on developing upgrades to the company’s mostpopular products. “We’ve got the NV11 with the newbezel on the front,” said Ian Fuller, business develop-ment manager. “The old bezel was a dim red light andon a gaming machine it kind of got lost, so we’ve broughtthat out to enhance where the note goes really and high-light it as a feature.”



EAG 2014 REVIEW

Report ... EAG 2014Exhibitors i-kINSTANCE AUTOMATICS

INSTANCE BENEFITS FROM ANINFLUX OF CHINESE INNOVATIONS

Redemption distributors Instance Automatics gave pos-itive feedback on this year’s EAG, despite modest atten-

dance figures. “It’s not a big show this year,” said salesmanager Steve Perkins, “but people have got lots of inter-est. There’s a definite improvement over last year.” Muchof the curiosity for Instance’s products was driven by theappearance of new machines from Chinese manufacturerUniversal Space (UNIS). These included a four-player ver-sion of their Pirate’s Hook game, which Perkins said wasalso stimulating purchases of last year’s two-player cabi-net. “We’ve found that UNIS have well made products andthey’ve innovated with their games,” said Perkins.

INTERCLUB LOTTERIES

PUBS AND CLUBS SHOWINGPREFERENCE FOR PULL-TAB

EAG 2014 saw a number of new markets opening upfor Interclub Lotteries. The company’s technical direc-

tor Ian Pusey explained: “We’ve been targeting operatorsin the UK pub market, but we’ve also had interest fromIreland, Spain and from Italy - these are all exciting newavenues for us. Since Interclub started being regular fix-tures on the UK show scene in the Preview days, the com-pany has grown to the extent that its third pull-tab lotteryproduct is in the pipeline for 2014. Pointing to a hugecheque Interclub presented to the RAF recently, Puseyconfirmed: “What’s interesting for us, and our customers,is that because we’re linked to a charity, we’re permittedto offer jackpots of up to £250.”

ITM LEISURE

CARTE BLANCHE RANGE STILLPULLING THE PUNTERS IN

ITM Leisure’s Chris Oldland believes that despite this Eastercoming later than normal, and thereby reducing urgency

to bring in new products, there was a good take-up for hismany and varied plush and gift range. “Overall, I think the

EAG is a good show for both exhibitors and operatorsbecause there is such a good product mix on display. I’veenjoyed it because not only has there been a lot of interestfrom overseas visitors, I’ve cleared out all my show specials,so the strategy of making one-off reductions has paid divi-dends. The London show is certainly the flagship event as faras I’m concerned.” Oldland revealed that the Carte Blancherange of Me To You bears was still performing very well.

JINGLE

NEW PUSHER IS JUST THE TICKET

Industry veteran Mike Ansell, formerly of Lordsvale,showed its Donkey Derby rebuild Meerkat Racing and

Magic 7 rebuild Strictly Rock N Roll, the latter of whichmade its EAG debut. Meerkat Racing is available as anupgrade kit at present, while Strictly Rock N Roll, a 10ppusher which also features redemption ticket payout func-tionality, offers a cash blast feature that pays out in ticketsrather than coins. “While it’s a rebuild, the game structureis different from Magic 7. All the percentages are flexibleand operator controlled, but the cash blast feature is niceas it builds up the front play deck very quickly, whichalways gets the players excited.” revealed Ansell.

JNC SALES

SUPPLIER’S SHOW RUNS LIKE CLOCKWORK

Clockwork Oranges was just one of a number of amuse-ment, novelty and redemption pieces on the JNC

stand which captured the imagination of show visitors.The firm’s John Jennings explained: “The 10 player Clock-work Oranges pusher features an innovative accumulat-ing ticket feature which immediately sets it apart fromother pushers. Harry Levy pushers are always good qual-ity builds.” Also on display was the Power Storm simula-tor which Jennings described as a “memorableexperience”. Despite being well-known as animport/export supply specialist, JNC’s show sales hadbeen predominantly UK-based, explained Jennings,although he was confident that his firm would pick upmore overseas orders post-show. “We’re not intending toescape from our roots, which are in used machine supply,

but we’re more than happy to partner up with the likesof Harry Levy or anyone else who can provide new andexciting machines. We’re proud to say that we don’tcharge as much as some of our competitors and our viewis that if we provide value for money we’ll pick up repeatbusiness - which we do get a lot of.”

JOLLY ROGER

JOLLY ROGER TAKING CHILDRENON A TRIP TO CANDY LAND

Building on the success of last year’s Candy Van, chil-dren’s ride manufacturer Jolly Roger took the opportu-

nity to debut their new Candy Shop product. “Last yearwhen we started showing it we had comments that theCandy Van was very big,” said general manager, Liz Padgett,“it would have to go in a central location because peopleneed to get all the way round.” That motivated the com-pany to develop a new product that resembles a retro shopfront, complete with sweet vendors and space for a free-standing change machine. By the end of the show’s firstday the first Candy Shop sale had already been secured.

KIDDY RIDES

KIDDY RIDES CELEBRATE BOTHBRANDED AND UN-BRANDEDSUCCESS

UK manufacturer Kiddy Rides revealed that they arehoping to build on the long standing success of their

Peppa Pig range as the children’s cartoon celebrates its10th anniversary. “Pepper Pig has been phenomenal,”said head of operations, Wendy Townsend. The companyhas held the license for the past five years and will berebranding many of its most popular machines to cele-brate the show’s decade milestone. Although it hasreaped the rewards of securing the rights to well knownbrands, Kiddy Rides are just as confident in their un-licensed rides, many based on planes and buses. “I’vebeen in this business for 24 years and they consistentlyperform,” said Townsend.


EAG 2014 REVIEW

CoinslotReview JANUARY 31 - FEBRUARY 6, 2014 21

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Exhibitors l-nLOTELLE

PROCESSOR EXPERT ENJOYSREPEAT ORDERS

Boscombe-based Lotelle took a number of repeat ordersfor its self-adjusting crane processor The Won at last

week’s EAG. Managing director Stephen Smele toldCoinslot: “We will have a new product launch this year,but it isn’t quite ready to be released yet. We don’t want todivulge any details about it at the present time as every-one will be asking us when it’ll be ready.” He concluded:“For the time being, we’re just showing the same productas 2013, which is The Won and our LED Retro Dance Floor.”

NRM

NRM CONFIDENT ON NEW BINGOPRODUCT DESPITE UNEQUALTAXATION

NRM played major part in developing the software andnetwork infrastructure of the Bingo Express terminal,

which featured heavily on their stand. NRM has alreadyinstalled over 110 machines and took the opportunity atEAG to showcase the new self-service and bar top vari-ants. These initial installations have been performingwell, despite what managing director Andrew Ludlowdescribes as “the importance of a more equal tax regime.”He highlighted the inconsistencies concerning a levy onbingo earnings at 20 per cent, compared to the 15 percent on AGCs.

NSM

DIGITAL JUKEBOX SPECIALISTMAKES A SNAPSHO OF ITSELF

In addition to the expected digital jukeboxes on its pub-themed stand, NSM offered a tablet solution, a smartphone-

driven jukebox locator and a 21st century photobooth. Thelatter product, entitled Snapsho, was described by the firm’sHenry Paulinski as being perfect for renting out to venuesthat wished to harness the power of social media. He alsobelieved that Snapsho, which enables customers to takeshots of themselves ‘in situ’ on a night out, is perfect forsponsorship opportunities.The firm’s latest jukebox, theIcon ICE, has taken inspiration from old-fashioned gamingmachines and its experience of LED lighting to create along-term replacement for the enduring Icon 2. “The spe-cial offer on the Icon Lite, which has been reduced to itslowest-ever price, still stands, and will end at the end of nextmonth’s ICE show,” explained the company’s Alex Kirby.



EAG 2014 REVIEW

Report ... EAG 2014Exhibitors p-rPINBALL HEAVEN

LIMITED RUBY RED MACHINEGIVEN TOP BILLING BY PINBALLHEAVEN

Three pinball machines based on the classic movie, TheWizard of Oz, filled the Pinball Heaven stand at this

year’s EAG. These included a special edition, released tocelebrate the film’s 75th anniversary. “You’ve got the redtrim everywhere, a different topper, different back glassand a couple of extra moudlings,” said company director,Phil Palmer. Palmer also touched on how he motivateshis customers to part with their older machines. “Oldpinball machines are worth such a huge amount ofmoney now. Spend a little and you get a brand new gamewhich is going to be a lot more reliable,” he said.

PMS

PMS INTERNATIONAL INFUSESITS EXTENSIVE SELECTION OFBRANDED PRIZES WITH NEWTECHNOLOGY

The hundreds of soft toys and novelty prizes on displayfrom PMS International at EAG clearly indicated that

the company’s success has been built on securing wellknown licences. These include the likes of Peppa Pig,which has been on the company’s books for two years,alongside new brands such as Discovery Channel’sAnimal Planet. Away from licensed products, businessdevelopment manager John Costi-Mouyia says he seesthe most potential in innovative electronic items. “In thisday and age, everyone gets excited about receiving andbuying technology,” he said.

PROJECT COIN

PROJECT ENTER THE NEW YEARWELL STOCKED FOR THE CAT CJACKPOT INCREASE

The fruits of Project Coin’s six month development pro-gramme were on display at EAG, with nine new machines

available for attendees to try. Among the most popular werea series of eye-catching games designed for the new Cat Cjackpot increase. “We’ve built these as amusement with

prize,” said managing director, Tony Boulton. “The graphics,the symbols, the sounds, everything - it’s all about amuse-ment.” He believes that the key to Project’s new portfolio istheir status as, “proper amusement machines, not B3s thathave been scaled down to a hundred pounds.”

PW SALES

PW SALES ENJOYS GROWINGINTEREST IN PUB SECTORPRODUCTS

Two new machines were commanding visitor’s atten-tion on the PW Sales stand this year. Paddy’s Pay Day

has been out on test at a selected group of major pub retail-ers, with Viva Las Vegas going through shortly to gainapproval. The interest in these machines has left companyfounder Paul Wilson with tempered optimism for thefuture of the pub sector. “There’s growth in the economyin general now and that will have an effect hopefully inthe pub retail sector,” he said. “We are generally comingout of the recession so hopefully we’ll see more spend.”

REFLEX GAMING

IT’S UP AND ATOM FOR NEWARKMANUFACTURER

The ergonomically-designed Atom cabinet (thus namedbecause Reflex was unable to acquire the trademark

on the word ‘Atomic’) took centre stage on ReflexGaming’s stand. “We’ve had a lot of interest in this, for anumber of reasons. The thin frames don’t distract from

the cabinet artwork - we’ve spent a lot of time workingon creating points of difference in our products and manycabinets have frames which are just way too bold,”explained managing director Quentin Stott. Designedwith the UK club market firmly in mind, the Atom cabi-net is Reflex’s latest attempt at manufacturing somethingthat is both ergonomic and playable. “The club market,while niche compared to some other coin-op sectors, isinteresting for us because they’ve just received their firststakes and prize increase in 18 years. It’s a small market,yes, but there’s a definite opportunity there to refresh it.”

REGAL ARCADES

A SHOW OF POTENTIAL FORREGAL ARCADES

The range of skill with prize (SWP) machines from RegalArcades produced positive feedback from visitors to

this year’s EAG, with Skillball Zingy in particular picking upplaudits. Versions of the game configured for both ticketredemption and the new £100 Category C jackpot wereon show, with many potential buyers waiting for definitivetest figures before they commit to a large-scale purchase.“We are moving into 2014 with confidence,” said companyfounder Neil Peters. “I believe that both the category C andredemption versions of Skillball Zingy will prove to be verypopular once word gets around to operators.”

RLMS

DISTRIBUTOR PLEASED WITHORDERS ACROSS THE BOARD

Having made a bold pre-show prediction that 2014 willbe “the” year for Cat C, distributor RLMS demonstrated

the courage of its convictions at EAG with a stunning lineup of games, all bearing the new £100 jackpot. Managingdirector Phil Boulton (pictured alongside Tony Glanville)was clearly enthused by what he described as a “briskcouple of days’ trading” during the second day of theshow. He explained: “Orders across the board have beenbetter than last year. The Hot Spot video Cat C com-pendium has had a lot of interest and what’s been reallypleasing is that we’ve taken a lot of actual orders, asopposed to just site trials which proves to me that opera-tors are willing to invest.” Boulton also revealed that oper-ators have found RLMS’ six month payment terms andrental options on equipment very handy.


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EAG 2014 REVIEW

Report ... EAG 2014Exhibitors sSAM LEISURE

SAM LEISURE BRINGS FIERY INNOVATION TOAMUSEMENT STAPLES

Classic amusements such as air hockey might appearto leave little room for innovation, but SAM Leisure

has high hopes for a new version of this well-loved game.Building on the success of its Soccer air hockey table,SAM has launched The Flame, which is designed to sur-vive in harsh outdoor conditions. “It’s waterproof andthe electronics are covered,” said Liam Barrett, sales man-ager for SAM Leisure. “The game itself plays differently aswell,” he added. “It’s more attractive, it’s slower and we’vegot an inset goal, so the puck can go behind the goal andswing back towards the other end.”

SB MACHINES

ITALIAN CRAFTSMANSHIP ONDISPLAY

Kiddie ride distributor SB Machines had a raft of newmachines at the recent EAG, including Double Pony

Express, Twin Racing Cars and Twin Motorbikes. The pri-mary UK and Ireland distributor for kiddie rides fromrenowned northern Italian manufacturers such as Cogan,Motoi and Franchini Mauro brought several show-stop-pers including a number of two-seaters and non-licensedproducts. The company’s managing director Paolo Sidoliconfirmed: “Our site trials for the new rides have yieldedspectacular results and many operators who invested intheir first models from us are now interested in furtherinvestment, thanks to the rising incomes they haveencountered.”

SEGA AMUSEMENTS UK

PUTTING A NEW SPIN ON ‘OLDSCHOOL’ ENTERTAINMENT

With several distinct ‘zones’, Sega, along with its manu-facturing partner ICE, offered a number of new spins

on some old school classics. The back wall of Sega’s standwas dominated by carnival-style ball toss games includ-ing Drop The Clown and Milk Jug Toss. “These will last upto 15 years,” explained Justin Burke. “All the ICE games wedistribute in the UK are hand-made in Buffalo - visitingtheir factory is like watching bespoke furniture beingbuilt. Ice Ball FX, a revamped alley roller, along with WhackA Win - a skill spin on the traditional hammer game - and aticket redemption Monopoly game completed Sega’s ICEline-up. The front of Sega’s stand, meanwhile, was domi-nated by Transformers and Plants Versus Zombies. “Thesewere launched at IAAPA and they represent old schoolSega at its best,” enthused Burke. Having already gainedthe official licence for Hello Kitty plush, Sega has added aHello Kitty air hockey game to its varied portfolio.

SOUND LEISURE

JUKEBOX MANUFACTURERSIGNS MAJOR SINGLE SITE DEAL

Along with co-collaborators Soundnet, Gamestec and theOfficial Charts, Sound Leisure announced one of the

most significant deals affecting the jukebox market in recenthistory - a partnership that puts the pay-to-play music genrewell and truly on the map. The deal was built upon the man-ufacturing pedigree of the Leeds-based jukebox specialist;expert music and video content from Soundnet; the vastoperating experience of Gamestec and the authority, rele-vancy and weekly excitement of the UK’s Official Charts.

News of this 250-unit deal, which is set to roll-out thisMarch, shows that some of the UK’s major coin-op forcestruly believe that money can still be made in the pub andclub arena.

SUZO-HAPP

INTERACTIVE INNOVATIONLEADS VARIED SUZO-HAPPOFFERING

Although the quantity of attendees may not havematched previous years, Suzo-Happ UK sales director

John Vallis reported that those who did visit the company’sstand were largely potential customers. “The quality of thepeople is definitely more important than the volumeyou’re getting through,” he said, “on the whole we’ve beenreally pleased.” Coin recyclers and change machines wereparticularly popular, as was the companies new Interac-tive Pro Table. The device divides a touch screen into fourpotions that can be operated independently.

SYNDICATE UK

INNOVATIVE WRIST BANDTECHNOLOGY ON SHOW FROMSYNDICATE UK

The nation’s leading provider of redemption tickets,Syndicate UK showed EAG attendees how to gain con-

trol over branded wrist bands. The company’s UltimateIDFun thermal printer and accompanying design softwareallows customers to create and print their own wristbands on demand. “It’s instant,” said senior sales manager,Arjan Aggarwal. “You don’t have to give the artwork toany supplier for them to make the bands for you and it’sobviously high security, because you can embed last-minute barcode information which nobody else wouldhave access to.”


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TEDDY MOUNTAIN

TEDDY MOUNTAIN PREPARETHEIR NEW PORTABLE STUFFERFOR A EUROPEAN JOURNEY

Teddy Mountain are on a mission to make their soft-toycreation service available to more and more cus-

tomers, with the launch of their Party Animals portablestuffing machine. The device features a retractable handand nozzle and is, “a bit like a suitcase with wheels,”according to the company’s sales manager, Tina Chaffers.She also revealed that the company has recentlyexpanded into continental Europe. “Getting out to seethem is obviously going to be a lot more challenging thatwhat it will be on the UK mainland,” she added, “but wethrive on challenges.”

UDC

OPERATORS LURED IN BY THETRAPDOOR

Celebrating his firm’s 30th anniversary in 2014, DerekHorwood, managing director of the newly-

rebranded UDC, disclosed that he had received anumber of overseas visitors at the recent EAG, many ofwhich placed orders, in addition to several ex-travel-ling showmen who have settled down and operatearcades in the south of England. “Ticket redemptiongames such as Monster Drop, which now comes in twosizes, Trap Door and Blaster are all very good earnersboth for ourselves and our customers,” he revealed. Hor-wood has noted the boom in redemption across the UKin recent years and puts this largely down to the factthat customer perception of fun and entertainment haschanged. “The EAG along with the show in Mumbai inFebruary and the Dubai event in April are vital to oursales figures,” he concluded.

ULTIMATE FAN

SYCO GAMING IS THE STAR OFTHE SHOW FOR ULTIMATE FAN

Distributor Ultimate Fan placed its new manufacturingdivision, Syco Gaming, front and centre for a debut

appearance at EAG. The results were spectacular, withcrowds gathering to view the company’s new Adept cab-inet and accompanying virtual horse racing game. “We’reobviously a new manufacturer,” said area salesman, WilfArnold, “so we can be a little bit nervous at times, but theresponse has been fantastic.” Heading into the event, Sycowere expecting their Cat C machine to be the most pop-ular, but were surprised to receive more orders for theirB3 version. “I think that goes to show, if the product isgood, people will buy it,” said Arnold.

WESSEX COIN

WESSEX FOCUS ON BUILDINGRELATIONSHIPS AMID NEWTECHNOLOGY

For Wessex Coin EAG isn’t all about making sales. Takingthe chance to connect with existing customers face

to face is just as important. “We’ve been taking the oppor-tunity to do some meeting and greeting, because we don’tget out to see anyone much,” said managing director, ChrisSkelly. Those customers who paid a visit to the stand werealso treated to a display of the company’s first ever rangeof LED lighting. “We build our own stands,” said Skelly,“and when we put up all the lights and switched themon and people stood there going, ‘that looks good.’”

WHITEHOUSE LEISURE

MINIONS BRINGING IN THE MILLIONS

Plush and swag gift specialist Whitehouse Leisure hasdeclared that its Minions line, which largely features

Despicable Me 2 characters nowadays, has out-per-formed anything it has sold previously, despite having anumber of steady earners in its portfolio in the shape ofwell-known Disney characters. “We experienced a 25per cent rate of growth last year,” revealed managingdirector Phil Setter. As for the EAG show, Setter and hisstaff couldn’t cope with the demand at one point as theydidn’t have enough iPads upon which to take orders,having to ask customers to come back later. Setter wasrealistic in his appraisal of his firm’s best-selling lines,stating: “The product speaks for itself. Everyone’s madegood money from Minions. I’m convinced it’ll be evenbigger with Despicable Me 3 on its way. Demand for Min-ions plush has far outweighed supply - we started work-ing with one factory in China - we’re now working with12. Don’t forget, it’s not just for the UK market - we’ve gotthe licence for the whole of Europe.”

WORLD OF RIDES

WORLD OF RIDES FEELS THEBENEFIT OF A MORE CONFIDENT MARKET

Heading into this year’s EAG, World of Rides UK generalmanager David Robinson was unsure if economic

recovery would really be in effect, but the results, hereports, have been pleasantly surprising. “We just cameundecided whether the press were hyping it up orwhether it was actually going to happen,” he said. “It’scertainly started to happen and I think if the weatherstays snow-free that we’ll get a good start to the season.”To that effect the company secured a number of sales atEAG, with their new child-only bumper car proving par-ticularly popular.


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Exhibitors t-w


EAG 2014 REVIEW


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Coinslot JANUARY 31 - FEBRUARY 6, 2014

28

B2B

Essential guide to ...

OVERVIEW

ICE 2014

s delegates continue to size up thelatest amusement and gaming inno-vations at this year’s EAG Interna-

tional expo, ExCel is readying itself to hostthe 2014 edition of ICE Totally Gaming,which takes place in the east London venueon February 4-6.

With a focus on eight distinct sectors -betting, bingo, casino, lottery, mobile, online,social and street gaming - ICE is the annuallaunch pad for gaming innovation, withmany thousands of new product launchesover the three days. In addition, one of themost comprehensive learning programmesin gaming is available, as industry expertsshare their knowledge at the ICE Confer-ences, offering solutions and insider expe-rience and expertise.

ICE is a unique gathering place for all themajor gaming players, including operators,regulators, manufacturers and suppliers. Asthe largest exhibition of its kind on theplanet, the emphasis is on original thinking

and inspirational products. This is under-pinned by a passion for delivering profitablegaming solutions by the exhibitors. Whenthis is all thrown into the mix it is easy tosee why thousands of senior gaming profes-sionals from around the world make thejourney to London every year.

Kate Chambers, Portfolio Directorresponsible for ICE commented: “Visitorscome to ICE to experience gaming fromevery perspective and that’s exactly whatwill be on the show floor at ExCeL nextweek. ICE is not just the only gaming eventto bring the online and the offline worlds ofgaming together, it is also the only eventwhich provides a global take on all ofgaming’s sectors encompassing, betting,bingo, casino, lottery, mobile, online, socialand street. Physically ICE is the biggest busi-ness event in world gaming occupying55,000 sqm, 12% more than in 2013.”

She added: “Whilst the line-up of exhibit-ing companies includes the best known

names in gaming, ICE also attracts manystart-ups and fledgling companies ensuringthat it remains a fresh, relevant, exciting anddynamic proposition for visitors. ICE repre-sents a unique, once a year opportunity forvisitors to be ahead of the game and to ben-efit from that precious first-mover advan-tage.”

Last year, ICE welcomed more than22,000 delegates, with visitors travelling tothe UK from over 100 countries, illustratingthe show’s far-reaching internationalappeal. The 2014 edition of the show wel-comes 67 debutants this year. The UK leadsthe way with 15 new exhibitors, while Malta(nine), Austria (four), Cyprus, Gibraltar andGreece (three) bring up the rear. The first-time exhibitors are drawn from a total of 30countries.

And, of course, it’s not all work, work,work. Visitors come to ICE as it is the indus-try’s premier forum for networking, social-ising, learning and doing business.

A

It’s 500 up for recordbreaking Sensational ICE

Organisers haveconfirmed that nextweek’s ICE TotallyGaming event(February 4th/5th/6thExCeL London) willfeature moreexhibiting companiesthan ever before within excess of 500organisations from 57countries occupyingspace on the showfloor. The figure beatslast year’s total of 481.

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B2B

Essential Guide to ... ICE 2014Perspective

hat type of visitor chooses to cometo ICE?ICE attracts all types of visitors from

all sectors of gaming and from all parts ofthe world. However, if I had to categorisethe typical ICE visitor it’s someone whowants to take their business forward, whois receptive to new ideas, who wants to gainfirst mover advantage and be ahead of thegame. They are hands-on entrepreneurs.

How does ICE 2014 measure up?Taking account of the companies sharingstands and our friends in the internationalmedia we will have in excess of 500 exhibit-ing companies drawn from some 57 coun-tries at ExCeL next week: this figurecompares to 481 from 55 countries in 2013.The stand space comprises 55,000 sqm, a12% increase on last year, making ICE 2014the biggest gaming event in the world.Quoting statistics in isolation can be some-what random, but in practical terms itmeans that when visitors come to ICE theysee the entire world of gaming, in three daysall under one roof. No industry operates inisolation and if exhibitions are about beinginspired then there’s no better place to

spend two or three days than ICE.

The marketing theme for 2014 is SENSA-TIONAL how does ICE live up to thisbilling?I am often asked what makes ICE such animportant and valued event in the gamingindustry calendar. One of the fascinatingcharacteristics is there’s always a game-changing piece of genius that appears atthe event without any prior knowledge orfan fares of publicity — that’s certainly partof the intrigue. The thousands of peoplewho make the journey to ICE also experi-ence the entire world of gaming coveringbetting, bingo, casino, lottery, mobile,online, street and social gaming in what isthe world’s biggest gaming space. There’sno doubt that ICE delivers a really compre-hensive take on gaming from a global per-spective and with that, the ability to identifytrends and products from every corner ofthe world in a way that no other gamingevent can. One of the aspects of our TotallyGaming week which sometimes gets over-looked, is the ICE Conferences programmewhich has become widely recognised asthe best in gaming. It is an opportunity to

engage, network, and learn, before meet-ing with the innovators and suppliers onthe show floor who are interpreting trends,regulations and the latest thinking intocommercial gaming solutions. It’s a sensa-tional part of what we offer: full details canbe found at icetotallygaming.com/confer-ences

What do you think the biggest talkingpoint will be on the show floor?From a UK perspective it will be a continu-ation of discussions relating to the £100jackpot for Cat C, a machine sector whichis obviously central to the health of UK lowstake gaming. Whilst the industry has beenwaiting a long time for this I think the con-versations about how best to deploy thejackpot, deliver value to players and hope-fully re-engage with lapsed players areongoing. I know a large number of pubretailers, machine operators, bingo busi-nesses and AGC operators are coming toICE with this at the top of their shoppinglist. The £100 machines which are out therenow are the first interpretations of the newjackpot and there is a lot more talking to bedone with exhibitors such as Reflex,Gamestec, Bell Fruit, Astra, SG Gaming, Elec-trocoin, Merkur Gaming and Blueprint toname but a few.

You have introduced what looks like aninteresting free admission seminar pro-gramme, can you provide a flavour ofwhat’s on offer?As well as the ICE Conferences programmewhich is a paid for opportunity to learn and

network, this year we have introduced aprogramme of seminars which as you out-lined are free to enter. They include a threeday programme looking at IT, Digital andSecurity, which will include demonstrationof a real time hack, another is devoted tothe Bitcoin phenomenon and how it relatesto gaming and there are seminars lookingat the opportunities which exist in India, inJapan and in Tribal Gaming. The full list offree seminars can be accessed at icetotal-lygaming.com/seminars

ICE is recognised for being the mostinternational event in gaming – does thatmake it less or more relevant to the UKindustry?

I think it’s definitely more relevant. We’veworked extremely hard to make ICE intothe international showcase that it hasbecome and we are extremely proud of itsworld leading status in this area. Yes it ismore international than any other event,which is a positive for UK businesses withthe vision to look for the next big thing andgain first mover advantage. As well as meet-ing with existing suppliers the key reasonbuyers come to London is to gather intelli-gence and to walk away from ICE brimmingwith ideas and insight – with 500+ exhibit-ing companies ICE offers this in spades.Whilst ICE is the most international eventin gaming we shouldn’t forget that the mostrepresented country both in terms of visi-tors and exhibitors is the UK. I think havingan international exhibition with a majorityUK audience on your doorstep combinesthe best of all worlds!

ICE is like havingthe Vegas showon your doorstep- but bigger!With members of the UK’s low stake gaming industry making thejourney to Vegas in search of inspiration, Kate Chambers, PortfolioDirector responsible for ICE tells Coinslot that a trip to ExCeL Londonnext week will provide a potentially year-changing, inspirationalwindow on the entire world of gaming.

W



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Essential Guide to ... ICE 2014The Exhibition Floor

ICE visitors are being encouraged to pre-plan their meet-ings with exhibitors to ensure that they don’t miss out

on the huge commercial opportunities which are avail-able at the London event. The advice comes as researchconducted by Vivid Interface amongst exhibiting compa-nies at the 2013 show, confirms that ICE London is theinternational gaming industry’s commercial capital. TheVivid Interface research showed that exhibitors held onaverage 52 business meetings at ICE, a figure, which whenapplied across all 2013 exhibitors, totals some 25,012commercial gatherings.

Vivid’s Geoffrey Dixon said: “From my experiencegained researching across the exhibition industry, such alevel of commercial activity is near the very top of thespectrum, with the aggregate value of the deals agreed atICE being worth many hundreds of millions of dollars.ICE is unique in that it is both a business and an informa-tion exchange event which results in a very senior trancheof chief executives, thought leaders and buyers withabsolute authority. The exhibitors told us in interviewsthat this is a very potent audience profile and one thatsets ICE apart from other events in the gaming space”.

“ ICE is the meeting place of choice for the interna-tional gaming community and the challenge for visi-tors is to ensure that they are able to meet with theexhibitors they want to do business with and clearlythe best way to achieve that is to arrange meetings inadvance of the exhibition opening rather than simplyleaving it to chance on arrival. ICE is simply too popularan event to risk missing out.”

BUSINESS

It’s all aboutbusiness at gaming’sinternationalcommercial centre

THE EXHIBITORS

NOVOMATIC being by far the largest of the500 exhibitors at ICE Totally Gaming car-

ries with it a certain responsibility - indeed, anecessity - to present the Group’s multiplecompanies in a spectacular style.

Creating that special style means a revolv-ing yearly commitment. As one ICE closes itsdoors, thoughts at the Novomatic headquar-ters in Gumpoldskirchen, Austria, are alreadybeginning the planning process for the nextyear.

Logistics? It is 941 miles (1514 kilometres)by road and 26 miles (41 kilometres) by seafrom Austria, through Germany, Belgium andFrance to ICE’s home in London’s ExCel. Thewagon train of vehicles required and the armyof staff necessary to transport everything from,literally, tons of catering supply to hundreds ofplug converters is huge.

Innovation and Products? Innovation, atevery level of Novomatic’s business is theGroup’s lifeblood. New games, new cabinetsand new support technologies must all be cre-ated, tested, produced and delivered on timeto produce the ‘Wow Factor’ that is demandedwhen ICE opens its doors. Every area of NOVO-MATIC’s world-wide business will have its ownpresence, and its own dedicated personnel, atICE: all ready to greet the thousands of visitorswho are eager to see, play and enjoy the prod-ucts and services that will soon become ‘musthaves’ on casino floors around the globe.

So what does innovation look like? It lookslike the centrepiece of not just ICE but of worldgaming itself. Be there and be sure, you will notbe able to miss Novomatic as this world leaderin gaming helps ensure that, once again, ICETotally Gaming is ... simply Sensational!

When trying toget a handle onthe concept ofinnovation andhow it translatesto the gamingspace, wherebetter to startthan the biggestexhibitor at ICE,Novomatic andits myriad ofgaming brands?

NEW EXHIBITORS NEW PRODUCTS

ICE 2014 will be the biggest business event in worldgaming occupying 55,000 sqm, 12% more than in

2013. Whilst the line-up of exhibiting companiesreads like a who’s who of the gaming world, ICE alsoattracts many start-ups and fledgling companies,ensuring that ICE remains fresh, relevant, excitingand dynamic. Covering eight gaming sectors com-prising betting, bingo, casino, lottery, mobile, online,social and street, ICE provides visitors with a uniqueopportunity to see the business from every possiblegaming perspective and to engage with innovatorsfrom throughout the world. Jo Mayer, marketingdirector at ICE Totally Gaming, said: “Every landmarkproduct and innovation in gaming has been shown atICE. Our exhibitors invest in ICE to launch the gamingsolutions of tomorrow. It is a unique opportunity forvisitors to be ahead of the game and to benefit fromthat precious first-mover advantage.”

Atotal of 67 exhibitors will be debutingat ICE 2014 ensuring that the show

floor will be seasoned with new compa-nies and new ideas. The question is whichone will have the stand-out product orgame changing innovation?

Visitors attending ICE Totally Gamingwill have access to 67 new exhibitorsdrawn from across the internationalgaming community. Topping the leaguetable of new exhibitors is host nation theUnited Kingdom with 15 new exhibitors,followed by Malta (9), Austria (4), Cyprus,Gibraltar and Greece (3). The first timeexhibitors at ICE 2014 are drawn from atotal of 30 countries, once again con-firming the event’s unrivalled interna-tional credentials.

Underlining the significance of having

such a healthy proportion of newexhibitors, Jo Mayer, marketing directorresponsible for ICE Totally Gaming, said:“Successful events such as ICE need toachieve the right balance betweenattracting the household names in agiven sector and the new companieswhich will bring a fresh twist or inter-pretation to the gaming experience. Oneof the great things about ICE TotallyGaming is that it never fails to surpriseand there is always a stand out productor innovation which appears on theshow floor without any advance notice.As event organisers we cannot under-state the importance of this characteris-tic which keeps ICE fresh, dynamic andrelevant to the 20,000+ attendees whoregularly support the event.”

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Live hack is a part of ICEThink Tank featureIan Reynolds, an IT security consultant

working for MTI will be at ICE TotallyGaming to demonstrate a real time hack aspart of the IT, Digital & Security Think Tankfeature being held in the South Hall across allthree days.

The Think Tank format comprises a topicper day, with seminar sessions dedicated toDigital Marketing (Day 1), Data and IT (Day 2)and closing with Security on Day 3. A total of15 exhibitors will be holding the 30-minutethought leadership discussions and presen-tations, which are being staged in a custom-built seminar theatre with a capacity of 60.Entry is free and on a first come basis.

ICE launches dedicatedonline TV player

For the first time, the ICE TV channel will be streaming on the web duringthe exhibition. Available on the ICE Totally Gaming homepage, the dedi-

cated channel will be available off-site while communicating in those vitalperiods both pre and post show. Additionally, there is a limited availabilityfor more than 20 different exhibitor or sponsor organisations to appear onthe network by way of a bespoke or tailored airtime package.

Bally raise a glass tomouthwatering ICE

One of the best known names in gaming willhave its name above one of the best known

features at ICE Totally Gaming – the official net-working bar! The Bally Bar, which is situated inthe boulevard between entrances N7 and S7, iswidely regarded the hub of the event. It servesas a central meeting point and networking placefor attendees. Open during show openinghours, the full service bar will have a choice ofupstairs or downstairs seating with the higherlevel overlooking the boulevard.

After hours networkingat the ICE Inn

Attendees at ICE Totally Gaming will have theopportunity to stay and network after the

show at the ICE Inn, sponsored by Betradar. Situated at The Tavern (near to the Custom

House entrance to ExCeL), the ICE Inn is offeringa 10% discount on drinks on presentation of aspecial ICE Inn beermat, thousands of which willbe distributed at various points around the show.

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34

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Essential Guide to ... ICE 2014

The Seminars Analysis

CATEGORYB3 (£1/£500 Max.)

CATEGORYD (10p/£5 Max.)

CATEGORYB4 (£1/£250 Max)

AGCsThis LastWeek Week Name / Manufacturer

1 1 King of Slots Blueprint2 2 Big Party Astra3 3 Triple 8 Barcrest4 4 Magic Lotto Ultra Novomatics5 5 Mega Bars Big Hit Project6 6 Triple 7 Barcrest7 7 TS22 Project8 8 Lady Luck Reflex9 9 Luck Lady’s Charm Astra10 10 Rainbow Riches Community Cash Barcrest

Based on data supplied by a representative number of UK sitesSupplied by RLMS Sales

Members clubsThis LastWeek Week Name / Manufacturer

1 1 Galloping Jackpots Reflex2 2 Happy Hour BFG3 3 Street Casino Storm4 4 Raiders of the Lost Tenners Reflex5 5 Cops Smash n Grab BFG

Based on data from representative sites. Supplied by sector professional

FEC - familyThis LastWeek Week Name / Manufacturer

1 1 Party Time Classic (3 Player) Astra2 6 Bullion Bars (3 Player ) Astra3 2 Party Games (4 Player) Astra4 4 Gold Rush Stampede (4 Player) Barcrest5 5 Adders And Ladders (4 Player) Vivid6 3 Rainbow Riches (3 Player) Empire7 7 Crazy Fruits Bellfruit8 8 Party Time Arena (4 Player) Astra9 9 Party Time (3 Player) Astra10 - Rock N Roll Empire

Based on data from four sites Amusement Equipment Co Ltd

FEC - adultThis LastWeek Week Name / Manufacturer

1 1 Magic Games U/R Novomatic2 2 Find The Lady 70 Project3 3 Free Play 70 Project4 4 Pure Gold Astra5 - Sevens Up Electrocoin6 - Party Time Aerna (4 Player) Astra7 7 Rainbow Riches Party Barcrest8 8 Chase The Ace Project9 6 Party Time Classic (3 Player ) Astra10 10 Gold Run (3 Player) Empire

Based on data from four sites Amusement Equipment Co Ltd

CATEGORYC (£1/£70 Max.)

Single siteThis LastWeek Week Name / Manufacturer

1 1 Bank Job - Rob the lot QPS2 2 DOND The Big One BFG3 3 DOND Lucky Streak BFG4 5 DOND Pure Gold BFG5 - Adders and Ladders QPS6 6 Raising the Stakes EMP7 7 Monopoly Millionnaire Diamond Edition BFG8 8 Monster Money QPS9 9 DOND Double Chance BFG10 - Monopoly Reel Estate BFG

Taken from a representative number of sites around the UKSupplied by national operator

AGCsThis LastWeek Week Name / Manufacturer

1 10 Encore T7 (GP1) SG Gaming2 1 X3000 Multigame Amatic3 3 Encore T7 (GP2) SG Gaming4 4 Encore T7 (GP3) SG Gaming5 - Party Slots Astra6 6 Magic Games 3 (s/d) Novomatic7 - Triple 7 (GP2) SG Gaming8 2 Magic Games 3 Novomatic9 5 Solid Gold Astra10 8 Bar X Extreme Electrocoin

Based on data from a minimum of 10 locations. Supplied by PraesepeSEMINARS

CONFERENCES

Attending ICE Totally Gaming isn’t just anopportunity to see the totality of the

international gaming experience all underone roof; it’s also a chance to engage, net-work and learn from over 200 of gaming’smost eminent thought leaders courtesy ofthe ICE Conferences programme.

Comprising eight dedicated streams,the programme covers gaming’s hottesttopics and biggest growth areas, deliver-ing a unique opportunity to benefit fromover 40 hours of targeted learning and net-working.

The big topics of the day include howto:

• Re-invent business models and createa robust future for the European land-basedcasino industry - at the 6th InternationalCasino Conference, organised in partner-ship with the ECA

• Address the complexities of multi-juris-dictional licenses and spot opportunitiesbeyond Europe - at the World RegulatoryBriefing

• Merge data from disparate sources tocreate a personal experience across multi-ple devices - at the CRM, Loyalty and Reten-tion conference

• Give your customers the seamless and

compelling multi-screen experiences theydemand - at the Mobile Gaming confer-ence.

• Find the right social gaming businessmodel that will create sustainable growthfor your business - at the Monetising SocialGaming conference

• Build the next generation of greatgames - at the Game Design & Develop-ment conference

• Stay in line with the new KYC, dataprotection and AML requirements tocomply with international regulation forsecure gaming - at the Cybercrime, Secu-rity and Regulatory Compliance inGaming conference

• Make lotteries attractive to the con-sumers of the future - at the Next Genera-tion Lotteries conference

• A ticket to ICE Conferences willenhance your visit to ICE Totally Gaming, withexperts on hand to advise on the products,content and innovation on the show floorand with the additional benefit of targetednetworking with leading stakeholders

An Access All Areas pass enables dele-gates to pick and choose the conferencesand sessions they want to attend. Alterna-tively, a single conference pass is available.

Bitcoin has been dominating the head-lines with the price of a single Bitcoin

soaring to $1,000 in November. With this inmind and true to its commitment to dealwith the key gaming issues of the day, ICEwill stage a special seminar dedicated tothe phenomenon on Tuesday 4th February(14:00-17:00) South Gallery Rooms 7&8.The seminar, which is being sponsored bySoftSwiss, an Austrian IT company thatprovides turnkey solutions for eCom-merce and iGaming, will provide an in-depth look at the Bitcoin trend, unravelingwhat it really is, and discussing what regu-latory considerations and commercialopportunities it has for gaming.

Jon Matonis, Executive Director, Bitcoin

Foundation and a regular contributor toForbes will be speaking at the Seminarwhere he will be joined by Erik Voorhees,Founder, SatoshiDice, Ivan Montik,CEO/Founder, Softswiss and Steve Beau-regard, Founder & CEO, GoCoin.

Whilst this is a free-to-attend seminar,delegates are advised to register theirinterest first in order to be sent seminarupdates including new speakers, content,and other developments by [email protected]

For more information about Bitcoin andiGaming visit http://www.icetotallygam-ing.com/bitcoin-igaming-seminar. Toshare thoughts and opinions on Bitcoinand iGaming use #ICEgaming

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FILMCHARTS

CLEAN BANDIT FTJESS GLYNNE: RATHERBE

UK Box Office ChartThis LastWeek Week Name

1 - The Wolf of Wall Street2 1 12 Years a Slave3 2 American Hustle4 4 Frozen 5 - Devil’s Due 6 3 The Hobbit: The Desolation of Smaug 7 5 Last Vegas8 6 The Railway Man9 7 Delivery Man 10 - Gravity

THE WOLD OF WALLSTREET

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MUSICCHARTS

UK Jukebox ChartHighest Earning Tracks on Sound Leisure jukeboxesThis Last

1 1 Happy Pharrell Williams2 2 Timber Pitbull feat. Ke$ha3 3 Hey Brother Avicii4 5 Trumpets Jason Derulo5 4 The Monster (Clean Version) Eminem feat. Rihanna6 6 Animals Martin Garrix7 7 Wake Me Up Avicii8 9 Counting Stars OneRepublic9 10 Burn Ellie Goulding10 8 Let Me Go Gary Barlow

Based on data supplied by Soundnet

http://www.soundnet.net/

www.soundnet.net

AlbumsThis Last

WeekWeek Name

1 2 Halcyon Ellie Goulding2 1 High Hopes Bruce Springsteen3 3 Beyonce Beyonce4 - Wanderlust Sophie Ellis-Bextor5 6 True Avicii6 5 Since I Saw You Last Gary Barlow7 4 Bad Blood Bastille8 23 Moon Landing James Blunt9 - Warpaint Warpaint10 - Rave Tapes Mogwai

DownloadsThis Last

WeekWeek Name

1 - Rather Be Clean Bandit ft Jess Glynne 2 1 Happy Pharrell Williams 3 - Braveheart Neon Jungle 4 2 Timber Pitbull ft Kesha 5 - Wild Heart Vamps 6 3 Hey Brother Avicii 7 4 Trumpets Jason Derulo 8 5 Million Pound Girl Fuse ODG 9 15 Riptide Vance Joy 10 8 Control Matrix & Futurebound / Marshall



36

B2B



KIOSKS

RECRUITMENTIOA SEEKINGACCOUNTEXECUTIVES

The IOA Group, the UK’s largestoperator of pay-to-play gaming and

entertainment equipment, is seeking torecruit an industry high flyer to fill thepost national account executive.

Candidates will be required to demon-strate extensive experience in nationalaccount management and negotiationsand an in-depth knowledge and under-standing of the machine supply sector.

TOWN AND COUNTYLOOK FORMANAGERS

Leisure and gaming machine opera-tor/supplier Town and County

Leisure is looking to recruit accountmanagers based in the Midlands.

The successful candidate will beexperienced in dealing with pub retail-ers.

SERVICE ENGINEERSREQUIRED

Amusement and vending equipmentsupplier DH Leisure is searching for

service engineers for London and thesurrounding area.

The firm supplies a range of coin-operated equipment, including cranes,pinball, SWP, vending and videomachines.

REDEMPTIONCUSTOM TICKETS ON OFFER

Redemption ticket supplier UKAmusement Supplies is giving

operators the chance purchase customdesign redemption tickets at 45p per1,000 as part of its 2014 special offers.

The firm, which has more than 10years’ experience in manufacturingproducts for the amusements industry,will also provide free prize shop softwareas part of the deal.

The prize shop software allows opera-tors to scan a receipt printed by one of

their ticket eaters and record that ticketas used.

If for any reason the tickets an opera-tor throws away get into the wronghands, the system will inform you thatthey have already been used.

SPARESSUZO STARTSFEBRUARYPROMOTION

Spare part solutions provider SuzoHapp is set to launch its ‘February

Free For All’ promotion next week.Taking place February 3-28, the firm is

offering free repairs on coin acceptors,note acceptors, power supplies andScorpion 4 and 5 MPUs.

This applies to a maximum of threeitems, with one offer per customer andan average turnaround of seven days.

Suzo will also offer free collection andfree delivery during this period, althoughthis excludes Northern Ireland, the

Republic of Ire-land and someUK postcodes.

Listings

UF Developments, a sister com-pany of distributor The UltimateFan, has seen rapid growth in its

coin-op manufacturing and export busi-ness since the addition of Dave Wrightas operations director. During 2013, thecompany created new products bothalone and by joining forces with othercompanies owned by Ultimate Fanfounders, Dean Gourlay and Ian Wal-ters.

“Dave Wright joining TUF Develop-ments as operations director brought ahuge amount of experience in many dif-ferent territories and many differentproducts,” said Gourlay.

Wright’s international expertise haspaid off in the form of a major order tobuild kiosks for the US market and thecompany are hopeful that this initialexport will lead to even greater things.Dave Wright highlighted the differencesbetween operating in the UK and US,noting that one of the biggest differen-tiators is “scale, because what canseem small initially becomes massivenumbers very quickly if successful.”

“TUF developments was born as away for The TUF Group to not only havemore control of its own destiny,” said

Wright, “but also to enable us torespond to customer’s requests andcurrent and future market trends in thecoin op industry. We have had a greatstart in manufacturing,” he said, “win-ning the contract to build Cat C ana-logue machines for Crown Direct, ourown adept cabinet and kiosks manu-factured for Inspired Gaming.”

The Inspired Gaming machines willbe launched at ICE 2014, two weeksafter the successful debut of theirAdept cabinet at EAG. The device wascreated in partnership with Walters andGourlay’s UK-centric manufacturerSyco Gaming and was the centre ofattention for many attendees. “EAGwas very productive with incrediblygood feedback,” said Wright.

The company has received enquiriesabout the Adept from as far away asCentral America, with plans afoot toexport the machine to this growingmarket. This forms part of TUF Devel-opments’ focus on introducing theirgaming products to markets around theworld. During 2014 the company will beattending the Irish and AustralasianGaming Shows, as well making a debutappearance

TUF Developmentscontinues to buildworldwide profileNew products and a new director has seen TUF Developmentscultivating an increasingly prominent international presence.

T

2353-p36-39-Listings_Coinslot NEW 28/01/2014 18:53 Page 1

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CASH HANDLINGASTROSYSTEMSDECLARES EAG AGREAT SUCCESS

Money handling specialist Astrosys-tems has declared the recent ExCeL

coin-op show as a great success. Thecompany’s general manager DebbieMalin told Coinslot: “It was another greatyear at EAG London. We welcomed anumber of quality visitors and generallynoticed a more positive attitude than2013.”

When asked if the whole exercise wasworthwhile, Malin confirmed: “This wasour fifth year at EAG International and itwas definitely worth exhibiting again.

Having promotedthe GBA ST2with ticket read-ing capability,we had somevery interestingconversationsregarding thislow cost,dependablenote validator forthe TITO

market. We are look-ing forward to next year’s

show already.”

MEI SHOWCASESCASHFLOW COINACCEPTOR

MEI used its presence at EAG Interna-tional to showcase the capabilities of

the Cashflow 9500 coin acceptor.Dennis Kinsey, the firm’s marketing

communications executive, was on handat the Brent Electronics booth to runvisitors through the product’s applicationsfor the amusements sector.

Kinsey said that the Cashflow 9500 hadthe best acceptance rate, most securefraud technology and lowest cost of own-ership in the industry.

He explained: “It is designed for maxi-mum machine uptime and offers easymaintenance andfast upgrades.

“Combined withits advanced coin-sensing technol-ogy and automaticcoin populationadjustments,these are the fea-tures that help oper-ators deliver thebest customerexperience, ultimatelyincreasing their profitabil-ity.”

Firmware upgrades can be easilyimplemented on site without any changes

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FREE ATM QUOTE

DC Payments, the third largest supplierof cash machines in the UK, is offering

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Basing its service around building long-term relationships with its customers,rather than simply selling to shift units, thehighest level of account management andtechnical support come as standard withevery ATM it installs.

SYSTEMS

anufacturers Radical Shock andCarnaby Gaming, experts in theirrespective fields of electronic pay-

ment systems and casino slotmachines/data systems, have plumpedfor ICE 2014 as their winter UK showcaseevent.

Mike Anderson, group general man-ager, explained: “After a long and harddiscussion it was decided to focus all ourenergies on having a good strong pres-ence at ICE 2014.”

In deference to that decision, bothcompanies were well represented by thepresence at EAG of Derek Lynch, manag-ing director, Andy Walker, head of R&D,and Anderson himself meeting with manyof the visitors and exhibitors present ontheir respective stands at this year’s EAGshow.

Radical Shock manufactures controlPCBs and electronic systems for a widerange of market sectors including amuse-ment/slot machines, pool table, car park-ing, car wash and barrier control/entry. Inaddition, the company distributes thecomplete range of Microcoin electronicpayment systems and interface technol-ogy throughout the UK and Ireland and

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PUBSBIG INVESTMENTFROM STAR

Star Pubs & Bars is to invest £18.5macross its estate in 2014.A sixth of the Heineken-owned com-

pany’s 1,300 pubs will receive investment,with 60 to 70 major refurbishments enjoy-ing an average spend of £135,000. Therewill also be more than 100 external sig-nage and redecoration schemes.

Star plan to focus the future on food.The aim is that it will account for 50% ofsales in the estate’s venues by 2020.

ock and Carnabyus on ICE 2014

prides itself on rapid response both tech-nically and commercially.

Carnaby Gaming, part of the samegroup, manufactures casino slotmachines with leading games includingWild Dragons, 8s Are Great and WildGems. These machines have developedan enviable reputation in the Europeanmarketplace for combining high qualityand reliability with good value for money.Coupled with this, Carnaby Data Systems,operating within the group, provide aunique suite of player tracking, member-ship, loyalty, jackpot and promotion sys-tems that can be applied across all slotmachines in the market.”

WINNERSHEERAN BAGS FIRSTPRIZE IN COINSLOTDRAW

Joe Sheeran, from the RedemptionSoftware Company, who is also an

operator in the South Shields area, wonCoinslot’s prize draw at the EAG Interna-tional last week. Sheeran, who stated hethought the whole thing was a ‘wind up’when he first found out, was the luckywinner of a framedpair of signedfootballshirts -one byEng-landhat-trickheroGeoffHurst, theother by all-time Santos,New York Cosmosand Brazil legend Pele. Sheeran’s busi-ness card was picked out at random onthe last day of the show by Swan Events’Karen Cooke.

TOYSTOY FAIR SHOWCASESBEST NEW PRODUCTS

The best new products at London’ssixth annual Toy Fair were crowned

during an award ceremony at the climaxof the show. Over 25 different companieswere honoured at the event, including wellknown brands such as LEGO andHasbro, alongside new intellectual prop-erty from the likes of Vivid and Flair.

A panel of independent toy retailersselected winners in thirteen categories,with new products from the Peppa Pigand Power Rangers licenses both pickingup awards. “Once again, the winnersshow the level of innovation and creativitywithin the UK toy industry,” said MajenImmink senior communications manager,British Toy and Hobby Association.


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LICENSESKIDDY RIDESCAUTIOUS ON NEWLICENSED PRODUCTS

Although Northern Leisure subsidiaryKiddy Rides has experienced great

success with its licensed Peppa Pigmachines, head of operations,Wendy Townsend revealedthat the company still thinksvery carefully about creatingnew branded products.“You’ve got to know you canproduce an attractive ridethat’s going to perform,” shesaid, “and it’s got to be safe.”Factors relating to the size oflicensed rides is also a concern. “Largerides like the carousel tends to sell toshopping centres,” she said, “and youneed a bigger van to move it around.”

BILL VALIDATORSINNOVATIVETECHNOLOGYPREPARED FOR NEWBANK NOTES

With the Bank of England set to intro-duce new polymer bank notes in

2016, paymentsolutions com-pany Innova-tiveTechnologyhas beenpreparing itsproducts for thechanging standards. Most of its existingbill validators are physically compatiblewith the new notes, with the new data-setupdates being delivered free of charge.However, the company is expecting aboost in revenue as venues with older val-idators update their out of date products.“It always happens that it will drive opera-tors with older style validators to look toupgrade, as the new note data-set assome of them won’t be compatible,” saidsenior support engineer, John Wade.

SPARE PARTSSUZO-HAPP CASTS ITSNET WIDE

Parts and accessories provider Suzo-Happ remains unsure how the UK

leisure and amusement industry will fareduring 2014, but the company are confi-dent that their broad strategy will leavethem in a stable position this time nextyear. “We’re active in a lot of different

market sectors,” said UK sales directorJohn Vallis. “We’ve got products that suiteverybody,” he said, “from single siteoperators to AGC operators and coastalarcades.”

JUKEBOXJAYBOX CONTINUESTO PERFORM INDIFFICULT INDUSTRY

Despite a pub sectorthat continues to

struggle, jukeboxmanufacturesJaybox experiencedone of their most suc-cessful EAGs to date.“We had an excellentshow,” said salesdirector Jamie Bar-nett. “We came away withthe largest commitment we’ve ever had.We also spoke with many of new andexisting customers and the conversationswere all very promising.”

Barnett expects that most of what littlemoney pubs have to spend will go intoacquiring new £100 jackpot Cat Cmachines, but that those with older juke-boxes are likely to consider Jaybox as apotential solution, thanks to their threeyear guarantee and lifetime support. “It isfor this reason,” he said, “that whilst thesector may not be growing JayBox con-tinues to grow year on year.”

LOTTERYPUB LOTTERYSHOWCASES CHARITYCREDENTIALS

Pub Lottery, manufacturer of theWings Pub Lotto machine, used it

presence at EAG 2014 to highlight howthe product supports the RAF Associa-tion charity.

It held a free draw for all stand visitorsoffering a special Battle of Britain memo-rial flight from RAF Coningsby and hotel,lunch and transport for two.

20 per cent of money taken by WingsPub Lotto machines, which can be oper-ated licence-free in pubs, goes to the RAFAssociation’s Wings Appeal.

With over 400 machines currently outon site, so far £250,000 has been raisedfor the charity.



41

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Coinslot JANUARY 31 – FEBRUARY 6, 2014

Business Opportunities For Sale

For Sale

Classifi edTo advertise: Contact Kathryn Norris on 01204 396 397

Crown Direct 41Leeds Leisure 42JNC Sales 43DC Payments 44Recruitment 44

To Advertise

contact Kathryn Norris

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gaming...and so much more!

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All prices subject to VAT and Carriage

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£100 AWPSCash encounters ..................£2295Lets get jackpotted .............£2295Queen of hearts ..................£2295 Paymaker ............................£1095Dond Spank the banker ........£995Dond cops n robbers .............£995Dond Red Mist ......................£995Dond red hot .........................£995Great escape .........................£995Al Murray BBG ......................£995

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42

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TELEPHONE - 01132 040885

Tim Stanhope,Keith Parker or John HoodTel: 01132 040885Fax: 01132 560180John mobile: 07766 247876Email: [email protected] 59/62L, Springfield Commercial Centre,Bagley Lane, Farsley,LEEDS LS28 5LY

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CASINO LOW TECHJACKPOT 100 DIGITAL ........................................................ £2995CASINO RANDOM GOLD £100 .......................................£895GOLDEN GAME .......................................................................£795DOND CASINO CRAZY CHAIR ........................................£695CLOCKWORK ORANGE (£35 / £25) ................................£595RANDOM GOLD DOUBLE UP £70 ....................................£495MAGIC GAMES 2 ......................................................................£445MEGA JACKPOTS (£35) ..........................................................£395FULL HOUSE ..............................................................................£395RANDOM GOLD .....................................................................£395POUNDSTRETCHER ...............................................................£395CASINO DOND (VIDEO) ......................................................£350CASINO WHEEL OR WEALTH .............................................£295DOND CASINO .......................................................................£295ROLL X .......................................................................................£295SEVEN HEAVEN CLASSIC ......................................................£295CASINO MAGIC 7S ................................................................£275FANTASTIC 5 (VIDEO) ...........................................................£250CASINO BAR X 10 ...................................................................£245

VIDEOSSUPERBIKES TWIN ............................................................... £4,995RAMBO DELUXE TWIN GUN .......................................... £2,995TIME CRISIS 3 DELUXE ....................................................... £1,695CHASE HQ 2 SSD ................................................................. £1,195BATTLEGEAR 4 SSD ................................................................£995ARCADE MULTI-GAME (NEW) ...........................................£995TABLE TOP ARCADE MULTI-GAME (NEW) .....................£895ARCADE CLASSIC UPRIGHT ...............................................£595

CHANGE MACHINESTHOMAS 3004 (NV9) .......................................................... £1,695

B3 £500KING POTS £1 ....................................................................... £1,095SLOTTO GAMBLER (+ KING POTTY) ...............................£895STAR ATTRACTION ................................................................£895WORLD OF GAMES ................................................................£795SUPER 500 ...................................................................................£695COPS N ROBBERS ....................................................................£595PARTY SLOTS .............................................................................£495

£100 JACKPOT AWPSJACKPOT 100 (DIGITAL) .................................................... £2,995ALICE QUEEN OF HEARTS (NEW) ....................................POADOND SEAL THE DEAL ..................................................... £1,195DOND ELIMINATOR ........................................................... £1,095DOND BANK ON IT .......................................................... £1,095DOND RAPID ROUND ...................................................... £1,095DOND COPS & ROBBERS ................................................. £1,095DOND EAST & WEST WING ................................................£995DOND RIGHT DEAL RIGHT TIME .....................................£995

£70 AWPSSTAR WARS DEATH ASSAULT ..............................................£395DEVIL OF A DEAL ....................................................................£295TAKE IT OR LEAVE CRAZY TRAIL ......................................£245HOT HOT HOT ........................................................................£225TAKE IT OR LEAVE IT ............................................................£225SAFE CRAKER ............................................................................£225

AIR HOCKEY / NOVELTYAIRBOY XTREME MINI ....................................................... £1,495WINNING STREAK TICKET .................................................£995PLATINUM HEIGHTS TICKET ...............................................£995GARLANDO SPEEDY 7FT ......................................................£745

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43

B2B


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DELIVERIES TO ANYWHERE IN THE UK & IRELANDContact Karl or Steve on Tel: 01706 883838. Fax: 01706 883839. E-mail: [email protected]

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44

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Unit 7 Lancaster Road, Carnaby Industrial Estate, Bridlington, East Yorkshire, YO15 3QY, UK

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Sponsored by

1 AMG FIRST 11 Terry Farr 29 9442 THE PERFECT TEAM Tom Clarke 36 9363 ABOVE STANDARDS Lee Clarke 46 9184 SHERWIN A TEAM Mark Sherwin 38 9045 EVAN TENNER BACK NOW Stuart Heyden 30 8876 BOWLERS BOYZ Andy Bowler 48 8837 KEEDAY RESERVES Peter Holmes 34 8628 CAREFREE BAZZA Glyn Petrie 37 8619 SOUTH OF THE QUEENS David Lees 38 86110 JACKSONS SUPER BLUES Phillip Nelson 32 85911 JAMIES SHOPPERS 11 Jamie Lucky 29 85212 LE COINSPINNERS Lee H 36 84413 KEEDAY LEGENDS Peter Holmes 28 83714 CAREFREE WEEMAN Glyn Petrie 26 83615 ANGRY BALLS Laurie Carpenter 33 83616 JACKSONS JACKPOT XI Gareth Cammack 43 83517 BEADLES 2 Peter Hemmings 50 83418 COSMIC FIRST 11 Terry Farr 38 83219 SHELL'S ELEVEN Michelle Martin 20 82020 FC CLACTON UNDER 10's Stuart Heyden 50 81921 S.A.S FC David Holmes 32 81422 KEEDAYS FINEST Peter Holmes 41 81323 JOHN WARK'S MILKMEN Stu & Stoo 23 81124 AMG LEISURE Carl Bearman 28 80925 JABRO LIONS Tony Brookes 15 80626 JJ'S SHOPPERS 11 JJ Lucky 29 806

27 SUSHI SLIPPERS Derek Lewis 47 80528 DYNAMO KEBAB David Lees 20 80429 HAMMERTIME Brian Wright 30 80230 MUCKING FUDDLERS Chris Skelly 30 79431 CHEEKY MONKEYS Matty Sirett 32 79432 EASY MONEY Steve Barber 26 79233 LLL WANDERERS Jake Parker 35 79134 BAYERN OTHER STRIKER David Lees 29 78835 KEEPLAYERS Peter Holmes 32 78436 CLUB TROPICANA Warren Roffey 35 78337 WARWICKS WINNERS Warwick Tunnicliffe 35 78238 HOLTY'S HOTSPOTS Tony Holt 38 77839 CAREFREE ALDON Glyn Petrie 24 77740 MOTHYS MARVELS Scott Yarham 28 77641 NES UNITED Chris Bell 20 77242 LLL CITY Keith Parker 25 77143 DANS DESTROYERS Daniel Barber 38 77144 DELAYZIGITS Dave Delay 38 77145 GILLSGILLSGILLS Colin Smith 42 76746 AMG OOOOSSSHHH Ian Pawson 23 76447 RAYLEIGHS REJECTS Jody Buckley 36 76348 LLL UNITED Tim Stanhope 22 76049 ESSEX BOYS 2 Steve Hawkins 38 76050 COSMIC SECOND 11 Terry Farr 43 75851 IFUN@SUNDANCERS Shaney Pashley 38 75552 THE ELDORADO TRACTOR BOYS Stoo Evans 12 753

53 THE TEAM THAT WIN Hugo Illingworth 36 75254 ALL THIS AND MORE Gary Newman 35 74755 ABSOLUTE RANKSTERS Alex Lee 29 74656 JABRO BOYS Tony Brookes 30 74457 PARAGON ACADEMICALS Nick Hardy 41 74358 DIDCOT GOALBUSTERS John Carpenter 25 74259 11 UNDER PAR Ross Evans 23 74060 CASHBOX KINGS James Illingworth 32 74061 SHOWBOAT ALLSTARS Ray Harris 39 73862 COMRIEAUTOMATICS Jack Craddock 31 73763 I WANT DIRTY KNEES 2 Jorzoe-FTM 42 73664 BUMBLE IN THE JUNGLE Harry Leaveme 21 73265 MICK McCARTHY'S MISFITS Stoo Evans 17 72766 ESSEX BOYS 1 Steve Hawkins 27 72667 SCUM ON THE RUN Nathan Holmes 39 72668 RICK'S BOYZ Andy Bowler 41 72669 THE REAL DEAL Dave Columbine 35 72570 DONKEY LASHERS Andy Williamson 14 72271 AINT GOT A KALOU Stuart Heyden 16 71872 BEACON BATTLERS Harry Illingworth 38 71673 BIG PRIZE WINNERS Harry Leaveme 25 71374 JO'S ASSETS Joanne Crooks 17 70675 RANGERS RETURN 1 Ashley Temple 32 70076 ABSOLUTE REAMSTERS Alex Lee 12 69177 BEADLES 1 Peter Hemmings 26 68778 STEVIE G LUCKY 11 Shoppers Luck 17 675

79 BURSNELL'S BULLETS Jo Bursnell 27 675

80 EE BAH GUM Simon Shaw 10 674

81 BEST SELECTION John Jennings 29 662

82 DIBBS ELEVEN Tracey Dibben 21 660

83 HOT CHIPS C Edenborough 31 659

84 LLL ACCIES John Hood 10 655

85 AK BABES Andy Water 20 655

86 RANGERS RETURN 2 Ashley Temple 27 651

87 BRAMBLEBOYZ123 Andy Bowler 31 651

88 FERGIES FINEST Kevin Temple 23 650

89 AMS YID ARMY Jason Jarrett 27 650

90 LLL BELLES Amelia Stanhope 11 644

91 HOLIDAY MONEY Darrell Webb 38 641

92 AMS VXR GJ Roger Jarrett 14 628

93 DO IT THEE SEN LAD Simon Shaw 12 622

94 JOHNNYS SHOPPERS 11 John Mitchell 32 613

95 ESSEX'S FINEST Dave Clarke 17 596

96 M.O.T Bill Knowles 14 593

97 COINSPINNERTRONS Coopertron 31 581

98 UPHILL SKIERS Bill Knowles 11 576

99 SEE THE AT' TOP Simon Shaw 13 570

100 TOWER POWER Tony O'Brien 6 558

101 WARWICKS ELEVEN Warwick Tunnicliffe 6 535

102 2 THE TOP Reece Newman 16 529

103 LAC DE GURSON Bill Knowles 23 507

Current Team Manager Weekly TotalPosition Name Name Points Points




CAREFREE WEEMAN Glyn Petrie 26 43 JACKSONS JACKPOT XI Gareth Cammack

KEEDAY LEGENDS Peter Holmes 28 38 HOLTY'S HOTSPOTS Tony Holt

SOUTH OF THE QUEENS David Lees 38 34 KEEDAY RESERVES Peter Holmes

KEEDAYS FINEST Peter Holmes 41 12 THE ELDORADO TRACTOR BOYS Stoo Evans

CLUB TROPICANA Warren Roffey 35 29 JJ'S SHOPPERS 11 JJ Lucky

KEEPLAYERS Peter Holmes 32 50 BEADLES 2 Peter Hemmings

DANS DESTROYERS Daniel Barber 38 32 JACKSONS SUPER BLUES Phillip Nelson

AMG FIRST 11 Terry Farr 29 46 ABOVE STANDARDS Lee Clarke

Team Manager Aggregate over Team ManagerName Name both legs Name Name

LAST 16 ROUND; 1st Leg - Jan 20th to Jan 26th

M.O.T Bill Knowles 14 32 JOHNNYS SHOPPERS 11 John Mitchell

PARAGON ACADEMICALS Nick Hardy 41 32 S.A.S FC David Holmes

BIG PRIZE WINNERS Harry Leaveme 25 36 RAYLEIGHS REJECTS Jody Buckley

WARWICKS WINNERS Warwick Tunnicliffe 35 38 HOLIDAY MONEY Darrell Webb

WARWICKS ELEVEN Warwick Tunnicliffe 6 39 SCUM ON THE RUN Nathan Holmes

THE REAL DEAL Dave Columbine 35 38 DELAYZIGITS Dave Delay

TOWER POWER Tony O'Brien 15 39 SHOWBOAT ALLSTARS Ray Harris

UPHILL SKIERS Bill Knowles 11 14 DONKEY LASHERS Andy Williamson

Team Manager Aggregate over Team ManagerName Name both legs Name Name

2353-p45-Surreal soccer_Coinslot NEW 28/01/2014 14:14 Page 1


Comment

A £100,000 revamp icould be making a ph

“

media watchalex lee

Evolution not revolution for pier o

commentalex lee

ery positive atmos-phere within thehall”; “Positive feel-

ing about the future”; “ Thepeople that were herebecause they wanted to beand were interested inwhat people had, ratherthan just being at anothershow”; “Genuinely it’sbeen fantastic” - all of theseare actual quotes fromEAG Internationalexhibitors. I could havefilled the whole of thiscolumn with similar senti-ments, but even I’m notthat lazy.

Despite, literally, one ortwo minor grumblesabout a preference forcentral London, the over-whelming response to lastweek’s EAG Internationalwas positive, bright andoptimistic.

I’ve lost count of thenumber of times I’ve listedthe challenges the coin-opindustry has faced inrecent years in my shorttime as editor of CoinslotInternational, so I’mdelighted that I can reportsomething genuinely pos-itive - an industry that is,for once, looking on thebright side and blinkingenthusiastically at someseriously strong light atthe end of the tunnel.

Obviously, the hardwork is only just begin-ning, not just from a salesperspective, not just froman optimal positioning onarcade floor view and notjust from maximising thenew opportunities that

the recent stake and prizeuplifts have brought. I’mtalking about underliningthe importance of coin-opentertainment as a vitalpastime in the UK andsomething that is of highcultural value and impor-tance.

We’ve all heard aboutseaside (and high street)regeneration, and UK coin-op stakeholders haveplaced themselves amongthe most powerful voiceswith regard to the above,helped in no small part tothe consistent and persist-ent lobbying done byBACTA. The next step forUK coin-op, as far as I’mconcerned, is in retainingits relevance in the digitalage. Obviously, severalhigh-profile deals havebeen done at EAG and allof those augur well for thelong-term future of thesector.

The bottom line is thatif stakeholders stopbelieving in their abilityto create, innovate andpresent coin-op in a waythat is relevant to today’starget demographics - andfail to identify exactlywhat those demograph-ics are, that is when thewider industry will suffersome serious setbacks.Having walked the EAGshow f loor for the dura-tion last week, however,none of the above looksremotely likely - and thatis testament to the tenac-ity and determination ofour sector.

Dare todream

The owner of one of Burn-ham’s most iconic land-

marks is hoping to celebrateits 100th anniversary with a£100,000 revamp, according tothe Burnham & HighbridgeWeekly News.

Pavilion manager LouiseParkin is hoping to install a£60,000 high-tech folding roofand other improvements to thetune of £40,000 to ensureBurnham’s pavilion attractscrowds for another 100 years.

She told the paper: “Theidea has been in the pipelinefor a while but we decided thiswas the year to do it. We get nogrant funding whatsoever andwe’ve invested the money our-selves to ensure the businesscontinues to be sustainable.We’ve tried to maintain the tra-ditional character of the pavil-ion within the design but we’vealso had to move with thetimes. If planning permission is

granted in February then wewill soon have a wet weatherfacility in Burnham which canaccommodate a coach load ofvisitors. In the summer weopen until 10pm, meaningpeople can dine at the pier inthe evening.”

The 35ft rood is split into twohalves that meet in the middleand can be easily retracted atthe push of a button.

The extra cover will allowthe business to invest more inchildren’s rides and familyentertainment. The revamp ishoped to complement ‘ProjectCoach’ which aims to encour-age more visitors to Burnham.

Parkin also wants to employanother four full-time and fourpart-time staff next year if theproject gets the green light. Itis hoped the new system canbe installed around Easter forthe new holiday season.

A celebration event will be

held in June to mark the cente-naries of local Brownie packsand Parkin wants to hear frompensioners in Burnham whowould like to celebrate their100th birthday at the pavilion.

Elsewhere, numbers maynot be up for former bingo hallin Flint, according to TheLeader.

Flint councillor AlexAldridge said he was confidentthe town’s former PalaceBingo and Social Club wouldbe bought and used as a com-mercial property again.

The hall, which closed sud-denly in November 2010 andhas been empty ever since, islocated by the A5119, a majorjunction into the town.

Cllr Aldridge said bringingthe hall back into use wouldform “the last piece in thejigsaw” in the redevelopmentof Flint. He said: “The [bingo]hall can have an important

V “Positive vibes for the UKcoin-op sector right here”

2353-p46-47-Comment_Coinslot NEW 28/01/2014 15:58 Page 1

47Coinslot January 31 - February 6, 2014

0,000 revamp is planned for the UK’s shortest pier’s conservatory, while a Flint bingo hallbe making a phoenix from the ashes-like return.

Irish gaming expert andorganiser of the up-comingDublin show John Purcellspoke to Coinslot at the recentEAG International about aseismic shift about to happenin the Irish gaming industry.“politicsjohn purcell

quote unquote

”pier owner

TO COMMENT ON ANY ARTICLE


future if we can encouragethe right individual to comethere. I’m proud of the way weare driving the regenerationand we would really like toround it off [with the hall]. It’sthe last piece in the jigsaw ifwe can get that refurbished,it’ll be a complete job.”

The Grade II-listed venuewas originally built in 1951 tohouse the Plaza cinema, butwas used as a bingo hall formore than 30 years.

Cllr Aldridge said its listedstatus may cause some prob-lems for potential bidders. Hesaid: “A challenge for anypotential opportunity in thereis the fact it is a listed build-ing. The front of it is listedbuilding and part of the insideis also listed so any potentialpersons coming there wouldhave to take care of that.Some of the seating in thereis part of the listing criteria,

so that just slightly compli-cates any potential bidders.”

Rumours have been circu-lating on the social network-ing website Facebook aboutwhat the building could beconverted into, with somehoping it would be convertedback to a cinema.

But Cllr Aldridge said it wasunlikely this would happen,due to a lack of footfall.

He added: “We have one ortwo people interested and wehave put them in the directionof the Welsh Government tolook into grant funding. Ifanybody is interested, pleasestep forward - we know thebuilding has huge potential.”

Estate agent GarethWilliams Commercial Prop-erty Consultants said thebuilding could be used in itscurrent form, converted foralternative leisure use orredeveloped. It confirmed the

building was still on themarket, and said there hadbeen some interest in theproperty.

The property, believed tobe owned by Rhyl-basedParker’s Leisure Holdings,has been on the market for£250,000 since early in 2011.The sales brochure describesthe venue as “a traditional ex-cinema building latterlyutilised as a bingo social clubwith a full inventory of tradefixtures and equipment avail-able if required”.

“We’re obviously a new manufacturer, so we can be a littlebit nervous at times, but the response has been fantastic.”

WILF ARNOLD, AREA SALES MANAGER ULTIMATE FAN/SYCO GAMING

There’s a lot of excitement about theupcoming legislation this year. All

being well, the new regulations shouldbe in place by September backed by aregulatory body or at worst an interimregulatory body. Operators are won-dering what the new licensing condi-tions are going to be and how theirexisting operations will be affected.There’ll be a completely new culturepervading Ireland when the new lawcomes in regarding compliance andlicensing - people are going to have tothoroughly adjust the way they work.

Nevada-licensed products arealready coming through to Ireland’sexisting casinos. The first Aristocrat-manufactured product, for example,arrived recently. The big opportunityunder the new gambling laws, however,will be in the pub and bookmakers sec-tors. In Ireland, there are approxi-mately 7,500 pubs, so that’s a potentialnew market for 15,000 machines -whereas there are 4,000 bookmakersso there’ll be a potential market for16,000 machines.

The Irish coin-op and gamingmarket, therefore, has suddenlybecome very important. Forty newcasino licences (will) have beengranted too, and each of these will bepermitted up to 25 jackpot machineseach with unlimited stakes and prizes.

There will be a street gaming marketthe likes of which Ireland has neverseen, full of totally new product. Thelikeliest source of this new influx willof course be the UK, but Central andEastern European manufacturers arekeeping a close eye on developmentsas we’re in the Euro zone. It is my beliefthat existing operators will either sellout or expand. There is no pub tie in Ire-land - each pub is effectively an individ-ual location - so the rush for sites willbe like an Irish gold rush. It’s alreadyhappening - there’s a lot of activity.

While I’m organiser of the Irish

gaming show on March 4-5, I’m moreabout selling Ireland as a concept thanselling the show, which is now in its35th year, making it one of the world’slongest-established gaming tradeevents. We want to make an equal con-tribution to the needs of operators, dis-tributors and manufacturers and aspart of this commitment we’ll be bring-ing in a leading legal speaker as part ofthe overall show package.

While there has been a huge desirefor modern gaming legislation in Ire-land, the governmental wheels haveturned slowly, but this has always beenthe case. The positive news is that theregulation has been based on key ele-ments of UK, US and the most well-established European gamingjurisdictions. I’m not saying it will beperfect, but it will be based on regula-tion rather than prohibition, which isvery important. It’s been segmentedvery well, so there will be a number ofdifferent gaming licences to suit thevarious sectors. The new laws will takeinto account good business practise,public interest and social responsibil-ity with a view to creating a sustainablegaming industry in Ireland.

As soon as the regulator came in, itwent out of the government’s hands,so there will be no chopping andchanging as different governmentscome and go. This is Primary EnablingLegislation assembled by a totallytransparent regulatory environment. Ido believe traditional operators, whohave been used to self-regulation for25 years or more, may find it toughadapting to the new regime, but in myview the opportunities far outweighany downsides. The whole process indrafting the new laws has been veryinclusive, 100 per cent transparent andaccountable. It will see a massiveinflux of new machines, higher stakesand prizes and lots of new (pub andbookmaker) locations.

New gaming erafor Ireland justaround corner

“I think every EAG is slightly different and this yearwas no exception, I felt there was a very positiveatmosphere within the hall and all the suppliers Ispoke to had the same positive feeling about thefuture.”

PAUL KELLY, CEO, BALPPA

“It’s been very good actually. The first couple of daysthere were a good number of enquiries and like thelast couple of years, the people that were herebecause they wanted to be and were interested inwhat people had, rather than just coming in on theback of being at another show.”

JOHN VALLIS, UK SALES DIRECTOR, SUZO-HAPP

“Very good. Very busy. It’s been positive for us as wellas people coming over to see us especially. Not justwalking past. They’ve made a special trip to comeand see us, so it’s been great in that respect.”

IAN FULLER, BUSINESS DEVELOPMENT MANAGER,INNOVATIVE TECHNOLOGYK

e”

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KIEV TO HOST 8TH VENDING EXPO 2014

ending machinemanufactures will bemaking their way to

Kiev, Ukraine to display theirlatest products from 4-6March, 2014. Companiesfrom around the world arescheduled to appear at theKiev International ExhibitionCentre, covering sectorsfrom kiosks to cashmachines. Event organisersare hoping to foster an envi-ronment which facilitates thefurther development of theindustry by encouragingexhibitors and attendees tonetwork throughout itsthree-day run time.

DIGITAL SIGNAGE EXPOTO LIGHT UP LAS VEGAS

he world’s largestinternational tradeshow dedicated to

digital signage, interactivetechnology, and out-of-home networks is sched-uled to take place at the

Sands Expo ConventionCentre, Las Vegas from the11-13 February 2014. Over4,000 representatives froma variety of industries areexpected to attend from 77countries, arriving toinspect the latest in sig-nage technology.

Exhibitors include ELOTouch Solutions and Jet-way both have whom havebeen making inroads in theUK. They join over 180exhibitors spread across68,895 square feet of theconvention centre, whichalso includes space for a

seminar and 25 free educa-tional sessions. During theshow, event organisers willlaying on a New ProductsPavilion for attendees look-ing to experience thebleeding edge of signagetechnology.

Calendar

Newsweek TO COMMENT ON ANY ARTICLE


UK EVENTSFEBRUARY 20144-6 ICE Totally Gaming ExCeL Lon-

don UK www.icetotallygaming.com

11-13Digital Signage Expo

Sands Expo Center Las Vegas Nevada

US www.digitalsignageexpo.net

INTERNATIONAL EVENTSFEBRUARY 2014

5-7 IAAPI Bombay Exhibition Centre

Goregaon India www.iaapi.org

12-14EAAPA 2014 Sokolniki Exhi-

bition Centre Moscow Russia

www.eaapa.ru

MARCH 2014

1-3CIAE Guangzhou Expo 2014

China Import and Export Fair

Guangzhou China www.chinaamuse-

ment.net

4-5 Irish Gaming Show Moran Red

Cow Conference Centre Dublin Ireland

www.purcellassociates.net

4-6Vending Expo Kiev International

Exhibition Centre Ukraine

www.vendingexpo.kiev.ua

EDITORIALEditor: Alex LeeEmail: [email protected] Tel: 01204 396 397Assistant Editor:James Walker Email: [email protected]: 01204 396 397Managing Editor:Ken Scott Email: [email protected]: 01273 699 900ADVERTISING SALESKathryn NorrisEmail: [email protected]: 01204 396 397Fax: 01204 392 748SUBSCRIPTIONSSarah HaworthTel: 01204 396 397DIGITAL VERSIONMarc LawtonEmail:[email protected]: 01204 396 397PRODUCTIONDesigner: Gina LloydEmail: [email protected] Production &Pre-Press:Dave RoderickEmail: [email protected]: John SullivanGB Media Corporation Ltd,Bolton TechnologyExchange,33 Queensbrook,Bolton, BL1 4AY

Tel: 01204 396 397Fax: 01204 392 748 Email:[email protected] andProduction:3rd Floor, 20 New Road,Brighton, East Sussex BN1 1UF (UK)Tel: 01273 699 900Advertising andSubscriptions:Coinslot International,Bolton TechnologyExchange,33Queensbrook,Bolton BL1 4AY Tel: 01204 396 397Fax: 01204 392 748

Opinions expressed in this publication shouldnot be regarded as the official view of GBMedia Corporation Ltd, except where stated.Views, opinions and recommendationscontained in this publication are put forwardfor consideration only. No action should betaken in reliance upon any such views,opinions or recommendations. Neither GBMedia Corporation Ltd nor contributorsaccept any responsibility for any lossoccasioned to any person howsoever causedor arising as a result of or in consequence ofaction taken or refrained from in realiance onthe contents of this publication.

Notes for contributors: Coinslotwelcomes the submission of articles forconsideration by the editor with a view topublication. Submission of an article will beheld to imply that the article containsoriginal unpublished work which GB MediaCorporation Ltd may lawfully publish. Allsubmissions are made at the owner’s risk.© GB Media Corporation Ltd, 2013All rights strictly reserved. No part of thispublication may be reproduced, stored ina retrieval system, or transmitted in anyform or by any means without the priorwritten permission given, full acknowledge-ment of author, publisher and source mustbe given.

V Packed into a busy three-day schedule, the eightsector Conferences pro-

vide an in-depth opportunity tolearn through case studies, inter-active discussions and focusednetworking about the mostexciting areas in gaming.

Monday 3 February, sees theInternational Casino Conferencebring together casino executivesto discuss the EC action plan.Topics include technologicalinnovation, securing customerloyalty through multi-channelmarketing and harnessing the

potential of social and mobilegaming.

On Tuesday 4 February, jointhe world’s leading regulators,operators and gaming profes-sionals for the World RegulatoryBriefing.

Wednesday 5 February hostsClarion’s fourth MonetisingSocial Gaming conference as itinvestigates business models totake social games forward. Rank,Ladbrokes and Caesars head thediscussion, alongside social gam-ing leaders from Plumbee, Big-Fish and FanDuel.

P

ICE Conferences run alongside ICE Totally Gaming

T

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