24 hour reliefAerius contains desloratadine. ©2012 MSD Consumer Care, Inc. All rights reserved. Level 4, 66 Waterloo Road, North Ryde, NSW 2113. RESP-1010959-0040 07/12 Saatchi & Saatchi Health MAER0025/PD

1. Label claim comparison. 2. Canonica GW, et al. Allergy 2007;62(4):359-366. 3. Ortonne JP, et al. Am J Clin Dermatol 2007;8(1):37-42. 4. Bousquet J, et al. Int Arch Allergy Immunol 2010;153(4):395-402. 5. Bousquet J, et al. Allergy 2009;64:1516-1523. 6. Holmberg K, et al. Allergy 2009;64:1663-1670.7. Demoly P, et al. Ann Allergy Asthma Immunol 2009;103:260-266. 8. Ortonne JP. Eur J Intern Med 2012 January;23(1):26-30. 9. Ring J, et al. Int J Dermatol 2001 January;40(1):72-76.

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Swisse success SWISSE’S advertising push over theOlympic Games has paid off, withthe company reporting that it wasthe number one in its category at allmajor retailers in the month leadingup to and during the Olympics. “Swisse invested heavily in itssupport of the Olympic Games aswe knew that Australians wouldsee the link between our productsand athlete performance,” saidSwisse CEO Radek Sali. The advertising campaign, whichfeatured some of Australia’s mostwell known and successfulathletes, also attracted the highestrecall rating amongst viewersacross all advertisers during thenetwork’s coverage, according to aNielsen study. The research revealed that theads had an overall recall level of40%, more than 2% clear of thenext brand, McDonalds (38%) andahead of leading Australian brandssuch as CBA and Coles on 34%. “We will use the momentumcreated by the Olympics to growthe business further in Australia,but also have a clear focus on ourglobal expansion which commencesin January 2013,” said Sali.

MEDICINES research anddevelopment investment inAustralia exceeded $1 billion for thethird successive year during 2010-11, according to the annualAustralian Bureau of Statisticsbusiness expenditure report onR&D released this week. According to the figures, themedicines industry attracted$1.036 billion in research anddevelopment investment in2010-11, and was found to be thethird largest by area of businessexpenditure, behind financialservices and mining. Responding to the reportMedicines Australia CE Dr BrendanShaw said “These figures confirmAustralia’s reputation as a globalcentre for R&D excellence”. “Australia boasts some of the bestscientists and researchinfrastructure in the world,” he said. “That is an advantage we mustcontinue to capitalise on,” he added. Speaking about the report, Shawsaid that the figures point to theuntapped potential to leverage thissuccess and grow the medicinesindustry. Shaw also lauded the new R&Dtax credit system introduced inAugust 2011 saying that it haseffectively reduced the cost ofeligible R&D by up to 10%. “Maintaining the R&D tax creditincentive is key to continuinginvestment in R&D in Australia andsupporting high-value researchjobs,” he said. MEANWHILE Shaw also used thereport’s release as a chance to callfor the implementation of the

recommendations of the Govtappointed Clinical Trials Action Groupwhich focused on four key issuesincluding the timeliness of clinicaltrial approvals, the benefits of e-health for clinical trials, improvingpatient recruitment and the levelof support for clinical trials networks. “Australia is facing fiercecompetition for clinical trialinvestment from countries such asBrazil, India and China,” Shaw said. “We have been losing clinicaltrials to these competitors. “To be more competitive, we urgentlyneed to see the implementation ofthe recommendations of theGovernment-appointed ClinicalTrials Action Group. “That will help Australia be moreattractive as we compete forinvestment dollars,” he added.

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iTherapeutics learning PHARMACY staff across 4,284pharmacies in Australia havesuccessfully completed over252,000 iTherapeutics producteducation modules on 56 brands,according to iTherapeutics. The modules are provided free ofcharge to pharmacy staff throughthe support of iTherapeutics’education partners, and come withmultimedia capability includingvoiceovers, video clips, animationsand interactive quizzes. See www.itherapeutics.com.au.

Your dose of Pharmacy TODAY’S Pharmacy Dailyfeatures two pages of news, plus apage of Health and Beauty and afront full page from Aeriusdetailing its 24-hour non-drowsysolution to hayfever and allergies.

Veteran information THE Department of Veterans’Affairs has published a neweducational brochure, Medicinesfor Heartburn and Reflux: Howmuch for how long? The brochure contains usefulinformation about the role ofproton pump inhibitor medicinesin the management ofgastro-oesophageal reflux disease. See veteransmates.com.au.

R&D booming in Australia

Pharmacy Daily Wednesday 12 September 2012 T 1300 799 220 W www.pharmacydaily.com.au page 2

Wednesday 12 Sep 2012

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CSL scores US contract THE US Government has awardedAussie manufacturer CSLBiotherapies a US$1.5b contract tosupply pre-pandemic and pandemicvaccine antigens and relatedservices to the US nationalstockpile. Under the terms of the contract,the US Government may requestCSL Biotherapies to manufactureand store bulk antigen that can beused against influenza strains withpandemic potential. The Company may also be calledupon to develop working virus‘seeds’ for other manufacturers andto formulate, fill and finish bulkstored antigen. As Australia’s only on-shoreinfluenza vaccine manufacturer, CSLBiotherapies is already contractedby the CommonwealthGovernment to manufacturevaccines in the event of aninfluenza pandemic. “CSL takes its role in protectingAustralia against pandemicinfluenza very seriously and wecontinually invest in our operationsto remain pandemic ready,” said DrJohn Anderson, General Managerof CSL Biotherapies. “This puts us in a strong positionto collaborate with governmentsglobally to prepare for a pandemicemergency,” he added.

THE benefits of fish oil for theprevention of heart attacks arebeing called into question by a newstudy published in the Journal ofthe American Medical Association. The meta-analysis study wasdesigned to assess the role ofomega-3 supplementation onmajor cardiovascular outcomes,and took into account 20individual studies evaluating the

effect of omega-3 on all-causemortality, cardiac death, suddendeath, myocardial infarction, andstroke (undertaken between 1989-2012), which involved a total of68,680 patients. According to their findings,omega-3 PUFA supplementationwas not associated with a lowerrisk of all-cause mortality, cardiacdeath, sudden death, myocardialinfarction, or stroke based onrelative and absolute measures ofassociation. Speaking about the trial, researchhead, Dr Evangelos Rizos of theUniversity Hospital of Ioannia said“Our findings do not justify the useof omega-3 as a structuredintervention in everyday clinicalpractice or guidelines supportingdietary omega-3 polyunsaturatedfatty acid administration.” The study has however garneredcriticism from several quarters,with experts citing other studieswhich support the oil’s heartprotective qualities.

Australian emergency THE average Australian EmergencyDepartment has 22.6 patientsunder treatment, and a further 6.8waiting to be seen, according to thelatest “snapshot” of Australia’sEmergency Departments. The snapshot was undertaken on03 September and saw researchersfrom the Australian National Universitycontact all accredited EmergencyDepartments in Australia to findout how many patients were beingtreated and whether they werewaiting for inpatient beds. According to the results, of thosepatients under treatment, onaverage 8.4 were waiting forinpatient beds, representing 37% ofthe patient workload. Of these, 73% were experiencingaccess block, that is, they had alreadybeen in the ED more than 8 hours. “On average, the situation is aboutthe same as previous years, witharound one-third of the nationwideED workload being caring forpatients whose emergencytreatment has finished”, saidAssociate Prof Drew Richardson,the author of the study.

Is fish oil now redundant?Bereavement funds THE Federal Government hasprovided $6.9 million to UnitedSynergies’ StandBy BereavementResponse Service to assist thosebereaved by suicide. See health.gov.au for details.

Patients cut costs AUSTRALIAN arthritis sufferersare going without joint injectiontreatments because of theprohibitive cost, according to twonew studies conducted by ArthritisAustralia. The studies included a survey ofarthritis sufferers, and a survey ofpracticing rheumatologists. According to the sufferer studytwo in three arthritis patients faceout of pocket costs for their jointinjections, and of those who reportedout of pocket costs, 55% reportedcosts of $100 or more per injection. In addition, one in three peoplewho need joint injections also saidthat they experience financialhardship to pay for them, whilstone in five sufferers who need jointinjections reported delaying or nothaving them because of cost. Meanwhile rheumatologistsreported a sixteen fold increase inthe number of patients decliningjoint injections due tocost, following the removal ofMedicare rebates for jointinjections in 2009.

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Wednesday 12 Sep 2012

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Eternal Youth is hereAustralian women looking for an affordable way to maintain their skin and fight the signs of ageingnow have a new range to add to their arsenal, Eternal Youth by Designer Brands. The range

includes a Gentle Foaming Cleanser which is enriched with vitamins A, B3,C and E, to nourish, and aloe vera to help calm and soothe the skin; as wellas an alcohol-free Revitalising Toner formulated with aloe vera and witchhazel to gently remove oil and makeup and tighten pores. The range alsoincludes a Daily Facial Scrub, which is infused with jojoba for skin elasticity,calendula flower to plump skin, and exfoliating beads to gently buff awaydead skin cells; as well as an Illuminating Day Crème with Q10 which worksas an antioxidant and free radical scavenger. Also included in the line-up is a

Restoring Night Crème which is boosted with Q10, and a swag of antioxidants and peptides to help promotecollagen production and smooth and firm skin; as well as an Anti-Wrinkle Revitalising Serum which worksto instantly and visibly tighten skin, whilst antioxidants and peptides work to fill lines and reduce theappearance of wrinkles; and a Youth Firming Eye Crème which works to reduce the appearance of darkcircles and puffiness, whilst improving skin elasticity. The range is rounded out with Cleansing Facial Wipeswhich are enriched with rose water, aloe vera, Vitamins A, E, C and Pro-Vitamin B5 to gently cleanse andrejuvenate skin.RRP: $12.99 (cleanser, toner, and scrub), $19.99 (day crème, night crème, eye crème and serum), and $6.99(cleansing facial wipes)Stockist: 1300 765 332Website: www.dbcosmetics.com.au

Oil your body up for wellbeingSukin is celebrating its 5th birthday with the release of a limited edition WellbeingBody Oil. Preservative free and 100% natural, the body oil combines rose hip andmarula seed oil for instant hydration and to promote skin elasticity and radiance,whilst soybean oil and calendula flower extract- rich in beta-carotene, help to soothethe skin leaving it deeply moisturised, soft and silky smooth. The oil is suitable formassage, baths, as a post shaving soother and as a hand and foot treatment. As anadded bonus, the oil comes with a free 10ml Sukin lip treatment (worth $7.95)RRP: $19.95 (100ml)Stockist: 1800 858 898Website: www.sukinorganics.com

Know how to keep the peacePhilosophy’s Keep the Peace instant relief mask is designed to target redness andsensitivity, with its super soothing formulation designed to calm irritation, and leave skincomfortable and refreshed. The mask is based on montmorillonite clay, and is infused withaloe vera, moisturising allantoin, anti-inflamatory melia azadirachta leaf extract, omega 3 richplukenetia volubilis seed oil, skin conditioning epilobium angustifolium flower, andantioxidative squalene, as well as a stack of other soothing and calming botanicals includingcoccinia indica leaf extract, lawsonia inermis henna extract, melia azadirachta flower extract,solanum melongena leaf extract, basil leaf extract, tumeric leaf extract and soybean sterols.According to Philosophy the face mask provides measurable reductions in skin redness as wellas a significant improvement to the overall appearance of skin.RRP: $45 (120ml)Stockist: 1800 812 663Website: www.adorebeauty.com.au

EMERGENCY red herring. Emergency services rushed en-masse to an apartment buildingin Stockholm to deal with asuspected gas leak, only to findinstead a bucket of fish. Emergency crews including firefighters and police were bracedto deal with the worst when theyappeared on the scene, enteringthe building where the “gas leak”was reported by neighbours whosmelled the odour in a stairwell. The search for the gas leak ledthe teams to a ripe bucket ofherring fermenting away. According to reports, thefermented fish is a Swedishdelicacy which is traditionallyserved to guests at gatheringsduring the autumnal seasons.

LOSING weight is a bad thing? A man who lost 63kgs in a yearlost more than fat when hereached his ideal weight, with hisgirlfriend up and leaving as well. The 26-year old British schoolteacher Ryan Buckham tipped thescales at 140kgs when he madethe decision to slim down,cutting out all alcohol, sweets,and otherwise unhealthy foods. He also took up a regimentedfitness routine, and spent a lot ofhis time counting calories. The strict routine got too muchfor his girlfriend of four yearswho decided to give up therelationship just before Buckhamreached his ideal weight. “Looking back I did get obsessedwith the calorie counter; I wason it all day and wouldn’t eatanymore when I reached themaximum,” said Buckham. Rather than let the breakupstop him, Buckham ran amarathon, became a PE teacher,“put the calorie counting intoperspective” and gained a fewpounds back. He also got a new girlfriend, afellow PE teacher, and has vowedto inspire his students whowatched his weight loss, to livehealthier lifestyles.