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Price: £2.50

April 18 – April 24, 2014 • No. 2364 • www.coinslot.co.uk

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COMMENT

39

Industry news 4Seaside amusements 10Category B3 11B2B Listings 22Latest machine charts 24Classified ads and opps 25Jabro Surreal Soccer 29Comment & Analysis 30

COINSLOT

GRADUATION

...The IGRG’s first pieceof work will be to under-take a stock-take exer-cise of responsiblegambling initiatives. Vari-ous companies, industrygroups, and associationshave been pro-active inthis area and that workwill be reviewed...

Weston-super-Mare’s GrandPier was the site of a

national first last week whenapprentices from Weston Col-lege were awarded theirdegrees on the attraction. It isthe first time ever that a gradua-tion ceremony has taken placeon a UK pier.

The 70 apprentices wore cer-emonial gowns and were pre-sented with their certificates infront of family and friends.

Guest of honour at the eventwas Jim Eastwood, the North-ern Irish star of The Apprenticewho was given the title of‘Greatest Salesperson in theWorld’ by Sir Alan Sugar in 2011.

After the official proceedings,the graduates enjoyed a buffetand free rides on the Grand Pier.

Grand Pier general managerPaul Charalambous said: “Wewere delighted to be the firstpier in the UK to host a gradua-tion ceremony. I am sure the stu-dents will remember the day fora very long time as the Grand

Pier is a quirky venue for such anevent and, of course, they all gotto go and have fun on the ridesafterwards.”

The event followed closely onthe heels of the Big Brownie100th Birthday, which was cele-brated with a sleepover at theGrand Pier on March 29.

Brownie packs from Burn-

Weston Grand Pier in

Sajid Javid, MP for Bromsgrove,has been appointed Culture Sec-

retary in the wake of Maria Miller’sresignation and the British Hospi-tality Association has wasted littletime in urging him to cut tourismVAT to 5 per cent, to bring Britaininto line with most of Europe.

Figures released last week by Vis-itBritain showed that inter-national visitors spent arecord £1.5bn inBritain in February - a45 per cent increaseon February 2013.

BHA chief execu-tive Ufi Ibrahim stated:“Sajid Javid will behighly welcomed as thekind of big hitter thed e p a r t m e n tneeds given thec h a l l e n g e sahead. After

two years of growth, this declinecoincides with countries likeSpain, France and Germany steal-ing a march on the UK. The strongincreases by our competitorsunderline the need for governmentpolicy to support improved com-petitiveness - particularly acrossthe regions.”

“Inbound tourism continuesto be the fastest growing

sector of the industry, withspend by international vis-

itors forecast to grow 6per cent a year across the

rest of this decade,” saidVisitBritain’s chief execu-tive Sandie Dawe.

“Tourism … is a majorexport earner for

this country.Last year,earningstopped a

BHA urges new Culture SecretTOURISM

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ESSENTIAL GUIDE

Progress made but wewill do better says Graf

INDUSTRY

How the Category B3sector is shaping up

April 18 - April 24, 2014 • No. 2364 • www.coinslot.co.uk

39

11

ham-on-Sea, Highbridge, BrentKnoll, Berrow, Weare, Wedmore,Axbridge, Cheddar and Shiphamall bedded down in the GrandPier’s Regency Suite.

Grand Pier Director MichelleMichael said: “When the Brown-ies approached us about havinga sleepover on the Pier to cele-brate their 100th birthday we

thought it was a great idea. We’dnever held one here before butthey will all have a great time – ifnot a great deal of sleep.”

The above moves illustratehow obscure publicity stuntscan bring media coverage andincrease awareness of theUK’s foremost amusementattractions.

report, carried out by theLocal Data Company, hasrevealed that just 17 per cent

of Britain’s betting shops are in themost deprived areas of the country,compared to 35 per cent in the leastdeprived areas. In total, almost two-thirds (62 per cent) of betting shopsare in areas with lower than averagelevels of deprivation.

Matthew Hopkinson, director ofthe Local Data Company, com-mented: “It is clear that betting shopsare not clustered in towns with highdeprivation scores. A minority ofshops are in the poorest areas, whilea majority are in the least deprivedareas.”

In addition, the report finds no evi-dence that the industry targets thepoorest people. Analysis of townpopulations, split by socio-economicgroup, shows no difference per headof population between the numberof betting shops in ABC1 areas andthe number in C2DE areas.

Matthew Hopkinson explained:“There is nothing in the data to sug-gest that bookmakers deliberatelytarget poor and vulnerable people.Our analysis shows new shop open-ings are primarily in towns with lowand average deprivation scores - notin the poorest areas.”

The report also reveals the expan-sion in the number of high streetbookmakers is much less aggressivethan has been widely reported. In2013, the number of shops increasedby just 1.3 per cent, compared togrowth rates of over 3 per cent in thenumber of pawnbrokers, coffeeshops and convenience stores onBritish high streets. In total, bookiesaccount for just 1.7 per cent of all liveretail units in Britain.

An analysis of closures and newopenings in the three years up to

December 2013 reveals new shopopenings have been concentrated inBritain’s least deprived areas.

The findings of the report alsoappear to discredit claims that shopsin deprived areas are the most prof-itable, which critics say has led to theindustry targeting poor areas. Ananalysis of gross win data per shopper capita illustrates that shops in thepoorest areas are not as profitable asshops in areas with lower levels ofdeprivation - clearly suggesting thereis no commercial incentive for book-makers to target poorer areas.

Dirk Vennix, chief exec of the ABB,said: “The betting industry does nottarget the poor and the vulnerable. Itnever has, and it never will. This reportshould help dispel some damagingmyths propagated by those trying todemonise and toxify our industry. Weare a responsible and regulated indus-try selling a mainstream leisure prod-

uct enjoyed by over 8 million peopleper year. We choose where to locateour shops in the same way as any otherretailer would - using commercial fac-tors such as consumer demand, foot-fall, and competitive presence. Itmakes no sense whatsoever for us totarget poor communities or vulnera-ble people.”

Not unexpectedly, the Campaignfor Fairer Gambling was quick topounce on the new report’s findingsrefuting its claims: “The bookmak-ers can produce as many misleadingreports as they like by manipulatingdata, but all people need to do is walkdown their high street to know thatthe proliferation of betting shops isreal, it’s happening in our mostdeprived areas, and it’s driven byFOBTs – the crack cocaine of gam-bling. The government must reducethe maximum stake on thesemachines to £2 per spin.”

‘Clustering’ debate rumbles onBETTING OFFICES

Britain’s most deprivedareas have the lowestshare of bettingshops, according to thelatest study on LBOswhich delivers a timelyboost to the batteredsector’s efforts to countera highly effective PRoffensive against it.

A

Pier in academic first

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e Secretary to cut tourism VAT

record £24bn, which is more thancrude oil and cars. And tourism is amajor job creator for Britain - forevery 18 Chinese visitors whocome to Britain, an additional job iscreated in tourism.”

Helen Grant, the Minister forTourism, stated: “These record fig-ures for February show just howwell our tourism strategy is work-ing and the valuable contributionthe sector is making to economicgrowth. I am delighted that morepeople are coming to enjoy thebest of Britain and spending theircash.”

The BHA has implored Javid touse his new post to tackle adecline in domestic visitor num-bers. Great Britain Tourism Survey(GBTS) figures reveal domestictrips fell by over 3m in 2013, whilespending fell to £23.3bn - a £682mdecline on 2012.

Graham Wason, chair of the Cam-paign for Reduced Tourism VAT, said:“A reduction in VAT on tourismwould increase our competitive-ness with Europe, halt this long-term decline and add amuch-needed boost to regionalhotspots that are undervalued byWestminster. Tourism is the onlyBritish export subject to VAT, whichputs it at a distinct disadvantage toEurope - a disadvantage that is nowstarting to eat into our prospectsfor regional growth.”

The latest domestic tourism fig-ures show that staycations remainpopular, with numbers up on pre-recession levels. In 2013, 13 percent more holiday trips were takenin England than in 2008, and theamount spent was 23 per centhigher in nominal terms (takinginflation into account, the differ-ence is 9 per cent).

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4 Coinslot April 18 - April 24 , 2014

Industry TO COMMENT ON ANY ARTICLE

Email: [email protected]

elivered under thetitle ‘From Sin To Fun’,the Gambling Com-

mission’s Philip Graf pre-sented a keynote speech inSingapore recently where thework and activity of the regu-lator were laid out before aneager audience. And the mes-sage was very clear: “There ismuch to do!”

But, the message was not anindictment of the Britishindustry - rather an indicationthat the UK system is verymuch a work in progress andthat the business/regulationpartnership is certainly dis-covering its mojo.

Talking to delegates fromaround the world, Grafdeclared: “On a positive note,we are starting to see somewelcome changes in Britain:

A notable change in atti-tude by some of the majorgambling operators who arenow publicly talking aboutsocial responsibility and itsintegration at board level

within their organisations;An increase in operators

providing access to data and collaborating withresearchers;

A social responsibilitycode being established bythe ABB and supported by itsmembers;

A harm minimisation con-ference run by the RGT lastDecember, funded by theindustry and bringing inexperts from around theworld.”

This mood change is verydifferent to the landscapecarved out when the Com-mission came into operation.It was then, as Graf explained,that the remit of the Commis-sion was defined:

“In 2001 a review of gam-bling by Sir Alan Budd recom-mended streamlininggambling legislation into oneAct and setting up a singleregulator for all forms of gam-bling except the national lot-tery. The aim being to create

an easy to understand statutethat was flexible to futurechanges within the gamblingindustry, and for gambling tobe treated as a mainstreamleisure activity.

“The outcome was theGambling Act 2005 whichset up the Gambling Com-mission, gave local authori-ties powers as co-regulatorsto deal with gambling prem-ises and local issues; andintroduced three licensingobjectives - to keep gam-bling crime free, fair andopen and to protect childrenand vulnerable people.

“We license operators - andwe also license key individu-als within an organisation andhold them accountable forupholding the licensingobjectives. We have licenceconditions and codes of prac-tice (LCCP) which areexpressed in terms of policiesand procedures.”

Some years on, and thework of the Commission,

according to Graf, is evolvingand the industry mind-set ismoving towards reflectingthis brave new world

“We need operators toactively develop and marketplayer protection and we sup-port such measures by incor-porating them into regulatoryexpectations and by helpingfoster pan-industry collabora-tion on research and the devel-opment of best practice.

“For the future we look for-ward, one day, to being able tomove away from issues suchas gaming machine stake andprize limits to a more playerfocussed approach aimed atprotection of those who needit and regulation that reflectsthe technological world welive in. We need to be able toshow opinion formers thatinnovation is being used toimprove player protection, sothey feel confident thatpeople can enjoy gamblingwithout undue risk. If we areto achieve that aim we need

all sectors of the industry towork together to activelydevelop and implement prac-tical ways to protect playersand we need a mature rela-tionship between regulatorand the regulated. Until thishappens, politicians and thepublic in Britain and beyondwill remain, at best, ambiva-lent and sometimes antago-nistic towards gambling.

“In conclusion, these arechallenging times. Player pro-tection, anti-money launder-ing, sports betting integrity,online/mobile gambling -these are all issues for us, foroperators and for governmentand society at large as well asfor other regulators. We havemoved to an outcome, riskbased approach. We seek reg-ulation that is targeted, pro-portionate and effective.Overall an approach thatallows gambling to be a legiti-mate leisure activity for themajority of our citizens. Thereis much to do!”

REGULATION

In a keynote speech at a joint seminar organised by the Singapore academy of law andcasino regulatory authority, Philip Graf, chairman, Gambling Commission, spoke oflessons learned from the first decade of UK gaming regulation.

INITIATIVES

The microphone atFalkirk’s Gala Bingo

will be taken over bycomedians every Fridaythis month. The hall ishosting a different fun-nyman every week in abid to appeal to non-bingo players.

The likes of BruceFummey (pictured), BillyKirkwood and Bill Dewarare set to perform theirstand-up routines.

Assistant manager atthe Falkirk venue NickAuld said they werebranching out intocomedy to break stereo-types and encouragemore people to givethem a try.

He told local press:“Some people still havethe misconception thatbingo is for old peoplebut in reality all typescome to use the facili-ties. Yes, there is bingobut we also have a bar,diner and host eventssuch as karaoke everySaturday. The comedynights we hope will getpeople through ourdoors who wouldn’t nor-mally consider comingin. The comics lined upare great and comedy issomething you don’t getin Falkirk every night ofthe week - it’s somethingdifferent on offer forlocal people.”

The Gala Bingo Falkirkcomedy nights start at10pm, entry is free andno advance booking isrequired.

Comediansto take overat Falkirkbingo club

Graf speaks of the set ofchallenges facing industry

D

CHARITY

Leslie MacLeod-Miller,chief executive of

BACTA, recently com-pleted the LondonMarathon in a time of justthree hours and 43 min-utes. This marked the sev-enth London Marathon forthe keen runner.

MacLeod-Miller ran forBACTA’s official charitypartner Rays of Sunshine

Children’s Charity. Allmoney raised will begoing direct the charitywhich helps grant wishesto seriously ill childrenliving in the UK. Hethanked everyone fortheir kind donations thusfar.

Anyone wishing todonate can still do so viahis justgiving link online atwww.justgiving.com/Leslie-Macleod-Miller2014.

DISTRIBUTORS

Shortly before going topress, Coinslot received

confirmation that AMGLeisure had entered volun-tary administration. In astatement issued toCoinslot, Alex Aucklandsaid: “It is with huge regretthat we have taken the deci-sion to put AMG into admin-istration after eight yearstrading. It is no exaggera-tion to say that this indus-try is in our blood and thedirectors tried everythingin their power to preventthis sad situation arising.

He concluded: “We gaveit our best shot but some-

times your best, in the cur-rent economic environ-ment at least, isn’t quitegood enough. On behalf ofthe directors at AMG Iwould like to place onrecord our sincere thanksto everyone who hashelped and supported usover the past eight years, in

particular our team of loyaland talented staff and ofcourse our customers. Ifindeed there is an upside,we have been heartened bythe support we havereceived from so many ofour industry colleagues andhave learned some impor-tant lessons along the way.”

AMG Leisure entersvoluntary administration

BACTACEOcompletesLondonMarathon

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INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

MACHINES Category B3 is making its mark inthe industry. Essential Guide looks at the best ofthe products and listens to the key opinions. 11

BINGO

With the 2014 Budget proving tobe a much-needed shot in the

arm for the bingo sector, Meccabingo has announced an offer tothank players for their support withthe Boost Bingo campaign thathelped sway the Chancellor’s deci-sion to halve bingo duty.

To this end, many Mecca bingohalls are offering free Linked Bingogames across the UK - all playersneed to do to take advantage of theoffer is to turn up and play.

Not every single Mecca bingoclub is partaking in the promotion,so players have been advised tocheck with their local club beforethey set out. The one-off special pro-

motion takes place on Easter Satur-day at 2:30pm. Tickets are free, socustomers just have to buy in for thesession and they can compete for a£50,000 Link Jackpot for no addi-tional charge.

The game is a big thank youfrom Mecca for signing the BoostBingo petition, supporting thelocal clubs and even marching ongovernment to present the signa-tures. Without wholesale playersupport backing the official cam-paign, the sector would still befacing 20 per cent tax rates.

Mecca offers free ‘linked’ games for Easter

n its continued efforts tostamp out any unlawful coin-op activity in the UK, the Gam-

bling Commission has organised atraining course for local authoritiesto help identify and manage the sitingof illegal gaming machines.

Many of the courses are being heldin casino premises, which will pro-vide participants with first-handexperience of a live gambling envi-ronment after the training has beencompleted. The first course at Bris-tol’s Grosvenor Casino, on April 10,was fully booked, as are a number ofthe other sessions.

It follows the success of sevenworkshops held around the countrylast year which were attended byalmost 400 council and police officersand demonstrated a need by localcouncils for practical training on howto effectively identify and take actionrelating to illegal gaming machines.

Rob Burkitt, of the Commission’sLocal Authority Liaison Unit team,said: “We are delighted to have part-nered with Westminster City Trainingto develop and deliver this coursearound the country, and we are alsograteful to the Rank Group and Aspers

for the use of their casinos at many ofthe venues.

“Issues around suspected illegalgaming machines are one of the maincompliance referrals we make tolicensing authorities. With the fastmoving nature of technical advancesin gaming machines, these work-shops are a great opportunity forpolice and council officers to find outwhat they need to look for when deal-ing with illegal gaming machines.”

Supplying gaming machines ormaking them available to the publicwithout the appropriate licence orpermission is a criminal offence.LALU regularly supports councils andpolice forces across the country onjoint operations to remove illegalgaming machines.

Steve Harrison, Westminster City

Council’s operational director ofpremises management added: “Thelicensing, deployment and policingof gaming machines present real chal-lenges and the fact that that our firstworkshop course in Bristol sold outspeaks volumes about the need forquality training.

“I believe that Westminster CityCouncil’s team offers the best train-ing available. Crucially, our officerscome to the classroom with years ofon-the-ground experience and weshare the Gambling Commission’sambition for best practice to beshared across the country.”

This latest move underlines theCommission’s on-going efforts tokeep crime out of gambling, andwill be welcomed by industry stake-holders.

Clampdown on illegalmachines continues apaceTRAINING COURSES

Training on how to identifyand manage the siting ofillegal gaming machinesis now being provided to localcouncils across the countryby Westminster City Trainingin partnership with theGambling Commission’sLocal Authority Liaison Unit.

I

SCHEDULEThe Gambling Commission’s special training sessions to show localcouncils how to better identify and manage the siting of illegal gamingmachines began on April 10 in Bristol. The next raft of training is at thefollowing locations.

Thursday 17 April - Grosvenor Casino, CardiffTuesday 22 April - BDRO, Victoria Square House, BirminghamFriday 25 April - Westminster City Training Centre, LondonWednesday 7 May - Westminster City Training Centre, LondonTuesday 13 May - Westminster City Training Centre, LondonWednesday 21 May - Westminster City Training Centre, LondonWednesday 28 May - Westminster City Training Centre, LondonThursday 5 June - Grosvenor Casino, SouthamptonThursday 12 June - Grosvenor Casino, NottinghamThursday 19 June - Grosvenor Casino, LeedsThursday 26 June - Grosvenor Casino, HullThursday 10 July - Grosvenor Casino, LiverpoolThursday 17 July - Mecca Bingo, YorkThursday 24 July - Aspers Casino, Milton KeynesThursday 31 July - Westminster City Training Centre, Central London

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onsumer confidence is onthe up, according to thelatest figures from Ipsos

Retail Performance which show animprovement to average weeklyshopper numbers in March. Withthe nation’s AGCs positioned on thevery same high streets, it would bereasonable to expect that they havealso benefitted from the recentfootfall upturn. The Retail TrafficIndex, which measures the numberof shoppers entering over 4,000non-food retail stores across the UK,rose by 4.5 per cent in February,

better than the monthly lift of 3.8per cent in 2013, despite Easterfalling into March last year. For thisreason the year-on-year figure sawa decline in March, down 3.7 percent on last year.

Dr Tim Denison, director at IpsosRetail Performance, stated: “We suf-fered from heavy snow fall and coldweather last March, but we also ben-efited from the Easter holidays. It isdifficult to interpret just how goodthe latest footfall figures are, but it isfair to say that we had expected year-on-year growth to return in March

and that was not the case. Certainlythe de-seasonalised trend isstronger than it has been since lastJuly and there is no reason to expectthis to falter. Consumer confidenceis up there with the skylarks, reflec-tive of ‘good news’ stories outnum-bering the bad.”

Inflation is below 2 per cent forthe second consecutive month andon a par with wage rises, energy pricefreezes are being actioned, anincome tax threshold rise is pendingand more people are in employment;these are all contributing to a belief

that real disposable income levelsare now moving in the right direc-tion and that individuals are begin-ning to feel better off once more.

“Shoppers will be stepping outover Easter with more certaintyand intent than they have done fora while,” believes Denison. “Weforecast that footfall levels to be 4.1per cent higher over the holidayfortnight than they were last year.If proven this would be an indica-tor that demand is strengtheningnon-food retailing is returning tobetter health.”

BINGO

In the immediate after-math of the recent bingo

duty tax cut from 20 percent to 10 per cent, twoUK bingo clubs have hadimminent closuresreversed, according to theBingo Association’s chiefexecutive Miles Baron. Hetold Coinslot: “The effectsof the duty cut havealready been seen atclubs in Portsmouth andWokingham, both of

which were threatened byclosure, but can now stayopen.”

On April 28, Baron willtravel to meet the Trea-sury’s senior policy advi-sor on gambling taxesGraham Hunt where hewill update him on howthe UK bingo sector willgrasp the opportunity thatthe duty cut has pre-sented.

The Bingo Associationwill then hold a specialday on May 16 entitledBingo Is Boosting. Baronconfirmed: “This event,which will see participat-ing bingo clubs the lengthand breadth of the UK, willbe a celebration and athank-you to MPs for theirefforts in persuading theChancellor to introducethe tax reduction.”

CINEPLEXES

AHigh Court challengehas been launched

against Cotswold DistrictCouncil’s decision to grantplanning permission for anew cinema and entertain-ment complex in Cirences-ter’s Brewery Court.

Last November, mem-bers of CDC’s planningcommittee overturned arecommendation to refusethe building of the enter-tainment complex, whichincludes a four screencinema, six shops, fourrestaurants and a hall of res-idence.

Cirencester Estates Lim-ited, which owns a numberof commercial propertiesin the town centre, hasapplied for a judicial reviewinto the council’s decisionto grant planning permis-

sion to Wildmoor Proper-ties for the development.The firm called in its solici-tors after discovering thatWildmoor’s plans wouldhave a direct impact on oneof its properties.

Michael Lockhart-Smith,development director atCirencester Estates, toldlocal press: “Unbeknown tous, and without being con-sulted, the proposed Wild-moor scheme involved theextension of the WHSmithunit and requires the dem-

olition of the rear wall of 19-21 Castle Street.”

While the company saidthe development has“merits for the future pros-perity and viability of thetown centre”, it echoed theconcerns raised by EnglishHeritage last year. In a letterto CDC planning officerMike Napper, English Her-itage said: “In our opinion,the provision of a cinemacan be achieved withinthese parameters, but thisscheme fails to do so.”

High streetfootfall onway back upREPORT

According to a new survey, consumers are ready tospend, spend, spend in the UK’s high streets thisEaster, which has to be good news for the adult gamingcentre and amusement arcade sectors.

C

Baronpleasedwithpostduty cutprogress

Mooted entertainmentcomplex project stalls

CORPORATE

Irish air travel giant opened its new 100,000sq.ftDublin campus last week, featuring a number of coin-

op staples for the staff to enjoy.According to the Irish Independent, the new offices

even have a slide - complete with a warning sign tellingemployees to use caution when using it. The gamesroom features a pool table, games console and pinballmachine, while a giant chess set sits outside the liftarea between two of the floors. Ryanair’s HQ also fea-tures flags, arcade games and wall paintings of race-horses and army tanks.

For those brave enough, a steel slide can whiskemployees between the first and ground floor. In itsnew surroundings, the airline also announced plans tocreate 200 new jobs in Ireland.

The building, in Swords, was officially opened byTaoiseach Enda Kenny and Finance Minister MichaelNoonan.

Ryanairgoes

coin-op

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ajor AGC operator Talarius has beenrewarded for its commitment tohealth and safety. The Silver award in

the prestigious annual scheme run by theRoyal Society for the Prevention of Accidentswill be presented to Talarius during a cere-mony at the Hilton Birmingham MetropoleHotel, at the National Exhibition Centre, onMay 14, 2014. RoSPA has been recognisinghealth and safety success for over 50 yearsin its mission to save lives and reduce injuriescovering all ages and stages of life.

The RoSPA awards companies whoshow a continuous commitment to the pre-

vention of accidents within the workplacethrough the installation of systems and pro-cedures that empower employees to workin a more knowledgeable manner when itcomes to health and safety. Through thescheme, which is open to businesses andorganisations of all types and sizes fromacross the UK and overseas, judges con-sider entrants’ overarching occupationalhealth and safety management systems,including practices such as leadership andworkforce involvement.

Peter Harvey, chief executive of Talar-ius, said: “Talarius has an excellent healthand safety record amongst its industrypeers and it is pleasing that our stringentadherence to high standards of health andsafety have been recognised for thesecond consecutive year by the RoSPA, aclear endorsement of the consistentlyhigh and professional standards we main-tain at the company.”

David Rawlins, RoSPA’s awards manager,said: “The RoSPA Awards encourage the rais-ing of occupational health and safety stan-dards across the board. Organisations thatgain recognition for their health and safetymanagement systems such as Talarius, con-tribute to a collective raising of the bar forother organisations to aspire to, and weoffer them our congratulations.”

OPERATORS

FEC specialist Playnation, which currentlyoperates machines in over 1,200 loca-

tions, has been instrumental in helping Ver-dant Leisure, the holiday park operator,boost its family entertainment centre salesby more than 65 per cent. The sales increasecomes less than a year after Playnationsecured a long-term contract to supply Ver-dant Leisure with an extensive range ofmachines for its on-site family entertain-ment centres. The holiday park operator hasfour sites across Scotland and Northumber-land including Viewfield Manor, Riverside,Thurston Manor and Pease Bay.

Paul McGhee, operations manager atPlaynation, said: “We worked with the team

at Verdant to gain an understanding intothe different park locations and thedemands from customers within eachenvironment. This enabled us to tailor ourmachines to the consumer and enhancethe overall experience for families visitingthe parks. We’re really pleased with Ver-dant’s success to date and this ties in wellwith our key focus in the family entertain-ment sector.”

Bev Dixon, operations director at Ver-dant Leisure, concluded: “We are delightedwith the latest sales figures and it is clearthat the new machines have had a directimpact on the growth of our arcade busi-ness. This puts us in a strong position inthe family entertainment arena and weexpect 2014 to be another solid year.”

Operator selected foraccolade at RoSPAAwards 2014AWARDS

Talarius, the UK’s largestoperator of adult gamingcentres, is among the winners forthe second consecutive year inthe RoSPA Occupational Healthand Safety Awards 2014.

Verdant sees massivegrowth in family fun

THEFT

Arobber got away with cash afterthreatening an amusement arcade

worker at Nobles Amusements, onClayton Street, in Newcastle city centrelast week.

A man, who is thought to have beendrunk, entered the premises andthreatened a woman working inside. Hethen fled in the direction of FalconersCourt with cash in a yellow bag. Policeare still working to establish whetheror not the robber was armed and arechecking CCTV from the building.

The thief has been described asbeing in his 20s, of medium build andshort in height. He was wearing ablack or grey hoodie top with thehood up. Police are now appealing forwitnesses.

The spokeswoman added: “Officershave made a full check of the area,making inquiries and reassuring mem-bers of the community.”

Newcastlearcade suffersrobbery

M

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A P P L I C A T I O N F O R M

Smiling youngster Charley Maherpictured with her parentsfollowing a pink poweredwheelchair presentation atCashino in Stockport.

Your Name (CAPITALS PLEASE): Team Name (if known):

Entry to which event? (tick appropriate boxes)

18 hole golf 80 clay shoot Individual entryTeam Entry (min 4 persons)

Payment method: £300 per team - individual entry £80 per person (tick box below)

cheque enclosed* bank transfer (call me for details)

*make cheques payable to CHIPs

Please complete and mail, telephone, fax or email to:Amanda Blundell. Praesepe Plc. Seebeck House, 1A Seebeck Place, Knowlhill Milton Keynes MK5 8FR

Tel: 0845 5215054 Fax: 01908 322769 Email: [email protected]

pay cash on the day

Email Address:Company name (if applicable)Contact Telephone Number:

Again Praesepe are delighted to be hosting the Gaming Industry’s second ‘Shoot the Birdie’ Golf and Clay

Pigeon event on behalf of the CHIPs charity. CHIPs raises money to provide specially adapted wheelchairs

for disabled youngsters and is supported largely by the UK Gaming industry. The ‘Shoot the Birdie’ day is

arranged for Friday June 6th and will take place at Whittlebury Park in Northamptonshire.

It consists of two entirely separate events staged at the same venue.

Anyone interested in competing in either event should complete the application form below or

contact Amanda Blundell for further details.

The Golf comprises an 18 hole ‘Individual & Team’ Stableford competition with ‘Nearest the Pin’ and

‘Longest Drive’ prizes. Entry for a team of four is £300 or alternatively for individuals £80 per person.

The ‘80 Bird’ clay pigeon competition is open to licence holders (or those accompanying a licence

holder) and for a team of four entry is £300. Individuals are also welcome to enter at £80 each and will

be ‘squadded-up’ accordingly into a team. There will also be a pool shoot. All entrants must use

fibre wad cartridges. In both events there will be many opportunities to make additional

donations to the charity including raffles and other competitions.

However, it should be noted that no prizes will be awarded to clay shooters who also manage

to shoot a golfer!

We do hope you can join in and join us - so book early to avoid disappointment.

If you can’t make it but would still like to donate to CHIPs then we will be

happy to accept your payment and will display this on the list of donors

on the day.

Nick Harding

CEO Praesepe

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Amusements TO COMMENT ON ANY ARTICLE

Email: [email protected]

CHARITY

ABarry Island amuse-ment arcade has come

up with a novel way of rais-ing hundreds of pounds tohelp keep a volunteerlifeboat crew afloat.

When Pat Collins Snr ofPromenade AmusementsBarry Island realised thatthe giant deckchair outsidehis premises had become afavourite photo spot fortourists, he saw itsfundraising potential.

Collins told local press:“We installed the deckchairto advertise our deckchairrentals and it very quicklybecame an iconic featureon Barry Island seafront.

“Visitors love to havetheir picture taken sitting inthe chair, which will hold upto six adults at a time.

“In return, we ask for adonation to Barry DockLifeboat Station which pro-vides such an invaluableservice, highlighted duringthe recent storms.”

The initiative raised atotal of £750, which waspresented to Barry DockLifeboat Station’s ChrisOsborne on behalf of theorganisation.

Osborne said: “Themoney will enable us tobring forward training forour crew, something wehave been keen to do for awhile.

“We are extremely grate-ful to Pat and to all of thepeople who donated; suchgenerosity will make a realdifference.”

outhend’s Hap-pidrome familye n t e r t a i n m e n t

centre has finally reopenedafter five months of inten-sive work to repair heavyflood damage.

It marked the culmina-tion of a huge effort by Hap-pidrome owner MartinRichardson to save hisseafront business after halfof it was left devastated byheavy rainfall and floodinglast August.

Richardson managed tokeep the doors openthrough September andOctober, but after closingfor repairs in November hefaced bungling builders andunwilling insurers in abattle to complete thework.

He told Coinslot that in

spite of the saga he endured,he was delighted to havewelcomed loyal customersback to the Happidromeearlier this month.

Richardson commented:When I opened the frontdoors I must admit I didhave a very large smile onmy face.

“I’m relieved we’re backopen. It has been a long timecoming. We had to do somuch work.”

That work had beenscheduled to start lastNovember, but the firstteam of builders neverturned up.

The second team didn’tarrive until January, andwhen they did they causedover £35,000 worth ofdamage by using the wrongequipment and contami-

nating the whole arcadewith brick dust.

As a result, Richardsonhad to send his machinesback to the manufacturersto be stripped down,cleaned and have manymoving parts replaced.

He also had to negotiatewith his landlord’s less thancooperative insurancecompany: “It drew a line,and anything beyond thatwasn’t going to get doneunless we did it ourselves.

“I was left with a 1970srear half of the arcade and a2014 front half. £50,000 ofmy own money was spentto re-line all the walls at theback, to re-paint all the wallsat the back to match thoseat the front and to re-do allthe rear pillars to match theones at the front.

“In total, over £80,000 ofmy money has gone into therefurbishments so far. If Ihadn’t we would have hadto shut half of the arcadeoff.”

The re-fit included£120,000 of new amuse-ment machines, new lights,new security cameras andre-laying over 700-metres ofcarpet.

Richardson went with amix of 75 per cent second-hand and 25 per cent newmachines when it came tore-stocking.

He even extended hissearch for equipment tooverseas when he couldn’tsource a specific videoproduct in the UK, drivingto an arcade in France tofind one.

It was all part of Richard-

son’s ethos of putting hiscustomers first. After theflood, customers began toflock to Happidrome’sFacebook page to ask whatequipment had been dam-aged and if their favouriteswould be replaced.

In response, Richardsonwrote a post on the Face-book page asking themwhat machines theywanted to see brought backto the arcade.

He explained: “That waywe knew we were gettingwhat they want, because atthe end of the day they payour wages.

“There were some who asked us to put a coffeemachine in for them to have a coffee while theyplay on the pushers forhours. So we did.”

The Hasting Pier Charityhas sold £590,000

worth of communityshares as part of its projectto restore the fire-ravagedstructure and reopen it tothe public next year.

The charity had openedup the share scheme to thepublic last October, with adeadline of early April, in thehope of raising £500,000.

Having surpassed its goalwith buyers coming in fromacross the UK and fromoverseas, it now has thefunds in place to press

ahead with the restorationproject.

Simon Opie, chief execu-tive of the Hastings PierCharity, said just under3,000 people had pur-chased shares, with about50 per cent of them local toHastings.

He commented: “It is anamazing outcome and justshows the depths of feelingthat people have and theappeal of the pier itself andits story.

“Many people, at what-ever level they have

invested, have dugextremely deep in the cur-rent economic climate tosupport the project and weowe them a huge debt ofgratitude.”

Opie explained that thefirst £200,000 raised

through the share schemewill close the funding gapon the project.

The remainder will thenbe put forward to supportcommercial activity on thepier and help sustain it as abusiness.

The main engineeringwork needed on the pierwill cost close to £14m, over£11m of which was fundedthrough a substantial grantfrom the Heritage LotteryFund.

Restoration work beganin December with the aimof reopening the pier inspring 2015.

Plans for the pier includevisiting funfairs, a circus, anopen-air cinema and the-atre, farmers’ markets anddeck-chair hire, while a her-itage centre will house apermanent exhibition ofthe pier’s history.

Barry Islandarcade raisesmoney forlifeboatcharity

Hastings Pier passes share scheme targetPIERS

Happidrome reopensafter hugerefurbishment effortFEC

It may have taken a good deal of work - and no little investment - torepair his flood damaged arcade, but Southend operator MartinRichardson is happy to be back up and running.

S

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11

Taxing alterationsThe B3 sector re-ceived a shot in the armduring during 2011, fol-lowing a review ofstakes and prizeswhich saw the reintro-duction of the maxi-mum limit on wagersat £2. Jackpots paidout by these machinesare not permitted toexceed £500.

Upping the stakes

B3 machines continue to bolsteradult gaming centres and bingo hallsacross the UK. Gambling Com-mission regulations restrict thesetypes of venues from drawing morethan 20 per cent of their total gameoffering from the B3 and B4 cate-gories.

B3 boostsbingo andAGC

Essential Guide to...

In February, 2013 HMRC announcedthe creation of Machine GamesDuty for B3 and other gaming ma-chines. These new regulations had ameaningful effect on the way opera-tors put together their ma-chine portfolios. “With thechange from AMLD toMGD we saw a significantmove in the market with operatorsmoving to maximise their allowance,”said Tony Glanville from RLMS.

Category B3

here has traditionally been a strongoverlap between passionate bingoplayers and those with an interest

in the big jackpot thrills of B3 machines.Gala Bingo has been able to take advantageof this fact by offering a comprehensiverange of machines in its venues. “B3 is anincreasingly important part of our productand profitability,” said managing directorSimon Wykes. “Our machine performancehas been stellar over the past four years andour investments in product, service andtechnology around machines have paid offhandsomely.”

Even in the face of seemingly unevencompetition from Fixed Odds Betting Ter-minals, Wykes has confidence in his games.“Listen to the facts not the hype,” he said.“B3 has continued to grow and offers a dif-ferent playing experience to B2. Creditmust go the content providers who are

making more and more compelling games.” Wykes experience in the sector has pro-

vided him with compelling ammunition infavour of B2. “I believe B3 games are farmore compelling than B2. I have offered B2games in a bingo environment before andthey failed spectacularly - I don’t think therevenues covered the electricity.”

In many ways, Wykes argues, the futurelooks brighter for B3. “B3 continues to growas a proportion of overall revenue onFOBTs at a fast rate,” he said. “You shouldreally be asking the question to my col-leagues at Coral, as to how they can ensureB2 remains attractive to their customers.”

In order to maintain good machine per-formance at Gala’s venues, Wykes is keento help foster continued investment ininnovation. “Ticket-in/ticket-out, bettergaming content and community gaming isall improving the game experience,” he said.

“I would love to see some of the big Vegasbits of kit adapted to B3. Some of the show-piece machines in Vegas have the wowfactor and the game play focused on highfrequency, small wins is ideal for bingo.”

A rethink of the current legislation sur-rounding B3 machines would also be ofbenefit to the sector. “Fundamentally, Ithink most of these regulations are out ofstep with modern times,” said Wykes, “andI would relax them further.” Vitally, opera-tors need to be able to compete with thefast-paced world of online gaming. “Ulti-mately customers will choose to play whatthey want to play but now the internetprovides them with greater choice. If reg-ulators stop us offering compelling prod-ucts which are available online, thencustomers will simply bring their owndevices into our clubs to play the prod-ucts they want to play.”

Essential Guide to the NorthernShowcaseNext Week

APRIL 18 - APRIL 24, 2014

22B2B listingsand industrymarketplace

24This week’s

machinecharts

25Classified

sales, job andbusiness

opps

29Jabro Surreal

Soccer season

NATIONAL OPERATOR

T

Gala hails importance of B3

B3 machines form an important revenue stream for Gala Bingo and managing director, Simon Wykesbelieves that the sector will go from strength to strength.

PHOTO BY EWAN MUNRO

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forewordalex lee

For once, both factual and anecdotal evidencesuggests that a UK-based machine sector is

enjoying a period of growth. According to theGambling Commission, more B3 machines are‘out there’ now than five years ago, with themajor AGC chain operators such as Praesepeand Talarius suggesting that their B3 portfoliohas done much to bring in regular custom totheir high street venues. Furthermore, withMecca bingo venues consistently making a bigpromotional push with their large B3 machineoffering the sector looks to be on solid groundand capable of further growth in the wake of therecent bingo duty cut announced in the Budget.

Long gone are the days when operatorsbought or rented a suite of machines, shovedthem on the arcade floor and hoped for the best.To this end, a noticeable feature of the B3 sectoris that operators have made concerted effortsto drive customers to their B3 estates by com-municating information, offers and promotionalactivity.

Having seen the gradual growth of the sectoras evidenced by the Gambling Commission’sfigures over the last five years, there is noreason why the B3 sector cannot continue togrow as new and differentiated content comesthrough and operators and manufacturersanticipate and meet consumers’ demands fornew games.

The over-riding message coming from stake-holders involved in the B3 sector is that these£500 jackpot machines can be attractive toplayers, so long as their benefits are promotedproperly and - tellingly - that floor staff are fully-versed in their best features. While not everysingle B3 machine ever produced has been aroaring success (as of course the same can besaid of any coin-op strand), those which haveeither been brand extensions or brand new con-cepts cleverly positioned to entice players touse the £2 stake have tended to do very well.This is testament to the efforts of the industry asa whole and, more than some sectors withingaming, collaborative work on behalf of manu-facturers and distributors.

VIEWPOINT

Room for furtherexpansion

Essential Guide to ... Category B3Sector OverviewCATEGORY B3

SWOT ANALYSIS B3y, how time flies. It’s unlikely thatanyone in the industry can believethat the government implemented

changes to rules on B3 gaming machinesless than two years ago.

It was on 13 July 2011 when the govern-ment stepped in to change the rules on B3gaming machines, including an increase inthe maximum permitted stake to £2.Brought in by the DCMS, the amendmentsalso saw changes to the number of B3gaming machines permitted in adultgaming centres and bingo premises.

From that moment on, AGC and bingopremises have been entitled to make avail-able a number of Category B gamingmachines not exceeding 20 per cent of thetotal number of gaming machines whichare available for use on the premises.

The Gambling Commission saidlicensed AGC and bingo premises in exis-tence before 13 July 2011 could enjoy so-called ‘grandfather rights’, entitling themto make available four (AGCs) or eight(bingo) category B gaming machines, or20 per cent of the total number of gamingmachines, whichever is the greater.

AGC and bingo premises licencesgranted on or after 13 July 2011 butbefore 1 April 2014 are entitled to a max-imum of four or eight category B gamingmachines or 20 per cent of the totalnumber of gaming machines, whicheveris the greater. From 1 April this year, how-ever, these premises are entitled to 20per cent of the total number of gamingmachines only.

At the time of the original announce-ment three years ago, the Gambling Com-mission warned that operators whochoose to make material changes to theirexisting licensed premises in order takeadvantage of the 20 per cent requirement

may need to apply to their local authorityfor a licence variation.

Three years since the stake uplift wasannounced and it would be fair to say thatthe sector has pretty much ‘bedded in’, duein no small part to the efforts of all links ofthe UK coin-op supply chain to make surethe genre has been a success.

In fact, the B3 sector is one of the fewthat has actually grown in size - an asser-tion that has been backed up by the latestavailable Gambling Commission figures.From the period April 2008-March 2009 tothe most recent audit covering April 2012-March 2013, the number of B3 machinesacross all gambling sectors (not includingpubs, clubs, working men’s clubs or FECs)has actually risen. In April 2008-March2009 there were 12,701 B3s, while in April2012-March 2013 there were 14,736.

While there was the inevitable risk thatplayers viewed the maximum stakeincrease as simply a “price rise”, it appearsthat players have bought into the genrejust as much as the coin-op industry has,despite the omnipresent competitionfrom B2 (FOBT) machines.

Rather than going down the obvious‘same game, different name’ approach,manufacturers have gone to great lengthsto ensure that players perceive they have avalue-for-money proposition at both £1and £2 stakes. This attitude has helpedgently move players onto the higher stakeat a pace they feel comfortable with.

While wholesale player approval is ofcourse the ultimate litmus test for anymachine category, the fact that the vastmajority of UK coin-op manufacturershave bought into B3, as evidenced by thisweek’s exceptional product showcase,illustrates perfectly that the B3 sector is ashealthy as any in coin-op.

A sector experiencinggenuine growth

Having benefitedfrom a stake upliftthree years ago, theB3 sector hasgone from strengthto strength, withincreasing numbersof the machinespositioned primarilyin AGCs and bingohalls around the UK.

STRENGTHS

• Achieves wholesale approvalby AGC and bingo players

• Alluring jackpot of £500 putsgenre at forefront of AGCs’investment strategies

• Three years of new stake hasgiven manufacturers plentyof chance to devise excitinggameplay features

WEAKNESSES

• As of April 1, premises areentitled a B3 allocation of just20 per cent of the totalnumber of gaming machines

OPPORTUNITIES

• Bingo duty cut will allowmore new clubs to open, cre-ating chance for additionalsites

• AGCs, which pride them-selves on knowing their cus-tomers, can gather valuablefeedback about which fea-tures work and which don’t

• Distributors offering compet-itive rental deals

THREATS

• FOBTs - same jackpot, butlarger stakes permitted

• Inevitable target for thievesand fraudsters

While B2 machines tend to dominatethe column inches for many andvaried reasons, Category B3machines are progressing quite nicely,thank-you very much.

M

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Essential Guide to ... Category B3Market PerspectivesHIGH STREET

Coinslot: What is the importance ofensuring that B3 machines include

reliable cash handling technology?James Boje: As the regulation and taxationof the amusement industry continues toevolve, reliable cash handling has becomemore important than ever. This is espe-cially true for B3 machines, which havegarnered more attention in the UK since2011 legislation allowed for the return ofthe £2 stake and increased the totalnumber of machines permitted in AGCsand bingo halls. Accordingly, to protecttheir revenue, operators are looking moreclosely at their peripherals and placinggreater emphasis on acceptance rates, jamperformance, security and total cost ofoperation - the four touchstones of the CPIvalue proposition.

CS: What challenges do you expectto face with the introduction of poly-mer bank notes and the new poundcoin in the coming years?JB: We have a high level of confidence inmaintaining performance expectations

with polymer notes across our entire prod-uct line. The new pound coin presents a bitmore of an unknown, due to the numberof fraudulent pound coins and vast rangeof metals now used in coins. CPI maintainsa strong relationship with the Royal Mintand will have insight into design featuresas they are being finalised.

CS: What developments in the B3market would you like to see during2014?JB: Recently, there has been a shift towardscash recycling in the B3 market - a reflec-tion of current trends across the AWPindustry in general. In a game that utilisesrecycling technology, cash is accepted,accounted for and stored from one playerto give as change to the next. This and theability to pay winnings in higher denomi-nations increases machine uptime. Thenew MEI SCR banknote recycler will pro-vide this and the aforementioned bene-fits of recycling as part of a total cashmanagement solution once it hits themarket in 2014.

CS: Do you believe that the ratio of B3machines available to arcade andbingo premises should be adjusted?Do you feel a further revision of thestake/prize ratio is needed?JB: The 2011 legislation on B3 machineswas bittersweet. Though the return of the£2 stake was welcomed by operators, theindustry did see a reduction in the numberof B3 machines overall. Gross revenue onthese machines, however, remained stable,suggesting the current stake/prize ratio issound. To further reverse the losses experi-enced across arcade and bingo premisesprior to 2011, more operators are now con-sidering newly developed games with per-formance-driven payment and cashmanagement solutions.

CASH

CPI prepared for the future of cash handling

With UK currency set to undergo a programme ofmodernisation in the next few years, Coinslot talks to James Boje, senior vice president of banking, gaming andretail EMEA for Crane Payment Innovations.

Tony Glanville, sales director at RLMS,sees the B3 sector as a solid prospect,

but one that is in serious danger of stag-nation. “We need a benchmark product, anew game or offering that reinvigoratesthe sector by being a ‘must have’ thatdrives the market stimulating demand,”he said. “Currently, the B3 sector is a verymature market with an extremely lowreplacement opportunity. Unless themarkets changes there is going to be lessof an appetite for manufacturers to pro-duce games for this sector, particular withthe high cost of getting a game approved.”

Glanville believes that the sector is inneed of a shake-up, similar to thatprompted by the 2011 boost to stakes andprizes. “Game designers are constantlylooking at what creative opportunitiescan be explored and the doubling of stake

was clearly a vehicle for the industriescreative talents to develop an excitingnew genre of games,” said Glanville. “Themaximum ceiling of £2 allowed for anumber of multi stake options to beoffered on games and as a result a playeris then given the opportunity to play thegames they want at a stake value they canafford.”

The differing rules and regulations thatapply to Fixed Odds Betting Terminals dopresent B3 machines with a significantstumbling block, however. The playingfield is without doubt skewed when itcomes to the difference in stake valuesoffered between B3’s and FOBTs,” saidGlanville. “Outside of stake, the main gameproviders to the AGC and bingo marketmsuch as Astra and Project, have and con-tinue to produce extremely compelling

games. The operators themselves need toensure the offering they have for theirplayers is refreshed regularly and that theyhave a wide range of games available toappeal to all players tastes. Then it is downto the marketing aspect and promotionof the offer to keep the AGC and bingoplayers engaged with the products andpromoting the products to new players.”

Regarding the prospects for furtherchanges to stakes and prizes, Glanville iskeen to encourage an orderly approach.“Stakes and prize levels should bereviewed on a regular basis,” he said. “Wecannot have a free for all. A measured andscheduled approach to review should beadopted so that the industry has atimetable to work to and has a clearunderstanding of the frame work thatreviews will be conducted under.”

MARKET CONDITIONS

RLMS cautious on B3 futureDespite issuing a stable verdict on the existing B3 market,experienced supplier RLMS Sales warns against thedangers of complacency.

GC and bingo operator Praesepe has found suc-cess in the B3 market thanks in no small part tothe innovative way it deals with machine manu-

facturers. “The profit share business model that we pio-neered means that the relationship we enjoy with thecommunity of manufacturers and content providers is dif-ferent from the orthodoxy of manufacturer and customer,”said CEO, Nick Harding. “We have worked extremely hard,introducing initiatives such as our annual Machine Sym-posium to forge a partnership relationship whereby weshare the data and the player insights with our partners.”

These relationships have been forged over a shared pas-sion to create compelling gaming content that focuses onthe player. “The more successful the manufacturers are inconnecting with our customers, the more successful weare,” said Harding. “We put a lot of resource into under-standing our customers’ needs and all of the knowledgethat we accrue we share with our colleagues in the manu-facturing community – it is a grown up relationship.”

This focus on interpersonal savvy extends into allaspects of the company’s operations and forms a large partof its unique attraction. “From the smile, the coffee, thechat, the personal contact and the genuine customer carewe have to ensure that we are the best on the high street,”said Harding. “Our staff don’t sit behind cash desks: theyinteract with their customers and treat them like friends.We did some research which showed that over 90 per centof our team knew their customers by their first name,which, I believe, shows the depth of the relationship.”

With a view to keeping these customers engaged, Prae-sepe is throwing down the gauntlet for game developerseverywhere. “I would like the smart people in the manu-facturing sector to discover the new Leprechaun,” saidHarding. “We’ve seen what can happen in the pub sectorwhen you get too reliant on a single theme and I don’twant the same set of circumstances to develop in AGCs. Iunderstand fully the commercial imperative of getting themost from a proven formula, but we operate in an industrywhich should be constantly changing and on occasionswe need to take a deep breath andmove out of the middle lane.”

There are also limitationsplaced on the sector by theGambling Commission, whichHarding is keen to see relaxed.“We would like to be able tolink four B3 machines togetherin a single venue to win a biggerprize capped at, say £2,000,” he said.“This was not included in BACTA’slast Triennial Submission,which I think was amistake, but it mostdefinitely should bein the next.”

Praesepevalues thepeoplePraesepe prides itself on dealing withboth manufactures and customers withthe same strong emphasis on lastingrelationships.

A

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MachineMonitoring

www.embedcard.com

ASIA PACIFICph. +61 8 9340 [email protected]

NORTH & SOUTH AMERICAph. +1 866 440 [email protected]

MIDDLE EASTph. +971 4435 [email protected]

UK & EUROPEph. +44 1225 311 [email protected]

Real-time data gathering and collection with automated analysis tools for total control and security.

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Essential Guide to ... Category B3Market Perspectives Market Analysis

Coinslot: How long has BlueprintGaming been involved in the Category

B3 sector? Simon Barff: We have been involved withthe B3 sector since 2009 when we enteredthe market with Super Spins Bar X, whichcontinues to be a popular game to this day.Our current crop of top-performinggames are Luck of the Irish, Worms andGenie Jackpots.

CS: How important is the B3 sector forAGC and bingo operations?SB: It is a very important category for oper-ators, as it gives a different style of game-play to Category C. However, BlueprintGaming is looking to emulate this style ofgameplay within the Category C sector infuture developments. Category B3undoubtedly complements the revenuefrom Category C within venues and bringsare different player experience to bear.

CS: Is there a typical B3 player?SB: We have found that there is a completemixture of player base within venueswhere B3 content is available. It comesdown to personal taste, as far as whichgame style the player prefers. Sometimes

this comes down to the individual gamerather than the machine category.

CS: How closely do you work with opera-tors when it comes to the development ofnew games?SB: We always ask for - and take on board -operator feedback, but developmentreally stems from the games design team.They have a clear idea of how the B3 gameshould look and feel to give the best playerexperience. Our obvious ties to the Prae-sepe operations through our joint Gausel-mann ownership provide us with a uniqueopportunity to continue to developmarket-leading content.

CS: What do you have planned for the B3sector for the remainder of 2014 andbeyond?SB: We have some great themes comingthrough, like Wish Upon a Slot and HotSlots 500, which are new B3 compendiumproducts designed for the arcade andbingo and the AGC sectors, respectively.Our games design team are forever devel-oping new games to keep the players inter-est, so watch this space for exciting newdevelopments.

s a provider of payment systemsand management software to theworldwide gaming industry,

Embed are sensitive to the unique chal-lenges placed on B3 operators. “The indus-try seems determined to find a way ofdealing with the problems associated withlarge pay-outs on machines,” said salesexecutive Steven Wooley. “Currently TITOis this chosen system as this provides asolution, but also allows the machines totake cash as well. There are moves in theindustry to come up with a standard pro-tocol which will make life easier for oper-ators and hopefully manufacturers alike.”

Ultimately, Wooley believes that movingto a system without tickets or moneywould be the best solution. “A true cash-less system will be the long term solution,which combined with player tracking willprovide the industry in general more thanjust a method of dealing with pay-outsfrom machines,” he said. “It will providecredible data on machine play and thehabits of machine players, something theindustry desperately needs as there is toomuch speculation.”

It is vital for the adoption of this forwardthinking strategy that operators embracethe advance of technology. “The benefitsof removing cash from any operation ofmachines is obvious and the ability to beable to identify your players and rewardthem is also a key point in any operation,”said Wooley. “The methods of doing thiscurrently are varied and in some casesmanual. Technology will move forwardand so will the adoption of cashless ongaming, starting with B3 machines as theyare the machine that most operators relyon to keep their revenues up.”

Wooley would also welcome changesto regulations surrounding the extractionof valuable data from all kinds of gamingmachines. In particular, he supports, “theadoption of standards to ensure that infor-mation can be obtained from all machinesoperated in the UK market.” If the indus-try is not swifter in its uptake of existingcollection technology, he argues, it couldcreate significant problems further downthe line. “In quite a few cases now datacannot be extracted from machines viathe BACTA Dataport as it does not exist,”

said Wooley, “and there appears to be aslow take up of introducing it onto certaintypes of machines. This will create a situa-tion where machines being operated willnot produce the information to even rec-oncile collections.”

When it comes to the Gambling Com-mission’s regulations regarding B3machines, however, Wooley is contentwith the status quo. “With the recentadjustments and new regulations in placeI do not see there is any change comingfor this. We need to allow some time totruly understand the impact of the newstakes,” he said. “The current changes arewelcome and hope to provide an oppor-tunity for operators to be more profitable.”

MANUFACTURERS

Market-leadingcontentprovides thebest playerexperience

Category B3 undoubtedlycomplements the revenue fromCategory C, says Simon Barff,managing Director of BlueprintGaming’s machines division.

TECHNOLOGY

B3 lacking technology says Embed

Embed’s Steven Wooley is calling for faster uptake of cashlesssystems and data extraction in the B3 market and beyond.

“24 Seven Gaming has only recentlyentered the B3 arena. Our first product,

Vegas 24/7 is a standalone single gamewith three interactive features to engagethe player. In a separate development, wewill also release a ‘Multi - Lotto’ B3 multi-game compendium from E-Gaming in thecoming weeks.

In our opinion, the B3 sector is crucialto the income and earning potential ofboth AGC and bingo venues. The B3games complement the many gamingofferings within these locations.

It is our understanding from experienceand reviewing the market research avail-able that there are certain players moreattracted to the B3 game formats, andthey are quite separate to the traditionalCat C hi-tech player.

It is always our intention to develop keyproduct for the individual market sectors,therefore the principle of ‘porting across’from one sector to another is not alwaysthe right move - it is very much dependanton the game offering. We view the factthat we have in Vegas 24/7 some uniqueand entertaining features as the key to beable to allow for this type of cross over,ultimately, though, it is the player that willdecide.

We have always and will continue towork alongside operators in all marketsectors - they are our customers and theyknow the player base (their customers)best - so we would be foolhardy if we didnot listen to our customers’ feedback andsuggestions.

There will be more standalone gamesreleased over the coming 12months from 24 Seven,as well as continuedmulti compendiumgames from E-Gaming.24 Seven has enteredinto an agreement torepresent E-Gaminginterests within the UK,so you can expect somevery interesting andalternative productsover the comingmonths from us.”

MANUFACTURERS

B3 sectorwelcomes a newentrant in 24Seven Gaming

The B3 sector is crucial to theincome and earning potential ofboth AGC and bingo venues,according to Simon McCarthymanaging director at 24 SevenGaming.

A

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ysis

The Genesis Games stand at this year’s EAGexpo included some strong examples of

B3 innovation. “We showcased the AmaticIndustries 22 inch B3 Performer,” said direc-tor Steve Bierrum. “The response was verystrong and robust test figures from majorUK operators enabled us to generate strongsales.”

These results echo an upward trend inthe sector that received a push in 2011 withan increase in stakes to £2. “When the upliftfrom £1 to £2 was announced, Amatic Indus-tries’ R&D teams announced that it wouldgive them much more scope to introducefar more variety for players,” said Bierrum.“They were able to create programmes thatcatered for all gamers’ tastes.”

However, Bierrum noted that it has takensome time for the industry to make the most

of the alteration. “Ultimately the changesworked well. In the beginning, though, oper-ators were reluctant to go into the newstakes too heavily.”

Overall, the Genesis director is happywith the direction that the industry is head-ing. “The B3 market is currently very buoy-ant in terms of revenue streams and productinnovation,” he said. “If it ‘aint broke, don’tfix it.”

Similarly, he feels that the current 20 percent ratio of B3 machines permitted inarcades and bingo halls has reached a happymedium. “I believe the balance of categoriesper location is about right. Maybe anincrease to 30 per cent.”

“However, there is a limit to people’sleisure spend,” he added. “Regarding stakesand prizes, there is a lot of talk. This is moti-

vated by the spectre of B2 machines, or asthe popular press call them FOBT. I believethere is a fundamental difference betweenthe raison d’etre of a bookmakers and anAGC. Aligning the stakes and prizes may notbe in the AGC or amusement sector’s bestinterests. However a playing field with aslope as steeply biased as the current oneshould be addressed.”

Challenges to B3 machines from theircousins in the B2 sector are a notable threat,but adherence to the traditional pleasuresof Amusement with Prize can act to over-come these challenges.

“Recent trends have indicated players aretending to spend more leisure time on videoslot machines,” said Bierrum, “this is becausethe video slots give a fine balance betweenentertainment and reward. Fundamentally

the original Gambling Act defined the pur-pose of machines brilliantly. They weredefined as Amusement with Prizes. Onesimply bought time, as one would for exam-ple, on a jukebox. The difference being thejukebox supplied the person paying thechoice to listen to a song they liked; the AWPrewarded the player with a prize in cash. Nei-ther machine robbed a player. Players arenow finding, certainly with Amatic Indus-tries B3 machines, that the concept of enter-tainment and reward is great value for theirleisure spend.”

MACHINE SUPPLY

Genesis Games positive on sector’s status

Exclusive supplier of Amatic B3 games to the UK and Ireland, Genesis Games, sees a strong future forthe sector in the face of challenges from FOBTs.

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Essential Guide to ... Category B3Products

As at the recent EAG Show in London,Embed continued its dedication to

the UK gaming industry, resulting in awide range of new products launched.Machine monitoring and data analysisare critical management tools for opera-tors, and detailed information on indi-vidual customers form the basis ofproper marketing plans and strategies.

Embed Player Tracking system is themost advanced solution for providingaccurate information on your cus-tomers’ habits and spending patterns.Many UK and Irish operators are takingadvantage of the data collected toreward their best customers, create pro-motions and packages, and generatemore return visits with selected market-ing activity.

A critical component of the PlayerTracking System is the new Embed InsertCard Reader (ICR). It has expanded fea-tures applicable to multiple functionali-

Blueprint’s chart-topping King ofSlots B3 compendium has consis-

tently topped the published leaguetables for the past 6 months and contin-ues to win over players.

Of the 14 games available - Luck ofthe Irish continues to be the highestgrossing on the high street, accountingfor 65% of the cashbox on its own. Thisis complemented by three new gameswhich were released in London in Janu-ary, namely the highly acclaimedTeam17 branded ‘Worms’ game, ‘Win-star’ and ‘Jackpot Gems,’ each ofwhich will include a free tournamentmode to further enable operators toengage with their customers.

“The success of King of Slots hasbeen remarkably consistent,” says

BLUEPRINT

EMBED

Embed readEmbed’s colourful range of card readers belietracking system designed to maximise revenueopportunities for UK and Ireland operators.

League topping s

Blueprint games have foundsuccess in the B3 sector byimplementing a cascadingonline-first design system.

The most buoyant part of the B3 marketfor RLMS Sales currently is the used

sector. With operators looking to providevariety in terms of cabinet design and gameoffering, under varying budget limits, theused market has become increasinglyimportant. The company has a large rangeof used products available throughout theyear, workshopped and supported with awarranty period to give operators peace ofmind.

Due to the inability to claim back VATcustomers are being more frugal when itcomes to the procurement of B3 product.

With some new machines in the marketcoming close to £10,000, including VAT, itis a big ask for operators in the current trad-ing conditions to invest such a large sum inone unit. Operators can make their budgetgo that much further by looking at usedequipment. RLMS features refurbishedequipment from Astra, Project, Blue Print,Novomatic, Barcrest and Reflex.

At this year’s EAG, the company priori-tised products from Astra and Project Coin.“Astra focussed on the compendium styleoffering a range of games within one cabi-net whilst Project Coin opted to revert back

to the single game approach,” said salesdirector, Tony Glanville. “Both have theirmerits and operators will decide whichapproach suits their venues. We have seenoperators with larger venues, and thereforegreater B3 allowance, add into their prod-uct mix the single games such as the Proj-ect Coin Mega Bars. Whereas smaller venueoperators have opted for the compendiumapproach, offering variety through a largegame menu on a single terminal such as onthe Astra Big Party.”

RLMS Sales provide both stand up andsit down cabinets, as well as either singleor compendium game offerings and thecompany’s sales team are always on handto advise operators on the best styles of ter-minals for their venues. They are also ableto recommend the best game mix or reporton how popular a particular product hasbeen in the market at large. Operators oftenrefer to the Coinslot charts to give themguidance as to what models they should beconsidering and then ring RLMS Sales todiscuss the virtues of the product. Thanksto the team’s knowledge of the AGC andbingo markets they are able to work withoperators to select the right product.

RLMS SALES

RLMS has allcolours in all sizesWith the cost of B3 machines commonly pushing five digits, RLMS’srange of high quality used machines are ideally positioned to supportcash-sensitive operators.

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The MEI CASHFLOW® 9500e offers unparalleled security with both ccTalk® and DES encryption. Designed with flexibility in mind, version four (V4) and five (V5) units in the field are already equipped with the capability to upgrade.

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reading the marketrd readers belies a robust playeraximise revenue and marketing operators.

ping success for Blueprint

Simon Barff, managing direc-tor of Blueprint’s MachinesDivision. “What’s even morereassuring is that we areseeing a good stake on ourgames - at around £1.55 onaverage. This is due to ourgames design team makingthe games enticing to play atthe higher stake, by putting inadded bonuses to enhancethe players’ experience.”

This year, Blueprint is intro-ducing a number of newthemed B3 compendiums tobe available alongside King ofSlots.

Wish Upon a Slot is designedto suit the Bingo and AGC sec-tors and features four newsofter profile games. Mean-while, Hot Slots 500 is a harderprofile offering of four games, moresuited to AGCs within the South of thecountry. The new games will include‘Wish Upon A Jackpot’, ‘Vikings of For-

tune’ and ‘Fairy Fortunes’.Both compendiums are avail-able housed in either theVision Casino or Vision SlantTop cabinets.

“What sets Blueprint’s B3product apart from its com-petitors is the fact that ourgames start online, then aremoved into LBOs before theycascade down to AGC andBingo, so we are constantlyrefining the offering ensuringthat only those games withthe strongest player pedigreeare selected,” says Andy Hall,Blueprint Gaming Sales andOperations Manager.

“In addition, we are con-stantly reviewing our contentvia our SBG system, with theaid of our customers, to

deliver the best mix of games, so theend user has the best playing experi-ence and the operator has the healthi-est possible cashbox.”

ties. The newly designedcase has a Color-Glo featurefor great visibility and imme-diate guest communication,allowing the entire device tochange colour depending onstatus or flash to attract player’sattention. The device also fea-tures a large HD touch screen forcustomer interaction and the abil-ity to offer additional promotions orselect different offers. With the newICR, there are more opportunities forcustomer interaction, for collectingdetailed players data, more options forinformation and communication andmore up-selling capability than any otherdevice on the market.

Embed has also introduced two newkiosk models to complete the productrange. A wall mounted and floor standingterminal for membership & loyalty func-tions. These are offering operators the

opportu-nity to maintain

a database of regis-tered customers. Each customer can usethe terminal to take advantage of a site’spromotions, which are designed to gen-erate more visits and extend their stay atthe centre by offering vouchers, bonus,raffles and loyalty schemes.

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Essential Guide to ... Category B3Products

egas 24/7 is the inaugural B3machine from the 24 Seven stable.It was first unveiled on the Blue

Monkey and Wessex Coin stands at EAG,where it made a very positive impact onvisitors.

Vegas 24/7 is a standalone game on arebuild Barcrest Rio cabinet, which is retro-fitted with Quixant QXI 200 PC technol-ogy. It has an attractive Las Vegas theme,with highly unique and entertaining fea-tures.

“We are very excited about this latest B3machine, which is going out on site at the

moment, and we are looking to run addi-tional volumes from late this month intoMay and June,” says 24 Seven managingdirector Simon McCarthy.

“Our intention from the outset was toproduce a highly entertaining and interac-tive game format. We believe we haveachieved this, while offering somethingunique to the player. As it is also very com-petitively priced, we expect great things,”he adds.

Vegas 24/7 has variable stake optionsfrom 50p/£1/£2 with the full £500 jackpotonly possible on the latter two stakes. The

24 SEVEN

24 Seven bringVegas to B3The glitzy allure of the Las Vegas Strip has been captured by 24Seven’s new full £500 jackpot game, Vegas 24/7.

MULTI GAME PLATFORM WITHMULTI STAKE

CONTACTGENESIS GAMES LTD

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www.genesisgames.netemail: [email protected]

Genesis Games, the UK and Eire distrib-utor for Amatic Industries, has

enjoyed considerable success with theAustrian manufacturer’s 19 inch and 22inch B3 machines. Along with marketleading game development in terms ofsoftware, Amatic also lead the way withwith machine durability.

With the increasing need formachines to function 24/7, it is impor-tant for manufacturers to ensure thattheir products stand up to the demandsof new opening hours. Amatic Indus-tries’ background in the casino marketmeans that its products already meetthese demands. Quality peripherals andwell designed cabinets are the hallmarkof the Amatic range.

Last year the 22 inch B3 Performer wasintroduced by Genesis Games to the UKmarket. The twin monitor cabinet utiliseshi-def 22 inch twin monitors. The stylishand sophisticated cabinet and the stun-ning graphics are enhanced by superbsound effects.

The MultiGame platform consists of anextremely strong range of games. Everytype of video slot genre available, fromsimple three reel games to multi-linemulti-reel games. Amatic’s most suc-cessful range is the Hot Series and thesegames are well represented by constantupdates. There are also theme basedgames in which Admirals, Princesses,Pirates, Animals, Pharaohs, Kings andQueens abound. The Amatic Performeralso caters for the B2 range of games.

GENESIS

Genesisboasts topPerformerThe Performer series from AmaticIndustries provides GenesisGames with a perfect in-road tothe B3 market in the UK andIreland.

general game concept uses multi-reelformats in order to get all availablestakes and prizes and a full window ofJackpot symbols will award a jackpot.

The game is a five-reel spinner, withup to a 20-winline game and threebonus events of Slots of Cash, CashPots and Road To Vegas. Any game cantrigger a ‘secondary bonus’. This eventwill consist of the following: during arandom game, the reels will spin, andthen fade, with three Vegas Singersappearing over the reels. The playerthen selects one of these, which willreveal one of a number of awards.

For £2 play, a win can be increasedat the end of the game via a ‘Hot RodBonus’.

This is delivered via a ‘hot rod’ carwhich will zoom on to the screen andaward a prize at random between £5and £500

The player can select to gamble ifthey wish, when they enter the game.The preset mode will be ‘Gamble allwins over £5’. The player can set thisto ‘Gamble Off’ and ‘Gamble On’, whiletoggling the gamble button which willdisplay the mode currently in play.

“It is our intention to make thisgame in several additional stake andprize categories for the UK, includingB4,” adds Simon. “We also plan to com-plement the UK game format with aEuro version that will be developedfor certain European market sectors.”

Vegas 24/7 is available via BlueMonkey Gaming and Wessex Coin.

V

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Products from Crane Payment Innovations were show-cased on the booths of its UK distributors at EAG this

year. The MEI Cashflow 9500 coin acceptor on the BrentElectronics booth and the Money Controls hoppers onthe Suzo-Happ booth were well-received amongst cus-tomers and visitors alike.

The CPI portfolio of coin mechanisms - featuring theMEI Cashflow 9500 and the NRI V2 eagle - offer the bestacceptance rate, most secure fraud defence technology(with ccTalk and DES Encryption) and lowest cost ofownership in the industry. Designed for maximummachine uptime, they offer easy maintenance and fastfirmware upgrades. Operators have a choice when deter-mining how to create secure operations and a superior

customer experience.The Money Controls Universal Hopper

has set the standard with millionsinstalled worldwide. Among the attrib-utes that make it popular are a largecapacity, superior resistance to fraudand exceptional jam preventionthrough its motor’s auto-reverse func-tion. The Universal Hopper also yieldsa long lifecycle with minimal maintenancerequirements, thus reducing the overall cost ofownership.

The Money Controls Compact Hopper also provideslarge capacity, but it does so with a smaller footprint. As

with other coin hoppers from CPI, theCompact range offers high secu-rity and a fast payout for singledenominations in ‘single’ or‘stream’ mode at a rate of up to 8coins per second from a side, rearor front exit.

Though not shown at EAG, theCPI product portfolio also pro-vides a range of bill acceptors tothe B3 market, including the MEISC Advance. The SC Advanceevolved from MEI’s winning SCportfolio, which achieved a fieldbase of more than 1.5m unitsworldwide.

The SC Advance featuresenhanced recognition technol-ogy, faster bill-to-bill speed,improved barcode recognitionand the increased capacity toaccept up to 100 different cur-

rencies and denominations. SCAdvance also has the industry’s best first-time

acceptance rate for valid street-grade notes, includingthose that are damp, crinkled or torn - and that means moremoney in the cashbox.

CRANE PAYMENT INNOVATIONS

CPI hits theground runningThe UK market were afforded a detailed look at the products of the newlycreated Crane Payment Innovations at this year’s EAG expo.

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the last three years of available accounts.Tony Morrison, Innovative Technology’ssales director, said: “We are extremelyproud to have been named as one of thefastest growing companies in Britain. Atthe height of the recession we investedheavily in new product development.These investments came to fruition overthe last three years culminating in a year ofunparalleled success in 2013.”

He concluded: “We are consideredmarket leaders in our field and are veryproud to have been recognised outside ofthe industry. This year we will complete a

Our results reflect the significanchanges we have made over themonths. We have returned the c

growth and delivered aimprovement in averagpub across our 4,000 p

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ystems specialist Embed has wonthe contract to supply the key POSand management systems for the

new Al Montazah Amusement and WaterPark in Sharjah, UAE. Al Montazah is Shar-jah’s first-ever family entertainment desti-nation with 126,000sq.m of fun including aleisure park and water park.

Embed system provides for accesscontrol at the entrance of the park, simpli-fying guest experience with the full DebitCard solution. Guests purchase or reloadthe Al Montazah card at entrance, swipe it

at the entry gates, and then use it to playat the indoor arcade games, outdooramusement rides or to gain access to thewater park. Embed POS are used for retailsales and the Al Montazah card isaccepted as a form of payment through-out the amusement park giving maximumease of use for the visitors and high levelof control to the management.

Embed sales manager for Middle Eastoperations, Pravin Bhagwat, commented:“It was a long journey together with AlMontazah management team, and we are

Embedincreasesinternationalpresence

S

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B2B

Coinslot APRIL 18 - APRIL 24, 2014

MARKETPLACE

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ned the core estate tolivered a four per centn average profit per4,000 pub estate.

MAN OF PUNCH TAVERNS

new state of the art office facility at our UKhead office in Oldham and are looking torecruit up to 30 new staff, this independ-ent recognition will undoubtedly aid ourambitious growth plans.”

AMUSEMENTEQUIPMENT

NUMEROUS OFFERSFROM HERONDATA

Herondata has a wide range of gamingand amusement products. The Stock-

ton-on-Tess-basedcompany is cur-rently promoting anumber of kiddierides, including JellyBabies, Rosie andJim and Bananas inPyjamas, all for £495 each.

On the gaming front, Herondata is sell-ing Category D versions of Snow Whiteand the Seven Tenners and Alice in Won-derland for £895 each. The company alsohas a wide range of Category C machineswith both £70 and £100 jackpots.

RECRUITMENTTWO NEW POSITIONSAT SCEPTRE

Sceptre Leisure, a leading national sup-plier of leisure and amusement

machines to the licensed retail trade, islooking to recruit two dynamic and resultsdriven sales managers - one based in thenorth and one based in the south of the UK.

WILLIAM HILL OFFERSNEW OPPORTUNITY

William Hillcurrently has an

opportunity for aproduct and contentsupport manager,who will be respon-sible for assistingthe head of productand content withkey duties within the retail gamingfunction.

PLAYNATION SEEKSACCOUNTS DIRECTOR

Due to growth in new business, Playna-tion, the owner and operator of some

17,000 amusement machines acrossalmost 1,000 sites in the UK, is looking foran experienced accounts director.

In this new role, the successful candi-date will manage key accounts and over-see and drive forward Playnation’s teamof account managers.

extremely happy that the project is havinga great response from the visitors.”

Mirry Glavan, Embed general manager,added: “The huge scale of this park andthe diversity of the activities covered bythe scope of the project had its own chal-lenges. Embed is using proven proprietarywireless network for indoor and outdoorsolutions, and strong back office systemto support the project requirements.Having our own office in UAE is critical toprovide maximum support to large proj-ects like Al Montazah.”

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B2B Analysis

CATEGORYB3 (£2/£500 Max.)

CATEGORYD (10p/£5 Max.)

CATEGORYB4 (£2/£4000 Max)

AGCsThis LastWeek Week Name / Manufacturer

1 1 Magic Lotto Ultra Novomatics2 2 Mega Bars Big Hit Project3 3 King of Slots Blueprint4 4 Triple 8 Barcrest5 5 Mega Bars £2 Project6 6 Rainbow Riches Community Cash Barcrest7 7 Big Party Astra8 8 A Bet Astra9 9 Casino King TS 22 Project10 10 Lady Luck Reflex

Based on data supplied by a representative number of UK sitesSupplied by RLMS Sales

Members clubsThis LastWeek Week Name / Manufacturer

1 1 Street Casino 2014 Tempest Storm2 2 Public Enemy Reflex3 3 Galloping Jackpot Reflex4 4 Cops Judgement Pay BFG5 5 Flamin’ 400 Reflex

Based on data from representative sites. Supplied by sector professional

FEC - familyThis LastWeek Week Name / Manufacturer

1 1 Party Time Classic (3 Player) Astra2 2 DOND (3 Player) Astra3 3 Bullion Bars (3 Player) Astra4 4 Gold Rush Stampede (4 Player) Barcrest5 5 Adders And Ladders (4 Player) Vivid6 6 Rainbow Riches (3 Player) Empire7 7 Party Games (4 Player) Astra8 8 Party Time Arena (4 Player) Astra9 9 Party Time (3 Player) Astra10 10 Crazy Fruits Bellfruit

Based on data from four sites Amusement Equipment Co Ltd

FEC - adultThis LastWeek Week Name / Manufacturer

1 1 Party Slots Novomatic2 2 Magic Games U/R Novomatic3 3 Magic Games S/D Novomatic4 4 Find The Lady 70 Project5 5 Super Big 7 S/D Electrocoin6 6 Party Time Aerna (4 Player) Astra7 7 Rainbow Riches Party Barcrest8 8 Sevens Up Electrocoin9 9 Party Time Classic (3 Player ) Astra10 10 Pure Gold Project

Based on data from four sites Amusement Equipment Co Ltd

CATEGORYC (£1/£100 Max.)

Single siteThis LastWeek Week Name / Manufacturer

1 1 DOND Winfall BFG2 2 DOND Powerplay BFG3 3 DOND Lucky Streak BFG4 4 DOND The Big One BFG5 5 Bank Job - Rob The Lot QPS6 6 Worminator QPS7 7 DOND Pure Gold BFG8 8 DOND Turbo BFG9 9 DOND Double Chance BFG10 10 Galloping Jackpots REF

Taken from a representative number of sites around the UKSupplied by national operator

AGCsThis LastWeek Week Name / Manufacturer

1 4 Magic Games 3 (s/d) Novomatic2 3 Magic Games 100 Ultra Novomatic3 9 Magic Games 3 Novomatic4 2 Triple 7 (GP3) SG Gaming5 8 Solid Gold Astra6 - Bullion Bars Arena Astra7 - Triple 7 (GP2) SG Gaming8 5 Triple 7 (GP1) SG Gaming9 - Super Big 7 Electrocoin

10 - Bullion Bars 3 player AstraBased on data from a minimum of 10 locations. Supplied by Praesepe

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FILMCHARTS

UK Box Office ChartThis LastWeek Week Name

1 - Rio 2 2 1 Captain America: The Winter Soldier3 - Noah 4 - Divergent 5 2 Muppets Most Wanted 6 3 The Grand Budapest Hotel7 - La Boheme 8 - The Double 9 6 The Lego Movie 10 4 Non-Stop

MUSICCHARTS

UK Jukebox ChartHighest Earning Tracks on Sound Leisure jukeboxesThis Last

1 1 Happy Pharrell Williams2 3 My Love Route 94 feat. Jess Glynne3 2 Rather Be Clean Bandit4 4 Money On My Mind Sam Smith5 5 I Got U Duke Dumont & Jax Jones6 9 All of Me John Legend7 7 Timber Pitbull feat. Ke$ha8 - The Man Aloe Blacc9 8 Dark Horse Katy Perry feat. Juicy J10 6 Tsunami (Jump) Dvbbs f! eat. Tinie Tempah

Based on data supplied by Soundnet

25

B2B

Coinslot APRIL 18 - APRIL 24, 2014

AlbumsThis Last

WeekWeek Name

1 1 Education Education Education & War Kaiser Chiefs2 10 A Perfect Contradiction Paloma Faith3 5 Love In The Future John Legend4 3 Symphonica George Michael5 - Lift Your Spirit Aloe Blacc6 4 Out Among The Stars Johnny Cash7 2 The Power Of Love Sam Bailey8 7 Girl Pharrell Williams9 11 If You Wait London Grammar10 6 Going Back Home Wilko Johnson/Roger Daltrey

DownloadsThis Last

WeekWeek Name

1 - Nobody To Love Sigma 2 1 The Man Aloe Blacc 3 2 All Of Me John Legend 4 - Last Night Vamps5 - Fancy Iggy Azalea ft Charli XCX6 6 Happy Pharrell Williams 7 3 I Got U Duke Dumont ft Jax Jones 8 4 My Love Route 94 ft Jess Glynne 9 9 Dark Horse Katy Perry ft Juicy J 10 8 Rather Be Clean Bandit ft Jess Glynne

Class

ifi ed

To

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vert

ise:

Co

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ct K

athr

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Coinslot APRIL 18 - APRIL 24, 2014

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Coinslot APRIL 18 - APRIL 24, 2014

LOOKING FOR YOUR NEXT EXCITING CHALLENGE IN THE GAMING WORLD?Are you an up and coming machines content and product expert looking for your next exciting challenge in

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Sceptre Leisure are a leading national supplier of leisure and amusement machines to the licensed retail trade. We are looking to recruit two dynamic and results driven Sales Managers one based in the North and one based in the South of the UK

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11 BAYERN OTHER STRIKER David Lees 39 1315

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16 MOTHYS MARVELS Scott Yarham 31 1269

17 THE ELDORADO TRACTOR BOYS Stoo Evans 30 1265

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19 FC CLACTON UNDER 10's Stuart Heyden 26 1251

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21 THE REAL DEAL Dave Columbine 18 1239

22 KEEPLAYERS Peter Holmes 31 1231

23 CAREFREE BAZZA Glyn Petrie 24 1229

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49 SCUM ON THE RUN Nathan Holmes 22 1146

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88 BURSNELL'S BULLETS Jo Bursnell 20 966

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Current Team Manager Weekly TotalPosition Name Name Points Points

Current Team Manager Weekly TotalPosition Name Name Points Points

Current Team Manager Weekly TotalPosition Name Name Points Points

Major Cup

SEMI FINALS: 1st Leg - Mar 24th to Mar 30thKEEDAYS FINEST Peter Holmes 33 46 KEEPLAYERS Peter Holmes

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AGGREGATE: 77 65AMG FIRST 11 Terry Farr 35 27 JACKSONS SUPER BLUES Phillip Nelson

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FINAL: 1st Leg - Apr 21st to Apr 27th; 2nd Leg - May 5th to May 11thKEEPLAYERS Peter Holmes VersusAMG FIRST 11 Terry Farr

Team Manager Aggregate over Team ManagerName Name both legs Name Name

SEMI FINALS: 1st Leg - Mar 24th to Mar 30thUPHILL SKIERS Bill Knowles 26 62 PARAGON ACADEMICALS Nick Hardy

SEMI FINALS: 2nd Leg - Apr 7th to Apr 13thPARAGON ACADEMICALS Nick Hardy 20 20 UPHILL SKIERS Bill Knowles

AGGREGATE: 82 46SHOWBOAT ALLSTARS Ray Harris 32 17 HOLIDAY MONEY Darrell Webb

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Team Manager Aggregate over Team ManagerName Name both legs Name Name

Minor Cup

2364-p29-Surreal soccer_Coinslot NEW 15/04/2014 14:32 Page 1

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Comment

In recent news, CultJackson, the man b

media watchalex lee

Maria Miller resigns from DC

commentalex lee

y teenage children,and my wife to alesser degree, are

obsessed with apps and I’msure our demographic isreflective of many in theUK. The coin-op sector hascaught on to this, up to apoint, knowing that byrepurposing popular appsor console incarnations,the latest video gamesbring with them a massivepotential audience that isalready familiar with thegameplay concept.

While competition -largely from home con-soles, internet gaming andsmartphones - could beseen as a threat to the coin-op sector, the competitiveelement inherent in allvideo games gives them astrength that many of theother branches of venue-based amusements simplydon’t have. Furthermore,twin-seater race games,peer versus peer sportssimulations and two-playershoot’em-ups are an estab-lished part of the FEC stablethese days, the obvious ben-efit from an operationalpoint of view being thattwice the number of coinsdrop into the cashbox eachtime a game is played.

Since the halcyon pre-package holiday era of the1970s, arcades and FECshave evolved into high-techfuturistic venues with theirvideo game offering animportant, integral part of

that evolution. Moreover,the positives of video gamesfrom an operational pointof view are many and varied.

As we head into theEaster break, it’s worthmentioning that both videogames and simulators donot have cash payouts theyare free of MGD and equallyas importantly aren’trestricted to positioning in‘gaming’ environments. Asimulator, for example,could just as likely show upin a museum or exhibitionsetting, while video gamesoften find a home in bowl-ing alleys, leisure centresand cinema complexes.

Coin-op video games areone of a rare breed ofmachines that can pit up tofour players against eachother in the same gamesimultaneously and in real-time without makinggraphical or gameplay com-promises. We all saw anumber of these at EAG inJanuary. They’re notrestricted to over-18s, theydemand repeat play andthey appeal to the compet-itive spirit in everyone. Infact, one could reasonablyargue that they are anessential amusementattraction.

Care to admit it or not,but the trend of popularapp, console and handheldgames making their wayinto the amusement sectorhas breathed new life intothe coin-op video genre.

Embrace theright appsand the cashwill follow

Maria Miller, who quit as cul-ture secretary after an

expenses row, has insisted itwas her decision to resign asCulture Secretary according tothe BBC News. The contentioncomes amid claims that she wasforced out by No 10 after a rowover her expenses.

In the Commons, Labourleader Ed Miliband accused PMDavid Cameron of having“undermined trust in politics”with his handling of the row.Conservative MP Sajid Javid hasbeen named as the new culturesecretary. The MP for Broms-grove has been promoted fromhis current role as Financial Sec-retary to the Treasury. Javid, aformer banker, was elected tothe Commons in 2010.

Miller was cleared of fundinga home for her parents at tax-payers’ expense, but was told torepay £5,800 of the expensesshe claimed. The independentparliamentary commissioner forstandards had previously rec-ommended she repay £45,000.

But the lower sum was

approved by the CommonsStandards Committee, whichhas the final say on whether toaccept the commissioner’s rec-ommendations - a decisionwhich sparked a backlashacross the political spectrumand calls for changes in howcomplaints against MPs areinvestigated.

The committee also criticisedher “attitude” during the investi-gation, which it ruled was abreach of the parliamentarycode of conduct. DavidCameron’s official spokesmansaid the PM and Miller dis-cussed her future last Tuesdayand her resignation was con-firmed on the Wednesday.

In a TV interview, she dis-missed speculation that she hadbeen pushed into resigning byDowning Street, saying: “I takefull responsibility for my deci-sion to resign. I think it’s theright thing to do.”

At Cameron’s weekly Com-mons question session, EdMiliband said: “The reason thepublic was so appalled was that

if it had happened in any otherbusiness, there would havebeen no question of them stay-ing in their job.”

The Prime Minister, however,invited the opposition leader tojoin him and other party leadersand work out “what can we doto put beyond doubt that this is agood and honest Parliament,with hardworking people” in it.

The Prime Minister said hewas sorry to receive Miller’s res-ignation but accepted her deci-sion. “I think it is important to beclear that the Committee onStandards cleared you of theunfounded allegations madeagainst you, a point which hasbeen lost in much of the com-ment in recent days,” he wrote.

Cameron said he hoped Millerwould return to the cabinet “indue course”.

In other news, Henry Jack-son, the man behind thetakeover of collapsed electri-cals group Comet, is eyeingbingo group Gala Bingo,according to the FinancialTimes.

M

“It’s Easter - let’s race!”

2364-p30-31-Comment_Coinslot NEW 15/04/2014 12:36 Page 1

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nt news, Culture Secretary Maria Miller has quit after a row over expenses, while Henryson, the man behind the takeover of electricals group Comet, is eyeing Gala Bingo.

A joint effort on behalf of fivesectors of the gambling industryhas been set up to betterpromote socially responsiblegambling in the UK.“ politicsigrg

quote unquote

”m DCMS

TO COMMENT ON ANY ARTICLE

Email: [email protected]

The broadsheet understandsthat Jackson, who heads invest-ment group OpCapita, is prepar-ing a potential bid for GalaCoral’s bingo wing.

The gambling group has beenseeking to sell its bingo busi-ness for about £250m since lastyear as it considers plans for afloat. Gala Bingo has beenlooked over by some of theleisure industry’s biggestinvestors but has inspired mixedresponses as the sector strug-gles to recover from falling cus-tomer numbers, the smokingban and high taxes.

“We have had a look – but Iwouldn’t say that it would be topof my list,” said Hugh Osmond,the financier who launched Piz-zaExpress and Punch Taverns.Other potential suitors includeformer Channel 4 chairmanLuke Johnson, via his Risk Capi-tal Partners firm.

Simon Wykes, Gala Bingo’sMD, said investors should steerclear of the sector “unless[they] had a huge amount ofcapital and didn’t mind paying

over the top”.But prospects for the bingo

industry were boosted in therecent Budget, when Chancel-lor George Osborne slashedbingo duty from 20 per cent to10 per cent. OpCapita’s recentrecord has been mixed, with itssuccessful turnaround of videogame retailer Game Retailovershadowed by the collapseof Comet, the defunct electri-cals group.

Comet collapsed in 2012,taking 7,000 jobs with it. It lateremerged that OpCapita pock-eted about £70m in fees from thedeal, while creditors – includingthe government, which wasowed £50m – were left short.

But other OpCapita-leddeals have proved more suc-cessful. Jackson’s firm led thetakeover of Game Retail, thevideo game retailer, which per-formed strongly over Christ-mas, with sales up 83 per centyear on year.

It emerged this year thatElliott, the US hedge fund, hadamassed a stake of 99 per cent

in the video game retailer, guar-anteeing a large payday for thehedge fund if Game Retail goesahead with its mooted £300minitial public offering. OpCapitadeclined to comment, while GalaBingo could not be reached forcomment.

Gala Coral appointed bankersto examine a potential float inSeptember last year. The gam-bling group completed the saleof its casino division to rivalRank early last year, after adrawn out wrestling match withthe Competition Commissionover the sale.

Mecca Bingo owner Rank hasalso struggled in recent months.For the six months to December31, visits to Mecca Bingo fell 8per cent, which caused operat-ing profit in the division to dropfrom £22.5m to £13.9m.

“I was cleared of the central allegation made about me by a Labour MP. I hoped that I could stay, but ithas become clear to me over the last few days that this has become an enormous distraction, and it’snot right that I’m detracting from the incredible achievements of this government. I continue to support,obviously, my colleagues here in Parliament, the government, and above all the Prime Minister.”

MARIA MILLER, EX-CULTURE SECRETARY

The main trade associations for eachof the five sectors of the gambling

industry have established the Indus-try Group For Responsible Gambling.This provides a structure to better pro-mote socially responsible gambling inthe British gambling market. Buildingon existing relationships and workstreams, it will also provide a cross-sector forum to consider matters ofcommon interest associated with thelicensing objectives in Section 1 of theGambling Act 2005.

The IGRG is comprised of the Asso-ciation of British Bookmakers; BritishAmusement & Catering Trade Associ-ation; Bingo Association; NationalCasino Forum and Remote GamblingAssociation.

These trade bodies represent busi-nesses whose primary purpose is theprovision of gambling opportunities,whose memberships reflect the spec-trum of businesses trading and whichhave a detailed understanding of theirrespective areas.

The IGRG’s first piece of work willbe to undertake a stock-take exerciseof responsible gambling initiatives.Various companies, industry groups,and associations have been pro-activein this area and that work will bereviewed.

This project will highlight whatgood practice could be shared acrosssectors and will inform any future deci-sions about work that the associationsmight undertake collaborativelythrough IGRG.

Precedence will also be given tooverseeing the review of the GamblingIndustry Code for Socially Responsi-ble Advertising following a request todo so from Maria Miller MP, erstwhileSecretary of State for DCMS.

Leslie Macleod-Miller, CEO ofBACTA, representing the Britishamusement industry added: “The tra-ditional amusement industry is proudof its long history of social responsibil-ity and is actively engaged in a range ofadditional measures which will under-pin the licensing objectives set out inthe 2005 Act. BACTA will shortly belaunching its new Social Responsibil-

ity Manifesto building upon existingcodes of conduct. We look forward tocontinuing our work across a range ofinitiatives with other industry sectors.”

Clive Hawkswood, CEO of the RGA,commented: “The trade associationshave been working together construc-tively for some time, especially on con-sumer protection issues, and theestablishment of IGRG is a natural evo-lution of that. IGRG will also incorpo-rate the good work that has been donerecently by the P3 Group of compa-nies. Our focus will be on identifyingpractical measures to augment theexisting safeguards for consumers.”

Tracy Damestani, CEO of NCF,added: “There is an enormous amountof work being done by companies andthe various trade bodies. Formalisingour relationships and looking at thework across all the sectors shouldensure that we deliver the best andsafest products across the industry.”

Miles Baron, CEO of the Bingo Asso-ciation, said: “The Bingo Associationis pleased to be involved in areas ofcommon ground across the Gam-bling Industry particularly whereplayer protection is concerned. Welook forward to working with our col-leagues from other trade associationsas part of IGRG.”

Dirk Vennix, CEO of the ABB, said:“When we launched our new Code forResponsible Gambling and Player Pro-tection in October 2013 we wanted tomake a difference to customers whoare at risk of problem gambling and weare confident we will. We hope thisgroup will build on the learnings fromthe ABB’s Code and form a hub forground-breaking cross-sector initia-tives in the future.”

Russell Hoyle, chairman of P3Group, remarked: “Creating a more col-lective and cohesive focus on the min-imisation of harm caused by gamblingis welcomed and is a very positivedevelopment.”

IGRG chairmen will be appointedon an annual basis. The initial chair-man will be Clive Hawkswood (RGA)and the vice-chair will be TracyDamestani (NCF).

IGRG sets outmanifesto“Gerry Robinson, who did much to found the Association of

Amusement and Leisure Equipment (ALES UK) and worked onthe start-up of several international trade shows which are con-tinuing successfully today, has stepped down as secretary of theorganisation.”

DAVID SNOOK, INTERGAME

“To pay these sky high rents a pint of lager is on average 80p perpint higher and ale is 65p per pint higher than justified by infla-tion and like for like changes in taxes since 1987. This is pricingpubs out of the market and they have closed in droves.”

STEVE KEMP, GMB UNION

“Tetris was big in the 1990s, but it became really big on April 5when gaming fans got the chance to play a jumbo-size versionon the side of Philadelphia’s Cira Centre. Tetris stunt was part ofa promotion called Arcade@The Oval, which helped kick offPhilly Tech Week. Programmers reprogrammed the 1,400 LEDornamental lights embedded into the glass façade of the 29-story, 437ft office tower in the University City district. Playerspreregistered to play the classic video on the 100,000sq.ftscreen on the north and south faces of the building.”

HANK SCHLESINGER, VENDING TIMES

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32 Coinslot April 18 - April 24, 2014

ASIAN EXPO TO INCLUDEEDUCATION CONFERENCE

AAPA’s Asian Attrac-tions Expo 2014 willinclude five days of

education sessions featuringspeakers from world-classamusement parks andattractions. The event isexpected to bring more than5,000 international attrac-tions industry professionalsto the China National Con-vention Centre in Beijing,China on June 17-20. Itscomprehensive educationprogram has been designedto allow attendees the oppor-tunity to learn from industryveterans and managementfrom several world-renowned attractions. Attendees can participate ineight unique education pro-grams from June 18-20.IAAPA President and CEOPaul Noland commented: “Asthe attractions industry inAsia continues to expand at

such a rapid pace, the educa-tion conference becomes

increasingly important tofostering successful and safeoperations within the region.“The high-calibre learningopportunities provided byglobal industry leaders is oneway IAAPA supports thedevelopment and refinementof the attractions industry inAsia.”

GAMING EXPO BELGRADECANCELLED

aming Expo Belgrade,one of South-EasternEurope’s regular

amusement and gamingshows, has been cancelled.No details have been releasedto explain the show’s cancella-tion. Its website now displays a

blank page, other than wordsdeclaring “Gaming Expo Bel-grade 2014 cancelled”. Thefirst Gaming Expo Belgradewas held in 2007 to give manu-facturers and suppliers a stag-ing post at which todemonstrate their products tobusinesses in South- EasternEurope. The only event of its

type in the region, it quicklyestablished itself as theregion’s premier coin-op exhi-bition on the internationalcoin-op calendar.

Calendar

TO COMMENT ON ANY ARTICLE

Email: [email protected]

UK EVENTSMAY 20147-8 Crown Northern ShowcasePines Hotel, Clayton-Le-Woods, Chor-ley, UK www.crowndirect.co.uk

INTERNATIONAL EVENTSAPRIL 2014

23-24 FEEL Expo Corferias,Bogota, Colombia www.feelexpo.com

MAY 20148-10GTI Asia Taipei ExpoTaipeiWorld Trade Centre, Taiwan www.gti-expo.com.tw/taipeien

UK EVENTSJUNE 2014

4Park Avenue Open Day, ParkAvenue, London, UK www.electro-coin.net

INTERNATIONAL EVENTSJUNE 201418-20 Asian Attractions Expo,China National Convention Centre,Beijing, China www.iaapa.org/AsianAttractionsExpo

SEPTEMBER 20142-4Entertainment Arena Expo,Romexpo Fair Ground, Bucharest,Romania www.earena.ro23-25Euro Attractions Show,RAI Exhibition Centre, Amsterdam,Netherlands www.iaapa.org/eas

EDITORIALEditor: Alex LeeEmail: [email protected] Tel: 07772 280 299Assistant Editor:James Walker Email: [email protected]: 07816678021Managing Editor:Ken Scott Email: [email protected]: 01273 699 900ADVERTISING SALESKathryn NorrisEmail: [email protected]: 01204 396 397Fax: 01204 392 748SUBSCRIPTIONSSarah HaworthTel: 01204 396 397DIGITAL VERSIONMarc LawtonEmail: [email protected]: 01204 396 397PRODUCTIONDesigner: Gina LloydEmail: [email protected] Production &Pre-Press:Dave RoderickEmail: [email protected]: John SullivanGB Media Corporation Ltd,Bolton Technology Exchange,33 Queensbrook,Bolton, BL1 4AY Tel: 01204 396 397Fax: 01204 392 748

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Opinions expressed in this publication shouldnot be regarded as the official view of GBMedia Corporation Ltd, except where stated.Views, opinions and recommendationscontained in this publication are put forward forconsideration only. No action should be takenin reliance upon any such views, opinions orrecommendations. Neither GB MediaCorporation Ltd nor contributors accept anyresponsibility for any loss occasioned to anyperson howsoever caused or arising as a resultof or in consequence of action taken orrefrained from in realiance on the contents ofthis publication.

Notes for contributors: Coinslotwelcomes the submission of articles forconsideration by the editor with a view topublication. Submission of an article will beheld to imply that the article contains originalunpublished work which GB MediaCorporation Ltd may lawfully publish. Allsubmissions are made at the owner’s risk.© GB Media Corporation Ltd, 2013All rights strictly reserved. No part of thispublication may be reproduced, stored in aretrieval system, or transmitted in any formor by any means without the prior writtenpermission given, full acknowledgement ofauthor, publisher and source must be given.

BACTA South West set for race night and open day

I

Newsweek

G

ollowing on from the success of 2013,BACTA’s South West Region will be stag-ing another Race Night and Open Day.

Last year the event raised £10,000 for chil-dren’s charity Rays of Sunshine, and BACTA is hop-ing to achieve another generous amount for 2014.

The Race night will take place on Tuesday May6 at 5.30pm in the Haldon Suite at the ExeterRacecourse.

There will be a presentation by ‘Rays of Sun-shine’ on arrival at 5.30pm and the first race willstart at 5.55pm. There will also be a hot and coldbuffet throughout the evening and that all-impor-tant bar in the room.

Tickets are priced at £65 + VAT, which alsoincludes the race card, a tipster for the evening, a

welcome drink reception, two bottles of wine pertable and live music after the racing.

Tables are of 10, but individual seats can bebooked.

The following day, BACTA South West Regionwill hold its Open Day Exhibition’ at the Wood-bury Park Hotel & Golf Club. It has already con-firmed that some of coin-op’s largest supplierswill attend, with cross section of exhibitorsfrom all categories of the business. For thosewishing to stay overnight, exclusive use ofWoodbury Park Hotel has been arranged for theTuesday night. A ‘special rate’ has been arranged:Single Rooms are priced at £80 per night anddouble rooms at £100 per night, which includesbreakfast and VAT.

F

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